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Tourism Planning and Destination Marketing: Towards a Community-Driven Approach a Case of Thailand
Tc.urism Planning and Destination Marketing: Towards a Community-Driven Approach A Case of Thailand A thesis submitted in fulfilment of the requirement for the Degree of Doctor of Philosophy At Lincoln University By Jutamas (Jantarat) Wisansing Lincoln University 2004 Abstract of a thesis submitted in fulfilment of the requirement for the Degree of Doctor of Philosophy Tourism Planning and Destination Marketing: Towards a Community-Driven Approach A Case of Thailand By Jutamas (Jantarat) Wisansing This thesis argues that while analysing markets and developing strategies to exploit the external market place and to attract tourists remains a central focus for tourism marketers, it is not enough on its own to achieve sustainable tourism destination development. The researcher substantiates this argument by exploring the 'participatory tourism planning' concept in detail. Based on this approach, the community is identified as a primary customer for whom tourism marketers have ignored involving in their marketing attention, messages and programmes. The fundamental concept - marketing orientation and customer orientation - combined with emerging marketing theories were reviewed.in order to help examine how destination marketing, a community-driven approach, should be implemented within a destination area. This examination of marketing and community based tourism planning set a platform for this research. This analysis examines relevance, applicability and potential for an integration of these two pervasive approaches for tourism planning. ii Guided by the theoretical examination, an integrated community-based tourism planning and marketing model was proposed. In order to explore gaps between the proposed model and its practicality, three destination areas (Phuket, Samui and Songkla-Hatyai) in Thailand were studied and evaluated. -
Songkhla Provincial Administrative Organization
Songkhla Provincial Administrative Organization Effective Integrated Pre-hospital Emergency Care System Abstract The unpleasant world championship, According to the World Atlas website, about the country with the highest road deaths in the world in 2017, Thailand has moved up to the top of the world. It was found that the death rate was 36.2 cases per 100,000 populations. While government policies have been set up to prevent road accidents, including accident relief measures. The emphasis is on the preparation of the emergency medical service system so that people can access the emergency medical system thoroughly, equally and with standard quality. Therefore, they have set up a notification and dispatch center in every province, using the number 1669 as the emergency notification and emergency number to assist emergency patients in a timely manner. Ther centers will be set up with the hospital in each province. Songkhla Provincial Administrative Organization has created an innovative approach to integrating the new dimension of work in order to help people with illnesses and emergency situations thoroughly and effectively. It was set up as a public service by the local government based on authority and mission that was effectively transferred. This serves the needs of people in all areas, enhances people's quality of life and reduces the rate of loss of life and disability of people in the area. We hope that this innovation will be useful for the development of emergency medical systems for local governments in all areas. More importantly, we would like to thank all the working groups and networking parties involved in driving this innovation. -
Spatial Assessment of Para Rubber (Hevea Brasiliensis) Above Ground Biomass Potentials in Songkhla Province, Southern Thailand
sustainability Article Spatial Assessment of Para Rubber (Hevea brasiliensis) above Ground Biomass Potentials in Songkhla Province, Southern Thailand John Nyandansobi Simon 1, Narissara Nuthammachot 1 , Teerawet Titseesang 2, Kingsley Ezechukwu Okpara 1 and Kuaanan Techato 1,3,* 1 Faculty of Environmental Management, Prince of Songkla University, Hat Yai, Songkhla 90110, Thailand; [email protected] (J.N.S.); [email protected] (N.N.); [email protected] (K.E.O.) 2 Faculty of Business Administration, King Mongkut’s Institute of Technology Ladkrabang, Bangkok 10520, Thailand; [email protected] 3 Environmental Assessment and Technology for Hazardous Waste Management Research Center, Faculty of Environmental Management, Prince of Songkhla University, Hat Yai, Songkla 90110, Thailand * Correspondence: [email protected] Abstract: Currently, Songkhla Province of Thailand has been recognized as a convenient hub of rubber industry development, accompanied by an attendant abundance of rubber tree plantations. A spatialized assessment of the rubber tree was carried out to estimate its aboveground biomass potentials using remote sensing techniques and ecosystem modeling procedures. Moderate Reso- lution Imaging Spectroradiometer satellite-based estimations of the net primary productivity were derived and complemented with a calculated generic model, to quantify the respective above ground Citation: Simon, J.N.; biomass potentials para rubber. Above ground biomass assessment findings revealed a mean value of Nuthammachot, N.; Titseesang, T.; 82.1 tonnes C ha−1 and an aggregate of 31. 9 million tonnes C ha−1 which is the theoretical potential, Okpara, K.E.; Techato, K. Spatial this is segregated into energy usable, and other economic purpose biomass potentials, with corre- Assessment of Para Rubber (Hevea sponding value ranges of 1624.1 to 6,041,531.2 million tonnes C ha−1 and 85.5 to 317,975.6 thousand brasiliensis) above Ground Biomass −1 Potentials in Songkhla Province, tonnes C ha respectively. -
02-179 Double-Terachai
The THAI Journal of SURGERY 2017;38:7-13. Official Publication of the Royal College of Surgeons of Thailand Original Article Double iFOB Test and Single iFOB Test Positive for Colorectal Cancer Screening:An Experience in Songkhla Province, Thailand Terachai Songkiatkawin, MD* Jirat Jiratham-opas, MD* Vallop Ditsuwan, Ph.D*,† Thanittha Ditsuwan, Ph.D‡ Dusadee Rammasut, BNS* Piyatida Suwanchot, BNS* Supatcharapon Chat, Cert.* *Hatyai Surgical Endoscopic Center, Hatyai Hospital, Songkhla TResearch and Development Institute, Thaksin University, Songkhla ‡Department of Disease Control 12, Songkhla Abstract Objective: This study was aimed to determine single and double immunochemical fecal occult blood test (iFOB) positive rate, prevalence of colorectal cancer (CRC) in average risk individuals (ARIs), burden colonoscopy, and identifying constraints for implementing CRC screening. Methods: This study was a cross-sectional design. The targeted population was ARI aged between 50-70 years old. Two areas, in Songkhla province, were randomly selected. Fecal immunochemical test (FIT) and colonoscopy were used as screence and diagnostic tests. In Hat Yai, participant received one iFOB test and colonoscopy was indicated for those with a positive FIT. In Na Mom, 1-3 iFOB were provided to each individual and colonoscopy was indicated for the participant with double FIT positive. The study proposal was approved by the Hatyai Hospital Ethical Committee (ID 11 (25/03/2015)) and proper treatments were provided to all CRC suspected case. Results: In Hat Yai, 883 participants were recruited and FIT positive was 274 (31.03%) whereas 94 (34.31%) received colonoscopy. We found that 8 (9.06%), 1(1.13%), and 2 (2.27%) were small adenoma, advanced adenoma, and colon cancer. -
Songkhla Songkhla Songkhla
Songkhla Songkhla Songkhla naipokna Songkhla Lake 4 Songkhla CONTENTS HOW TO GET THERE 7 ATTRACTIONS 9 Amphoe Mueang Songkhla 9 Amphoe Ranot 17 Amphoe Krasae Sin 18 Amphoe Sathing Phra 19 Amphoe Singha Nakhon 19 Amphoe Thepha 20 Amphoe Na Thawi 20 Amphoe Sadao 22 Amphoe Hat Yai 23 Amphoe Rattaphum 26 Amphoe Khuan Niang 26 INTERESTING ACTIVITIES 27 MAJOR EVENTS 27 LOCAL PRODUCTS 28 SUGGESTED ITINERARY 29 USEFUL CALLS 30 Laem Samilha Songkhla Thai Term Glossary Thepha, Na Thawi, Saba Yoi, Sadao, and Khlong Amphoe: District Hoi Khong. Ao: Bay Ban: Village HOW TO GET THERE Chedi: Stupa or Pagoda By Car From Bangkok take highway no. 35 Hat: Beach (Thonburi-Paktho) via Samutr Sakhon, Samutr Khao: Mountain Songkram and turn left to highway no. 4 Khlong: Canal (Phetchakasem Road) to Prachuap Khiri Khan, Ko: Island Chumphon, Surat Thani, Nakhon Si Thammarat, Laem: Cape Trang, Phatthalung, and Songkhla, a total Mueang: Town or City distance of 950 kilometres. Namtok: Waterfall By Bus: There are daily buses from Bangkok to Tambon: Sub-district Songkhla and Hat Yai. Depart from Bangkok’s Wat: Temple Southern Bus Terminal everyday. The journey Note: English spelling here given tries to approxi- takes about 13 hours. For more information, mate Thai pronunciat please contact The Transport Co., Ltd, Tel. 1490 www.transport. Songkhla is a southern border province, adjacent co.th to the State of Kedah (Sai Buri), Malaysia. It has Piya Rungrueng Tour, Tel. 0 7442 8972 been an important port and coastal province of Sri Siam Tour, Tel. 0 2885 7981 Songkhla Thailand since the past with Amphoe Hat Yai as Office 0 7431 3211, Hat Yai Office 0 7442 8229 the southern centre of commerce, transportation Siam Doen Rot, Tel. -
Infected Areas As on 6 August 1987 — Zones Infectées Au 6 Août 1987
U kl\ Epidem Rec Nu 32-7 August 1987 - 238 - Releve eptdem ftebd Nu 32 - 7 août 1987 PARASITIC DISEASES MALADIES PARASITAIRES Prevention and control of intestinal parasitic infections Lutte contre les parasitoses intestinales New WHO publication1 Nouvelle publication de l’OM S1 This report outlines new approaches to the prevention and con Ce rapport décrit les nouvelles méthodes de lutte contre les parasitoses trol of intestinal parasitic infections made possible by the recent intestinales mises au point grâce à la découverte de médicaments efficaces discovery of safe and effective therapeutic drugs, the improvement et sans danger, à l’amélioration et à la simplification de certaines and simplification of diagnostic procedures, and advances in the méthodes de diagnostic et aux progrès réalisés en biologie des populations understanding of parasite population biology. Newly available parasitaires. A partir de données nouvelles sur l'impact économique et information on the economic and social impact of these infections social de ces infections, il montre qu’il est nécessaire et possible de les is used to illustrate the necessity, as well as the feasibility, of maîtriser. bringing these infections under control. In view of the staking variations in the biology of different La biologie des différents parasites intestinaux ainsi que la forme et la intestinal parasites and in the form and severity of the diseases gravité des maladies qu’ils provoquent varient énormément, aussi le they cause, the book opens with individual profiles for each of the rapport commence-t-il par dresser un profil des principales helminthiases main helminthic and protozoan infections of public health impor et protozooses qui revêtent une importance du point de vue de la santé tance. -
Hat Yai District, Songkhla Province 90110 Baked Crispy Yellow Trevally Tel
http://songkhla.mots.go.th : Website [email protected] : E-mail 074-313195 : Fax 086-4906720, 074-311573 074-311573 086-4906720, Restaurants : Tel. Special Community Products 90000 Songkhla Muang, Boyang, Rd. Ratchadamnoen 10/4 Songkhla Provincial office of Tourism and Sports and Tourism of office Provincial Songkhla Best of Songkhla award Baked crispy yellow Ton Thang Restaurant สำ�นักงานการท่องเที่ยวและกีฬาจังหวัดสงขลา trevally fish with white sesame No. 2549, Moo 6, Sanambin-Lopburiramesuan Road, Kuanlang Sub-district, Hat Yai District, Songkhla Province 90110 Baked crispy yellow trevally Tel. 081-9900205, 086-4909830 fish bone with white sesame Hroy Restaurant No. 1770, Moo 3, Sanambin Road, Hat Yai District, Songkhla Province 90110 Squid seasoning (Squid seasoned Tel. 089-9763500 sweet & spicy Baan Ko Kai Bakery Shop No. 44/2-3, Moo 5, Asia Road, Kho Hong Sub-district, Hat Yai District, Songkhla Province 90110 Shogun crispy fish Tel. 093-5823184 Tel. 081-0999991 Tasspun Bake Shop No. 32, Krajang Uthit Road, Hat Yai Sub-district, Hat Yai District, Songkhla Province 90110 Dried date puff pastry @Chorsamchang Tel. 084-7492316 074-234400 Tel. Tel. 081-7665244 No. 23, Prachathipat Road, Hat Yai Sub-district, Hat Yai District, Songkhla Province 90110 Province Songkhla District, Yai Hat Sub-district, Yai Hat Road, Prachathipat 23, No. Jasmine fresh shower gel Hardcore Noodles Hotel Regency The No. 47/42, Tungree-Kokwat Road, Kho Hong Sub-district, Hat Yai District, Tel. 081-9570929 Songkhla Province 90110 074-300322 Tel. Hat Yai Sub-district, Hat Yai District, Songkhla Province 90110 Province Songkhla District, Yai Hat Sub-district, Yai Hat Jasmine rice white tea cream scrub Tel. -
Songkhla Namtok Ton Nga Chang CONTENTS
Songkhla Namtok Ton Nga Chang CONTENTS HOW TO GET THERE 5 ATTRACTIONS 6 Amphoe Mueang Songkhla 6 Amphoe Hat Yai 11 Amphoe Rattaphum 12 Amphoe Sadao 12 Amphoe Chana 12 Amphoe Na Thawi 13 Amphoe Thepha 13 Amphoe Singhanakhon 14 Amphoe Sathing Phra 14 Amphoe Krasae Sin 15 EVENTS & FESTIVALS 16 LOCAL PRODUCTS AND SOUVENIRS 16 SPORTS & OTHER INTERESTING ACTIVITIES 17 TRAVEL TIPS 19 EXAMPLES OF TOUR PROGRAMMES 19 FACILITIES IN SONGKHLA 21 Accommodations 21 Restaurants 28 Travel Agents & Car Rental 30 USEFUL CALLS 31 Dvaravati Chedi on Khao Tang Kuan SONGKHLA Songkhla is a southern border province, Thammarat, Trang, Phatthalung, and Songkhla, adjacent to the State of Kedah (Sai Buri), a total distance of 950 kilometres. Malaysia. It has been an important port and By Bus coastal province of Thailand since the past with Amphoe Hat Yai as the southern centre of There are daily buses from Bangkok to Songkhla commerce, transportation and rapid economic and Hat Yai. The journey takes about 13 hours. growth. The province is ideal for tourism Air conditioned buses depart from Bangkok’s because of its two distinct characteristics: the Southern Bus Terminal everyday. For further old buildings of Amphoe Mueang Songkhla, information, Tel: 0 2894 6122 or www.transport. and the developed Amphoe Hat Yai, separated co.th Hat Yai Bus Terminal Tel: 0 7423 2789, by only about 30 kilometres. 0 7423 2404, Piya Tour Co., Ltd., Tel: 0 7442 8972, Thai Doen Rot Co., Ltd., Tel: 0 7442 9525. The old part of Songkhla is located at the present-day Amphoe Sathing Phra. -
Songkhla 2009 Copyright
Information by: TAT Hat Yai, Tourist Information Division (Tel. 0 2250 5500 ext. 2141-5) Designed & Printed by: Promotional Material Production Division, Maketing Services Department. The contents of this publication are subject to change without notice. Songkhla 2009 Copyright. No commercial reprinting of this material allowed. July 2010 Laem Samila 08.00-20.00 hrs. Everyday E-mail : [email protected] Website : www.tourismthailand.org www.tourismthailand.org Cover Nui.indd 1 12/10/10 3:17:25 PM 51 Useful Calls Songkhla Public Relations Tel. 0 7431 2851, Office 0 7432 1105 Songkhla Provincial Hall Tel. 0 7431 3206, 0 7431 2016 Songkhla Hospital Tel. 0 7433 8100 Hat Yai Hospital Tel. 0 7423 0800-4 Songkhlanagarind Hospital Tel. 0 7427 5000 Songkhla Police Station Tel. 0 7431 1011 Highway Police Tel. 0 7421 1222 Tourist Police Tel. 0 7424 6733, 1155 Thai Meteorological Tel. 1182 Telephone Inquiry Line Tel. 1133 /)*' /%/!!($ Tinsulanonda Bridge )), /$!%!/ "/// / //$*#'( -/// / How To Get There 6 ( )//,,,)%*' (#) "$%' Attractions 8 Amphoe Mueang Songkhla 8 /)#$%$/%!/+$*/$!%!/ Amphoe Hat Yai 16 /#// /&#/+'.. Amphoe Rattaphum 17 Amphoe Sadao 17 Amphoe Chana 19 Amphoe Na Thawi 19 1/1 Soi 2 Niphat Uthit 3 Road, Hat Yai, Songkhla 90110 Amphoe Thepha 20 "/0 7423 1055, 0 7423 8518, 0 7424 3747 Amphoe Singhanakhon 21 - 0 7424 5986 Amphoe Sathing Phra 21 # "/[email protected] Amphoe Krasae Sin 23 Areas of Responsibility: Songkhla (Hat Yai) and Phatthalung Cover : Laem Samila Cover Nui.indd 2 12/10/10 3:28:50 PM Contents Events and -
Trichoptera: Glossosomatidae) from Kaeng Krung National Park, Southern Thailand with the Distribution Map of the Genus in Thailand
Zootaxa 4965 (2): 396–400 ISSN 1175-5326 (print edition) https://www.mapress.com/j/zt/ Article ZOOTAXA Copyright © 2021 Magnolia Press ISSN 1175-5334 (online edition) https://doi.org/10.11646/zootaxa.4965.2.12 http://zoobank.org/urn:lsid:zoobank.org:pub:828F1BE6-282F-4CAA-A063-6C9294B90EC5 A new species, Agapetus kaengkrungensis (Trichoptera: Glossosomatidae) from Kaeng Krung National Park, southern Thailand with the distribution map of the genus in Thailand SOLOMON BOGA VADON1,3, PATTIRA PONGTIPATI2,4 & PONGSAK LAUDEE2,5,* 1Faculty of Science and Industrial Technology, Prince of Songkla University, Surat Thani Campus, Muang District, Surat Thani Prov- ince, Thailand 84100. 2Faculty of Innovative Agriculture and Fishery Establishment Project, Prince of Songkla University, Surat Thani Campus, Muang District, Surat Thani Province, Thailand 84100. 3 [email protected]; https://orcid.org/0000-4831-8854 4 [email protected]; https://orcid.org/0000-0002-1370-9313 * Correspondence: 5 [email protected]; https://orcid.org/0000-0003-3819-7980 Abstract The male of a new species of caddisfly, Agapetus kaengkrungensis n. sp. (Glossosomatidae) is described and illustrated from Kaeng Krung National Park, Surat Thani Province, southern Thailand. Agapetus kaengkrungensis n. sp. is distinguished from other species by the characters of segment IX and inferior appendages. The distributions of the Agapetus spp. of Thailand are mapped and discussed. Key words: diversity, Oriental Region, caddisfly Introduction Three genera of Glossosomatidae are known from Thailand including Glossosoma Curtis 1834, Agapetus Curtis 1834, and Padunia Martynov 1910. A fourth genus Cariboptila Flint 1964 has also been reported in Thailand, but its occurrence outside of the Caribbean region is disputed (Robertson & Holzenthal 2013). -
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'.'ttl~~li:'!iff TlJNI ..· ·· PRINCIPLES AND STEPS OF THE METHOD OF DIAGNOSIS ON AGRARIAN SYSTEMS RESEÂRCH AND A CASE STUDY FROM SA THING PHRA AREA DEVELOPMENT SOUTHERN THAILAND IN THAILAND Guy TREBUJLI ABSTRACT ln rn any cases, the failure of. agricullural development. projcct. s has bccn altributed to a Jack o f understanding of farmers vari ed circumstanccs, and o f the practices and stratcgies they adopt Lo achieve their goals. ln order to ovcrcomc this problem, the need for a preliminary phase o f a dirccted diagnosis prior to any rcscarch and dcvclopment actio ns, is now widcly rc cognizcd . lts gencral objectives arc to undcrstand the internal coherence and to classify the cxisting farming systems according to thcir socio - econornic objectives and the kinds of problems faced in reaching them . T hi s paper prcsents a set of tools articulated in t.o a global, systemic and historical approach bascd on the coherence concept o f agrarian system . After a dcfinition o f its main intcrrelatecl variables, each step o f the metho dology o f diagnosis pro.poscd here is dcscribed and illustrated by examples . PRINCE OF SONGKLA UNIVERSITY . ~ ... from the rice - growing area of Sathing Phra. T he fi rst stage involvcs an agro - ccological zonation and analysis of ' the reccnt technical and socio - economic transformatio ns of the regional 1. Agro - Economist, THA I - FRENCH FARMING SYSTEMS RESEARCI I PRO .I ECT, Faculty of Natural Resom ccs, Prince or Songkla University, Haacl Yai, T HA ILJ\ND : 30 Agroecosystem Analysis/Diagriosis Principles é!nd Steps of the Diagnosis 31 context in order to understand the organization of the landscape and its evo designed mostly through on - experimental station research work, their do Jution. -
Traditional Intricate Paper Cutting Techniques of Southern Thailand: Background, Beliefs, and Cultural Animation of Thai Buddhist Culture
manusya 23 (2020) 60-85 brill.com/mnya Traditional Intricate Paper Cutting Techniques of Southern Thailand: Background, Beliefs, and Cultural Animation of Thai Buddhist Culture Pannee Virunanont (พรรณี วิรุณานนท์) Ph.D., Assistant Professor, Communication Design Department, School of Fine and Applied Arts, Bangkok University, Bangkok, Thailand [email protected] Abstract Intricate paper cutting of Southern Thailand is a traditional folk art, which is passed down from one generation to another. However, there are no detailed studies or re- cords of the historical backgrounds, beliefs, and cultural animation of Thai-Buddhist culture in Southern Thailand concerning this folk art. This study, therefore, aims to examine this art form in Songkhla and Nakhon Sri Thammarat provinces, which have their own cultural identities. The goal is to register this art form as a part of cultural heritage. The compilation of vital data includes (1) paper characteristics, (2) paper en- graving methods, (3) colours, (4) instruments, (5) pattern designing, (6) purposes of the arts, (7) origins and history, and (8) knowledge of transferring methods. The find- ings reveal the origins of the beliefs and Buddhist faith of the community. The intricate paper cutting techniques are still maintained in the form of decorations found at aus- picious events, festivals, and cultural ceremonies in every region of Thailand. The tech- niques of this art form are in decline but its use still prevails in community life, remain- ing favourites at auspicious festivities and cultural