Launch Streams One Billion Music Videos In First Ten Months Of 2003 Nearly Fourfold Year Over Year Increase Demonstrates Growing Popularity of Online Music Video Consumption Santa Monica, Calif., November 3, 2003 -- LAUNCH, the music destination on Yahoo! (Nasdaq: YHOO), announced that it has streamed more than one billion music videos to consumers this year, nearly quadrupling the number of videos streamed in the first ten months of last year. This milestone underscores the increasing popularity of the Internet as a medium for watching music videos. It also reinforces LAUNCH's position as the leading music video outlet on the web, providing consumers with high-quality, on-demand access to a library of more than 7,000 music videos.
"As teens and young adults increasingly turn to the Internet as their medium of choice, we feel there's great potential for them to turn to LAUNCH for the music video content that they would normally get on television," said David Goldberg, vice president and general manager for Music at Yahoo!. "We are dedicated to giving music fans a great user experience on LAUNCH and will continue to provide them with access to the videos they want, when they want them."
The LAUNCH music video network provides record labels with the ability to introduce new artists, expose new music and reach millions of consumers. Recently, LAUNCH featured the exclusive online debut of Britney Spears' latest video "Me Against the Music," featuring Madonna, the new single off of In the Zone, the hotly anticipated follow-up to her 2001 self-titled, multi-platinum release. Britney's video was viewed more than two million times in the first five days after its web premiere. Over the past ten months, LAUNCH has premiered over 40 music videos from a wide-range of artists, including Jennifer Lopez, 50 Cent, Radiohead, Linkin Park and Black-Eyed Peas, many before their debut on television video outlets.
In addition to music videos, LAUNCH offers its rich media artist showcase, Live@LAUNCH, where music fans get on-demand access to live performances and interviews with today's hottest musicians and up-and-coming artists.
About LAUNCH
LAUNCH (http://launch.yahoo.com), the music destination on Yahoo!, offers the most comprehensive music-related content, features and information available online. LAUNCH provides a wide selection of streaming audio, the Web's largest collection of music videos, exclusive artist features and music news covering all genres of music to Yahoo! visitors. Additionally, LAUNCH offers a compelling radio experience with LAUNCHcast, which enables users to customize their own Internet radio station or listen to dozens of pre-programmed music channels in a variety of genres.
About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.
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