2015 Q1 NIELSEN AUDIENCE MEASUREMENT Copyright ©2012 the Nielsen Company

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TV MARKET SNAPSHOT 2015 Q1 NIELSEN AUDIENCE MEASUREMENT Copyright ©2012 The Nielsen Company. Confidential and proprietary. 201 AVERAGE DAILY VIEWING TIME PER ATV (minute) 100 150 200 250 300 350 400 450 50 4 0

Q 1

and 201 and Total individuals spent 311 TOTAL 4+ TOTAL

307

Q 4

minutes Live + Playback less less 5 205

comparedof period same to the hours AGE 4

- 2014 Q1 17 7 196

minutes

2015 Q1

watching an averageon TV day, 261 AGE 18

- 49 257

PERSON

201 4 .

AGE 50+

405

Viewing Viewing of

Total individuals total of their on time spentviewing 1% time TV 1 :

, Totalday Viewing Viewing of TV broadcasts atthe of transmissiontime actual TV

content

recorded and viewed within LIVE MINUTE LIVE 402 254 194 304

days original of the broadcast time

PLAYBACKMINUTE 3.1 3.3 2.5 3.1

- shifted shifted content.

PLAYBACK% © Nielsen Közönségmérés© 0.8% 1.3% 1.3% 1.0%

the 4 national

Q 2014 Q1 Q1 2014 1

and and dataset

commercial 201 4.5 4.7 , 9.6

Playback

5.8

Q 4.6

4.2 9.0 1, 2.5

5.1

2.5 Total4

2.5 channels the

2.5

part of „ 4.4

2014 Q1 2014 4.7

+, 2.6 2.8 27.6 26.6 Other

has has

Live

channels decreased + Playback 19.0

channels ha channels

” 20.2 category 15.9 2.0

compared to the same period of 201 comparedof period same the to

* 2015 Q1 2015 .

14.8

2.0 s

increased

, while DVD/video/video game DVD/video/video channels Other channels Music channels Sport channels Documentary channels News children for Channels channels Movie channels commercial National channels Public channels Lifestyle channels entertainment General

share © Nielsen Közönségmérés©

of public 4

. and and

Q C 1 onsumption ; Total; 4+ EMISSION SHARE EMISSION , 13.5% 11.0% 22.3% 29.7% 8.3% 4.4% 4.6% 3.1% 2.9% Consolidated

rate of

0.3

Movies

and News has Newshas and data

RECEPTION SHARE RECEPTION been 16.9% 30.9% 11.1% 17.0% 8.6% 2.7% 2.2% 5.6% 4.7% 0.2

greater %

than Other (advertising, promo, etc.) Non musical fiction (series, TV-film, etc.) Non-musical entertainment Music Sport News (political, economic) Information Arts, science, culture Movies Religion

their

emission © Nielsen Közönségmérés©

rate .

2015 Q1; Class YOGHURT, KEFIR DISHWASHING LIQUID TEE SWEET BISCUIT/WAFER FACE CREAM TOOTHPASTE PUDDING, SWEET DAIRY PRODUCT CHOCOLATE BAR CRISPS COFFEE OTHER BASIC FOOD WASHING POWDER/LIQUID DETERGENT CATFOOD OTHER TOILET CLEANER FEMALE PERFUME PERFUME, SCENTED WATER HAIRPRODUCTS CARE CANDIES HAIR DYE

FROZEN FOOD

Total(4+)

201 4

Q 1

14 576 14 2 479 2 253 4 141 4 222 2 172 3 957 2 025 2 942 3 675 2 769 4 381 3 970 6 845 4 096 5 068 3 848 5 422 7 822 7 873 GRP

201 5

Q 1

12 811 12 3 022 3 110 3 128 3 169 3 217 3 252 3 298 3 465 3 649 3 872 3 340 4 345 4 427 4 431 4 940 4 118 5 193 6 488 7 090 8

Copyright ©2012 The Nielsen Company. Confidential and proprietary. Variable Product Channel Target Daypart Period FMCG Variable Main TV Network, Channels Target Daypart Period EMISSION Variable Television), Sport Discovery EchoTV HBO Movie entertainment Channel Target Daypart Period SHARE Variable Channel Target Daypart Period LIVE Variable Channel 2015 2014 Target Daypart Period AVERAGE NOTES

2 ,

2 AND TLC, : :

items ,

Total Total

: : : : : : : : : : : TOP HBO

OF DIGI , 2014 2015 2014 Total 201 201 201 201 201 AMC, : : : : : : :

: : :

: : : : :

Euronews

TV : Total Total Total Total Total groups

all Total Total Live GRP EST SHR Live

PLAYBACK

DAILY Science, ATV, CHANNEL AND

CLASSES

4 5 4 5 4

- Individuals Individuals of SlágerTV 1 Comedy, channels 2 spots Sport : : :

% Q Q Q Q Q Individuals

, + % ,

Total Total Total AXN,

and

’Non M Playback UNIVERSAL day day day day day , 1 1 1 1 1 : TV TV

RECEPTION

( AXN, Consolidated

BBC VIEWING 2014 and ( and ( and 2 : 1 1

, categorized Playback

/ /

Public 1 ( ( ( ( ( Discovery

M AXN Individuals Individuals Individuals ( January January 02 02 02 02 02 musical , magyar

TIME NETWORKS , 201 201 201

Entertainment,

Cartoon 3 : Paramount, in DIGI Viva - - - - -

, Live 26 26 26 26 26 ( (

Universe Universe

Muzsika ATV Nielsen Black ( 5 5 5 : Universe h) h) h) h) h)

TIME ; VIEWED Q Q Q Channel m

Sport

– –

Other

SHARE ), ATV data entertainment’

1 1 1

3 3

World, RST HírTV, ( , ( (

(AXN

Network, 1 1

in 1 1 1 ( ( (

Universe Universe m Universe / /

PER / / / Audience

(min),

March March : : based January January January TV, the 2 % :

2 9 9 Sundance

: ,

foreign , , OF

9 Sci

026 0 Viasat

Eurosport,

PERSON

P+ National following DoQ, 79 C 026

TYPOLOGY

- 3 8

Playback ) ) fi), ; on

, ,

542 858 Comedy

: : :

– – – Documentary

Comedy Duna

542 9 9 9

3 Measurement 3 3 3 channels, AXN Live History

, 0 026 0 1 1 1

typology

Cases Cases

Viasat Channel, 79 79 / / /

March March Cases March Geographic

sectors

White TV,

Playback Eurosport 858 542 858 %

Central

: :

Central,

Channel, 6

2 2 : Duna ,

Cases Cases Cases

) ) )

other : 2 580 491 VIVA

Universal

(AXN 580 by : .

Animal Game

), ),

spot Total

Nielsen

: : : 2 Cool

World ), Channel 4 4 unidentified 2 2 2 Cool, ,

Crime), - - Investigation

4 Extreme 17 17 491 580 491 -

database 17 ; , TV

2 Discovery ( ( Planet, Channel ; Universe Universe ), ) ),

. Fem

(

; Audience

Quiz Universe Lifestyle 2015 2015 , 2015

Nickelodeon Cinemax,

3 Sport,

show

: : Hungarian : in BBC Fix

; Total Total Live

: :

Children Discovery,

Channel the 1 1 : :

TV,

Measurement

1 ; Fishing&Hunting 3 31 Knowledge,

Sport

+ 3

4 3 given Individuals Individuals DIGI Playback

. 1 8 4 Galaxy

Entertainment

1 , 474 922

OzoneNetwork

474 , : 1

channels,

Film,

Disney , Boomerang, period

National Cases Cases Sport

, Cases

Hatos data

Film+,

CBS ( ( :

Universe Universe : : 2 Channel baby

3 37 , :

other

based 80 , 3

Sport Reality,

Geographic Csatorna 2 80

LifeNetwork, magazine Film+ ), ),

Cartoon care,

), , 18 18

Paramount

TV 18 : : , on

Klub, - - 9 9 Duna 49 49 2

- -

D , food, screen 49 026 026 Live

1 Filmbox

( ( PAX Universe Universe ,

;

(

Network,

Universe 4 Sport Da

Channel, 542 542 TV, + .

Playback drinks

Talk

Spektrum

TV, usage Vinci ,

Duna Cases Cases Pro ,

M - Filmbox RTL+, show : :

4 ; 4 4

and :

Learning,

Disney

Nat ,

4 Music

091 1 : : World,

RTL+,

Total

47 2 2 091

;

beverages, PRO

580 580 Home, 5 Geo

551 427 . Extra,

551 Cabaret, :

Channel, TV)

RTL ) )

4 H!t

Fem

Wild, , Cases Cases DIGI

RTL

Cases

TLC, II, Filmbox Music 3

RTL Animal

II, OzoneNetwork, : : household

Film+,

satire

1 1 : JimJam,

Travel

Sorozat 1 193 1

Klub,

71 193 Channel,

HD, ;

), ),

Film World, 6

), 50 50

. Channel,

Sorozat+,

Filmbox Circus, +, 50 Megamax,

+ + products, +

+ Story 2 ( (

Universe Universe

Music (

DIGI Universe FOX,

Spektrum

show

4 Plus,

TV ,

Sport

Life,

Story Galaxy

beauty Channel, Minimax,

: : ; Paprika,

Film 7 3 3 :

. 1 DIGI 3 593 6

5 Reality , ,

, 593 , Viasat Sport

Café, Super Investigation care

51 509 World,

Muzsika 51 Nickelodeon Viasat 7

show 7 Cases Cases Film History,

Story Cases

2 Discovery

Explorer , Mánia

: : Viasat TV,

4 1 9 :

, 48 Discovery 1 Viasat 007 Story

; 007 MTV

) News ,

3 ) FOX, ;

) Channel,

General Viasat

Nature , (Music

: Super

HBO, , ATV,

Life 6 7 ; ;

About Nielsen Audience Measurement

Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits.

About Nielsen

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.

For more information please visit our websites : www.nielsenkozonsegmeres.hu www.nielsen.com

Contact:

Nielsen Közönségmérés Kft. H -1146 Budapest, Hermina út 57-59. Phone: 461-7050, Fax: 461-7051 e-mail: [email protected] internet: www.nielsenkozonsegmeres.hu