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Tourism Planning and Destination Marketing: Towards a Community-Driven Approach a Case of Thailand
Tc.urism Planning and Destination Marketing: Towards a Community-Driven Approach A Case of Thailand A thesis submitted in fulfilment of the requirement for the Degree of Doctor of Philosophy At Lincoln University By Jutamas (Jantarat) Wisansing Lincoln University 2004 Abstract of a thesis submitted in fulfilment of the requirement for the Degree of Doctor of Philosophy Tourism Planning and Destination Marketing: Towards a Community-Driven Approach A Case of Thailand By Jutamas (Jantarat) Wisansing This thesis argues that while analysing markets and developing strategies to exploit the external market place and to attract tourists remains a central focus for tourism marketers, it is not enough on its own to achieve sustainable tourism destination development. The researcher substantiates this argument by exploring the 'participatory tourism planning' concept in detail. Based on this approach, the community is identified as a primary customer for whom tourism marketers have ignored involving in their marketing attention, messages and programmes. The fundamental concept - marketing orientation and customer orientation - combined with emerging marketing theories were reviewed.in order to help examine how destination marketing, a community-driven approach, should be implemented within a destination area. This examination of marketing and community based tourism planning set a platform for this research. This analysis examines relevance, applicability and potential for an integration of these two pervasive approaches for tourism planning. ii Guided by the theoretical examination, an integrated community-based tourism planning and marketing model was proposed. In order to explore gaps between the proposed model and its practicality, three destination areas (Phuket, Samui and Songkla-Hatyai) in Thailand were studied and evaluated. -
Songkhla Provincial Administrative Organization
Songkhla Provincial Administrative Organization Effective Integrated Pre-hospital Emergency Care System Abstract The unpleasant world championship, According to the World Atlas website, about the country with the highest road deaths in the world in 2017, Thailand has moved up to the top of the world. It was found that the death rate was 36.2 cases per 100,000 populations. While government policies have been set up to prevent road accidents, including accident relief measures. The emphasis is on the preparation of the emergency medical service system so that people can access the emergency medical system thoroughly, equally and with standard quality. Therefore, they have set up a notification and dispatch center in every province, using the number 1669 as the emergency notification and emergency number to assist emergency patients in a timely manner. Ther centers will be set up with the hospital in each province. Songkhla Provincial Administrative Organization has created an innovative approach to integrating the new dimension of work in order to help people with illnesses and emergency situations thoroughly and effectively. It was set up as a public service by the local government based on authority and mission that was effectively transferred. This serves the needs of people in all areas, enhances people's quality of life and reduces the rate of loss of life and disability of people in the area. We hope that this innovation will be useful for the development of emergency medical systems for local governments in all areas. More importantly, we would like to thank all the working groups and networking parties involved in driving this innovation. -
Contracted Garage
Contracted Garage No Branch Province District Garage Name Truck Contact Number Address 035-615-990, 089- 140/2 Rama 3 Road, Bang Kho Laem Sub-district, Bang Kho Laem District, 1 Headquarters Ang Thong Mueang P Auto Image Co., Ltd. 921-2400 Bangkok, 10120 188 Soi 54 Yaek 4 Rama 2 Road, Samae Dam Sub-district, Bang Khun Thian 2 Headquarters Ang Thong Mueang Thawee Car Care Center Co., Ltd. 035-613-545 District, Bangkok, 10150 02-522-6166-8, 086- 3 Headquarters Bangkok Bang Khen Sathitpon Aotobody Co., Ltd. 102/8 Thung Khru Sub-district, Thung Khru District, Bangkok, 10140 359-7466 02-291-1544, 081- 4 Headquarters Bangkok Bang Kho Laem Au Supphalert Co., Ltd. 375 Phet kasem Road, Tha Phra Sub-district, Bangkok Yai District, Bangkok, 10600 359-2087 02-415-1577, 081- 109/26 Moo 6 Nawamin 74 Road Khlong Kum Sub-district Bueng Kum district 5 Headquarters Bangkok Bang Khun Thian Ch.thanabodyauto Co., Ltd. 428-5084 Bangkok, 10230 02-897-1123-8, 081- 307/201 Charansanitwong Road, Bang Khun Si Sub-district, Bangkok Noi District, 6 Headquarters Bangkok Bang Khun Thian Saharungroj Service (2545) Co., Ltd. 624-5461 Bangkok, 10700 02-896-2992-3, 02- 4/431-3 Moo 1, Soi Sakae Ngam 25, Rama 2 Road, Samae Dam 7 Headquarters Bangkok Bang Khun Thian Auychai Garage Co., Ltd. 451-3715 Sub-district, Bang Khun Thien District, Bangkok, 10150 02-451-6334, 8 Headquarters Bangkok Bang Khun Thian Car Circle and Service Co., Ltd. 495 Hathairat Road, Bang, Khlong Sam Wa District, Bangkok, 10510 02-451-6927-28 02-911-5001-3, 02- 9 Headquarters Bangkok Bang Sue Au Namchai TaoPoon Co., Ltd. -
Spatial Assessment of Para Rubber (Hevea Brasiliensis) Above Ground Biomass Potentials in Songkhla Province, Southern Thailand
sustainability Article Spatial Assessment of Para Rubber (Hevea brasiliensis) above Ground Biomass Potentials in Songkhla Province, Southern Thailand John Nyandansobi Simon 1, Narissara Nuthammachot 1 , Teerawet Titseesang 2, Kingsley Ezechukwu Okpara 1 and Kuaanan Techato 1,3,* 1 Faculty of Environmental Management, Prince of Songkla University, Hat Yai, Songkhla 90110, Thailand; [email protected] (J.N.S.); [email protected] (N.N.); [email protected] (K.E.O.) 2 Faculty of Business Administration, King Mongkut’s Institute of Technology Ladkrabang, Bangkok 10520, Thailand; [email protected] 3 Environmental Assessment and Technology for Hazardous Waste Management Research Center, Faculty of Environmental Management, Prince of Songkhla University, Hat Yai, Songkla 90110, Thailand * Correspondence: [email protected] Abstract: Currently, Songkhla Province of Thailand has been recognized as a convenient hub of rubber industry development, accompanied by an attendant abundance of rubber tree plantations. A spatialized assessment of the rubber tree was carried out to estimate its aboveground biomass potentials using remote sensing techniques and ecosystem modeling procedures. Moderate Reso- lution Imaging Spectroradiometer satellite-based estimations of the net primary productivity were derived and complemented with a calculated generic model, to quantify the respective above ground Citation: Simon, J.N.; biomass potentials para rubber. Above ground biomass assessment findings revealed a mean value of Nuthammachot, N.; Titseesang, T.; 82.1 tonnes C ha−1 and an aggregate of 31. 9 million tonnes C ha−1 which is the theoretical potential, Okpara, K.E.; Techato, K. Spatial this is segregated into energy usable, and other economic purpose biomass potentials, with corre- Assessment of Para Rubber (Hevea sponding value ranges of 1624.1 to 6,041,531.2 million tonnes C ha−1 and 85.5 to 317,975.6 thousand brasiliensis) above Ground Biomass −1 Potentials in Songkhla Province, tonnes C ha respectively. -
02-179 Double-Terachai
The THAI Journal of SURGERY 2017;38:7-13. Official Publication of the Royal College of Surgeons of Thailand Original Article Double iFOB Test and Single iFOB Test Positive for Colorectal Cancer Screening:An Experience in Songkhla Province, Thailand Terachai Songkiatkawin, MD* Jirat Jiratham-opas, MD* Vallop Ditsuwan, Ph.D*,† Thanittha Ditsuwan, Ph.D‡ Dusadee Rammasut, BNS* Piyatida Suwanchot, BNS* Supatcharapon Chat, Cert.* *Hatyai Surgical Endoscopic Center, Hatyai Hospital, Songkhla TResearch and Development Institute, Thaksin University, Songkhla ‡Department of Disease Control 12, Songkhla Abstract Objective: This study was aimed to determine single and double immunochemical fecal occult blood test (iFOB) positive rate, prevalence of colorectal cancer (CRC) in average risk individuals (ARIs), burden colonoscopy, and identifying constraints for implementing CRC screening. Methods: This study was a cross-sectional design. The targeted population was ARI aged between 50-70 years old. Two areas, in Songkhla province, were randomly selected. Fecal immunochemical test (FIT) and colonoscopy were used as screence and diagnostic tests. In Hat Yai, participant received one iFOB test and colonoscopy was indicated for those with a positive FIT. In Na Mom, 1-3 iFOB were provided to each individual and colonoscopy was indicated for the participant with double FIT positive. The study proposal was approved by the Hatyai Hospital Ethical Committee (ID 11 (25/03/2015)) and proper treatments were provided to all CRC suspected case. Results: In Hat Yai, 883 participants were recruited and FIT positive was 274 (31.03%) whereas 94 (34.31%) received colonoscopy. We found that 8 (9.06%), 1(1.13%), and 2 (2.27%) were small adenoma, advanced adenoma, and colon cancer. -
Hat Yai District, Songkhla Province 90110 Baked Crispy Yellow Trevally Tel
http://songkhla.mots.go.th : Website [email protected] : E-mail 074-313195 : Fax 086-4906720, 074-311573 074-311573 086-4906720, Restaurants : Tel. Special Community Products 90000 Songkhla Muang, Boyang, Rd. Ratchadamnoen 10/4 Songkhla Provincial office of Tourism and Sports and Tourism of office Provincial Songkhla Best of Songkhla award Baked crispy yellow Ton Thang Restaurant สำ�นักงานการท่องเที่ยวและกีฬาจังหวัดสงขลา trevally fish with white sesame No. 2549, Moo 6, Sanambin-Lopburiramesuan Road, Kuanlang Sub-district, Hat Yai District, Songkhla Province 90110 Baked crispy yellow trevally Tel. 081-9900205, 086-4909830 fish bone with white sesame Hroy Restaurant No. 1770, Moo 3, Sanambin Road, Hat Yai District, Songkhla Province 90110 Squid seasoning (Squid seasoned Tel. 089-9763500 sweet & spicy Baan Ko Kai Bakery Shop No. 44/2-3, Moo 5, Asia Road, Kho Hong Sub-district, Hat Yai District, Songkhla Province 90110 Shogun crispy fish Tel. 093-5823184 Tel. 081-0999991 Tasspun Bake Shop No. 32, Krajang Uthit Road, Hat Yai Sub-district, Hat Yai District, Songkhla Province 90110 Dried date puff pastry @Chorsamchang Tel. 084-7492316 074-234400 Tel. Tel. 081-7665244 No. 23, Prachathipat Road, Hat Yai Sub-district, Hat Yai District, Songkhla Province 90110 Province Songkhla District, Yai Hat Sub-district, Yai Hat Road, Prachathipat 23, No. Jasmine fresh shower gel Hardcore Noodles Hotel Regency The No. 47/42, Tungree-Kokwat Road, Kho Hong Sub-district, Hat Yai District, Tel. 081-9570929 Songkhla Province 90110 074-300322 Tel. Hat Yai Sub-district, Hat Yai District, Songkhla Province 90110 Province Songkhla District, Yai Hat Sub-district, Yai Hat Jasmine rice white tea cream scrub Tel. -
Economics and Business Administration Journal
วารสารเศรษฐศาสตร์และบริหารธุรกิจ มหาวิทยาลัยทักษิณ Economics and Business Administration Journal Thaksin University คณะเศรษฐศาสตร์และบริหารธุรกิจ มหาวิทยาลัยทักษิณ วารสารเศรษฐศาสตร์และบริหารธุรกิจ มหาวิทยาลัยทักษิณ Economics and Business Administration Journal Thaksin University เจ้าของ คณะเศรษฐศาสตร์และบริหารธุรกิจ มหาวิทยาลัยทักษิณ ที่ปรึกษา อธิการบดี (รศ.ดร.วิชัย ช านิ) มหาวิทยาลัยทักษิณ คณบดีคณะเศรษฐศาสตร์และบริหารธุรกิจ (ผศ.ดร.วาสนา สุวรรณวิจิตร) มหาวิทยาลัยทักษิณ บรรณาธิการ ผศ.ดร.อรจันทร์ ศิริโชติ มหาวิทยาลัยทักษิณ กองบรรณาธิการ ศ.ดร.ดิเรก ปัทมสิริวัฒน์ สถาบันบัณฑิตพัฒนบริหารศาสตร์ รศ.ดร.กิริยา กุลกลการ มหาวิทยาลัยธรรมศาสตร์ รศ.ดร.เจษฎา นกน้อย มหาวิทยาลัยทักษิณ รศ.ดร.ชมพูนุท โกสลากร เพิ่มพูนวิวัฒน์ มหาวิทยาลัยศรีนครินทรวิโรฒ รศ.ดร.ชินสัคค สุวรรณอัจฉริย มหาวิทยาลัยทักษิณ รศ.ดร.นฤมล กิมภากรณ์ มหาวิทยาลัยเชียงใหม่ รศ.ดร.วาสิตา บุญสาธร สถาบันบัณฑิตพัฒนบริหารศาสตร์ รศ.ดร.ศศิวิมล สุขบท มหาวิทยาลัยสงขลานครินทร์ รศ.ดร.สุบรรณ เอี่ยมวิจารณ์ มหาวิทยาลัยมหาสารคาม รศ.ดร.สุรชัย จันทร์จรัส มหาวิทยาลัยขอนแก่น ผศ.ดร.วสันต์ กาญจนมุกดา มหาวิทยาลัยทักษิณ ผศ.ดร.สัญชัย ลั้งแท้กุล มหาวิทยาลัยทักษิณ ผศ.ดร.อนิวัช แก้วจ านงค์ มหาวิทยาลัยทักษิณ ผศ.ดร.อนุวัต สงสม มหาวิทยาลัยทักษิณ กองจัดการ นายกมล สุวรรณรัตน์ มหาวิทยาลัยทักษิณ นางนานีญา โต๊ะเส็น มหาวิทยาลัยทักษิณ นายอนุกูล ศรีวรรณ มหาวิทยาลัยทักษิณ วัตถุประสงค์ เพื่อเผยแพร่ผลงานทางวิชาการด้านเศรษฐศาสตร์และบริหารธุรกิจ ก าหนดเผยแพร่ ปีละ 2 ฉบับ (มิถุนายน และ ธันวาคม) การบอกรับและติดต่อ คณะเศรษฐศาสตร์และบริหารธุรกิจ มหาวิทยาลัยทักษิณ 140 หมู่ 4 ถ.กาญจนวนิช ต.เขารูปช้าง อ.เมือง จ.สงขลา 90000 โทร. 0-7431-7600 -
Songkhla 2009 Copyright
Information by: TAT Hat Yai, Tourist Information Division (Tel. 0 2250 5500 ext. 2141-5) Designed & Printed by: Promotional Material Production Division, Maketing Services Department. The contents of this publication are subject to change without notice. Songkhla 2009 Copyright. No commercial reprinting of this material allowed. July 2010 Laem Samila 08.00-20.00 hrs. Everyday E-mail : [email protected] Website : www.tourismthailand.org www.tourismthailand.org Cover Nui.indd 1 12/10/10 3:17:25 PM 51 Useful Calls Songkhla Public Relations Tel. 0 7431 2851, Office 0 7432 1105 Songkhla Provincial Hall Tel. 0 7431 3206, 0 7431 2016 Songkhla Hospital Tel. 0 7433 8100 Hat Yai Hospital Tel. 0 7423 0800-4 Songkhlanagarind Hospital Tel. 0 7427 5000 Songkhla Police Station Tel. 0 7431 1011 Highway Police Tel. 0 7421 1222 Tourist Police Tel. 0 7424 6733, 1155 Thai Meteorological Tel. 1182 Telephone Inquiry Line Tel. 1133 /)*' /%/!!($ Tinsulanonda Bridge )), /$!%!/ "/// / //$*#'( -/// / How To Get There 6 ( )//,,,)%*' (#) "$%' Attractions 8 Amphoe Mueang Songkhla 8 /)#$%$/%!/+$*/$!%!/ Amphoe Hat Yai 16 /#// /&#/+'.. Amphoe Rattaphum 17 Amphoe Sadao 17 Amphoe Chana 19 Amphoe Na Thawi 19 1/1 Soi 2 Niphat Uthit 3 Road, Hat Yai, Songkhla 90110 Amphoe Thepha 20 "/0 7423 1055, 0 7423 8518, 0 7424 3747 Amphoe Singhanakhon 21 - 0 7424 5986 Amphoe Sathing Phra 21 # "/[email protected] Amphoe Krasae Sin 23 Areas of Responsibility: Songkhla (Hat Yai) and Phatthalung Cover : Laem Samila Cover Nui.indd 2 12/10/10 3:28:50 PM Contents Events and -
Trichoptera: Glossosomatidae) from Kaeng Krung National Park, Southern Thailand with the Distribution Map of the Genus in Thailand
Zootaxa 4965 (2): 396–400 ISSN 1175-5326 (print edition) https://www.mapress.com/j/zt/ Article ZOOTAXA Copyright © 2021 Magnolia Press ISSN 1175-5334 (online edition) https://doi.org/10.11646/zootaxa.4965.2.12 http://zoobank.org/urn:lsid:zoobank.org:pub:828F1BE6-282F-4CAA-A063-6C9294B90EC5 A new species, Agapetus kaengkrungensis (Trichoptera: Glossosomatidae) from Kaeng Krung National Park, southern Thailand with the distribution map of the genus in Thailand SOLOMON BOGA VADON1,3, PATTIRA PONGTIPATI2,4 & PONGSAK LAUDEE2,5,* 1Faculty of Science and Industrial Technology, Prince of Songkla University, Surat Thani Campus, Muang District, Surat Thani Prov- ince, Thailand 84100. 2Faculty of Innovative Agriculture and Fishery Establishment Project, Prince of Songkla University, Surat Thani Campus, Muang District, Surat Thani Province, Thailand 84100. 3 [email protected]; https://orcid.org/0000-4831-8854 4 [email protected]; https://orcid.org/0000-0002-1370-9313 * Correspondence: 5 [email protected]; https://orcid.org/0000-0003-3819-7980 Abstract The male of a new species of caddisfly, Agapetus kaengkrungensis n. sp. (Glossosomatidae) is described and illustrated from Kaeng Krung National Park, Surat Thani Province, southern Thailand. Agapetus kaengkrungensis n. sp. is distinguished from other species by the characters of segment IX and inferior appendages. The distributions of the Agapetus spp. of Thailand are mapped and discussed. Key words: diversity, Oriental Region, caddisfly Introduction Three genera of Glossosomatidae are known from Thailand including Glossosoma Curtis 1834, Agapetus Curtis 1834, and Padunia Martynov 1910. A fourth genus Cariboptila Flint 1964 has also been reported in Thailand, but its occurrence outside of the Caribbean region is disputed (Robertson & Holzenthal 2013). -
Wellbeing in Developing Countries Project
Wellbeing in Developing Countries Project Community Profile Klai Talaad Community, Hat Yai Municipality, Hat Yai District, Songkhla Province Copyright© Teppagorn Na Songkhla, Narumon Preuksa & Awae Masae January 2005 Last revision: 16 June 2006 Wellbeing in Developing Countries Project Southern Thailand Component Community Profile Klai Talaad Community Hat Yai Municipality, Hat Yai District, Songkhla Province Project Title: Wellbeing in Developing Countries Conducted by: Department of Agricultural Development Faculty of Natural Resources, Prince of Songkla University Hat Yai, Songkhla 90112 Thailand In Conjunction with: University of Bath, United Kingdom With Support from: Economic and Social Research Council, United Kingdom Authorship: Teppagorn Na Songkhla, Narumon Preuksa & Awae Masae Time of conduct: January 2005 Last Revision: 15 June 2006 Community Profile : Klai Talaad Community 2 January 2005 Wellbeing in Developing Countries Project Southern Thailand Component List of Contents Page 1. General Characteristics of the Community 8 1.1 Size and Location 8 1.2 Socio-Economic Conditions 11 1.3 Infrastructure of the Community 11 2. History of the Community and Its Changes 16 2.1 History of the Community Settlement 16 2.2 Changes from Past to Present 17 2.2.1 Changes in Land Ownership 18 2.2.2 Changes in Residency of the Population 20 2.2.3 Expansion of Housing 21 3. Demographic Data 24 3.1 Population 24 3.2 Profile of Population 24 3.2.1 Religious Affiliation 25 3.2.2 Educational Level 25 3.2.3 Language Use 25 3.3 Quality of Life of the Population 25 3.3.1 Health 26 3.3.2 Housing 27 3.3.3 Education 27 3.3.4 Income 28 3.3.5 Values 29 3.3.6 Social Participation 29 4. -
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Tropical Natural History 21(2): 244-262, August 2021 ©2021 by Chulalongkorn University A Checklist of Nycteribiid and Streblid Bat Flies (Diptera: Nycteribiidae and Streblidae) from Thailand with Thirteen New Records for the Country ABDULLOH SAMOH1, VATANYA PANTIP2 AND PIPAT SOISOOK1* 1Princess Maha Chakri Sirindhorn Natural History Museum, Prince of Songkla University, Kho Hong, Hat Yai, Songkla, 90110, THAILAND 2Division of Biological Sciences, Faculty of Science, Prince of Songkla University, Kho Hong, Hat Yai, Songkla, 90110, THAILAND *Corresponding author. Pipat Soisook ([email protected]) Received: 30 March 2021; Accepted: 24 June 2021 ABSTRACT.– The Nycteribiidae and Streblidae are known as two families of obligate blood sucking ectoparasites of bats. Recent data on nycteribiid and streblid bat flies collected from 15 provinces in Thailand during 2018–2020 are hereby presented with data from previous studies. This study recorded 26 species belonging to nine genera of Nycteribiidae and Streblidae known to be associated with 44 host bats species. Thirteen species of which, 11 nycteribiids and two streblids, are herein recorded from Thailand for the first time. Altogether with previously reported records, this paper lists a total of 59 known bat flies, 43 nycteribiids and 16 streblids, with their 63 associated host bat species. KEY WORDS: bats; bat flies; Chiroptera; checklist; Nycteribiidae; Streblidae appearance in the family Nycterbiidae, INTRODUCTION absent of eyes in some genera (e.g., Nycteribia, Phthiridium, and some species Bat flies (Nycteribiidae and Streblidae) of Basilia), and wingless; while the family have been known as blood-sucking ectoparasite Streblidae (such as Brachytarsina, Megastrebla, of bats and some literatures presumably Raymondia) is rather hairy than the former suggested that these flies can be transmitted family and having a pair of wings. -
EN Cover AR TCRB 2018 OL
Vision and Mission The Thai Credit Retail Bank Public Company Limited Vision Thai Credit is passionate about growing our customer’s business and improving customer’s life by providing unique and innovative micro financial services Mission Be the best financial service provider to our micro segment customers nationwide Help building knowledge and discipline in “Financial Literacy” to all our customers Create a passionate organisation that is proud of what we do Create shareholders’ value and respect stakeholders’ interest Core Value T C R B L I Team Spirit Credibility Result Oriented Best Service Leadership Integrity The Thai Credit Retail Bank Public Company Limited 2 Financial Highlight Loans Non-Performing Loans (Million Baht) (Million Baht) 50,000 3,000 102% 99% 94% 40,000 93% 2,000 44,770 94% 2,552 2,142 2018 2018 2017 30,000 39,498 Consolidated The Bank 1,000 34,284 1,514 20,000 Financial Position (Million Baht) 1,028 27,834 Total Assets 50,034 50,130 45,230 826 23,051 500 Loans 44,770 44,770 39,498 10,000 Allowance for Doubtful Accounts 2,379 2,379 1,983 - - Non-Performing Loans (Net NPLs) 1,218 1,218 979 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 Non-Performing Loans (Gross NPLs) 2,552 2,552 2,142 LLR / NPLs (%) Liabilities 43,757 43,853 39,728 Deposits 42,037 42,133 37,877 Total Capital Fund to Risk Assets Net Interest Margin (NIMs) Equity 6,277 6,277 5,502 Statement of Profit and Loss (Million Baht) 20% 10% Interest Income 4,951 4,951 3,952 16.42% 15.87% Interest Expenses 901 901 806 15.13% 8% 13.78% 15% 13.80% Net Interest