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BThe only magazineINGO produced for the UK Bingo IndustryL INK Issue 77 April 2007 Online bingo Legislation Bingo for Breakthrough Jackpot fever as prizes rocket Gambling Act update Celebrating a record success

Actress takes a defiant stance on the threat facing bingo Stop destroying my bingo!

007 is set to be one of the most rates in the gambling industry, a burden that is it currently has under the 1968 Gaming Act. For challenging years in living memory for the increasingly difficult to bear. bingo this promise is not set to be delivered on, 2bingo industry, with some of the most If bingo is to compete fairly in the leisure and as increases in licence costs and removal of radical changes in 39 years taking place. Such gambling market, then its level of taxation Section 21 games are set to increase costs of changes should ideally present a wealth of should not see it unfairly disadvantaged. This is operation and reduce the scope of a crucial opportunity, but due to the time frame and clearly not a view that has been held by the revenue stream, further challenging the nature of the changes taking place they Treasury to date, which seems determined to commercial viability of many clubs. present a very real threat to the future shape of allow this situation to continue, despite its The issues facing clubs are all set to be the industry. ultimately dire consequence for bingo operators, played out against the backdrop of a ban on The issues conspiring against the industry are clubs and players. smoking in public places, which was introduced not consumer led, but driven by legislation, both In addition to the ongoing burden of an unfair in Scotland last year, in Wales earlier this month existing and new. tax regime, changes due to come into effect and will come into effect in England in July. The industry has operated for a considerable under the new Gambling Act will further burden The ban was supported by the industry time under an unfair tax regime that requires the industry, while offering very little by way of on the ground of the nations’ health, bingo operators to pay VAT, while other sectors the benefits initially outlined in the Budd Report however, operators with clubs in Scotland of the gambling industry do not. The combined of 2001. It was promised in this report that no are all too painfully aware of the extreme tax rate sees bingo paying one of the highest sector would have less under the new Act than continued on page 8 BL_Apr_p2_v01 2/4/07 9:59 am Page 2 news Diary The National Game Dates Quarterly news and update from Chief Executive Paul Talboys 25 April The Bingo Association and National Bingo Game Association AGM, Queen Elizabeth II Conference 2007 is a year of change Centre, London. Contact Donna Black: 01582 860921, Our traditional Mothers’ Day to be done, software and industry to take advantage of donna@bingo- special game has already taken hardware development and roll stake retention under the new association.co.uk place and due to adverse out, in addition to yet more Act, at both club and national weather conditions in some areas consultation documents. level, is currently on schedule. 25 May of the country we narrowly In readiness for a radically We will share further details with Gaming Investor missed making our target different and exciting new you as soon as we can. Conference, National prize of £500,000. It is National Bingo Game Meeron has now signed its Guoman Tower Hotel, London sad that we did not reach this post-September and for the agreement with leading online Contact Clarion ATE, target as it will be the last game heightened seasonal dips in bingo provider, Virtue Fusion, to www.ateonline.co.uk/gi of its kind to take place under admissions the industry is facing form Bingo Networks Alderney, existing/old legislation. Mothers’ this year, some interim revisions (see page 17) that initially will 1 July Day 2008 will present us with a to the National Game ticket price offer operators the opportunity to Ban on smoking in far broader range of promotional and prize fund and structure are develop an online bingo presence public places introduced options, courtesy of the due to be implemented next easily and securely and will then in England Gambling Act 2005. month. These changes will see a seek to explore how NBGA and We are already a third of the more logical ticket price across Meeron members can exploit and October way through the year and various the week and will put more prize benefit from existing relationships Bingo For Breakthrough countdowns to change have money back on individual club in an online environment. started – countdown to new boards, by way of an increased Later this month, we also have Please remember to notify us of legislation, countdown to house prize. Players are our AGM at the Queen Elizabeth your events so we can include smoking ban (only England left to notoriously resistant to change II Conference Centre in London, them here. Email us at go) and a countdown to new and it is important that these which I hope you will be able [email protected] possibilities for bingo and the changes are presented positively. to attend. National Bingo Game. In This, of course, is in readiness for preparing to meet challenges and the use of stake retention for the opportunities arising from these first time in the UK. changes, there remains a The process of developing the Bingo in the media significant amount of groundwork JLS software that will enable the The final quarter of 2006 continued the trend of Q3, showing an increase National Bingo Game: key statistics in media coverage, ending the year on a record high of 1,883 pieces. November 2006 proved to be exceptional, providing nearly double the Total prize money since the game began £93,872,397 quantity of coverage for the same month in 2005. Total prize money played for in 2007 until 31 January £4,626,506 Press coverage arising from the new NBGA television commercials provided increased opportunities and the national final of NBGA Caller of Biggest games for 2006 the Year also provided additional opportunities. The most significant difference this quarter is the increase in electronic Thursday 26 January with ticket sales of 896,752 coverage ie. stories and editorial published on websites. While there has Thursday 26 October with ticket sales of 859,044 always been a smattering of coverage arising from this area, we are finally starting to see it outstrip even regional publications as an opportunity for Biggest game to date for 2007 coverage. This trend is one that is likely to continue as a prominent feature of media coverage, as more and more people read online. Saturday evening 17 February with ticket sales of £757,026

Number of press hits by month

BINGO LINK is published by The Bingo Association, Lexham October November December House, 75 High Street North, Dunstable, Bedfordshire LU6 1JF. Consumer press 6110 Tel: 01582 860921. Fax: 01582 860925. Electronic media 86 25 20 Email: [email protected] National press Editor: Steve Baldwin 16 9 9 Regional press 161 139 112 Produced by Associa Ltd, North Gate, Uppingham, Rutland LE15 9PL. TOTAL 269 184 141 Tel: 01572 824600. Email: (editorial) [email protected] Quarter 3 total: 594 Year to date: 1,883 Email: (advertising) Sally Wilkinson: [email protected] The busiest regions for coverage have been Northern Region (13 per cent), North East Tel: 01427 668662. Region (11 per cent) and Scotland (15 per cent) for each month respectively. The increase in electronic media has also impacted on the region delivering the most Reproduction in whole or part is strictly prohibited without the permission of the publishers. coverage. As online material is held to be available nationally, it will be no surprise that for Views expressed are not necessarily those of The Bingo Association or Associa Ltd. Prices each of the three final months of 2006 that ‘nationally available’ was the section delivering and information correct at date of publication but subject to change. the greatest quantity of coverage overall.

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news Sharon and Gala raise cash for Comic Relief

elebrity Sharon Osbourne helped important role in helping transform the lives Gala Bingo raise more than of people living with poverty and social C£150,000 for Comic Relief at the injustice. I hope bingo lovers and those of first Comic Relief bingo game at Surrey you who are new to the game continue to Quays Gala. help us raise as much money as possible.’ Sharon said: ‘I am delighted Gala Red Nose fun went on throughout Bingo invited me to be its ‘Big One’ bingo the 170 Gala Bingo clubs nationwide caller. I love bingo; what’s more I’m a huge in the run-up to Red Nose Day on supporter of Comic Relief, which plays an 16 March. Russell and Brian join Mecca Jeff leaves Crown Leisure Mecca Bingo has signed up leading astrologer Russell Grant and star Brian Dowling to support its online community. fter more than 23 years at TV favourite Russell will provide an exclusive series of detailed month-by-month Crown Leisure, Jeff Fannon predictions for 2007. He has focused on the ‘numbers’ game by giving Mecca A will be leaving the members an insight into which dates each month are the best for playing bingo organisation this summer. and also lets them know which are their lucky numbers for that month. Jeff, who is Special Projects In a double coup, Mecca has also announced that its new online caller is former Director, said: ‘I am very proud of Big Brother winner Brian Dowling, whose Irish tones will now be heard on the what we have accomplished here Mecca Bingo website. at Crown over the years. This is a Mecca spokesperson Lesly Hughes said: ‘Mecca is all about winners and stars and in selecting Russell fantastic team, which is now and Brian to represent our online community, we’ve certainly got ourselves two stars who are both proven thoroughly bedded in, and I have winners! We’re sure they’ll be hugely popular with all our members.’ no doubt that Crown will continue to go from strength to strength.’

3 BL_Apr_p4_v01 2/4/07 10:04 am Page 2 news Corrie star meets fans at opening of new club

s first nights go, the opening on 8 March of ABuckingham Bingo’s new 1,100-seater club in Preston was special. The first night bingo players already had a guest appearance by Corrie actress Wendi Peters, who plays Cilla Battersby-Brown (pictured right at the club), and three £1,000 houses to look forward to, but then one member scooped more than £17,000 as a sixth share of the night’s National Game. Winner Pam Duncanson, from Garstang, had played recruitment campaign, the club bingo for 30 years but her already has more than 14,000 biggest win had been £600. members from as far as The next day Jim ‘Bullseye’ Blackburn, Chorley, , Bowen made a guest appearance Southport and Lancaster who are at the club’s first afternoon session lapping up the luxury and big cash along with a surprise appearance prizes at what claims to be the at Buckingham’s other city centre rapturous reception from its most modern and sumptuous club. Jim has a strong association members. After her first visit, bingo club in the UK. This is the with Buckingham, having Maureen Robinson, of Ribbleton, first new-build club launch since appeared at many of its clubs with said: ‘It’s really amazing, I’ve never the acquisition of Buckingham his Bullseye game, and has seen such a lovely club – I’m Bingo by Alchemy in December recently featured as the ‘voice of going to get all my friends to come 2005. The club is a flat-floor Buckingham’ on its TV and and play here!’ design with excellent disabled radio advertising. Launched with the industry’s access, plus secure parking for Wendi shares the happiness of The club has received a biggest-ever membership more than 300 cars £17,000 winner Pam and her friend Violet turns 100 Carlton Bingo recruits and has a party its next generation t was party time for Violet Craig from Merseyside Iwhen she celebrated her arlton Bingo, Scotland’s successful, with five of those 100th birthday with a party at largest independent trainees promoted to assistant the Buckingham Bingo club Cbingo operator, was manager within the first year. in Huyton. inundated with potential recruits ‘The event at the SECC has Violet spent the day at the club during its first recruitment fair. been a hugely successful enjoying free bingo, champagne In its search for candidates for recruitment method for us, one we and travel to and from the club in its comprehensive trainee will use again. Carlton Bingo a chauffeur-driven limousine. management programme, Carlton invests heavily in our trainee The avid bingo fan plays three Bingo took a stand at Scotland’s managers – they are the next times a week and is a popular Careers and Job Fair at the SECC generation. Our comprehensive character with staff and members. in March. The event was such a trainee management programme Violet said: ‘I’ve been coming to success that the chain is now lasts 12 months and sees recruits the club every Friday for more than sifting more than 30 applications supported by an experienced 10 years so when the club offered to recruit a handful of trainees. team as they learn the business to give me a party to celebrate my Karen Hazlett, HR Manager at and build strong and lasting birthday I was delighted. I Carlton Bingo, said: ‘The leisure relationships with our bingo celebrated and played my industry is particularly competitive customers.’ favourite game at the same time.’ so standards and levels of service Carlton Bingo was the first Ian Garner, club manager, said: are hugely important to us – as are bingo company in the UK to be ‘Violet is a popular character so the people who deliver them. Last awarded a GamCare Certificate of we wanted to do something year’s graduate intake proved Social Responsibility. special to mark her big day.’

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news Caller of the Year 2007 the search is on for next star

ho will be our next National Bingo Caller W of the Year? Mandy Gargan, 2004 winner, Does your club employ the best celebrates with TV presenter caller in the land? Does your caller Fiona Phillips have that unique blend of fun and professionalism that brings something special to every session? If so, they could be the UK’s next National Bingo Caller of the Year! As an entrant in the competition they could bring lots of positive publicity to your club and if they take the title there is a great prize for them – and an award of £250 for the club’s manager. Current champion Brett 2005 winner Karl Seth Last year’s six national finalists Hyrjak with Esther Rantzen with Coleen Nolan experienced a wonderful all-expenses paid weekend in Current titleholder Brett Hyrjak, need to be a main stage caller, has been sent with this issue of London, with their partners, taking from the Gala club in Bognor calling a minimum of three Bingo Link. Additional copies of in the sights of the city and a Regis, is preparing to take his trip sessions a week. Every club the form are available from the superb gala dinner at the luxurious of a lifetime to Los Angeles and that takes part in the National National Bingo Game website Tower Hotel, overlooking London’s Las Vegas, along with his £500 Bingo Game can enter up to at www.nationalbingo.co.uk to world famous Tower Bridge. This spending money. three callers. download, or from Pattinson year’s event promises to be no To take part in this fun and For full details, please refer to PR on 020 8310 5086, for a less of an occasion. exciting competition entrants only the entry form, a copy of which printed copy.

5 BL_Apr_p6_v01 2/4/07 10:14 am Page 2 feature

B4B storms to new record

ingo for Breakthrough 2006 was the biggest and Bbest campaign yet, raising a magnificent £651,000! Many congratulations to all the clubs involved for their tremendous efforts in fundraising. Thanks to all of you, the bingo industry has raised more than £2.25 million for Breakthrough since 2003. This year’s top fundraising club was Gala Bingo, in Croxteth, Liverpool, which raised more than £10,000. Sara Butlin, assistant manager, said: ‘I think the key to our success was that everyone in the club got behind the cause. The more we raised the bigger the buzz for the staff and members. We held numerous activities – car washes, a pink party and members were invited to throw sponges at the callers Mecca Bingo, Carmarthen Road, Left to right: Lucy Anderson, account executive at Breakthrough Breast Cancer; and managers in stocks. We Swansea, the top fundraising Chris Askew, fundraising director at Breakthrough Breast Cancer; Paul Talboys, also held games for a signed clubs by region. Chief Executive of The Bingo Association, who presented the cheque; and Everton football.’ And that’s not forgetting the Katherine Duffin, account manager at Breakthrough Breast Cancer Runner-up in the fundraising independents. For the fourth year stakes was Mecca Bingo Glasgow running, Quayside Bingo, the first time, Crystal Bingo in top regional fundraisers per head Forge III, which raised £9,446. Lossiemouth, scooped the top Deeside. The club’s enthusiasm were Gala Bingo Bognor Regis; Special congratulations also go to fundraiser per head award, and involvement in its first year Mecca Bingo Swindon; and Gala Bingo, Scunthorpe; and followed by a club taking part for was really impressive. The other Walkers Bingo Heckmondwike. After such a brilliant success, the team at Breakthrough Breast Bingo for Breakthrough award winners 2006 Cancer is already planning for this year’s effort. Bingo for Overall winner Breakthrough 2007 will be Top fundraising club in 2006 Gala, Croxteth between 21 – 28 October 2007, Top fundraising clubs by region so book the dates in your diary Wales and South West England Mecca, Carmarthen Road, Swansea and start planning now. London and the South East Mecca, Stevenage Once again our favourite celebrities will be doodling away, North East England and Midlands Gala, Scunthorpe creating works of art to auction on North West England Gala, Croxteth eBay so do let us know if any Scotland Mecca Forge, Glasgow celebrities are visiting your club Top fundraising clubs per head and we will get a dab-a-doodle Scotland Quayside Bingo, Lossiemouth pack out to you. For further information on Bingo North West England and Midlands Crystal Bingo, Deeside for Breakthrough, or if you have London and the South East Gala, Bognor Regis any ideas for this year’s campaign, Wales and South West England Mecca, Swindon please call Lucy Anderson on North East England Walkers Bingo, Heckmondwike 0207 025 2498 or email [email protected]

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news Brave staff trio win award hree bingo workers have won an award in T recognition of their bravery in stopping a would-be thief from stealing cash from their employer, Walkers Top Ten Bingo Club, in Walsall Street, John said: ‘He was thrashing Wednesbury, West Midlands. about and we all took a few Pint-sized Tina Fletcher, 39, knocks. It all felt a bit unreal who was the first to tackle the afterwards but at the time we burglar, and colleagues Denise didn’t give it a second thought Jays and John Wilby, collected a – we just hung onto him.’ Good Citizen Award from West Although all very shaken, none Midlands Police on 1 March. of the employees or the two John, 68, the club’s doorman customers who came to their and a former police officer, had assistance, Carlton Edwards and already refused entry to the man, Carl Perry, were seriously hurt. who then slipped in through an Barbara Toy, the club’s manager, exit door as a customer left. said: ‘I’m proud of them. This sort He headed for the office, where Tina Fletcher and John Wilby in front of thing rarely happens but when it Tina was working on the of the secured hatch does it makes you realise how computer, and, finding the door brave people can be. They all just locked, vaulted through a small acted instinctively. serving hatch and made for Denise, 50, said: ‘As I arrived, tried to escape, he dragged ‘We never considered the hatch the safe. Tina was still shouting from inside us both through the door and a danger before but we’ve now Tina, who is 4ft 10ins tall, said: the office that we were being onto the stairs outside.’ fitted bars over it to make the ‘I yelled for Denise, who was robbed. I opened the door and At this point, John and two office totally secure.’ working on book sales in the foyer. there she was, struggling with the customers who had heard the The would-be raider received a I was scared but I just grabbed the chap on the floor and trying to commotion, managed to hold six-month custodial sentence by man and tried to stop him taking get him to let go of the money, down the intruder for nearly ten West Bromwich magistrates the money bags out of the safe.’ so I grabbed him as well. As he minutes until the police arrived. following the incident last August.

7 BL_Apr_p8-9_v01 2/4/07 10:18 am Page 2 news Show trio adds up to record attendance

Backing bingo: Ian Burke, Sir Peter Fry and Neil Goulden outside Parliament ombined stand from 48.6 to for the ‘Stop Destroying My Bingo’ campaign attendance 49.2 year-on-year. Clevels at the Eighty seven nations 2007 Amusement were represented, of Trades Exhibition which 30 recorded Industry moves International (ATEI), annual increases in International visitor numbers, with Casino Exhibition 14 registering record (ICE) and interactive gaming attendances. Georgia was into action show (ICEi) hit new heights. represented for the first time and In total, 25,055 people from 117 the show welcomed its first visitors continued from page 1 nations attended the three-day from Ghana since 1996 and from effect this has had on player event, 0.57 per cent up on 2006, Namibia since 1997. behaviour and profitability. comprising 13,032 ATEI-dedicated The ICE/ICEi headline figure of The impact of these visitors, 9,662 in ICE and 2,361 in 12,023 comprised 9,662 Government policies is such that if ICEi. International attendance rose ICE-dedicated buyers and 2,361 they remain unaltered, up to 200 by 5.3 per cent to an all-time high registered for ICEi and included clubs will be under threat of of 11,919, representing 47.6 per 4,675 UK-based industry closure, seeing many communities television opportunities and cent of the total. UK participation professionals and 7,232 from lose a key social facility. numerous stories in the press. fell by 4.5 per cent to 12,920. Of outside the UK. Overall attendance Such is the significance of these At the time of writing, the results the 117 nations represented in increased by 22.7 per cent combined issues that the industry, of the petition were being collated, London, 74 enjoyed increased year-on-year. One hundred and through the Bingo Association, has in readiness to present to Downing visitor numbers, with 43 registering ten nations were represented, mounted a campaign, ‘Stop Street. In addition to the petition, a record levels and 35 providing 100 compared with 102 at the 2006 Destroying My Bingo’, which was programme of direct government visitors or more. Paraguay and the show, with visitor debuts from the launched on Monday, 5 March. lobbying has also been Aland Islands were represented by Aland Islands, Angola, Paraguay The consumer-focused aspect implemented and is set to continue visitors for the first time. and San Marino. Attendance levels of this campaign has been into the summer months as The ATEI headline figure of rose across more than 80 spearheaded by mounting a government departments and MPs 13,032 comprised 8,245 domestic countries and for every national petition, through all are approached, highlighting the buyers and 4,687 from outside the geographical region. member clubs, to add the weight issues facing the industry and UK. Overall attendance was down The 2008 show will be at of public opinion to the argument making further use of the petition. by 13.8 per cent, in line with the London’s Earls Court Exhibition for change. The launch has been As the lobbying activity continues it 14.8 per cent drop in the number Centre on 22 to 24 January. very successful in attracting media will be crucial that clubs participate of exhibitors, some of whom took Figures are subject to attention, delivering more than 35 fully and respond to requests to new stand positions within ICE. verification by the Audit Bureau of individual radio interviews, six undertake local activity. ATEI raised the ratio of visitors to Circulation (ABC).

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news Smoke-free Fiona Andrews, of the Smokefree England Campaign, outlines what the smoking ban will mean in England

ast year, Parliament passed the Health Act L2006, which decided that virtually all enclosed public places and workplaces in England should become lung cancer, sudden infant death smoke-free. This legislation will syndrome and asthma attacks. be enforced in England from There is no risk-free level of 6am on 1 July; smoke-free exposure to second-hand smoke. legislation will be introduced in The introduction of smoke-free Northern Ireland on 30 April and environments will reduce the risks Wales joined Scotland as a to health from exposure to smoke-free zone on 2 April. second-hand smoke and The main purpose of the recognise a person’s right to be legislation is to protect employees protected from harm and enjoy and the public from the effects of smoke-free air. It will also increase second-hand smoke. the benefits of smoke-free places Second-hand smoke can cause a for people trying to stop smoking. range of serious medical In England, more than three out conditions including heart disease, of four people do not smoke and

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news challenge ahead nearly three quarters of those who There are other measures that do smoke say that they want to you may wish to consider to Further information give up. However, only 51 per cent support the introduction of for businesses of people currently report their smoke-free law in your workplace. To download guidance and workplace as being completely We suggest you consider order resources and smoke-free. This figure is lower for developing a written policy to signage, businesses people in routine and manual jobs. communicate the new law and its should visit The five sets of regulations, implications to your employees. www.smokefreeengland which cover premises and Many businesses view the .co.uk/resources or call enforcement, signage, introduction of the legislation as the Smokefree England exemptions, vehicles and penalties an opportunity to diversify and Information Line on can be viewed by visiting rooms will not be allowed so develop their business. If you wish 0800 169 169 7. www.smokefreeengland.co. anyone wishing to smoke will have to provide outdoor areas for The Smokefree England uk/thefacts to go outside instead. smoking, be sure that you discuss Information Line can also Throughout April guidance on From 1 July 2007, all smoke- your plans with your local council answer basic questions these regulations will be issued free premises and vehicles will also to make sure you understand what relating to the legislation. widely to businesses across the be required to display no-smoking the planning, building and licensing country to help them to prepare signs. Specific details on signage requirements may be. for the new laws. and specifications for where signs In England there are 3.7 million Help for smokers In England the new legislation will need to be displayed are businesses that will need to go You may also wish to provide will cover virtually all enclosed and included in the guidance. smoke-free – this is no small your employees with details substantially enclosed public No-smoking signs are also being undertaking. Enforcement officers of the range of excellent free places and workplaces. It will made freely available from the from local councils will work support available from the therefore directly affect you as a Department of Health. closely with businesses to build NHS. The NHS Smoking bingo hall operator, as well as all Anyone who does not comply compliance through education, Helpline, on 0800 169 0 169, other businesses across the with the legislation may be liable to advice and support. can offer practical advice and country such as shops, offices, a fine or prosecution if found As the deadline nears for information on how to stop factories, pubs, restaurants, smoking in a smoke-free place or implementation of the legislation, smoking, provide details of public transport, and work vehicles vehicle, failing to display a we urge all businesses to prepare your local NHS Stop that are used by more than no-smoking sign, or allowing and seek further information from Smoking Service and discuss one person. smoking in a smoke-free place smokefreeengland.co.uk or advice other support available. Indoor workplace smoking or vehicle. from their local council. Take to the Green with the BA golf day

he Bingo Association golf day has become increasingly popular and is Talways very enthusiastically enjoyed by those who attend and participate – regardless of their handicap! The 2007 event will take place on Wednesday, 4 July, at Forest Pines Golf and Country Club Hotel, North Lincolnshire. A leisurely day starts with a nine-hole morning competition for the Nesfield Trophy, followed by a light lunch of soup and sandwiches, after which there is an 18-hole afternoon competition for the Maygay Cup. The day continues with a four-course dinner, concluding with the prize presentations. There are numerous prizes to be won throughout the day and the Association’s golfing society is very grateful for the continued support of all those who sponsor prizes and make donations to the raffle table. The day is open to

members and their guests, of all standards. We PICTURES: SHUTTERSTOCK; CHRISTINE MOSS can accommodate individual players, but why weather days yet! Since our last visit, Forest night of 4 July at Forest Pines at £89, including not enter a team of four from your club? It Pines has undergone a £10 million VAT, on a B&B basis. This offer will close on would be great to have a bigger turnout by the refurbishment and promises sumptuous 4 June. Entry forms will be going out to all BA ladies this year too. relaxation. Details of the hotel and facilities can members shortly and further copies and details Golfing society members may remember that be found at www.forestpines.co.uk are available from Donna Black, we have visited Forest Pines before and The entry fee for the day is £95, including tel: 01582 860921 or email: experienced one of our most challenging VAT, and we have an allocation of rooms for the [email protected]

11 BL_Apr_p12-13_v01 2/4/07 10:21 am Page 2 news Legislation update

lthough the pace of consultations has arising from the Gambling Act. This has been run-up to local elections. It is important finally slowed to a more manageable followed up by discussions with his officials to that the industry builds momentum behind Aspeed, the Bingo Association’s progress the opportunity for new games in its case, publicly through the petition and efforts in response to the Gambling Act and bingo clubs. In addition, meetings have also media coverage and more directly through the smoking ban have entered a new phase, been held with Treasury officials to discuss the lobbying throughout the spring and summer. working to ensure that the unique nature of impact of the smoking ban in Scotland, and the By the time you read this, the industry will bingo and its status as a soft gaming issues surrounding removal of VAT from know the contents of Mr Brown’s budget, but product, is reflected in the way it is participation fees. The Government has whether this is positive or negative in relation regulated and taxed. indicated it may be extending this anomaly to to the specific tax issue, there still remain The news from Scotland nearly one year on include online games charging for participation, several other issues for bingo that must not from the smoking ban is not good. Admissions a proposal the Association has strongly creep back. and profitability are both down and the industry rejected. In practice, it is unlikely to be levied, needs action on the part of Government to since online gaming operators will almost For further information, enable it to fight back (see Stop Destroying My certainly remain offshore. visit the Bingo Association website at Bingo, pages 1 and 3). In addition, the Association has also met with www.bingo-association.co.uk Bingo has been caught up in the negative John Healey, Treasury Minister, to press the publicity generated by casino policy, meaning case for removal of VAT on all participation fees, ABBREVIATIONS FOR TABLE BELOW that the Government is reluctant to take what since bingo is the only major gambling activity would have otherwise been relatively to be subject to this tax. It made a formal G.C. Gambling Commission uncontroversial decisions affecting its future. budget submission, setting out the arguments DCMS Department for Culture Media and Sport With the ban being introduced earlier this month for removal, which is likely to be revenue-neutral C.A.P. Committee for Advertising Practice DoH Department of Health in Wales and shortly due to be extended to for the Government if it succeeds in avoiding W. Ass Welsh Assembly include England, the industry cannot afford the the closure of almost 200 clubs predicted when G.A.2005 Gambling Act 2005 Government to sit on its hands over key issues the smoking ban becomes UK-wide. H.A.2005 Health Act 2005 that will be vital to the industry’s future. The issues raised in these meetings will also D.C.A. Department for Constitutional Affairs S.E. Scottish Executive The Association has met with Richard be reinforced by the player petition and HMT Treasury Caborn, DCMS Minister, to discuss issues subsequent activity within constituencies in the BGDA 1981 Betting and Gaming Duties Act 1981 CONSULTATIONS ON PROPOSED LEGISLATION ORIGIN ITEM REVELANT RESPONSE STATUTE DATE G.C. Technical Standards for Gaming Machines G.A.2005 15-Aug-06 G.C. Licensing, Compliance and Enforcement G.A.2005 22-Aug-06 C.A.P. Regulation of Non-Broadcast and Broadcast Advertising G.A.2005 15-Sep-06 PEOPLE 1st National Occupational Standards for the Gambling Industry G.A.2005 15-Sep-06 DCMS Gambling (Categories of Casino) Regulations G.A.2005 27-Sep-06 DoH Smoke-Free Premises and Vehicles - Proposed Regulations H.A.2005 09-Oct-06 W. Ass. Smoke-Free Premises etc. (Wales) Regulations H.A.2005 13-Oct-06 DCMS Gambling Commission Fees G.A.2005 13-Oct-06 D.C.A. Gambling Appeals Tribunal Draft Rules 2006 G.A.2005 16-Oct-06 DCMS Gambling (Categories of Gaming Machines) Regulations G.A.2005 27-Oct-06 G.C. Supplement to Gaming Machine Technical Standards G.A.2005 27-Oct-06 G.C. Prize Competitions and Free Draws G.A.2005 31-Oct-06 DCMS Personal Licensing G.A.2005 08-Nov-06 DCMS Gambling (Premises Licences: Mandatory and Default Conditions) Regulations G.A.2005 10-Nov-06 G.C. Financial Conditions on Gambling Operators and Personal Licence Holders G.A.2005 10-Nov-06 DCMS Premises Licences Regulations G.A.2005 15-Dec-06 DCMS Premises Licences Hearings Regulations G.A.2005 15-Dec-06 G.C. Gaming Machine C.of P. re Club Gaming Permits etc. G.A.2005 20-Dec-06 DCMS Responsible Authority for Vulnerable Persons G.A.2005 22-Dec-06 DCMS Premises Licence (Inspection) Regulations 2006 G.A.2005 22-Dec-06 S.E. Premises Licences : Mandatory and Default Conditions ( Scotland ) Regulations G.A.2005 22-Dec-06 G.C. Guidance to Licensing Authorities Part III - Enforcement and Compliance G.A.2005 22-Dec-06 G.C. Information Exchange between Gambling Commission and Licensing Authorities G.A.2005 12-Jan-07 DCMS Premises Licences and Permits Fees G.A.2005 19-Jan-07 DCMS Prize Gaming Permit Regulations G.A.2005 26-Jan-07 DCMS FEC Gaming Machine Permit Regulations G.A.2005 26-Jan-07 S.E. Premises Licences Regulations (Scotland) G.A.2005 02-Feb-07 S.E. Premises Licences and Permits Fees (Scotland) G.A.2005 02-Feb-07 HMT Proposals for Remote Gaming Duty B.G.D.A.1981 16-Feb-07 DCMS Gambling Advertisements and Impact on Responsible Gambling G.A.2005 06-Mar-07 DCMS Gaming in Clubs and Alcohol Licensed Premises G.A.2005 18-Apr-07 DCMS Gaming Machine Regulations under S.240; S 235(5); S.241. G.A.2005 03-May-07 DCMS Definition of Dual-Use and Domestic Computers G.A.2005 27-May-07 DCMS Limits on Prize Gaming Regulations G.A.2005 31-May-07

12 BL_Apr_p12-13_v01 2/4/07 10:22 am Page 3 news Continued growth at G2E

s the UK hurtles towards implementation of new Agambling legislation this September, it will be interesting to see if the government’s expectations of industry growth and problem-free expansion are met. With a considerable amount of legislative detail still yet to be confirmed, the picture of a UK gambling industry post-September 2007 is anything other than clear. While the leading UK-based shows – ATEI, ICE and ICEi – showed an overall increase in attendance this year, ATEI saw a drop in both visitors and exhibitors (see page13 of this issue). It will be interesting to see if this mood is

reflected at G2E 2007, scheduled PICTURE: OSCAR EINZIG to take place on 13, 14 and 15 Gaming executives from around the globe crowd the G2E show floor November in Las Vegas, at The Convention Centre. president and CEO of AGA, said: promising and expanding list of 2006 show, food and beverage G2E 2006 in November, ‘Since we held the first G2E in exhibitors. However, it would offerings become ever more reported its sixth successive year 2001, the event always has been appear that the Bingo Pavilion has important. of growth, attracting a record created by the industry, for the been dropped for 2007, in favour For further details, visit 28,644 visitors from 105 countries industry. That promise cannot be of a Franchise Pavilion. It is also www.globalgamingexpo.com and – seven per cent up on 2005. found elsewhere and its value is interesting to note that as with the follow the appropriate links. The event, organised by Reed evident by our ongoing ability to Exhibitions and the American attract increased participation from Gaming Association (AGA), has the international gaming industry – continued to grow year on year in both attendees and exhibitors – all aspects, seeing 15 per cent each and every year.’ growth in exhibitors and a 19 per Such has been the success of cent increase in floor space. G2E, that in 2006 the organisers Frank J Fahrenkopf Jnr, took over The Asian Gaming Expo and Conference, re-branding it as G2E Asia. This show gets its first outing on 13 June for two days at the Macau Tower and Convention Centre, in Macau, China. While cultures of east and west have moved a little closer over the past 20 years, there remain some fundamental divides. Having a show catering to the Asia/Pacific rim will provide exhibitors with an environment tailored to that market. However, it remains to be seen if this new co-branded show will dent the attendance record of its American counterpart. G2E 2007 is shaping up nicely, with a

13 BL_Apr_p14-18_v01 2/4/07 11:07 am Page 2 online Bonanza’s online bounty A new joint venture allows every bingo operator to offer online bingo – without fear

he online bingo market continues to gather Tpace, with many more land-based operators open to the possibility of extending their business into the online environment. Those operators who have had an online presence for some time are increasingly experiencing the benefits of providing existing customers with a new way in which to play bingo with them and in exploiting their brand and reputation online with a whole new audience. To the uninitiated, online bingo may seem a that allow operators to start their online site (skinned) that allows players to register with million miles away from club bingo, especially to bingo business with the network at a level the operator and play games on their those not familiar with the internet and online appropriate for them: branded gaming site, which has its own world. In reality, there are a great many parallels. chat room. This site is also part of the While the method of delivery may be very Bronze Bonanza Network. different, player behaviour and expectations are (entry level) All the service packages offer the very similar, making experience of land-based Provides operators with a basic templated added benefit of a greater level of influence bingo a very valuable asset. branded website (pictured above), which then over the running of the network, through Initially, the barriers to entry in the online allows players to register with that operator and an online review group and the fact that world were considerable, especially in terms of play games on the Bonanza Bingo gaming site, Bingo Networks Alderney is 51 per cent IT knowledge and start-up costs. While entry which is part of the Bonanza Network. owned by Meeron, providing further costs have fallen greatly with the advent of comfort with regard to operation of the networks and various options, for many the network. Introductory online workshops are barriers of IT knowledge and experience of the also offered free of charge, providing key online market remain. In reality, for most, these information on the basics of marketing barriers are perceived to be far greater than they and running online bingo with the Bonanza actually need be. Network. In order to enable all operators, regardless Bingo Networks Alderney, through its of size and online experience, to access owners, has a thorough understanding of both the potential benefits of extending their the land-based and online business models. business online, Meeron, the commercial As such it is in an ideal position to work with arm of the National Bingo Game Association, existing land based operators, helping them has created the Bonanza Bingo Network, enter the online market with a business through a joint venture with leading online partner who understands all aspects of their bingo provider, Virtue Fusion. Virtue Fusion has business – land and online. been involved with online gaming, including Silver Several operators have already signed up bingo, for seven years and brings with it (intermediate) with the Bonanza Bingo Network and are considerable expertise in both technical Provides operators with a branded gaming working with developers to build their sites infrastructure and operation and online site (skinned) that allows players to register ready for launch later this month. marketing/retention. with the operator and play games on its The joint venture company, Bingo Networks branded gaming site, which is part of the Alderney, has been established to manage the Bonanza Network. If you would like further information on the Bonanza Bingo Network, which is available Bonanza Bingo Network or want to discuss any exclusively to NBGA, Bingo Association and Gold (established online aspect of taking your business online, please Meeron member companies. Bingo Networks bingo operators ) contact Steve Baldwin on 01582 860915 or Alderney offers three service level packages Provides operators with a branded gaming email [email protected]

14 BL_Apr_p14-18_v01 2/4/07 11:07 am Page 3 online Who’s who in online bingo?

Site Software Network Site Software Network CyberSlotz Bingo.com BingoTek Stand-alone Bingonanza.co.uk Parlay Stand-alone Closer Bingo GlobalCom Cashcade Network Bingos.co.uk Parlay Stand-alone Daily Record Bingo GlobalCom Cashcade Network Big Heart Bingo Parlay TGN (The Gaming Network) Foxy Bingo.com GlobalCom Cashcade Network Bingo Boogie.co.uk Parlay TGN (The Gaming Network) Handbag Bingo GlobalCom Cashcade Network Bingo Tonic Parlay TGN (The Gaming Network) icBirmingham Bingo GlobalCom Cashcade Network Furry Bingo Parlay TGN (The Gaming Network) icCoventry Bingo GlobalCom Cashcade Network Gardening Bingo (Emap) Parlay TGN (The Gaming Network) icLiverpool Bingo GlobalCom Cashcade Network MagicFM Bingo (Emap) Parlay TGN (The Gaming Network) icNewcastle Bingo GlobalCom Cashcade Network Mother and Baby Bingo (Emap) Parlay TGN (The Gaming Network) icTeesside Bingo GlobalCom Cashcade Network New Woman Blingo (Emap) Parlay TGN (The Gaming Network) icWales Bingo GlobalCom Cashcade Network 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Bingo Today ProWager BingoRoomNetwork Bingo Dome GlobalCom GlobalCom Network Systems Bingo Fabulous.com GlobalCom GlobalCom Network Bingo101 ProWager BingoRoomNetwork Bingo Hall GlobalCom GlobalCom Network Systems Bingo Ireland GlobalCom GlobalCom Network Daily Star Bingo ProWager BingoRoomNetwork Bingo Time GlobalCom GlobalCom Network Systems Bingo-Lottery GlobalCom GlobalCom Network UK Bingo Room ProWager BingoRoomNetwork Champagne Bingo GlobalCom GlobalCom Network Systems Good Lot Bingo GlobalCom GlobalCom Network Free Bingo.co.uk ProWager King Solomons Bingo GlobalCom GlobalCom Network Systems Stand-alone Kiss My Bingo GlobalCom GlobalCom Network iBingo UK QuadCard Stand-alone Lastminute.com Bingo GlobalCom GlobalCom Network Entertainment Lotto 24 Bingo GlobalCom GlobalCom Network Sun Bingo Tombola Sun/ Luv 2 Bingo GlobalCom GlobalCom Network Network* Million-2-1 Bingo GlobalCom GlobalCom Network NOTWBingo Tombola Sun/News of the World Prize Bingo GlobalCom GlobalCom Network Network* Sports Bingo GlobalCom GlobalCom Network Bingo Loopy.co.uk VirtueFusion Crown Bingo Network Two Fat Ladies GlobalCom GlobalCom Network Crown Bingo.co.uk VirtueFusion Crown Bingo Network UK-Bingo.net GlobalCom GlobalCom Network Simply Bingo.co.uk VirtueFusion Crown Bingo Network Loquax Bingo GlobalCom GlobalCom Network Blue Square Bingo VirtueFusion Mecca Games/Blue Sq ksbingo.com GlobalCom Stand-alone Stand-alone Think Bingo.com GlobalCom Think Bingo Network Mecca Games Virtue Fusion Stand-alone ThinkBingoPlus.com GlobalCom Think Bingo Network Mecca Bingo Virtue Fusion Stand-alone Bingo Scotland GlobalCom Think Bingo Network Ladbrokes Bingo Virtue Fusion Stand-alone Jackpot Joy Gamesys Stand-alone Vernons Bingo Virtue Fusion Stand-alone Bingo Liner.co.uk LeapFrog Stand-alone William Hill Bingo Virtue Fusion Virtue Fusion Network BingoBingo UK Parlay St Minver Bet365 Virtue Fusion Virtue Fusion Network Bingo.uk.com Parlay St Minver Bonanza Bingo Virtue Fusion Bonanza Network Butlins Bingo.co.uk Parlay St Minver Fruit Bingo Virtue Fusion Bonanza Network Castle Bingo Parlay St Minver Carlton Bingo Virtue Fusion Bonanza Network CheggersBingo.com Parlay St Minver Capitol Bingo Virtue Fusion Bonanza Network Chit Chat Bingo Parlay St Minver Buckingham Bingo Virtue Fusion Bonanza Network iVillage Bingo Parlay St Minver Beach Bingo Virtue Fusion Bonanza Network Littlewoods Bingo Parlay St Minver Coronet Bingo Virtue Fusion Bonanza Network Park Bingo.co.uk Parlay St Minver Premier Bingo Virtue Fusion Bonanza Network Speed Dater Bingo Parlay St Minver Leo Leisure Virtue Fusion Bonanza Network Virgin Bingo Parlay St Minver Yahoo Bingo Parlay St Minver KEY COMPANIES IN ONLINE BINGO www.winnersbingo.co.uk Parlay St Minver virtuefusion.com Virtue Fusion Rehab Bingo Parlay Stand alone Bingo Networks Bingo Networks Alderney 123Bingo UK Parlay Stand-alone Parlay Group.com Parlay Entertainment Astro Bingo.co.uk Parlay Stand-alone stminver.com St Minver Bingo Palace.co.uk Parlay Stand-alone thegamingnetwork.com The Gaming Network Thepalaces.com Parlay Stand-alone playtech.com Playtech Bingomania.co.uk Parlay Stand-alone chartwellgames.com Chartwell Technology Inc bingotek.com Bingotek This guide is not a definitive list of bingo sites but aims to show key sites and indicate Gamesyscorporate.com Gamesys the software on which they operate. Information is correct to the best of our aquagaming.com Aqua Gaming knowledge but please notify us of any omissions or errors.

15 BL_Apr_p14-18_v01 2/4/07 11:07 am Page 4

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...... BL_Apr_p14-18_v01 2/4/07 11:07 am Page 5 online Why jackpots have rocketed

ackpot fever! It’s the only way to Tyler Schwartz, of Parlay Entertainment, explains describe last year’s astounding growth Jof online bingo prizes. In 2006 alone, why online bingo is getting bigger and bigger the size and frequency of big bingo jackpots nearly doubled industry-wide. These days, it’s not uncommon to see wins can change lives. In November 2006, progressive jackpots regularly paying Virgin Bingo (part of the St. Minver network) out £30,000 to £60,000, with some awarded more than £91,000 to a 63-year-old prizes topping £100,000 – unheard of Stockport woman. Her stake was only £3. just a few years ago. ‘I hardly slept last night, I’m so excited!’ she It begs the questions: Do the wrote on VirginBingo.com ‘I’m going to buy a skyrocketing prizes provide a true new car, I’ve been able to help my family out at reflection of industry growth? Can it all be Christmas and I can now help my daughter with attributed to massive increases in player her wedding plans for next year. I still can’t liquidity? Are operators loosening their believe it!’ purse strings in an effort to create buzz in St. Minver’s progressive jackpot (aptly named an increasingly crowded marketplace? The Giant) was modelled to pay out about once Industry experts report that in most a month. ‘We take a small portion of every cases the increase in jumbo jackpots is ticket sold across all of our UK sites and put it part of the market’s natural progression, towards the jackpot,’ says Leigh Nissim. especially in the UK where there’s been a ‘November’s big prize had been building for nine massive upswing in player liquidity over weeks, but within two weeks we had another the past year. ‘Obviously, the more one go for £32,000.’ people playing, the more cards sold, thus the bigger the jackpots,’ says Phil Fraser, Guaranteed games founder of WhichBingo.com, a leading While progressive jackpots such as portal for online bingo. The Giant are incredibly popular, Yet Fraser doesn’t deny that plenty of what really gets players excited are massive prizes are loss leaders funded one-off jackpot games that through the marketing budgets of sites that guarantee when a big prize will be are under constant pressure to create a buzz won. These guaranteed games, for themselves. which often promise prizes from ‘A key to any online gambling business is to £5,000 to £15,000 and up, are get the attention of players by running jackpots usually loss leaders for operators. and promotions that are shocking or might Paul Leggett, Director of seem outrageous,’ says Stuart Gordon, Professional Services for bingo president of BingoMania.com ‘You need to software developer Parlay draw attention and big jackpots are Entertainment, explains: ‘Operators sometimes a strategic marketing expense to will sometimes take a loss on one get people talking.’ big game, in order to attract people to the site. But that is often balanced What surveys say by holding a bit more of the rake But do huge prizes really reel in the players? Phil than they normally would in the Fraser thinks so. Results from an on-going Nissim. ‘But it’s more important to them where games surrounding the big game. It tends to player survey at his site indicate that the top two they deposit their funds and whether they have balance out in the end.’ things players look for when considering new a good customer experience. That is over and bingo sites are sign-up bonuses and prizes. above headline prizes.’ The year ahead It also pays to build and maintain trust, says Stuart Gordon agrees that jackpots are key, If bingo prizes soared in 2006, what can we Leigh Nissim, managing director of St. Minver but adds they’re just one part of a site’s overall expect for 2007? For St. Minver, it’s full speed (UK), a leading operator of branded bingo sites value proposition. ‘We’re not just trying to reel in ahead. Nissim reports that the company plans such as VirginBingo.com people by only pushing the biggest jackpots. to pool the liquidity of its UK, Spanish, Swedish ‘You can offer headline jackpots with We’re trying to show them we’re different from and Norwegian bingo networks to create a unrealistic odds of winning but if they are never the rest. We have a great community that’s not mega euro jackpot, available in all streams. The won players are apt to go to a site where they just about bingo and chat, but also about social jackpot is anticipated to pay out a quarter of a have a better chance at winning a smaller prize. networking. We’re trying to differentiate million euros (roughly $325,000 USD) each Besides, big jackpots might get players through ourselves from other operators and really month and will be run across all St. Minver sites. the door, but trust and customer service are provide a unique experience.’ Parlay’s Leggett also has a bullish outlook. what keep them playing at your site.’ Nonetheless, he says BingoMania.com ‘It’s going to be even bigger than last year,’ he St. Minver commissioned its own awarded more than 90 million dollars (USD) in says. ‘There is still a lot of opportunity. Every research in 2006 and asked 2,700 players to winnings in 2006, which was a 25 per cent day there are more online bingo players, and rank in order of importance their reasons increase over 2005. I don’t think that trend is going to stop. Even for preferring a site. Jackpots were the US continues to grow regardless of ranked fourth, after ease of deposit and Life-changing prizes obstacles like the new legislation. And as the withdrawal, trust and customer service. Perhaps the most rewarding aspect of working markets grow, large jackpots and other prizes ‘Yes, people do want to win big prizes,’ says in online gaming is the chance to see how big will grow with it.’

17 BL_Apr_p14-18_v01 2/4/07 11:07 am Page 6 online

Online Bingo Site TOP TEN – of the Year awards online sites as voted for by players ecca Bingo has won the 2006 throughout the voting period. Mecca Bingo online Bingo Site of the When all the votes were counted the Virtue Fusion MYear award. winner was Mecca Bingo, operating on Gala Bingo WhichBingo.com, the internet’s largest Virtue Fusion software. The runner-up Bingonanza In-house bingo directory, has been running it’s was Gala Bingo, operating on its Thinkbingo Parlay Site of the Year award since in-house software. Voting was Globalcom 2003. For the 2006 awards, in not dominated by Bingoliner recognition of the recent land-based brands, with the Bingos Leapfrog explosion in UK online bingo, it remainder of the top ten Parlay ran its first UK-only Site of the being drawn from Bingomania Year award, launched to exclusively online bingo Kiwibingo Parlay recognise excellence and operators. Freebingo Playtech decided by players, who voted on The award will be offered In-house sites during December 2006. again this year, with voting taking Sunbingo The award is the first of its kind in UK place throughout December 2007. Tombola online bingo and received an enormous For more information, visit amount of votes, with results tight www.which bingo.co.uk Better Bingo from Crown Bingo Network n order to more accurately reflect its overall business, the Crown Bingo Network has renamed itself the Better Bingo Network, as Ipart of a re-branding exercise. The newly named Better Bingo Network will consist of the three current sites – Simply Bingo, Bingo Loopy and Crown Bingo – and several more in the coming months. Managing director Dan Smyth said: ‘With our network expanding so quickly and so many more sites coming on board we felt that the Crown Bingo brand did not best explain what we are doing. ‘We believe our network can offer partners a better deal than any competitor, both in terms of the online bingo experience but also in terms of what we can deliver to our partners. Our record of customer retention and maximising the returns on activity demonstrates why we genuinely feel we are a better bingo network.’ The change in network name also comes at a time when the company claims to be able to offer partners access to the world of online bingo in record time. New partner sites joining the Better Bingo Network will have access to a wealth of marketing support and resources. Smyth said: ‘We’ve been doing this a long time now and have a wealth of expertise when it comes to launching and marketing websites. We work closely with our partners to ensure they reach their potential and are on-hand every step of the way.’ Details of the Better Bingo Network can be found at www.bbnetwork.co.uk

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