REQUEST FOR PROPOSAL (RFP) Management of ASPIRASI EXPO for NEF

Ref. No.: NEF/RFP/07-2019

th Registration of Interest By 20 ​ July 2019 th ​ Proposal Presentation to NEF 24 ​ July 2019 ​ SECTION A – INTRODUCTION AND BACKGROUND

1. Introduction and Background

Persatuan Industri dan Usahawan ICT Bumiputera (NEF) is an association that is committed towards improving the quality of technopreneurship. It was formed in 1997 as a support system & self-help group for technopreneurs. Over the years, it has evolved into an organisation that is focused in representing Bumiputera Technopreneurs in Malaysia. As an organisation that represents technology industry, NEF has members from a wide range of areas such as marketplace, mobility, insurtech, data analytics, security, fintech, blockchain, cloud and other services that fulfill the needs st of the 21 ​ century society. It also forms alliances with other stakeholders with a vision of moving ​ forward as a united front.

Our guiding philosophy revolves around a total value system that connects communities with technology as a powerful enabler.

NEF has a requirement to source the Management of ASPIRASI EXPO for NEF. To that end, NEF is ​ ​ inviting qualified and competent parties to participate in RFP exercise that should meet our criteria and requirements as stated in Section C of this document. ​ ​ ASPIRASI EXPO is a flagship event for NEF and it is organised in collaboration with the New ​ Entrepreneur Foundation (MyNEF). MyNEF has successfully organised NEF-AWANI Award and it is currently running ASEAN Rice Bowl Startup Award.

2. Disclaimer

No undertaking, representation or warranty is made by NEF however that any party(ies) will be awarded any contract as a result of their participation in this process. NEF reserves the right to use any information submitted as if it were in the public domain.

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SECTION B – DETAILS OF ASPIRASI EXPO

1. Introduction

The brainchild of Prime Minister Dr. Mahathir Mohamed, PROTON, ignited the automotive and engineering industry in Malaysia. We cannot deny that from PROTON comes , NAZA, and others. In fact, specifically in the , many PERODUA’s and NAZA’s employees are previously employed and trained by PROTON.

PROTON has shown that Malaysia can do it. And that has sparked a ripple effect in the nation.

Similarly like PROTON, ASPIRASI EXPO wishes to do the same. To ignite that spark, start a ripple ​ ​ effect and inspire Malaysians to achieve great things, in business and in technology.

ASPIRASI EXPO aims to do two main things: ​ a. To showcase the greatness of local business and innovation in tech by startups, corporate sectors, academics and individuals. b. To inspire more Malaysians to strive for excellence in their chosen field by highlighting our own local heroes, and proving that it is possible for them too.

The core concept of ASPIRASI EXPO is about shedding light on our own local heroes and celebrating ​ ​ them. These are some of the main attractions of ASPIRASI EXPO: ​ ​ ● Exhibition featuring our local startups and businesses ● Exhibition showcasing innovation done internally by government agencies and corporates ● Talk series by our local business heroes ● Moderated forums & discussions ● Networking events ● Specific masterclasses from local and international experts ● Side tech event by tech communities in Malaysia ● Business-to-business matching session ● Business-to-investor matching session

In a nutshell, ASPIRASI EXPO is a mega event themed around business, technology and innovation. It ​ ​ combines talk series, product showcase and exhibitions.

2. Content and Programmes for ASPIRASI EXPO

2.1 Exhibitions

To gather and showcase 400 exhibitors. Exhibitors comprise of tech companies & startups from Malaysia.

Potentially attracting 10,000 crowd throughout the event.

2.2 Tech and Business Talk Series

● Sharing sessions, workshops, forums and talks

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● 2-day event ● 2 tracks ● Featuring 16 speakers, comprising of experts and technopreneurs in Fintech, Blockchain, Marketing, Entrepreneurship, Product Development, UI/UX, etc. ● Paid event ● Potentially attracting 1000 participants

2.3 JOMLAUNCH

An event by JOMWEB Community, a group of programmers in Malaysia consisting of more than 24,000 members on Facebook. JOMLAUNCH showcases projects by its members by giving them stage time to share about their work.

Started way back in 2011, JOMWEB has gain traction and support from the programmer’s community and champion. To date, JOMWEB Community group has more than 25,000 members

JOMWEB and JOMLAUNCH brand is now under the management of TAMING TECH SDN BHD.

● JOMLAUNCH is designed to celebrate and shed light on the tech guys behind the curtain. ● It is a platform for Tech guys to ‘launch’ their project and share its technology aspect with the community. ● For JOMLAUNCH 7.0, we are targeting 800 participants and 20 projects.

2.4 Rice Bowl Startup Awards

The ASEAN Rice Bowl Startup Awards (Rice Bowl) is organised by New Entrepreneurs Foundation. The Awards reward innovation, excellence, and best practice in startups across the region and is celebrated in all 10 ASEAN countries

Winners for Malaysia Rice Bowl Startup Awards will be announced in October 2019 and will compete with the best startup in ASEAN next.

3. Venue and Date

ASPIRASI EXPO is an event spanned over two days, planned for March 2020 in . The ​ venue has to be able to handle a huge crowd visiting the exhibitions, hold talk series and host JOMLAUNCH.

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Day 1 Day 2

Exhibitions

JOMLAUNCH Tech & Business Talk Series

RBSA

4. Target Audience

ASPIRASI EXPO aims to attract the nation of all ages who are interested in business, technology and ​ innovation. ASPIRASI EXPO is for:

● Entrepreneurs and aspiring entrepreneurs ● Startups ● College and university students ● Secondary students ● Technology and programming enthusiasts ● Digital marketers ● Online entrepreneurs ● Product creators and designers ● Investors

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SECTION C – SCOPE OF PROPOSAL

1. Content of Proposal

Interested parties are required to present a proposal to NEF with the following minimum conditions and requirements:

No Key components Minimum features 1 Event logistics Venue Proposed date (weekend/weekday) Permits required (if any) 2 Proceedings of ASPIRASI Theme for ASPIRASI EXPO EXPO Guest of honour/Keynote speaker Other recommendations to make ASPIRASI EXPO impactful and meaningful (e.g. rapporteur, strategic partners, business matching, FB live etc.) 3 Marketing and promotion Proposed medium and timeline 4 Revenue streams Proposed sources of revenue e.g. registration fee, sponsorship etc. 5 Budget Top line budget for venue, administration, marketing & promotions, service fees etc. 6 Commercial arrangements NEF practices prudent financial management. Hence, interested parties are encouraged to propose a commercial arrangement where NEF does not have to provide any financial commitment.

However, if NEF is required to provide financial commitment, please indicate the quantum. 7 Company/Team information Key personnel with details of their experience relevant to ASPIRASI EXPO and their roles and responsibilities in ASPIRASI EXPO.

2. Interested Parties’ Qualification and Requirement

The interested parties will need to have a minimum of three (3) years’ experience of delivering this type of events, especially in securing sponsorship, managing media and promotions and getting the panellists, speakers, exhibitors and paying delegates.

Having experience dealing and managing an association like NEF will be an added advantage.

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SECTION D – INSTRUCTION TO INTERESTED PARTIES

1. Registration of Interest

Registration of interest by Interested Parties should be done by emailing to [email protected] ​ with subject ‘Management of ASPIRASI EXPO for NEF‘. Please include: ​ ​ a. Full name of contact person b. Email address c. Phone number d. Company

2. Presentation to NEF

st NEF will be sending email to interested parties on 21 ​ July 2019 detailing the venue and time of the ​ presentation. Interested parties are required to bring their own laptop and submit the proposal in PDF format to NEF right after the presentation.

3. Requesting for more information

Any queries related to the Management of ASPIRASI EXPO can be directed to ​ ​ [email protected] or call 03-7859 9410. ​

-ENDS-

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