2014 Q4 NIELSEN AUDIENCE MEASUREMENT Copyright ©2012 the Nielsen Company

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TV MARKET SNAPSHOT 2014 Q4 NIELSEN AUDIENCE MEASUREMENT Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2013 Q AVERAGE DAILY VIEWING TIME PER ATV (minute) 100 150 200 250 300 350 400 450 50 0

and 2014 Q and 297 TOTAL4+

Total individuals spent 300 32013. minutes of morecomparedsame periodto the

210 AGE 4

- hourswatching average onan TV day, 2013 2013 Q4 17 209

2014 2014 Q4

250 AGE 18

- 49 251

PERSON

384

AGE 50+

390

the 3

Q 2013 4

and 201 and dataset , Total TSV children 4.4 4.3 8.9

4.9

Q 5.0

4.0 2.2 9.2 Playback 1.1 4,

4.7

2.6 has has

2.6 Total4+

2.8

0.0 decreased

4.6 4.8

2013 Q4 2013 the

part of „ 2.2 2.9 29.1

28.8

Other compared to the same period of 2013.of periodcompared same to the 17.5

channels ha channels channels

18.1

2.1 15.5

” category

2014 Q4 2014 2.1 15.4

increased .

, and and , DVD/video/video game DVD/video/video Other channels Total Playback* TSV Music channels Sport channels Documentary channels News channels children for Channels Movie channels channels National commercial Public channels channels Lifestyle channels General entertainment share

channels

for

Emission Emission consumptionand rate non of 4 ; Total; 4+ EMISSION EMISSION SHARE (compared percentage toperiod of 2013, same the point) 11.2% 11.0% 23.6% 27.4% 9.3% 5.1% 5.5% 3.2% 3.4% 0.4 %

( ( ( ( - ( ( ( ( 0 0 0 ( 0 - ( - 0.3 1.0 0 . 0 . - 1 . . 1 2 0 0 1 . . .

3 %) 3 %) 3 %) . %) %) %) 2 %) %) %) %)

- musical entertainmentprograms ha RECEPTION SHARE RECEPTION 17.5% 25.7% 11.5% 10.9% 17.3% 4.7% 3.1% 5.2% 3.9% 0.2

( ( ( ( ( ( ( ( ( - - 1 0 1 ( - - 0 0 0 0 0 2 0 ...... 1 5 2 . . 3 . . 0 5 1

0 0 5% %) %) %) %) %) %) %) %) %)

)

Other (advertising, promo, etc.) Non musical fiction (series, TV Non Music Sport News (political, economic) Information Arts, science, culture Movies Religion - musical entertainment

increased.

- film, etc.)

Viewing Viewing of

Total individuals spent 1.

4 :

, Totalday Viewing Viewing of TV broadcasts atthe of transmissiontime actual TV

content

recorded and viewed within LIVE MINUTE LIVE 1 % of their totaltheir of time on TVviewing % 387 247 205 297

days original of the broadcast time

PLAYBACK MINUTE 3.0 3.8 3.2 3.4

- shifted shifted content.

PLAYBACK % © Nielsen Közönségmérés 0.8% 1.5% 1.5% 1.1%

Class HAIR DYE TEE PUDDING, SWEET DAIRY PRODUCT PERFUME, SCENTED WATER BONBON COFFEE FACE CREAM CHOCOLATE BAR MUSTARD, MUSTARD, MAYONNAISE, KETCHUP CANDIES WASHING POWDER/LIQUID DETERGENT CHEWING GUM OTHER FROZEN FOOD YOGHURT, KEFIR CAT BITTERS OTHER SWEET BISCUIT/WAFER BUTTER, MARGARINE SHAMPOO

FOOD

Q4; BASIC FOOD

Total(4+)

2013 Q 2013 4

1 1 633 4 055 5 326 3 282 2 438 5 394 2 107 2 1 482 1 954 3 175 2 410 1 449 5 013 2 153 6 208 7 082 7 055 7 723 8 770 293 GRP

2014 Q 2014 4

2 2 637 2 743 2 829 2 861 2 884 2 951 3 079 3 162 3 163 3 360 3 510 3 642 3 643 6 553 6 652 7 435 8 274 8 275 8 293 8 472

Copyright ©2012 The Nielsen Company. Confidential and proprietary. Muzsika Channels Target Daypart Period EMISSION channels, Music Geo DIGI Channel, HD, Story Paprika, Channel Target Daypart Period SHARE Channel 2014 2013 Target Daypart Period AVERAGE NOTES Variable Product Channel Target Daypart Period FMCG Variable Channel Target Daypart Period LIVE Main Viasat

Filmbox AND Wild, : Animal :

items : Total 3 Total : : : : : , : : : : : TOP

OF , 2013 Total 2013 2013 2013 2014 2014 H!t 2013 2013 Story : : : : : : :

: : :

: : Viasat

TV, Viasat TV groups Total : Total Total Total Total

all Total Total JimJam,

GRP Live

PLAYBACK

other

DAILY

CHANNEL ATV, AND

OzoneNetwork,

CLASSES

- Individuals Music of

Individuals channels

spots : : : National World,

Plus, 5 Q Q Q Q Q Individuals

Total Total Total

and

, ’Non 6 day day day day day 4 4 4 4 4

TV TV

RECEPTION Super , Explorer

AXN,

TV VIEWING

and ( ( and and : VIVA

1 1

Megamax, categorized Playback

Film (September/ / / Channel, -

( ( ( ( (

Individuals Individuals Individuals screen

October October 02 02 02 02 02 musical

DIGI

TIME NETWORKS

2014 2014 2014

Cartoon in Geographic

TV - - - - - (For

26 26 26 26 26

( Café,

( Universe

Nielsen ; Universe ( 2

Life, Universe h) h) h) h) h)

General

TIME VIEWED Q Q Q usage

data

Viasat

SHARE Spektrum ATV

entertainment’ 4 4 4 – – Music

Minimax, Film

( ( (

3 3 DIGI Network, in 1 1 1 ( ( ( 2014

1 1

Universe Universe Universe

PER / / / comparability, Audience (min),

/ / : October October October the

3 : Dec Dec

Channel, 9 Mánia

, entertainment OF 9

World,

Channel, 9

179 Viasat

PERSON )

027 following

027 , ember) ember)

Public

TYPOLOGY

Viasat Playback Nickelodeon

449 : : : , CBS

531

531 – – – 9 9 9 FOX,

6 Measurement Discovery

OzoneNetwork, ; 3 3 3 179 179 179

typology

Cases

1 1 1 Movie

Reality, Music

compared

History, m Cases Cases / / /

sectors Dec Dec Dec only HBO,

449 449 1 449 % ,

: :

ember) ember) ember)

2 : BBC

: : ;

those Cases Cases Cases Mix,

2 : AMC, 2 HBO 2 518 News Channel, Comedy

, 1

Viasat 5 by 5 . m

62 to Entertainment, 62 Game

spot 3 Muzsika 2 Nielsen : : :

channels

, 4 ), , 2013 : 2 2 2 AXN,

RTL+ - HBO

Duna

4 ATV,

4 518 518 518 Nature -

database - 17 Central, ; Discovery 17

2 (

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), ), ),

( (ex Comedy,

EchoTV

Audience Quiz Universe 4 ( TV,

TV, Universe 2014 2014 2014

are

;

Prizma

Black

Sport

Duna MTV Cool, show

included in : : : C

, Total Total Total Science, : 8

the Euronews 1 : MGM, ,

(AXN Measurement :

; Comedy (Music TV), 321

World Discovery DIGI 1

317 given

Individuals Individuals Individuals . 317

Entertainment

884 that Pro

Sci

Paramount, Discovery Sport 366 ;

366 Television), - period

Lifestyle

( fi),

Cases 4 are Central, magyar

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Channel,

RTL

Cases AXN 1

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18 ), Reality,

: : : - (AXN DoQ, D

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Channel, Fem 49 Universe

; Channel, Eurosport,

(

Crime), History Universe 4 (

ex 531 531 531 .

( Fishing&Hunting,

drinks Talk Universe 3 . Nóta ,

Cases Cases Cases Hatos +,

- TV data

show :

Channel, Duna Sport Universal 4 Cinemax and :

; TV),

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100

base Csatorna 2 2 2

; 4 beverages,

5 TV, 5 5 5

Viva 050 100 , . 62 62 62

Sport 863 Cabaret,

for , Investigation ) ) )

Duna

Channel DIGI ; Cases

863

LifeNetwork,

Cases Other 2 both , 2

PAX ,

Extreme

Film, Cases Story

World, : household

satire

1 periods : Animal

;

TV, 1

184 foreign Children

1 4 Film+, :

;

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6 Sport,

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Circus, 50

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channels, Film+ ), : 5 (ex

+ , (

, Boomerang, Universe

Film+, 50

( Sport Super Universe

Prizma

BBC 2 show National

, (

Universe Filmbox Home, 1

Film+

TV beauty , Knowledge,

other : ; Sport

7 3 2 TV), :

, 3 621

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Cartoon

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, TLC, ,

: 2

unidentified PRO care 2 Filmbox Life

, 3 515

Sport 302 UNIVERSAL 609

Travel 4

Network,

show Da Cases ,

Network, Cases RTL 302

Klub, Vinci Extra,

Channel,

: Channel,

II,

Cases

9 : Hungarian

9 Sorozat

Learning, Sport Channel,

M 95 Filmbox )

Disney

1 ) : ,

M Nat

95 M TV +, 2 ) ; ,

About Nielsen Audience Measurement

Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits.

About Nielsen

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