Center for Aviation Competence Annual Report 2014

Content

Introduction by the president / Einleitung des Präsidenten 4

The CFAC-HSG at the University of St.Gallen 6

Organization 7 Team CFAC-HSG 8 Staff, Finances, Memberships 9

Our work 10

Basic and Advanced Training 11 Seminar-, Bachelor- and Master theses, Dissertations 14 Presentations 16 Publications 16 Projects 17

Public Relations 18

Exhibitions 19 Media 19 Conferences 19

Benefactors

Benefactors 20

Preview 22

3 Content Introduction by the President Einleitung des Präsidenten

The Center for Aviation Competence of the University During two days around 170 participants from Switzer- Finally I would like to express my gratitude to all our of St.Gallen (CFAC‐HSG) was able to carry out several land, Germany and Austria received interesting presen- employees and the Advisory Board of the CFAC‐HSG forums and seminaries concerning aerospace matters. tations and discussion workshops to the topic „Neue for their commitment and high quality work. My grati- Geschäftsentwicklungen für die Luft‐ und Raumfahrtin- tude also goes to all the benefactors and partner of the In September 2014 the first seminar in the field of Aviati- dustrie und deren Zulieferer”. Further information and CFAC‐HSG, that have been supporting the activities of on Management was held at the University of St. Gallen. presentations to the Bodensee Aerospace Meeting 2014 our center significantly and are like a keystone of our The following key topics have been talked about: are available on www.cfac.unisg.com. commitment.

• Aviation Governance As done in the two last years, in 2014 a study trip to Prof. Dr. Roland Müller • Certification Management Asia had been undertaken. In October 20 students from • EU/ EASA Regulation the HTW Chur travelled together with the managing di- • Leadership and Human Resource Management rector of the CFAC‐HSG, Dr.Andreas Wittmer, to Dubai, • Project Management Colombo and Singapore. Interesting companies have • Quality Management been visited, among them Emirates Airlines, Variosys- • Risk Management tems, Rolls Royce and Asia Capital Reinsurance Group.

In October 2014 the CFAC‐HSG organized the forum Within 2014, a total of 9 scientific publications have „Safety, Security and Risk Management” at Zurich been completed. Besides that, 49 papers from students airport for the second time. The aim of the forum was, on bachelor, master and postgraduate level have been to present actual problems aspects and experiences of supervised. Additionally 3 project reports have been practice, research and legislative in aviation. The pre- delivered. sentations of the forums are available under the follo- wing address: http://www.cfac.unisg.ch under the main The lecturers of the CFAC‐HSG held lectures concer- menu „Publikationen” in the sector „Foren / Weiterbil- ning aviation matters at the following universities: dung”. The next CFAC‐forum on the topic „Haftung University of St.Gallen, HTW Chur, ZHAW Winterthur und Versicherung in der Luftfahrt” will take place on and MCI Innsbruck. As a result of these activities, the October 7 2015, at the Airport Zurich. balance of accounts of the past financial year was once again positive. On March, 26 2014, the third Bodensee Aerospace Mee- ting took place at the Würth Haus in Rorschach. For According to its purpose, the CFAC‐HSG will put its the first time it was organized by the CFAC‐HSG and focus in the near future, as done in the past, on the three the Swiss Aerospace Cluster in Switzerland. Suppor- business fields Research, Education and Services. We ting partners were the Austrian Aeronautics Industries are grateful for any suggestion regarding further Group (AAI), bavAIRia, BodenseeAIRea and the Forum research and/or education fields. This will help us to Luft‐ und Raumfahrt Baden Württemberg (LRBW). help promote and improve the image of Aviation.

Introduction 4 Das Center for Aviation Competence der Universität Aerospace Cluster in der Schweiz organisiert. Unter- Auch zukünftig konzentriert sich das CFAC‐HSG St.Gallen (CFAC‐HSG) konnte im Jahr 2014 diverse stützende Partner waren die Austrian Aeronautics In- entsprechend seiner Zweckbestimmung auf die drei Foren und Seminare im Bereich der Luftfahrt erfolg- dustries Group (AAI), bavAIRia, BodenseeAIRea und Geschäftsfelder Forschung, Lehre und Dienstleistungen. reich durchführen. das Forum Luft‐ und Raumfahrt Baden Württemberg Wir sind dankbar für Hinweise über mögliche Berei- (LRBW). Während zwei Tagen erhielten die rund 170 che, in welchen noch vermehrt geforscht oder gelehrt Im September 2014 wurde das erste Weiterbildungsse- Teilnehmer aus der Schweiz, Deutschland und Öster- werden soll. Dies ermöglicht es uns mit zu helfen, das minar im Bereich Aviation Management an der Univer- reich spannende Referate und Diskussionsworkshops Image der Aviatik zu steigern. sität St. Gallen erfolgreich durchgeführt. Die folgenden zum Thema „Neue Geschäftsentwicklungen für die Schwerpunktthemen wurden dabei behandelt: Luft‐ und Raumfahrtindustrie und deren Zulieferer“. Abschliessend danke ich allen Mitarbeitenden und dem Weitere Informationen und Präsentationen des Boden- Fachrat des CFAC‐HSG herzlich für den grossen Einsatz • Aviation Governance see Aerospace Meeting 2014 befinden sich auf der und die hohe Qualität der geleisteten Arbeit. Mein Dank • Certification Management Webseite http://www.cfac.unisg.com. gilt aber wiederum auch den Gönnern und Partnern des • EU/ EASA Regulation CFAC‐HSG, welche die Tätigkeit unseres Centers mass- • Leadership and Human Resource Management Wie in den beiden Jahren zuvor wurde auch 2014 eine geblich unterstützen und einen Grundpfeiler unseres • Project Management Exkursion nach Asien unternommen. 20 Studenten der Engagements bilden. • Quality Management HTW Chur reisten im Oktober zusammen mit dem • Risk Management Geschäftsführer des CFAC‐HSG, Dr. Andreas Wittmer, Prof. Dr. Roland Müller nach Dubai, Colombo und Singapur. Es konnten inter- Schon zum zweiten Mal organisierte das CFAC‐HSG im essante Unternehmen besucht werden, darunter Emira- Oktober 2014 das Forum „Safety, Security und Risk tes Airlines, Variosystems, RollsRoyce und Asia Capital Management“ am Flughafen Zürich. Ziel war es, den Reinsurance Group. rund 30 Teilnehmern, anhand aktueller Problemberei- che die Ansichten und Erfahrungen aus Praxis, For- Insgesamt wurden im Jahr 2014 unter der Leitung des schung, Legislative und Judikative zu den Bereichen CFAC 9 wissenschaftliche Publikationen abgeschlossen. Safety, Security und Risk Management in der Luftfahrt Daneben wurden 49 Arbeiten von Studierenden auf darzustellen. Die Präsentationen des Forums sind ab- Bachelor‐, Master‐ und Doktorandenebene betreut. rufbar auf der Webseite http://www.cfac.unisg.ch unter Zusätzlich sind 3 Gutachten abgeliefert worden. dem Hauptmenu „Publikationen“ im Bereich „Foren / Weiterbildung“. Das nächste CFAC‐Forum „Haftung Die Dozenten des CFAC‐HSG hielten an folgenden und Versicherung in der Luftfahrt“ findet am 7. Oktober Hochschulen Vorlesungen im aviatischen Bereich: Uni- 2015 statt wiederum am Flughafen Zürich statt. versität St.Gallen, HTW Chur, ZHAW Winterthur und MCI Innsbruck. Als Resultat aller dieser Tätigkeiten Am 26. März 2014 wurde fand zum dritten Mal das konnte auch im vergangenen Geschäftsjahr ein positiver Prof. Dr. Roland Müller Bodensee Aerospace Meeting im Würth Haus Rorschach Rechnungsabschluss verbucht werden. President of the Academic statt. Es wurde erstmals vom CFAC und dem Swiss Advisory Board

5 Introduction The CFAC-HSG at the University of St.Gallen

As one of Europe’s leading business universities, St.Gallen. We offer services as well as basic and the University of St.Gallen is globally recognized as advanced training courses in aviation and provide a place for thought, leadership on current econo- service projects, such as market research and stu- mic, business, and societal matters and for the de- dies. We are using the knowledge that has been ge- velopment of talents able to integrate perspectives nerated through research, publications and the ex- and act both entrepreneurially and responsibly. perience of our academic advisory board members, The Center for Aviation Competence (CFAC‐HSG) partners and our Managing Director and Team. is an independent institution of the University of Organization

The Center for Aviation Competence is supported by • Institute for Tourism and Leisure Research (ITF), • German Aerospace Academy ASA six institutes. The Center’s academic advisory board is University of Applied Sciences (HTW), Chur, ASA is an institute of the Steinbeis University Berlin made up of the managing professors of the participating Switzerland and its primary aim is to offer college degrees that can institutes. The CFAC‐HSG is administratively managed The Institute for Tourism and Leisure Research (ITF) be completed while working full‐time. These college by the Institute for Systemic Management and Public of the University of Applied Sciences (HTW) in Chur, degrees range from bachelor's degree courses to doc- Governance (IMP‐ HSG) and is led by Dr. Andreas Witt- Switzerland develops inter and transdisciplinary me- toral studies. ASA also offers professional certificates mer. The six institutes which have been established are: thods as well as incorporating knowledge into service and seminars for a variety of qualification levels and and consulting projects relevant to practical applica- educational backgrounds. Being the innovation cen- • The Institute for Systemic Management and Public tions. The combination of research results and me- ter of the Steinbeis Innovation GmbH, ASA also offers Governance (IMP‐HSG) – Prof. Dr. Christian Laesser thods with a practical approach to a problem and the technical education and management courses while • The Research Institute for Labour Economics and close connection with teaching and executive educa- promoting equal opportunity in the industry. ASA is Labour Law (FAA‐HSG) – Prof. Dr. Thomas Geiser tion/advanced training are the man corner stones for known for its knowledge in Aerospace engineering. success in the specific area of tourism. • The Chair of Logistics Management (LOG‐HSG) – The CFAC‐HSG provides scientific research, training Prof. Dr. Wolfgang Stölzle • Center for Aviation, Zurich University of applied courses at university level as well as services for private science (ZHAW) • The Institute for Operations Research and Computatio- companies and public institutions. The results of market The Centre for Aviation combines various technolo- nal Finance (ior/cf‐HSG) – Prof. Dr. Karl Frauendorfer research and consulting concentrate on the competen- gies, methods and areas of expertise in a bid to find ces of the institutes involved which employ around 120 • The Research Institute for International Management sustainable solutions for the ever‐increasing challen- scientific researchers. The goals of CFAC‐HSG are sup- (FIM‐HSG) – Prof. Dr. Winfried Ruigrok ges of global mobility, to explore new approaches of ported by sponsors from industry as well as from public making aviation even more efficient and safe. The re- • The St. Gallen Institute of Management in Asia Pte institutions. sults of our research are integrated into the bachelor’s Ltd (SGI‐HSG) – Prof. Dr. Stefan Morkötter degree program in Aviation.

Additionally, the Institute for Tourism and Leisure • AeroEx GmbH Research (ITF) of the University of Applied Sciences, AeroEx GmbH is a Swiss‐based company and offers Chur, Switzerland (HTW), the Center for Aviation of a wide range of services with particular focus on the the Zurich University of applied Science in Winterthur delivery of consultancy and support services to com- (ZHAW), and the German Aerospace Academy (ASA) panies in the aviation industry. The key competences are external partners with whom collaboration in pro- are seminars and workshops tailored individually to jects as well as in teaching and advanced education at customers’ needs. AeroEx GmbH provides high custo- university/other tertiary educational level is being in- mer value through a quality expert team with know‐ tensified. AeroEx, as an associate partner, is part of the how which has been gained over a long period. executive education offer of the CFAC‐HSG.

7 The CFAC-HSG at the University of St.Gallen Team CFAC-HSG

CFAC Center for Aviation Competence at the University of St.Gallen

Academic Advisory Board

Prof. Dr. Roland Müller, Prof. Dr. Prof. Dr. Prof. Dr. Prof. Dr. Prof. Dr. Prof. Dr. President Christian Laesser Thomas Geiser Wolfgang Stölzle Karl Frauendorfer Winfried Ruigrok Stefan Morkötter Team

Dr. Andreas Wittmer, Rosi Hess, Nicole Denk, Laura Birrer, Fabian Gasser, Malena Haenni, Managing Director HR/Accounting Administration Junior Researcher Junior Researcher Research Associate Academic HSG-Partners Associate Partners • IMP-HSG • ior/cf-HSG • AeroEx • ITF-HTW Chur • FAA-HSG • FIM-HSG • ASA • ZAV ZHAW • LOG-HSG • SGI-HSG

The CFAC-HSG at the University of St.Gallen 8 Staff, Finances and Memberships

Staff Finances Memberships

In 2014, the following employees worked for the Center The financial year of 2014 closed with a positive result. The list below shows the organizations in which for Aviation Competence: The independent scientific research can be continued Dr. Andreas Wittmer represents the CFAC‐HSG: thanks to our generous benefactors. • Aero Club Schweiz and Ostschweiz • Andreas Wittmer (Managing Director) • Laura‐Virginia Birrer (Junior Researcher) • Air Transport Research Society (ATRS) • Nicole Denk (Backoffice) • Association Internationale d’Experts Scientifiques • Fabian Gasser (Junior Researcher) du Tourisme (AIEST) • Malena Haenni (Research Associate and administrative Manager of Swiss Aerospace Cluster) • European Air Law Association • Rosi Hess (Accounting / HR) • German Aviation Research Society (G.A.R.S.)

• Schweizer Aviatik‐Jounalisten (SAJ) All employees are involved in various projects as well as lectures. In addition to staff directly employed at • Schweizerische Verkehrswissenschaftliche CFAC‐HSG, there are around 120 employees split Gesellschaft (SVWG) among the other partner‐institutes at the University • swiss aerospace cluster of St.Gallen who can be appointed for projects of the CFAC-HSG, depending on their expertise and • Transport Research Society, World Conference competences. of Transport Research

9 The CFAC-HSG at the University of St.Gallen Our work

We offer in-house seminar, executive modules and applied research for practice in the field management and control of aviation companies. Basic and Advanced Training

CFAC-HSG offering: AeroEx offering (in cooperation with CFAC-HSG): • Management of legal requirements, excessive • Risk Management (1 module) • Overview of EASA Regulation (1 module) regulation and compliance • Corporate Governance (1 module) • Documentation and Management of Records • Innovations in the airline industry • Service Management (1 module) (1 module) • Opportunities and challenges of an expansion in • Human Resource Management (1 module) • SMS Essentials (1 module) instrument flying - IFR in airspace G • Business Model and Strategy (1 module) • Internal and External Auditing including Compliance • Overview of the Future Air Traffic Market and Monitoring (1 module) We would like to thank the.... Aerospace Industry (1 module) • Industry Standards in Aviation (1 module) • ME Advocat Rechtsanwälte • Liability and Insurance (1 module) • Authority & Organization Requirements for • RUAG • Air Traffic Corporations andAir Traffic Standards „Operations” (Part ARO/ORO) (1 module) • swiss aerospace cluster (2 modules) • SwissRe Corporate Solutions • Aviation Management Module Aviation Management Module • Accountable Manager and nominated Person Module In September 2014, the Center for Aviation Competence • Commander Upgrade Module offered an Aviation Management Module for executives. Bodensee Aerospace Meeting in the Presence of • Safety Management System Manager Module The courses' premiere took place from 1st until 6th „Neue Geschäftsentwicklungen für die Luft und Raum- • Aviation Auditor Module September 2014 at the University of St.Gallen. fahrtindustrie und deren Zulieferer” in Rorschach • Civil Aviation Instructor Module In March 2014, the third Bodensee Aerospace Meeting This module included the following courses: took place at the Wuerth Haus in Rorschach. The Mee- • Project Management ting was held on the topic „Neue Geschäftsentwicklun- • Leadership and Human Resource Management gen für die Luft- und Raumfahrtindustrie und deren • Risk Management Zulieferer“. The CFAC-HSG and swiss aerospace clus- • Aviation Governance ter organized together with the Austrian Aeronautics • Quality Management Industries Group (AAI),bavAIRia, BodenseeAIRea and • International/EASA Regulation the Forum Luft‐ und Raumfahrt Baden Württemberg • Certification Management (LR BW) sessions with the following titles: • Innovative concepts for the aerospace industry CFAC Forum 2014 „Safety, Security and • Supply Chain of the Future Risk Management in Aviation” • Trends in Service & Engineering The Center for Aviation Competence organized the second „Safety, Security and Risk Management“‐Forum at Zurich Airport in October 2014. After hearing initi- al thought provoking presentations, around 30 partici- pants discussed the following issues in depth: Dr. Andreas Wittmer, Stefan Becker (REGA), Prof. Dr. Regula Dett- • Management Education in the field of Safety, Security ling-Ott (Lufthansa) and Prof. Dr. Roland Müller presenting at the and Risk Management CFAC Forum 2014 Photo: Nicole Denk • Human Fatigue Risk Management

11 Our work Basic and Advanced Training

event, five seminar papers were submitted on marketing • bmvit topics in aviation. • TransNetAero • starrag University of Applied Sciences, Chur, Switzerland • Steinbeis (HTW): Transport Major and Transport Minorr • marbet Four courses were offered on the subjects „Transport • variosystems (R)evolution” and „Air Transport Management” • SAP by Dr. Andreas Wittmer. The following subjects were • Aviatic Verlag considered within the Transportation:

„Transportation” Major HSG Master core elective: Aviation Systems • Transport (R)evolutions The Master core elective „Aviation Systems” was offe- ⁻ Transport (R)evolutions: past – present – future red for the eighth time in the spring semester 2014. ⁻ Cases: Transrapid Munich, Abu Dhabi, Zurich The course was held by Prof. Dr. Christian Laesser and ‐ Airport, Swiss climate care contribution, BAM 2014: Dr. Andreas Wittmer and Domenic Seifert (Swiss Re ) Dr. Andreas Wittmer. Around 40 students including Zagreb Transport Photo: Nicole Denk exchange students regularly attended the lectures and ‐ History of alternative fuels actively contributed to the lessons. ⁻ Transport and energy The evaluation of the course by the attendees was very ⁻ Transport’s adverse impacts We would like to thank.... positive. Based on this, the facultative class will be ⁻ Ethics of mobility • Forum Luft‐ und Raumfahrt Baden‐Württem- offered again in the spring semester 2015. berg e.V. (LR BW) • Air Transport Management • Wirtschaftsförderung Bodenseekreis The following subjects were considered in 2014: ⁻ Network management in Aviation • bavAIRia • Introduction to the Aviation System ⁻ The value chain of aviation • Bodensee AIRea • The Environment of Aviation ⁻ Airline business models • swiss aerospace cluster • The Value Chain of Aviation ‐ Business Aviation • Agency for Aviation Communication (AFAC) • Network Management and Business Models ⁻ Plane technologies • AAI • Marketing in Aviation ⁻ Human factors • Baden‐Württemberg • Air Transport Technologies ⁻ Aviation marketing and demand • Baden‐Württemberg International • Regulation and Competition ⁻ Customer value in aviation • Bayerisches Staatsministerium • Air Transport and Tourism • Invest in bavaria ⁻ Case study „EuroAirport Basel” ⁻ Yield / revenue management at Swiss International • Wirtschaftförderung Nidwalden HSG Marketing Tutorials: Focus on Aviation Airlines • Kanton St. Gallen Dr. Andreas Wittmer has led a marketing tutorial group ⁻ Slot coordination • Kanton Zürich at the University of St.Gallen focussing on air transport ⁻ Risk Management in Aviation since the winter semester 2006/07. At the end of the

Our work 12 Basic and Advanced Training INTERESTING & HIGH QUALITY The following guest speakers made presentations as Zurich University of Applied Sciences (ZHAW), Management Center, Innsbruck, part of this course: Winterthur, Switzerland: Air Transport Economics Austria: Aviation Management Seminar • Erich Rindlisbacher, Managing Director, This course was held for the fifth time by Dr. Andreas This seminar was held for the second Slot Coordination Switzerland Wittmer during the spring semester 2014. time by Dr. Andreas Wittmer during autumn 2014. • Karl Isler, Head of Rev Mgmt Strategy and The following subjects were considered: The following subjects were considered: Operational Research of Swiss International Airlines • Introduction to the economic system and environment • Introduction to aviation systems of aviation • External effects of aviation The following lectures were held as part of • Case study: deregulation and the business model • Value chain of aviation the „Transportation” facultative Minor: of Aer Lingus • Network management in aviation • Introduction to the course: • Case study: air transport and tourism, Air Malta • Business models of airlines • Past – Present – Future • Economics and its characteristics with regard to • Rev enue management • Transport and energy airlines, airports and the national economy • Transport’s adverse impacts • The demand for air transport; forecasting and International Excursion to Dubai, Colombo • Introduction to aviation systems monitoring the demand for air transport and Singapore • Environment of aviation • Y ield management (costs, pricing, revenue In 2014 we repeated the successful excursion of 2013 • Supply system of aviation management) and operation of airlines with students from the University of Applied Sciences • Demand system of aviation • Supply of air transport, value chain, (HTW) in Chur, Switzerland. In October, twenty stu- • Airports network management dents accompanied Dr. Andreas Wittmer to Dubai (Uni- • Railways • Aviation ethics ted Arab Emirates), Colombo (Sri Lance) and Singapore. • Cruise liners • Schedule planning and slot coordination The following companies were visited in Dubai: A visit to RUAG Schweiz AG was organized. The stu- The following guest speakers made presentations • Emirates Airlines dents were able to benefit from insightful presentations as part of this course: • Atlantis on the Palm Resort and a tour of the company. • Jan Christian Schraven, Vice President Head of • Masdar City in Abu Dhabi Operations Planing and Steering, Swiss International Transportation Systems and Logistics(Part Aviation) Air Lines The following companies were visited in Colombo, • Traffic ProviderAir – Introduction to the Aviation • Erich Rindlisbacher, Managing Director, Sri Lanca: Systems Slot Coordination Switzerland • V ariosystems • Traffic ProviderAir – Environments of Aviation • Karl Isler, Head of Revenue Management Strategy • Traffic ProviderAir – Air Transport Case Studies and Operational Research of Swiss International In Singapore, the students were guests of: and Introduction to Air Transport & Tourism Air Lines • Rolls Royce • Traffic ProviderAir – Aviation and Tourism – The • Markus Maibach, Managing Director, Infras • Asia Capital Reinsurance Group Edelweiss Case • Philipp Fröhlich, Managing Director, Transsol GmbH • swissnex • Margot Wittmer, College Lecturer, Business Ethics The following guest speaker was welcomed for a lecture: • Karl Kistler, CEO/Captain, Edelweiss Air AG

13 Our work Seminar, Bachelor and Master Theses and Dissertations

The following theses and dissertations were completed in 2014:

Subject Student Tutor Gewerbsmässigkeit in der Aviatik (Dissertation) Daniela Schuepbach Prof. Dr. Roland Müller A country-of-origin based branding strategy: a Swiss perspective (Masterthesis) Nathalie Betschmann Roger Moser EASA-Vorschriften und ihre Umsetzung in der Schweiz – aufgezeigt am Beispiel des Organisations Manual (OMM) (Masterthesis) Thomas Pfammatter Prof. Dr. Roland Müller Geschäftsmodelle von Flughäfen im Wandel (Masterthesis) Maximilian Diener Urs Hohl, Andreas Wittmer Implicit Customer Loyalty Factors in the Leisure Airline Business (Masterthesis) Gian Andrea Bott Andreas Wittmer Increase in efficiency by integration of airlines and airports (Masterthesis) Matthias Jäger Andreas Wittmer The liberalization of the civil air traffic industry and its impact on the corporate strategy of Lufthansa Group (Masterthesis) Gianno Schiesser Andreas Wittmer Analysis of the Customer Journey and its critical Touch Points (Bachelorthesis) Claudia Schuler Andreas Wittmer Die zukünftige Bedeutung des Luftverkehrs als Teilsystem des Schweizerischen Mobilitätssystems (Bachelorthesis) Ramon Moser Dr. Thorsten Klaas-Wissing Measure to improve customer retention (Bachelorthesis) Daniela Beeler Andreas Wittmer Sustaining service excellence at Singapore Airlines by further enhancing product innovations (Bachelorthesis) Judith Brandenberger Andreas Wittmer Sustainability of Premium Memberships in the Aviation Sector (Bachelorthesis) Florian Feuz Andreas Wittmer The Distribution Problematic of Airlines (Bachelorthesis) Gioia Spartano Andreas Wittmer The Future of the Aerospace Industry in Southern Germany (Bachelorthesis) Martin Küüsmaa Andreas Wittmer All-Business-Class Modell: Inwiefern stellt das All-Business-Class Modell in der Aviatik ein eigenes Marketingkonzept dar und wo liegen seine Chancen in der Zukunft? (Seminar Paper) Team Andreas Wittmer Ryanair Case Study (Seminar Paper) Team Andreas Wittmer Analysis of airline business strategies with regard to Porter’s generic strategies (Seminar Paper) Team Andreas Wittmer Are frequent flyer programs still an appropriate marketing tool to bind passengers to an airline? (Seminar Paper) Team Andreas Wittmer Business Model of Premium Economy based on the business case of Lufthansa (Seminar Paper) Team Andreas Wittmer Case study report: Ghostairports (Seminar Paper) Team Andreas Wittmer Competition Analysis between Etihad Regional and Swiss (Seminar Paper) Team Andreas Wittmer Cooperation between SkyWork Airlines and Alpar AG (Seminar Paper) Team Andreas Wittmer Dependency ZRH-LX (Seminar Paper) Team Andreas Wittmer Die Flüge MH370 und MH17 von Malaysia Airlines Eine Analyse der Krisenkommunikation bei Airline Krisen (Seminar Paper) Team Andreas Wittmer Emirates Business Model Analysis (Seminar Paper) Team Andreas Wittmer Etihad Airways - The Network (Seminar Paper) Team Andreas Wittmer Etihad Integration Strategy: Case Study (Seminar Paper) Team Andreas Wittmer

Our work 14 HIGH LEVEL& EFFICIENT

Framework conditions of the European air transport sector (Seminar Paper) Team Andreas Wittmer Future outlook of supersonic aircrafts (Seminar Paper) Team Andreas Wittmer Fuel efficiency strategies in the aviation industry (Seminar Paper) Team Andreas Wittmer Generation of „trust” in low-cost carriers – An Analysis of the online channel of the two leading European Airlines (Seminar Paper) Team Andreas Wittmer How big is the competition by Etihad Regional for Swiss? (Seminar Paper) Team Andreas Wittmer How to Deal with the Rise of the Gulf Carriers? - A Strategy Analysis for European Based Airlines (Seminar Paper) Team Andreas Wittmer How would the change from dual- to single-till system impact the charges at Zurich Airport? (Seminar Paper) Team Andreas Wittmer Long-Haul Low Cost Carriers - The Implications of Next Generation Twinjets for theFeasibility of the Business Model (Seminar Paper) Team Andreas Wittmer Lufthansa vs. Germanwings Analyse der konzerninternen Positionierungen anhand ausgewählter Mittel der Kommunikationspolitik (Seminar Paper) Team Andreas Wittmer Opportunities of Change Management - An Application on the Case of Ryanair (Seminar Paper) Team Andreas Wittmer Options for the airport of Sion (Seminar Paper) Team Andreas Wittmer Passage to India - Strategic partnership options for SWISS International Air Lines in India (Seminar Paper) Team Andreas Wittmer Passenger Airline Alliances - Are Alliances still contemporary? (Seminar Paper) Team Andreas Wittmer Pilot shortage: A flight safety perspective. (Seminar Paper) Team Andreas Wittmer Positionierung und Produktpolitik des Flughafens Zürich (Seminar Paper) Team Andreas Wittmer Premium Economy Class in der Airline-Branche: Gründe für und gegen eine Einführung bei Swiss International Airlines (Seminar Paper) Team Andreas Wittmer Produktmarketing eines Flughafens im Spannungsfeld (Seminar Paper) Team Andreas Wittmer Reputation after Aircraft Accidents - In Case of Malaysia Airlines (Seminar Paper) Team Andreas Wittmer Sportsponsoring: Wie können zwei Fluggesellschaften sich mit diesem Marketinginstrument im Markt positionieren? Am Beispiel von Etihad Airways und Turkish Airlines (SeminarPaper) Team Andreas Wittmer Strategy of Etihad Airways (Seminar Paper) Team Andreas Wittmer SWISS Project Calvin - Case Study (Seminar Paper) Team Andreas Wittmer The Business Model of a Low Cost Carrier - The Case of Ryanair (Seminar Paper) Team Andreas Wittmer

15 Our work Presentations and Publications

Presentations Publications • Aviation Risk and Safety Management: Methods and Applications in Aviation Organizations, In: Springer The CFAC made the following public presentations: Various conference papers and articles which were (Heidelberg), 2014. R. Müller, A. Wittmer, C. Drax published: Andreas Wittmer • Customer value of purchasable supplementary ser- Aerospace Supply Chain Workshop • Customer value of the first class product on long‐haul vices: The case of a European full network carrier’s (TransNet Aero, Airport Altenrhein/Switzerland, flights – A Kano Analysis. 64th AIEST Conference, economy class. In: Journal of Air Transport Manage- März 2014) 24‐29 August 2014, Plzen, T. A. Wittmer ment 34, 2014, p. 17‐23. A. Wittmer, E. Rowley Andreas Wittmer • Purchasing a General Ticket for Public Transport ‐ A • Aviation Risk and Safety Management (Heidelberg), Aerospace Supply Chain Workshop Means‐End Approach. In: Journal Travel Behaviour R. Müller, A. Wittmer (TransNet Aero, RUAG Emmen/Switzerland, April 2014) and Society 2014. A. Wittmer, B. Riegler • Grundlagen und Grundsätze der Luftfahrthaftpflicht, Andreas Wittmer • Konsequenzen des Wachstums der Golf‐Carrier für CFAC‐Schriften zur Luftfahrt Bd. 6 (Zürich) 2014, Ancillary Revenue Pricing Europa und die Schweiz. In: IMPacts. No. 7, Juni 2014, R. Müller, A. Wittmer, K. Meili (ATRS Conference Bordeaux/France, July 2014) IMP-HSG, St.Gallen, p.23. T. Bieger, A. Wittmer • Kundenwerttreiber und Kundenverhalten von Andreas Wittmer • Challenging ʹCommon Knowledgeʹ in Tourism ‐ A Bahnkunden beim Kauf eines GAs. In: Schweizerische Customer value of the first class product on long‐haul Partial Polemic. In: Springer Gabler (Wiesbaden), 2014, Verkehrswirtschaft, Jahrbuch 2014 (St.Gallen), 2014, flights – A Kano Analysis (AIEST Conference Plzen/ p. 23‐40. P. Beritelli, T. Bieger, C. Laesser, A. Wittmer p. 97‐119, A. Wittmer, B. Riegler Czech Republic, August 2014)

Andreas Wittmer Corporate Risk Management and its Implications in Aviation (G.A.R.S. Berlin/Germany, September 2014)

Andreas Wittmer Kundenanforderungen, Nachhaltigkeit und Rahmen- bedingungen – ihr Einfluss auf die globale Luftfahrtent- wicklung (GSAME Stuttgart/Germany, November 2014)

Roland Müller Management‐Training in the field of Safety, Security and Risk Management (Forum 2014 Safety, Security and Risk Management in Aviation Zurich, October 2014)

Our work 16 Projects

Following projects were in progress in 2014:

Subject: Monitoring Cockpit Subject: Interreg IVB Project „TransNetAero“ Customer: Swiss Foundation of Aviation Customer: Interregprogramm des Kantons Zürich, der Zentralschweiz und des Bundes Business partner: – Business partners: ETH Zürich, swiss aerospace cluster Description: Since 2006 the CFAC has been leading a monitoring Description: The CFAC works on the „TransNetAero” Interreg project system for the „Swiss Foundation for Aviation”. Twice a together with the ETH Zurich and the swiss aerospace year, key indicators of transport and hub development cluster. It is an Interreg project with one partner in the are collected to enable the Foundation to come to an UK, Germany, France, Belgium, Netherlands and Switzer- independent assessment. land. The project supports small and medium sized enter- prises in the aviation industry in what are often called the „hidden champion“ regions of northern Europe to enhan- ce their international competitiveness. The goal is to cre- ate an environment so that these companies can benefit from the highly specialized innovation resources available in Northwest Europe.

Subject: Influence of Middle East Carriers on Swiss Aviation Subject: Project Bern/Grenchen Airport Customer: BAZL Customer: Airport Berne and Grenchen Business partner: Institut für Systemisches Management und Public Services Business partner: – Description: Mid dle East Carriers operate in geographically central Description: In collaboration with Bern and Grenchen Airports we location between Asia, Africa and Europe. For this reason researched potential cost reduction possibilities and they have operational cost advantages. Those cost advan- additional revenue potentials under consideration of tages together with a favorable economic playing field cooperation between the two airports. As a result a new result in competitive advantages for the Middle East organizational structure and new services were discussed. Carriers. With our paper we analyzed the disadvantages for European carriers and discussed negative effects which may result for Switzerland as an air transport hub.

17 Our work Public Relations Exhibitions and Media

Exhibitions SRF1, News, December 1, 2014 • Lufthansa‐Streik: „Der Imageschaden ist erheblich“ Dr. Andreas Wittmer took part in the Airport Show (Andreas Wittmer) Dubai and Airshow Singapore. Thuner Tagblatt, December 11, 2014 • 6 Fragen zur A380 Krise (Andreas Wittmer) Media

The CFAC was featured in the newspapers, magazines Conferences, Conventions and news listed below: The CFAC attended the following conferences and SRF1 Tagesschau, January 16, 2014 conventions in 2014: • Neue Konkurrenz für Swiss (Andreas Wittmer) • Air Transport Research Society (ATRS): Tagesanzeiger, April 22, 2014 World Aviation Conference in Bordeaux, France • Die Angst vor dem bösen Golf (Andreas Wittmer) (Andreas Wittmer) The Gulf Today, May 14, 2014 • AIEST Conference in Plzen, Poland • Airport Show condudes on positive note (Andreas (Andreas Wittmer) Wittmer) • German Aviation Research Society (G.A.R.S): Aviation SRF1, Wirtschaftsmagazin Eco, June 2, 2014 Workshop in Amsterdam, Holland (Andreas Wittmer) • Swiss‐Chef stellt Milliarden‐Investitionen infrage (Andreas Wittmer) • European Aviation Conference in Amsterdam, Holland (Andreas Wittmer) Aero Revue , June 13, 2014 • Forschung, Bildung, Dienstleistung (Andreas Wittmer) • Global Airport Leaders Forum in Dubai, United Arab Emirates (Andreas Wittmer) Handelszeitung, June 20, 2014 • Könnten Golf‐Airlines weniger Flüge erlauben • Podium Airport Forum in Frankfurt, Germany (Andreas Wittmer) (Andreas Wittmer)

SRF1 Tagesschau, June 25, 2014 • G.A.R.S Workshop Wildau Berlin, Germany • Airline Etihad attackiert die etabliertenAirlines (Andreas Wittmer) (Andreas Wittmer)

SRF4 News, November 3, 2014 • Flugstrecke Lugano‐Zürich: „Die Preise werden eher sinken“ (Andreas Wittmer)

19 Public Relations Benefactors

The CFAC now has 25 institutional and 8 private benefactors; four additional new benefactors joined in supporting the CFAC in 2014: Institutional benefactors: AeCS Aero Club der Schweiz * Aero Insurance Service AG * Aeropers-Swissalpa * AFAC-Agency for Aviation Communication AG * AIC Consulting AG * „Amt für Verkehr (AFV), Volkswirtschafts- dir. Kt. ZH“ * AviSwiss GmbH * AXA Winterthur Versicherung * Crédit Suisse St.Gallen * Edelweiss Air AG * Jet Aviation Business Jets AG * Kessler & CO AG Lindberg International * Motorflug-Verband der Schweiz* Müller Eckstein Rechtsanwälte * Raiffeisenbank Engelburg * Rega * RUAG Aviation * SKY JET AG * Skyguide * Swiss Aerospace Cluster * Swiss Helicopter Association * Swiss Pilot School Association * Swissport

Private benefactors: Dobler Bruno * Erbe Stephan * Gasser Marc B. * Harte Alexander * Laubscher Reto * Meier Felix * Puls René * Drüner Bernhard

We would like to thank all benefactors for their generous support and the confidence throughout the year.

Benefactors of the CFAC

Become a benefactor of the Center for Aviation Competence. Your support allows us to continue with our independent research. Benefactors obtain a discount of 30% on our books at DIKE and fee concessions at CFAC seminars.

St. Gallen, February 2015

Prof. Dr. Roland Müller, President

Dr. Andreas Wittmer, Managing Director

21 Benefactors Preview

In 2015 the CFAC intends to attend the Air Trans- Aviation Management Module port Research Conference, the AIEST Conference, The Center for Aviation Competence at the Univer- the European Aviation Conference, various G.A.R.S. sity of St. Gallen (CFAC‐HSG) offers the Aviation workshops of the German Aviation Research Socie- Management executive module for the second time ty and the Airport Leaders Conference of the Dubai in January 2015. It takes place from 12th until 17th Airport Show. January 2015 at the Radisson Blu Hotel in St. Gal- Applied research projects in 2015: len. From 7th until 11th September 2015 the third • Monitoring Cockpit for Swiss Aviation Management Module will be organized in • Interreg „TransNetAero“ project. The project sup- St.Gallen. ports small and medium sized enterprises in the aviation industry in what are often called the Further Education in 2015 „hidden champion“ regions of northern Europe • Training for Commanders of Helvetic Airways, to enhance their international competitiveness. 7th Januar 2015 • Bern/Grenchen Airport Revenue enhencement • Aviation Systems Master Course at HSG in Sin- gapore CFAC-Forum 2015 „Liability and Insurance” • New Executive Education Module to be launched The aim of the CFAC-Forum „Liability and Insuran- in 2015 ce“ is to discuss current issues of legal problems con- • 10 Years anniversary of CFAC, Autmn 2015 cerning liability and insurance in aviation, based on practical experience, research and literature as well as on legislative and judiciary requirements. The Forum is planned to be held on October 7th, 2015.

22 Publisher: Center for Aviation Competence (CFAC-HSG) Universität St.Gallen

Dufourstrasse 40a CH-9000 St.Gallen

Tel. +41 (0)71 224 25 00 Fax +41 (0)71 224 25 36 www.cfac.ch [email protected]

Editor: Dr. Andreas Wittmer

Layout: Beate Reichel, diekreation

Photos/Copyright: Universität St.Gallen (HSG) EFMD

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