Pacaembu Specimen v. 1.0

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen 1.0 September 2020 Álvaro Franca, Felipe Casaprima

P A C A E M

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Naipe Foundry WWW.NAIPE.XYZ [email protected] Pacaembu Specimen v. 1.0 Pacaembu Specimen 1.0 Naipe Foundry Álvaro Franca, Felipe Casaprima

Pacaembu THIN Pacaembu LIGHT Pacaembu MEDIUM Pacaembu REGULAR Pacaembu BOLD Pacaembu BLACK Pacaembu ULTRA

WWW.NAIPE.XYZ [email protected] n ©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0 SELEÇÃO 1970  👟 57 Preguiçosos 1940 ART DECO✍ 👋 DR. SÓCRATES SPHINX OF BLACK abcdefghijklmn QUARTZ JUDGE⚽ ✋opqrstuvwxyz落 32 MY VOW 68

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0 GO⚽OOOO OOO⚽OOOO OOO⚽OOO OOO⚽OOOO OOO⚽OOO OOOO⚽OOO

OOOO⚽OL! ©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0 ✌ ✋✍酪駱 ✊爛⚽爛 ☝落✌☟ 爛⚽爛✊ ✋酪✍駱 🖖 ©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

SELEÇÃO BRASILEIRA 1982 C. Telê Santana  11 Éder 09 Serginho Chulapa 15 Falcão 10 Zico  08 Sócrates 06 Júnior 05 Cerezzo 02 Leandro 03 Oscar 04 Luizinho 01 Waldir Peres ✋

arcelona, 5 July 1982, 19:15 CET. Mediterranean country of Italy. In the bowels of the Estadi The reason for this global outpouring de Sarrià, men are sobbing of grief? Brazil had just been knocked uncontrollably while some are just out of the 1982 World Cup at the hands Bvacantly staring, too numb to comprehend of the Azzurri. But this was no ordinary what has just happened. Brazil team; this was a side that captured In the stands above, men, women and the hearts and minds of football fans all children are sobbing uncontrollably too, across the world. their stares just as vacant, too numb to They were the greatest side of their comprehend what has just happened. generation, a team that forms an unholy All around the world people are trinity with the Mighty Magyars of 1954 helpless to hold back their anguish, many and Johan Cruyff’s Total Football side struggling to focus. The only sanctuary of 1974 as the three best sides never to from this melancholic pandemic is the win the World Cup.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

Pacaembu comes packed with a bunch of nice things like icons, arrows, alternate characters and fractions, all super easy to access via smart OpenType features.

STYLISTIC SET 01: SINGLE STOREY A ARBITRARY FRACTIONS Maracanã → Maracanã 22/38 vitórias → 22/38 vitórias

STYLISTIC SET 02: ALTERNATE QUESTION MARK SUPERSCRIPT FIGURES ¿Tiro libre? → ¿Tiro libre? 7.140m2 → 7.140m2

STYLISTIC SET 03 + CONTEXTUAL ALTERNATE: SHORT J INFERIOR FIGURES M. PJANIĆ → M. PJANIĆ C8H10N4O2 → C8H10N4O2

PROPORTIONAL FIGURE: SHORT 1 CASE SENSITIVE PUCTUATION Romário 11 → Romário 11 (O@H-O) 7:1 → (O@H-O) 7:1

SLASHED ZERO ARROWS Camisa 10 → Camisa 10 ↑↗->↘↓↙<-↖↔↕ R↑↓LXB<-A->

LIGATURES: EASY TO TYPE ARROWS ICONS -><- → -><- ☟✋落✌爛爛✊酪✍⚽

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0 ART-DECO⚽ WORLD CUP

From Europe to the Tropics

Words by Álvaro Franca • Rio de Janeiro • 21/2 minutes read • SHARE ↗

ACAEMBU STADIUM WAS DESIGNED de Azevedo Severo & Villares who went on to at the Technical Office of Ramos de design Pacaembu Stadium. Azevedo Severo & Villares, in a long process that started as early as 19331. These art-deco letters, P During construction, a lot of great lettering pieces in metal and stone were embedded like football itself, were on the walls to serve as signage. These brought to Brazil by often‑small but never‑dull letterforms had a distinct personality: Much less flashy than Europeans and out there the stadium’s famous front lettering, but just as filled with Art-Deco goodness. in the tropics found a New PhD research from José Roberto totally unique personality. D’Elboux2 at São Paulo University has traced the Art-Deco influence found in the original Just like its stadium namesake, our designs to specific trade-schools in São Paulo, Pacaembu typeface is a celebration of where European draughstmen taught the Brazilian Football, its unique flavours, moves, lettering style to most of the city’s engineers3, sights and colors which have been delighting including many of the ones employed at Ramos fans all over the world for generations.

1 D’ELBOUX, José Roberto Letras & Letreiros: manifestações do Art Déco nos projetos arquitetônicos paulistanos (1925-1955) • São Paulo: Universidade de São Paulo (USP), 2018 p. 22 2 Dr. D’Elboux is a gentleman and a scholar, as well as Brazil’s foremost expert in Paulista Art-Deco 3 D’ELBOUX, José Roberto idem p. 134

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

BASIC ALPHABET ABCDEFHIJKL MNOPQRSTU VWXYZ ÆIJØŒÞẞÐ abcdefhijklmn opqrstuvwxyz æijĸøœþßða

LANGUAGE SUPPORT PUNCTUATION AND SYMBOLS

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©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

BASIC ALPHABET ABCDEFHIJKL MNOPQRSTU VWXYZ👟 ÆIJØŒÞẞÐ abcdefhijklmn opqrstuvwxyz æijĸøœþßða

LANGUAGE SUPPORT PUNCTUATION AND SYMBOLS: MORE COMING SOON

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©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

BASIC ALPHABET ABCDEFHIJKL MNOPQRSTU VWXYZ ÆIJØŒÞẞÐ abcdefhijklmn opqrstuvwxyz æijĸøœþßða

LANGUAGE SUPPORT PUNCTUATION AND SYMBOLS

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©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

BASIC ALPHABET ABCDEFHIJKL MNOPQRSTU VWXYZ駱 ÆIJØŒÞẞÐ abcdefhijklmn opqrstuvwxyz æijĸøœþßða

LANGUAGE SUPPORT PUNCTUATION AND SYMBOLS: MORE COMING SOON

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©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

BASIC ALPHABET ABCDEFHIJKL MNOPQRSTU VWXYZ ÆIJØŒÞẞÐ abcdefhijklmn opqrstuvwxyz æijĸøœþßða

LANGUAGE SUPPORT PUNCTUATION AND SYMBOLS: MORE COMING SOON

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©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

BASIC ALPHABET ABCDEFHIJKL MNOPQRSTU VWXYZ⚽ ÆIJØŒÞẞÐ abcdefhijklmn opqrstuvwxyz æijĸøœþßða

LANGUAGE SUPPORT PUNCTUATION AND SYMBOLS: MORE COMING SOON

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©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

BASIC ALPHABET ABCDEFHIJKL MNOPQRSTU VWXYZ爛 ÆIJØŒÞẞÐ abcdefhijklmn opqrstuvwxyz æijĸøœþßða

LANGUAGE SUPPORT PUNCTUATION AND SYMBOLS: MORE COMING SOON

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©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0 ESTÁDIO Pacaemb u EST. 27.04.1940 Pacaembu paã·nga·he·nb·bu � Tupinologist Eduardo de Almeida Navarro says “Pacaembu” comes from the Old‑Tupi, a native-brazilian language, meaning “creek of the pacas” a combination of paka (paca) and yemby (creek). � Incidentally, Paca is a small spotted rodent (Cuniculus paca) indigenous to Brazil, common where the stadium was built. Escritório � Técnico Ramos de Azevedo Severo & Villares

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0 CONSTRÚA O SEU LAR NO Pacaembu A NOVA MARAVILHA URBANA

CIA. CITY

89, LIBERO BADARÓ TELEPHONE: 2-411

Inscripção n. 14. feita em 23 de Maio de 1938, no registro de Immoveis da 2a. Circumscripção da Capital. (Dec.-Lei n. 58, de 10-12-37). ©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

24 PT THIN “Pacaembu” is a sans serif typeface that finds its roots in Brazilian football. This soon- to-be seven weight family began as a study of the stone lettering found in the São Paulo Municipal Stadium, also known as Estádio Pacaembu, a real gem of the Art-Deco style inaugurated in 1940.

18 PT THIN The Pacaembu stadium was designed at the Technical Office of Ramos de Azevedo Severo & Villares, in a long process that started as early as 1933. During construction, a lot of great lettering pieces were embedded on the walls to serve as signage. These often-small but never-dull letterforms had a distinct personality: Much less flashy than the stadium’s famous front lettering, but just as filled with Art-Deco goodness.

14 PT THIN Thanks to new research from José D’Elboux at the São Paulo University, we can now trace back this Art-Deco influence from the original designs to specific trade-schools in São Paulo, where European draughstmen taught the lettering style, and where most of the city’s engineers got their education. These art-deco letters, like football itself, were brought to Brazil by Europeans and out there in the tropics found a totally unique personality. For Naipe, Pacaembu is a celebration of Brazilian Football, it’s unique flavours, moves, sights and colors which have been delighting fans all over the world for generations.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

12 PT THIN Early in 2016, a designer working and came up with a first draft. with the Complexo Esportivo do Years later the wayfinding was Pacaembu, a public sports complex scrapped so we decided to start attached to the stadium, invited over from scratch. We gave our Naipe to contribute an original caps more ample proportions and typeface for their new wayfinding divorced from the source material. system. In the lower-case, we went for a The historic signs weren’t going contemporary treatment with over anywhere, so they wanted a font to simplified forms and rigid geometry match their quirkyness, integrate to match the elegant Art-Deco caps. with them and perform well as a The result is a font that sits between wayfinding tool. Tall order! the 1940s and the 2020s, built to Over time, Álvaro made a few withstand wayfinding and stand out visits to the site, took a ton of photos in all caps.

10 PT THIN

Sócrates, was a Brazilian footballer who playing in midfield alongside Zico, Falcão played as an attacking midfielder. His and Éder, considered one of the greatest medical degree and his political awareness, Brazilian national teams ever. He also combined with the style and quality of his appeared in the 1979 and 1983 Copa play, earned him the now famous nickname América. At club level, Sócrates started of “Doctor Socrates”. playing at Botafogo-SP, then moved to Easily recognizable for his beard and Corinthians in 1978. He moved to Italy to headband, Sócrates became the “symbol play for Fiorentina, returning to Brazil in of cool for a whole generation of football 1985 to end his career. supporters”. He is considered to be one During his time at Corinthians, Sócrates of the greatest midfielders ever to play co-founded the Corinthians Democracy the game. In 1983, he was named South movement, in opposition to the then- American Footballer of the Year. In 2004, ruling military government.Sócrates and he was named by Pelé in the FIFA 100 list his teammates protested against the of the world’s greatest living players. regime’s treatment of footballers, and Socrates played for Brazil for seven showed support to the wider movement years, scoring 22 goals and representing for democratisation, by wearing shirts with the nation in two World Cups. He captained “Democracia” or “Dia 15 vote” written on the team in the 1982 FIFA World Cup; them during games.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

24 PT LIGHT “Pacaembu” is a sans serif typeface that finds its roots in Brazilian football. This soon-to-be seven weight family began as a study of the stone lettering found in the São Paulo Municipal Stadium, also known as Estádio Pacaembu, a real gem of the Art-Deco style inaugurated in 1940.

18 PT LIGHT The Pacaembu stadium was designed at the Technical Office of Ramos de Azevedo Severo & Villares, in a long process that started as early as 1933. During construction, a lot of great lettering pieces were embedded on the walls to serve as signage. These often-small but never- dull letterforms had a distinct personality: Much less flashy than the stadium’s famous front lettering, but just as filled with Art-Deco goodness.

14 PT LIGHT Thanks to new research from José D’Elboux at the São Paulo University, we can now trace back this Art-Deco influence from the original designs to specific trade-schools in São Paulo, where European draughstmen taught the lettering style, and where most of the city’s engineers got their education. These art-deco letters, like football itself, were brought to Brazil by Europeans and out there in the tropics found a totally unique personality. For Naipe, Pacaembu is a celebration of Brazilian Football, it’s unique flavours, moves, sights and colors which have been delighting fans all over the world for generations.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

12 PT LIGHT Early in 2016, a designer working came up with a first draft. with the Complexo Esportivo do Years later the wayfinding was Pacaembu, a public sports complex scrapped so we decided to start attached to the stadium, invited over from scratch. We gave our Naipe to contribute an original caps more ample proportions and typeface made for their new divorced from the source material. wayfinding system. In the lower-case, we went for a The historic signs weren’t going contemporary treatment with over anywhere, so they wanted a font to simplified forms and rigid geometry match their quirkyness, integrate to match the elegant Art-Deco caps. with them and perform well as a The result is a font that sits between wayfinding tool. Tall order! the 1940s and the 2020s, built to Over time, Álvaro made a few withstand wayfinding and stand out visits to the site, a ton of photos and in all caps.

10 PT LIGHT

Sócrates, was a Brazilian footballer World Cup; playing in midfield alongside who played as an attacking midfielder. Zico, Falcão and Éder, considered one of His medical degree and his political the greatest Brazilian national teams ever. awareness, combined with style and He also appeared in the 1979 and 1983 quality of his play, earned him the Copa América. At club level, Sócrates nickname “Doctor Socrates”. started playing at Botafogo-SP, then Easily recognizable for his beard and moved to Corinthians in 1978. He moved headband, Sócrates became the “symbol to Italy to play for Fiorentina, returning to of cool for a whole generation of football Brazil in 1985 to end his career. supporters”. He is considered to be one During his time at Corinthians, Sócrates of the greatest midfielders ever to play co-founded the Corinthians Democracy the game. In 1983, he was named South movement, in opposition to the then- American Footballer of the Year. In 2004, ruling military government.Sócrates and he was named by Pelé in the FIFA 100 list his teammates protested against the of the world’s greatest living players. regime’s treatment of footballers, and Socrates played for Brazil for seven showed support to the wider movement years, scoring 22 goals and representing for democratisation, by wearing shirts with the nation in two World Cups. He “Democracia” or “Dia 15 Vote” written on captained the team in the 1982 FIFA them during games.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

24 PT MEDIUM “Pacaembu” is a sans serif typeface that finds its roots in Brazilian football. This soon-to-be seven weight family began as a study of the stone lettering found in the São Paulo Municipal Stadium, also known as Estádio Pacaembu, a gem of the Art- Deco style inaugurated in 1940.

18 PT MEDIUM The Pacaembu stadium was designed at the Technical Office of Ramos de Azevedo Severo & Villares, in a long process that started as early as 1933. During construction, a lot of great lettering pieces were used as signage. These often-small but never-dull letterforms had a distinct personality: Much less flashy than the stadium’s famous front lettering, but just as filled with Art-Deco goodness.

14 PT MEDIUM Thanks to new research from José D’Elboux at the São Paulo University, we can now trace back this Art-Deco influence from the original designs to specific trade-schools in São Paulo, where European draughstmen taught the lettering style, and where most of the city’s engineers got their education. These art-deco letters, like football itself, were brought to Brazil by Europeans and out there in the tropics found a totally unique personality. For Naipe, Pacaembu is a celebration of Brazilian Football, it’s unique flavours, moves, sights & colors which have delighted fans all over the world for generations.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

12 PT MEDIUM

Early in 2016, a designer working up with a first draft. with the Complexo Esportivo do Years later the wayfinding was Pacaembu, a public sports complex scrapped so we decided to start attached to the stadium, invited over from scratch. We gave our Naipe to contribute an original caps more ample proportions and typeface made for their new divorced from the source material. wayfinding system. In the lower-case, we went for The historic signs weren’t going a contemporary treatment with anywhere, so they wanted a font to over simplified forms and rigid match their quirkyness, integrate geometry to match the elegant with them and perform well as Art-Deco caps. The result is a font a wayfinding tool. Tall order!Over that sits between the 1940s and time, Álvaro made a few visits to the 2020s, made for wayfinding the site, a ton of photos and came and to stand out in all caps.

10 PT MEDIUM

Sócrates, was a Brazilian footballer World Cup; playing in midfield alongside who played as an attacking midfielder. Zico, Falcão and Éder, considered one of His medical degree and his political the greatest Brazilian national teams ever. awareness, combined with style and He also appeared in the 1979 and 1983 quality of his play, earned him the Copa América. At club level, Sócrates nickname “Doctor Socrates”. started playing at Botafogo-SP, then Easily recognizable for his beard and moved to Corinthians in 1978. He moved headband, Sócrates became the “symbol to Italy to play for Fiorentina, returning to of cool for a whole generation of football Brazil in 1985 to end his career. supporters”. He is considered to be one During his time at Corinthians, of the greatest midfielders ever to play Sócrates co-founded the Corinthians the game. In 1983, he was named South Democracy movement, in opposition American Footballer of the Year. In 2004, to the then-ruling military government. he was named by Pelé in the FIFA 100 Sócrates and his teammates protested list of the world’s greatest living players. against the regime’s treatment of Socrates played for Brazil for seven footballers, and showed support to the years, scoring 22 goals and representing wider movement for democratisation, by the nation in two World Cups. He wearing shirts with “Democracia” written captained the team in the 1982 FIFA on them during games.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

24 PT REGULAR “Pacaembu” is a sans serif typeface that finds its roots in Brazilian football. This soon-to-be seven weight family began as a study of the stone lettering found in the São Paulo Municipal Stadium, also known as Estádio Pacaembu, a real gem of the Art-Deco style inaugurated on April 27th 1940.

18 PT REGULAR The Pacaembu stadium was designed at the Technical Office of Ramos de Azevedo Severo & Villares, in a long process that started as early as 1933. During construction, a lot of great lettering pieces were embedded on the walls to serve as signage. These often-small but never-dull letterforms had a distinct personality filled with Art-Deco goodness.

14 PT REGULAR Thanks to new research from José D’Elboux at the São Paulo University, we can now trace back this Art-Deco influence from the original designs to specific trade-schools in São Paulo, where European draughstmen taught the lettering style, and where most of the city’s engineers got their education. These art-deco letters, like football itself, were brought to Brazil by Europeans and out there in the tropics found a totally unique personality.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

12 PT REGULAR

Early in 2016, a designer working visits to the site, a ton of photos with the Complexo Esportivo and came up with a first draft. do Pacaembu, a public sports Years later the wayfinding was complex attached to the stadium, scrapped so we decided to start invited Naipe to contribute an over from scratch. We gave our original typeface for their new caps more ample proportions and wayfinding system. divorced from the source material. The historic signs weren’t going In the lower-case, we went for anywhere, so they wanted a a contemporary treatment with font to match their quirkyness, over simplified forms and rigid integrate with them and perform geometry to match the elegant well as a wayfinding tool. Quite Art-Deco caps. The result is a the all order! font built for way finding which Over time, Álvaro made a few sits between 1940 and 2020.

10 PT REGULAR

Sócrates, was a Brazilian footballer representing the nation in two World who played as an attacking midfielder. Cups. He captained the team in the His medical degree and his political 1982 FIFA World Cup; playing in awareness, combined with style and midfield alongside Zico, Falcão and quality of his play, earned him the Éder, considered one of the greatest nickname “Doctor Socrates”. Brazilian national teams ever. He also Easily recognizable for his beard appeared in the 1979 and 1983 Copa and headband, Sócrates became the América. At club level, Sócrates started “symbol of cool for a whole generation playing at Botafogo-SP, then moved to of football supporters”. He is considered Corinthians in 1978. He moved to Italy to be one of the greatest midfielders to play for Fiorentina, returning to his ever to play the game. In 1983, he was native Brazil in 1985 to end his career. named South American Footballer of During his time at Corinthians, the Year. In 2004, he was named by Sócrates co-founded the Corinthians Pelé in the FIFA 100 list of the world’s Democracy movement, in opposition greatest living players. to the then-ruling military government. Socrates played for Brazil for Sócrates and his teammates protested seven years, scoring 22 goals and against the regime.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

24 PT BOLD “Pacaembu” is a sans serif typeface that finds its roots in Brazilian football. This soon-to-be seven weight family began as a study of the stone lettering found in the São Paulo Municipal Stadium, also known as Estádio Pacaembu, a real gem of the Art-Deco style inaugurated in 1940.

18 PT BOLD The Pacaembu stadium was designed at the Technical Office of Ramos de Azevedo Severo & Villares, in a long process that started as early as 1933. During construction, a lot of great lettering pieces were embedded on the walls to serve as signage. These often-small but never-dull letterforms had a distinct personality filled with Art-Deco goodness.

14 PT BOLD Thanks to new research from José D’Elboux at the São Paulo University, we can now trace back this Art-Deco influence from the original designs to specific trade-schools in São Paulo, where European draughstmen taught the lettering style, and where most of the city’s engineers got their education. These art-deco letters, like football itself, were brought to Brazil by Europeans and out there in the tropics found a totally unique personality.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

12 PT BOLD

Early in 2016, a designer came up with a very rough first working with the Complexo draft to start. Esportivo do Pacaembu, a public Years later the wayfinding was sports complex attached to scrapped so we decided to start the stadium, invited Naipe to over from scratch. This time contribute an original typeface Pacaembu would divorce from for their new wayfinding system. the source material. The historic signs weren’t In the lower-case, we went for going anywhere, so they wanted a contemporary treatment with a font to match their quirkyness, over simplified forms and rigid integrate with them and perform geometry to match the elegant well as a wayfinding tool. Art-Deco caps. The result is Over time, Álvaro made visits a wayfinding font that sits to the site, a ton of photos and between 1940 and 2020.

10 PT BOLD

Sócrates, was a Brazilian footballer Cups. He captained the team in the who played as an attacking midfielder. 1982 FIFA World Cup; playing in His medical degree and his political midfield alongside Zico, Falcão and awareness, combined with style and Éder, considered one of the greatest quality of his play, earned him the Brazilian national teams ever. He nickname “Doctor Socrates”. also appeared in the 1979 and 1983 Easily recognizable for his beard Copa América. At club level, Sócrates and headband, Sócrates became the started playing at Botafogo-SP, then “symbol of cool for a whole generation moved to Corinthians in 1978. He of football supporters”. He is moved to Italy to play for Fiorentina, considered to be one of the greatest returning to his native Brazil in 1985 midfielders ever to play the game. In to end his career. 1983, he was named South American During his time at Corinthians, Footballer of the Year. In 2004, he was Sócrates co-founded the Corinthians named by Pelé in the FIFA 100 list of Democracy movement, Sócrates and the world’s greatest living players. his teammates protested against the Socrates played for Brazil for indirect voting in the aftermath of the seven years, scoring 22 goals and bloody Military Dictatorship that ruled representing the nation in two World the country.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

24 PT BLACK “Pacaembu” is a sans serif typeface that finds its roots in Brazilian football. This soon-to-be seven weight family began as a study of the stone lettering found in the São Paulo Municipal Stadium, also known as Estádio Pacaembu, a real gem of the Art-Deco style inaugurated in 1940.

18 PT BLACK The Pacaembu stadium was designed at the Technical Office of Ramos de Azevedo Severo & Villares, in a long process that started as early as 1933. During construction, a lot of great lettering pieces were embedded on the walls to serve as signage. These often-small but never-dull letterforms had a distinct personality filled with Art-Deco goodness.

14 PT BLACK Thanks to new research from José D’Elboux at the São Paulo University, we can now trace back this Art-Deco influence from the original designs to specific trade-schools in São Paulo, where European draughstmen taught the lettering style, and where most of the city’s engineers got their education. These art-deco letters, like football itself, were brought to Brazil by Europeans and in the tropics found a totally unique personality.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

12 PT BLACK

Early in 2016, a designer to the site, a ton of photos and working with the Complexo came up with a first draft. Esportivo do Pacaembu, a Years later the wayfinding public sports complex attached was scrapped so we decided to the stadium, invited Naipe to to start over from scratch. This contribute an original typeface time we divorced from the for their new wayfinding system. source material. The historic signs weren’t In the lower-case, we went going anywhere, so they wanted for a contemporary treatment a font to match their quirkyness, with over simplified forms and integrate with them and rigid geometry to match the perform well as a wayfinding elegant Art-Deco caps. The tool. Quite the all order! result is a font between 1940 Over time, Álvaro made visits and 2020.

10 PT BLACK

Sócrates, was a Brazilian footballer representing the nation in two World who played as an attacking midfielder. Cups. He captained the team in the His medical degree and his political 1982 FIFA World Cup; playing in awareness, combined with quality of midfield alongside Zico, Falcão and his play, earned him the nickname Éder, considered one of the greatest “Doctor Socrates”. Brazilian national teams ever. He Easily recognizable for his beard also appeared in the 1979 and 1983 and headband, Sócrates became Copa América. At club level, Sócrates the “symbol of cool for a whole started playing at Botafogo-SP, then generation of football supporters”. moved to Corinthians in 1978. He He is considered to be one of the moved to Italy to play for Fiorentina, greatest midfielders ever to play the returning to his native Brazil in 1985 game. In 1983, he was named South to end his career. American Footballer of the Year. In During his time at Corinthians, 2004, he was named by Pelé in the Sócrates co-founded the Corinthians FIFA 100 list of the world’s greatest Democracy movement, in opposition living players. to the Military government. Sócrates Socrates played for Brazil for and his teammates protested against seven years, scoring 22 goals and the regime.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

24 PT ULTRA “Pacaembu” is a sans serif typeface that finds its roots in Brazilian football. This soon-to-be seven weight family began as a study of the stone lettering found in the São Paulo Municipal Stadium, also known as Estádio Pacaembu, a gem of the Art- Deco style inaugurated in 1940.

18 PT ULTRA The Pacaembu stadium was designed at the Technical Office of Ramos de Azevedo Severo & Villares, in a long process that started as early as 1933. During construction, a lot of great lettering pieces were embedded on the walls to serve as signage. These often-small but never-dull letterforms had a distinct personality filled with Art-Deco goodness.

14 PT ULTRA Thanks to new research from José D’Elboux at the São Paulo University, we can trace back this Art-Deco influence from the original designs to specific trade-schools in São Paulo, where European draughstmen taught the lettering style, and where most of the city’s engineers got their education. These art-deco letters, like football itself, were brought to Brazil by Europeans and in the tropics found a totally unique personality.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

12 PT ULTRA

Early in 2016, a designer Over time, Álvaro made a working with the Complexo few visits to the site, a ton of Esportivo do Pacaembu, photos and came up with a a public sports complex first draft. attached to the stadium, Years later the wayfinding invited Naipe to contribute an was scrapped so we decided to original typeface for their new start over from scratch. wayfinding system. In the lower-case, we went The historic signs weren’t for a contemporary treatment going anywhere, so they with over simplified forms and wanted a font to match their rigid geometry to match the quirkyness, integrate with elegant Art-Deco caps. The them and perform well as a result is a font between 1940 wayfinding tool. and 2020.

10 PT ULTRA

Sócrates, was a Brazilian footballer representing the nation in two who played as an attacking World Cups. He captained the team midfielder. His medical degree and in the 1982 FIFA World Cup; playing his political awareness, combined in midfield alongside Zico, Falcão with style and quality of his play, and Éder, considered one of the earned him the nickname “Doctor greatest Brazilian national teams Socrates”. ever. He also appeared in the 1979 Easily recognizable for his beard and 1983 Copa América. At club and headband, Sócrates became level, Sócrates started playing the “symbol of cool for a whole at Botafogo-SP, then moved to generation of football supporters”. Corinthians in 1978. He moved to He is considered to be one of the Italy to play for Fiorentina, returning greatest midfielders ever to play the to his native Brazil in 1985 to end game. In 1983, he was named South his career. American Footballer of the Year. In During his time at Corinthians, 2004, he was named by Pelé in the he co-founded the Corinthians FIFA 100 list of the world’s greatest Democracy movement for direct living players. voting, right in the aftermath of a Socrates played for Brazil for bloody military dictatorship that seven years, scoring 22 goals and lasted for 20 years.

©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 1.0

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