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ENTERTAINMENT and RESPONSIBILITY a Search for a Normative Ethics of Responsibility for the Media Industry

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ENTERTAINMENT and RESPONSIBILITY a Search for a Normative Ethics of Responsibility for the Media Industry MASTER‘S THESIS International Business and Politics ENTERTAINMENT AND RESPONSIBILITY A search for a normative Ethics of Responsibility for the media industry Arnar Narfi Vidarsson Under the supervision of Gitte Meyer journalist, ph.d 80 Pages 181,222 Characters 1. June COPENHAGEN BUSINESS SCHOOL 2016 Abstract: Even with the new wave of Corporate Social Responsibility the social aspect of it in some sense seems lacking. Normative ethics have fallen to the side in modern times and this has meant that an ethics of responsibility has not been explored for a while and thus has been undervalued. The aim of this paper is to seek a normative ethics of responsibility. This research paper looks at responsibility and the entertainment industry through a case on the TV series “Okkupert” (Occupied). The paper builds a framework of power and discourse through which it considers the power held by entertainment media and the power it wields through the creation and perpetuation of discourse and why understanding this is important. The paper then lays out the reason why there is an ethics of responsibility. It does so through the ethics of Hans Jonas and the field of CSR. The paper tries to offer a solution for how to bring ethical responsibility into the organization namely by rethinking corporate reporting and including intellectual capital. The paper ends with a perspectivation on the applicability of the concept for other issues within entertainment media and deals with the possible pitfalls of applying the concept too widely and straying into censorship rather than self-critique and reflection on the dominant cultural discourse and the power it wields over how society understands and perceives reality. Keywords: Ethics, Responsibility, Power, Discourse, Entertainment media, CSR 1 Table of Contents 1. Introduction ................................................................................................................................................. 4 1.1 Research Question ................................................................................................................................... 5 1.2 Limitations ............................................................................................................................................... 5 1.3 Motivation Behind Case Selection .......................................................................................................... 6 1.4 Methodology............................................................................................................................................ 6 1.4.1 The way the research paper will make use of primary data and secondary data. ............................. 7 1.5 Terms ....................................................................................................................................................... 7 2. The Case –Okkupert ..................................................................................................................................... 8 2.1 Themes .................................................................................................................................................... 8 2.1.1 How the Norwegian people react to a silk invasion ......................................................................... 8 2.1.2 Norway as a lone pioneer ................................................................................................................. 9 2.1.3 Russia as the enemy and as the other.............................................................................................. 10 2.1.4 EU as the enemy in the dark ........................................................................................................... 11 2.1.5 Cowardice and Bravery .................................................................................................................. 12 2.2 Context .................................................................................................................................................. 12 2.2.1 Norwegian perception of the resistance in the war ......................................................................... 12 2.2.2 Russian-Norwegian relationship then and now .............................................................................. 13 2.2.3 Norway and the EU ........................................................................................................................ 13 2.3 Debate .................................................................................................................................................... 13 2.3.1 Norway ........................................................................................................................................... 14 2.3.2 Internationally ................................................................................................................................. 15 3. Discourse and the Concept of Power ....................................................................................................... 16 3.1 Power ..................................................................................................................................................... 16 3.1.1 Historical overview......................................................................................................................... 16 3.1.2 Defining power ............................................................................................................................... 19 3.1.3 The importance of the definition of the concept ............................................................................. 21 3.2 Discourse ............................................................................................................................................... 22 3.2.1 What is discourse? .......................................................................................................................... 23 3.2.2 How does it relate to the concept of power? ................................................................................... 24 3.2.3 Discourse and classical rhetoric...................................................................................................... 24 3.2.4 Discourse through the eyes of Hans-Georg Gadamer .................................................................... 28 3.2.5 Discourse approached through Teun van Djik ............................................................................... 30 3.3 Framework ............................................................................................................................................. 33 3.4 Contextualising and the intended versus the actual ............................................................................... 34 4. The Concept of Responsibility .................................................................................................................. 37 2 4.1 Defining Responsibility Ethics .............................................................................................................. 37 4.1.1 Max Weber and ethics .................................................................................................................... 38 4.1.2 Hans Jonas and the imperative of responsibility ............................................................................ 39 4.1.3 Classical Ethics and the altered nature of human action ................................................................ 39 4.1.4 The Good, the ―Ought‖ and Being ................................................................................................. 42 4.1.5 Theory of Responsibility ................................................................................................................ 46 4.1.6 Contextualising; bringing the imperative forward to the digital age .............................................. 47 4.2 Corporate Social Responsibility and Ethics .......................................................................................... 49 4.2.1 What is Corporate Social Responsibility? ...................................................................................... 49 4.2.2 Three Types of corporate social responsibility ............................................................................... 51 4.3 Responsibility Ethics and the Case ........................................................................................................ 53 4.3.1 Power and Legitimacy .................................................................................................................... 53 4.3.2 Intention .......................................................................................................................................... 55 5. Discourse and Responsibility .................................................................................................................... 58 5.1 The hows of dealing with responsibility concerning a discourse .......................................................... 59 5.1.1 The Triple Bottom Line .................................................................................................................. 59 5.1.2 The Danish Guidelines ................................................................................................................... 60 5.2 The Case and benefit from rethinking corporate reports ....................................................................... 62 6. Discussion and Perspectivation ...............................................................................................................
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