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Appendix A Study area for SHDC

*# Town Centre Study Zones 1 2 3 4 5 6 7 8 South Hams District

5 2 !( (! !(11 *# 2. Totnes

13 !( 6 12 1 !( !( (! *# 1. Ivybridge

!(18 14 9 !( 4 !( 8 *# 10 !(!( !(

3. Dartmouth

!(17

(! 3 !( 7 4. Kingsbridge !( *# !( 15 !(

!(

!(16

!( ¯

0 3 6 Client 1:150,000 @ A3 South Hams Retail Study Kilometers South Hams Study Zones 18/11/16 Service Layer Credits: Contains Ordnance Survey data (c) Crown copyright and database right 2016.(c) OpenStreetMap contributors. Supermarket Locations (c) GeoLytix copyright and database right 2016. Drawn: CM

Checked FR Figure 1 Rev A

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Appendix B Study area for WDBC

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*# Town Centre (! Zone 1 2 !( 3 4 5 6 7 8 9 !( 10 West Devon Borough

!( 11

!(6*# 7 !( 1. !( 5 Okehampton

4 10!( !( *# 2. Tavistock 1 (!!( 2 3

!( 8 !(9

*# 2. Totnes ¯

0 3 6 1:200,000 @ A3 Kilometers West Devon Retail Study 11/11/2016 Service Layer Credits: Contains Ordnance Survey data (c) Crown copyright and database right 2016.(c) Crown copyright and database rights 2016. Ordnance Survey 0100031673. Drawn: CM West Devon Study Zones Checked FR Figure 1 Rev A Retail and Leisure Study Final report

Appendix C Summary of adopted development plan

C.1 South Hams Development Plan

C.1.1 The adopted retail and town centre policies for SHDC are set out in the Core Strategy, adopted in 2006. The Development Policies Document (DPD) adopted July 2010, supports the Core Strategy through more detailed policy guidance. The Site Allocations DPDs (SA), adopted in 2011 identify development sites in SHDC town centres and other retail allocations.

Core Strategy

C.1.2 The Core Strategy sets out the Councils ‘Strategic Approach’ to development. It states that new development should be focused in the district’s existing larger centres and the new community at Sherford as the most sustainable locations. The Sherford new community is located on the boundary of Plymouth and SHDC. The Core Strategy identifies that the development will deliver 4,000 new homes of which 450 new homes will be located in SHDC with the majority of new homes located in Plymouth. Sherford will contain a full range of community services, including retail and leisure uses, to meet the needs of new residents as well as a limited catchment area beyond the site.

C.1.3 The Core Strategy also recognises that the development needs of rural communities must also be met in order to meet sustainability objectives. The strategic objectives of the Core Strategy vision of relevance to this study include the following:

S07 – Regenerate the district’s towns, villages and their hinterlands, using previously developed land and existing buildings where appropriate;

SO8 – Provide for business growth and development, supporting indigenous growth, growth sectors, and providing year round, sustainable, well-paid employment;

S09 – Secure high quality, locally distinctive sustainable economic development, including tourism; and

SO16 – Support the role of market towns, especially town centres, and other local centres.

C.1.4 Policy CS1 identifies the settlement hierarchy as set out in Figure 11:1 below. The policy requires retail, leisure and entertainment development to be focused in the ‘area centres’ as well as Modbury and Salcombe.

Figure 11:1 SHDC settlement hierarchy

Position in hierarchy Settlements

Dartmouth, Ivybridge, Kingsbridge, Totnes and Sherford new Area centres community

Chillington, Stokenham, Modbury, Salcombe, Woolwell, Local centres Yealmpton

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Development Policies Development Plan Document (DPD)

11.1.1 The adopted development management policies for SHDC are set out in the DPD which supports the Core Strategy spatial strategy and strategic policies in the district up until 2016. Each policy sets out what is required of development proposals in SHDC, and includes policies relevant to specific spatial locations. The policies relevant to this report are summarised below:

Policy DP12 sets out guidance for the development of new tourism and leisure facilities. The policy requires facilities to be located in sustainable, accessible locations that do not undermine the vitality or viability of nearby settlements.

Policy DP15 states that in the Countryside, retail development will be strictly controlled and small farm shops will only be permitted where at least 75% of the goods sold are produced on the farm.

Site Allocations Development Plan Documents (SA)

11.1.2 The SA’s allocate sites for development in the district’s four local centres; Ivybridge, Totnes, Kingsbridge and Dartmouth. Relevant site allocations and their current status are summarised below.

Ivybridge Site Allocations DPD

11.1.3 Proposal I1 (East of Ivybridge) – identified for mixed use development on the edge of Ivybridge, including a local neighbourhood centre providing small scale daily shopping and community needs.

11.1.4 Proposal I2 (Ivybridge Central Area) – identified for mixed use regeneration. The site encompasses an area on both sides of the River Erme and includes part of Fore Street, Glanville’s Mill shopping centre, a supermarket, South Dartmoor Leisure Centre and Leonards Road Car Park.

Totnes Site Allocations DPD

11.1.5 Proposal T3 (Totnes Central Area) – identified for mixed use development, including, at the Market Square and Civic Hall, a new civic area to incorporate the town’s markets, as well as retail, commercial and office uses.

Dartmouth Site Allocations DPD

11.1.6 Proposal D1 (Townstal west of Dartmouth) – identified for mixed use development to the west of Dartmouth to incorporate a new community hub, establish a new gateway to the town, including a new local centre providing retail, health and community facilities

Kingsbridge Site Allocations DPD

11.1.7 Proposal K2 (The Quayside) – identified for mixed use regeneration to incorporate commercial, residential and community uses.

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C.2 West Devon adopted Development Plan

11.1.8 The adopted retail and town centre policies for WDBC are set in the Core Strategy, adopted in 2011 and 2005 Local Plan Review (Local Plan) (adopted March 2005), with Core Strategy Amendments (CSA) (April 2011).

Core Strategy

11.1.9 Chapter 6 of the Core Strategy sets out the need for vibrant town and village centres and defines the borough-wide retail hierarchy as summarised in the table below.

Figure 11:2 WDBC Hams settlement hierarchy

Position in hierarchy Centre

Town centres Okehampton and Tavistock

Local centres Hatherleigh, North Tawton, Bere Alston and Lifton

C.2.1 Strategic Policy 5 (Spatial Strategy) directs new development to the main towns of Okehampton and Tavistock. Limited development in the local centres and villages may be permitted where it is demonstrated that it will contribute to wider sustainability benefits for the area.

C.2.2 Chapter 6 ‘Social Inclusion and Access to Services’ provides an overview of the Councils retail evidence base contained within the borough-wide Retail Study prepared by consultants Roger Tym and Partners (RTP) in 2005.

C.2.3 The 2005 Retail Study found that there was significant leakage of convenience and comparison expenditure to centres outside of WDBC; only 58% of convenience expenditure was retained in the borough and 22% of comparison trade was retained by Okehampton and Tavistock together. Large supermarkets at Roborough, Launceston and Exeter drew a significant amount of convenience trade from the borough. The recommendations focused on improving the town centre’s existing shopping offer and environment.

C.2.4 Paragraph 6.8 provides an overview of the Councils retail strategy which aims to direct new retail development to Okehampton and Tavistock. However, the Council recognise that the historic street layout of Tavistock acts as a significant constraint on development and there are limited opportunities for new retail development in the town.

C.2.5 Paragraph 12 sets out the Councils policy position on out of centre development. It states that proposals for out-of-centre retail development will be assessed against relevant national planning policy guidance which is now contained in the NPPF and the NPPG.

C.2.6 Strategic Policy 12 (Retailing) encourages retail development where it reinforces the role of the town centre and enhances the attractiveness, viability and safety of the town. It states that proposals for out-of-centre retailing will only be supported where the sequential approach justifies the proposal and there is no unacceptable impact on the town centre.

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C.2.7 Strategic Policy 13 (Community Services and Facilities) states that proposals to increase and enhance open space, recreation, leisure, cultural, health and education facilities will be supported where they will contribute to the wellbeing of a community and improve accessibility to services. It requires new facilities or open space provision to be as well related as possible to the settlement, and for existing services and community facilities to be retained where there is a continuing need.

C.2.8 Strategic Policy 22 (Okehampton) informs the strategic allocation at ‘Land to the east of Okehampton’ for a mixed use urban extension, including approximately 900 dwellings and 10ha of employment land. It states that development should include the provision of neighbourhood retailing and other facilities to meet the needs of the new community, subject to the nature and scale of development.

C.2.9 Strategic Policy 23 (Tavistock) informs the strategic allocation at ‘Land to the south and west of Tavistock’. The site is allocated for a mixed use urban extension including approximately 750 dwellings and 13ha of employment land. Policy 23 further states that development of this allocated site should include the provision of neighbourhood retailing and other facilities to meet the needs of the new community, subject to the nature and scale of development.

C.2.10 Strategic Policy 24 (Sustainable Rural Communities) permits small scale development within local centres’ and villages’ settlement limits where there is an identified need and where they protect and enhance existing community facilities and provide new local services.

‘Saved’ West Devon Local Plan Review (March 2005) with Core Strategy Amendments (April 2011)

C.2.11 The amended Local Plan policies set out a number of detailed development management policies which seek to guide the development of retail and other town centre uses across the borough. The relevant policies are summarised briefly below:

C.2.12 Policy R1 states that the change of use of ground floor shops (Class A1) to alternative uses will not be permitted within the core shopping frontages of Okehampton and Tavistock town centres.

C.2.13 Policy R2 supports the development of retail and other town centre uses including the extension of existing facilities in principle in the boroughs town centres.

C.2.14 Policy R4 supports the retail sale of goods from factories where the retail element of the business is genuinely ancillary to the main manufacturing use and the retail offer is restricted to goods made on the premises.

C.2.15 Policy R5 supports the development of small scale shops in settlement boundaries but outside of town centres in principle where it will not have an adverse impact on the vitality and viability of centres. The policy also requires applicants to demonstrate need however this part of the policy is no longer considered to carry weight since it is based upon extant national planning policy guidance.

C.2.16 Policy R6 states that the change of use of shops, post offices and public houses will not be permitted except where it can be demonstrated that there is no reasonable prospect of the business continuing.

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C.2.17 Policy TLS4 states that a sequential approach will be applied to site selection for new indoor sports, recreation and leisure facilities in Okehampton and Tavistock.

C.2.18 Policy TLS5 supports the development of outdoor sports and recreation facilities likely to attract significant numbers of spectators in principle on the edge of Okehampton or Tavistock. Small scale facilities to meet local need will be permitted in or adjacent to villages.

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Appendix D Summary of existing retail evidence

D.1 West Devon Town Centre and Retail Study

D.1.1 The previous borough-wide retail evidence base for WDBC, contained within the Town centre & Retail Study (TCRS), was published in 2012 and prepared by Strategic Perspectives. The TCRS assessed shopping patterns across the borough and updated forecasts of capacity for new retail floorspace over the period 2016 to 2034. The assessment of shopping patterns is based on a household telephone survey of shopping patterns undertaken in 2011 in support of the Study.

D.1.2 In terms of convenience shopping patterns, the TCRS finds that the borough retains 69% of all main ‘bulk’ food shopping trips and the three main foodstores in Okehampton have a combined market share of 57.4%. The boroughs retention rate for ‘top up’ shopping trips is significantly higher at 94.6%. The borough’s local centres and villages have a combined top up convenience market share of 44.5% demonstrating the important role of these facilities in providing for top-up shopping trips.

D.1.3 In terms of comparison shopping patterns, Tavistock has a 14.8% borough-wide market share and a 43.0% in the Tavistock Core Catchment Area (CCA). Out of centre retail destinations in Tavistock have a combined market share of 3.4% within the CCA. The main leakage of comparison expenditure is to Plymouth (39.6%) and Exeter (6.2%). Okehampton has a 5.3% borough-wide market share and a 23.8% market share in the Okehampton CCA. The main source of leakage of comparison expenditure is to Exeter (50.5%) and Plymouth (3.1%).

D.1.4 In terms of retail capacity projections, the study finds that there is limited capacity for new convenience floorspace in Tavistock and Okehampton based on current market shares and most of the needs emerges in the later part of the study period from 2026 onwards. The cumulative capacity forecasts in 2026 and 2034 are summarised below:

Tavistock: 1,100 sqm net up to 2026; and, 1,630 sqm net up to 2031

Okehampton: 790 sqm net up to 2026; and, 1,160 sqm net up to 2031

D.1.5 The retail capacity projections for the comparison sector are based on the assumption that new floorspace in Tavistock and Okehampton will trade at £5,000 per sqm net. The cumulative capacity forecasts in 2026 and 20231 are summarised below:

Tavistock: 3,080 sqm net up to 2026; and, 4,750 sqm net up to 2031

Okehampton: 1,510 sqm net up to 2026; and, 2,130 sqm net up to 2031

D.1.6 In terms of accommodating growth, the TCRS recommends that convenience needs in Okehampton and Tavistock should be met through extensions to existing stores or the provision of new small format food stores as part of mixed use development. The TCRS recognises that there are limited available sites to accommodate long-term comparison needs in Tavistock and advises the Council to engage with land owners to identify sites for redevelopment within or on the edge of the town centre. In

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Okehampton, the ‘School Way site’ located behind Fore Street and adjacent to Lidl is considered to provide an opportunity to accommodate comparison and convenience floorspace needs in the town centre.

D.2 Ivybridge town centre retail and leisure study 2013

D.2.1 The IRLS, prepared by PBA was published in 2013. The purpose of the study was to support the existing evidence base and inform the preparation of the SHDC Local Plan and Ivybridge Neighbourhood Plan. The study provided a comprehensive assessment of the functional role of Ivybridge in terms of the retail and leisure facilities.

D.2.2 The study assessed shopping patterns within the Ivybridge catchment and updated forecasts of capacity for new retail floorspace over the period 2013 to 2031. The assessment of shopping patterns is based on a household telephone survey of shopping patterns undertaken in 2013 in support of the study.

D.2.3 In terms of convenience shopping patterns, the Ivybridge report finds that, of the total convenience spend in the Ivybridge catchment area (£62.9 million), approximately 54.9% (£34.5 million) is retained in the catchment area. Furthermore, whilst 85.2% of the resident spend in Ivybridge is retained in the catchment area, just 24% of this spend is retained in Ivybridge Town Centre. Approximately 60% is leaked to the Tesco Extra at Lee Mill. Ivybridge town centre received an estimated £7.6 million of convenience spend in total, of which £4.9 million goes to the Co-op store at Glanville’s Mill.

D.2.4 In terms of comparison shopping patterns, the Ivybridge report finds that the total amount of comparison goods spending by Ivybridge catchment residents in 2013 is £95.6 (excluding special forms of trading). Approximately 9.5% of this (£9.1 million) is spent in Ivybridge town centre. Overall, the Ivybridge catchment retains 16.5% or £15.9 million of the catchment resident expenditure. Around 24.7% (£23.7 million) of Ivybridge catchment resident expenditure is leaked to the tertiary and quaternary catchment zones. Of the remainder, approximately 59% (£61.4 million) of spent is leaked to Plymouth.

D.2.5 The assessment of quantitative need in Ivybridge is based upon a static aggregate retention level of 54.9% for convenience goods and 16.5% for comparison goods from the study catchment. For convenience goods, the figures show there to be a total need of 512 sqm of convenience floorspace between 2013 – 2031, including 121 sqm between 2016 and 2021. For comparison goods, the figures show there to be a total need of 1,765 sqm of comparison floorspace between 2013 – 2031, including 347 sqm between 2016 and 2021.

D.2.6 In terms of qualitative convenience and comparison needs, the Ivybridge report finds that there is likely to be a limited quantitative requirement for additional convenience and comparison floorspace in Ivybridge Town Centre to 2031. Shopping patterns show a majority a significant amount of expenditure is leaked to Plymouth and multi-channel retailing. The strength of larger retailers and multi-channel retailing mean that clawback of this leaked expenditure will be difficult to achieve. However, the report considers that there could be a qualitative requirement to widen the range of choice of stores in the town centre especially in respect of main food shopping facilities.

D.2.7 In terms of potential development opportunities, the report acknowledges that the future of the Ivybridge Leisure Centre needs serious consideration. The option to rebuild the leisure facilities with a range of other potential uses such as small scale retail, health

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and residential is the most desirable if commercially feasible. The report also considers the redevelopment of Stowford Mill and the Prince’s Foundation proposals. Overall, the report considers that there is limited appetite to support town centre redevelopment. With a changing retail environmental, new floorspace and big regeneration projects are not necessarily considered the way forward.

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Appendix E SHDC and WDBC local centres

E.1 SHDC local centres

Salcombe

Figure 11:3 Salcombe local centre

Source: PBA (2016) E.1.1 Salcombe is a small seaside town located in the South of SHDC towards the foot of the Kingsbridge Estuary. Salcombe’s retail offer is focussed mainly around Fore Street. The centre has a high proportion of clothing retailers, the majority of which cater towards higher income groups which reflects the identity of the centre as an exclusive seaside attraction.

E.1.2 In terms of national multiples, the centre is well represented in terms of clothing retailers with higher end stores such as Joules, Whitestuff and Jack Wills. Notably there was found to be a lack of nationally recognised convenience retailers which would be expected in a centre the size of Salcombe. The convenience offer is comprised of independent retailers such as a traditional butcher, greengrocers and delicatessens.

E.1.3 The attractive seaside setting and the focus on water activities is clearly the key draw to the centre, and the retail offer strongly reflects this by having a clear focus towards the tourist industry. It has a highly attractive seaside setting and well maintained urban realm.

E.1.4 The centre’s main weaknesses include congestion and limited availability of parking. The centre is accessed via Fore Street, a one-way road which often appears congested particularly during peak season.

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Modbury

Figure 11:4 Modbury local centre

Source: PBA (2016) E.1.5 Modbury is a smaller centre situated on the A379 road that links the larger centres of Plymouth and Kingsbridge. The centre has a village feel and the main shopping streets comprise a mix of residential units and retail units. The offer predominantly caters towards local requirements and mainly consists of retail service units such as pubs, restaurants and takeaways as well as some convenience units.

E.1.6 There appears to be an adequate level representation of convenience retailers in the centre. Modbury contains a number of independent convenience retailers, along with a medium sized Co-op which appears particularly vibrant and acts as the centre’s main anchor.

E.1.7 Many of the buildings in Modbury are of a high quality aesthetic which includes the historic Exeter Inn, a 14 th century building with wooden frames, which is particularly pleasant. The village also benefits from tourist trade driven by the villages attractive aesthetic and its strategic location on the A379 linking Plymouth and other coastal towns such as Salcombe.

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Yealmpton

Figure 11:5 Yealmpton local centre

Source: PBA (2016) E.1.8 Yealmpton is a small local centre comprising approximately 10 retail units. It is located along the A379 which connects Plymouth to Kingsbridge and as such, it is likely to benefit from some passing trade from vehicles travelling through the centre. The limited retail offer in the centre however means that it is unlikely to draw a significant amount of trade from further afield. The centre predominantly caters to needs of local residents in the immediate catchment area and the centre does not appear to benefit from tourist trade, unlike Modbury. Accordingly, the local retail offer is mainly comprised of retail service units, including a couple of pubs in the area, and a number of small, independent news and convenience stores. Local residents are likely to travel to larger centres such as Plymouth and Kingsbridge to undertake main ‘bulk’ food shopping trips.

Woolwell

Figure 11:6 Woolwell local centre

Source: PBA (2016) E.1.9 Woolwell is a small local centre comprising six retail units in a purpose built development with easily accessible parking. The retail offer is comprised of a small convenience store, a hairdresser and four takeaways which cater to the needs of local residents. The centre is conveniently located next to a Primary School,

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community centre and care home which provides residents with opportunities to undertake linked trips.

E.1.10 The centre is very close to two large out of centre supermarkets, Tesco Extra Woolwell Crescent and Lidl Towerfield Drive, which are both located within the Plymouth local authority boundary.

Chillington and Stokeham

Figure 11:7 Chillington (left) and Stokeham (right) local centres

Source: PBA (2016) E.1.11 Chillington and Stokenham are two small village settlements located next to each other along the A379 in the east of SHDC. The centre contains a very limited number of local shops and services which reflects the sparsely populated nature of the local catchment area.

E.1.12 The local retail reflects the village character of the settlements and comprises two pubs, a small post office/convenience store, angling centre and Chillington medical centre. The settlements also contain a number of B&B’s providing accommodation for tourists. The public realm is of a high standard with many attractive properties that contribute to the village character. The A379 is a popular tourist route and both villages contain a number of B&B’s providing accommodation for tourists although there are limited visitor facilities. The A379 is also a main route for local bus services between Dartmouth and Kingsbridge.

E.1.13 During the site visit, we observed a number of new residential dwellings under construction although it is clear that the majority of resident’s local shopping needs cannot be met locally. The centre would clearly benefit from investment to include the range and number of local retail facilities.

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E.2 WDBC local centres

Hatherleigh

Figure 11:8 Hatherleigh local centre

Source: PBA (2016) E.2.1 Hatherleigh is a small local centre located approximately 7 miles north of Okehampton. The centre comprises a small selection of retail, leisure and service units mixed between residential units along Market Street and Bridge Street. A medium Co-op store, with off street parking to the near, is likely to serve the majority of convenience needs for local residents, but unlikely to draw many consumers from further afield.

E.2.2 Hatherleigh has a pleasant village environment, set in an attractive rural location. Retail units largely cater to the local market, however there are a number of B&B’s and public houses which may draw in visitors from further afield, particularly during the summer months. Hatherleigh also has a good provision of local services and facilities, including the Hatherleigh Medical Centre, Community Primary School, Methodist Church, Community Centre and Children’s Centre.

North Tawton

Figure 11:9 North Tawton local centre

Source: PBA (2016)

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E.2.3 North Tawton is a small local centre located north east of Okehampton. The centre of North Tawton is focussed around the historic Town Hall and clock tower which also acts as a bus stop. The centre has a high quality public realm with well-maintained buildings set in an attractive street setting.

E.2.4 The centre largely comprises small independent shops and services dispersed between residential units. The retail and service offer is predominantly catered towards local needs, including a pharmacy, veterinary surgery, hair dressers and dentist. The convenience offer in North Tawton comprises a small Spar store. This is considered fairly limited given the size of North Tawton. Residents are therefore likely to travel further afield to meet the majority of their convenience needs.

Bere Alston

Figure 11:10 Bere Alston local centre

Source: PBA (2016) E.2.5 Bere Alston has a more localised character compared to other local centres in SHDC, distinguished by comparatively smaller units and narrow streets. The centre’s retail and service units are predominantly focused along on Fore Street.

E.2.6 Bere Alston has a good convenience offer for a centre of its size, comprising a Co-op supermarket and Premier store. This is complemented by a butchers, bakery and food bank. It also has a good provision of local services for a centre of its size, including a post office, chemist, salon and estate agent.

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Lifton

Figure 11:11 Lifton local centre

Source: PBA (2016) E.2.7 Lifton is a local centre located approximately one mile east of the A30 trunk road. The centre is largely focused along Fore Street / New Road. Retail units are very limited, and the centre has the lowest provision of local services of the SHDC local centres. Residents are therefore likely to travel to other centres to meet their needs. Of particular note is the lack of convenience stores in Lifton. The Lifton Post Office may provide some convenience goods however is inadequate for a centre the size of Lifton. The closest convenience stores are located approximately 4 miles away in Launceston.

E.2.8 Lifton has a number of hotels and B&B’s , as well as a public house. Its location within close proximity to the A30 is likely to attract customers to these facilities from passing tourists and visitors. Other services include a post office, specialist shooting shop, sports shop and church. A new community centre was under construction on Fore Street at the time of PBA’s site visits.

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Appendix F Competing centres

F.1 Competing centres

F.1.1 The consideration of competing centres presented here is relevant to both SHDC and WDBC since town centres in both authorities are expected to compete with the same higher order centres in the region. The geography of the region means that some residents in SHDC and WDBC will be closer to competing centres in neighbouring authorities such as Plymouth to the west and Exeter to the east.

F.1.2 This section will provide an overview of the retail and leisure offer in the surrounding network of centres and consider the extent to which they are likely to compete for expenditure with SHDC and WDBC.

Table 11:1 VENUESCORE of SHDC, WDBC and competing town centres

VENUESCORE Town centre Market position Location grade

Totnes (SHDC) Middle District 32

Kingsbridge (SHDC) Middle District 31

Dartmouth (SHDC) Minor District Local 13

Ivybridge (SHDC) Middle Local 10

Tavistock (WDBC) Middle District 30

Okehampton (WDBC) Middle Minor District 23

Exeter Upper Middle Major Regional 336

Plymouth Middle Major Regional 289

Torquay Middle Regional 145

Newton Abbot Middle Sub-Regional 95

Source: VENUSCORE (2016) Javelin Group 11.1.10 Table 11:1 sets out the VENUESCORE ranking for the main centres that exert influence over SHDC and WDBC Authority areas. The VENUESCORE is provided by Javelin Group and is calculated for each centre using a scoring system that takes account of the presence of multiple retailers, anchor stores and fashion operators which in then weighted to reflect the relevant centre’s overall impact on shopping patterns.

11.1.11 ‘The score attached to each operated is weight to reflect their overall impact on shopping patterns. For example, anchor stores such as John Lewis, Marks and

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Spencer’s and Selfridges receive a higher score than other unit stores. The resulting aggregate score for each venue is called a VENUESCORE’.

11.1.12 Operators are differentiated into different classes: at the top of the hierarchy sit Premier Department Stores (e.g. Harrods, Selfridges in London), down to the bottom tier of Other Multiple Retailers (e.g. 99p Stores, Carphone Warehouse and Clarks). The classifications include both comparison and convenience retailers. The higher the VENUSCORE the better the retail offer is considered to be.

11.1.13 It is important to note that the geographical area used to define the town or city centre is unlikely to coincide with the adopted primary shopping areas. In the case of Ivybridge for example, it is unlikely that the edge-of-centre at the Lee Mill Industrial Estate, offer including Tesco Extra will be included within the score attributed. This is constant across all the centres and as such, as a comparison still, it is still considered useful.

F.2 Exeter

F.2.1 Exeter city centre is located approximately 43km north east of Totnes in SHDC and 40km east of Okehampton in WDBC.

F.2.2 Exeter is the primary comparison shopping destination in the south west region with the highest VENUSCORE (336). The city centre offers a wide range of modern retail and leisure facilities set within a high quality environment with a historic core.

F.2.3 The comparisons goods offer is extensive with strong representation from mid-market national multiples and some premium retailers. The fashion offer in Exeter city centre is classified as ‘fashion moderate’ by VENUSCORE. The majority of retailers are located in one of the city centre’s three indoor shopping centres (Princesshay shopping quarter, The Guildhall and Harlequins) or the surrounding network of pedestrianised shopping streets which create an attractive shopping environment. Key anchor retailers include: John Lewis, House of Fraser, Marks and Spencer and Debenhams. The Princesshay shopping quarter contains a number of premium national retail brands (Crew, REISS, Hollister, Molton Brown, Jack Wills and Ted Baker) alongside a number of national branded restaurant operators (Carluccio’s, Giraffe, Nando’s, Wagamama, Café Rouge).

F.2.4 Exeter has a vibrant evening economy including a variety of restaurants, bars and nightclubs which is partly driven by Exeter’s large student population. The city has three cinemas (Odeon, Vue and Picturehouse) and a range of visitor attractions which generate tourism trade including, Exeter Cathedral, Exeter Castle and the Royal Albert Memorial Museum & Art Gallery. Exeter Quayside is located a short distance from the centre and provides a range of bars, restaurants and independent shops in an attractive waterside location. The presence of key anchor stores and complimentary leisure facilities draw visitors to Exeter from a wide catchment area.

F.2.5 Exeter has ample city centre car parking provision, a park and ride service and is accessible by rail, which is likely to enhance its popularity as a shopping destination.

F.2.6 Exeter is anticipated to benefit from a significant amount of investment in retail and leisure facilities in the near future. The Crown Estate’s proposals for the Princesshay Leisure extension were approved by the Council in outline in January 2016 and represent a £75m investment into the city centre. The scheme is expected to provide

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a new cinema, retail units and restaurants set within a high quality landscaped ‘amphitheatre’ as well as a new state of the art leisure centre at St Sidwells. The development has the ability to significantly increase the attractiveness of Exeter city centre and consolidate its position as the region’s primary shopping and leisure destination.

F.3 Plymouth

F.3.1 Plymouth city centre is located approximately 20km west of Ivybridge in SHDC and 24km south of Tavistock in WDBC.

F.3.2 Plymouth city centre has the second highest VENUSCORE in the region and provides an extensive range of comparison retailers concentrated in and around the redeveloped Drake Circus shopping centre which reopened in 2006. The shopping centre provides approximately 39,500 sqm retail floorspace within 66 units and further comparison units are located immediately west of Drake Circus, along the pedestrianised streets of New George Street, Cornwall Street, Armada Way and Market Street. Key anchor stores in Plymouth include House of Fraser, Marks & Spencer (M&S), Debenhams and Next. Armada Way hosts a variety of street markets, including clothing and food markets.

F.3.3 Plymouth contains a good variety of mid-market clothing stores and the fashion offer is classified as ‘Fashion Moderate’ by VENSCORE. National multiple fashion retailers present in the centre include; TK Maxx, Primark, H&M, New Look, Billabong, Super dry, Fat Face and River Island in addition to the key anchor department stores listed above. House of Fraser stocks a range of premium fashion brands such as Karen Millen.

F.3.4 Plymouth city centre also has a strong evening economy and a good range of leisure facilities. The city’s evening economy comprises a wide variety of restaurants, bars and nightclubs, again, driven by the city’s student population. The centre also contains numerous art galleries, theatres and two small city centre cinemas. The quantity and variety of evening uses in the city centre is likely to attract spending from a wide catchment area.

F.3.5 Like Exeter, Plymouth is also anticipated to benefit from further investment in the city’s leisure offer. Approved proposals for the Drake Circus leisure extension are currently being progressed and the development will deliver a new 12 screen cinema and 13 restaurant units along with 420 additional city centre car parking spaces. The scheme represents a £40m investment into the city.

F.3.6 Plymouth also contains a significant out of centre retail offer with strong representation from the traditional bulky goods retail categories (DIY, hardware, furniture, electronics and appliances). The main out of centre retail offer is located at Marsh Mills Retail Park which includes retailers Homebase, DFS, Curry’s, PC World, Furniture Village, Wickes, Next Home, Costa Coffee and Halfords. There are also a number of free-standing retail warehouse units located off Tavistock Road (A386) comprising of retailers M&S Foodhall and B&Q.

F.3.7 Plymouth city centre and the surrounding retail parks are easily accessible from by car from most of SHDC and WDBC making it a popular retail destination for residents.

Retail and Leisure Study Final report

F.4 Torquay

F.4.1 Torquay is situated within Torbay district and is located approximately 14km east of Totnes in SHDC and 60km south east of Okehampton in WDBC.

F.4.2 Torquay town centre’s retail offer is focused in Union Square Shopping Centre and Union Street and Fleet Walk. The comparison shopping offer includes a number of mid-market national multiples although, in common with many towns across the country, there are an increasing number of discount retailers. Key anchor retailers include Debenhams, Hoopers department store, Wilko and Primark. Torquay has a wide range of leisure uses and visitor attractions aimed at the tourist market which contribute to the vitality centre. The centre contains a variety of bars, restaurants and pubs including a range of national branded outlets (Costa, Café Nero, Pizza Express, Subway and Prezzo). Overall the retail offer lacks the choice and high quality shopping environment of other competing centres.

F.4.3 Torbay Council have long-held aspiration to redevelop the Torquay Marina and revised proposals for the Marina redevelopment were submitted to the Council by Torquay Waterside Developments Ltd in July 2016. The proposals seek to restore the Pavilion building on the harbour front and provide a new tower block of with a 60-bed four star hotel, 43 residential apartments and new restaurants and bars at ground floor level. The proposal represents a £26m investment into the town and is expected to generate 200 jobs.

F.4.4 The town centre retail offer has declined in recent years as a result of changing consumer shopping habits and it is unlikely that Torquay town centre draws a significant amount of comparison expenditure from SHDC or WDBC. However, Torquay has a substantial out of centre retail offer.

F.4.5 The area north of Rivera Way contains the Bridge Retail Park, the Willows and a number of free-standing retail warehouse units. Together they provide a significant retail offer with a mix of national multiples retailers including traditional ‘bulky’ goods retailers (B&Q, Staples, Dreams), fashion retailers (Marks & Spencer’s, Next, Topman) as well as a large Sainsbury’s supermarket. The retail parks at Rivera Way are likely to attract residents living in the east of SHDC district given that there is a very limited out of centre retail offer in SHDC.

F.5 Newton Abbot

F.5.1 Newton Abbot town centre is located in Teignbridge district approximately 13.6km east of Totnes in SHDC and 43km south of Okehampton in WDBC.

F.5.2 Newton Abbot is a traditional market town and the majority of retail units are located within the pedestrian retail core along Market Street. Courtenay Street and the adjoining network of shopping streets which provide a pleasant shopping environment. Newton Abbot provides a locally distinctive retail offer and is a popular destination for its regular markets, including Farmers Markets, Retail Markets, and ‘Trash and Treasure’ markets. The centre is easily accessible by car and benefits from a good level of car parking. As such, the town centre is likely to be a popular destination for residents in the east of SHDC district.

F.5.3 Trago Mills Retail and Leisure Park is located on the A38 north of Newton Abbott and provides a substantial retail and leisure offer including a Family Fun Park, Animal

Retail and Leisure Study Final report

Park and restaurant facilities. The Trago discount store sells a wide range of traditional bulky items such as furniture, sports equipment, electricals, household appliances and DIY products. This is likely to be a popular destination for residents living in the east of SHDC.

Retail and Leisure Study Final report

Appendix G SHDC GOAD table and plans update 2016

IVYBRIDGE UNITS % % UK Dif. SQM % % UK Dif.

Convenience Bakers G1a 4 4.7 2.15 2.56 550 5.0 1.10 3.91 Butchers G1b 1 1.2 0.74 0.44 180 1.6 0.40 1.24 Greengrocers & Fishmongers G1c 0 0.0 0.64 -0.64 0 0.0 1.37 -1.37 Groceries and Frozen Food G1d 3 3.5 2.97 0.56 1190 10.8 12.92 -2.08 Offlicences & Home Brew G1e 0 0.0 0.48 -0.48 0 0.0 0.29 -0.29 CTN & Convinience G1f 2 2.4 2.32 0.03 430 3.9 2.28 1.64 Total Convenience 10 11.8 9.30 2.46 2350 21.4 18.36 3.04

Comparison Footwear & Repairs G2a 2 2.4 1.67 0.68 160 1.5 1.22 0.24 Mens & boys wear G2b 0 0.0 0.92 -0.92 0 0.0 0.82 -0.82 Womens, girls & childrens wear G2c 0 0.0 3.17 -3.17 0 0.0 3.07 -3.07 Mixed & general clothing G2d 2 2.4 4.00 -1.65 580 5.3 6.34 -1.06 Furniture, carpets & textiles G2e 5 5.9 3.29 2.59 850 7.7 3.63 4.11 Books, arts/craft, stationary G2f 4 4.7 4.17 0.54 420 3.8 3.06 0.77 Elec, home ent, phones,video G2g 2 2.4 3.55 -1.20 140 1.3 2.50 -1.22 DIY, hardware & household G2h 2 2.4 2.39 -0.04 380 3.5 4.81 -1.35 Gifts, china, glass & leather goods G2i 0 0.0 1.71 -1.71 0 0.0 0.91 -0.91 Cars, motor cycles & accessories G2j 2 2.4 1.13 1.22 830 7.6 1.77 5.79 Chemists, toiletries & opticians G2k 4 4.7 3.89 0.82 760 6.9 3.90 3.02 Variety, department & catalogue G2l 0 0.0 0.61 -0.61 0 0.0 6.29 -6.29 Florists & gardens G2m 1 1.2 0.83 0.35 210 1.9 0.38 1.53 Sports, toys, cycles & hobbies G2n 1 1.2 1.99 -0.81 60 0.5 2.27 -1.72 Jewellers, clocks & repairs G2o 1 1.2 1.94 -0.76 50 0.5 0.91 -0.45 Charity, pets & other G2p 7 8.2 4.38 3.86 500 4.6 3.07 1.48 Total Comparison 33 38.8 39.65 -0.83 4940 45.0 44.94 0.05

Services Restaurant, cafés, fast food G3a 12 14.1 17.14 -3.02 980 8.9 12.68 -3.75

Hairdressing, beauty & health G3b 13 15.3 10.24 5.05 990 9.0 4.95 4.07 Laundrettes & dry cleaners G3c 3 3.5 0.87 2.66 170 1.5 0.39 1.16 Travel agents G3d 1 1.2 1.05 0.13 50 0.5 0.66 -0.20 Banks & financial services G3e 1 1.2 3.92 -2.74 470 4.3 4.20 0.08 Building societies G3f 1 1.2 0.51 0.67 40 0.4 0.41 -0.05 Estate agents & auctioneers G3g 4 4.7 3.97 0.74 190 1.7 2.22 -0.49 Total Service (exc Food) 23 27.1 20.56 6.50 1910 17.4 12.83 4.57

Misc. Employment, careers, PO & info G4a 1 1.2 1.19 -0.01 130 1.2 0.99 0.19

Vacant Vacant G4b 6 7.1 12.16 -5.10 670 6.1 10.20 -4.10

Totals 85 Units 10980 sqm Convenience Comparison Retail Services Leisure Services Financial Services Vacant Other Uses

McColl's

Tesco Express

Co-op Food

0 25 50 1:1,750 @ A3 South Hams & Devon m Ivybridge 30/11/16 Contains Ordnance Survey data © Crown copyright and database right 2016. Diversity of Uses Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL

Checked: FR Figure 5 Rev A

Document Path: Z:\Projects\29322\Job_3\29322_05_Ivybridge_DiversityofUses.mxd Vacant Unit Sizes (sqm) 10 - 100 101 - 250 251 - 500 501 - 1000 Over 1000

McColl's

Tesco Express

Co-op Food

0 25 50 1:1,750 @ A3 South Hams & Devon m Ivybridge 30/11/16 Contains Ordnance Survey data © Crown copyright and database right 2016. Vacant units Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL

Checked: FR Figure 6 Rev A

Document Path: Z:\Projects\29322\Job_3\29322_06_Ivybridge_VacantUnits.mxd TOTNES UNITS % % UK Dif. SQM % % UK Dif.

ConvenienceBakers G1a 4 1.8 2.15 -0.34 720 2.3 1.10 1.18 Butchers G1b 3 1.4 0.74 0.62 460 1.5 0.40 1.06 Greengrocers & Fishmongers G1c 1 0.5 0.64 -0.19 90 0.3 1.37 -1.08 Groceries and Frozen Food G1d 11 5.0 2.97 2.01 7060 22.4 12.92 9.47 Offlicences & Home Brew G1e 1 0.5 0.48 -0.03 110 0.3 0.29 0.06 CTN & Convinience G1f 3 1.4 2.32 -0.96 350 1.1 2.28 -1.17 Total Convenience 23 10.4 9.30 1.11 8790 27.9 18.36 9.52

ComparisonFootwear & Repairs G2a 4 1.8 1.67 0.14 400 1.3 1.22 0.05 Mens & boys wear G2b 2 0.9 0.92 -0.02 160 0.5 0.82 -0.31 Womens, girls & childrens wear G2c 15 6.8 3.17 3.62 1410 4.5 3.07 1.40 Mixed & general clothing G2d 10 4.5 4.00 0.52 1920 6.1 6.34 -0.25 Furniture, carpets & textiles G2e 7 3.2 3.29 -0.12 630 2.0 3.63 -1.63 Books, arts/craft, stationary G2f 20 9.0 4.17 4.88 2190 6.9 3.06 3.89 Elec, home ent, phones,video G2g 7 3.2 3.55 -0.38 770 2.4 2.50 -0.06 DIY, hardware & household G2h 9 4.1 2.39 1.68 1300 4.1 4.81 -0.69 Gifts, china, glass & leather goods G2i 18 8.1 1.71 6.43 1600 5.1 0.91 4.16 Cars, motor cycles & accessories G2j 0 0.0 1.13 -1.13 0 0.0 1.77 -1.77 Chemists, toiletries & opticians G2k 6 2.7 3.89 -1.18 780 2.5 3.90 -1.43 Variety, department & catalogue G2l 1 0.5 0.61 -0.16 420 1.3 6.29 -4.96 Florists & gardens G2m 3 1.4 0.83 0.53 350 1.1 0.38 0.73 Sports, toys, cycles & hobbies G2n 1 0.5 1.99 -1.54 250 0.8 2.27 -1.48 Jewellers, clocks & repairs G2o 7 3.2 1.94 1.23 440 1.4 0.91 0.49 Charity, pets & other G2p 16 7.2 4.38 2.86 1820 5.8 3.07 2.70 Total Comparison 126 57.0 39.65 17.36 14440 45.8 44.94 0.86

Services Restaurant, cafés, fast food G3a 35 15.8 17.14 -1.30 4230 13.4 12.68 0.74

Hairdressing, beauty & health G3b 11 5.0 10.24 -5.26 760 2.4 4.95 -2.54 Laundrettes & dry cleaners G3c 3 1.4 0.87 0.49 200 0.6 0.39 0.24 Travel agents G3d 1 0.5 1.05 -0.60 90 0.3 0.66 -0.37 Banks & financial services G3e 5 2.3 3.92 -1.66 1030 3.3 4.20 -0.93 Building societies G3f 0 0.0 0.51 -0.51 0 0.0 0.41 -0.41 Estate agents & auctioneers G3g 8 3.6 3.97 -0.35 970 3.1 2.22 0.86 Total Service (exc Food) 28 12.7 20.56 -7.89 3050 9.7 12.83 -3.16

Misc. Employment, careers, PO & info G4a 3 1.4 1.19 0.17 290 0.9 0.99 -0.07

Vacant Vacant G4b 6 2.7 12.16 -9.45 730 2.3 10.20 -7.88

Totals 221 Units 31530 sqm Convenience Comparison Retail Services Leisure Services Financial Services Vacant Morrison's Other Uses

Budgens

0 25 50 1:2,000 @ A3 South Hams & Devon m Totnes 30/11/16 Contains Ordnance Survey data © Crown copyright and database right 2016. Diversity of Uses Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL

Checked: FR Figure 7 Rev A

Document Path: Z:\Projects\29322\Job_3\29322_07_Totnes_DiversityofUses.mxd Vacant Unit Sizes (sqm) 10 - 100 101 - 250 251 - 500 501 - 1000 Over 1000

0 25 50 1:2,000 @ A3 South Hams & Devon m Totnes 30/11/16 Contains Ordnance Survey data © Crown copyright and database right 2016. Vacant units Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL

Checked: FR Figure 8 Rev A

Document Path: Z:\Projects\29322\Job_3\29322_08_Totnes_VacantUnits.mxd KINGSBRIDGE UNITS % % UK Dif. SQM % % UK Dif.

Convenience Bakers G1a 2 1.2 2.15 -0.99 260 1.0 1.10 -0.08 Butchers G1b 2 1.2 0.74 0.42 320 1.3 0.40 0.86 Greengrocers & Fishmongers G1c 3 1.7 0.64 1.10 420 1.7 1.37 0.29 Groceries and Frozen Food G1d 7 4.1 2.97 1.10 5160 20.3 12.92 7.41 Offlicences & Home Brew G1e 1 0.6 0.48 0.10 70 0.3 0.29 -0.01 CTN & Convinience G1f 3 1.7 2.32 -0.58 540 2.1 2.28 -0.15 Total Convenience 18 10.5 9.30 1.17 6770 26.7 18.36 8.32

Comparison Footwear & Repairs G2a 3 1.7 1.67 0.07 270 1.1 1.22 -0.16 Mens & boys wear G2b 1 0.6 0.92 -0.34 40 0.2 0.82 -0.66 Womens, girls & childrens wear G2c 3 1.7 3.17 -1.43 510 2.0 3.07 -1.06 Mixed & general clothing G2d 7 4.1 4.00 0.07 1310 5.2 6.34 -1.18 Furniture, carpets & textiles G2e 10 5.8 3.29 2.52 1770 7.0 3.63 3.34 Books, arts/craft, stationary G2f 11 6.4 4.17 2.23 1490 5.9 3.06 2.81 Elec, home ent, phones,video G2g 3 1.7 3.55 -1.81 370 1.5 2.50 -1.04 DIY, hardware & household G2h 4 2.3 2.39 -0.06 795 3.1 4.81 -1.68 Gifts, china, glass & leather goods G2i 5 2.9 1.71 1.20 460 1.8 0.91 0.90 Cars, motor cycles & accessories G2j 6 3.5 1.13 2.36 950 3.7 1.77 1.97 Chemists, toiletries & opticians G2k 6 3.5 3.89 -0.40 1020 4.0 3.90 0.12 Variety, department & catalogue G2l 0 0.0 0.61 -0.61 0 0.0 6.29 -6.29 Florists & gardens G2m 1 0.6 0.83 -0.25 100 0.4 0.38 0.01 Sports, toys, cycles & hobbies G2n 3 1.7 1.99 -0.25 250 1.0 2.27 -1.28 Jewellers, clocks & repairs G2o 2 1.2 1.94 -0.78 250 1.0 0.91 0.08 Charity, pets & other G2p 12 7.0 4.38 2.60 1550 6.1 3.07 3.04 Total Comparison 77 44.8 39.65 5.12 11135 43.9 44.94 -1.06

Services Restaurant, cafés, fast food G3a 22 12.8 17.14 -4.35 2090 8.2 12.68 -4.44

Hairdressing, beauty & health G3b 11 6.4 10.24 -3.84 1120 4.4 4.95 -0.54 Laundrettes & dry cleaners G3c 3 1.7 0.87 0.87 150 0.6 0.39 0.20 Travel agents G3d 7 4.1 1.05 3.02 220 0.9 0.66 0.21 Banks & financial services G3e 10 5.8 3.92 1.89 1730 6.8 4.20 2.62 Building societies G3f 11 6.4 0.51 5.89 0 0.0 0.41 -0.41 Estate agents & auctioneers G3g 3 1.7 3.97 -2.23 1062 4.2 2.22 1.96 Total Service (exc Food) 45 26.2 20.56 5.60 4282 16.9 12.83 4.04

Misc. Employment, careers, PO & info G4a 1 0.6 1.19 -0.61 10 0.0 0.99 -0.95

Vacant Vacant G4b 9 5.2 12.16 -6.93 1090 4.3 10.20 -5.90

Totals 172 Units 25377 sqm Document Path: Z:\Projects\29322\Job_3\29322_09_Kingsbridge_DiversityofUses.mxd

Convenience Comparison Retail Services Leisure Services Financial Services Vacant Other Uses

Tesco Extra

Morrison's

QUAY

0 25 50 1:2,000 @ A3 m South Hams & Devon 30/11/2016 Contains Ordnance Survey data © Crown copyright and database right 2016. Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL Kingsbridge

Checked: FR Diversity of Uses Figure 9 Rev A Document Path: Z:\Projects\29322\Job_3\29322_10_Kingsbridge_VacantUnits.mxd

Vacant Unit Sizes (sqm) 10 - 100 101 - 250 251 - 500 501 - 1000 Over 1000

Tesco Extra

Morrison's

QUAY

0 25 50 1:2,000 @ A3 m South Hams & Devon 30/11/2016 Contains Ordnance Survey data © Crown copyright and database right 2016. Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL Kingsbridge

Checked: FR Vacant Units Figure 10 Rev A DARTMOUTH UNITS % % UK Dif. SQM % % UK Dif.

Convenience Bakers G1a 5 3.3 2.15 1.16 390 2.4 1.10 1.30 Butchers G1b 1 0.7 0.74 -0.08 40 0.2 0.40 -0.15 Greengrocers & Fishmongers G1c 3 2.0 0.64 1.35 340 2.1 1.37 0.72 Groceries and Frozen Food G1d 6 4.0 2.97 1.00 780 4.8 12.92 -8.12 Offlicences & Home Brew G1e 1 0.7 0.48 0.18 140 0.9 0.29 0.57 CTN & Convinience G1f 3 2.0 2.32 -0.33 1190 7.3 2.28 5.05 Total Convenience 19 12.6 9.30 3.28 2880 17.7 18.36 -0.63

Comparison Footwear & Repairs G2a 4 2.6 1.67 0.98 230 1.4 1.22 0.20 Mens & boys wear G2b 1 0.7 0.92 -0.26 140 0.9 0.82 0.04 Womens, girls & childrens wear G2c 4 2.6 3.17 -0.52 250 1.5 3.07 -1.53 Mixed & general clothing G2d 16 10.6 4.00 6.60 2000 12.3 6.34 5.98 Furniture, carpets & textiles G2e 6 4.0 3.29 0.68 730 4.5 3.63 0.87 Books, arts/craft, stationary G2f 16 10.6 4.17 6.43 1060 6.5 3.06 3.47 Elec, home ent, phones,video G2g 3 2.0 3.55 -1.56 200 1.2 2.50 -1.27 DIY, hardware & household G2h 5 3.3 2.39 0.92 1210 7.5 4.81 2.64 Gifts, china, glass & leather goods G2i 0 0.0 1.71 -1.71 900 5.5 0.91 4.63 Cars, motor cycles & accessories G2j 0 0.0 1.13 -1.13 0 0.0 1.77 -1.77 Chemists, toiletries & opticians G2k 3 2.0 3.89 -1.90 600 3.7 3.90 -0.21 Variety, department & catalogue G2l 0 0.0 0.61 -0.61 0 0.0 6.29 -6.29 Florists & gardens G2m 5 3.3 0.83 2.48 40 0.2 0.38 -0.13 Sports, toys, cycles & hobbies G2n 5 3.3 1.99 1.32 630 3.9 2.27 1.61 Jewellers, clocks & repairs G2o 4 2.6 1.94 0.71 180 1.1 0.91 0.20 Charity, pets & other G2p 4 2.6 4.38 -1.73 440 2.7 3.07 -0.36 Total Comparison 76 50.3 39.65 10.68 8610 53.0 44.94 8.08

Services Restaurant, cafés, fast food G3a 24 15.9 17.14 -1.25 2250 13.9 12.68 1.17

Hairdressing, beauty & health G3b 9 6.0 10.24 -4.28 570 3.5 4.95 -1.44 Laundrettes & dry cleaners G3c 1 0.7 0.87 -0.21 80 0.5 0.39 0.10 Travel agents G3d 2 1.3 1.05 0.27 90 0.6 0.66 -0.11 Banks & financial services G3e 4 2.6 3.92 -1.27 430 2.6 4.20 -1.55 Building societies G3f 1 0.7 0.51 0.15 90 0.6 0.41 0.14 Estate agents & auctioneers G3g 8 5.3 3.97 1.33 600 3.7 2.22 1.47 Total Service (exc Food) 25 16.6 20.56 -4.00 1860 11.5 12.83 -1.38

Misc. Employment, careers, PO & info G4a 2 1.3 1.19 0.13 210 1.3 0.99 0.30

Vacant Vacant G4b 5 3.3 12.16 -8.85 430 2.6 10.20 -7.55

Totals 151 Units 16240 sqm Document Path: Z:\Projects\29322\Job_3\29322_01_Dartmouth_DiversityofUses.mxd

Convenience Comparison Retail Services Leisure Services Financial Services Vacant Other Uses

Co-op Food

0 25 50 1:1,500 @ A3 m South Hams & Devon 30/11/2016 Contains Ordnance Survey data © Crown copyright and database right 2016. Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL Dartmouth

Checked: FR Diversity of Uses Figure 1 Rev A Document Path: Z:\Projects\29322\Job_3\29322_02_Dartmouth_VacantUnits.mxd

Vacant Unit Sizes (sqm) 10 - 100 101 - 250 251 - 500 501 - 1000 Over 1000

Co-op Food

0 25 50 1:1,500 @ A3 m South Hams & Devon 30/11/2016 Contains Ordnance Survey data © Crown copyright and database right 2016. Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL Dartmouth

Checked: FR Vacant units Figure 2 Rev A Retail and Leisure Study Final report

Appendix H WDBC GOAD table and plans update 2016

OKEHAMPTON UNITS % % UK Dif. SQM % % UK Dif. Convenience Bakers G1a 2 1.6 2.15 -0.58 110 0.6 1.10 -0.53 Butchers G1b 1 0.8 0.74 0.05 100 0.5 0.40 0.12 Greengrocers & Fishmongers G1c 0 0.0 0.64 -0.64 0 0.0 1.37 -1.37 Groceries and Frozen Food G1d 7 5.5 2.97 2.54 5360 27.8 12.92 14.85 Offlicences & Home Brew G1e 0 0.0 0.48 -0.48 0 0.0 0.29 -0.29 CTN & Convinience G1f 1 0.8 2.32 -1.53 680 3.5 2.28 1.24 Total Convenience 11 8.7 9.30 -0.64 6250 32.4 18.36 14.02

Comparison Footwear & Repairs G2a 0 0.0 1.67 -1.67 0 0.0 1.22 -1.22 Mens & boys wear G2b 1 0.8 0.92 -0.13 180 0.9 0.82 0.11 Womens, girls & childrens wear G2c 3 2.4 3.17 -0.81 310 1.6 3.07 -1.46 Mixed & general clothing G2d 4 3.1 4.00 -0.85 1030 5.3 6.34 -1.00 Furniture, carpets & textiles G2e 11 8.7 3.29 5.37 1590 8.2 3.63 4.61 Books, arts/craft, stationary G2f 7 5.5 4.17 1.34 540 2.8 3.06 -0.26 Elec, home ent, phones,video G2g 6 4.7 3.55 1.17 350 1.8 2.50 -0.69 DIY, hardware & household G2h 4 3.1 2.39 0.76 500 2.6 4.81 -2.22 Gifts, china, glass & leather goods G2i 4 3.1 1.71 1.44 190 1.0 0.91 0.07 Cars, motor cycles & accessories G2j 0 0.0 1.13 -1.13 0 0.0 1.77 -1.77 Chemists, toiletries & opticians G2k 4 3.1 3.89 -0.74 670 3.5 3.90 -0.43 Variety, department & catalogue G2l 0 0.0 0.61 -0.61 0 0.0 6.29 -6.29 Florists & gardens G2m 1 0.8 0.83 -0.04 240 1.2 0.38 0.86 Sports, toys, cycles & hobbies G2n 4 3.1 1.99 1.16 250 1.3 2.27 -0.97 Jewellers, clocks & repairs G2o 3 2.4 1.94 0.42 270 1.4 0.91 0.49 Charity, pets & other G2p 9 7.1 4.38 2.71 790 4.1 3.07 1.02 Total Comparison 61 48.0 39.65 8.38 6910 35.8 44.94 -9.14

Services Restaurant, cafés, fast food G3a 16 12.6 17.14 -4.54 1920 9.9 12.68 -2.73

Hairdressing, beauty & health G3b 12 9.4 10.24 -0.79 920 4.8 4.95 -0.18 Laundrettes & dry cleaners G3c 0 0.0 0.87 -0.87 0 0.0 0.39 -0.39 Travel agents G3d 1 0.8 1.05 -0.26 50 0.3 0.66 -0.40 Banks & financial services G3e 5 3.9 3.92 0.02 980 5.1 4.20 0.88 Building societies G3f 1 0.8 0.51 0.28 40 0.2 0.41 -0.20 Estate agents & auctioneers G3g 8 6.3 3.97 2.33 950 4.9 2.22 2.70 Total Service (exc Food) 27 21.3 20.56 0.70 2940 15.2 12.83 2.40

Misc. Employment, careers, PO & info G4a 2 1.6 1.19 0.38 200 1.0 0.99 0.05

Vacant Vacant G4b 10 7.9 12.16 -4.29 1080 5.6 10.20 -4.60

Totals 127 Units 19300 sqm Convenience Comparison Lidl Retail Services Leisure Services Financial Services Vacant Other Uses

Waitrose

Co-op Food

0 25 50 1:1,750 @ A3 South Hams & Devon m Okehampton 30/11/16 Contains Ordnance Survey data © Crown copyright and database right 2016. Diversity of Uses Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL

Checked: FR Figure 3 Rev A

Document Path: Z:\Projects\29322\Job_3\29322_03_Okehampton_DiversityofUses.mxd Vacant Unit Sizes (sqm) 10 - 100 Lidl 101 - 250 251 - 500 501 - 1000 Over 1000

Waitrose

Co-op Food

0 25 50 1:1,750 @ A3 South Hams & Devon m Okehampton 30/11/16 Contains Ordnance Survey data © Crown copyright and database right 2016. Vacant units Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL

Checked: FR Figure 4 Rev A

Document Path: Z:\Projects\29322\Job_3\29322_04_Okehampton_VacantUnits.mxd TAVISTOCK UNITS % % UK Dif. SQM % % UK Dif.

Convenience Bakers G1a 6 2.7 2.15 0.53 560 1.8 1.10 0.67 Butchers G1b 4 1.8 0.74 1.05 400 1.3 0.40 0.86 Greengrocers & Fishmongers G1c 4 1.8 0.64 1.15 1510 4.8 1.37 3.39 Groceries and Frozen Food G1d 9 4.0 2.97 1.05 2730 8.6 12.92 -4.32 Offlicences & Home Brew G1e 0 0.0 0.48 -0.48 0 0.0 0.29 -0.29 CTN & Convinience G1f 1 0.4 2.32 -1.87 140 0.4 2.28 -1.84 Total Convenience 24 10.7 9.30 1.41 5340 16.8 18.36 -1.53

Comparison Footwear & Repairs G2a 4 1.8 1.67 0.12 1050 3.3 1.22 2.09 Mens & boys wear G2b 1 0.4 0.92 -0.47 80 0.3 0.82 -0.57 Womens, girls & childrens wear G2c 13 5.8 3.17 2.63 1290 4.1 3.07 1.00 Mixed & general clothing G2d 6 2.7 4.00 -1.32 1090 3.4 6.34 -2.90 Furniture, carpets & textiles G2e 6 2.7 3.29 -0.61 1050 3.3 3.63 -0.32 Books, arts/craft, stationary G2f 14 6.3 4.17 2.08 1484 4.7 3.06 1.62 Elec, home ent, phones,video G2g 6 2.7 3.55 -0.87 734 2.3 2.50 -0.19 DIY, hardware & household G2h 5 2.2 2.39 -0.16 590 1.9 4.81 -2.95 Gifts, china, glass & leather goods G2i 7 3.1 1.71 1.42 590 1.9 0.91 0.95 Cars, motor cycles & accessories G2j 1 0.4 1.13 -0.68 420 1.3 1.77 -0.45 Chemists, toiletries & opticians G2k 9 4.0 3.89 0.13 2270 7.2 3.90 3.25 Variety, department & catalogue G2l 0 0.0 0.61 -0.61 0 0.0 6.29 -6.29 Florists & gardens G2m 2 0.9 0.83 0.06 160 0.5 0.38 0.12 Sports, toys, cycles & hobbies G2n 7 3.1 1.99 1.14 760 2.4 2.27 0.13 Jewellers, clocks & repairs G2o 4 1.8 1.94 -0.15 220 0.7 0.91 -0.22 Charity, pets & other G2p 17 7.6 4.38 3.21 1940 6.1 3.07 3.04 Total Comparison 102 45.5 39.65 5.89 13728 43.3 44.94 -1.67

Services Restaurant, cafés, fast food G3a 33 14.7 17.14 -2.41 5334 16.8 12.68 4.13

Hairdressing, beauty & health G3b 13 5.8 10.24 -4.44 1046 3.3 4.95 -1.65 Laundrettes & dry cleaners G3c 1 0.4 0.87 -0.42 90 0.3 0.39 -0.11 Travel agents G3d 2 0.9 1.05 -0.16 170 0.5 0.66 -0.12 Banks & financial services G3e 10 4.5 3.92 0.54 1640 5.2 4.20 0.97 Building societies G3f 0 0.0 0.51 -0.51 0 0.0 0.41 -0.41 Estate agents & auctioneers G3g 10 4.5 3.97 0.49 910 2.9 2.22 0.65 Total Service (exc Food) 36 16.1 20.56 -4.49 3856 12.2 12.83 -0.68

Misc. Employment, careers, PO & info G4a 3 1.3 1.19 0.15 520 1.6 0.99 0.65

Vacant Vacant G4b 26 11.6 12.16 -0.55 2950 9.3 10.20 -0.90

Totals 224 Units 31728 sqm Convenience Comparison Retail Services Leisure Services Financial Services Co-op Vacant Food Other Uses

0 25 50 1:1,750 @ A3 South Hams & Devon m Tavistock 30/11/16 Contains Ordnance Survey data © Crown copyright and database right 2016. Diversity of Uses Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL

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0 25 50 1:1,750 @ A3 South Hams & Devon m Tavistock 30/11/16 Contains Ordnance Survey data © Crown copyright and database right 2016. Vacant units Copyright Experian Ltd, 2016. Based upon Crown Copyright material. Drawn: DRL

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Document Path: Z:\Projects\29322\Job_3\29322_12_Tavistock_VacantUnits.mxd Retail and Leisure Study Final report

Appendix I SHDC capacity tables

South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 1 - Population growth

Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total Population Growth Rates

2013 11,322 15,105 7,593 55,233 9,988 15,362 10,608 11,670 136,881 2013-2016 0.35% 2016 11,442 15,265 7,673 55,818 10,094 15,525 10,720 11,794 138,331 2016-2021 0.26% 2021 11,590 15,463 7,773 56,541 10,224 15,726 10,859 11,946 140,121 2021-2026 0.20% 2026 11,708 15,620 7,852 57,117 10,329 15,886 10,970 12,068 141,550 2026-2034 0.08% 2034 11,788 15,726 7,905 57,505 10,399 15,994 11,044 12,150 142,512 Numeric change 2013-2026 386 515 259 1,884 341 524 362 398 4,669 Numeric change 2013-2034 466 621 312 2,272 411 632 436 480 4,182 Notes: Experian MMG3 Base Population 2015; local Devon CC projections used 2013 to 2034 South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 2 - Expenditure on comparison goods

Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total Expenditure Growth Rates

2013 2013-2014 7.20% Per capita (£) 3,015 3,920 3,387 3,008 3,526 3,677 3,734 3,191 - 2014-2015 4.60% Total expenditure, including SFT (£m) 34.1 59.2 25.7 166.2 35.2 56.5 39.6 37.2 453.8 2015-2016 3.30% Special forms of trading at 11.7% 4.0 6.9 3.0 19.4 4.1 6.6 4.6 4.4 53.1 2016-2017 1.40% 2013 Total expenditure, excluding SFT (£m) 30.1 52.3 22.7 146.7 31.1 49.9 35.0 32.9 400.7 2017-2018 1.00% 2016 2018-2023 3.00% Per capita (£) 3,493 4,540 3,923 3,485 4,084 4,259 4,326 3,697 - 2023-2034 3.20% Total expenditure, including SFT (£m) 40.0 69.3 30.1 194.5 41.2 66.1 46.4 43.6 531.2 Special forms of trading at 13.2% 5.3 9.1 4.0 25.7 5.4 8.7 6.1 5.8 70.1 2016 Total expenditure, excluding SFT (£m) 34.7 60.2 26.1 168.8 35.8 57.4 40.3 37.8 461.1 2021 Per capita (£) 3,909 5,081 4,390 3,900 4,571 4,766 4,841 4,137 - Total expenditure, including SFT (£m) 45.3 78.6 34.1 220.5 46.7 75.0 52.6 49.4 602.2 Special forms of trading at 15.6% 7.1 12.3 5.3 34.4 7.3 11.7 8.2 7.7 93.9 2021 Total expenditure, excluding SFT (£m) 38.2 66.3 28.8 186.1 39.4 63.3 44.4 41.7 508.2 2026 Per capita (£) 4,558 5,924 5,119 4,547 5,330 5,558 5,644 4,824 - Total expenditure, including SFT (£m) 53.4 92.5 40.2 259.7 55.1 88.3 61.9 58.2 709.3 Special forms of trading at 16.1% 8.6 14.9 6.5 41.8 8.9 14.2 10.0 9.4 114.2 2026 Total expenditure, excluding SFT (£m) 44.8 77.6 33.7 217.9 46.2 74.1 51.9 48.8 595.1 2034 Per capita (£) 5,864 7,622 6,586 5,850 6,857 7,150 7,262 6,206 - Total expenditure, including SFT (£m) 69.1 119.9 52.1 336.4 71.3 114.4 80.2 75.4 918.8 Special forms of trading at 16.5% 11.4 19.8 8.6 55.5 11.8 18.9 13.2 12.4 151.6 2034 Total expenditure, excluding SFT (£m) 57.7 100.1 43.5 280.9 59.5 95.5 67.0 63.0 767.2 Monetary change 2013-2026 14.6 25.4 11.0 71.2 15.1 24.2 17.0 16.0 194.4 Monetary change 2013-2034 27.6 47.8 20.8 134.2 28.4 45.6 32.0 30.1 366.5 Notes: Expenditure data from Experian MMG3, 2015 in 2015 prices Expenditure growth and SFT from Experian Retail Planner Briefing Note 14 (November 2016) South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 3 - Expenditure on convenience goods

Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total Expenditure Growth Rates

2013 2013-2014 -1.70% Per capita (£) 2,224 2,707 2,408 2,217 2,591 2,655 2,633 2,330 - 2014-2015 -1.10% Total expenditure, including SFT (£m) 25.2 40.9 18.3 122.4 25.9 40.8 27.9 27.2 328.6 2015-2016 0.00% Special forms of trading at 2.1% 0.5 0.9 0.4 2.6 0.5 0.9 0.6 0.6 6.9 2016-2017 -0.20% 2013 Total expenditure, excluding SFT (£m) 24.6 40.0 17.9 119.9 25.3 39.9 27.3 26.6 321.7 2017-2018 -0.90% 2016 2018-2023 0.00% Per capita (£) 2,162 2,632 2,341 2,155 2,519 2,581 2,560 2,265 - 2023-2034 0.10% Total expenditure, including SFT (£m) 24.7 40.2 18.0 120.3 25.4 40.1 27.4 26.7 322.8 Special forms of trading at 3.0% 0.5 0.8 0.4 2.5 0.5 0.8 0.6 0.6 6.8 2016 Total expenditure, excluding SFT (£m) 24.2 39.3 17.6 117.8 24.9 39.2 26.9 26.2 316.0 2021 Per capita (£) 2,138 2,603 2,315 2,132 2,491 2,552 2,532 2,240 - Total expenditure, including SFT (£m) 24.8 40.2 18.0 120.5 25.5 40.1 27.5 26.8 323.4 Special forms of trading at 3.9% 1.0 1.6 0.7 4.7 1.0 1.6 1.1 1.0 12.6 2021 Total expenditure, excluding SFT (£m) 23.8 38.7 17.3 115.8 24.5 38.6 26.4 25.7 310.8 2026 Per capita (£) 2,144 2,611 2,322 2,138 2,498 2,560 2,539 2,247 - Total expenditure, including SFT (£m) 25.1 40.8 18.2 122.1 25.8 40.7 27.9 27.1 327.7 Special forms of trading at 4.6% 1.2 1.9 0.8 5.6 1.2 1.9 1.3 1.2 15.1 2026 Total expenditure (expenditure SFT) 24.0 38.9 17.4 116.5 24.6 38.8 26.6 25.9 312.6 2034 Per capita (£) 2,162 2,632 2,341 2,155 2,518 2,581 2,560 2,265 - Total expenditure, including SFT (£m) 25.5 41.4 18.5 123.9 26.2 41.3 28.3 27.5 332.6 Special forms of trading at 5.2% 1.3 2.2 1.0 6.4 1.4 2.1 1.5 1.4 17.3 2034 Total expenditure (expenditure SFT) 24.2 39.2 17.5 117.5 24.8 39.1 26.8 26.1 315.3 Monetary change 2013-2026 -0.7 -1.1 -0.5 -3.4 -0.7 -1.1 -0.8 -0.7 -9.1 Monetary change 2013-2034 -0.5 -0.8 -0.4 -2.4 -0.5 -0.8 -0.5 -0.5 -6.4 Notes: Expenditure data from Experian MMG3, 2015 in 2015 prices Expenditure growth and SFT from Experian Retail Planner Briefing Note 14 (November 2016) South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 4 - Expenditure on leisure (Part 1)

Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total Expenditure Growth Rates

2013 2013-2014 2.10% Recreational and sporting services per capita (£) 129 189 153 118 154 168 173 141 - 2014-2015 1.30% Recreational and sporting services (£m) 1.5 2.8 1.2 6.5 1.5 2.6 1.8 1.7 19.6 2015-2016 1.90% Cultural services per capita (£) 316 334 322 308 316 325 336 300 - 2016-2017 0.50% Cultural services (£m) 3.6 5.0 2.4 17.0 3.2 5.0 3.6 3.5 43.3 2017-2018 0.20% Games of chance per capita (£) 173 163 163 180 164 172 165 170 - 2018-2023 1.30% Games of chance (£m) 2.0 2.5 1.2 9.9 1.6 2.6 1.7 2.0 23.6 2023-2034 1.50% Restaurants, cafes etc.. per capita (£) 1,029 1,275 1,122 1,012 1,149 1,210 1,218 1,084 - Restaurants, cafes etc.. (£m) 11.7 19.3 8.5 55.9 11.5 18.6 12.9 12.6 151.0 Accommodation services per capita (£) 261 378 299 262 335 342 360 300 - Accommodation services (£m) 3.0 5.7 2.3 14.5 3.3 5.2 3.8 3.5 41.3 Hairdressing salons & personal grooming per capita (£) 91 124 99 89 104 114 121 102 - Hairdressing salons & personal grooming (£m) 1.0 1.9 0.7 4.9 1.0 1.7 1.3 1.2 13.9 2013 Total expenditure (£m) 22.6 37.2 16.4 108.8 22.2 35.8 25.2 24.5 292.7 2016 Recreational and sporting services per capita (£) 136 199 161 125 162 177 182 149 - Recreational and sporting services (£m) 1.6 3.0 1.2 7.0 1.6 2.8 2.0 1.8 20.9 Cultural services per capita (£) 333 352 339 325 333 343 354 316 - Cultural services (£m) 3.8 5.4 2.6 18.1 3.4 5.3 3.8 3.7 46.1 Games of chance per capita (£) 183 172 172 189 173 181 174 179 - Games of chance (£m) 2.1 2.6 1.3 10.6 1.7 2.8 1.9 2.1 25.1 Restaurants, cafes etc.. per capita (£) 1,085 1,344 1,183 1,067 1,211 1,276 1,283 1,142 - Restaurants, cafes etc.. (£m) 12.4 20.5 9.1 59.5 12.2 19.8 13.8 13.5 160.8 Accommodation services per capita (£) 275 398 315 277 353 360 379 316 - Accommodation services (£m) 3.1 6.1 2.4 15.4 3.6 5.6 4.1 3.7 44.0 Hairdressing salons & personal grooming per capita (£) 95 131 104 94 110 120 128 108 - Hairdressing salons & personal grooming (£m) 1.1 2.0 0.8 5.3 1.1 1.9 1.4 1.3 14.8 2016 Total expenditure (£m) 24.1 39.6 17.5 115.9 23.6 38.1 26.8 26.1 311.7 2021 Recreational and sporting services per capita (£) 143 208 169 131 170 186 190 156 - Recreational and sporting services (£m) 1.7 3.2 1.3 7.4 1.7 2.9 2.1 1.9 22.2 Cultural services per capita (£) 349 368 355 340 348 359 371 331 - Cultural services (£m) 4.0 5.7 2.8 19.2 3.6 5.6 4.0 4.0 48.9 Games of chance per capita (£) 191 180 180 198 181 190 182 187 - Games of chance (£m) 2.2 2.8 1.4 11.2 1.8 3.0 2.0 2.2 26.7 Restaurants, cafes etc.. per capita (£) 1,135 1,407 1,238 1,117 1,268 1,335 1,343 1,195 - Restaurants, cafes etc.. (£m) 13.2 21.8 9.6 63.1 13.0 21.0 14.6 14.3 170.5 Accommodation services per capita (£) 288 417 330 290 369 377 397 331 - Accommodation services (£m) 3.3 6.4 2.6 16.4 3.8 5.9 4.3 4.0 46.7 Hairdressing salons & personal grooming per capita (£) 100 137 109 99 115 125 134 113 - Hairdressing salons & personal grooming (£m) 1.2 2.1 0.8 5.6 1.2 2.0 1.5 1.3 15.6 2021 Total expenditure (£m) 25.6 42.0 18.5 122.9 25.1 40.4 28.4 27.6 330.5 South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 4 - Expenditure on leisure (Part 2)

Year Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total

2026 Recreational and sporting services per capita (£) 153 223 181 140 182 199 204 167 - Recreational and sporting services (£m) 1.8 3.5 1.4 8.0 1.9 3.2 2.2 2.0 24.0 Cultural services per capita (£) 374 395 381 365 374 385 398 355 - Cultural services (£m) 4.4 6.2 3.0 20.8 3.9 6.1 4.4 4.3 53.0 Games of chance per capita (£) 205 193 193 213 194 204 195 201 - Games of chance (£m) 2.4 3.0 1.5 12.2 2.0 3.2 2.1 2.4 28.9 Restaurants, cafes etc.. per capita (£) 1,218 1,510 1,329 1,198 1,360 1,433 1,442 1,283 - Restaurants, cafes etc.. (£m) 14.3 23.6 10.4 68.4 14.1 22.8 15.8 15.5 184.8 Accommodation services per capita (£) 309 447 354 311 396 404 426 355 - Accommodation services (£m) 3.6 7.0 2.8 17.7 4.1 6.4 4.7 4.3 50.6 Hairdressing salons & personal grooming per capita (£) 107 147 117 106 123 135 144 121 - Hairdressing salons & personal grooming (£m) 1.3 2.3 0.9 6.0 1.3 2.1 1.6 1.5 17.0 2026 Total expenditure (£m) 27.7 45.5 20.1 133.2 27.2 43.8 30.8 30.0 358.3 2034 Recreational and sporting services per capita (£) 172 251 204 158 205 224 230 189 - Recreational and sporting services (£m) 2.0 4.0 1.6 9.1 2.1 3.6 2.5 2.3 27.2 Cultural services per capita (£) 422 445 429 411 421 434 448 400 - Cultural services (£m) 5.0 7.0 3.4 23.6 4.4 6.9 5.0 4.9 60.1 Games of chance per capita (£) 231 218 217 240 218 229 220 227 - Games of chance (£m) 2.7 3.4 1.7 13.8 2.3 3.7 2.4 2.8 32.8 Restaurants, cafes etc.. per capita (£) 1,372 1,701 1,497 1,350 1,533 1,614 1,624 1,445 - Restaurants, cafes etc.. (£m) 16.2 26.7 11.8 77.6 15.9 25.8 17.9 17.6 209.6 Accommodation services per capita (£) 348 504 399 350 446 456 480 400 - Accommodation services (£m) 4.1 7.9 3.2 20.1 4.6 7.3 5.3 4.9 57.4 Hairdressing salons & personal grooming per capita (£) 121 166 132 119 139 152 162 137 - Hairdressing salons & personal grooming (£m) 1.4 2.6 1.0 6.9 1.4 2.4 1.8 1.7 19.2 2031 Total expenditure 31.4 51.7 22.7 151.1 30.8 49.7 34.9 34.0 406.4 Monetary change 2013-2026 (£m) Recreational and sporting services (£m) 0.3 0.6 0.3 1.5 0.3 0.6 0.4 0.4 4.4 Cultural services (£m) 0.8 1.1 0.5 3.8 0.7 1.1 0.8 0.8 9.7 Games of chance (£m) 0.3 0.3 0.2 1.3 0.2 0.3 0.2 0.3 3.1 Restaurants, cafes etc.. (£m) 2.6 4.3 1.9 12.5 2.6 4.2 2.9 2.8 33.8 Accommodation services (£m) 0.7 1.3 0.5 3.2 0.7 1.2 0.9 0.8 9.3 Hairdressing salons & personal grooming (£m) 0.2 0.4 0.2 1.1 0.2 0.4 0.3 0.3 3.1 Total leisure (£m) 4.9 8.1 3.6 23.5 4.8 7.8 5.5 5.3 63.4 Monetary change 2013-2034 (£m) Recreational and sporting services (£m) 0.6 1.1 0.5 2.5 0.6 1.0 0.7 0.6 7.6 Cultural services (£m) 1.4 2.0 0.9 6.6 1.2 1.9 1.4 1.4 16.8 Games of chance (£m) 0.4 0.6 0.3 2.2 0.4 0.6 0.4 0.4 5.3 Restaurants, cafes etc.. (£m) 4.5 7.5 3.3 21.7 4.5 7.2 5.0 4.9 58.6 Accommodation services (£m) 0.7 1.3 0.5 3.2 0.7 1.2 0.9 0.8 9.3 Hairdressing salons & personal grooming (£m) 0.4 0.7 0.3 1.9 0.4 0.7 0.5 0.5 5.4 Total leisure (£m) 8.0 13.1 5.8 38.3 7.8 12.6 8.9 8.6 103.0

Notes: Expenditure data from Experian MMG3, 2015 in 2015 prices Expenditure growth from Experian Retail Planner Briefing Note 14 (October 2016) South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 5 - Comparison goods market shares (2013)

Zone Destination Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total

Dartmouth 0.0% 0.0% 0.0% 0.0% 0.8% 0.7% 29.5% 0.0% - Ivybridge 16.0% 5.5% 8.1% 0.9% 2.2% 0.9% 0.2% 0.1% - Kingsbridge 0.1% 8.3% 0.1% 0.1% 7.8% 46.1% 3.6% 0.2% - Totnes 1.3% 2.2% 0.6% 0.1% 14.1% 1.8% 5.5% 35.2% - Local Centres 0.0% 1.1% 0.1% 0.2% 0.3% 2.4% 0.1% 0.0% - Various Other SHDC (incl. villages) 8.1% 3.8% 6.7% 3.3% 8.5% 1.3% 0.8% 0.7% - Various Out of Centre SHDC 1.5% 0.6% 1.0% 1.5% 1.5% 0.1% 0.0% 0.0% - Various Other Destinations (Study Area) 0.4% 4.3% 1.5% 5.7% 0.3% 0.1% 0.1% 0.0% - Outside Plymouth 47.5% 57.0% 57.8% 68.5% 29.8% 30.0% 9.4% 4.9% - Outside All Other Destinations 25.2% 17.1% 24.1% 19.7% 34.7% 16.7% 50.8% 58.9% - - Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% - Total SHDC Destinations 26.9% 21.6% 16.5% 6.1% 35.3% 53.2% 39.6% 36.2% - Total Study Area (Zones 1-8) 27.3% 25.9% 18.1% 11.8% 35.5% 53.3% 39.8% 36.2% -

Source: NEMS Household Survey 2013

South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 6 - Comparison goods spending patterns (2013)

Market Zone Destination Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total share Dartmouth 0.0 0.0 0.0 0.0 0.3 0.3 10.3 0.0 10.9 2.7% Ivybridge 4.8 2.9 1.8 1.3 0.7 0.5 0.1 0.0 12.1 3.0% Kingsbridge 0.0 4.3 0.0 0.2 2.4 23.0 1.2 0.1 31.2 7.8% Totnes 0.4 1.2 0.1 0.1 4.4 0.9 1.9 11.6 20.6 5.2% Local Centres 0.0 0.6 0.0 0.2 0.1 1.2 0.0 0.0 2.2 0.5% Various Other SHDC (incl. villages) 2.4 2.0 1.5 4.9 2.6 0.6 0.3 0.2 14.6 3.6% Various Out of Centre SHDC 0.4 0.3 0.2 2.2 0.5 0.0 0.0 0.0 3.7 0.9% Various Other Destinations (Study Area) 0.1 2.3 0.3 8.4 0.1 0.0 0.1 0.0 11.3 2.8% Outside Plymouth 14.3 29.8 13.1 100.5 9.3 15.0 3.3 1.6 186.9 46.6% Outside All Other Destinations 7.6 8.9 5.5 28.9 10.8 8.3 17.8 19.4 107.1 26.7% - Total 30.1 52.3 22.7 146.7 31.1 49.9 35.0 32.9 400.7 100.0% Total SHDC Destinations 8.1 11.3 3.8 8.9 11.0 26.5 13.9 11.9 95.4 23.8% Total Study Area (Zones 1-8) 8.2 13.5 4.1 17.4 11.1 26.6 13.9 11.9 106.7 26.6% Notes: Product of Table 2 and Table 5 South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 7 - Convenience goods market shares (2013)

Zone Destination Store Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total

Dartmouth town centre Other shops 0.0% 0.0% 0.0% 0.1% 0.9% 0.0% 18.4% 0.0% - Dartmouth out of centre Lidl, Townstal Road 0.0% 0.0% 0.0% 0.0% 0.5% 1.0% 13.4% 0.0% - Dartmouth out of centre Sainsbury's, Nelson Road 0.0% 0.0% 0.0% 1.0% 0.2% 4.0% 41.8% 0.7% - Ivybridge town centre Co-op, Glanvilles Mill 14.9% 4.3% 2.3% 0.3% 0.2% 0.0% 0.0% 0.0% - Ivybridge town centre Local shops 9.1% 1.4% 3.0% 0.0% 0.0% 0.0% 0.0% 0.0% - Ivybridge out of centre Other shops 5.2% 0.8% 1.1% 0.0% 0.1% 0.0% 0.0% 0.0% - Kingsbridge town centre Other shops 0.0% 1.2% 0.0% 0.0% 1.7% 7.4% 0.3% 0.0% - Kingsbridge out of centre Morrisons, Redford Meadow 0.0% 6.8% 0.7% 0.0% 7.9% 47.5% 3.0% 0.3% - Kingsbridge out of centre Tesco, Cookworthy Road 0.0% 3.9% 0.0% 0.0% 9.3% 26.8% 0.3% 0.0% - Totnes town centre Morrisons, Coronation Road 0.0% 1.8% 0.4% 0.0% 14.9% 1.3% 7.7% 49.6% - Totnes town centre Local shops 0.1% 0.1% 0.4% 0.1% 1.8% 0.4% 0.5% 13.8% - Local Centres Other shops 0.0% 3.3% 0.2% 0.1% 0.1% 2.2% 0.2% 0.0% - Other SHDC (incl. villages) Other shops 0.1% 3.3% 1.5% 0.4% 19.6% 1.9% 1.8% 10.9% - Out of Centre SHDC Other shops 0.0% 0.1% 0.0% 0.0% 0.5% 0.0% 0.0% 0.5% - Out of Centre SHDC Tesco, Lee Mill Industrial Estate 55.9% 27.6% 35.7% 22.5% 29.1% 1.8% 2.3% 3.3% - Other Destinations (Study Area) Other shops 5.8% 34.7% 15.2% 47.5% 2.0% 1.7% 0.0% 0.2% - Plymouth Other shops 3.5% 2.3% 3.6% 9.2% 1.9% 0.3% 0.0% 0.0% - All Other Destinations Other shops 5.4% 8.5% 35.9% 18.8% 9.4% 3.6% 10.4% 20.6% - - Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% - - Total SHDC Destinations 85.4% 54.5% 45.3% 24.5% 86.8% 94.4% 89.6% 79.2% - Total Study Area (Zones 1-8) 91.2% 89.2% 60.5% 72.0% 88.7% 96.1% 89.6% 79.4% Source: NEMS Household Survey 2015

South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 8 - Convenience goods spending patterns (2013)

Market Zone Destination Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total Share Dartmouth town centre Other shops 0.0 0.0 0.0 0.1 0.2 0.0 5.0 0.0 5.3 1.7% Dartmouth out of centre Lidl, Townstal Road 0.0 0.0 0.0 0.0 0.1 0.4 3.7 0.0 4.2 1.3% Dartmouth out of centre Sainsbury's, Nelson Road 0.0 0.0 0.0 1.2 0.0 1.6 11.4 0.2 14.5 4.5% Ivybridge town centre Co-op, Glanvilles Mill 3.7 1.7 0.4 0.4 0.0 0.0 0.0 0.0 6.3 1.9% Ivybridge town centre Local shops 2.3 0.6 0.5 0.0 0.0 0.0 0.0 0.0 3.4 1.0% Ivybridge out of centre Other shops 1.3 0.3 0.2 0.0 0.0 0.0 0.0 0.0 1.8 0.6% Kingsbridge town centre Other shops 0.0 0.5 0.0 0.0 0.4 3.0 0.1 0.0 3.9 1.2% Kingsbridge out of centre Morrisons, Redford Meadow 0.0 2.7 0.1 0.0 2.0 19.0 0.8 0.1 24.7 7.7% Kingsbridge out of centre Tesco, Cookworthy Road 0.0 1.6 0.0 0.0 2.3 10.7 0.1 0.0 14.7 4.6% Totnes town centre Morrisons, Coronation Road 0.0 0.7 0.1 0.0 3.8 0.5 2.1 13.2 20.4 6.3% Totnes town centre Local shops 0.0 0.0 0.1 0.1 0.4 0.2 0.1 3.7 4.7 1.5% Local Centres Other shops 0.0 1.3 0.0 0.1 0.0 0.9 0.0 0.0 2.4 0.8% Other SHDC (incl. villages) Other shops 0.0 1.3 0.3 0.5 5.0 0.8 0.5 2.9 11.3 3.5% Out of Centre SHDC Other shops 0.0 0.1 0.0 0.0 0.1 0.0 0.0 0.1 0.3 0.1% Out of Centre SHDC Tesco, Lee Mill Industrial Estate 13.8 11.1 6.4 26.9 7.4 0.7 0.6 0.9 67.7 21.1% Other Destinations (Study Area) Other shops 1.4 13.9 2.7 56.9 0.5 0.7 0.0 0.0 76.1 23.7% Plymouth Other shops 0.9 0.9 0.7 11.0 0.5 0.1 0.0 0.0 14.0 4.4% All Other Destinations Other shops 1.3 3.4 6.4 22.5 2.4 1.4 2.8 5.5 45.9 14.3% - Total 24.6 40.0 17.9 119.9 25.3 39.9 27.3 26.6 321.7 100.0% - Total SHDC Destinations 21.0 21.8 8.1 29.4 22.0 37.7 24.5 21.1 185.6 57.7% - Total Study Area (Zones 1-8) 22.5 35.7 10.8 86.3 22.5 38.4 24.5 21.1 261.8 81.4% Notes: Product of Table 3 and Table 7 South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 9 - Food and beverage market shares (2013)

Zone Destination Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total

Dartmouth 0.0% 0.5% 0.5% 0.4% 0.0% 2.4% 62.4% 0.0% - Ivybridge 59.1% 7.8% 7.8% 1.5% 2.8% 0.7% 0.0% 0.0% - Kingsbridge 0.4% 10.1% 10.1% 0.0% 6.9% 70.1% 0.0% 0.0% - Totnes 1.3% 0.0% 0.0% 0.0% 19.1% 1.7% 3.5% 79.2% - Local Centres 0.0% 13.8% 13.8% 1.7% 1.1% 10.2% 0.0% 0.0% - Various Other SHDC (incl. villages) 4.1% 18.5% 18.5% 1.2% 37.4% 3.7% 15.2% 11.4% - Various Out of Centre SHDC 0.0% 10.9% 10.9% 0.5% 7.0% 1.3% 3.5% 0.5% - Various Other Destinations (Study Area) 2.9% 3.2% 3.2% 22.3% 1.9% 0.0% 1.3% 1.6% - Outside Exeter 1.3% 0.7% 0.7% 0.0% 1.3% 0.0% 0.6% 0.5% Outside Plymouth 24.0% 25.8% 25.8% 64.3% 7.5% 6.5% 0.7% 0.7% Outside Torquay 1.1% 0.0% 0.0% 0.0% 1.4% 0.6% 2.3% 2.4% - Outside All Other Destinations 5.8% 8.8% 8.8% 8.0% 13.6% 2.8% 10.6% 3.7% - - Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% - Total SHDC Destinations 64.9% 61.5% 61.5% 5.4% 74.4% 90.2% 84.6% 91.1% - Total Study Area (Zones 1-8) 67.8% 64.7% 64.7% 27.7% 76.3% 90.2% 85.9% 92.7% - Source: NEMS Household Survey 2013

South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 10 - Food and beverage spending patterns (2013)

Market Zone Destination Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Total share Dartmouth 0.0 0.1 0.0 0.2 0.0 0.4 8.1 0.0 8.9 5.9% Ivybridge 6.9 1.5 0.7 0.9 0.3 0.1 0.0 0.0 10.4 6.9% Kingsbridge 0.0 1.9 0.9 0.0 0.8 13.0 0.0 0.0 16.7 11.1% Totnes 0.2 0.0 0.0 0.0 2.2 0.3 0.4 10.0 13.1 8.7% Local Centres 0.0 2.6 1.2 0.9 0.1 1.9 0.0 0.0 6.8 4.5% Various Other SHDC (incl. villages) 0.5 3.6 1.6 0.7 4.3 0.7 2.0 1.4 14.7 9.7% Various Out of Centre SHDC 0.0 2.1 0.9 0.3 0.8 0.2 0.5 0.1 4.9 3.2% Various Other Destinations (Study Area) 0.3 0.6 0.3 12.5 0.2 0.0 0.2 0.2 14.3 9.5% Outside Exeter 0.2 0.1 0.1 0.0 0.1 0.0 0.1 0.1 0.6 0.4% Outside Plymouth 2.8 5.0 2.2 35.9 0.9 1.2 0.1 0.1 48.2 31.9% Outside Torquay 0.1 0.0 0.0 0.0 0.2 0.1 0.3 0.3 1.0 0.7% Outside All Other Destinations 0.7 1.7 0.7 4.4 1.6 0.5 1.4 0.5 11.5 7.6% - Total 11.7 19.3 8.5 55.9 11.5 18.6 12.9 12.6 151.0 100.0% Total SHDC Destinations 7.6 11.8 5.2 3.0 8.5 16.8 10.9 11.5 75.4 50.0% Total Study Area (Zones 1-8) 7.9 12.5 5.5 15.5 8.8 16.8 11.1 11.7 89.7 59.4% Notes: Product of Table 4 and Table 9 South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 11a - Comparison goods commitments

Retail Floorspace Retail Floorspace Comparison goods Comparison goods Sales density in 2021 Centre / Scheme Turnover in 2021 (£m) (Gross sqm) (Net sqm) (%) (sqm net) (£ per sqm) Town centre locations 18 Duke Street, Dartmouth, Devon 123 80 100% 80 6,464 0.5 Total 123 80 - 80 - 0.5 Out of centre Endsleigh Park, South Woodland Farm, Ivybridge 639 415 100% 415 6,464 2.7 Stowford Mills, Harford Road, Ivybridge 191 124 100% 124 6,464 0.8 Total out of centre 830 540 - 540 - 3.5 GRAND TOTAL 953 619 619 4.0 Assumptions : Florspace splits either from application documents or based on PBA assumptions Assumed all commitments trading in 2021; turnover levels, from application documents or PBA assumptions

Table 11b - Convenience goods commitments

Retail Floorspace Retail Floorspace Convenience goods Convenience goods Sales density in 2021 Centre / Scheme Turnover in 2021 (£m) (Gross sqm) (Net sqm) (%) (sqm net) (£ per sqm)

Town centre locations - Total 0 0 - 0 - 0.0 Out of centre Springfield Fruit & Veg, East Charleton, Kingsbridge 189 123 100% 123 12,000 1.5 Total out of centre 189 123 - 123 - 1.5 GRAND TOTAL 189 123 123 1.5 Assumptions : Florspace splits either from application documents or based on PBA assumptions Assumed all commitments trading in 2021; turnover levels, from application documents or PBA assumptions South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 12a - Comparison goods turnover (town centres only)

Net Gross Survey derived Gross:net ratio comparison Survey derived Inflow Inflow Total turnover Destination Store floorspace sales denity (%) floorspace turnover (£m) (%) (£m) (£m) (sqm gross) (£m per sqm) (sqm net) Dartmouth All Stores 8,610 70% 6,027 10.9 20% 2.7 13.6 1,584 Ivybridge All Stores 4,940 70% 3,458 12.1 10% 1.3 13.5 2,729 Kingsbridge All Stores 11,135 70% 7,795 31.2 10% 3.5 34.7 3,116 Totnes All Stores 14,440 70% 10,108 20.6 15% 3.6 24.3 1,682 Local Centres All Stores - - - 2.2 10% 0.2 2.4 - Other SHDC (incl. villages) All Stores - - - 14.6 10% 1.6 16.2 - Out of Centre SHDC All Stores - - - 3.7 10% 0.4 4.1 - Total - - - 95.4 - 13.5 -- Assumptions : Floorspace from Experian GOAD; inflow based on PBA assumptions 2015 Prices

Table 12b - Convenience goods turnover

Proportion of Net Gross Total survey Survey derived Gross:net ratio Net floorspace convenience convenience Survey derived Inflow Inflow Destination Store floorspace derived turnover sales denity (£m (%) (sqm) goods floorspace turnover (£m) (%) (£m) (sqm gross) (£m) per sqm) (%) (sqm net) Dartmouth town centre Other shops 2,880 65% 1,872 95% 1,778 5.3 5.0% 0.3 5.6 3,150 Dartmouth out of centre Lidl, Townstal Road 1,348 79% 1,063 80% 850 4.2 5.0% 0.2 4.4 5,173 Dartmouth out of centre Sainsbury's, Nelson Road 3,129 60% 1,863 68% 1,263 14.5 5.0% 0.8 15.2 12,074 Ivybridge town centre Co-op, Glanvilles Mill 1,060 70% 742 80% 594 6.3 5.0% 0.3 6.6 11,103 Ivybridge town centre Local shops 2,350 65% 1,528 95% 858 3.4 5.0% 0.2 3.5 4,117 Ivybridge out of centre Other shops ----- 1.8 5.0% 0.1 1.9 - Kingsbridge town centre Other shops 6,770 65% 4,401 95% 1,670 3.9 5.0% 0.2 4.2 2,487 Kingsbridge out of centre Morrisons, Redford Meadow 1,810 73% 1,325 80% 1,060 24.7 5.0% 1.3 26.0 24,513 Kingsbridge out of centre Tesco, Cookworthy Road 3,716 60% 2,230 65% 1,450 14.7 5.0% 0.8 15.5 10,680 Totnes town centre Morrisons, Coronation Road 4,816 46% 2,206 70% 1,544 20.4 5.0% 1.1 21.5 13,895 Totnes town centre Local shops 8,790 65% 5,714 95% 3,884 4.7 5.0% 0.2 5.0 1,285 Local Centres Other shops ----- 2.4 5.0% 0.1 2.5 - Other SHDC (incl. villages) Other shops ----- 11.3 5.0% 0.6 11.9 - Out of Centre SHDC Other shops ----- 0.3 5.0% 0.0 0.3 - Out of Centre SHDC Tesco, Lee Mill Industrial Estate 10,707 58% 6,163 75% 4,625 67.7 5.0% 3.6 71.3 15,416 Total -- - - - 185.6 - 9.8 195.4 - Assumptions : Floorspace from Experian Goad, IGD and LPA records; inflow based on PBA assumptions 2015 Prices South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 12c - Benchmark assessment of convenience turnover

Net Total survey Benchmark Over / Under convenience Benchmark derived Destination Store sales density (£ trading floorspace turnover (£m) turnover per sqm net) (£m) (sqm net) (£m) Dartmouth town centre Other shops 1,778 3,500 6.2 5.6 -0.6 Dartmouth out of centre Lidl, Townstal Road 850 6,405 5.4 4.4 -1.0 Dartmouth out of centre Sainsbury's, Nelson Road 1,263 12,692 16.0 15.2 -0.8 Ivybridge town centre Co-op, Glanvilles Mill 594 8,525 5.1 6.6 1.5 Ivybridge town centre Local shops 858 3,500 3.0 3.5 0.5 Ivybridge out of centre Other shops - - - 1.9 0.0 Kingsbridge town centre Other shops 1,670 3,500 5.8 4.2 -1.7 Kingsbridge out of centre Morrisons, Redford Meadow 1,060 12,112 12.8 26.0 13.1 Kingsbridge out of centre Tesco, Cookworthy Road 1,450 13,466 19.5 15.5 -4.0 Totnes town centre Morrisons, Coronation Road 1,544 12,112 18.7 21.5 2.8 Totnes town centre Local shops 3,884 3,500 13.6 5.0 -8.6 Local Centres Other shops - - - 2.5 0.0 Other SHDC (incl. villages) Other shops - - - 11.9 0.0 Out of Centre SHDC Other shops - - - 0.3 0.0 Out of Centre SHDC Tesco, Lee Mill Industrial Estate 4,625 13,446 62.2 71.3 9.1 Total - - - - 10.3 Assumptions : Benchmark sales density for named retailers from PCC retail evidence for consistency; other stores PBA assumptions 2015 Prices

Table 12d - Food and beverage turnover (town centres only)

Gross Survey derived Survey derived Inflow Inflow Total turnover Destination Outlet floorspace sales denity turnover (£m) (%) (£m) (£m) (sqm gross) (£m per sqm)

Dartmouth All 2,250 8.9 20% 2.2 11.1 4,934 Ivybridge All 980 10.4 10% 1.2 11.5 11,750 Kingsbridge All 2,090 16.7 10% 1.9 18.5 8,874 Totnes All 4,230 13.1 15% 2.3 15.4 3,651 Local Centres All - 6.8 10% 0.8 7.5 - Other SHDC (incl. villages) All - 14.7 10% 1.6 16.3 - Out of Centre SHDC All - 4.9 10% 0.5 5.4 - Total 49.1 - 10.5 59.5 - Assumptions : Floorspace from Experian GOAD; inflow based on PBA assumptions 2015 Prices South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 13a - Comparison goods expenditure and quantitative need Scenario A: Constant market share

District Wide Dartmouth Ivybridge Kingsbridge Totnes Elsewhere SHDC Sales density growth (% per annum) - 1.50% 1.50% 1.50% 1.50% 1.50% 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 Available expenditure A Total expenditure (£m) 400.7 461.1 508.2 595.1 767.2 400.7 461.1 508.2 595.1 767.2 400.7 461.1 508.2 595.1 767.2 400.7 461.1 508.2 595.1 767.2 400.7 461.1 508.2 595.1 767.2 400.7 461.1 508.2 595.1 767.2 B Market share of study area (%) 23.8% 23.8% 23.8% 23.8% 23.8% 2.7% 2.7% 2.7% 2.7% 2.7% 3.0% 3.0% 3.0% 3.0% 3.0% 7.8% 7.8% 7.8% 7.8% 7.8% 5.2% 5.2% 5.2% 5.2% 5.2% 5.1% 5.1% 5.1% 5.1% 5.1% C Retained expenditure (£m) 95.4 109.7 121.0 141.6 182.6 10.9 12.6 13.8 16.2 20.9 12.1 14.0 15.4 18.0 23.2 31.2 35.9 39.6 46.4 59.8 20.6 23.8 26.2 30.7 39.5 20.5 23.5 25.9 30.4 39.2 D Inflow expenditure (£m) 13.5 15.5 17.1 20.0 25.8 2.7 3.1 3.5 4.1 5.2 1.3 1.6 1.7 2.0 2.6 3.5 4.0 4.4 5.2 6.6 3.6 4.2 4.6 5.4 7.0 2.3 2.6 2.9 3.4 4.4 E Inflow proportion (%) 12.4% 12.4% 12.4% 12.4% 12.4% 20.0% 20.0% 20.0% 20.0% 20.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 15.0% 15.0% 15.0% 15.0% 15.0% 10.0% 10.0% 10.0% 10.0% 10.0% F Total available expenditure (£) 108.8 125.2 138.0 161.6 208.4 13.6 15.7 17.3 20.3 26.1 13.5 15.5 17.1 20.0 25.8 34.7 39.9 44.0 51.5 66.4 24.3 27.9 30.8 36.1 46.5 22.7 26.1 28.8 33.7 43.5 G Over / Under trading (£m) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Claims on expenditure H Turnover of existing floorspace (£m) 108.8 113.8 122.6 132.1 148.8 13.6 14.3 15.4 16.6 18.6 13.5 14.1 15.2 16.4 18.4 34.7 36.3 39.1 42.1 47.4 24.3 25.4 27.4 29.5 33.2 22.7 23.8 25.6 27.6 31.1 I Turnover of commitments (£m) 0.0 0.0 4.5 4.9 5.5 0.0 0.0 0.5 0.6 0.6 0.0 0.0 0.0 0.0 0.0 0 0.0 0.0 0.0 0.0 0 0.0 0.0 0.0 0.0 0 0.0 4.0 4.3 4.9 Quantitative need J Expenditure capacity (£m) 0.0 11.4 10.9 24.7 54.1 0.0 1.4 1.4 3.1 6.8 0.0 1.4 1.9 3.7 7.4 0.0 3.6 4.9 9.4 19.0 0.0 2.6 3.4 6.6 13.3 0.0 2.4 -0.8 1.9 7.6 K Assumed sales density (£ per sqm net) - - - - - 5,738 6,000 6,464 6,963 7,844 5,738 6,000 6,464 6,963 7,844 5,738 6,000 6,464 6,963 7,844 5,738 6,000 6,464 6,963 7,844 5,738 6,000 6,464 6,963 7,844 L Net quantitative need (sqm) 0 1,905 1,689 3,546 6,898 0 239 219 452 872 0 236 296 526 941 0 607 762 1,354 2,422 0 425 533 947 1,695 0 398 -121 267 967 M Gross quantitative need (sqm) 0 2,540 2,252 4,728 9,197 0 318 293 603 1,163 0 315 394 701 1,255 0 810 1,015 1,805 3,230 0 567 711 1,263 2,260 0 530 -161 356 1,289 Notes: 2015 Prices South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 14a - Convenience goods expenditure and quantitative need Scenario A: Constant market share

District Wide Dartmouth Ivybridge Kingsbridge Totnes Elsewhere SHDC Sales density growth (% per annum) - 0.00% 0.00% 0.00% 0.00% 0.00% 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 Available expenditure A Total expenditure (£m) 321.7 316.0 310.8 312.6 315.3 321.7 316.0 310.8 312.6 315.3 321.7 316.0 310.8 312.6 315.3 321.7 316.0 310.8 312.6 315.3 321.7 316.0 310.8 312.6 315.3 321.7 316.0 310.8 312.6 315.3 B Market share of study area (%) 57.7% 57.7% 57.7% 57.7% 57.7% 1.7% 1.7% 1.7% 1.7% 1.7% 3.0% 3.0% 3.0% 3.0% 3.0% 1.2% 1.2% 1.2% 1.2% 1.2% 7.8% 7.8% 7.8% 7.8% 7.8% 44.0% 44.0% 44.0% 44.0% 44.0% C Retained expenditure (£m) 185.6 182.4 179.4 180.4 181.9 5.3 5.2 5.1 5.2 5.2 9.6 9.4 9.3 9.3 9.4 3.9 3.9 3.8 3.8 3.9 25.1 24.7 24.3 24.4 24.6 141.6 139.2 136.8 137.6 138.8 D Inflow expenditure (£m) 9.8 9.6 9.4 9.5 9.6 0.3 0.3 0.3 0.3 0.3 0.5 0.5 0.5 0.5 0.5 0.2 0.2 0.2 0.2 0.2 1.3 1.3 1.3 1.3 1.3 7.5 7.3 7.2 7.2 7.3 E Inflow proportion (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% F Total available expenditure (£) 195.4 192.0 188.8 189.9 191.5 5.6 5.5 5.4 5.4 5.5 10.1 9.9 9.8 9.8 9.9 4.2 4.1 4.0 4.0 4.1 26.4 26.0 25.6 25.7 25.9 149.1 146.5 144.1 144.9 146.1 G Over / Under trading (£m) 16.1 16.1 16.1 16.1 16.1 -0.6 -0.6 -0.6 -0.6 -0.6 2.1 2.1 2.1 2.1 2.1 -1.7 -1.7 -1.7 -1.7 -1.7 -5.9 -5.9 -5.9 -5.9 -5.9 16.4 16.4 16.4 16.4 16.4 Claims on expenditure H Turnover of existing floorspace (£m) 195.4 195.4 195.4 195.4 195.4 5.6 5.6 5.6 5.6 5.6 10.1 10.1 10.1 10.1 10.1 4.2 4.2 4.2 4.2 4.2 26.4 26.4 26.4 26.4 26.4 149.1 149.1 149.1 149.1 149.1 I Turnover of commitments (£m) 0.0 0.0 1.5 1.5 1.5 0 0.0 0.0 0.0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1.5 1.5 1.5 Quantitative need J Expenditure capacity (£m) 0.0 -3.4 -8.1 -7.0 -5.4 -0.6 -0.7 -0.8 -0.8 -0.7 2.1 1.9 1.7 1.8 1.9 -1.7 -1.8 -1.8 -1.8 -1.8 -5.9 -6.3 -6.7 -6.6 -6.4 16.4 13.8 9.9 10.7 11.9 K Assumed sales density (£ per sqm net) - - - - - 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 10,472 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 L Net quantitative need (sqm) 1,344 246 183 378 410 -52 -60 -68 -65 -61 172 157 143 148 155 -141 -147 -153 -151 -148 -559 -526 -562 -550 -531 1,366 1,148 822 893 995 M Gross quantitative need (sqm) 1,793 379 282 581 630 -80 -92 -104 -100 -94 264 241 220 228 238 -217 -226 -235 -232 -227 -860 -810 -865 -846 -818 2,101 1,766 1,265 1,373 1,531 Notes: 2015 Prices South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 15 - Food and beverage quantitative need Scenario A: Constant market share

District Wide Dartmouth Ivybridge Kingsbridge Totnes Elsewhere SHDC Sales density growth (% per annum) - 0.40% 0.40% 0.40% 0.40% 0.40% 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 2013 2016 2021 2026 2034 Available expenditure A Total expenditure (£m) 151.0 160.8 170.5 184.8 209.6 151.0 160.8 170.5 184.8 209.6 151.0 160.8 170.5 184.8 209.6 151.0 160.8 170.5 184.8 209.6 151.0 160.8 170.5 184.8 209.6 151.0 160.8 170.5 184.8 209.6 B Market share of study area (%) 50.0% 50.0% 50.0% 50.0% 50.0% 5.9% 5.9% 5.9% 5.9% 5.9% 6.9% 6.9% 6.9% 6.9% 6.9% 11.1% 11.1% 11.1% 11.1% 11.1% 8.7% 8.7% 8.7% 8.7% 8.7% 17.5% 17.5% 17.5% 17.5% 17.5% C Retained expenditure (£m) 75.4 80.3 85.2 92.3 104.7 8.9 9.5 10.0 10.9 12.3 10.4 11.0 11.7 12.7 14.4 16.7 17.8 18.9 20.4 23.2 13.1 14.0 14.8 16.1 18.2 26.4 28.1 29.8 32.3 36.6 D Inflow expenditure (£m) 10.5 11.2 11.8 12.8 14.5 2.2 2.4 2.5 2.7 3.1 1.2 1.2 1.3 1.4 1.6 1.9 2.0 2.1 2.3 2.6 2.3 2.5 2.6 2.8 3.2 2.9 3.1 3.3 3.6 4.1 E Inflow proportion (%) 12.2% 12.2% 12.2% 12.2% 12.2% 20.0% 20.0% 20.0% 20.0% 20.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 15.0% 15.0% 15.0% 15.0% 15.0% 10.0% 10.0% 10.0% 10.0% 10.0% F Total available expenditure (£) 85.9 91.5 97.0 105.1 119.2 11.1 11.8 12.5 13.6 15.4 11.5 12.3 13.0 14.1 16.0 18.5 19.8 20.9 22.7 25.8 15.4 16.4 17.4 18.9 21.4 29.3 31.2 33.1 35.8 40.7 G Over / Under trading (£m) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Claims on expenditure H Turnover of existing floorspace (£m) 85.9 86.9 88.7 90.5 93.4 11.1 11.2 11.5 11.7 12.1 11.5 11.7 11.9 12.1 12.5 18.5 18.8 19.1 19.5 20.2 15.4 15.6 15.9 16.3 16.8 29.3 29.6 30.2 30.8 31.8 I Turnover of commitments (£m) 0.0 0.0 0.0 0.0 0.0 0 0.0 0.0 0.0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.0 0.0 0.0 Quantitative need J Expenditure capacity (£m) 0.0 4.6 8.3 14.7 25.9 0.0 0.6 1.1 1.9 3.3 0.0 0.6 1.1 2.0 3.5 0.0 1.0 1.8 3.2 5.6 0.0 0.8 1.5 2.6 4.6 0.0 1.6 2.8 5.0 8.8 K Assumed sales density (£ per sqm gross) - - - - - 6,500 6,578 6,711 6,846 7,068 6,500 6,578 6,711 6,846 7,068 6,500 6,578 6,711 6,846 7,068 6,500 6,578 6,711 6,846 7,068 6,500 6,578 6,711 6,846 7,068 L Gross quantitative need (sqm) 0 692 1,240 2,145 3,000 0 90 160 277 473 0 93 166 288 490 0 150 268 463 790 0 125 223 386 658 0 236 423 731 1,247 Notes: 2015 Prices South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 16a - Summary of comparison goods quantitative need Table 16b - Summary of convenience goods quantitative need

2016 2021 2026 2034 2016 2021 2026 2034 Comparison goods Convenience goods Scenario A: Constant market share Scenario A: Constant market share Borough Wide (sqm net) 1,900 1,690 3,550 6,900 Borough Wide (sqm net) 250 180 380 410 Borough Wide (sqm gross) 2,540 2,250 4,730 9,200 Borough Wide (sqm gross) 380 280 580 630 Dartmouth (sqm net) 240 220 450 870 Dartmouth (sqm net) -60 -70 -70 -60 Dartmouth (sqm gross) 320 290 600 1,160 Dartmouth (sqm gross) -90 -100 -100 -90 Ivybridge (sqm net) 240 300 530 940 Ivybridge (sqm net) 160 140 150 150 Ivybridge (sqm gross) 310 390 700 1,250 Ivybridge (sqm gross) 240 220 230 240 Kingsbridge (sqm net) 610 760 1,350 2,420 Kingsbridge (sqm net) -150 -150 -150 -150 Kingsbridge (sqm gross) 810 1,020 1,800 3,230 Kingsbridge (sqm gross) -230 -230 -230 -230 Totnes (sqm net) 430 530 950 1,700 Totnes (sqm net) -530 -560 -550 -530 Totnes (sqm gross) 570 710 1,260 2,260 Totnes (sqm gross) -810 -860 -850 -820 Elsewhere SHDC (sqm net) 400 -120 270 970 Elsewhere SHDC (sqm net) 1,150 820 890 1,000 Elsewhere SHDC (sqm gross) 530 -160 360 1,290 Elsewhere SHDC (sqm gross) 1,770 1,270 1,370 1,530

Table 16c - Summary of food and beverage quantitative need

2016 2021 2026 2034 Food and drink Scenario A: Constant market share Borough Wide (sqm gross) 690 1,240 2,140 3,000 Dartmouth (sqm gross) 90 160 280 470 Ivybridge (sqm gross) 90 170 290 490 Kingsbridge (sqm gross) 150 270 460 790 Totnes (sqm gross) 120 220 390 660 Elsewhere SHDC (sqm gross) 240 420 730 1,250 Retail and Leisure Study Final report

Appendix J WDBC capacity tables

South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 1 - Population growth

TCCA OCCA OCA Year Total Population Growth Rates Zones 1-3 Zones 4-7 Zones 8-10 2011 16,483 20,166 67,720 104,369 2011-2016 0.47% 2016 16,874 20,644 69,326 106,844 2016-2021 0.68% 2021 17,457 21,357 71,720 110,533 2021-2026 0.58% 2026 17,965 21,979 73,807 113,751 2026-2034 0.39% 2034 18,534 22,675 76,147 117,356 Numeric change 2011-2026 1,482 1,813 6,087 9,382 Numeric change 2011-2034 2,051 2,509 8,427 10,512 Notes: Experian MMG3 Base Population 2015: local Devon CC projections used 2013 to 2034 South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 2 - Expenditure on comparison goods

TCCA OCCA OCA Year Total Expenditure Growth Rates Zones 1-3 Zones 4-7 Zones 8-10 2011 2011-2012 2.50% Per capita (£) 2,943 2,863 3,088 - 2012-2013 2.20% Total expenditure, including SFT (£m) 48.5 57.7 209.1 315.4 2013-2014 7.20% Special forms of trading at 10.0% 4.9 5.8 20.9 31.5 2014-2015 4.60% 2011 Total expenditure, excluding SFT (£m) 43.7 52.0 188.2 283.8 2015-2016 3.30% 2016 2016-2017 1.40% Per capita (£) 3,571 3,473 3,747 - 2017-2018 1.00% Total expenditure, including SFT (£m) 60.3 71.7 259.8 391.8 2018-2023 3.00% Special forms of trading at 13.2% 8.0 9.5 34.3 51.7 2023-2034 3.20% 2016 Total expenditure, excluding SFT (£m) 52.3 62.2 225.5 340.0 2021 Per capita (£) 3,996 3,887 4,194 - Total expenditure, including SFT (£m) 69.8 83.0 300.8 453.6 Special forms of trading at 15.6% 10.9 13.0 46.9 70.8 2021 Total expenditure, excluding SFT (£m) 58.9 70.1 253.9 382.8 2026 Per capita (£) 4,659 4,533 4,890 - Total expenditure, including SFT (£m) 83.7 99.6 360.9 544.3 Special forms of trading at 16.10% 13.5 16.0 58.1 87.6 2026 Total expenditure, excluding SFT (£m) 70.2 83.6 302.8 456.6 2034 Per capita (£) 5,995 5,832 6,292 - Total expenditure, including SFT (£m) 111.1 132.2 479.1 722.4 Special forms of trading at 16.5% 18.3 21.8 79.0 119.2 2034 Total expenditure, excluding SFT (£m) 92.8 110.4 400.0 603.2 Monetary change 2011-2026 26.6 31.6 114.6 172.8 Monetary change 2011-2034 49.1 58.5 211.8 319.4 Notes: Expenditure data from Experian MMG3, 2015 in 2015 prices Expenditure growth and SFT from Experian Retail Planner Briefing Note 14 (November 2016) South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 3 - Expenditure on convenience goods

TCCA OCCA OCA Year Total Expenditure Growth Rates Zones 1-3 Zones 4-7 Zones 8-10 2011 2011-2012 -0.50% Per capita (£) 2,271 2,361 2,466 2012-2013 -0.60% Total expenditure, including SFT (£m) 37.4 47.6 167.0 252.0 2013-2014 -1.70% Special forms of trading at 1.6% 0.6 0.8 2.7 4.0 2014-2015 -1.10% 2011 Total expenditure, excluding SFT (£m) 36.8 46.8 164.3 248.0 2015-2016 0.00% 2016 2016-2017 -0.20% Per capita (£) 2,183 2,270 2,371 2017-2018 -0.90% Total expenditure, including SFT (£m) 36.8 46.9 164.4 248.1 2018-2023 0.00% Special forms of trading at 3.0% 0.6 0.7 2.6 4.0 2023-2034 0.10% 2016 Total expenditure, excluding SFT (£m) 36.3 46.1 161.8 244.1 2021 Per capita (£) 2,116 2,201 2,299 Total expenditure, including SFT (£m) 36.9 47.0 164.9 248.8 Special forms of trading at 3.9% 1.4 1.8 6.4 9.7 2021 Total expenditure, excluding SFT (£m) 35.5 45.2 158.4 239.1 2026 Per capita (£) 2,123 2,207 2,306 Total expenditure, including SFT (£m) 38.1 48.5 170.2 256.8 Special forms of trading at 4.6% 1.8 2.2 7.8 11.8 2026 Total expenditure (expenditure SFT) 36.4 46.3 162.3 245.0 2034 Per capita (£) 2,140 2,225 2,324 Total expenditure, including SFT (£m) 39.7 50.4 177.0 267.1 Special forms of trading at 5.2% 2.1 2.6 9.2 13.9 2031 Total expenditure (expenditure SFT) 37.6 47.8 167.8 253.2 Monetary change 2011-2026 -0.4 -0.6 -2.0 -3.0 Monetary change 2011-2034 0.8 1.0 3.4 5.2 Notes: Expenditure data from Experian MMG3, 2015 in 2015 prices Expenditure growth and SFT from Experian Retail Planner Briefing Note 14 (November 2016) South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 4 - Expenditure on leisure (Part 1)

TCCA OCCA OCA Year Total Expenditure Growth Rates Zones 1-3 Zones 4-7 Zones 8-10 2011 2011-2012 1.10% Recreational and sporting services per capita (£) 125 182 148 2012-2013 2.30% Recreational and sporting services (£m) 2.1 3.7 10.0 15.8 2013-2014 2.10% Cultural services per capita (£) 306 323 311 2014-2015 1.30% Cultural services (£m) 5.0 6.5 21.1 32.6 2015-2016 1.90% Games of chance per capita (£) 167 158 158 2016-2017 0.50% Games of chance (£m) 2.8 3.2 10.7 16.6 2017-2018 0.20% Restaurants, cafes etc.. per capita (£) 995 1,233 1,085 2018-2023 1.30% Restaurants, cafes etc.. (£m) 16.4 24.9 73.5 114.7 2023-2034 1.50% Accommodation services per capita (£) 252 365 289 Accommodation services (£m) 4.2 7.4 19.6 31.1 Hairdressing salons & personal grooming per capita (£) 252 365 289 Hairdressing salons & personal grooming (£m) 4.2 7.4 19.6 31.1 2011 Total expenditure (£m) 34.6 53.0 154.4 241.9 2016 Recreational and sporting services per capita (£) 136 199 161 Recreational and sporting services (£m) 2.3 4.1 11.2 17.6 Cultural services per capita (£) 333 352 339 Cultural services (£m) 5.6 7.3 23.5 36.4 Games of chance per capita (£) 183 172 172 Games of chance (£m) 3.1 3.5 11.9 18.5 Restaurants, cafes etc.. per capita (£) 1,085 1,344 1,183 Restaurants, cafes etc.. (£m) 18.3 27.7 82.0 128.0 Accommodation services per capita (£) 275 398 315 Accommodation services (£m) 4.6 8.2 21.8 34.7 Hairdressing salons & personal grooming per capita (£) 275 398 315 Hairdressing salons & personal grooming (£m) 4.6 8.2 21.8 34.7 2016 Total expenditure (£m) 38.6 59.1 172.3 270.0 2021 Recreational and sporting services per capita (£) 138 202 164 Recreational and sporting services (£m) 2.4 4.3 11.7 18.5 Cultural services per capita (£) 339 357 345 Cultural services (£m) 5.9 7.6 24.7 38.3 Games of chance per capita (£) 185 175 175 Games of chance (£m) 3.2 3.7 12.5 19.5 Restaurants, cafes etc.. per capita (£) 1,102 1,366 1,202 Restaurants, cafes etc.. (£m) 19.2 29.2 86.2 134.6 Accommodation services per capita (£) 280 405 320 Accommodation services (£m) 4.9 8.6 23.0 36.5 Hairdressing salons & personal grooming per capita (£) 280 405 320 Hairdressing salons & personal grooming (£m) 4.9 8.6 23.0 36.5 2021 Total expenditure (£m) 40.6 62.1 181.1 283.8 South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 4 - Expenditure on leisure (Part 2)

TCCA OCCA OCA Year Total Zones 1-3 Zones 4-7 Zones 8-10 2026 Recreational and sporting services per capita (£) 149 217 176 Recreational and sporting services (£m) 2.7 4.8 13.0 20.4 Cultural services per capita (£) 363 383 370 Cultural services (£m) 6.5 8.4 27.3 42.3 Games of chance per capita (£) 199 187 187 Games of chance (£m) 3.6 4.1 13.8 21.5 Restaurants, cafes etc.. per capita (£) 1,183 1,466 1,290 Restaurants, cafes etc.. (£m) 21.2 32.2 95.2 148.6 Accommodation services per capita (£) 300 434 343 Accommodation services (£m) 5.4 9.5 25.3 40.3 Hairdressing salons & personal grooming per capita (£) 300 434 343 Hairdressing salons & personal grooming (£m) 5.4 9.5 25.3 40.3 2026 Total expenditure (£m) 44.8 68.6 200.0 313.4 2034 Recreational and sporting services per capita (£) 167 244 198 Recreational and sporting services (£m) 3.1 5.5 15.1 23.7 Cultural services per capita (£) 409 432 417 Cultural services (£m) 7.6 9.8 31.7 49.1 Games of chance per capita (£) 224 211 211 Games of chance (£m) 4.2 4.8 16.1 25.0 Restaurants, cafes etc.. per capita (£) 1,332 1,651 1,453 Restaurants, cafes etc.. (£m) 24.7 37.4 110.6 172.7 Accommodation services per capita (£) 338 489 387 Accommodation services (£m) 6.3 11.1 29.5 46.8 Hairdressing salons & personal grooming per capita (£) 338 489 387 Hairdressing salons & personal grooming (£m) 6.3 11.1 29.5 46.8 2034 Total expenditure 52.1 79.7 232.4 364.2 Monetary change 2011-2026 (£m) Recreational and sporting services (£m) 0.6 1.1 3.0 4.7 Cultural services (£m) 1.5 1.9 6.2 9.6 Games of chance (£m) 0.5 0.6 1.8 2.9 Restaurants, cafes etc.. (£m) 4.8 7.3 21.7 33.9 Accommodation services (£m) 1.2 2.2 5.8 9.2 Hairdressing salons & personal grooming (£m) 1.2 2.2 5.8 9.2 Total leisure (£m) 9.9 15.3 44.3 69.4 Monetary change 2011-2034 (£m) Recreational and sporting services (£m) 1.0 1.9 5.1 8.0 Cultural services (£m) 2.5 3.3 10.7 16.5 Games of chance (£m) 0.8 0.9 3.2 4.9 Restaurants, cafes etc.. (£m) 8.3 12.6 37.1 58.0 Accommodation services (£m) 1.2 2.2 5.8 9.2 Hairdressing salons & personal grooming (£m) 2.1 3.7 9.9 15.7 Total leisure (£m) 16.0 24.6 71.7 112.3

Notes: Expenditure data from Experian MMG3, 2015 in 2015 prices Expenditure growth from Experian Retail Planner Briefing Note 14 (November 2016) South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 5 - Comparison goods market shares (2011)

TCCA OCCA OCA Zone Destination Total Zones 1-3 Zones 4-7 Zones 8-10 TCCA Tavistock Town Centre 43.0% 5.5% 10.2% - TCCA Tavistock Out of Centre 3.4% 0.1% 1.0% - OCCA Okehampton Town Centre 0.2% 23.8% 1.3% - OCCA Okehampton Out of Centre 0.0% 0.9% 0.0% - Various Local Centres 0.0% 1.4% 0.3% - Various Villages 0.2% 0.4% 1.3% - Various Other WDBC 0.0% 0.0% 0.0% - Various Other Destinations (Study Area) 4.2% 6.7% 14.3% - Outside Exeter 6.2% 50.5% 20.9% - Outside Plymouth 39.6% 3.1% 30.6% - Outside All Other Destinations 3.2% 7.6% 20.1% - - Total 100.0% 100.0% 100.0% - Total WDBC Destinations 46.8% 32.1% 14.1% - Total Study Area (Zones 1-10) 51.0% 38.8% 28.4% -

Source: RMG Clarity Survey 2011

South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 6 - Comparison goods spending patterns (2011)

TCCA OCCA OCA Market Zone Destination Total Zones 1-3 Zones 4-7 Zones 8-10 share TCCA Tavistock Town Centre 18.8 2.9 19.2 40.8 14.4% TCCA Tavistock Out of Centre 1.5 0.1 1.9 3.4 1.2% OCCA Okehampton Town Centre 0.1 12.4 2.4 14.9 5.2% OCCA Okehampton Out of Centre 0.0 0.5 0.0 0.5 0.2% Various Local Centres 0.0 0.7 0.6 1.3 0.5% Various Villages 0.1 0.2 2.4 2.7 1.0% Various Other WDBC 0.0 0.0 0.0 0.0 0.0% Various Other Destinations (Study Area) 1.8 3.5 26.9 32.2 11.4% Outside Exeter 2.7 26.2 39.3 68.3 24.1% Outside Plymouth 17.3 1.6 57.6 76.5 27.0% Outside All Other Destinations 1.4 3.9 37.8 43.2 15.2% - Total 43.7 52.0 188.2 283.8 100.0% Total WDBC Destinations 20.4 16.7 26.5 63.6 22.4% Total Study Area (Zones 1-10) 22.3 20.2 53.5 95.9 33.8% Notes: Product of Table 2 and Table 5 South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 7a - Convenience goods market shares (2011)

TCCA OCCA OCA Zone Destination Total Zones 1-3 Zones 4-7 Zones 8-10 TCCA Co-op, Brook Street, Tavistock Town Centre 8.2% 0.3% 1.2% - TCCA Co-op, Market Street, Tavistock Town Centre 6.8% 0.3% 0.0% - TCCA Other, Tavistock Town Centre 6.1% 1.6% 2.6% - OCCA Co-op, Market Street, Okehampton Town Centre 0.0% 14.0% 0.2% - OCCA Waitrose, School Way, Okehampton Town Centre 1.2% 28.4% 4.6% - OCCA Lidl, School Way, Okehampton Town Centre 0.0% 10.9% 1.5% - OCCA Other, Okehampton Town Centre 0.1% 3.6% 0.1% - Various Local Centres and Villages 2.6% 11.4% 8.8% - - Lidl, Plymouth Road, Tavistock (OOC) 5.8% 0.1% 0.9% - - Morrisons, Plymouth Road, Tavistock (OOC) 55.7% 5.0% 7.5% - Various Other Destinations (Study Area) 3.7% 9.7% 29.3% - Outside All Other Destinations 9.8% 14.7% 43.3% - - Total 100.0% 100.0% 100.0% - - Total WDBC Destinations 86.5% 75.6% 27.4% - Total Study Area (Zones 1-10) 90.2% 85.3% 56.7%

Source: RMG Clarity Survey 2011

Table 7b - Convenience goods market shares (2016) - ADJUSTED

TCCA OCCA OCA Zone Destination Total Zones 1-3 Zones 4-7 Zones 8-10 TCCA Co-op, Brook Street, Tavistock Town Centre 8.0% 0.3% 1.2% - TCCA Co-op, Market Street, Tavistock Town Centre 6.7% 0.3% 0.0% - TCCA Other, Tavistock Town Centre 6.0% 1.6% 2.6% - OCCA Co-op, Market Street, Okehampton Town Centre 0.0% 14.0% 0.2% - OCCA Waitrose, School Way, Okehampton Town Centre 1.1% 27.7% 4.4% - OCCA Lidl, School Way, Okehampton Town Centre 0.0% 10.8% 1.5% - OCCA Other, Okehampton Town Centre 0.1% 3.6% 0.1% - Various Local Centres and Villages 2.6% 11.4% 8.8% - - Lidl, Plymouth Road, Tavistock (OOC) 5.1% 0.1% 0.9% - - Morrisons, Plymouth Road, Tavistock (OOC) 39.9% 4.7% 6.7% - - Tesco, Plymouth Road Retail Park, Tavistock (OOC) 17.9% 1.6% 2.6% Various Other Destinations (Study Area) 3.5% 9.6% 28.7% - Outside All Other Destinations 9.2% 14.5% 42.4% - - Total 100.0% 100.0% 100.0% - - Total WDBC Destinations 87.3% 75.9% 28.9% - Total Study Area (Zones 1-10) 90.8% 85.5% 57.6%

Source: RMG Clarity Survey 2011, adjusted by PBA South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 8a - Convenience goods spending patterns (2011)

TCCA OCCA OCA Market Zone Destination Total Zones 1-3 Zones 4-7 Zones 8-10 share TCCA Co-op, Brook Street, Tavistock Town Centre 3.0 0.1 2.0 5.1 2.1% TCCA Co-op, Market Street, Tavistock Town Centre 2.5 0.1 0.0 2.6 1.1% TCCA Other, Tavistock Town Centre 2.2 0.7 4.3 7.3 2.9% OCCA Co-op, Market Street, Okehampton Town Centre 0.0 6.6 0.3 6.9 2.8% OCCA Waitrose, School Way, Okehampton Town Centre 0.4 13.3 7.6 21.3 8.6% OCCA Lidl, School Way, Okehampton Town Centre 0.0 5.1 2.5 7.6 3.1% OCCA Other, Okehampton Town Centre 0.0 1.7 0.2 1.9 0.8% Various Local Centres and Villages 1.0 5.3 14.5 20.8 8.4% - Lidl, Plymouth Road, Tavistock (OOC) 2.1 0.0 1.5 3.7 1.5% - Morrisons, Plymouth Road, Tavistock (OOC) 20.5 2.3 12.3 35.2 14.2% Various Other Destinations (Study Area) 1.4 4.5 48.2 54.1 21.8% Outside All Other Destinations 3.6 6.9 71.2 81.7 32.9% - Total 36.8 46.8 164.3 248.0 100.0% - Total WDBC Destinations 31.9 35.4 45.0 112.3 45.3% - Total Study Area (Zones 1-10) 33.2 40.0 93.2 166.4 67.1% Notes: Product of Table 3 and Table 7a

Table 8b - Convenience goods spending patterns (2016) - ADJUSTED

TCCA OCCA OCA Market Zone Destination Total Zones 1-3 Zones 4-7 Zones 8-10 share TCCA Co-op, Brook Street, Tavistock Town Centre 2.9 0.1 1.9 4.9 2.0% TCCA Co-op, Market Street, Tavistock Town Centre 2.4 0.1 0.0 2.6 1.1% TCCA Other, Tavistock Town Centre 2.2 0.7 4.2 7.1 2.9% OCCA Co-op, Market Street, Okehampton Town Centre 0.0 6.4 0.3 6.8 2.8% OCCA Waitrose, School Way, Okehampton Town Centre 0.4 12.8 7.1 20.3 8.3% OCCA Lidl, School Way, Okehampton Town Centre 0.0 5.0 2.4 7.3 3.0% OCCA Other, Okehampton Town Centre 0.0 1.7 0.2 1.9 0.8% Various Local Centres and Villages 0.9 5.2 14.2 20.3 8.3% - Lidl, Plymouth Road, Tavistock (OOC) 1.9 0.0 1.4 3.3 1.4% - Morrisons, Plymouth Road, Tavistock (OOC) 14.4 2.2 10.9 27.5 11.3% - Tesco, Plymouth Road Retail Park, Tavistock (OOC) 6.5 0.7 4.3 11.5 4.7% Various Other Destinations (Study Area) 1.3 4.4 46.4 52.1 21.3% Outside All Other Destinations 3.4 6.7 68.6 78.6 32.2% - Total 36.3 46.1 161.8 244.1 100.0% - Total WDBC Destinations 31.6 35.0 46.8 113.4 46.5% - Total Study Area (Zones 1-10) 32.9 39.4 93.2 165.5 67.8% Notes: Product of Table 3 and Table 7b South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 9a - Comparison goods commitments

Retail Floorspace Retail Floorspace Comparison goods Comparison goods Sales density in 2021 Centre / Scheme Turnover in 2021 (£m) (Gross sqm) (Net sqm) (%) (sqm net) (£ per sqm) Town centre locations ------Total 0 0 - 0 - 0.0 Out of centre locations Tesco, Tavistock 2,320 1,226 13% 164 6,274 1.0 Total 2,320 1,226 - 164 - 1.0 GRAND TOTAL 1.0 Assumptions : Florspace splits either from application documents or based on PBA assumptions Assumed all commitments trading in 2021; turnover levels, from application documents or PBA assumptions

Table 9b - Convenience goods commitments

Retail Floorspace Retail Floorspace Convenience goods Convenience goods Sales density in 2021 Centre / Scheme Turnover in 2021 (£m) (Gross sqm) (Net sqm) (%) (sqm net) (£ per sqm)

Town centre locations ------Total 0 0 - 0 - 0.0 Out of centre Tesco, Tavistock 2,320 1,226 87% 1,062 11,445 12.2 Total 2,320 1,226 - 1,062 - 12.2 GRAND TOTAL 12.2 Assumptions : Florspace splits either from application documents or based on PBA assumptions Assumed all commitments trading in 2021; turnover levels, from application documents or PBA assumptions South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 10a - Comparison goods turnover in 2011 (town centres only)

Net Gross Survey derived Gross:net ratio comparison Survey derived Inflow Inflow Total turnover Destination floorspace sales denity (%) floorspace turnover (£m) (%) (£m) (£m) (sqm gross) (£m per sqm) (sqm net) Tavistock 13,728 70% 9,610 40.8 20% 10.2 51.0 3,718 Okehampton 7,320 70% 5,124 14.9 10% 1.7 16.6 2,262 Other WDBC - - - 14.9 10% 1.7 16.6 - Total - - - 70.6 - 13.5 -- Assumptions : Floorspace from Experian GOAD; inflow based on PBA assumptions 2015 Prices

Table 10b - Convenience goods turnover in 2011

Proportion of Net Gross Total survey Survey derived Gross:net ratio Net floorspace convenience convenience Survey derived Inflow Inflow Store / Destination floorspace derived turnover sales denity (£m (%) (sqm) goods floorspace turnover (£m) (%) (£m) (sqm gross) (£m) per sqm) (%) (sqm net) Co-op, Brook Street, Tavistock Town Centre -- 847 85% 720 5.1 5.0% 0.3 5.4 6,379 Co-op, Market Street, Tavistock Town Centre -- 300 85% 255 2.6 5.0% 0.1 2.8 9,280 Other, Tavistock Town Centre -- 2,619 95% 2,488 7.3 5.0% 0.4 7.7 2,922 Co-op, Market Street, Okehampton Town Centre -- 940 85% 799 6.9 5.0% 0.4 7.3 7,713 Waitrose, School Way, Okehampton Town Centre -- 1,672 80% 1,338 21.3 5.0% 1.1 22.4 13,414 Lidl, School Way, Okehampton Town Centre -- 1,000 80% 800 7.6 5.0% 0.4 8.0 7,970 Other, Okehampton Town Centre -- 1,735 95% 1,648 1.9 5.0% 0.1 2.0 1,145 Local Centres and Villages -- - - - 20.8 5.0% 1.1 21.9 - Lidl, Plymouth Road, Tavistock (OOC) -- 957 80% 766 3.7 5.0% 0.2 3.9 4,028 Morrisons, Plymouth Road, Tavistock (OOC) -- 2,760 70% 1,932 35.2 5.0% 1.9 37.0 - Total -- - - - 112.3 - 5.9 118.2 - Assumptions : Floorspace from Experian Goad, IGD and LPA records; inflow based on PBA assumptions 2015 Prices South Hams & West Devon Retail & Leisure Study - SOUTH HAMS STUDY AREA

Table 10c - Benchmark assessment of convenience turnover

Net Total survey Benchmark Over / Under convenience Benchmark derived Store / Destination sales density (£ trading floorspace turnover (£m) turnover per sqm net) (£m) (sqm net) (£m) Co-op, Brook Street, Tavistock Town Centre 720 8,525 6.1 5.4 -0.7 Co-op, Market Street, Tavistock Town Centre 255 8,525 2.2 2.8 0.6 Other, Tavistock Town Centre 2,488 3,500 8.7 7.7 -1.1 Co-op, Market Street, Okehampton Town Centre 799 8,525 6.8 7.3 0.4 Waitrose, School Way, Okehampton Town Centre 1,338 10,710 14.3 22.4 8.1 Lidl, School Way, Okehampton Town Centre 800 4,833 3.9 8.0 4.1 Other, Okehampton Town Centre 1,648 3,500 5.8 2.0 -3.8 Local Centres and Villages - - - 7.7 - Lidl, Plymouth Road, Tavistock (OOC) 766 4,833 3.7 7.3 3.5 Morrisons, Plymouth Road, Tavistock (OOC) 1,932 12,112 23.4 22.4 -1.0 Total - - - - 10.3 Assumptions : Benchmark sales density are idendical to those used in PCC retail evidence for consistency; other stores PBA assumptions 2015 Prices South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 13a - Comparison goods expenditure and quantitative need Scenario A: Constant market share

Borough Wide Tavistock Town Centre Okehampton Town Centre Elsewhere WDBC Sales density growth (% per annum) - 1.50% 1.50% 1.50% 2011 2016 2021 2026 2034 2011 2016 2021 2026 2034 2011 2016 2021 2026 2034 2011 2016 2021 2026 2034 Available expenditure A Total expenditure (£m) 283.8 340.0 382.8 456.6 603.2 283.8 340.0 382.8 456.6 603.2 283.8 340.0 382.8 456.6 603.2 283.8 340.0 382.8 456.6 603.2 B Market share of study area (%) 22.4% 22.4% 22.4% 22.4% 22.4% 14.4% 14.4% 14.4% 14.4% 14.4% 5.2% 5.2% 5.2% 5.2% 5.2% 2.8% 2.8% 2.8% 2.8% 2.8% C Retained expenditure (£m) 63.6 76.3 85.8 102.4 135.3 40.8 48.9 55.1 65.7 86.8 14.9 17.8 20.1 24.0 31.7 7.9 9.5 10.7 12.7 16.8 D Inflow expenditure (£m) 13.5 16.2 18.2 21.7 28.7 10.2 12.2 13.8 16.4 21.7 1.7 2.0 2.2 2.7 3.5 1.7 2.0 2.2 2.7 3.5 E Inflow proportion (%) 17.5% 17.5% 17.5% 17.5% 17.5% 20.0% 20.0% 20.0% 20.0% 20.0% 10.0% 10.0% 10.0% 10.0% 10.0% 17.3% 17.3% 17.3% 17.3% 17.3% F Total available expenditure (£) 77.2 92.4 104.1 124.1 164.0 51.0 61.1 68.8 82.1 108.5 16.6 19.8 22.3 26.6 35.2 9.6 11.5 12.9 15.4 20.4 G Over / Under trading (£m) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Claims on expenditure H Turnover of existing floorspace (£m) 77.2 83.1 89.6 96.5 108.7 51.0 55.0 59.2 63.8 71.9 16.6 17.8 19.2 20.7 23.3 9.6 10.3 11.1 12.0 13.5 I Turnover of commitments (£m) 0.0 0.0 1.0 1.1 1.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0 1.0 1.1 1.2 Quantitative need J Expenditure capacity (£m) 0.0 9.3 13.5 26.6 54.1 0.0 6.2 9.6 18.3 36.6 0.0 2.0 3.1 5.9 11.9 0.0 1.2 0.8 2.3 5.6 K Assumed sales density (£ per sqm net) - - - - - 5,570 6,000 6,274 6,759 7,614 5,570 6,000 6,274 6,759 7,614 5,570 6,000 6,274 6,759 7,614 L Net quantitative need (sqm) 0 1,553 2,149 3,929 7,101 0 1,027 1,530 2,707 4,805 0 333 496 878 1,559 0 193 123 344 738 M Gross quantitative need (sqm) 0 2,070 2,866 5,239 9,468 0 1,369 2,040 3,609 6,407 0 444 662 1,171 2,078 0 257 164 459 983 Notes: 2015 Prices South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 12a - Convenience goods expenditure and quantitative need Scenario A: Constant market share (adjusted from 2016 for Tesco, Tavistock)

District Wide Tavistock Town Centre Okehampton Town Centre Elsewhere WDBC Sales density growth (% per annum) - 0.00% 0.00% 0.00% 2011 2016 2021 2026 2034 2011 2016 2021 2026 2034 2011 2016 2021 2026 2034 2011 2016 2021 2026 2034 Available expenditure A Total expenditure (£m) 248.0 244.1 239.1 245.0 253.2 248.0 244.1 239.1 245.0 253.2 248.0 244.1 239.1 245.0 253.2 248.0 244.1 239.1 245.0 253.2 B Market share of study area (%) 45.3% 46.5% 46.5% 46.5% 46.5% 6.1% 6.0% 6.0% 6.0% 6.0% 15.2% 14.8% 14.8% 14.8% 14.8% 24.0% 25.6% 25.6% 25.6% 25.6% C Retained expenditure (£m) 112.3 113.4 111.1 113.8 117.6 15.0 14.6 14.3 14.7 15.2 37.7 36.2 35.5 36.4 37.6 59.6 62.6 61.3 62.8 64.9 D Inflow expenditure (£m) 5.9 6.0 5.8 6.0 6.2 0.8 0.8 0.8 0.8 0.8 2.0 1.9 1.9 1.9 2.0 3.1 3.3 3.2 3.3 3.4 E Inflow proportion (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% F Total available expenditure (£) 118.2 119.4 116.9 119.8 123.8 15.8 15.4 15.1 15.4 16.0 39.6 38.1 37.4 38.3 39.6 62.7 65.9 64.5 66.1 68.3 G Over / Under trading (£m) 10.3 10.3 10.3 10.3 10.3 -1.2 -1.2 -1.2 -1.2 -1.2 8.9 8.9 8.9 8.9 8.9 2.6 2.6 2.6 2.6 2.6 Claims on expenditure H Turnover of existing floorspace (£m) 118.2 118.2 118.2 118.2 118.2 15.8 15.8 15.8 15.8 15.8 39.6 39.6 39.6 39.6 39.6 62.7 62.7 62.7 62.7 62.7 I Turnover of commitments (£m) 0.0 0.0 12.2 12.2 12.2 0 0.0 0.0 0.0 0.0 0 0 0 0 0 0 0.0 12.2 12.2 12.2 Quantitative need J Expenditure capacity (£m) 0.0 1.2 -13.4 -10.6 -6.5 -1.2 -1.6 -2.0 -1.6 -1.1 8.9 7.4 6.6 7.5 8.8 2.6 5.7 -7.8 -6.2 -4.0 K Assumed sales density (£ per sqm net) - - - - - 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 L Net quantitative need (sqm) 855 953 -265 -25 309 -98 -136 -163 -132 -89 739 614 548 625 732 215 476 -650 -518 -334 M Gross quantitative need (sqm) 1,315 1,466 -408 -38 476 -151 -210 -251 -203 -137 1,136 944 843 961 1,126 330 732 -1,001 -797 -513 Notes: 2015 Prices South Hams & West Devon Retail & Leisure Study - WEST DEVON STUDY AREA

Table 16a - Summary of comparison goods quantitative need Table 16b - Summary of convenience goods quantitative need

2016 2021 2026 2034 2016 2021 2026 2034 Comparison goods Convenience goods Scenario A: Constant market share Scenario A: Constant market share Borough Wide (sqm net) 1,550 2,150 3,930 7,100 Borough Wide (sqm net) 950 -270 -20 310 Borough Wide (sqm gross) 2,070 2,870 5,240 9,470 Borough Wide (sqm gross) 1,470 -410 -40 480 Tavistock (sqm net) 1,030 1,530 2,710 4,800 Tavistock (sqm net) -140 -160 -130 -90 Tavistock (sqm gross) 1,370 2,040 3,610 6,410 Tavistock (sqm gross) -210 -250 -200 -140 Okehampton (sqm net) 330 500 880 1,560 Okehampton (sqm net) 610 550 620 730 Okehampton (sqm gross) 440 660 1,170 2,080 Okehampton (sqm gross) 940 840 960 1,130 Elsewhere WDBC (sqm net) 190 120 340 740 Elsewhere WDBC (sqm net) 480 -650 -520 -330 Elsewhere WDBC (sqm gross) 260 160 460 980 Elsewhere WDBC (sqm gross) 730 -1,000 -800 -510 Retail and Leisure Study Final report

Appendix K SHDC 2013 household survey results

by Zone Ivybridge Household Retail Study Page 34 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q01 Where did your household last undertake a main food and grocery shop?

Co-op, Abbots Court, Abbots 0.3% 3 2.7% 3 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Ivybridge Co-op, Chaddlewood Road, 1.0% 10 0.0% 0 0.0% 0 1.7% 1 2.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plympton Co-op, Church Street, 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Modbury Co-op, Church Street, South 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.9% 8 0.0% 0 0.0% 0 0.0% 0 Brent Co-op, Fairfax Place, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Dartmouth Co-op, Fore Street, Totnes 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 7 Co-op, Glanvilles Mill, 1.1% 11 8.2% 8 3.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ivybridge Co-op, Ilbert Road, 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge Co-op, Ivatt Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Dartmouth Co-op, Plymouth Road, 0.3% 3 0.6% 1 0.0% 0 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plympton Co-op, Ridgeway, Plympton 0.9% 9 0.0% 0 0.0% 0 0.0% 0 2.2% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Salcombe Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Malborough, Kingsbridge Co-op, The Broadway, 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Iceland, St. Stephens Place, 0.8% 8 0.6% 1 0.0% 0 2.2% 1 1.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ridgeway, Plympton Iceland, The Broadway, 0.8% 8 1.3% 1 0.6% 1 0.0% 0 1.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Lidl, Horn Cross Road, 2.7% 27 0.0% 0 6.4% 6 5.2% 3 4.3% 17 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Lidl, Townstal Road, 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 1.0% 1 10.0% 8 0.0% 0 Dartmouth Marks & Spencer Simply 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 5 0.0% 0 Food, Mayors Court, Dartmouth Morrisons, Billacombe Road, 14.1% 141 2.1% 2 29.7% 30 2.2% 1 26.5% 107 0.0% 0 1.5% 2 0.0% 0 0.0% 0 Pomphlett, Plymstock Morrisons, Coronation Road, 6.0% 60 0.0% 0 0.8% 1 0.0% 0 0.0% 0 16.6% 11 1.5% 2 8.6% 7 48.3% 40 Totnes Morrisons, Redford 7.3% 73 0.0% 0 8.3% 8 0.8% 0 0.0% 0 9.2% 6 45.4% 56 2.9% 2 0.0% 0 Meadow, Cookworthy Road, Kingsbridge Sainsbury's, Nelson Road, 5.4% 54 0.0% 0 0.0% 0 0.0% 0 1.1% 4 0.0% 0 4.0% 5 55.1% 45 0.0% 0 Dartmouth Tesco, Cookworhty Road, 4.5% 45 0.0% 0 3.1% 3 0.0% 0 0.0% 0 10.1% 7 28.2% 35 0.8% 1 0.0% 0 Kingsbridge Tesco, Glen Road,, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chaddlewood, Plympton Tesco, Goosewell Road, 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Tesco, Lee Mill Industrial 25.3% 254 70.2% 67 30.1% 30 41.9% 21 25.7% 104 36.9% 24 1.7% 2 1.6% 1 5.1% 4 Estate, Central Avenue, Ivybridge Internet 2.9% 29 1.7% 2 3.1% 3 2.2% 1 2.9% 12 1.8% 1 4.9% 6 0.0% 0 4.8% 4 Aldi, Union Street, Plymouth 0.4% 4 0.5% 0 0.0% 0 0.0% 0 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Highweek Street, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.6% 1 0.0% 0 3.2% 3 Newton Abbot Asda, Leypark Drive, 3.0% 30 2.1% 2 0.6% 1 4.9% 2 5.9% 24 0.8% 1 0.5% 1 0.0% 0 0.0% 0 Estover, Plymouth Co-op, Glen Road, Plympton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 0.3% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.6% 1 0.0% 0 0.0% 0 Morrisons, Totnes Road, 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 4.7% 4 Paignton Plymouth 9.1% 91 4.7% 4 5.9% 6 5.1% 3 19.2% 77 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Sainsbury's, Yalberton Road, 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 6.5% 5 Paignton Tesco Extra, Woolwell 1.8% 18 0.0% 0 0.0% 0 27.9% 14 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crescent, Roborough, Plymouth Tesco, Newton Road, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 2.3% 2 Kingsteignton, Newton Abbot

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 35 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Torquay 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.9% 1 4.2% 3 Waitrose, Tamar View, 0.1% 1 0.0% 0 0.6% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Saltash Local shops, Buckfastleigh 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Ivybridge 0.2% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Kingsbridge 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.0% 0 Local shops, Plymouth City 1.1% 11 0.0% 0 1.5% 1 0.0% 0 2.0% 8 1.6% 1 0.0% 0 0.0% 0 0.0% 0 Centre Local shops, Tavistock 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Totnes 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 6.4% 5 Local shops, Yelverton 0.1% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.3% 3 0.6% 1 0.0% 0 1.4% 1 0.0% 0 0.8% 1 0.0% 0 0.9% 1 0.7% 1 (Don't know / varies) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 (Don't do main food 2.6% 26 2.0% 2 3.1% 3 0.8% 0 1.1% 5 3.5% 2 5.2% 6 4.2% 3 4.9% 4 shopping) Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 36 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q02 And where did you shop the time before that (was it the same, or different, and if so, please specify)? Those who do main food shopping at Q01:

Co-op, Abbots Court, Abbots 0.5% 5 3.9% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Ivybridge Co-op, Broad street, 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Modbury Co-op, Chaddlewood Road, 0.8% 7 0.0% 0 0.0% 0 0.0% 0 1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plympton Co-op, Church Street, South 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 6 0.0% 0 0.0% 0 0.0% 0 Brent Co-op, Fairfax Place, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 4 0.0% 0 Dartmouth Co-op, Fore Street, Totnes 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.8% 1 8.3% 6 Co-op, Glanvilles Mill, 2.0% 19 12.5% 12 3.9% 4 3.0% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ivybridge Co-op, Ivatt Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Dartmouth Co-op, Plymouth Road, 0.3% 3 0.6% 1 0.0% 0 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plympton Co-op, Ridgeway, Plympton 1.2% 12 0.8% 1 0.0% 0 0.8% 0 2.6% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, The Broadway, 1.0% 10 0.0% 0 1.0% 1 0.0% 0 2.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Iceland, St. Stephens Place, 1.4% 13 1.1% 1 0.0% 0 4.3% 2 2.5% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ridgeway, Plympton Lidl, Horn Cross Road, 2.9% 29 1.4% 1 7.0% 7 9.1% 5 3.7% 15 1.6% 1 0.0% 0 0.0% 0 0.0% 0 Plymouth Lidl, Townstal Road, 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 15.6% 12 0.0% 0 Dartmouth Marks & Spencer Simply 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 8.2% 6 0.0% 0 Food, Mayors Court, Dartmouth Morrisons, Billacombe Road, 13.0% 126 4.7% 4 25.2% 24 3.0% 2 23.3% 93 2.3% 1 1.8% 2 0.0% 0 0.0% 0 Pomphlett, Plymstock Morrisons, Coronation Road, 6.5% 64 0.0% 0 3.1% 3 0.8% 0 0.0% 0 16.8% 11 1.2% 1 8.3% 6 53.4% 42 Totnes Morrisons, Redford 7.7% 75 0.0% 0 5.7% 6 0.8% 0 0.0% 0 8.7% 6 51.5% 60 3.7% 3 0.0% 0 Meadow, Cookworthy Road, Kingsbridge Sainsbury's, Nelson Road, 4.0% 39 0.0% 0 0.0% 0 0.0% 0 1.0% 4 0.0% 0 5.1% 6 36.0% 28 1.3% 1 Dartmouth Tesco, Cookworhty Road, 4.3% 42 0.0% 0 4.9% 5 0.0% 0 0.0% 0 10.9% 7 25.5% 30 0.0% 0 0.0% 0 Kingsbridge Tesco, Goosewell Road, 0.1% 1 0.0% 0 0.5% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Tesco, Lee Mill Industrial 23.2% 227 55.9% 52 30.6% 30 36.1% 18 25.4% 101 28.5% 18 2.3% 3 3.7% 3 2.4% 2 Estate, Central Avenue, Ivybridge Internet 3.4% 33 3.0% 3 4.5% 4 2.2% 1 3.9% 16 0.9% 1 4.1% 5 0.0% 0 5.1% 4 Aldi, Union Street, Plymouth 0.6% 6 1.6% 1 0.5% 0 0.0% 0 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Highweek Street, 0.8% 8 0.9% 1 0.0% 0 0.0% 0 1.4% 6 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Newton Abbot Asda, Leypark Drive, 3.8% 37 3.4% 3 0.6% 1 2.2% 1 8.0% 32 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Estover, Plymouth Co-op, Glen Road, Plympton 0.8% 8 0.0% 0 0.0% 0 0.0% 0 2.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Morrisons, Totnes Road, 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 3 4.4% 3 Paignton Paignton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.6% 1 Plymouth 8.4% 82 1.8% 2 8.8% 8 4.4% 2 16.1% 64 6.2% 4 1.2% 1 0.0% 0 0.0% 0 Riverford Farm Shop, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Staverton, Totnes Sainsbury's, Yalberton Road, 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 5.6% 4 4.5% 3 Paignton Tesco Extra, Woolwell 1.6% 16 0.0% 0 0.0% 0 24.4% 12 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crescent, Roborough, Plymouth Tesco, Newton Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Kingsteignton, Newton Abbot Torquay 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 3 0.0% 0 6.7% 5 Waitrose, Tamar View, 0.3% 3 1.3% 1 0.6% 1 0.7% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Saltash Local shops, Ashburton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 37 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Local shops, Brixham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Local shops, Buckfastleigh 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Dartmouth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 Local shops, Dittisham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Local shops, Exeter 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Ivybridge 0.3% 3 3.0% 3 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Kingsbridge 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Local shops, Paignton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Local shops, Plymouth City 0.8% 7 0.0% 0 0.6% 1 0.8% 0 1.5% 6 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Centre Local shops, Stepford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Tavistock 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Totnes 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.5% 6 Other 0.3% 3 0.6% 1 0.0% 0 2.3% 1 0.0% 0 0.8% 0 0.0% 0 0.9% 1 0.0% 0 (Don't know / varies) 1.4% 14 2.5% 2 0.6% 1 3.5% 2 0.6% 2 3.7% 2 1.2% 1 1.9% 1 2.4% 2 Weighted base: 976 94 96 50 398 64 117 78 78 Sample: 969 148 145 99 148 97 143 95 94

Q03 Approximately how much money does your household normally spend on a main food and grocery shop? Those who do main food shopping at Q01:

£1 - £5 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.9% 1 0.0% 0 £6 - £10 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 £11 - £15 0.6% 6 0.0% 0 0.6% 1 0.0% 0 0.0% 0 2.3% 1 0.6% 1 0.9% 1 3.0% 2 £16 - £20 1.7% 16 2.8% 3 1.1% 1 3.0% 2 1.8% 7 0.0% 0 1.9% 2 0.9% 1 0.9% 1 £21 - £25 1.7% 17 1.5% 1 2.7% 3 1.6% 1 1.7% 7 0.9% 1 0.6% 1 1.8% 1 3.3% 3 £26 - £30 3.9% 38 2.6% 2 4.8% 5 0.8% 0 2.2% 9 8.3% 5 9.6% 11 6.2% 5 0.0% 0 £31 - £35 1.6% 15 2.3% 2 4.2% 4 0.0% 0 1.1% 4 1.7% 1 0.6% 1 0.0% 0 3.9% 3 £36 - £40 6.7% 65 9.7% 9 6.2% 6 8.4% 4 4.3% 17 7.5% 5 8.3% 10 9.6% 7 8.7% 7 £41 - £45 1.8% 17 0.6% 1 0.0% 0 4.5% 2 0.6% 2 0.0% 0 5.6% 7 2.7% 2 4.4% 3 £46 - £50 8.1% 79 9.9% 9 7.2% 7 6.4% 3 9.5% 38 4.8% 3 8.3% 10 4.7% 4 6.8% 5 £51 - £55 2.2% 21 0.0% 0 2.8% 3 0.8% 0 2.1% 8 2.2% 1 6.1% 7 0.8% 1 0.8% 1 £56 - £60 7.1% 69 6.5% 6 4.1% 4 4.6% 2 6.8% 27 5.7% 4 10.6% 12 9.2% 7 7.7% 6 £61 - £65 1.7% 17 1.8% 2 1.0% 1 0.0% 0 1.7% 7 3.0% 2 2.3% 3 1.5% 1 1.7% 1 £66 - £70 8.1% 79 4.7% 4 7.3% 7 12.1% 6 9.2% 37 11.2% 7 6.5% 8 6.3% 5 5.9% 5 £71 - £75 2.1% 21 1.4% 1 1.5% 1 2.7% 1 3.1% 12 0.0% 0 1.3% 2 3.1% 2 0.9% 1 £76 - £80 6.1% 59 8.2% 8 6.0% 6 5.8% 3 4.4% 18 7.5% 5 6.4% 8 6.7% 5 10.0% 8 £81 - £85 1.0% 9 1.4% 1 0.5% 0 0.8% 0 1.0% 4 0.8% 0 1.7% 2 0.9% 1 0.0% 0 £86 - £90 5.0% 48 4.2% 4 2.5% 2 4.8% 2 5.7% 23 6.5% 4 3.5% 4 4.2% 3 6.5% 5 £91 - £95 0.6% 5 0.0% 0 0.0% 0 0.0% 0 1.0% 4 0.0% 0 0.0% 0 0.0% 0 1.8% 1 £96 - £100 15.0% 147 13.4% 13 16.9% 16 18.8% 9 16.7% 67 12.4% 8 10.1% 12 14.1% 11 13.9% 11 £101 - £120 5.5% 54 6.6% 6 6.3% 6 5.6% 3 6.7% 27 3.8% 2 1.1% 1 6.7% 5 3.6% 3 £121 - £140 3.4% 33 1.1% 1 3.9% 4 3.1% 2 4.9% 20 2.2% 1 1.2% 1 2.2% 2 3.5% 3 £141 - £160 2.6% 25 6.1% 6 5.2% 5 2.6% 1 1.1% 4 4.2% 3 2.6% 3 0.0% 0 4.2% 3 £161 - £180 1.2% 12 3.2% 3 2.2% 2 0.0% 0 1.5% 6 0.9% 1 0.0% 0 0.0% 0 0.0% 0 £181 - £200 2.3% 22 1.3% 1 2.3% 2 1.4% 1 4.1% 16 0.8% 0 1.2% 1 0.0% 0 0.0% 0 £201 - £250 0.2% 2 0.0% 0 0.5% 0 0.8% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 £250+ 0.3% 3 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.6% 1 0.0% 0 (Don't know / varies) 6.5% 63 6.0% 6 6.1% 6 8.8% 4 5.7% 23 7.9% 5 6.1% 7 10.3% 8 5.9% 5 (Refused) 3.1% 30 4.7% 4 3.5% 3 2.5% 1 3.1% 12 4.0% 3 1.8% 2 2.5% 2 2.6% 2 Mean: 80.6 81.4 86.1 80.7 85.3 78.2 67.5 77.3 73.6 Weighted base: 976 94 96 50 398 64 117 78 78 Sample: 969 148 145 99 148 97 143 95 94

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 38 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q04 Where did your household last undertake a 'top-up' food and grocery shop?

Co-op, Abbots Court, Abbots 1.7% 17 13.8% 13 2.3% 2 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Ivybridge Co-op, Broad street, 0.2% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Modbury Co-op, Chaddlewood Road, 5.8% 58 0.0% 0 0.8% 1 3.8% 2 13.7% 55 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plympton Co-op, Church Street, South 2.3% 23 0.0% 0 1.4% 1 0.0% 0 0.0% 0 31.4% 21 0.0% 0 0.0% 0 1.4% 1 Brent Co-op, Fairfax Place, 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 7 0.0% 0 Dartmouth Co-op, Fore Street, Totnes 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 10.2% 8 Co-op, Glanvilles Mill, 4.7% 47 37.6% 36 6.4% 6 3.0% 2 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ivybridge Co-op, Ilbert Road, 0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Kingsbridge Co-op, Ivatt Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 Dartmouth Co-op, Newton Hill, Newton 0.2% 2 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ferrers, Plymouth Co-op, Plymouth Road, 1.2% 12 0.0% 0 0.0% 0 0.0% 0 3.1% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plympton Co-op, Ridgeway, Plympton 3.4% 34 0.9% 1 0.0% 0 0.8% 0 8.2% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Salcombe Road, 0.8% 8 0.0% 0 0.8% 1 0.0% 0 0.5% 2 0.0% 0 4.1% 5 0.0% 0 0.0% 0 Malborough, Kingsbridge Co-op, Springfield Road, 0.3% 3 0.0% 0 0.5% 0 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Elburton, Plymouth Co-op, The Broadway, 1.4% 14 0.0% 0 3.0% 3 0.0% 0 2.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Co-op, Wembury Road, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Iceland, St. Stephens Place, 1.7% 17 0.0% 0 0.0% 0 0.0% 0 4.2% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ridgeway, Plympton Iceland, The Broadway, 1.1% 11 0.0% 0 1.6% 2 0.0% 0 2.5% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Lidl, Horn Cross Road, 2.2% 22 0.0% 0 2.5% 2 2.3% 1 4.5% 18 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Plymouth Lidl, Townstal Road, 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.9% 12 0.0% 0 Dartmouth Marks & Spencer Simply 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 6.9% 6 0.0% 0 Food, Mayors Court, Dartmouth Morrisons, Billacombe Road, 4.6% 46 0.0% 0 10.0% 10 0.0% 0 8.8% 36 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Pomphlett, Plymstock Morrisons, Coronation Road, 2.6% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.6% 1 4.0% 3 25.3% 21 Totnes Morrisons, Redford 3.5% 35 0.0% 0 5.0% 5 0.0% 0 0.0% 0 1.6% 1 22.7% 28 0.0% 0 1.5% 1 Meadow, Cookworthy Road, Kingsbridge Sainsbury's, Nelson Road, 2.0% 20 0.0% 0 0.0% 0 0.0% 0 0.9% 3 1.5% 1 0.0% 0 19.2% 16 0.0% 0 Dartmouth Tesco, Cookworhty Road, 2.1% 21 0.0% 0 2.0% 2 0.0% 0 0.0% 0 1.5% 1 14.8% 18 0.0% 0 0.0% 0 Kingsbridge Tesco, Glen Road,, 0.9% 9 0.0% 0 0.0% 0 0.8% 0 2.2% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chaddlewood, Plympton Tesco, Lee Mill Industrial 4.4% 44 12.5% 12 7.6% 8 12.5% 6 3.5% 14 6.4% 4 0.0% 0 0.0% 0 0.0% 0 Estate, Central Avenue, Ivybridge Internet 0.1% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldi, Union Street, Plymouth 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Highweek Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Newton Abbot Asda, Leypark Drive, 0.5% 5 1.0% 1 0.6% 1 0.0% 0 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estover, Plymouth Co-op, Glen Road, Plympton 0.8% 8 0.0% 0 0.0% 0 0.0% 0 2.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Morrisons, Totnes Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Paignton Paignton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Plymouth 4.3% 43 1.7% 2 4.2% 4 5.5% 3 8.5% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Riverford Farm Shop, 0.3% 3 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.9% 1 Staverton, Totnes Sainsbury's, Yalberton Road, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 3

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 39 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Paignton Tesco Extra, Woolwell 0.6% 6 0.0% 0 0.0% 0 12.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crescent, Roborough, Plymouth Tesco, Newton Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Kingsteignton, Newton Abbot Torquay 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Local shops, Ashburton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 Local shops, Aveton Gifford 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Avonwick 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Barton, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Torquay Local shops, Bigbury 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Brixham 0.3% 3 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 Local shops, Charleton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Local shops, Chelston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Local shops, Cornwood 0.1% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Dartington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Dartmouth 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 4 0.0% 0 Local shops, Dean Prior 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Dittisham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Local shops, Frogmore 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Local shops, Glasshoughton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Local shops, Harbertonford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.8% 1 0.0% 0 Local shops, Ivybridge 1.1% 11 10.2% 10 1.0% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Keysham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Kingsbridge 1.5% 15 0.5% 0 0.6% 1 0.0% 0 0.0% 0 4.2% 3 8.5% 10 0.9% 1 0.0% 0 Local shops, Loddiswell 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Malborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Local shops, Marldon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Local shops, Modbury 0.1% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Newton Ferrers 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Plymouth City 1.1% 11 0.6% 1 1.1% 1 0.0% 0 2.1% 8 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Centre Local shops, Plympton 0.3% 3 0.0% 0 0.6% 1 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Plymstock 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Salcombe 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.3% 9 0.0% 0 0.0% 0 Local shops, Stoke Gabriel 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 3 Local shops, Stokenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Local shops, Strete 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Local shops, Tavistock 0.1% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Thurlestone 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Local shops, Torquay 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Local shops, Totnes 2.0% 20 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.7% 0 1.6% 2 0.0% 0 20.5% 17 Local shops, Wembury 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Yealmpton 0.2% 2 0.0% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Yelverton 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 1.2% 12 0.0% 0 2.3% 2 2.1% 1 0.0% 0 4.6% 3 0.0% 0 4.0% 3 2.9% 2 (Don't know / varies) 1.2% 12 0.9% 1 1.1% 1 2.2% 1 0.0% 0 3.7% 2 2.9% 4 3.1% 3 0.0% 0 (Don't do top-up shopping) 27.9% 279 19.2% 18 27.3% 27 46.4% 24 28.6% 115 31.0% 21 31.7% 39 18.7% 15 24.3% 20 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 40 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q05 And where did you shop the time before that? Those who do top-up shopping at Q04:

Co-op, Abbots Court, Abbots 2.3% 17 16.8% 13 2.0% 1 4.8% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 Road, Ivybridge Co-op, Broad street, 0.5% 4 0.0% 0 4.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Modbury Co-op, Chaddlewood Road, 7.1% 51 0.0% 0 0.0% 0 8.1% 2 17.1% 49 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plympton Co-op, Church Street, South 2.5% 18 0.0% 0 0.7% 0 0.0% 0 0.0% 0 38.1% 17 0.0% 0 0.0% 0 0.0% 0 Brent Co-op, Fairfax Place, 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.1% 7 0.0% 0 Dartmouth Co-op, Fore Street, Totnes 1.3% 9 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 11.4% 7 Co-op, Glanvilles Mill, 5.5% 39 40.2% 31 6.9% 5 8.4% 2 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 Ivybridge Co-op, Ilbert Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Kingsbridge Co-op, Ivatt Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Dartmouth Co-op, Newton Hill, Newton 0.3% 2 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ferrers, Plymouth Co-op, Plymouth Road, 0.6% 4 0.0% 0 0.0% 0 0.0% 0 1.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plympton Co-op, Ridgeway, Plympton 5.1% 37 0.0% 0 0.0% 0 1.5% 0 12.7% 36 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Salcombe Road, 1.2% 9 0.0% 0 1.2% 1 0.0% 0 0.7% 2 0.0% 0 7.0% 6 0.0% 0 0.0% 0 Malborough, Kingsbridge Co-op, The Broadway, 2.7% 20 0.0% 0 4.9% 4 0.0% 0 5.6% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Co-op, Wembury Road, 0.3% 2 0.0% 0 3.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Iceland, St. Stephens Place, 2.5% 18 0.0% 0 0.0% 0 0.0% 0 6.3% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ridgeway, Plympton Iceland, The Broadway, 1.0% 7 0.0% 0 1.5% 1 0.0% 0 2.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Lidl, Horn Cross Road, 3.0% 22 0.0% 0 1.5% 1 7.7% 2 6.3% 18 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Plymouth Lidl, Townstal Road, 1.7% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 17.3% 11 0.0% 0 Dartmouth Marks & Spencer Simply 1.6% 12 0.0% 0 0.0% 0 0.0% 0 0.7% 2 0.0% 0 0.0% 0 14.4% 10 0.0% 0 Food, Mayors Court, Dartmouth Morrisons, Billacombe Road, 5.8% 42 1.2% 1 14.2% 10 1.4% 0 9.9% 29 0.0% 0 1.4% 1 0.0% 0 1.1% 1 Pomphlett, Plymstock Morrisons, Coronation Road, 3.5% 25 0.0% 0 1.2% 1 0.0% 0 0.0% 0 6.2% 3 0.9% 1 2.1% 1 31.2% 19 Totnes Morrisons, Redford 4.5% 33 0.0% 0 3.4% 2 0.0% 0 0.0% 0 1.1% 0 32.4% 27 1.8% 1 2.0% 1 Meadow, Cookworthy Road, Kingsbridge Sainsbury's, Nelson Road, 2.2% 16 0.0% 0 0.0% 0 0.0% 0 0.7% 2 0.0% 0 0.0% 0 19.6% 13 1.7% 1 Dartmouth Tesco, Cookworhty Road, 2.9% 21 0.0% 0 3.8% 3 0.0% 0 0.0% 0 2.1% 1 20.6% 17 0.0% 0 0.0% 0 Kingsbridge Tesco, Glen Road,, 1.7% 12 0.0% 0 0.0% 0 1.5% 0 4.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chaddlewood, Plympton Tesco, Goosewell Road, 0.1% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Tesco, Lee Mill Industrial 6.4% 46 17.1% 13 11.0% 8 12.8% 3 6.6% 19 6.1% 3 0.0% 0 0.0% 0 0.0% 0 Estate, Central Avenue, Ivybridge Internet 0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Leypark Drive, 0.3% 2 1.2% 1 1.5% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estover, Plymouth Brixham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 Co-op, Glen Road, Plympton 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Morrisons, Totnes Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Paignton Paignton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 Plymouth 6.3% 46 3.1% 2 5.7% 4 11.2% 3 12.6% 36 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Riverford Farm Shop, 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 6.2% 4 Staverton, Totnes Sainsbury's, Yalberton Road, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 Paignton Tesco Extra, Woolwell 0.7% 5 0.0% 0 0.0% 0 17.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 41 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Crescent, Roborough, Plymouth Tesco, Newton Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Kingsteignton, Newton Abbot Torquay 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 1.8% 1 Waitrose, Tamar View, 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Saltash Local shops, Ashburton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Aveton Gifford 0.1% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Avonwick 0.1% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Brixham 0.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Buckfastleigh 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Clapton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Local shops, Cornwood 0.2% 1 0.0% 0 0.0% 0 4.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Dartington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Dartmouth 0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.9% 5 0.0% 0 Local shops, Dean Prior 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Dittisham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Local shops, Glasshoughton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 Local shops, Harbertonford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 1.0% 1 0.0% 0 Local shops, Ivybridge 2.0% 14 14.7% 11 2.9% 2 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Keysham 0.5% 3 0.0% 0 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Kingsbridge 1.8% 13 0.0% 0 1.2% 1 0.0% 0 0.0% 0 4.8% 2 11.6% 10 0.0% 0 0.0% 0 Local shops, Kingswear 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Local shops, Loddiswell 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Malborough 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Local shops, Marldon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Local shops, Modbury 0.3% 2 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Newton Ferrers 0.2% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Paignton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Local shops, Plymouth City 2.2% 16 0.0% 0 1.5% 1 0.0% 0 4.7% 14 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Centre Local shops, Plympton 0.3% 2 0.0% 0 0.0% 0 1.5% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Plymstock 0.5% 4 0.0% 0 0.0% 0 0.0% 0 1.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Preston, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Paignton Local shops, Salcombe 1.4% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.6% 10 0.0% 0 0.0% 0 Local shops, Stoke Gabriel 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 3 Local shops, Strete 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Local shops, Tavistock 0.1% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Thurlestone 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Local shops, Torquay 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 Local shops, Totnes 2.5% 18 0.0% 0 0.8% 1 0.0% 0 0.0% 0 2.0% 1 1.5% 1 1.0% 1 23.6% 15 Local shops, Wembury 0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Wrangaton, 0.1% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Brent Local shops, Yealmpton 0.3% 2 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Yelverton 0.1% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 1.1% 8 0.0% 0 0.7% 0 1.4% 0 0.0% 0 5.5% 2 0.0% 0 2.9% 2 3.8% 2 (Don't know / varies) 5.6% 40 2.9% 2 8.2% 6 7.7% 2 4.4% 13 9.1% 4 8.1% 7 7.0% 5 3.2% 2 Weighted base: 723 77 72 27 288 46 85 66 62 Sample: 716 118 110 54 107 70 100 82 75

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 42 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q06 Approximately how much money does your household normally spend on a 'top-up' food and grocery shop? Those who do top-up shopping at Q04:

£1 - £5 11.6% 84 16.4% 13 9.1% 7 11.3% 3 9.3% 27 14.3% 7 14.4% 12 10.6% 7 14.4% 9 £6 - £10 24.0% 174 24.2% 19 19.4% 14 18.7% 5 27.4% 79 18.8% 9 26.7% 23 21.4% 14 19.1% 12 £11 - £15 13.8% 100 14.5% 11 15.7% 11 13.6% 4 13.5% 39 14.7% 7 16.0% 14 8.1% 5 14.3% 9 £16 - £20 21.3% 154 17.6% 14 8.6% 6 15.5% 4 26.9% 77 15.8% 7 17.1% 14 22.0% 15 25.8% 16 £21 - £25 5.4% 39 3.0% 2 4.6% 3 7.3% 2 6.1% 18 4.4% 2 1.6% 1 7.4% 5 8.3% 5 £26 - £30 6.6% 48 8.5% 7 12.5% 9 9.9% 3 5.5% 16 12.9% 6 2.3% 2 6.1% 4 2.8% 2 £31 - £35 0.9% 6 1.9% 1 2.7% 2 0.0% 0 0.0% 0 1.1% 0 1.9% 2 1.0% 1 0.0% 0 £36 - £40 2.3% 16 3.7% 3 6.1% 4 5.2% 1 1.2% 3 3.0% 1 0.8% 1 1.8% 1 1.7% 1 £41 - £45 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 £46 - £50 1.4% 10 1.8% 1 4.3% 3 1.5% 0 0.0% 0 1.8% 1 2.7% 2 1.9% 1 1.0% 1 £51 - £55 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £56 - £60 0.3% 2 1.5% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 £61 - £65 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £66 - £70 0.5% 3 0.0% 0 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £71 - £75 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £76 - £80 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 £81 - £85 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £86 - £90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £91 - £95 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £96 - £100 0.7% 5 0.0% 0 0.0% 0 0.0% 0 1.4% 4 0.0% 0 0.8% 1 0.0% 0 0.0% 0 £101 - £120 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £121 - £140 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £141 - £160 0.1% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £161 - £180 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £181 - £200 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.0% 1 £201 - £250 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £250+ 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 7.5% 54 3.1% 2 10.7% 8 13.9% 4 4.1% 12 7.9% 4 12.7% 11 13.8% 9 8.6% 5 (Refused) 3.1% 23 3.8% 3 4.7% 3 3.1% 1 2.6% 8 3.2% 1 3.0% 3 2.9% 2 3.1% 2 Mean: 18.3 17.2 21.7 18.2 18.1 19.1 15.6 20.1 17.9 Weighted base: 723 77 72 27 288 46 85 66 62 Sample: 716 118 110 54 107 70 100 82 75

Q07 Does your household also spend money on food and groceries in small shops? Those who do top-up shopping at Q04:

Yes 45.8% 331 53.3% 41 57.4% 42 37.9% 10 31.2% 90 59.5% 27 51.0% 43 45.3% 30 77.9% 48 No 54.2% 391 46.7% 36 42.6% 31 62.1% 17 68.8% 198 40.5% 19 49.0% 41 54.7% 36 22.1% 14 Weighted base: 723 77 72 27 288 46 85 66 62 Sample: 716 118 110 54 107 70 100 82 75

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 43 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q08 Where are these small shops located? Those who buy food and groceries at small shops at Q07:

Bigbury 0.3% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brixton 0.7% 2 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 Churchstow 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Cornwood 0.1% 0 0.0% 0 0.0% 0 4.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dartington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Dartmouth 7.0% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 1 0.0% 0 74.7% 22 0.0% 0 Dean Prior 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 East Allington 0.1% 0 0.0% 0 0.0% 0 4.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Elburton 0.9% 3 0.0% 0 2.0% 1 0.0% 0 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Frogmore 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 Ivybridge 15.6% 52 97.0% 40 16.3% 7 48.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 13.2% 44 0.0% 0 10.0% 4 0.0% 0 0.0% 0 17.3% 5 78.4% 34 4.0% 1 0.0% 0 Lee Mill 1.0% 3 0.0% 0 0.0% 0 0.0% 0 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loddiswell 0.3% 1 0.0% 0 1.2% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Modbury 2.3% 8 0.0% 0 13.7% 6 0.0% 0 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth 2.9% 10 0.0% 0 4.9% 2 3.6% 0 8.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock 9.8% 32 0.0% 0 3.9% 2 0.0% 0 34.3% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Roborough 0.3% 1 0.0% 0 0.0% 0 10.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 1.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.3% 4 0.0% 0 0.0% 0 South Brent 4.1% 14 0.0% 0 1.3% 1 0.0% 0 0.0% 0 47.6% 13 0.0% 0 0.0% 0 0.0% 0 Staddiscombe 0.6% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stoke Gabriel 1.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.4% 5 Stokenham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 Totnes 15.5% 51 1.9% 1 0.0% 0 7.3% 1 2.3% 2 17.4% 5 3.0% 1 8.8% 3 80.5% 39 Wembury 0.8% 3 0.0% 0 6.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yealmpton 2.0% 7 0.0% 0 14.7% 6 4.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newton Ferrers 1.1% 4 0.0% 0 8.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plympton 11.0% 37 0.0% 0 1.2% 0 0.0% 0 40.2% 36 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 4.8% 16 0.0% 0 7.8% 3 14.3% 1 2.3% 2 8.7% 2 3.2% 1 4.0% 1 8.6% 4 (Don't know / varies) 1.4% 5 1.1% 0 2.7% 1 3.6% 0 2.3% 2 0.0% 0 0.0% 0 2.4% 1 0.0% 0 Weighted base: 331 41 42 10 90 27 43 30 48 Sample: 365 63 62 21 33 40 51 36 59

Q09 Approximately how much money does your household spend on food and groceries on a typical trip to one of these small shops? Those who buy food and groceries at small shops at Q07:

£1 - £5 20.1% 67 22.8% 9 22.2% 9 6.1% 1 18.1% 16 18.7% 5 28.3% 12 10.6% 3 22.0% 11 £6 - £10 28.4% 94 27.0% 11 19.6% 8 28.2% 3 44.5% 40 14.1% 4 20.7% 9 17.0% 5 28.9% 14 £11 - £15 8.7% 29 12.8% 5 13.0% 5 4.1% 0 6.5% 6 12.3% 3 5.3% 2 11.0% 3 6.3% 3 £16 - £20 12.5% 42 16.1% 7 5.9% 2 21.0% 2 12.2% 11 20.6% 6 6.1% 3 12.2% 4 15.6% 8 £21 - £25 3.8% 13 4.5% 2 6.1% 3 0.0% 0 2.3% 2 0.0% 0 6.1% 3 7.6% 2 2.7% 1 £26 - £30 3.0% 10 1.1% 0 1.2% 0 13.2% 1 0.0% 0 12.7% 3 0.0% 0 6.1% 2 4.7% 2 £31 - £35 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 £36 - £40 1.7% 6 3.0% 1 4.4% 2 0.0% 0 2.3% 2 0.0% 0 0.0% 0 2.1% 1 0.0% 0 £41 - £45 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £46 - £50 1.9% 6 0.0% 0 5.6% 2 4.1% 0 0.0% 0 0.0% 0 2.5% 1 2.1% 1 3.6% 2 £51 - £55 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £56 - £60 0.8% 3 1.1% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 2.5% 1 £61 - £65 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £66 - £70 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £71 - £75 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £76 - £80 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £81 - £85 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £86 - £90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £91 - £95 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £96 - £100 0.7% 2 1.9% 1 0.0% 0 4.1% 0 0.0% 0 2.0% 1 1.5% 1 0.0% 0 0.0% 0 £101 - £120 0.1% 0 0.0% 0 0.0% 0 3.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £121 - £140 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £141 - £160 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £161 - £180 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £181 - £200 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £201 - £250 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £250+ 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 13.9% 46 5.6% 2 16.4% 7 11.7% 1 10.0% 9 17.6% 5 23.5% 10 22.8% 7 10.3% 5 (Refused) 4.0% 13 4.0% 2 4.4% 2 4.1% 0 4.2% 4 2.0% 1 5.9% 3 6.4% 2 1.3% 1 Mean: 15.1 15.5 16.4 26.0 11.7 17.6 13.7 18.4 15.9 Weighted base: 331 41 42 10 90 27 43 30 48 Sample: 365 63 62 21 33 40 51 36 59

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 44 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q10 So, speaking as an individual, can you tell me where you last made a purchase of clothes or shoes?

Dartington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Dartmouth 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.6% 1 20.3% 16 0.0% 0 Ivybridge 1.0% 10 5.2% 5 4.0% 4 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 3.1% 31 0.0% 0 5.3% 5 0.0% 0 0.0% 0 2.1% 1 18.1% 22 2.4% 2 0.0% 0 Lee Mill 2.5% 25 5.0% 5 1.1% 1 4.4% 2 3.9% 16 0.8% 1 0.6% 1 0.0% 0 0.0% 0 Malborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Modbury 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth 44.5% 446 54.4% 52 57.1% 57 58.2% 30 61.1% 246 24.1% 16 32.1% 40 3.5% 3 3.0% 2 Plymstock 0.8% 8 0.0% 0 0.8% 1 1.6% 1 1.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Roborough 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.5% 5 0.0% 0 1.4% 1 0.8% 0 0.0% 0 2.0% 1 1.5% 2 0.0% 0 0.0% 0 South Brent 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 Totnes 3.3% 33 1.9% 2 2.6% 3 0.0% 0 0.0% 0 4.2% 3 0.9% 1 5.4% 4 25.0% 21 Yealmpton 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coypool Retail Park, 1.4% 15 0.0% 0 0.0% 0 0.7% 0 3.4% 14 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Marsh Mills Retail Park, 1.2% 12 0.8% 1 0.6% 1 0.0% 0 2.3% 9 2.1% 1 0.0% 0 0.0% 0 0.0% 0 Plymouth Newton Road Retail Park, 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.6% 1 Kingsteignton (Brantano, Matalan, Halfords) Stone Lane Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Exeter Willows Retail Park / Wren 3.5% 35 1.1% 1 0.6% 1 1.6% 1 0.0% 0 4.6% 3 6.2% 8 7.4% 6 19.8% 16 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 11.7% 117 8.7% 8 7.7% 8 10.3% 5 12.9% 52 10.1% 7 12.8% 16 11.6% 9 14.1% 12 Home catalogue 5.3% 53 2.2% 2 5.9% 6 3.3% 2 5.4% 22 10.2% 7 7.9% 10 4.5% 4 2.1% 2 TV / interactive shopping 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Leypark Drive, 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estover, Plymouth Bristol 0.3% 3 1.0% 1 0.6% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.8% 1 0.0% 0 Buckfastleigh 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Central London 0.6% 6 1.3% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 0.5% 1 2.5% 2 0.9% 1 Exeter 3.1% 31 6.2% 6 1.4% 1 2.1% 1 1.4% 6 9.7% 6 3.0% 4 0.8% 1 7.2% 6 Newton Abbot 3.5% 35 2.0% 2 2.5% 3 0.8% 0 0.0% 0 10.9% 7 6.8% 8 7.8% 6 9.8% 8 Paignton 0.7% 7 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 5 2.3% 2 Tavistock 0.1% 1 0.0% 0 0.5% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Torquay 2.2% 22 0.0% 0 0.0% 0 1.4% 1 0.0% 0 2.9% 2 0.5% 1 16.1% 13 6.9% 6 Trago Mills, Liverton, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.9% 1 Newton Abbot Don't buy these products) 2.1% 21 1.8% 2 2.1% 2 3.3% 2 0.6% 2 4.0% 3 3.8% 5 6.7% 5 0.0% 0 Other 3.8% 38 6.1% 6 1.9% 2 4.6% 2 4.2% 17 3.2% 2 3.0% 4 1.7% 1 4.3% 4 (Don't know / varies) 1.0% 10 0.0% 0 1.2% 1 2.7% 1 1.1% 4 0.0% 0 0.5% 1 0.9% 1 2.1% 2 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 45 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q11 And the time before that, where did you go to make a purchase of clothes or shoes? Those who buy clothes and shoes at Q10:

Dartmouth 1.8% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 22.3% 17 0.0% 0 Didworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Ivybridge 1.6% 16 8.8% 8 3.5% 3 4.3% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 2.4% 23 0.0% 0 3.8% 4 0.0% 0 0.0% 0 0.9% 1 15.2% 18 1.0% 1 0.0% 0 Lee Mill 2.1% 21 5.0% 5 2.3% 2 5.1% 2 2.6% 10 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Plymouth 44.4% 436 45.7% 43 52.2% 51 52.7% 26 61.9% 248 18.3% 12 32.5% 39 14.4% 11 8.7% 7 Plymstock 1.5% 14 0.0% 0 2.4% 2 0.9% 0 2.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 3 0.0% 0 0.0% 0 South Brent 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 Totnes 3.4% 33 2.5% 2 2.7% 3 2.4% 1 0.0% 0 8.7% 6 1.4% 2 5.2% 4 19.8% 16 Coypool Retail Park, 0.5% 5 0.0% 0 0.0% 0 0.0% 0 1.1% 4 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Marsh Mills Retail Park, 1.3% 12 0.8% 1 0.0% 0 0.0% 0 2.8% 11 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Stone Lane Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Exeter Willows Retail Park / Wren 3.5% 34 3.9% 4 0.0% 0 0.9% 0 0.0% 0 5.3% 3 7.4% 9 6.2% 5 16.1% 13 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 10.2% 100 13.2% 12 8.4% 8 10.8% 5 8.2% 33 12.4% 8 14.0% 17 8.5% 6 12.9% 11 Home catalogue 5.3% 52 3.3% 3 5.4% 5 5.6% 3 4.8% 19 8.9% 6 7.6% 9 6.7% 5 2.1% 2 TV / interactive shopping 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Bristol 0.6% 6 1.0% 1 0.0% 0 0.0% 0 0.9% 4 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Central London 1.1% 11 0.5% 0 0.0% 0 0.0% 0 1.9% 8 0.9% 1 0.0% 0 1.8% 1 0.9% 1 Derriford 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 4.6% 45 4.2% 4 8.3% 8 2.6% 1 1.5% 6 19.3% 12 3.3% 4 2.6% 2 9.4% 8 Newton Abbot 2.6% 25 1.6% 2 2.4% 2 1.7% 1 0.0% 0 4.7% 3 3.8% 5 6.8% 5 9.5% 8 Paignton 0.2% 2 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 Tavistock 0.2% 2 0.5% 0 1.1% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Lee Mill 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 2.1% 20 0.9% 1 0.6% 1 0.0% 0 0.0% 0 2.8% 2 1.8% 2 13.0% 10 6.2% 5 Trago Mills, Liverton, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 1.4% 1 Newton Abbot Other 2.8% 28 3.5% 3 0.6% 1 3.0% 1 3.8% 15 2.3% 1 3.4% 4 0.8% 1 1.5% 1 (Don't know / varies) 6.3% 62 4.8% 4 6.4% 6 6.0% 3 5.7% 23 10.1% 6 6.5% 8 6.6% 5 8.1% 7 Weighted base: 982 94 97 49 401 64 119 76 82 Sample: 974 149 147 96 149 95 145 93 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 46 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q12 Now can you tell me where your household last made a purchase of furniture, carpets, or soft household furnishings?

Endsleigh Garden and 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leisure, Ivybridge Billacombe 0.1% 1 0.6% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bittaford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Dartington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Dartmouth 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 13.0% 11 0.0% 0 Elburton 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ivybridge 3.2% 32 22.1% 21 2.6% 3 6.3% 3 0.6% 2 3.6% 2 0.6% 1 0.0% 0 0.0% 0 Kingsbridge 3.4% 34 0.0% 0 4.6% 5 0.8% 0 0.0% 0 0.8% 1 19.9% 25 4.7% 4 0.0% 0 Lee Mill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Modbury 0.2% 2 0.5% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Plymouth 15.8% 159 15.0% 14 22.2% 22 28.4% 14 20.5% 83 6.4% 4 12.0% 15 3.3% 3 4.3% 4 Plymstock 5.9% 59 2.8% 3 4.7% 5 1.6% 1 12.0% 48 2.3% 2 0.6% 1 0.0% 0 0.0% 0 Rattery 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Salcombe 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.9% 1 0.0% 0 Totnes 2.4% 24 0.0% 0 2.5% 2 0.0% 0 0.0% 0 2.3% 2 3.0% 4 3.9% 3 16.4% 14 Wembury 0.1% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coypool Retail Park, 4.3% 43 2.0% 2 0.6% 1 5.0% 3 9.3% 37 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 1.0% 10 0.6% 1 0.8% 1 1.8% 1 1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Errill Retail Park, Plympton 1.1% 11 1.9% 2 1.5% 1 3.0% 2 1.4% 6 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Marsh Mills Retail Park, 14.9% 149 12.8% 12 11.3% 11 14.7% 7 26.1% 105 1.5% 1 9.2% 11 0.8% 1 0.0% 0 Plymouth Riviera Way Retail Park / 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 Bridge Retail Park, Regents Close, Torquay (inc B&Q Warehouse, Focus, Staples, Currys etc) Stone Lane Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.7% 1 Exeter Willows Retail Park / Wren 1.7% 17 0.0% 0 0.0% 0 1.2% 1 0.0% 0 4.0% 3 2.3% 3 6.3% 5 6.9% 6 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 6.2% 62 5.9% 6 7.9% 8 5.0% 3 4.0% 16 8.4% 6 8.7% 11 8.9% 7 8.2% 7 Home catalogue 1.0% 10 0.0% 0 0.9% 1 0.8% 0 1.4% 6 3.3% 2 0.0% 0 0.0% 0 1.3% 1 Bristol 0.7% 7 2.1% 2 1.5% 1 0.8% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.7% 1 Buckfastleigh 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.0% 1 0.0% 0 0.0% 0 Derriford 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 1.2% 12 0.0% 0 0.8% 1 0.8% 0 0.0% 0 4.0% 3 3.0% 4 0.8% 1 4.8% 4 Newton Abbot 3.1% 31 3.0% 3 1.5% 1 1.4% 1 0.0% 0 7.3% 5 4.6% 6 4.5% 4 14.5% 12 Paignton 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 3.5% 3 3.2% 3 Tavistock 0.1% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Lee Mill 0.2% 2 1.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 0.5% 5 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 3 1.7% 1 Trago Mills, Liverton, 2.2% 22 4.1% 4 0.0% 0 0.7% 0 1.0% 4 7.7% 5 1.7% 2 6.4% 5 1.5% 1 Newton Abbot Other 1.3% 13 2.3% 2 2.0% 2 1.4% 1 0.9% 4 1.3% 1 0.9% 1 2.4% 2 1.3% 1 (Don't know / varies) 3.4% 34 3.4% 3 3.2% 3 0.7% 0 2.3% 9 10.0% 7 3.4% 4 1.5% 1 7.7% 6 (Don't buy these products) 22.9% 229 19.3% 18 27.3% 27 21.8% 11 18.0% 72 32.2% 21 25.6% 32 34.9% 28 22.8% 19 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 47 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q13 And the time before that, where did your household go to make a purchase of furniture, carpets, or soft household furnishings? Those who buy furniture, carpets, or soft household furnishings at Q12:

Endsleigh Garden and 0.1% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leisure, Ivybridge Bickham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Billacombe 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bolberry 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Brixton 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dartmouth 1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 19.1% 10 0.0% 0 Ivybridge 3.0% 23 20.0% 15 4.1% 3 0.0% 0 0.0% 0 2.0% 1 2.5% 2 2.2% 1 1.1% 1 Kingsbridge 3.0% 23 0.7% 1 4.5% 3 0.0% 0 0.0% 0 1.2% 1 19.9% 18 1.4% 1 0.0% 0 Lee Mill 0.4% 3 0.7% 1 0.0% 0 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loddiswell 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 Plymouth 19.0% 147 17.6% 14 29.8% 22 32.6% 13 22.7% 75 15.8% 7 12.2% 11 6.1% 3 4.3% 3 Plymstock 6.0% 46 1.1% 1 3.5% 3 2.8% 1 12.4% 41 0.0% 0 0.0% 0 2.1% 1 0.0% 0 Stoke Gabriel 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Totnes 2.4% 19 0.0% 0 2.0% 1 0.0% 0 0.0% 0 4.6% 2 2.0% 2 5.0% 3 16.6% 11 Bridge Retail Park, Hele 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 2.2% 1 0.0% 0 Road, Torquay Coypool Retail Park, 3.2% 25 2.9% 2 6.1% 4 5.5% 2 4.8% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 1.8% 14 1.1% 1 1.2% 1 4.5% 2 2.9% 10 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Plymouth Errill Retail Park, Plympton 2.4% 19 4.7% 4 3.0% 2 2.1% 1 3.5% 12 1.1% 0 0.0% 0 0.0% 0 0.0% 0 Marsh Mills Retail Park, 13.3% 102 11.3% 9 5.9% 4 10.1% 4 21.0% 69 7.1% 3 11.5% 11 1.2% 1 2.8% 2 Plymouth Newton Road Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Kingsteignton (Brantano, Matalan, Halfords) Riviera Way Retail Park / 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 3.6% 2 Bridge Retail Park, Regents Close, Torquay (inc B&Q Warehouse, Focus, Staples, Currys etc) Willows Retail Park / Wren 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 1.6% 1 10.8% 6 7.6% 5 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 9.4% 73 11.7% 9 10.4% 8 4.8% 2 7.2% 24 9.6% 4 13.1% 12 15.1% 8 9.8% 6 Home catalogue 1.1% 8 0.0% 0 0.0% 0 0.0% 0 1.7% 6 3.7% 2 0.0% 0 0.0% 0 1.6% 1 Bristol 1.2% 9 3.2% 3 0.7% 0 0.0% 0 1.0% 3 0.0% 0 0.0% 0 0.0% 0 4.5% 3 Central London 0.3% 2 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1 0.0% 0 Exeter 1.1% 9 1.1% 1 0.7% 0 2.7% 1 0.7% 2 1.8% 1 0.0% 0 0.0% 0 5.2% 3 Newton Abbot 2.6% 20 1.9% 1 2.5% 2 1.7% 1 0.0% 0 6.2% 3 4.9% 5 4.8% 3 10.1% 6 Paignton 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 3.0% 2 Tavistock 0.3% 2 0.0% 0 0.0% 0 3.8% 2 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Lee Mill 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 0.6% 4 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 6.2% 3 0.0% 0 Trago Mills, Liverton, 1.2% 9 0.7% 1 0.0% 0 1.7% 1 1.1% 4 3.5% 2 0.8% 1 3.8% 2 0.0% 0 Newton Abbot Other 3.2% 24 4.0% 3 1.4% 1 0.0% 0 3.6% 12 3.9% 2 2.9% 3 2.4% 1 4.4% 3 (Don't know / varies) 19.1% 148 15.6% 12 22.0% 16 27.8% 11 16.0% 53 31.3% 14 25.1% 23 8.4% 4 22.4% 14 Weighted base: 773 77 72 40 330 45 92 53 63 Sample: 746 123 108 75 122 68 109 64 77

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 48 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q14 Now can you tell me where your household last made a purchase of DIY or decorating goods?

Brixton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Dartington 0.1% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dartmouth 2.4% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 29.1% 24 0.0% 0 Ivybridge 1.7% 17 12.5% 12 2.8% 3 2.9% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 6.5% 65 0.0% 0 5.6% 6 0.0% 0 0.0% 0 3.5% 2 43.1% 53 4.7% 4 0.0% 0 Lee Mill 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Modbury 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth 10.9% 109 10.4% 10 13.7% 14 16.5% 8 16.3% 66 3.8% 3 5.2% 6 2.2% 2 0.7% 1 Roborough 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 4 0.0% 0 0.0% 0 South Brent 1.3% 13 0.0% 0 1.5% 1 0.0% 0 0.0% 0 17.1% 11 0.0% 0 0.0% 0 0.0% 0 Totnes 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 5 0.0% 0 2.4% 2 14.3% 12 Bridge Retail Park, Hele 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 7.3% 6 Road, Torquay Coypool Retail Park, 6.9% 69 4.3% 4 7.8% 8 6.9% 4 12.7% 51 2.4% 2 0.9% 1 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 10.0% 100 17.8% 17 10.0% 10 25.0% 13 11.7% 47 6.6% 4 7.0% 9 0.0% 0 0.0% 0 Plymouth Errill Retail Park, Plympton 6.4% 64 8.3% 8 2.4% 2 10.7% 5 11.5% 46 0.0% 0 2.1% 3 0.0% 0 0.0% 0 Marsh Mills Retail Park, 19.5% 196 23.1% 22 26.7% 27 15.7% 8 29.0% 117 11.6% 8 9.2% 11 2.2% 2 1.6% 1 Plymouth Newton Road Retail Park, 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 3.7% 3 Kingsteignton (Brantano, Matalan, Halfords) Riviera Way Retail Park / 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.5% 2 14.6% 12 Bridge Retail Park, Regents Close, Torquay (inc B&Q Warehouse, Focus, Staples, Currys etc) Stone Lane Retail Park, 0.2% 2 0.0% 0 0.0% 㔘脈 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.8% 1 0.0% 0 Exeter Willows Retail Park / Wren 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 4 5.9% 5 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 0.8% 8 0.0% 0 0.6% 1 0.0% 0 0.0% 0 2.9% 2 1.1% 1 0.8% 1 4.6% 4 Home catalogue 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Derriford 0.1% 1 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Newton Abbot 3.4% 34 1.0% 1 0.5% 0 0.0% 0 0.0% 0 11.2% 7 4.2% 5 8.7% 7 15.1% 12 Paignton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.9% 1 Torquay 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 3.4% 3 5.6% 5 Trago Mills, Liverton, 1.1% 11 3.9% 4 0.0% 0 0.0% 0 0.0% 0 3.7% 2 1.2% 1 1.6% 1 3.0% 2 Newton Abbot Other 1.1% 11 0.0% 0 1.2% 1 1.7% 1 0.9% 4 1.7% 1 1.3% 2 2.4% 2 0.7% 1 (Don't know / varies) 1.0% 10 4.0% 4 2.5% 2 0.8% 0 0.0% 0 0.0% 0 0.6% 1 1.6% 1 1.7% 1 (Don't buy these products) 19.0% 191 14.2% 14 23.2% 23 17.4% 9 17.1% 69 25.8% 17 18.7% 23 23.9% 19 20.3% 17 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 49 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q15 And the time before that, where did your household go to make a purchase of DIY or decorating goods? Those who buy DIY or decorating goods at Q14:

Avon Mill Garden Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Loddiswell, Kingsbridge Brixton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Dartmouth 2.3% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.3% 19 0.0% 0 Ivybridge 1.5% 12 11.7% 10 3.3% 2 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 7.1% 58 0.0% 0 6.6% 5 0.0% 0 0.0% 0 4.7% 2 45.5% 46 7.7% 5 0.0% 0 Modbury 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth 11.7% 95 10.9% 9 20.9% 16 18.1% 8 16.7% 56 2.7% 1 4.6% 5 1.8% 1 0.0% 0 Roborough 0.5% 4 0.0% 0 0.0% 0 0.0% 0 1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 4 0.0% 0 0.0% 0 South Brent 1.2% 10 1.0% 1 0.0% 0 0.0% 0 0.0% 0 18.3% 9 0.0% 0 0.0% 0 0.0% 0 Totnes 2.6% 21 0.0% 0 0.7% 1 0.0% 0 0.0% 0 8.3% 4 0.0% 0 3.1% 2 22.6% 15 Bridge Retail Park, Hele 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 9.1% 6 Road, Torquay Coypool Retail Park, 8.8% 72 8.7% 7 8.9% 7 6.7% 3 15.6% 52 3.2% 2 1.1% 1 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 13.7% 111 19.3% 16 11.0% 8 27.9% 12 17.9% 60 9.9% 5 9.2% 9 2.1% 1 0.0% 0 Plymouth Errill Retail Park, Plympton 6.6% 54 8.8% 7 4.4% 3 9.7% 4 11.2% 37 1.1% 1 1.2% 1 0.0% 0 0.0% 0 Marsh Mills Retail Park, 23.3% 189 27.1% 22 28.1% 21 17.1% 7 33.7% 113 17.7% 9 13.9% 14 4.0% 2 0.9% 1 Plymouth Newton Road Retail Park, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 2.0% 1 Kingsteignton (Brantano, Matalan, Halfords) Riviera Way Retail Park / 1.3% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 3 11.0% 7 Bridge Retail Park, Regents Close, Torquay (inc B&Q Warehouse, Focus, Staples, Currys etc) Stone Lane Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Exeter Willows Retail Park / Wren 1.3% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.7% 1 6.7% 4 7.4% 5 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 1.0% 8 0.0% 0 3.4% 3 1.6% 1 0.0% 0 2.1% 1 0.0% 0 1.2% 1 4.8% 3 Home catalogue 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Derriford 0.5% 4 0.6% 0 0.0% 0 2.9% 1 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newton Abbot 4.3% 35 0.6% 0 2.0% 2 0.0% 0 0.0% 0 11.6% 6 8.3% 8 11.8% 7 17.1% 11 Paignton 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 3 1.1% 1 Torquay 0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 6.4% 4 Trago Mills, Liverton, 1.8% 15 3.1% 3 0.0% 0 2.5% 1 0.0% 0 11.6% 6 1.4% 1 3.4% 2 2.7% 2 Newton Abbot Other 1.5% 12 0.0% 0 0.9% 1 2.0% 1 0.6% 2 2.3% 1 1.6% 2 4.8% 3 4.7% 3 (Don't know / varies) 5.4% 44 8.3% 7 8.5% 6 10.4% 4 2.5% 8 4.8% 2 6.2% 6 5.4% 3 9.4% 6 Weighted base: 812 82 76 42 334 49 101 62 65 Sample: 792 129 114 81 123 71 121 74 79

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 50 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q16 Can you tell me where you or your household last made a purchase of a domestic appliance (washing machine, fridge, cooker) or electrical goods as TVs, DVD players, digital cameras, MP3 players, mobile phones or computers?

Riverford Field Kitchen, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Wash Farm, Buckfastleigh Bickleigh 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Bigbury 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brixton 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dartmouth 1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 15.3% 12 0.0% 0 Ermington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ivybridge 1.4% 14 4.5% 4 5.9% 6 4.0% 2 0.0% 0 1.3% 1 1.0% 1 0.0% 0 0.0% 0 Kingsbridge 7.1% 71 0.0% 0 4.9% 5 0.0% 0 0.0% 0 8.9% 6 46.5% 58 3.3% 3 0.0% 0 Lee Mill 1.9% 19 6.1% 6 2.3% 2 6.7% 3 1.4% 6 2.0% 1 0.5% 1 0.0% 0 0.0% 0 Malborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Plymouth 11.5% 115 11.1% 11 16.0% 16 17.6% 9 14.9% 60 9.0% 6 7.3% 9 3.1% 3 2.7% 2 Plymstock 2.0% 20 0.0% 0 2.2% 2 0.0% 0 4.4% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Roborough 0.5% 5 0.0% 0 0.0% 0 1.5% 1 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 South Brent 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 Sparkwell 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Totnes 3.3% 33 0.6% 1 2.8% 3 0.0% 0 0.0% 0 6.9% 5 1.1% 1 0.8% 1 27.8% 23 Wembury 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bridge Retail Park, Hele 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 2.1% 2 Road, Torquay Coypool Retail Park, 6.3% 63 7.6% 7 4.0% 4 8.3% 4 11.2% 45 2.1% 1 1.1% 1 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 0.5% 5 0.6% 1 0.0% 0 2.0% 1 0.5% 2 0.0% 0 0.5% 1 0.0% 0 1.4% 1 Plymouth Errill Retail Park, Plympton 4.0% 41 7.6% 7 3.8% 4 5.8% 3 6.2% 25 2.2% 1 0.0% 0 0.0% 0 0.0% 0 Marsh Mills Retail Park, 16.4% 164 16.3% 16 17.2% 17 13.5% 7 26.8% 108 10.7% 7 5.1% 6 1.7% 1 2.1% 2 Plymouth Riviera Way Retail Park / 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3 4.0% 3 Bridge Retail Park, Regents Close, Torquay (inc B&Q Warehouse, Focus, Staples, Currys etc) Willows Retail Park / Wren 3.2% 32 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.6% 1 19.4% 16 16.1% 13 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 17.6% 176 20.5% 20 12.9% 13 16.7% 8 18.2% 73 18.0% 12 17.6% 22 14.6% 12 20.3% 17 Home catalogue 1.7% 17 0.9% 1 0.6% 1 0.0% 0 2.8% 11 1.5% 1 0.0% 0 0.8% 1 3.1% 3 TV / interactive shopping 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 Buckfastleigh 0.9% 9 4.4% 4 1.4% 1 0.0% 0 0.0% 0 5.3% 4 0.0% 0 0.0% 0 0.0% 0 Exeter 0.5% 5 0.9% 1 1.8% 2 0.0% 0 0.0% 0 1.7% 1 0.7% 1 0.0% 0 0.9% 1 Newton Abbot 1.5% 15 0.6% 1 3.3% 3 0.0% 0 0.0% 0 4.6% 3 1.1% 1 4.3% 3 3.5% 3 Paignton 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 3.0% 2 Tavistock 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Lee Mill 0.6% 6 2.1% 2 0.0% 0 2.1% 1 0.5% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.1% 1 3.8% 3 1.3% 1 Trago Mills, Liverton, 0.4% 4 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.9% 1 0.7% 1 Newton Abbot Other 1.9% 19 2.3% 2 1.6% 2 4.7% 2 1.1% 4 3.0% 2 1.1% 1 2.7% 2 3.2% 3 (Don't know / varies) 1.3% 13 3.5% 3 0.9% 1 1.7% 1 1.0% 4 0.0% 0 0.6% 1 1.8% 1 2.5% 2 (Don't buy these products) 11.4% 114 9.6% 9 15.4% 15 14.8% 8 9.5% 38 13.7% 9 10.8% 13 20.6% 17 5.2% 4 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 51 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q17 And the time before that, where did you or your household go to make a purchase of a domestic appliance (washing machine, fridge, cooker) or electrical goods as TVs, DVD players, digital cameras, MP3 players, mobile phones or computers? Those who buy domestic appliances at Q16:

Riverford Field Kitchen, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wash Farm, Buckfastleigh Bickleigh 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 Dartmouth 1.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.6% 9 0.0% 0 Ivybridge 1.5% 13 8.4% 7 4.4% 4 3.7% 2 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Kingsbridge 6.3% 56 0.0% 0 5.1% 4 0.0% 0 0.6% 2 7.8% 4 39.9% 44 1.8% 1 0.0% 0 Lee Mill 1.2% 11 4.6% 4 0.6% 0 4.8% 2 1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Noss Mayo 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Plymouth 12.7% 113 8.8% 8 19.1% 16 19.7% 9 16.6% 61 9.5% 5 8.8% 10 6.9% 4 0.9% 1 Plymstock 1.4% 13 0.0% 0 4.0% 3 0.0% 0 2.5% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Roborough 0.1% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 South Brent 0.2% 2 0.0% 0 0.6% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 Sparkwell 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Totnes 3.6% 32 0.0% 0 0.7% 1 0.0% 0 0.0% 0 11.9% 7 1.2% 1 5.5% 4 25.1% 20 Wembury 0.1% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bridge Retail Park, Hele 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Road, Torquay Coypool Retail Park, 7.2% 64 6.6% 6 6.7% 6 5.4% 2 13.3% 48 2.4% 1 0.7% 1 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 0.6% 6 2.2% 2 0.0% 0 1.0% 0 0.6% 2 1.0% 1 0.6% 1 0.0% 0 0.0% 0 Plymouth Errill Retail Park, Plympton 4.1% 37 8.9% 8 6.4% 5 11.3% 5 4.9% 18 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Marsh Mills Retail Park, 18.3% 162 14.9% 13 16.0% 13 14.6% 6 29.0% 106 15.4% 9 11.6% 13 2.3% 1 0.8% 1 Plymouth Riviera Way Retail Park / 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.0% 1 2.9% 2 Bridge Retail Park, Regents Close, Torquay (inc B&Q Warehouse, Focus, Staples, Currys etc) Stone Lane Retail Park, 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter Willows Retail Park / Wren 4.5% 40 1.0% 1 0.0% 0 0.0% 0 0.0% 0 5.2% 3 0.7% 1 24.8% 16 24.6% 19 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 18.4% 163 17.6% 15 16.3% 14 18.5% 8 19.0% 69 16.8% 10 19.7% 22 15.4% 10 20.5% 16 Home catalogue 1.4% 12 1.0% 1 0.7% 1 0.0% 0 2.5% 9 1.7% 1 0.0% 0 1.0% 1 0.0% 0 TV / interactive shopping 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Bristol 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Buckfastleigh 0.6% 5 2.8% 2 0.7% 1 0.0% 0 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 Central London 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 0.3% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.4% 1 0.7% 1 0.0% 0 0.0% 0 Newton Abbot 2.2% 19 0.6% 1 3.5% 3 1.0% 0 0.0% 0 2.4% 1 2.9% 3 9.5% 6 6.0% 5 Tavistock 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Lee Mill 0.7% 6 0.5% 0 1.2% 1 0.9% 0 1.1% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 0.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 8.1% 5 2.1% 2 Trago Mills, Liverton, 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Newton Abbot Other 1.1% 10 2.6% 2 1.3% 1 1.8% 1 0.0% 0 0.0% 0 1.8% 2 3.4% 2 1.6% 1 (Don't know / varies) 10.1% 90 16.7% 14 9.2% 8 15.0% 6 8.8% 32 14.3% 8 6.5% 7 4.5% 3 14.2% 11 Weighted base: 888 86 84 43 365 57 111 64 78 Sample: 876 136 126 85 136 86 134 79 94

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 52 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q18 Can you tell me where you or your household last made a purchase of health, beauty or chemist items?

Brixton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Dartington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Dartmouth 6.4% 64 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 78.2% 63 0.0% 0 Ivybridge 9.4% 94 57.3% 55 11.6% 12 21.4% 11 3.1% 12 3.7% 2 0.6% 1 0.0% 0 1.5% 1 Kingsbridge 11.8% 119 0.0% 0 16.0% 16 0.0% 0 0.0% 0 12.7% 8 74.4% 92 2.4% 2 0.0% 0 Lee Mill 3.9% 39 12.5% 12 6.6% 7 6.4% 3 3.7% 15 4.2% 3 0.0% 0 0.0% 0 0.0% 0 Modbury 0.5% 5 0.0% 0 4.6% 5 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Norton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Plymouth 18.8% 188 11.3% 11 24.4% 24 26.0% 13 33.4% 134 6.7% 4 0.9% 1 0.0% 0 0.0% 0 Plymstock 11.2% 112 0.0% 0 18.3% 18 2.2% 1 23.0% 93 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Roborough 0.2% 2 0.0% 0 0.0% 0 4.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 11 0.0% 0 0.0% 0 Shaugh Prior 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Brent 1.9% 20 1.0% 1 0.6% 1 0.0% 0 0.0% 0 27.2% 18 0.0% 0 0.0% 0 0.0% 0 Totnes 7.1% 71 0.0% 0 0.0% 0 1.5% 1 0.0% 0 16.7% 11 2.1% 3 3.2% 3 65.3% 54 Wembury 0.1% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yealmpton 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coypool Retail Park, 7.7% 77 1.0% 1 1.7% 2 4.6% 2 17.9% 72 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 0.3% 3 0.0% 0 0.0% 0 1.8% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Errill Retail Park, Plympton 0.2% 2 0.0% 0 0.0% 0 0.8% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marsh Mills Retail Park, 0.8% 8 0.0% 0 0.0% 0 0.0% 0 1.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Newton Road Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Kingsteignton (Brantano, Matalan, Halfords) Willows Retail Park / Wren 1.1% 11 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 3.7% 3 6.9% 6 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 2.4% 24 3.7% 4 2.4% 2 6.9% 3 2.0% 8 3.5% 2 2.8% 3 0.0% 0 0.7% 1 Home catalogue 1.2% 12 0.6% 1 0.0% 0 0.0% 0 2.0% 8 2.5% 2 1.0% 1 0.0% 0 0.9% 1 TV / interactive shopping 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Leypark Drive, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Estover, Plymouth Buckfastleigh 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 3 0.0% 0 0.0% 0 0.0% 0 Exeter 0.7% 7 0.9% 1 0.9% 1 0.0% 0 0.0% 0 4.2% 3 0.6% 1 0.0% 0 1.5% 1 Newton Abbot 1.1% 11 0.8% 1 0.5% 0 0.8% 0 0.0% 0 0.7% 0 3.3% 4 2.2% 2 3.5% 3 Paignton 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 4 5.6% 5 Tavistock 0.2% 2 0.0% 0 0.6% 1 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Lee Mill 1.0% 10 3.5% 3 1.9% 2 2.2% 1 0.5% 2 2.7% 2 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.8% 1 2.3% 2 Other 4.7% 47 0.9% 1 2.8% 3 10.3% 5 7.8% 31 1.7% 1 0.6% 1 2.4% 2 3.7% 3 (Don't know / varies) 0.4% 4 0.6% 1 0.0% 0 0.7% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 2.9% 2 (Don't buy these products) 3.5% 35 5.1% 5 4.5% 5 5.7% 3 2.8% 11 4.0% 3 2.6% 3 1.8% 1 4.5% 4 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 53 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q19 And the time before that, where did you or your household go to make a purchase of health, beauty or chemist items? Those who buy health, beauty or chemist items at Q18:

Brixton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Churchstow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Dartmouth 5.9% 57 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 70.8% 56 0.0% 0 Ivybridge 8.2% 80 57.3% 52 9.2% 9 14.7% 7 2.1% 8 3.8% 2 0.0% 0 0.0% 0 1.6% 1 Kingsbridge 11.6% 112 0.5% 0 14.8% 14 0.0% 0 0.0% 0 12.8% 8 72.5% 88 2.4% 2 0.0% 0 Lee Mill 3.2% 31 14.6% 13 7.0% 7 5.1% 2 1.4% 5 4.2% 3 0.0% 0 0.0% 0 0.0% 0 Modbury 0.5% 5 0.0% 0 5.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth 21.7% 210 15.4% 14 30.1% 29 29.0% 14 35.9% 140 8.1% 5 4.6% 6 0.9% 1 1.6% 1 Plymstock 10.3% 99 0.0% 0 18.4% 17 3.2% 2 20.5% 80 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Roborough 0.2% 2 0.0% 0 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.4% 14 0.0% 0 0.0% 0 Shaugh Prior 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Brent 1.7% 17 0.0% 0 1.5% 1 0.0% 0 0.0% 0 23.9% 15 0.0% 0 0.0% 0 0.0% 0 Totnes 7.1% 69 0.0% 0 0.0% 0 1.6% 1 0.0% 0 22.0% 14 1.1% 1 6.4% 5 61.0% 48 Wembury 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yealmpton 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coypool Retail Park, 7.9% 77 1.0% 1 0.9% 1 5.9% 3 18.4% 72 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 0.1% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Errill Retail Park, Plympton 0.5% 4 0.0% 0 0.0% 0 0.9% 0 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marsh Mills Retail Park, 0.8% 8 0.0% 0 0.0% 0 1.6% 1 1.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Willows Retail Park / Wren 1.3% 12 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 4.5% 4 9.3% 7 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 3.0% 29 3.9% 4 1.8% 2 7.5% 4 3.0% 12 2.6% 2 2.9% 3 0.8% 1 3.8% 3 Home catalogue 1.5% 14 0.0% 0 0.0% 0 0.0% 0 2.7% 10 1.7% 1 1.0% 1 0.0% 0 2.2% 2 TV / interactive shopping 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Buckfastleigh 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Estover 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.6% 1 0.0% 0 1.6% 1 Newton Abbot 0.8% 8 0.0% 0 1.0% 1 0.9% 0 0.0% 0 5.9% 4 1.7% 2 0.0% 0 0.9% 1 Paignton 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 4 3.0% 2 Tavistock 0.3% 3 0.6% 1 0.6% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Tesco Extra, Lee Mill 1.7% 16 2.8% 3 3.6% 3 4.0% 2 1.6% 6 2.2% 1 1.0% 1 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 3 3.3% 3 Other 5.7% 55 1.0% 1 2.6% 3 10.4% 5 10.6% 42 1.6% 1 1.3% 2 0.9% 1 2.2% 2 (Don't know / varies) 2.0% 20 2.0% 2 1.2% 1 6.6% 3 0.5% 2 4.6% 3 1.2% 1 0.8% 1 8.2% 6 Weighted base: 967 91 95 48 391 64 121 80 78 Sample: 961 144 143 93 145 97 146 98 95

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 54 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q20 Can you tell me where you or your household last made a purchase of recreational goods such as sports equipment, musical instruments or toys?

Endsleigh Garden and 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leisure, Ivybridge Dartington 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.9% 1 1.3% 1 Dartmouth 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 4.6% 4 0.0% 0 Elburton 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ivybridge 0.6% 6 2.1% 2 0.0% 0 3.9% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 1.7% 17 0.0% 0 2.0% 2 0.0% 0 0.0% 0 5.4% 4 8.5% 11 0.0% 0 1.3% 1 Lee Mill 0.7% 7 3.0% 3 0.5% 0 0.8% 0 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth 19.3% 194 30.6% 29 24.9% 25 22.5% 11 24.6% 99 13.3% 9 12.5% 15 5.0% 4 0.7% 1 Plymstock 0.9% 9 0.0% 0 0.9% 1 0.8% 0 1.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 South Brent 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Totnes 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 1.0% 1 0.0% 0 9.9% 8 Wembury 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Charleton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Yealmpton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coypool Retail Park, 0.2% 2 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 0.7% 8 1.4% 1 0.0% 0 0.0% 0 1.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Errill Retail Park, Plympton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marsh Mills Retail Park, 1.7% 17 1.4% 1 1.1% 1 2.9% 1 2.3% 9 1.5% 1 0.0% 0 1.6% 1 1.4% 1 Plymouth Newton Road Retail Park, 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Kingsteignton (Brantano, Matalan, Halfords) Riviera Way Retail Park / 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Bridge Retail Park, Regents Close, Torquay (inc B&Q Warehouse, Focus, Staples, Currys etc) Stone Lane Retail Park, 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Exeter Willows Retail Park / Wren 0.7% 7 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 7.2% 6 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 14.3% 143 16.2% 15 17.6% 18 18.0% 9 12.0% 48 8.8% 6 15.0% 19 17.3% 14 17.3% 14 Home catalogue 0.7% 7 0.0% 0 0.6% 1 0.0% 0 1.1% 4 2.1% 1 0.9% 1 0.0% 0 0.0% 0 Buckfastleigh 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Exeter 0.8% 8 1.3% 1 0.5% 0 0.0% 0 0.0% 0 4.2% 3 0.7% 1 0.8% 1 3.0% 2 Newton Abbot 1.8% 18 0.5% 0 1.8% 2 0.0% 0 0.9% 4 4.0% 3 0.9% 1 2.5% 2 8.2% 7 Paignton 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.8% 1 4.0% 3 Tavistock 0.1% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Tesco Extra, Lee Mill 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 3.0% 2 4.3% 4 Trago Mills, Liverton, 0.3% 3 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 1.5% 1 0.0% 0 Newton Abbot Other 1.8% 18 1.8% 2 2.7% 3 0.8% 0 2.4% 10 0.0% 0 0.5% 1 2.2% 2 1.4% 1 (Don't know / varies) 1.5% 15 1.0% 1 0.0% 0 0.0% 0 1.5% 6 2.7% 2 0.6% 1 0.8% 1 5.9% 5 (Don't buy these products) 47.1% 472 36.2% 35 46.3% 46 46.7% 24 48.1% 194 50.2% 33 54.8% 68 58.2% 47 31.2% 26 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 55 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q21 And the time before that, where did you or your household go to make a purchase of recreational goods such as sports equipment, musical instruments or toys? Those who buy recreational goods at Q20:

Endsleigh Garden and 0.5% 3 0.8% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leisure, Ivybridge Dartington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 Dartmouth 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 10.7% 4 0.0% 0 Ivybridge 1.7% 9 2.9% 2 0.9% 0 6.2% 2 2.2% 5 1.5% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 3.2% 17 0.0% 0 2.9% 2 0.0% 0 0.0% 0 5.9% 2 24.3% 14 0.0% 0 0.0% 0 Lee Mill 2.5% 13 5.3% 3 2.6% 1 1.6% 0 3.5% 7 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Plymouth 34.7% 184 37.9% 23 45.9% 25 39.7% 11 47.6% 100 19.9% 7 28.8% 16 5.7% 2 1.8% 1 Plymstock 1.3% 7 0.0% 0 1.7% 1 1.6% 0 2.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Brent 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Totnes 2.0% 11 1.4% 1 0.0% 0 0.0% 0 0.0% 0 10.2% 3 0.0% 0 0.0% 0 11.4% 6 Coypool Retail Park, 0.5% 3 2.1% 1 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Crownhill Retail Park, 0.1% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Marsh Mills Retail Park, 2.6% 14 2.2% 1 2.1% 1 2.5% 1 4.6% 10 0.0% 0 0.0% 0 0.0% 0 2.0% 1 Plymouth Newton Road Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 Kingsteignton (Brantano, Matalan, Halfords) Riviera Way Retail Park / 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Bridge Retail Park, Regents Close, Torquay (inc B&Q Warehouse, Focus, Staples, Currys etc) Stone Lane Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Exeter Willows Retail Park / Wren 0.7% 4 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 3 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 25.4% 135 23.9% 15 29.6% 16 37.2% 10 20.3% 42 29.2% 10 28.0% 16 40.9% 14 22.6% 13 Home catalogue 0.8% 4 0.9% 1 0.0% 0 0.0% 0 1.0% 2 1.7% 1 1.9% 1 0.0% 0 0.0% 0 Buckfastleigh 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Exeter 2.0% 10 3.5% 2 2.6% 1 0.0% 0 0.0% 0 7.0% 2 1.9% 1 5.4% 2 2.9% 2 Newton Abbot 2.1% 11 1.3% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1 3.1% 2 4.3% 1 11.6% 7 Paignton 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 3 Tavistock 0.1% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Lee Mill 2.0% 11 1.6% 1 0.0% 0 0.0% 0 4.3% 9 2.8% 1 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 1.9% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 14.5% 5 8.2% 5 Trago Mills, Liverton, 0.6% 3 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 3.5% 1 0.0% 0 Newton Abbot Other 3.0% 16 3.0% 2 2.6% 1 2.9% 1 3.6% 8 0.0% 0 1.1% 1 9.4% 3 1.1% 1 (Don't know / varies) 9.8% 52 9.3% 6 6.5% 3 7.0% 2 9.1% 19 13.8% 5 9.6% 5 3.8% 1 19.1% 11 Weighted base: 530 61 54 27 209 33 56 34 57 Sample: 515 93 77 50 76 48 65 39 67

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 56 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q22 And where was the last purchase of other non-food items, such as books, china and glass, CDs, jewellery or gifts?

Brixton 0.1% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dartington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.8% 1 0.0% 0 Dartmouth 2.1% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.5% 1 24.3% 20 0.0% 0 Drakeland 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ivybridge 3.0% 30 13.7% 13 4.3% 4 10.1% 5 1.1% 4 2.1% 1 1.1% 1 0.0% 0 0.0% 0 Kingsbridge 5.5% 56 0.0% 0 7.7% 8 0.0% 0 0.0% 0 3.8% 3 35.1% 44 2.4% 2 0.0% 0 Kingswear 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Lee Mill 2.1% 22 8.7% 8 2.1% 2 3.0% 2 1.9% 8 1.5% 1 0.6% 1 0.0% 0 0.0% 0 Modbury 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth 18.0% 180 15.9% 15 25.2% 25 22.2% 11 28.4% 114 7.3% 5 7.9% 10 0.0% 0 0.0% 0 Plymstock 0.7% 7 0.0% 0 2.6% 3 1.7% 1 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Roborough 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 0.0% 0 0.0% 0 South Brent 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 0.0% 0 Totnes 4.1% 41 0.0% 0 0.9% 1 1.2% 1 0.0% 0 12.7% 8 1.6% 2 4.0% 3 32.0% 26 Wembury 0.1% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coypool Retail Park, 1.7% 17 0.0% 0 0.0% 0 2.2% 1 4.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Marsh Mills Retail Park, 1.4% 14 0.0% 0 0.0% 0 2.4% 1 3.2% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Newton Road Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Kingsteignton (Brantano, Matalan, Halfords) Riviera Way Retail Park / 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Bridge Retail Park, Regents Close, Torquay (inc B&Q Warehouse, Focus, Staples, Currys etc) Willows Retail Park / Wren 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 4 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 32.0% 320 35.3% 34 33.7% 34 28.2% 14 32.6% 131 33.5% 22 27.3% 34 31.4% 25 31.7% 26 Home catalogue 0.5% 5 0.0% 0 0.6% 1 0.0% 0 0.5% 2 1.7% 1 0.0% 0 0.9% 1 0.9% 1 TV / interactive shopping 0.6% 6 0.0% 0 0.6% 1 0.0% 0 1.1% 4 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Bristol 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Central London 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 0.8% 8 1.0% 1 0.0% 0 1.4% 1 0.5% 2 1.4% 1 0.9% 1 2.4% 2 0.0% 0 Newton Abbot 1.0% 11 0.6% 1 0.9% 1 1.4% 1 0.0% 0 2.9% 2 1.2% 1 2.6% 2 3.5% 3 Paignton 0.7% 7 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 6.4% 5 Tavistock 0.1% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Lee Mill 1.0% 10 1.0% 1 0.6% 1 2.1% 1 1.4% 5 2.7% 2 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 1.0% 10 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.9% 6 3.4% 3 Trago Mills, Liverton, 0.2% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Newton Abbot Other 1.0% 10 3.3% 3 1.1% 1 0.0% 0 1.4% 5 0.8% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.1% 11 2.8% 3 0.6% 1 0.8% 0 0.6% 2 2.6% 2 1.8% 2 0.0% 0 0.7% 1 (Don't buy these products) 19.3% 194 15.0% 14 16.4% 16 20.4% 10 21.5% 87 17.9% 12 20.6% 26 20.6% 17 14.2% 12 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 57 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q23 And the time before that, where did you or your household go to make a purchase of books, china and glass, CDs, jewellery or gifts? Those who buy books, china and glass, CDs, jewellery or gifts at Q22:

Brixton 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dartmouth 1.9% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 23.2% 15 0.0% 0 Ivybridge 3.1% 25 14.0% 11 3.7% 3 9.3% 4 1.4% 4 2.6% 1 1.4% 1 0.0% 0 0.0% 0 Kingsbridge 6.3% 51 0.0% 0 8.9% 7 0.0% 0 0.0% 0 3.6% 2 40.0% 39 3.0% 2 0.0% 0 Lee Mill 2.6% 21 8.4% 7 1.9% 2 5.5% 2 3.0% 10 0.9% 0 0.7% 1 0.0% 0 0.0% 0 Modbury 0.1% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth 23.5% 190 22.6% 18 27.6% 23 31.0% 13 36.8% 116 10.3% 6 12.1% 12 3.2% 2 0.0% 0 Plymstock 1.8% 14 0.0% 0 3.1% 3 1.0% 0 3.6% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 South Brent 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 Totnes 4.2% 34 2.7% 2 1.9% 2 0.0% 0 0.6% 2 10.1% 6 0.6% 1 7.3% 5 25.1% 18 Wembury 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coypool Retail Park, 1.1% 9 0.0% 0 0.0% 0 2.7% 1 2.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock Marsh Mills Retail Park, 1.1% 9 1.1% 1 0.0% 0 0.0% 0 2.2% 7 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Plymouth Riviera Way Retail Park / 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.9% 1 Bridge Retail Park, Regents Close, Torquay (inc B&Q Warehouse, Focus, Staples, Currys etc) Stone Lane Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Exeter Willows Retail Park / Wren 0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.0% 1 5.8% 4 Retail Park, Torquay (Next, Mothercare, Comet, M&S etc) Internet 39.5% 319 42.2% 34 39.9% 33 38.3% 15 40.3% 127 46.4% 25 32.7% 32 37.5% 24 38.7% 27 Home catalogue 0.6% 5 0.7% 1 0.0% 0 0.0% 0 0.7% 2 1.0% 1 0.0% 0 1.1% 1 1.0% 1 TV / interactive shopping 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Buckfastleigh 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Exeter 0.8% 6 0.6% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 1.2% 1 2.8% 2 2.3% 2 Newton Abbot 1.2% 10 0.0% 0 1.1% 1 0.0% 0 0.0% 0 3.5% 2 2.1% 2 1.1% 1 5.6% 4 Paignton 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 4.5% 3 Tavistock 0.1% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Lee Mill 0.5% 4 0.0% 0 0.7% 1 0.0% 0 1.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Industrial Estate, Central Avenue, Ivybridge Torquay 1.6% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.2% 7 8.5% 6 Trago Mills, Liverton, 0.2% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 Newton Abbot Other 1.1% 9 1.5% 1 1.3% 1 1.7% 1 1.2% 4 0.0% 0 2.3% 2 0.0% 0 0.0% 0 (Don't know / varies) 6.5% 52 5.6% 5 7.5% 6 7.5% 3 6.5% 21 12.4% 7 4.2% 4 3.8% 2 6.7% 5 Weighted base: 809 81 83 40 316 54 98 64 70 Sample: 806 128 123 78 116 81 116 78 86

Q24 Do you, or anyone in your household, take part in any of the following leisure activities? [MR/PR]

Restaurants / cafés 71.3% 715 77.0% 74 67.9% 68 69.5% 35 75.6% 305 63.5% 42 55.4% 69 72.3% 59 78.1% 64 Pubs / bars / nightclubs 50.6% 507 45.9% 44 54.9% 55 44.9% 23 52.5% 211 47.6% 32 43.5% 54 52.9% 43 56.6% 46 Cinema 55.3% 554 59.8% 57 59.1% 59 48.2% 24 56.1% 226 49.4% 33 46.6% 58 60.6% 49 59.0% 48 Museums / art galleries / 35.4% 355 32.5% 31 40.2% 40 32.1% 16 32.6% 131 35.2% 23 33.3% 41 29.1% 24 58.9% 48 zoos Family entertainment 23.4% 234 20.5% 20 18.3% 18 19.0% 10 31.7% 128 12.5% 8 13.9% 17 13.1% 11 27.7% 23 (ten-pin bowling, theme parks etc.) Health & fitness / gym 28.7% 287 32.6% 31 26.5% 26 21.3% 11 27.1% 109 24.9% 17 29.2% 36 23.2% 19 46.7% 38 Bingo / casino / bookmaker 6.6% 66 7.4% 7 1.5% 2 6.0% 3 9.6% 39 6.5% 4 1.5% 2 7.3% 6 4.1% 3 Theatre / concerts 53.6% 537 55.4% 53 59.5% 59 46.1% 23 59.4% 239 41.9% 28 43.1% 53 49.2% 40 50.1% 41 (None mentioned) 10.5% 105 7.7% 7 10.0% 10 12.2% 6 8.3% 33 18.9% 13 18.0% 22 8.5% 7 7.5% 6 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 58 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q24A In which town, village or out-of-town location does your household spend most money on restaurants / cafés? Those who spend money on restaurants / cafés at Q24:

Ivybridge Watermark Centre, 0.3% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Erme Court, Ivybridge Sharpham Wine & Cheese, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Sharpham Estate, Ashprington, Totnes Ashford 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 Bickham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 Blackawton 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 Brixton 0.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cornwood 0.2% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Dartmouth 5.9% 42 0.0% 0 0.8% 1 0.0% 0 0.8% 2 0.0% 0 3.0% 2 63.1% 37 0.0% 0 Dittisham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 East Allington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 Ermington 0.2% 2 0.0% 0 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Haberton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Halwell 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Hermerdon 0.1% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ivybridge 5.4% 38 30.2% 22 5.9% 4 8.5% 3 2.7% 8 2.6% 1 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 8.0% 57 0.6% 0 15.3% 10 0.0% 0 0.0% 0 5.9% 2 63.5% 44 0.0% 0 0.0% 0 Kingston 0.1% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingswear 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Landscover 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Loddiswell 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Modbury 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock 2.7% 19 2.1% 2 2.1% 1 2.4% 1 5.0% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Rattery 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 Roborough 0.1% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 4 0.0% 0 0.0% 0 South Brent 1.2% 9 2.0% 1 1.4% 1 2.0% 1 0.0% 0 13.0% 5 0.0% 0 0.0% 0 0.0% 0 Sparkwell 0.5% 4 0.0% 0 0.0% 0 0.0% 0 1.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stoke Flemming 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Stoke Gabriel 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2 Strete 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Totnes 8.6% 62 1.3% 1 0.0% 0 1.8% 1 0.0% 0 21.0% 9 3.0% 2 2.3% 1 74.6% 48 Ugborough 0.7% 5 2.0% 1 3.6% 2 1.8% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Wembury 0.6% 5 0.0% 0 6.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yealmpton 1.1% 8 0.0% 0 2.6% 2 0.0% 0 1.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter 0.6% 5 2.2% 2 1.2% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 1.1% 1 1.0% 1 Newton Abbot 0.5% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 1.1% 1 2.9% 2 Paignton 0.6% 4 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1 3.1% 2 Plymouth 38.2% 273 32.2% 24 32.8% 22 61.6% 22 64.0% 195 9.9% 4 8.1% 6 1.2% 1 0.0% 0 Plympton 3.6% 26 1.2% 1 1.7% 1 1.0% 0 7.5% 23 1.2% 0 0.0% 0 0.0% 0 0.0% 0 Torquay 1.2% 8 1.8% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 1.1% 1 4.2% 2 4.5% 3 Other 4.5% 32 5.2% 4 6.2% 4 2.2% 1 4.1% 12 7.9% 3 0.9% 1 7.5% 4 4.2% 3 (Don't know / varies) 12.5% 89 15.8% 12 13.8% 9 12.1% 4 12.8% 39 23.8% 10 12.5% 9 7.0% 4 4.0% 3 Weighted base: 715 74 68 35 305 42 69 59 64 Sample: 695 118 101 69 113 63 82 71 78

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 59 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q24B In which town, village or out-of-town location does your household spend most money on pubs / bars / nightclubs? Those who spend money on pubs / bars / nightclubs at Q24:

Ashsprington 0.1% 0 0.0% 0 0.0% 0 1.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bickham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 Blackawton 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 Brixton 0.8% 4 1.2% 1 2.7% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chillinton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Churchstow 0.4% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 Cornwood 0.6% 3 0.0% 0 0.0% 0 9.9% 2 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 Dartington 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 2 Dartmouth 4.6% 23 0.0% 0 0.0% 0 1.8% 0 0.0% 0 0.0% 0 1.4% 1 51.6% 22 0.0% 0 Dittisham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 East Allington 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 1.4% 1 0.0% 0 0.0% 0 Ermington 0.6% 3 0.0% 0 6.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Halwell 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 1.7% 1 0.0% 0 Holne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 Ivybridge 8.0% 41 75.2% 33 7.4% 4 9.9% 2 0.0% 0 1.8% 1 1.4% 1 0.0% 0 0.0% 0 Kingsbridge 7.6% 38 0.0% 0 2.0% 1 0.0% 0 0.0% 0 4.9% 2 66.2% 36 0.0% 0 0.0% 0 Kingston 0.2% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Landscover 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 Lee Mill 0.5% 2 0.0% 0 0.0% 0 1.8% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lutton 0.1% 1 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malborough 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 Millcombe 0.1% 0 0.0% 0 0.0% 0 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Modbury 1.0% 5 0.0% 0 9.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Noss Mayo 0.1% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock 5.4% 27 1.8% 1 1.7% 1 0.0% 0 12.1% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Rattery 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 1 0.0% 0 0.0% 0 0.0% 0 Ringmore 0.4% 2 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Roborough 0.3% 2 1.2% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 1.5% 8 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 12.0% 6 0.0% 0 0.0% 0 Slapton 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 3 1.3% 1 South Brent 2.2% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 34.7% 11 0.0% 0 0.0% 0 0.0% 0 Sparkwell 0.1% 0 0.0% 0 0.0% 0 1.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stoke Flemming 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 Stoke Gabriel 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 4 Stokenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 Strete 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 2 0.0% 0 Totnes 8.1% 41 1.1% 0 0.0% 0 3.0% 1 0.0% 0 8.6% 3 0.0% 0 4.0% 2 76.0% 35 Turnchapel 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ugborough 0.6% 3 0.0% 0 5.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wembury 1.3% 6 0.0% 0 11.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Yealmpton 1.5% 7 0.0% 0 8.6% 5 1.8% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth City Centre 25.0% 127 9.2% 4 11.5% 6 35.5% 8 49.9% 105 1.5% 0 3.6% 2 0.0% 0 1.3% 1 Plympton 6.6% 34 0.0% 0 0.0% 0 0.0% 0 15.9% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Saltash 2.8% 14 0.0% 0 0.0% 0 3.0% 1 6.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 5.9% 30 5.2% 2 8.8% 5 6.3% 1 4.0% 8 13.4% 4 4.3% 2 11.9% 5 2.8% 1 (Don't know / varies) 8.7% 44 5.2% 2 15.6% 9 13.2% 3 7.7% 16 19.6% 6 2.2% 1 9.4% 4 5.8% 3 Weighted base: 507 44 55 23 211 32 54 43 46 Sample: 485 68 81 43 79 45 63 50 56

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 60 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q24C In which town, village or out-of-town location does your household spend most money on cinema? Those who spend money on family cinema at Q24:

Apollo Cinemas, The 7.7% 43 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 36.5% 18 49.3% 24 Esplanade, Paignton Central Cinema, Abbey 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Road, Torquay Reel Cinema, Derrys Cross, 0.4% 2 2.3% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth The Quay Cinema, Fore 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 Street, Town Centre, Kingsbridge The Reel Cinema, Fore 7.4% 41 0.0% 0 6.8% 4 0.0% 0 0.0% 0 11.1% 4 52.5% 30 6.3% 3 0.0% 0 Street, Kingsbridge Vue Cinema, Barbican 68.3% 379 77.3% 44 80.4% 47 96.8% 24 95.5% 216 44.3% 14 29.2% 17 5.2% 3 29.0% 14 Leisure Park, Shapters Road, Coxside, Plymouth Dartington 2.6% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.8% 4 1.3% 1 8.0% 4 13.0% 6 Dartmouth 2.4% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.9% 13 0.0% 0 Ivybridge 1.5% 8 11.9% 7 1.6% 1 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 1.6% 9 0.0% 0 3.3% 2 0.0% 0 0.0% 0 1.7% 1 11.0% 6 0.0% 0 0.0% 0 Plymstock 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Brent 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 Totnes 0.5% 3 0.0% 0 1.1% 1 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 2.6% 1 Plymouth 3.2% 18 4.8% 3 1.4% 1 0.0% 0 3.6% 8 13.1% 4 3.2% 2 0.0% 0 0.0% 0 The Flavel Centre, Flavel 1.4% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.3% 8 0.0% 0 Place, Dartmouth Other 1.3% 7 0.8% 0 1.8% 1 0.0% 0 0.0% 0 10.4% 3 2.8% 2 0.0% 0 1.3% 1 (Don't know / varies) 1.0% 6 3.0% 2 1.7% 1 1.5% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 3.6% 2 Weighted base: 554 57 59 24 226 33 58 49 48 Sample: 541 93 86 46 84 47 66 61 58

Q24D In which town, village or out-of-town location does your household spend most money on museums / art galleries / zoos? Those who spend money on museums / art galleries / zoos at Q24:

Buckfastleigh Butterflies and 0.1% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Otter Sanctuary, The Station, Buckfastleigh Compton Castle, Marldon, 1.3% 5 0.0% 0 0.0% 0 0.0% 0 2.9% 4 0.0% 0 1.8% 1 0.0% 0 0.0% 0 Paignton Cookworthy Museum, Fore 1.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1 13.0% 5 0.0% 0 0.0% 0 Street, Kingsbridge Dartmoor Zoo, Sparkwell, 5.1% 18 8.0% 2 8.7% 3 0.0% 0 8.4% 11 0.0% 0 2.9% 1 0.0% 0 0.0% 0 Plymouth Dartmouth Castle, Castle 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 1 0.0% 0 Road, Dartmouth Paignton Zoo, Totnes Road, 34.5% 123 32.6% 10 24.5% 10 11.0% 2 44.0% 58 11.9% 3 23.3% 10 34.4% 8 46.9% 23 Paignton Saltram House, Plymouth 1.4% 5 1.7% 1 2.1% 1 4.6% 1 1.5% 2 0.0% 0 1.8% 1 0.0% 0 0.0% 0 Dartmouth 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 11.2% 3 0.0% 0 Ivybridge 0.2% 1 0.0% 0 0.0% 0 4.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 1.2% 4 0.0% 0 1.4% 1 0.0% 0 0.0% 0 2.4% 1 7.5% 3 0.0% 0 0.0% 0 Modbury 0.1% 0 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock 1.0% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 2.6% 1 0.0% 0 0.0% 0 Totnes 1.1% 4 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 3 Central London 14.3% 51 7.9% 2 19.4% 8 15.5% 3 13.2% 17 23.1% 5 13.0% 5 22.0% 5 9.9% 5 Exeter 5.6% 20 5.3% 2 2.1% 1 6.8% 1 0.0% 0 28.6% 7 5.1% 2 10.1% 2 11.1% 5 Torbay 2.7% 10 4.3% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 7.7% 2 9.9% 5 Plymouth 12.7% 45 13.0% 4 19.2% 8 43.9% 7 17.6% 23 8.0% 2 1.5% 1 3.1% 1 0.0% 0 Other 3.7% 13 9.8% 3 7.4% 3 0.0% 0 0.0% 0 6.3% 1 9.2% 4 5.4% 1 1.4% 1 (Don't know / varies) 11.9% 42 16.0% 5 11.3% 5 13.6% 2 10.6% 14 14.9% 3 15.7% 6 0.0% 0 13.9% 7 Weighted base: 355 31 40 16 131 23 41 24 48 Sample: 350 49 56 32 45 35 47 30 56

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 61 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q24E In which town, village or out-of-town location does your household spend most money on family entertainment (e.g. ten-pin bowling, theme parks etc.)? Those who spend money on family entertainment at Q24:

Babbacombe Cliff Railway, 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 1 7.7% 2 Babbacombe Downs Road, Torquay Babbacombe Model Village, 0.2% 0 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hampton Avenue, Babbacombe Barbican Leisure Park, 41.6% 97 32.2% 6 19.0% 3 45.9% 4 60.6% 77 20.0% 2 17.0% 3 12.0% 1 0.0% 0 Barbican Approach, Coxside, Plymouth Living Coasts, Torquay 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 1 7.3% 2 Harbourside, Beacon Terrace, Torquay Plymouth Albion, 1.5% 3 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brickfields Recreation Ground, Damerel Close, Plymouth Plymouth Argyle, Home 0.3% 1 0.0% 0 0.0% 0 7.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park, Plymouth Plymouth Life Centre, 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 0 0.0% 0 0.0% 0 0.0% 0 Mayflower Drive, Plymouth River Dart Adventures, River 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 1 Dart Country Park, Ashburton Blackawton 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 5.5% 1 Dartmouth 3.8% 9 10.4% 2 2.7% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 2 17.0% 2 9.2% 2 Kingsbridge 1.5% 3 0.0% 0 4.6% 1 0.0% 0 0.0% 0 6.7% 1 12.2% 2 0.0% 0 0.0% 0 Loddiswell 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 Lutton 0.2% 0 0.0% 0 2.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock 0.4% 1 0.0% 0 5.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.2% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Totnes 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 1 Torquay 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1 Plymouth 18.5% 43 18.9% 4 27.3% 5 28.4% 3 22.0% 28 5.9% 0 6.3% 1 6.8% 1 6.8% 2 Other 8.8% 21 16.0% 3 10.5% 2 3.8% 0 5.4% 7 13.4% 1 6.9% 1 34.3% 4 10.3% 2 (Don't know / varies) 18.3% 43 17.4% 3 27.7% 5 14.8% 1 9.4% 12 41.4% 3 37.3% 6 17.9% 2 40.5% 9 Weighted base: 234 20 18 10 128 8 17 11 23 Sample: 184 32 24 17 43 13 17 14 24

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 62 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q24F In which town, village or out-of-town location does your household spend most money on health & fitness / gym? Those who spend money on health & fitness / gym at Q24:

Chillington Gym, Fairfiled 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 2 0.0% 0 0.0% 0 Meadow, Orchard Way, Kingsbridge Dartmouth Golf and Country 1.3% 4 0.0% 0 0.0% 0 6.4% 1 0.0% 0 0.0% 0 3.3% 1 6.8% 1 1.8% 1 Club, Blackawton, Totnes Ivybridge Health and Fitness 3.9% 11 13.4% 4 17.2% 5 0.0% 0 0.0% 0 14.9% 2 0.0% 0 0.0% 0 0.0% 0 Centre, Harford Road, Ivybridge Ivybridge Watermark Centre, 1.0% 3 7.9% 2 0.0% 0 0.0% 0 0.0% 0 2.9% 0 0.0% 0 0.0% 0 0.0% 0 Erme Court, Ivybridge McCaulays Health Club & 6.3% 18 24.8% 8 4.3% 1 10.3% 1 5.0% 5 16.8% 3 0.0% 0 0.0% 0 0.0% 0 Dinnaton Golf Club, Blatchford Road, Ivybridge Nuffield Health Fitness and 6.3% 18 0.0% 0 10.7% 3 3.9% 0 13.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellbeing Centre, Barbican Leisure Park, Shapters Road, Coxside, Plymouth Piloga Fitness, The Hen 0.5% 2 0.0% 0 3.5% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 House, Coombe Farm, Kingsbridge Quayside leisure Centre, 9.2% 26 0.0% 0 14.0% 4 0.0% 0 0.0% 0 16.8% 3 49.7% 18 9.7% 2 0.0% 0 Rope Walk, Kingsbridge Thurlestone Golf Club, 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 1 0.0% 0 Kingsbridge Virgin Active Devonshire 3.2% 9 0.0% 0 1.9% 0 9.2% 1 7.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Health and Raquets Club, Plymbridge Lane, Plymouth Willpower Fitness, Yetsonais 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Farm Barn, Totnes Dartmouth 3.5% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 0 1.8% 1 48.2% 9 0.0% 0 East Prawle 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 Ivybridge 7.8% 23 35.6% 11 10.9% 3 21.9% 2 3.5% 4 14.8% 2 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 4.4% 13 1.5% 0 3.5% 1 0.0% 0 0.0% 0 0.0% 0 29.1% 11 3.9% 1 0.0% 0 Plymstock 5.6% 16 0.0% 0 8.8% 2 0.0% 0 12.5% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Salcombe 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 South Brent 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.4% 1 0.0% 0 0.0% 0 0.0% 0 Stoke Flemming 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 Totnes 8.5% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 1 0.0% 0 0.0% 0 60.0% 23 Torbay 1.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 1 8.3% 3 Plymouth 12.0% 34 5.1% 2 10.4% 3 9.8% 1 26.1% 28 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Torbay Leisure Centre, 1.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 5.9% 2 Penwill Way, Paignton Other 18.2% 52 6.2% 2 9.1% 2 38.5% 4 28.7% 31 11.1% 2 3.3% 1 10.6% 2 19.2% 7 (Don't know / varies) 3.3% 9 5.7% 2 5.9% 2 0.0% 0 3.7% 4 3.4% 1 2.4% 1 0.0% 0 1.6% 1 Weighted base: 287 31 26 11 109 17 36 19 38 Sample: 279 48 38 19 39 24 42 25 44

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 63 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q24G In which town, village or out-of-town location does your household spend most money on bingo / casino / bookmaker? Those who spend money on bingo / casino / bookmaker at Q24:

Gala Bingo, Temperance 4.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 36.9% 2 20.8% 1 Street, Torquay Genting Casino Torquay, 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.8% 1 0.0% 0 Abbey Road, Torquay Grosvenor G Casino, Derrys 11.7% 8 6.5% 0 0.0% 0 30.7% 1 15.1% 6 11.2% 0 0.0% 0 0.0% 0 0.0% 0 Cross, Plymouth Stanley Grand Casino, Union 0.8% 1 7.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Plymouth Dartmouth 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.9% 2 0.0% 0 Kingsbridge 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.1% 1 62.1% 1 0.0% 0 0.0% 0 Plymstock 10.0% 7 0.0% 0 31.9% 0 0.0% 0 15.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Brent 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.8% 1 0.0% 0 0.0% 0 0.0% 0 Totnes 3.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.8% 1 0.0% 0 0.0% 0 54.9% 2 Plymouth 47.0% 31 79.5% 6 31.9% 0 20.7% 1 58.6% 23 19.1% 1 37.9% 1 0.0% 0 0.0% 0 Other 6.3% 4 0.0% 0 0.0% 0 13.8% 0 5.3% 2 21.0% 1 0.0% 0 0.0% 0 24.4% 1 (Don't know / varies) 7.9% 5 6.5% 0 36.3% 1 34.8% 1 5.3% 2 0.0% 0 0.0% 0 18.4% 1 0.0% 0 Weighted base: 66 7 2 3 39 4 2 6 3 Sample: 51 11 3 5 13 6 2 7 4

Q24H In which town, village or out-of-town location does your household spend most money on theatre / concerts? Those who spend money on theatre / concerts at Q24:

Ariel Centre, Ashburton 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Totnes Babbacombe Theatre, 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 2.8% 1 Babbacombe Downs Road, Torquay Dartington Hall, Totnes 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 2 0.0% 0 0.0% 0 0.0% 0 Palace Theatre, Palace 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Avenue, Paignton Princess Theatre, Torbay 2.8% 15 0.9% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 3.2% 2 10.4% 4 18.3% 8 Road, Torquay The Barbican Theatre, Castle 1.7% 9 0.0% 0 0.0% 0 1.6% 0 3.4% 8 0.0% 0 0.0% 0 1.6% 1 0.0% 0 Street, Plymouth The Flavel Arts Centre, 1.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 19.1% 8 0.0% 0 Flavel Place, Dartmouth The Little Theatre, St. Mark's 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Torquay Theatre Royal, Royal Parade, 71.2% 383 55.5% 29 72.7% 43 80.9% 19 84.9% 203 76.1% 21 65.2% 35 38.3% 15 41.0% 17 Plymouth Dartington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 Dartmouth 0.5% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 2 0.0% 0 Ivybridge 0.7% 4 7.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 2 0.0% 0 0.0% 0 Malborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Plymstock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 Totnes 0.3% 2 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 Central London 3.5% 19 5.2% 3 4.1% 2 1.6% 0 0.0% 0 3.8% 1 3.4% 2 11.6% 5 13.6% 6 Plymouth 6.0% 32 9.6% 5 6.9% 4 3.1% 1 5.8% 14 2.0% 1 11.6% 6 0.0% 0 4.0% 2 Plymouth Pavilion, Millbay 1.4% 7 3.9% 2 2.2% 1 0.0% 0 0.8% 2 0.0% 0 2.5% 1 1.8% 1 0.0% 0 Road, Plymouth Other 5.1% 27 7.5% 4 4.8% 3 8.0% 2 4.1% 10 6.0% 2 5.6% 3 1.8% 1 8.5% 3 (Don't know / varies) 3.3% 18 8.5% 5 5.9% 3 0.0% 0 1.0% 2 5.6% 2 1.6% 1 5.3% 2 7.4% 3 Weighted base: 537 53 59 23 239 28 53 40 41 Sample: 505 84 88 45 89 42 60 49 48

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 64 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q25 What, if anything, would make you shop more often in Ivybridge Town Centre? [MR] Those who live in zones 1-4 only:

Nothing 58.7% 381 29.4% 28 50.2% 50 58.3% 30 67.9% 273 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better choice of clothing 5.9% 38 22.1% 21 4.2% 4 4.3% 2 2.6% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Better quality of shops 3.1% 20 5.4% 5 9.0% 9 3.3% 2 1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheaper car parking 4.6% 30 11.3% 11 6.7% 7 2.1% 1 2.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improved bus service 2.4% 15 0.0% 0 1.1% 1 3.4% 2 3.1% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improved leisure centre 0.2% 2 1.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less traffic congestion 1.0% 7 0.5% 0 0.0% 0 0.0% 0 1.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More car parking 3.3% 21 7.6% 7 4.8% 5 6.0% 3 1.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More food stores 3.4% 22 14.6% 14 2.0% 2 1.2% 1 1.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More large shops 2.2% 14 6.0% 6 1.3% 1 2.8% 1 1.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More retail warehouses 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More traffic-free areas / 0.4% 3 1.7% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 pedestrianisation A Marks & Spencer store 0.8% 5 0.6% 1 0.9% 1 0.0% 0 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better advertising 1.5% 10 0.0% 0 0.0% 0 0.0% 0 2.4% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better choice of shops in 7.8% 50 9.9% 9 11.5% 11 7.0% 4 6.4% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 general Cheaper shops / prices 0.7% 5 3.6% 3 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Free parking 2.2% 14 7.0% 7 4.2% 4 3.0% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 If it was closer 7.5% 49 0.0% 0 5.0% 5 8.9% 5 9.8% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Less vacant shops 0.4% 3 1.9% 2 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More cafés / restaurants 0.4% 3 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More independent retailers 2.0% 13 2.8% 3 1.1% 1 2.2% 1 1.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 3.0% 19 9.9% 10 3.1% 3 0.8% 0 1.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 4.5% 29 3.6% 3 5.6% 6 4.2% 2 4.5% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 649 96 100 51 403 0 0 0 0 Sample: 551 151 150 100 150 0 0 0 0

Q26 Where do you go swimming? Those who live in zones 1-4 only:

Dinnaton Health and Fitness 3.6% 23 9.9% 9 3.4% 3 2.2% 1 2.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Club Ivybridge Leisure Centre 9.7% 63 24.7% 24 11.1% 11 7.4% 4 6.1% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Life Centre 7.1% 46 4.3% 4 3.2% 3 11.7% 6 8.1% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plympton Swimming Pool 13.6% 88 1.0% 1 4.8% 5 7.3% 4 19.6% 79 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Elfordleigh Hotel Golf and 0.5% 3 0.0% 0 0.0% 0 1.6% 1 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Country Club, Colebrook, Plympton Fort Stamford Health & 2.6% 17 0.0% 0 2.8% 3 0.0% 0 3.5% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fitness, Plymouth Ivybridge Town Centre 0.5% 3 0.5% 0 0.5% 0 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Meadowlands Leisure Pool, 0.4% 2 0.9% 1 0.8% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tavistock Quayside Leisure Centre, 2.1% 14 1.4% 1 12.4% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge UCP Marjon Sport, 0.6% 4 0.0% 0 0.5% 0 7.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Virgin Active Devonshire 1.4% 9 0.0% 0 0.5% 0 1.6% 1 1.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Health and Raquets Club, Plymbridge Lane, Plymouth Other 3.5% 22 1.0% 1 3.3% 3 4.3% 2 4.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.5% 10 4.4% 4 0.8% 1 0.0% 0 1.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do this activity) 53.0% 344 52.0% 50 55.7% 55 55.2% 28 52.3% 211 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 649 96 100 51 403 0 0 0 0 Sample: 551 151 150 100 150 0 0 0 0

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q27 Where do you go to the gym and fitness classes? Those who live in zones 1-4 only:

Dinnaton Health and Fitness 3.3% 21 13.7% 13 4.4% 4 3.5% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Club Ivybridge Community 1.2% 8 2.1% 2 1.9% 2 1.2% 1 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 College Ivybridge Leisure Centre 4.5% 29 13.8% 13 3.7% 4 2.1% 1 2.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Elfordleigh Hotel Golf and 1.2% 8 0.0% 0 0.0% 0 0.8% 0 1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Country Club, Colebrook, Plympton Fort Stamford Health & 2.8% 18 0.0% 0 2.4% 2 0.0% 0 4.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fitness, Plymouth McCaulay's Health Club & 0.9% 6 0.0% 0 0.5% 0 0.0% 0 1.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dinnaton Golf Club, Blatchford Road, Ivybridge Meadowlands Leisure Pool, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tavistock Nuffield Health Fitness & 2.3% 15 0.0% 0 1.8% 2 0.0% 0 3.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wellbeing Centre, Barbican Leisure Park, Barbican Approach, Plymouth Plymouth Life Centre, 1.3% 8 1.7% 2 0.0% 0 2.0% 1 1.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mayflower Drive, Plymouth Plympton 1.3% 9 0.0% 0 0.0% 0 0.0% 0 2.2% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymstock 1.2% 8 0.0% 0 0.0% 0 0.0% 0 1.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quayside Leisure Centre, 0.5% 3 0.5% 0 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsbridge UCP Marjon Sport, 0.2% 1 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth Virgin Active Devonshire 1.3% 8 0.0% 0 0.5% 0 0.7% 0 1.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Health and Raquets Club, Plymbridge Lane, Plymouth Other 5.4% 35 1.6% 2 6.0% 6 2.7% 1 6.6% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.7% 5 1.3% 1 0.6% 1 0.0% 0 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't do this activity) 71.8% 466 65.3% 63 75.6% 75 84.1% 43 70.8% 285 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 649 96 100 51 403 0 0 0 0 Sample: 551 151 150 100 150 0 0 0 0

Q28 How often do you visit Ivybridge Leisure Centre? Those who live in zones 1-4 only:

Daily 0.4% 2 1.6% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weekly 6.7% 43 18.6% 18 6.6% 7 6.8% 3 3.8% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Monthly 3.5% 22 7.2% 7 5.4% 5 2.6% 1 2.2% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quarterly 1.6% 11 3.8% 4 2.7% 3 0.8% 0 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1-2 times a year 6.0% 39 9.4% 9 7.3% 7 4.4% 2 5.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Never 79.4% 515 56.0% 54 74.3% 74 83.2% 42 85.8% 346 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 1.0% 7 0.5% 0 0.0% 0 0.0% 0 1.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 1.5% 9 2.9% 3 2.9% 3 2.2% 1 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 649 96 100 51 403 0 0 0 0 Sample: 551 151 150 100 150 0 0 0 0

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 66 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

Q29 Why don't use Ivybridge Leisure Centre? [MR] Those who live in zones 1-4 only, who don't use Ivybridge Leisure Centre at Q28:

Better facilities elsewhere 6.8% 35 10.0% 5 9.1% 7 3.6% 2 6.2% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cost - too expensive 2.0% 10 11.3% 6 5.0% 4 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lack of cleanliness 0.3% 2 0.0% 0 1.4% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lack of time 2.8% 15 5.9% 3 6.6% 5 0.0% 0 1.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Poor range of facilities 2.7% 14 11.3% 6 2.6% 2 0.9% 0 1.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Unfriendly / unhelpful staff 0.2% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Another facility is closer 5.0% 26 0.0% 0 4.0% 3 1.6% 1 6.3% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Have membership at / use 3.1% 16 4.1% 2 1.5% 1 2.6% 1 3.3% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 another gym I didn't know it was there 1.3% 7 0.0% 0 0.0% 0 1.6% 1 1.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Inadequate / poor swimming 3.0% 16 3.6% 2 1.4% 1 2.5% 1 3.4% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 pool Prefer outdoor facilities 0.4% 2 1.6% 1 0.8% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too far away / can't get there 22.9% 118 2.0% 1 22.4% 17 27.9% 12 25.6% 89 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too old 0.4% 2 0.0% 0 1.6% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 3.7% 19 8.6% 5 0.8% 1 2.0% 1 3.8% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.3% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (No particular reason) 19.3% 100 23.8% 13 21.9% 16 26.7% 11 17.2% 59 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Do not use any leisure 30.8% 159 27.0% 14 25.9% 19 25.3% 11 33.2% 115 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centre) Weighted base: 515 54 74 42 346 0 0 0 0 Sample: 415 87 113 85 130 0 0 0 0

GEN Gender of respondent:

Male 31.1% 311 27.1% 26 33.4% 33 35.1% 18 29.3% 118 36.9% 24 33.5% 42 28.5% 23 33.0% 27 Female 69.0% 691 72.9% 70 66.6% 66 64.9% 33 70.7% 285 63.1% 42 66.5% 82 71.5% 58 67.0% 55 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

AGE Could I ask, how old are you ?

18 to 24 1.5% 15 2.4% 2 1.2% 1 3.7% 2 0.0% 0 1.9% 1 1.3% 2 4.0% 3 3.8% 3 25 to 34 6.2% 63 7.0% 7 6.1% 6 3.0% 2 7.2% 29 7.5% 5 6.3% 8 1.6% 1 6.1% 5 35 to 44 16.9% 170 22.3% 21 14.3% 14 12.4% 6 19.7% 79 13.8% 9 12.3% 15 5.3% 4 24.1% 20 45 to 54 25.0% 251 22.3% 21 17.7% 18 16.7% 8 30.6% 123 16.9% 11 22.1% 27 23.5% 19 26.8% 22 55 to 64 21.5% 216 19.9% 19 24.9% 25 31.2% 16 21.6% 87 24.7% 16 17.3% 21 23.4% 19 15.3% 13 65 + 27.6% 277 25.4% 24 33.2% 33 33.1% 17 19.5% 79 34.3% 23 39.9% 49 41.1% 33 22.9% 19 (Refused) 1.2% 12 0.6% 1 2.6% 3 0.0% 0 1.3% 5 1.0% 1 0.7% 1 1.0% 1 1.0% 1 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

CAR How many cars does your household own or have the use of ?

None 8.4% 84 11.0% 11 5.7% 6 5.5% 3 11.2% 45 5.8% 4 5.6% 7 8.8% 7 2.5% 2 One 44.1% 442 38.8% 37 39.2% 39 43.8% 22 40.1% 162 40.4% 27 52.7% 65 55.2% 45 55.7% 46 Two 36.1% 362 39.2% 37 40.9% 41 38.3% 19 37.3% 150 45.5% 30 29.2% 36 26.3% 21 31.7% 26 Three or more 10.0% 101 8.6% 8 12.0% 12 12.4% 6 10.1% 41 7.4% 5 11.3% 14 8.6% 7 9.1% 7 (Refused) 1.3% 13 2.4% 2 2.2% 2 0.0% 0 1.2% 5 1.0% 1 1.2% 1 1.0% 1 1.0% 1 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

WOR Which of the following best describes the current employment situation of the chief wage earner of your household? [PR]

Working full time 53.0% 531 53.5% 51 37.4% 37 48.5% 25 63.6% 256 44.0% 29 42.1% 52 34.2% 28 63.8% 52 Working part time 8.1% 81 10.0% 10 11.6% 12 7.1% 4 7.8% 31 3.4% 2 6.0% 7 10.7% 9 8.3% 7 Unemployed 1.1% 11 2.8% 3 2.3% 2 1.2% 1 0.0% 0 3.2% 2 1.0% 1 1.5% 1 1.3% 1 Retired 35.0% 351 30.5% 29 43.8% 44 38.7% 20 27.4% 111 45.9% 30 46.6% 58 50.4% 41 23.4% 19 A housewife 0.3% 3 0.0% 0 0.8% 1 0.7% 0 0.0% 0 0.0% 0 1.5% 2 0.0% 0 0.0% 0 A student 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Disabled / sick 1.1% 11 0.9% 1 1.9% 2 3.7% 2 0.5% 2 1.3% 1 1.0% 1 0.8% 1 1.4% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 1.4% 14 2.4% 2 2.2% 2 0.0% 0 0.7% 3 2.2% 1 1.7% 2 2.5% 2 1.8% 2 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research by Zone Ivybridge Household Retail Study Page 67 Weighted: For Peter Brett Associates March 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8

PS Postcode Sector

PL6 7 2.2% 22 0.0% 0 0.0% 0 42.8% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL7 1 6.8% 68 0.0% 0 0.0% 0 0.0% 0 16.9% 68 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL7 2 11.1% 112 0.0% 0 0.0% 0 0.0% 0 27.7% 112 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL7 4 7.5% 75 0.0% 0 0.0% 0 0.0% 0 18.7% 75 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL7 5 1.8% 18 0.0% 0 0.0% 0 20.7% 11 1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL8 1 0.7% 7 0.0% 0 6.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL8 2 2.1% 21 0.0% 0 21.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL9 0 2.6% 26 0.0% 0 25.7% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL9 7 2.0% 20 0.0% 0 0.0% 0 0.0% 0 5.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL9 8 6.3% 63 0.0% 0 0.0% 0 0.0% 0 15.7% 63 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL9 9 5.7% 57 0.0% 0 0.0% 0 0.0% 0 14.1% 57 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL21 0 6.9% 69 51.0% 49 19.9% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PL21 9 7.3% 73 49.0% 47 7.9% 8 36.4% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TQ3 1 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 5 TQ5 0 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 4 0.0% 0 TQ6 0 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.8% 15 0.0% 0 TQ6 9 4.9% 49 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 60.1% 49 0.0% 0 TQ7 1 5.8% 58 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 46.8% 58 0.0% 0 0.0% 0 TQ7 2 2.6% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.3% 20 7.6% 6 0.0% 0 TQ7 3 2.4% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.1% 24 0.0% 0 0.0% 0 TQ7 4 2.7% 27 0.0% 0 16.7% 17 0.0% 0 0.0% 0 11.3% 8 2.7% 3 0.0% 0 0.0% 0 TQ8 8 1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.1% 19 0.0% 0 0.0% 0 TQ9 5 5.8% 58 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 70.3% 58 TQ9 6 2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 24.2% 20 TQ9 7 1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.5% 12 0.0% 0 8.0% 6 0.0% 0 TQ10 9 4.1% 41 0.0% 0 2.0% 2 0.0% 0 0.0% 0 59.4% 39 0.0% 0 0.0% 0 0.0% 0 TQ11 0 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 TQ13 7 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 3 0.0% 0 0.0% 0 0.0% 0 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

ZON Zone

Zone 1 9.5% 96100.0% 96 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 2 9.9% 100 0.0% 0100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 3 5.1% 51 0.0% 0 0.0% 0100.0% 51 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 4 40.2% 403 0.0% 0 0.0% 0 0.0% 0 100.0% 403 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 5 6.6% 66 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 66 0.0% 0 0.0% 0 0.0% 0 Zone 6 12.4% 124 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 124 0.0% 0 0.0% 0 Zone 7 8.1% 81 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 81 0.0% 0 Zone 8 8.2% 82 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 82 Weighted base: 1002 96 100 51 403 66 124 81 82 Sample: 1002 151 150 100 150 100 151 100 100

Column %ges. 160313 NEMS market research Retail and Leisure Study Final report

Appendix L SHDC and WDBC opportunity sites

Schedule of Potential Retail and Town Centre Development Sites

South Hams District Council

PBA Source Location Site Policy reference Planning application Current Proposed type Any other uses proposed (if Ref. area use and amount mixed use) Out-of-centre/ for In-centre retail/leisure SH1 South East of Ivybridge Approx. Proposal I1 No known relevant historic, Rugby A local Dwellings (approx. 275), Hams 25.5ha current or pending planning Club, Park neighbourhood employment land (approx. Ivybridge Out-of-centre applications. and Ride, centre 5ha), park & ride, play Site agricultural providing small provision and public space, Allocations land and scale daily landscaping, cycle and DPD associated shopping and footpath provision, AQMA farm community Mitigation Measures, retention buildings needs of the Rugby Club. and farm houses, Contribution to waste towns’ recycling development depot. as a sports & leisure hub. SM2 South Ivybridge Central Area Approx. Proposal I2 No known relevant historic, The cite Maintenance of Dwellings (approx. 50), Hams 3ha current or pending planning contain a at least the enhanced public realm, Ivybridge In-centre applications. wide range existing floor retention of existing car Site of uses space, parking, enhanced access Allocations including; including between area to the south of DPD Motor supermarket, the A38 and the town centre, centre, offices and air quality management area Glanville workshop units. mitigation measures. Mill shopping Redevelopment centre, to deliver a Ivybridge stronger leisure commercial centre, core. public realm and Refurbishment Glanville of leisure river weir, centre.

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PBA Source Location Site Policy reference Planning application Current Proposed type Any other uses proposed (if Ref. area use and amount mixed use) Out-of-centre/ for In-centre retail/leisure public car Contribution to park. the town’s development as a sports and leisure hub. SH3 Stowford Mills, 27/1336/15/F Former 6772 sqm Conversion of existing Harford Road, Mixed use redevelopment paper mill. commercial buildings to create 36 new Ivybridge, Devon of floorspace for dwellings; 32no. 1 and 2 PL21 0AA Stowford Mills site mixed A1, A2, bedrooms later living approved on 18/02/2016 A3, A4, C1 and apartments. Edge of centre B1 uses including 189 sqm gross A1. SH4 South Totnes Central Area Approx. Proposal T3 No known relevant historic, Market, - Continued South Area Hams (comprising Southern 2.5ha current or pending planning primary function of the Dwellings, employment land, Totnes Site Area, Grove School applications. school, car site as a civic contribution to corridor Allocations Site, Market Square park, civic area management scheme, public DPD and Civic Hall) town hall. incorporating realm, car parking the town’s In-centre markets. Grove School site - Retail uses. Replacement youth centre, dwellings, contribution to corridor management scheme

Market Square & Civic Hall Public realm, multi-function facility, contribution to corridor management scheme, dwellings.

SH5 South Townstal, immediately Approx. Proposal D1 15_51/1750/14/O Agricultural A local centre Dwellings (at least 250), Hams west of Dartmouth 40ha (Refused May 2015). land and providing retail, approximately 2.5ha Dartmouth Appeal Allowed for 240 new associated health and employment land, sports Site Out of centre homes, employment units, farm community pitched, children plan and Allocations a local centre, formal and buildings facilities public space, a park and ride DPD informal open space, and farm facility, landscaping, cycle and landscaping, a cycle path houses, pedestrian access. and footpath provision off caravan Townstal Road. site, bus

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PBA Source Location Site Policy reference Planning application Current Proposed type Any other uses proposed (if Ref. area use and amount mixed use) Out-of-centre/ for In-centre retail/leisure depot, park and ride car park, SH6 South The Quayside, Approx. Proposal K2 Council have acquired the 2 public n/a Dwellings (approx. 100), Hams Kingsbridge 4.5ha majority of the site and car parks, employment land, offices and Kingsbridge have begun masterplanning leisure workshops, public realm, car Site In-centre process. centre, parking, cycle and footpath Allocations sheltered provision. DPD housing, vacant land. SH7 Emerging Land east of Venn 10ha SH_51_05_13/16 No known relevant historic, Agricultural n/a The site is being considered JLP SHWD Lane, Dartmouth current or pending planning land and as an extension to the existing Thriving (Possible applications. associated D1 employment and housing Towns Out-of-centre Extension to D1) farm allocated site. The site is also Leaflet buildings being considered for potential and farm employment or housing uses. house.

SH8 Emerging Land south of Little 4.5ha SH_51_06_13/16 No known relevant historic, Agricultural n/a The site is being considered JLP SHWD Cotton Farmhouse, current or pending planning land and as an extension to the existing Thriving Dartmouth (Possible applications. associated D1 employment and housing Towns Extension to D1) farm allocated site. The site is also Leaflet Out-of-centre buildings being considered for potential and farm employment or housing uses. house.

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PBA Source Location Site Policy reference Planning application Current Proposed type Any other uses proposed (if Ref. area use and amount mixed use) Out-of-centre/ for In-centre retail/leisure

West Devon Borough Council

PBA Source Location Site Policy Planning application / Current use Proposed type / Any other uses proposed Ref. area reference Option Agreement amount for retail / (if mixed use) leisure WD1 West South and south west of Approx. Core Option Agreement held at Agricultural Neighbourhood Dwellings (approx. 750); Devon Tavistock 10ha Strategy land east and south east of land and retailing and other employment land (approx. Core Strategic Tavistock, which forms part associated facilities to meet 13ha); open space, Strategy Out-of-centre Policy 23 of site SP23B and proposed farm additional needs of educational facilities, OP8 allocation. buildings and the expanded enhancement of health and farm houses. community, subject social care facilities; No known relevant historic, to the nature/scale reinstatement of Bere current or pending planning of development. Alston railway line and applications. associated infrastructure; infrastructure contributions. WD2 West East of Okehampton Approx. Core No known relevant historic, Agricultural Neighbourhood Dwellings (approx. 900); Devon 29ha Strategy current or pending planning land and retailing and other employment land (approx. Core Out-of-centre Strategic applications. vacant facilities to meet 10ha); open space, Strategy Policy 22 greenfield additional needs of educational facilities; (SP22a & land. the expanded improved public transport SP22b) community, subject links; infrastructure to the nature/scale contributions. of development. WD3 W. Devon Cattle Market (North and 1.3ha Saved No known relevant historic, Cattle Previously Market uses, employment Town South), Whitechurch Local current or pending planning market, car identified for a and community uses Centre Road, Tavistock Plan applications. park. foodstore provided that the operation and Policy development of the market and its car Retail Out-of-centre ED4 however no park are not comprised. Study application 2012 submitted. WD4 W. Devon West Devon Borough 0.6ha n/a No known relevant historic, Council’s No historic n/a Town Council and ADP Dental, current or pending planning offices, applications for Centre Kilworthy Park, Tavistock. applications. dental retail use. and surgery Retail Out-of-centre

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PBA Source Location Site Policy Planning application / Current use Proposed type / Any other uses proposed Ref. area reference Option Agreement amount for retail / (if mixed use) leisure Study 2012 WD5 W. Devon Former Focus DIY Unit, 1ha n/a 00601/2013 - Refurbishment Tesco n/a n/a Town Plymouth Road, of existing retail unit to allow superstore. Centre Tavistock use as a foodstore (class and A1) including new relocated Previously Retail Out-of-centre customer entrance, removal vacant Study of garden centre sales area (former 2012 to provide additional car Focus DIY) parking, new landscaping retail unit. and associated works to building and site layout along with an additional exit lane onto Plymouth Road. Application approved 27/02/2014.

WD6 W. Devon Parcels A & B, SP23B, 2.3ha & Core No known relevant historic, Agricultural Planning n/a Town Plymouth Road, 3.8ha Strategy current or pending planning land and application for a Centre Tavistock Strategic applications. associated foodstore and Policy 23 farm development on Retail Out-of-centre buildings and Parcel B refused in Study farm houses. 2008 and 2012 subsequently dismissed at appeal in 2009. WD7 W. Devon School Way 0.18ha n/a No known relevant historic, Servicing n/a n/a Town current or pending planning areas for Centre applications. units on Fore and Street. Retail Study Comprises 2012 several units in a variety of business and retail uses.

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PBA Source Location Site Policy Planning application / Current use Proposed type / Any other uses proposed Ref. area reference Option Agreement amount for retail / (if mixed use) leisure In-centre, Okehampton

WD8 W. Devon Police Station, Exeter 0.4ha n/a No known relevant historic, Police n/a n/a Town Road, Okehampton current or pending planning Station Centre applications. and Out of centre Retail Study 2012

WD10 W. Devon Land at North Road , Approx. Core Various applications for Industrial n/a n/a Town Okehampton 13.6ha Strategy amendments/extension to estate Centre Employm existing industrial estate comprising a ED12 safeguards and Out-of-centre ent Land units. variety of employment land Retail (ED12) retailers, from change of use Study 00292/2013 - Demolition of industrial to non-food 2012 existing structures, site units, offices retailing where clearance, remediation and there would need

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PBA Source Location Site Policy Planning application / Current use Proposed type / Any other uses proposed Ref. area reference Option Agreement amount for retail / (if mixed use) leisure development to provide a & children’s an adverse impact supermarket (Use Class A1), play facility. on the provision of associated parking and employment servicing arrangements, opportunities. landscaping/public realm, delivery area and revised site access arrangements. Application refused 06/08/2013.

WD11 W. Devon Kerry’s Food Store, 1.17ha Core 00623/2015 - Proposed Former food n/a n/a Town Exeter Road Industrial Strategy alterations and extension to processing Centre Estate, Okehampton Employm former Kerry Aptunion facility. and ent Land Building, Beardown Road, to Retail Out-of-centre (ED12) form a new storage and Application Study production facility with approved for 2012 Exeter Road Industrial offices for Cladco Profiles. storage and Estate Application approved production 22/10/2015. facility with offices.

WD12 W. Devon Fatherford Road West, 2.5ha Core No known relevant historic, Greenfield No historic n/a Town Okehampton Strategy current or pending planning site planning Centre Employm applications. applications. There and Out-of-centre ent Land are more Retail (ED12) considered to be Study more suitable 2012 locations for retail development.

Page 7 of 7 Retail and Leisure Study Final report

Appendix M SHDC town centre boundaries

Centre Designation Street no/names Dartmouth Primary frontage 1-19 (odd) and 6-22 (even) Foss Street; 2-24 (even) and 5-15 (odd) Duke Street; 2, 4 and 1-13 (odd) Victoria Road; 2,4 and 1-11 Anzac Street; 6-13 The Quay; 1-3 Spithead; 1-10, 12, 16-20; 22-25; 28 and 29 Fairfax Place; 2-6 Newcomen Road and The Market Secondary frontage Mayor's Avenue; Flavel Place; 1-7 Market Street; 15-33, 10 and 12 Victoria Road; 2-6 Smith Street; 1, 5-9 (odd) and 13 Higher Street; 1-9 South Embankment; Raleigh Street, Hauley Road, Oxford Street; and 1-8 Lower Street

Ivybridge Primary frontage 1-18, 20-26 (even) and 31-37 (odd) Glanvilles Mill; 8-17, 19-25 and 34-62 Fore Street; and, Erme Court Secondary frontage 1, 3-7 Fore Street; 9-11 Erme Road; Hawthorne House; 1-6 Costly Street; Warrenstown Court, Tesco Express Leonard Road; and, The Watermark Library and Theatre Kingsbridge Primary frontage 2-32 (even), 36-86 (even), 7-65 (odd), 71-91 (odd) Fore Street; and, Kings Market Secondary frontage 93-119 (odd) and 92-108 (even) Fore Street; 1-7 (odd), 11, 15 and 2-20 (even) Mill Street, Prince of Wales Road; 1A, 1B, 8 and 10 Duke Street, 1 and 3 Fore Street; Quay House, Ilbert Road; Squares Quay, Anchor Shopping Centre, Leighton House, Strand House, Harbour House; and, 7-19 (odd) Chruch Street Totnes Primary frontage 12-74 (even) and 1-73 (odd) Fore Street, The Brunsiwkc Centre, 1-11 (odd), 15-97 (odd) and 2-92 (even) High Street; 1-4 Apple Lane; 2 Bridwood Court; Secondary frontage 99-107 (odd) and 94-102 (even) High Street; 1-7 (odd) Birdwood Court; 1, 2 and 24 Rotherfold; 1-4, 14, 15, and 16 Castle Street; Station Road; 2-10 (even) Fore Street; 1-3 Mill Lane; 1-12 The Plains; Waterside House; and, Ticklemore Street Retail and Leisure Study Final report

Appendix N WDBC town centre boundaries

Centre Designation Street no/names Okehampton Primary frontage 25-40 Fore Street (north) and 4-19 Fore Street (south) Secondary frontage All remaining streets/properties currently identified as adopted Core Shopping Frontage including; Red Lion Yard, The Arcade, the east side of Market Street and the northern part of St James’s Street, comprising properties 1-17 and 2-14). Tavistock Primary frontage 81 West Street to Co-op at the eastern end of Brook Street and from 8 West Street to 32 Brook Street Secondary frontage All other properties on West Street and Brook Street (not identified as primary), along with all properties on King Street, Market Street, Drake Road, Pepper Street, Paddons Row and Russell Street. The Pannier Market should also be defined as secondary frontage.