ASIA PACIFIC MULTICHANNEL TV 2018 ABOUT Established in 1991, CASBAA is the association for digital Multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacifc. CASBAA’s members reach over 600 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit 623 www.casbaa.com MILLION PAY-TV SUBSCRIBERS IN ASIA CASBAA Executive Offce WWW.CASBAA.COM 802 Wilson House 19-27 Wyndham Street Central, Hong Kong Tel: 852 2854 9913 Enquiry:
[email protected] Source: Media Partners Asia 2 MULTICHANNEL TV 2018 3 6 FAST FACTS 10 GLOBAL OVERVIEW As ever, across Asia Pacifc, emerging services are now an essential element 16 ASIA PACIFIC VIEWERS market growth is playing a starring role within any Pay-TV portfolio. We harvest when deconstructing the Pay-TV balance some of the information available sheet. to help you navigate the constantly MEASUREMENT GUIDE evolving terrain. 24 While the mega markets of India and China continue to lead the way, we As always, CASBAA also provides 38 MARKET OVERVIEW shouldn’t forget the likes of Vietnam, context for the development of Myanmar, Cambodia, Pakistan and Sri Multichannel TV in Asia. Lanka as they catch up with Thailand, This year, our CASBAA guide looks at 48 ADVERTISING OVERVIEW Taiwan, Singapore and Hong Kong, let the on-going negative impact of Pay-TV alone Japan and South Korea. There piracy, specifcally digital video theft and is plenty of development opportunity INSIGHTS the critical role of the Illicit Streaming CONTENTS 58 ahead for Multichannel TV and video Devices (ISDs) that are beginning to play across Asia Pacifc in 2018 and beyond.