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2014 Q4 NIELSEN AUDIENCE MEASUREMENT Copyright ©2012 the Nielsen Company

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2014 Q4 NIELSEN AUDIENCE MEASUREMENT Copyright ©2012 the Nielsen Company TV MARKET SNAPSHOT 2014 Q4 NIELSEN AUDIENCE MEASUREMENT AVERAGE DAILY VIEWING TIME PER PERSON 2013 Q4 and 2014 Q4 450 400 390 350 384 300 297 300 250 250 251 200 ATV (minute) ATV 210 209 150 100 50 0 TOTAL 4+ AGE 4-17 AGE 18-49 AGE 50+ 2013 Q4 2014 Q4 © Nielsen Közönségmérés Total individuals spent 5 hours watching TV on an average day, 3 minutes more compared to the same period of 2013. 2 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Confidential Company.The Nielsen ©2012 Copyright SHARE OF CHANNEL NETWORKS 2013 Q4 and 2014 Q4, Total 4+ 2014 Q4 1.1 4.6 2.2 General entertainment channels 2.6 18.1 2.2 Lifestyle channels 4.8 2.9 0.0 4.9 2.8 17.5 Public channels 2.6 4.7 National commercial channels 2.1 4.3 2.1 4.0 2013 Q4 Movie channels Channels for children 4.4 5.0 News channels 15.5 15.4 Documentary channels 9.2 8.9 Sport channels Music channels 28.8 Total TSV Playback* Other channels 29.1 DVD/video/video game *In the 2013 dataset, Total TSV Playback is the part of „Other channels” category. © Nielsen Közönségmérés Audience share of general entertainment channels has increased, and share of channels for children has decreased compared to the same period of 2013. 3 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Confidential Company.The Nielsen ©2012 Copyright EMISSION AND RECEPTION SHARE OF TYPOLOGY 2014 Q4; Total 4+ (compared to the same period of 2013, percentage point) 0.4% (-0.1%) 0.2% (0.0%) 100% Religion 11.0% (0.3%) 90% 17.3% (0.3%) Movies 11.2% (-1.3%) 80% 3.9% (-0.5%) 3.4% (0.1%) 5.2% (-0.5%) Arts, science, culture 3.2% (0.2%) 70% 5.5% (0.0%) 10.9% (1.2%) Information 5.1% (-0.3%) 60% 3.1% (0.0%) (-0.1%) 9.3% (1.0%) 4.7% News (political, economic) 50% 11.5% (1.1%) Sport 40% (-0.2%) 27.4% Music 30% 25.7% (-2.0%) Non-musical entertainment 20% 23.6% (0.3%) Non musical fiction (series, TV-film, etc.) 10% 17.5% (0.5%) Other (advertising, promo, etc.) 0% EMISSION SHARE RECEPTION SHARE © Nielsen Közönségmérés Emission and consumption rate of non-musical entertainment programs has increased. 4 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Confidential Company.The Nielsen ©2012 Copyright LIVE AND PLAYBACK TIME VIEWED PER DAY(ATV) 2014 Q4, Total day TARGET LIVE MINUTE PLAYBACK MINUTE PLAYBACK % TOTAL 4+ 297 3.4 1.1% 4-17 205 3.2 1.5% 18-49 247 3.8 1.5% 50+ 387 3.0 0.8% Live: Viewing of TV broadcasts at the actual time of transmission Playback: Viewing of TV contents recorded and viewed within 7 days of the original broadcast time © Nielsen Közönségmérés Total individuals spent 1.1% of their total TV viewing time on time-shifted content. 5 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Confidential Company.The Nielsen ©2012 Copyright FMCG TOP CLASSES BY GRP 2013 Q4 and 2014 Q4; Total (4+) GRP Class 2013 Q4 2014 Q4 1 CHOCOLATE BAR 8 293 8 472 2 FACE CREAM 7 723 8 293 3 COFFEE 7 055 8 275 4 BONBON 7 082 8 274 5 PERFUME, SCENTED WATER 6 208 7 435 6 PUDDING, SWEET DAIRY PRODUCT 2 153 6 652 7 TEE 5 013 6 553 8 HAIR DYE 1 449 3 643 9 SHAMPOO 2 410 3 642 10 BUTTER, MARGARINE 3 175 3 510 11 SWEET BISCUIT/WAFER 1 954 3 360 12 OTHER BASIC FOOD 1 482 3 163 13 BITTERS 2 770 3 162 14 CAT FOOD 2 107 3 079 15 YOGHURT, KEFIR 5 394 2 951 16 OTHER FROZEN FOOD 2 438 2 884 17 CHEWING GUM 3 282 2 861 18 WASHING POWDER/LIQUID DETERGENT 5 326 2 829 19 CANDIES 4 055 2 743 20 MUSTARD, MAYONNAISE, KETCHUP 1 633 2 637 © Nielsen Közönségmérés 6 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Confidential Company.The Nielsen ©2012 Copyright NOTES: AVERAGE DAILY VIEWING TIME PER PERSON Period: 2013 Q4 and 2014 Q4 (1/October – 31/December) Daypart: Total day (02-26h) Target: 2013: Total Individuals (Universe: 9 179 449 Cases: 2 518), 4-17 (Universe: 1 321 884 Cases: 377), 18-49 (Universe: 4 236 050 Cases: 1 184), 50+ (Universe: 3 621 515 Cases: 956) 2014: Total Individuals (Universe: 9 027 531 Cases: 2 562), 4-17 (Universe: 1 317 366 Cases: 374), 18-49 (Universe: 4 100 863 Cases: 1 193), 50+ (Universe: 3 609 302 Cases: 995) Channel: Total TV SHARE OF CHANNEL NETWORKS Period: 2013 Q4 and 2014 Q4 (1/October – 31/December) Daypart: Total day (02-26h) Target: 2013: Total Individuals (Universe: 9 179 449 Cases: 2 518), 2014: Total Individuals (Universe: 9 027 531 Cases: 2 562) Channel groups : (September/2014) Public: m1, m2, m3, Duna TV, Duna World; Lifestyle: CBS Reality, Fishing&Hunting, LifeNetwork, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; General entertainment: BBC Entertainment, C8, Comedy Central, Cool, D1, Fem3, Hatos Csatorna, PAX TV, RTL+ (ex Prizma TV), PRO4, RTL II, Sorozat+, Story4, Story5, Super TV2, Viasat3, Viasat6; Movie: AMC, AXN, AXN Black (AXN Sci-fi), AXN White (AXN Crime), Cinemax, DIGI Film, Film+, Film+2, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, Film Café, Film Mánia, FOX, HBO, HBO2, HBO Comedy, MGM, Paramount, Sundance Channel, Universal Channel; Children: Boomerang, Cartoon Network, Disney Channel, JimJam, Megamax, Minimax, Nickelodeon; News: ATV, EchoTV, Euronews (magyar), HírTV, Parlament TV; Documentary: Animal Planet, BBC Knowledge, Da Vinci Learning, DIGI Animal World, DIGI Life, DIGI World, Discovery Channel, Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Channel, Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature; Sport: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: H!t Music Channel, Music Channel, Music Mix, Muzsika TV, MTV (Music Television), SlágerTV (ex.Nóta TV), Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage EMISSION AND RECEPTION SHARE OF TYPOLOGY Period: 2014 Q4 (1/October – 31/December) compared to 2013 Q4 Daypart: Total day (02-26h) Target: 2013: Total Individuals (Universe: 9 179 449 Cases: 2 518), 2014: Total Individuals (Universe: 9 027 531 Cases: 2 562) Channels: ATV, AXN, Cartoon Network, CBS Reality, Comedy Central, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, Film+2, Life Network, M1, M2, Muzsika TV, National Geographic Channel, OzoneNetwork, RTL+ (ex Prizma TV), Pro 4, RTL II, RTL Klub, Sorozat+, Sport1, Sport2, Story4, Story5, Super TV2, TV2, UNIVERSAL Channel, Viasat3, Viasat6, VIVA (For data comparability, only those channels are included that are part of the programme data base for both periods.) Main items of ’Non musical entertainment’ typology: 1. Game; 2. Quiz show; 3. Entertainment magazine; 4. Talk-show; 5. Cabaret, satire; 6. Circus, show; 7. Reality show LIVE AND PLAYBACK TIME VIEWED Period: 2014 Q4 (1/October – 31/December) Daypart: Total day (02-26h) Target: Total Individuals (Universe: 9 027 531 Cases: 2 562), 4-17 (Universe: 1 317 366 Cases: 374), 18-49 (Universe: 4 100 863 Cases: 1 193), 50+ (Universe: 3 609 302 Cases: 995) Channel: Total TV Variable: Live and Playback ATV (min), Playback % FMCG TOP CLASSES Period: 2013 Q4 and 2014 Q4 (1/October – 31/December) Daypart: Total day (02-26h) Target: 2013: Total Individuals (Universe: 9 179 449 Cases: 2 518), 2014: Total Individuals (Universe: 9 027 531 Cases: 2 562) Channel: all channels in Nielsen Audience Measurement spot database in the given period Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care Variable: GRP 7 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Confidential Company.The Nielsen ©2012 Copyright About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com. For more information please visit our websites : www.nielsenkozonsegmeres.hu www.nielsen.com www.hu.nielsen.com Contact: Nielsen Közönségmérés Kft. H -1146 Budapest, Hermina út 57-59. Phone: 461-7050, Fax: 461-7051 e-mail: [email protected] internet: www.nielsenkozonsegmeres.hu .
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