Brevard Business BBN News

Vol. 32 No. 41 October 13, 2014 $1.00 A Weekly Space Coast Business Magazine with Publishing Roots in America since 1839 Indian River Furniture taps care sector with smart beds, recliners

By Ken Datzman

ROCKLEDGE — Furniture manufacturers see the future in one old–fashioned piece of their industry that has long been ignored and is now being transformed and repackaged for the consumer market. Manufacturers are positioning themselves in the fast–rising smart–bed technology segment, where innovative product design and engineering features are wooing buyers in a new way. Beds, once thought of as ancient technology, have been re- vamped by manufacturers with the bells and whistles of the modern–day tech devices that consumers clamor for. These new bed products are designed around comfort, and not only target the aging population but also a wide range of other users in general. Some of the new–generation luxury beds are equipped with motors and lifts, have multimedia options, surround–sound capability, integrated–massage systems, and other leading technologies. The new battleground for home–furnishing manufacturers looks to be “smart–bed technology,” which is being embraced by growing numbers of consumers across various disposable–income categories. Local retailers say sales of these beds are on the rise, in a county where roughly 25 percent of the population is comprised of people age 65 and older. “One of the beds we’ve just received from a vendor is Wi–Fi capable. There are speakers in the base of the bed,” said Bridget Lilly, the longtime buyer and interior designer for Indian River Furniture, a 75–year–old family owned, full–service multi–brand retailer that is making a push into this particular sector of the industry. Her store is gearing up to tap a market she says has a “huge potential” for growth years well into the future. “We are expanding with adjustable beds; easy–to–use lift recliners with powerful BBN photo — Adrienne B. Roth mechanisms that people are asking for, and other health–care–type Bridget Lilly, the longtime buyer for Indian River Furniture in Rockledge, says her retail store is expanding with adjustable beds, products that tie into this niche of the industry. All of these lift–recliners, and other health–care–type consumer products. Furniture manufacturers are investing heavily in smart–bed products are designed around comfort. There are so many people technology. Lilly has also been growing the store’s accessory offerings, making niche purchases from small businesses in with knee problems and with back problems.” Atlanta. She is on her way to the High Point, N.C., Fall Market, the largest home–furnishings trade show in the world. One–half of all working Americans admit to having back–pain

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BREVARD BUSINESS NEWS / 2 Call Adrienne Roth at 321-951-7777 for Advertising Information OCTOBER 13, 2014 BBN BREVARD BUSINESS NEWS ‘The Havenly Affair’ at Hermansen estate on Merritt Island to showcase collector cars; tickets, sponsorships available The Haven Guild will host its annual fall fund–raiser, “The Havenly Affair,” on Sunday, Oct. 26, at the Merritt Island estate of Bjornar and Bjorn Hermansen. Two New Partners Titled “Concours del Sol,” the event will provide guests a glimpse into the “rare and exquisite” world of high–end car collectors. Abbey joined Berman Hopkins in Concours events are known internationally to be a playground for the super–rich. June of 2009 after working in China Events such as Pebble Beach Concours d’Elegance and Amelia Island Concours as a tax consultant. She was born d’Elegance are premier showcases of the finest vehicles in the world. Car aficionados and and raised in Springfield, Ohio. collectors travel from near and far to enjoy the collections of automotive legends and the Abbey graduated from UCF with a most rare of vehicles. BSBA in Accounting and a Master’s in Residents of the Space Coast now have the opportunity to attend a Concours event Business Administration. Prior to her closer to home. Concours del Sol will feature a collection of rare and unique vehicles time in China, she was a tax partner chosen by the event curators, including a 1967 Austin Healey and a 1952 MG TD, as well with a CPA firm in Jacksonville, FL. as noteworthy pre–war vehicles and a special piece of history, the 1967 marina blue Abbey has focused her work efforts Corvette Coupe once owned by Neil Armstrong, the late astronaut who was man on the tax consulting and compliance to walk on the moon. needs for closely held businesses There will also be a special marque highlighting the development of Elon Musk’s all– and high-wealth individuals. She is a electric vehicles. This will feature a race–condition Lotus Elise, which was the framework Berman HopkinsCertified Financial Planner and serves Musk used to build the Tesla Roadster, the super–fast all–electric sports car first built to on the Board of Directors for the prove the technology. Brevard Heart Foundation. In her Guests will be able to see the Lotus Elise next to a Tesla Roadster, one of only 2,600 spare time, Abbey enjoys traveling, made, and then marvel at the deep burgundy Signature Series Model S, one of only 1,000. new ad emailedvolleyball and spending as much time This particular car was recognized by Musk and featured in “The New York Times” for Abbey Redden as possible with her husband, Curt, being the first electric vehicle to achieve 400–plus miles on a single charge. Tax Partner and her 15-year old twins, Sam and Aly. Last year’s Havenly Affair — “Vroom!” — showcased a collection of 17 Aston Martin and Ferrari vehicles. Building on this success, Concours del Sol will offer guests an FULL COLOR “afternoon reception they won’t soon forget.” Don joined Berman Hopkins in The program will include food, music and drink, as well as an opportunity to win a March of 2011. He was raised in the diamond pendant worth more than $6,000 and donated by Kempf’s Jewelers in northwestern Pennsylvania town Indialantic. of Ridgway with his twin and three Concours del Sol tickets are $150, with sponsorships beginning at $300. Event other brothers. His father was benefactors will enjoy a VIP reception at the private pool house at 2 p.m., with the general an old-fashioned barber while his reception from 3 to 6 p.m., overlooking the Indian River. mother had the more difficult task Visit www.TheHavenForChildren.com/events.php to purchase tickets. of caring for the five boys! After graduating from Indiana University of Pennsylvania, Don moved to Los King Center’s Theatre for Youth and Outreach Program Angeles near his oldest brother and is awarded a $10,000 grant from The Boeing Co. achieved partner status at a Santa The Theatre for Youth and Outreach Program of the Maxwell C. King Center of Monica firm. Throughout life, Don Eastern State College in Melbourne was recently awarded a grant from The has enjoyed theatre, scuba diving, Boeing Co. in recognition of the King Center’s efforts in performing arts education for piano, tennis, and camping, as well children. The $10,000 grant from Boeing makes it possible to offer some partially or as the awesome storms and critters of completely underwritten admissions to productions, residencies and summer programs to Florida. As a CPA with nearly 30 years of experience, Don is well equipped support children and youth whose families are economically challenged, said Karen to service a wide range of clients. Don Carobine Wilson, director of the King Center Theatre for Youth and Outreach Program. Audit Partner Children are “inspired” by the professional performances they see at the King Center. Their “imaginations are ignited and curiosity about other cultures aroused,” creating a “teachable moment” for students when the classes use pre– and post–performance activity guides. “The generous support from Boeing is truly appreciated,” said Wilson. “While the current economic climate continues to challenge arts and educational opportunities for students, Boeing’s generous support enables us to ensure the arts remain alive for the children of Brevard County. It will help us keep ticket prices under $10 and will allow us to take high–quality, affordable programs into the community.” More than 8,900 students were impacted through the Theatre for Youth and Outreach Program last season, she said, “and with sponsors such as Boeing, we are hoping to increase the level of students that are able to participate in our programs.” The plans also include an opportunity to bring the “Extreme Health Challenge Orlando, FL ~ 255 S. Orange Avenue, Suite 745 (407) 841-8841 Outreach” to Brevard venues in 2015 and continue to align with Boeing’s mission to work Melbourne, FL ~ 8035 Spyglass Hill Road (321) 757-2020 with area businesses to strengthen and foster community engagement. “The valuable www.bermanhopkins.com contributions Boeing has made ensures diversity and appreciation for all cultures.”

OCTOBER 13, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 3 BBN BREVARD BUSINESS NEWS Weathering the storm surge of social media — think before taking action paying special attention to my Twitter and Facebook getting into trouble when they apparently fail to stop and By Melody Bowdon accounts, keeping a wary eye on posts by prolific friends to think before posting something controversial, rude, UCF Forum columnist find out what’s happening back home. In 2013, when a private, or proprietary, and plenty of them who might series of major storms hit the Oklahoma City area where otherwise escape our notice become infamous overnight by I’ve lived in Central Florida for more than 15 years, and my family lives, I followed closely the Twitter stream of documenting their bad judgment in 140 or fewer charac- in that time I’ve seen quite a few serious weather events reports by local citizens who provided details about funnel ters. affect our community. Though the hurricane season starts sightings, property damage, power outages, deaths and A classic category of posts likely to cause the harms in the summer, around here we tend to become especially terrible injuries, accidents, and more in the area at a much suggested in formal studies and anecdotal blogs is referred aware of the storm possibilities in the early fall, when more rapid rate than national media. to in the Urban Dictionary as the humblebrag (a self– more tropical activity spins up in the ocean and when I’m not alone in counting on social media for informa- criticism that masks self–promotion, e.g., “If I don’t stop annual milestones that have been marred by big storms in tion about news and weather, but sometimes it can be a eating like this I’ll be a size 4 before you know it!” or “Being previous years come up on our calendars. disappointing source. A couple of years ago I worked with a the most gifted in class is really hard on Junior”). These Discussions about previous and possible future storms team of research assistants from UCF on a project kinds of posts wrap pride in humility, inviting complex find their way into many of our social interactions, both in analyzing the Hurricane Sandy–related tweets posted by reactions from readers. person and online. Recent transplants to the area are several organizations we would likely turn to in an When my research team and I were analyzing the regaled with stories about long–term residents’ first or emergency situation, including a high–profile nonprofit Hurricane Sandy posts, we looked at the profiles of the worst storm experiences (but simultaneously assured that organization that focuses on disaster relief, a major organizations whose posts we were studying and we big storms rarely impact the Orlando area). international news outlet, and a government agency. compared their purported positions and values to what I grew up in tornado–prone Oklahoma, and many of my When my team and I conducted our analysis, we their feeds seemed to suggest about them. In all cases we friends and family still live there. Every year when the discovered that many of the tweets posted by groups that found a disconnect between the ways in which these springtime tornado–alert season comes, I find myself should likely be committed to offering useful, helpful and groups described their goals and objectives and the images timely information for people in a crisis failed to meet that they presented in their social–media presence. objective. They were instead aimed primarily at self– When many in their audiences were facing life– promotion — for example, they listed the number of threatening storms, these groups were bragging on their Brevard Business individuals they’d housed that night instead of providing own accomplishments. BBN News concrete details about where people in need could go for All of us who use social media need to think carefully shelter, offered recaps of weather events that had already about the ways in which we represent ourselves: Think ended rather than forecasting the immediate outlook, or carefully about what we share on social media and hold 4300 Fortune Place, Suite D suggested long–term planning strategies for disasters our news agencies, our professional organizations, and our West Melbourne, FL 32904 instead of offering on–the–spot survival strategies. contacts to high standards in this regard, particularly (321) 951–7777 Most of these tweets would have almost no value to a when we are posting in professional circles. fax (321) 951–4444 person evacuating, seeking shelter, or worrying about This kind of strategy can help us keep the storms our BrevardBusinessNews.com loved ones in harm’s way. And what we learned from that readers are enduring from becoming even more difficult. study made me think a lot about social media more generally. PUBLISHER Melody Bowdon is executive director of Adrienne B. Roth Every few days we see a post about the do’s and don’ts of social media–something like the five worst Facebook UCF’s Karen L. Smith Faculty Center for EDITOR friends or the 11 most obnoxious kinds of Twitter posts. We Teaching and Learning and is a professor Ken Datzman see articles about why social media is depressing us, of writing and rhetoric. She can be reached isolating us, wrecking our self–esteem, costing us current at [email protected]. SPECIAL PROJECTS EDITOR and future jobs. Celebrities and politicians are forever Bill Roth

Brevard Business News is published every Monday by Crimeline honors State Attorney Archer with organization’s highest recognition Brevard Business News Inc. Bulk Rate postage is paid at Crimeline, Central Florida’s crime–fighting tip line, chose State Attorney Phil Archer as the recipient of the agency’s Melbourne, FL and Cocoa, FL. This publication serves highest recognition –The Dr. Robert Doering Founder’s Award. business executives in Brevard County. It reports on The award was presented to Archer at the agency’s 2014 Awards and Recognition Meeting at the Rachel Murrah Civic news, trends and ideas of interest to industry, trade, Center in Winter Park. agribusiness, finance, health care, high technology, With Crimeline, people who have information about a crime have a “safe and confidential” means of sharing their education and commerce. information with those who can act upon it. Letters to the Editor must include the writer’s signature The meeting recognized the community, media and corporate agencies that partner with Crimeline to solicit informa- and printed or typed name, full address and telephone tion and to spread the word about its crime–fighting role, as well as the volunteer of the year and outstanding local law number. Brevard Business News reserves the right to edit enforcement. In the past year, nearly 11,000 tips were processed, resulting in 776 arrests with 1,033 cases cleared, all letters. Send your letters to: Editor, Brevard Business according to Crimeline. Agency guidelines establish monetary awards for tips that meet certain criteria. News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. Additionally, Crimeline operators take tips for “Speakout,” a similar operation designed to give teens and school children a way to confidentially notify authorities about potentially dangerous situations on school campuses or involving Subscription Rates for home or office mail delivery are school children. $26.00 for one year (52 issues). Send all address Crimeline Executive Director Barb Bergin presented the Founder’s Award to Archer in recognition of his long–term changes to: Circulation Department, Brevard Business service to the agency. News, 4300 Fortune Place, Suite D, West Melbourne, FL, “As only one of hundreds of volunteers, it is very humbling to be recognized by an organization I am so very proud to 32904, or email [email protected]. be a part of,” Archer said.

BREVARD BUSINESS NEWS / 4 Call Adrienne Roth at 321-951-7777 for Advertising Information OCTOBER 13, 2014 BBN BREVARD BUSINESS NEWS

Judge History Information

05-2014-CF-028234-AXXX-XX - STATE VS PILL RYAN SCOTT

Assign Seq Case Type Judge Description Date No. SEXUAL 05/28/2014 1 DAVID DUGAN INITIAL ASSIGNMENT OFFENSES SEXUAL GEORGE W . RSGN: CASELOAD 07/01/2014 2 OFFENSES MAXWELL III REASSIGNMENT SEXUAL KENNETH 07/02/2014 3 RSGN: CASE REOPENED OFFENSES FRIEDLAND SEXUAL MICHELLE A RSGN: PROGRAM/CLERK 07/02/2014 4 OFFENSES BAKER PROBLEM SEXUAL GEORGE W . RSGN: PROGRAM/CLERK 07/01/2014 5 OFFENSES MAXWELL III PROBLEM

ORLANDO SENTINEL ORLANDO SENTINEL Opinion — Reader Views Opinion — Reader Views Protect The Children No Such Thing As A ‘Little’ April 18, 2001 April 18, 2001 Some of us are wearing blue ribbons these days. That’s because We have Circuit Judge George Maxwell to thank for the new April is Child Abuse Prevention Month. How fitting that right about phrase “a little pedophilia.” Who has the definition of what “a little this time we hear of two judges who seem not to care enough to pedophilia” means to a child? provide protection for endangered children. Anyone who has lived through the nightmare of abuse can tell According to the Department of Children & Families, Circuit you there is no such thing as “a little pedophilia.” Judge Thomas G. Freeman returned two children to the homes of Statistics tell us that 70 percent of prison inmates and 90 accused or convicted child batterers. Circuit Judge George Maxwell, percent of prostitutes interviewed had been molested as children. DCF said, returned a 13–year–old boy to the home of a suspected We all have cringed at times at the mistakes the Department sexual abuser and later explained his ruling by describing the abuse of Children and Families has made at the expense of children. of the boy’s older sister as “a little pedophilia.” Perhaps DCF staffers really are trying to look out for the best I cry tears of shame and outrage at the callousness of my fellow interest of the children in this case (“Agency: Judges put kids at human beings. Our abused children did not ask to be born. They did risk” in Friday’s Sentinel) and should be given some encourage- not choose a life of suffering. Every child has a right to a protected ment. life, rather than facing pain, fear, despair and sometimes death. And as for the comment that Maxwell reportedly made to a After enduring, some of those who were abused as children end DCF staffer that he had “never known pedophilia to be life– up as our criminals, repeating the behavior they have become threatening,” surely we have all read newspaper articles that accustomed to. It is hard enough to find abused children and even would dispute this statement. He should try that line on a harder to do something to help them. surviving parent. Perhaps he could talk to a sexual–abuse First and foremost, we need to have compassion. Because they survivor who could tell him about painful flashbacks and the have shown an unbelievable lack of compassion, Freeman and years it takes to rebuild trust in authority figures. “A little Maxwell should never rule on another case involving the welfare of a pedophilia”? child. I don’t think so. Trust me, I know. There is no such thing. Rosemarie Apsel Donna Collins Tinsley Orlando Port Orange

To Be Continued ...

OCTOBER 13, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 5 BBN BREVARD BUSINESS NEWS

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BREVARD BUSINESS NEWS / 6 Call Adrienne Roth at 321-951-7777 for Advertising Information OCTOBER 13, 2014 BBN BREVARD BUSINESS NEWS New assistant to city manager of Palm Bay to spearhead long–term growth, development PALM BAY — A new assistant to the city manager of Palm Bay has been appointed to oversee a significant part of the city’s long–term growth and development that will change the face of Central Florida’s second–largest city. Suzanne Sherman, a native of Miami who moved to Palm Bay in 2000, has worked for the city in various capacities since 2007. Among Sherman’s top projects is the new Interstate 95 and Palm Bay Parkway Southern Interchange. The undertaking is not only vital to the region’s overall long– range transportation plan, but it also will be a key driver of future growth in the city’s southern sector. “We almost have a blank slate when you look at the southern portion of the city,” Sherman said. “I’m fortunate to have the Clevens opportunity to work with a lot of great people and great organizations to build that area for the long–term benefit of the city as a whole.” The southern interchange, a project funded by the new ad emailed Florida Department of Transportation, will be located about 1.5 miles north of Micco Road. The project will also include the evaluation of a 4–mile– long multi–lane connector road linking Micco Road to the southern terminus of the proposed Palm Bay Parkway at Babcock Street. Sherman said she sees “unlimited FULL COLOR potential” and positive financial impact with the comple- tion of this project. The construction is expected to begin in July 2016 and will take two to three years to complete. As the city’s project manager, she will work closely with the property owners, FDOT, Brevard County, the city departments and the permitting agencies. Sherman will also manage the city’s role in building and completing the Palm Bay Parkway in the city’s northwest corridor. Phase 1 of the parkway is nearing completion and is a 1.5–mile, two–lane roadway between Malabar Road and Emerson Drive, with extensions at Pace Drive and Emerson. “These two areas, along with the U.S. 1 corridor and the Palm Bay Road corridor near Harris Corp., will be the foundation for economic growth for the next few decades,” said Palm Bay City Manager Sue Hann. “We are fortunate to have someone of her caliber managing these projects for us.” Sherman will also be working on updating the city’s Stormwater Utility study. Sherman has a bachelor’s degree in political science and a master’s degree in public administration. She holds the designations Risk Management for Public Entities, and Professional in Human Resources. Sherman is also a certified customer service trainer with the American Water Works Association. Medical & Barbara C. Wall Brevard Book Club to discuss ‘The Bully Pulpit’ Broker/Owner/President EMT Supplies [email protected] Barnes & Noble at 1955 W. New Haven Ave. in West www.BarbaraWall.com Melbourne will host the Brevard Book Club meeting at Uniform Mart Barbara Wall 6:30 p.m. Wednesday, Oct. 22. Club members will discuss Medicalpick &up EMT BBN Supplies “The Bully Pulpit” by Doris Kearns Goodwin. It was   selected as one of the best books of the year (2013) by “The Uniforms 10/06/14 Shoes Accessories new ad emailed New York Times.” The Brevard Book Club meets on the Melbourne Shopping Center 2000 Highway AIA, page 7 Indian Harbour Beach, FL 32937 fourth week of every month. The meetings are open to the 1387 S. Babcock Steet Bus 321-308-0335 Fax 321-768-1899 public. FULL676-0000 COLOR Cell 321-749-2444 FULLToll Free 800-709-7600 COLOR $QLQGHSHQGHQWO\RZQHGDQGRSHUDWHGPHPEHURI3UXGHQWLDO5HDO(VWDWH$I¿OLDWHV,QF OCTOBER 13, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 7 BREVARD BUSINESS NEWS / 8 Call Adrienne Roth at 321-951-7777 for Advertising Information OCTOBER 13, 2014 BBN BREVARD BUSINESS NEWS CASIS awards JAMSS grant to use space station to improve maritime–vessel tracking KENNEDY SPACE CENTER — The Center for the Advancement of Science in Space (CASIS) recently announced an agreement with JAMSS America Inc. (JAI) Transforming Spaces on a project intended to improve maritime–vessel tracking from onboard the International Space Stations (ISS) U.S. National Laboratory. The project is in collaboration with the University of Transforming Lives Hawaii, the Greater Houston Port Bureau, Mare Liberum Consulting LP, and Shine Micro Inc. Vessels broadcast their position and other information Our goal is to provide using ship–based Automatic Identification System (AIS) transponders, whose signals are normally received by the homeowner antennas on the ground. Reception of ship AIS signals using these traditional ground–based methods is limited with a custom, by line–of–sight requirements between the vessel and the personalized home ground antenna. JAI’s project, named Global AIS on Space Station they will truly enjoy! (GLASS), will demonstrate the benefits of using the ISS National Lab as a reliable and maintainable platform to acquire and rebroadcast extended–range AIS signals. Liz Harris Custom Palette Choices The ISS orbits at roughly 220 miles above Earth’s surface and has an orbital path with strong coverage of Designers WestFurniture & Accessories relevant shipping channels, providing a valuable space– Artwork & Sculptures based option for receiving AIS signals. Receiving data on pick up BBN Custom Drapery & the ISS and relaying it to the ground may thus improve long–range effectiveness of AIS for maritime planning, 7/21/14 Window Treatments safety, and security purposes. Space Planning “This announcement is an important step in taking page 8 advantage of the station’s unique capabilities,” said Selection of Finishes & Fixtures Warren Bates, the CASIS director of portfolio manage- FULL COLORCabinets & Millwork Selections ment. “CASIS, as manager of the ISS National Lab, hopes Lighting & Electrical Designs to demonstrate the ISS as a viable and cost–effective option for academic, commercial, and government use in Outdoor Living Area Selections many areas. We look forward to seeing JAMSS America leverage the ISS as a platform capable of enhancing maritime awareness for ships, increasing efficiency and Designers West Interiors potentially crew safety.” Visit www.ISS–CASIS.org/solicitations for information specializes about CASIS opportunities, including instructions on in complete custom submitting research ideas. residential interior ‘Healthy Living Fair and Insurance Expo’ design services. set Nov. 8 at the Hilton Melbourne Rialto The Doctors’ Goodwill Foundation will host a “Healthy Living Fair and Insurance Expo” from 9 a.m. until 12 p.m. on Saturday, Nov. 8, at the Hilton Melbourne Rialto. The event is free of charge and open to the public. It will feature health information, health screenings and representatives from health–insurance providers will be there to answer questions about various policies and 321-255-2904 coverages. For more information about the Healthy Living Fair and Insurance Expo, call 735–6492 or visit visit www.DoctorsFoundation.org. Liz Harris, Owner The Doctors’ Goodwill Foundation is a 501(c) (3) New Traditions Interiors charitable organization. The Foundation consists of more than 300 area physicians and health–care professionals. Its members promote health–related education and research and participate in local and international Lic. #0001280 IB0000645 IB0000646 www.designerswestinteriors.com charitable medical missions.

OCTOBER 13, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 9 BBN BREVARD BUSINESS NEWS Renovation of the rebranded Tulip Restaurant & Lounge turns the longtime establishment into showcase; business community rallies behind the owners

By Ken Datzman

COCOA — Brevard Countains have long been known for rallying around causes and reaching out to help people when they face steep challenges, be it in their personal life or in a business setting. When friends, neighbors, and businessowners on the Space Coast come together in a concerted effort to help someone, the results are often uplifting and inspiring. After the longstanding Black Tulip Restaurant in Cocoa Village, recently rebranded and reborn as The Tulip Restaurant & Lounge, was vandalized in July and turned upside–down — including the trashing of more than 1,000 bottles of wine and liquor — the community quickly came to the aid of businessowners Daniel Colzani and his daughter, Tanya Colzani. The two have devoted their careers to running this one restaurant on Brevard Avenue, which has honed a loyal clientele over the last three decades. Once the word spread in the community about the restaurant’s destruction, the response was overwhelming. “First of all, the cards and phone calls we received were just amazing,” said Tanya Colzani, who has worked alongside her father at the restaurant for the past 22 years. “Every day there were at least five to 10 cards in the mail from people asking how they could help. People were sending $10 and $15 checks. It was so heartwarming. This speaks to how the community helps one another. There were so many people who helped us through this trying time.” Space Coast Honda and businessman Mike Erdman, of the Mike Erdman Auto Group in the region, “donated some big checks in support of the restaurant,” she said, while The Tulip began the process of filing an insurance claim. Area businesses Sherman Williams and Richard’s Paint Inc. donated all of the paint for the renovation, which covered inside as well as outside the facility. David Lightholder of Lightholder Building Contractors on Merritt Island was the project’s general contractor. His BBN photo — Adrienne B. Roth team removed the floors, the ceilings, the old wood on the Daniel Colzani and his daughter Tanya Colzani are co–owners of The Tulip Restaurant & Lounge in Cocoa Village, formerly the Black walls, replaced the restaurant windows, put in new Tulip Restaurant. Their restaurant has reopened after a full renovation and many upgrades. The Tulip opens at 4 p.m. for dinner. They drywall, crown molding, new insulation, new light fixtures plan to host a grand–opening event in mid–October. and new cabinets, as well as a new bar. They redid the electrical systems, too. turn this project around for us.” “Holly designed the entire project. She did a magnifi- The renovation of the 1920s building took about two “In order to save money, in the beginning we were cent job remaking the two dining rooms — just everything months. thinking about doing some patching and covering, but in the building including the artwork on the walls. Our “Dave’s company did a spectacular renovation of the Dave would have none of that,” added Tanya Colzani. “He new bar is beautiful,” said Tanya Colzani. entire restaurant, including landscaping and exterior took charge of the project and redid everything, first class. The design theme favors a Tuscan feel. The casual– work,” said Daniel Colzani. He’s a perfectionist.” dining restaurant can accommodate up to 150 people. “Every single day when we came to the restaurant, “When the jackhammer guy arrived one morning at the “We’ve been known as a restaurant that people frequent there were between five and 10 people on the job. They restaurant, we knew then that our patching idea was just for special occasions, but we’re now less formal and more worked from 8 in the morning until 8 at night. By the end a passing thought,” said Daniel Colzani. casual. We’re trying to get that message out in the of the month, we knew each one by name. What a great Dave Lightholder’s wife, Holly, played a major role, too, community, that The Tulip is a great place for everyday crew. As a businessowner in the community, this is in the restaurant renovation. She owns the home–décor something we will never forget — the way they worked to firm Beautiful Spaces by Holly Marie. Please see The Tulip Restaurant & Lounge, page 15

BREVARD BUSINESS NEWS / 10 Call Adrienne Roth at 321-951-7777 for Advertising Information OCTOBER 13, 2014 BBN BREVARD BUSINESS NEWS Historic Cocoa Village Playhouse renovates lobby, mezzanine areas to better serve patrons; ‘The Thief of Bagdad’ silent film screening fund–raiser Oct. 25

By Ken Datzman

COCOA — Two seasons ago, in late September, The Historic Cocoa Village Playhouse Inc. opened with a newly renovated auditorium, an expanded orchestra pit, and an enlarged balcony — the kind of improvements that have greatly enhanced the facility for community theatergoers. Now as the 25th Anniversary Season of the Playhouse’s “Broadway on Brevard” series begins with performances of the Vietnam War–era musical love story “Miss Saigon,” patrons are seeing even more upgrades inside the complex. These include a fully renovated lobby, expanded box office, a reworked mezzanine area with additional restrooms, and more space devoted to concession operations. “The lobby and mezzanine renovation project is all about functionality. It was designed around better serving the customer and making better use of the space in certain parts of the facility,” said Staci Hawkins– Smith, the executive director of the Playhouse. As part of the construction project, the Playhouse has expanded and modernized its box–office area in the front of the building near the lobby entrance on 300 Brevard Ave. “The box office now extends four feet out onto the sidewalk. And we have three box–office service windows, as opposed to just one. That makes a huge difference for us, from an operations standpoint, in serving customers,” she said. At the top of the three–story historic building, which opened 90 years ago as the Aladdin Theater showing silent movies, all of the windows have been completely restored and resealed. “They are the original windows and cannot be taken BBN photo — Adrienne B. Roth out and replaced because the Playhouse is on the Staci Hawkins–Smith is the executive director of The Historic Cocoa Village Playhouse, which over the past several years has undergone National Register of Historic Places. The contractor redid major renovations and upgrades throughout the facility, which opened in August 1924 as the Aladdin Theater showing silent movies. each one of them, beautifully.” The Playhouse has expanded from one box–office window to three. The latest construction project also included new restrooms in the In 1991, the Playhouse was accepted onto the balcony section of the facility. National Register of Historic Places and the official corporate name of the entity became The Historic Cocoa Historic Places, Hawkins–Smith was there running the ing–funds grant. The grant was submitted by the City of Village Playhouse. theater and coordinating the team just as she does today. Cocoa, working closely with the Playhouse. They jointly The National Register of Historic Places is the official And she enjoyed a window view from her longtime presented before a grant panel in Tallahassee. The City list of the nation’s historic places deemed worthy of upstairs office. Because of the ongoing renovation of the of Cocoa owns the Playhouse building. preservation. Almost every county in the U.S. has at least facility, Hawkins–Smith has been using makeshift Theatrical operations are managed by the nonprofit one listing in the National Register. spaces in the building for her office. Historic Cocoa Village Playhouse. The City of Cocoa is Brevard has more than 35 Historic Places, including “What’s exciting, is that I will be back in my original responsible for maintaining the building. the William H. Gleason House in the Eau Gallie section office where I started 24 years ago with the Playhouse.” “It’s a really good partnership,” said Hawkins–Smith, of Melbourne, Jorgensen’s General Store in Grant, and She added, “I used to sit there with my little type- who was awarded an honorary doctorate degree from the Melbourne Beach Pier. writer, doing my work, and glancing out watching the Brevard Community College, now Eastern Florida State Authorized by the National Historic Preservation Act pigeons land. The windows were opened then because the College, several years ago for her longtime dedication to of 1966, there are more than 80,000 properties across building did not have air conditioning. The pigeons would community theater and education. “We’re looking to have America showcased in the National Register represent- fly in and out of the building.” a great 25th Anniversary Season. We hope that people ing 1.4 million resources — buildings, sites, districts, The Playhouse lobby renovations, which began in the will come out and support our shows.” structures, and objects. summer, are funded by a Cultural Facilities Grant When the Playhouse was first put on the list of through the state of Florida. It was a $500,000 match- Please see The Historic Cocoa Village Playhouse, page 17

OCTOBER 13, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 11 BBN BREVARD BUSINESS NEWS Junior Achievement of the Space Coast recruiting classroom volunteers as demand rises for programs Junior Achievement of the Space Coast is seeking new Volunteers share their work–force experience and in K–2 to seven 45–minute sessions for high–school classroom volunteers because of an “unprecedented” regional perspective with students, all while teaching programs. Training is streamlined and flexible, providing number of requests for JA programming in Brevard “sound economic principles through hands–on, fun the volunteer with everything needed for success in the County schools. “With the increase in Florida Department learning activities and solid curriculum aligned with classroom, said Hodge. For more information about of Education’s financial–literacy mandates for fourth Florida mandates.” becoming a volunteer, call Hodge at 777–0982 or send an grade, classroom signups are coming in quickly, and JA is Time commitments vary from five 30–minute sessions e–mail message to [email protected]. nearing its capacity for volunteers,” said Candice Hodge, program director. “Volunteers are essential to the JA experience, bridging Health First’s community hospitals are recognized by the FHA in two key areas the gap between classroom and practical learning, so we’re Cape Canaveral Hospital, Palm Bay Hospital and Viera Hospital were among only four hospitals in the state to be looking for community members who are interested and recognized by Florida Hospital Association for reducing harm and readmissions. willing to invest time in Brevard’s youth at all levels – The three Health First community hospitals achieved all of the Partnership for Patient’s (PFP) goals to reduce patient elementary, middle school and high school.” harm by 40 percent and readmissions by 20 percent. Junior Achievement is the largest global nonprofit “All of Health First’s hospitals are committed to continuous improvement and providing quality, no–harm health care organization dedicated to educating students in grades for our community,” said Stuart Mitchell, the executive vice president and chief operations officer for Health First. “This K–12. It focuses on three main areas: financial literacy, recognition speaks to the dedication, hard work and compassion of our talented associates in caring for our patients.” work readiness and entrepreneurship, through experien- The PFP focuses on eliminating harm and reducing readmissions in the state’s 77–hospital Hospital Engagement tial, hands–on programs. In 2013, JA reached 9,220 Network, which includes all four Health First hospitals. The PFP tracks 11 areas, including early elective deliveries, falls, students in Brevard classrooms. surgical–site infections and preventable readmissions.

Sherrif Jim pick up BBN 9/29/01 page 12

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BREVARD BUSINESS NEWS / 12 Call Adrienne Roth at 321-951-7777 for Advertising Information OCTOBER 13, 2014 BBN BREVARD BUSINESS NEWS Hall of Famer , longtime umpire Froemming to serve as instructors for Adult Baseball Camp VERO BEACH — Hall of Fame manager Tommy from our enjoyable days there.” Games in Sydney. Lasorda has been enshrined in 17 Lasorda and former National League umpire Bruce Lasorda won 1,599 games and two World Champi- different Halls of Fame. Froemming will join a stellar lineup of Dodger greats onships (1981 and 1988) for the Dodgers in his 20–year Froemming spent 37 years in the majors. When he and guests who will serve as instructors for the 53rd managerial career before his induction into the retired after the 2007 season, he held the MLB record Adult Baseball Camp Nov. 9–15 National Baseball Hall of Fame in 1997. for longest tenure for full seasons, at 37. In 1963–1970, at Historic Dodgertown in Vero Beach. It was in that year that the Dodgers retired his No. 2 Froemming worked Dodger minor league games at The announcement was made by Historic uniform and named a street at Dodgertown “Tommy Dodgertown. Once he reached the majors, Froemming Dodgertown Chairman Peter O’Malley. Lasorda Lane.” was selected to work in five World Series and was Instructors scheduled to attend include: Ron Cey, He is in his 65th season with the Dodger organiza- behind the plate for 11 no–hitters. He maintains a Tommy Davis, Steve Garvey, Mickey Hatcher, Rick tion and is in his ninth season serving as special adviser residence in Vero Beach. Monday, Steve Sax, , and Steve to the Dodger chairman. Renowned as a goodwill “Forty–plus years of umpiring at Dodgertown and Yeager. Of those nine former Dodgers, all have played ambassador for baseball throughout the world, Lasorda 30–plus fantasy camps in Vero Beach, you couldn’t have in at least one World Series for the Dodgers and two of managed the U.S. team to a gold medal against a more fun and lots of stories dealing with Tommy them were Series MVPs, including Cey (1981 tri–MVP) heavily favored Cuban team at the 2000 Olympic Lasorda,” said Froemming. and Yeager (1981 tri–MVP). Sutton was inducted into the National Baseball Hall of Fame in 1998. Sax (1982) was N.L. Rookie of Lightle Beckner Robison grows services platform with new hire Fernandez the Year, while Wills (1962) and Garvey (1974) were Melbourne–based Lightle Beckner Robison Inc. has announced the hiring of Brian Fernandez, a specialist in the N.L. MVPs. sales and leasing of office and medical properties. “The company is excited to have Brian join the firm and serve as a “We are delighted to add legends Tommy and Bruce new resource for our clients,” said Brian Lightle, company president. to our growing roster of guest instructors for the camp,” Fernandez brings 14 years of commercial banking experience to the firm. His financial expertise and guidance will said O’Malley. “Our campers will have a memorable be “especially valuable for our clients, engaging them to understand their business requirements presently, and in the experience spending time every day alongside some of future.” the greatest names in Dodger history. For any baseball Lightle Beckner Robison team members are strategic partners invested in their clients’ “long–term growth and fan who has ever thought about a fantasy camp, this is success.” the perfect one to attend.” “Brian’s influence in our community further supports our ability to maximize our clients’ needs and bring a fresh Lasorda said, “I’m looking forward to returning to perspective to the commercial real–estate business,” said partner Rob Beckner. Historic Dodgertown. It is such a special place in my Lightle Beckner Robison is a full–service commercial real–estate agency. It specializes in office, retail, industrial, heart and I have so many great memories from my time investment properties and asset/property management. The company serves Brevard County and the entire states of there. We’ll have fun with the campers, sharing stories Florida and Georgia. For additional information about the firm, visit www.TeamLBR.com. Michael Gainey Signature DESIGNS Expect more Name Brand Furniture involvement. at Affordable Prices

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OCTOBER 13, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 13 BBN BREVARD BUSINESS NEWS Central Florida resident Ann Persaud to begin Peace Corps service in Tanzania Kissimmee resident Ann Persaud, 27, has been You’ve prepared for a rewarding retirement. accepted into the Peace Corps. Persaud will be departing for Tanzania in February to begin pre–service training as Ameriprise a sustainable agriculture volunteer. I can help you make the most of it. Persaud is a 2014 graduate of the University of South pick up BBN Florida. “I want to understand another culture; to see the world AsAs ana AmeripriseAmAmerAmmeeriprriipiprpprisepririsese PrivatePrrivateivvateaatteeWe WWealthWeaWeeaaltlthltthh adviadvisor,aaddvisdvisor,vivissosor,or, 9/29/14I cancanan helphelpeelp youyouu through their eyes,” said Persaud. “Peace Corps will growgrowowow andaannd preservepprereeseeseseserervervrveve youryourr wewwealtheeaaltllththth toto putpuutt youryouyour visionvviisisios oonn ofof provide me with a long–term, in depth experience helping confidentcoconfionfident retirementrerretiremretetet reememeenentt more mmooreoree wwithinitthhiinn reach.reeaca hh. page 15 to improve the livelihoods of marginalized populations.” During the first three months of her service, Persaud will live with a host family in Tanzania to become fully immersed in the country’s language and culture. After FULL COLOR acquiring the language and cultural skills necessary to assist her community, Persaud will work in cooperation with the local people and partner organizations on sustainable, community–based development projects that improve the lives of people in Tanzania and help Persaud Flammio Financial Group develop leadership, technical and cross–cultural skills A private wealth advisory practice of Ameriprise Financial Services, Inc. that will give her a competitive edge when she returns home. 71957197119519595 MMurMurrellururrreeelllll Road,Roaoad,d SuSuiteSuiite 1101010101 Peace Corps volunteers return from service as “global Melbourne,MelbournMeMelbournbourneee, FFLL 332943294029400 ® citizens well–positioned for professional opportunities in 321.622.8371321.622.83321.62622.2 83711 lleleasha.fl[email protected] shaa.flaflammflammio@aioo@@aampf.mpfmp coc m &RQÀGHQW5HWLUHPHQW&RQÀ&RRQÀQÀQÀGGHQW5HWLUHPHQHQQW5QW 5HHWLUHPHQLUHPH W®approachapprappppprpproaoachoach today’s global job market.” Persaud joins the 309 Florida residents currently

ConfidentConfidenttRe RetRetirementtireemmenennntt iss nonotn tta a guaranteeguuararanteente of ffutureutureefin financiafinancialanciialal reresults.sultts Brokerage,BroBr ker ge investmentinvenvestmenttment ® serving in the Peace Corps. More than 7,500 Florida and finafinancfinancialcialia adadvadvisoryvisissoroory seserviservicesrviviciceces are mmademaadee availableavavailailaablle throuthrought rooughuugghh AAmAmeriprisemeripriseeripririsse FinancialFin nci lSe Services,Services,vices, Leasha Flammio-Watson, CFP residents have served in the Peace Corps since 1961. Private Wealth Advisor Inc.nc. MemMemberber FINRFINFIFINRAINRARA andannndd SIPC.SIPC.C © 201420120144 AmeripriseAmer pris FinFiFinanFinaFinancial,nanancciaciaal,l, IncIInc.nccc.. AAlllll rigrighrightshts reserved.ese ved There are currently 172 Peace Corps volunteers in Tanzania working in the areas of education, environment and health. During their service in Tanzania, volunteers learn to speak the local language of Kiswahili. More than 2,505 Peace Corps volunteers have served in Tanzania since the program was established in 1961. President John F. Kennedy established the Peace Corps in 1961 to foster a better understanding among Americans and people of other countries. Since then, more than 215,000 Americans of all ages have served in 139 countries worldwide. Visit www.PeaceCorps.gov to learn more about the organization. Blue tangerine ‘Craft Fair and Kids Spooktacular’ event set for Viera Regional Community Center pick up BBN VIERA — Brevard County Parks and Recreation will host a “Craft Fair and Kid’s Spooktacular” event from 9 9/29/14 a.m. to 2 p.m. on Saturday, Oct. 18, at the Viera Regional Community Center, 2300 Judge Fran Jamieson Way. page 9 Craft vendors can secure an indoor 9–foot–by–9–foot space, which includes an 8–foot table, for $31.80. Vendor applications and information are available at the commu- nity center and at www.BrevardCounty.us/VRCC. FULL COLOR Vendors must register and pay by Wednesday, Oct. 15. The craft fair is free to attend. Admission to Spooktacular is $2 per child and includes bounce–houses, snow–cones, cotton–candy, popcorn, games, and arts and crafts. Children must be accompanied by an adult. These activities are conducted and supervised by Brevard County Parks and Recreation staff at the Viera Regional Community Center. For more information about this community function, call 433–4891.

BREVARD BUSINESS NEWS / 14 Call Adrienne Roth at 321-951-7777 for Advertising Information OCTOBER 13, 2014 BBN BREVARD BUSINESS NEWS The Tulip Restaurant & Lounge Continued from page 10 meals,” she said. Other entrees include Blackberry Boursin Chicken, said Daniel Colzani, a Brazilian who has served many The Tulip’s hours are 4 to 9 p.m. Tuesday through Vegetable Linguini, Cumin–Seared Tuna, Veal Oscar, notables at his restaurant over the years, including the Thursday and 4 to 10 p.m. Friday and Saturday. The Parmesan Roasted Shrimp, and Pan–Bronzed Mahi. late Walter Cronkite of “CBS News.” restaurant is closed Sunday and Monday. “Patrick put a lot of thought and work into reshaping “We have built up our catering operation over the New features of the restaurant include an enclosed our menu,” said Tanya Colzani. “We are excited about years.” patio dining area and an outdoor fire–pit. There is also an these offerings and we think that customers will greatly The Tulip Restaurant & Lounge plans to have a grand– herb garden. “That’s where the chefs pick the basil, thyme, enjoy them.” opening event in mid–October, and will announce the date and the other herbs that we use in our dishes,” said Tanya The damage to the restaurant totaled more than soon. Colzani, whose restaurant has a new kitchen and equip- $100,000. And with their restaurant closed during the “We want to show off our new facility and our new ment. renovation period, the dining side of the business was not menu and thank the community and all the people who The Tulip Restaurant’s hospitality team is led by Chef producing any revenue. have helped us get back on our feet with this restaurant. Patrick Noonan, who remade the majority of the menu. “What helped was our catering side of the business,” This is our passion,” said Daniel Colzani. Tanya Colzani says the new menu centers on “fresh land and sea ‘Floribbean’ cuisine. We wanted a little Latin Members of Florida Bankers Association make dream come true for Hannah Fouche and a little Caribbean.” “We still have New York Strip, Filet Mignon, duck, The Florida Bankers Association, which in April launched its “Bank On My Dream” campaign to make dreams come shrimp, sea bass, and pasta selections that were on our old true for Floridians, has selected 10 contest winners to receive $5,000 each. The money is funded by the members of the menu,” said Daniel Colzani. “But the new menu features Tallahassee–based FBA, which includes Community Bank of the South on Merritt Island. more choices, with daily dinners starting at $14.” The The dream may be anything from buying school supplies for foster children, to building a website for someone starting Tulip Restaurant offers specials each day. a new business, to helping with the purchase of a car so someone can have reliable transportation to get to work. The menu includes appetizers, fresh salads, and Nonprofit organizations in the state were invited to nominate Floridians they serve or who are known to them in the entrees. The Classic Caesar Salad and the Warm Spinach community. The nominations were made at BankOnMyDream.com. In the local region, Hannah Fouche, a child with Salad are two customer favorites. cerebral palsy, was the Bank On My Dream winner, in association with the charitable Queen of Hearts Foundation, The entrées range from Cornmeal Crusted Catch of the which provides assistance to disabled children statewide with intensive pediatric–therapy programs. Evening to Bacon–Wrapped Pork Tenderloin, and The Recently, at Community Bank of the South’s main office on Sykes Creek Parkway, a $5,000 check presentation was Tulip’s World–Famous Oven–Roasted Duckling. made to Hannah and her mother. The Bank On My Dream funds will help with the purchase of a handicapped–acces- The latter selection, a slow–roasted one–half duckling, sible van for Hannah. Those who attended the presentation at Community Bank of the South included Michelle Knott of has been on the menu since the restaurant first opened in Queen of Hearts; Bill Taylor, the president and chief executive officer of Community Bank of the South; Vicki Fouche, 1981. “It’s an all–time favorite,” she said. Hannah’s mother; and Mikayla Fouche.

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BREVARD BUSINESS NEWS / 16 Call Adrienne Roth at 321-951-7777 for Advertising Information OCTOBER 13, 2014 BBN BREVARD BUSINESS NEWS The Historic Cocoa Village Playhouse Continued from page 11 To purchase tickets and review the full schedule of panied by J. Thomas Black Jr., much like it was done in The Playhouse is inviting people to come in costume entertainment, visit CocoaVillagePlayhouse.com. The the 1920s for silent firms. for the screening. core performances include “Shrek The Musical,” “West “Tom will be playing the keyboard on stage that “We’ll be having a costume contest that night. It will Side Story,” “My Fair Lady,” Fiddler on the Roof,” and evening for ‘The Thief of Bagdad.’ He’s been working very be a lot of fun, just like the whole season is going to be . “Rent.” hard to match the music to the movie. The scores are not We think it’s our best schedule of productions ever. This The “Broadway on Brevard” season–opener “Miss available for that movie,” said Hawkins–Smith. is truly a special season for the Playhouse,” she said. Saigon” now runs through Oct. 19 at the Playhouse. Since “Miss Saigon’s” record run at London’s Theatre Brenner Real Estate Group sells vacant lot in Melbourne; retail development Royal Drury Lane 25 years ago, it has played in 300 cities around the world. “This is an epic musical undertaking,” Brenner Real Estate Group, a full–service commercial real–estate firm based in Fort Lauderdale with offices at said Hawkins–Smith. Imperial Plaza in Melbourne, has announced a land sale in the local market. Carla Casey, the local regional manager The love story tells the tragic tale of a young bar girl and property manager, and Colette Wood, a commercial leasing and sales associate, were responsible for the sale of a (Kim) orphaned by war, who falls in love with an 17.5–acre vacant lot in Melbourne, which was purchased by B–3 Capital of Orlando. American GI called Chris, a U.S. Marine, but their lives Known as “Imperial South Land,” the lot is at the intersection of Jordan Blass Drive and Wickham Road. Casey an d are torn apart by the fall of Saigon. Wood represented the seller, Imperial South Inc. of Purchase, N.Y. The co–broker representing the buyer was Jill Rose This year — packaged as part of the “Broadway of Bishop Beale. The land is slated for retail development. Bonus Series” — the Playhouse will be presenting “The Brenner Real Estate Group provides asset solutions, brokerage, development, investment sales, property manage- Thief of Bagdad,” a silent film classic screening. “The ment, asset management, and receivership services for office, multi–family, industrial/commercial, and retail proper- Thief of Bagdad” is a 1924 American swashbuckler film ties. The firm has been serving Florida since 1987. For more information about the company, visit www.breg.net, on directed by Raoul Walsh and starring Douglas Facebook at “Brenner Real Estate Group” or contact the firm locally at 242–4575 . Fairbanks. In 1924, the original Aladdin Theater opened its doors Educator Reception at Barnes & Noble Oct. 18 in Cocoa, in the age of silent movies. The Playhouse is using this silent–film format as a fund–raising event for Barnes & Noble at 1955 W. New Haven Ave. in West Melbourne will host its Educator Reception and Author Open the organization. House at 11 a.m. on Saturday, Oct. 18. The free event is for prekindergarten through 12th–grade educators. As part of The activities will begin at 7:30 p.m. on Saturday, the Educator Reception, the attending teachers will have the opportunity to meet some of the area’s authors for childre n Oct. 25. Open to the public, the cost will be “nominal” to and young adults. The event is open to the public. The participating authors include Alethea Kontis (“Woodcutte r attend the community function. Sisters Series,” “AlpaOops”), Amy Adams (“Tagged”), Jennifer Torres (“The Briny Deep Mystery Series”), Karin “The Thief of Bagdad” will feature live music accom- Hammler (“Chef Knut Meg”), Ellen Prager (“The Shark Whisperer,” “Sea Slime”), and Adam Tritt (“Bud the Spud”). What Customers Are Saying About Experience CCU Commercial Lending River Tree Builders Local Decisions. 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BREVARD BUSINESS NEWS / 18 Call Adrienne Roth at 321-951-7777 for Advertising Information OCTOBER 13, 2014 BBN BREVARD BUSINESS NEWS Indian River Furniture Continued from page 1 mattress of medium firmness to minimize any curve in Indian River Furniture is increasingly reaching out to as a Monogrammed bedding is being embraced by consum- your spine. supplier. ers. “Monogramming in general, including table napkins This year, Tempur–Pedic, the world’s largest bedding “Our industry has gone through big changes since the and towels, is seeing a surge in popularity. It’s a really big provider, refreshed its core, best–selling “Tempur– recession, with a lot of mergers and bankruptcies among thing again in the design field.” Contour” and “Tempur–Cloud” mattress collections. manufacturers. It is impacting the retail channel. We are Another part of the industry that is fueling growth, and The new features include an integrated trying to align ourselves with more family owned busi- has been for the last few years, is the sale of home “SmartClimate” system — that brings “moisture–wicking nesses in the industry. Small vendors that produce high– accessories. Lilly said Indian River Furniture has been benefits and cool–to–the–touch comfort” — and the quality products are becoming a very important source for “working hard” to set itself off in the accessories market. “EasyRefresh Top Cover” for a mattress that is “always us,” said Lilly, who studied interior design at Washington She has been traveling to Atlanta and making fresh and clean.” State University. inventory purchases from small businesses that serve that Indian River Furniture is a dealer for Tempur Sealy In August 2013, Furniture Brands International Inc., part of the industry. These businesses typically rent International, the maker of these products. one of the largest residential furniture makers in the U.S., temporary space in multi–floor complexes where they Look for trends in sleep comfort to evolve and grow as representing 10 well–known brands, including Broyhill, showcase their wares. more research is conducted and presented on the health voluntarily delisted its stock from the New York Stock “That’s been a huge focus for our store. I spend a lot of benefits of these consumer products. Exchange because its market capitalization had fallen time in Atlanta looking for unique and affordable accesso- At the 2014 “Clinton Global Initiative America” below the NYSE’s listing requirements. ries. And I’ve have found some really interesting, truly meeting, the American Society of Interior Designers, in In early September of 2013, Furniture Brands filed for one–of–a–kind items.” partnership with 11 organizations, announced its new Chapter 11 bankruptcy protection. “It’s going to be very She added, “When you purchase accessory containers commitment to developing “ASID products for Health and interesting to see how the industry as a whole pulls out of from vendors, you are basically getting the same old thing. Wellness Design” that will improve the well–being of “1 this,” she said. This is totally different. But it takes a lot work to get out million people through better building design and Meanwhile, a wide door of opportunity for companies there and find the types of items that people want in their construction.” like UltraComfort America is opening. homes.” ASID plans to train 40,000 interior designers and In 1985, two Pennsylvania entrepreneurs had a vision Indian River Furniture, which she runs with her architects across the nation to use these protocols to create to build power lift and recliner chairs for the home husband, Forrest Lilly, has a full–service in–house design spaces that promote health and to specify healthier medical market in a whole new way. center. products and materials. Today, UltraComfort America has a 200,000–square– “And a big part of our design center is helping the Already, there is research touting the use of smart–bed foot manufacturing facility in Old Forge, Pa. Their team customer with their accessories. They select things from technology. saw an untapped potential to give customers a more our showroom and we put the whole package together. It A “landmark study” on the prevention of pressure comfortable and luxurious way to recline by using power, takes a team of professionals who are capable of helping ulcers found that using smart–bed technology resulted in instead of the traditional hand–operated mechanisms. people visualize how the accessories and the furniture are an 85 percent decrease in “new pressure–ulcer develop- “A lot of consumers, especially senior citizens, are going to look in their home, and make sure it all fits ment” during a 12–week trial period in three long–term looking for new, more powerful mechanisms on recline through the hallways and doorways, before it arrives care centers in Kentucky. chairs. We’re filling that market need by forming relation- there.” The peer–reviewed study was recently published in the ships with these types of vendors,” said Lilly. Bridget Lilly will be checking out the latest trends in “Journal of Aging Science.” The research utilized the Indian River Furniture also has a vendor partnership fabrics, furniture, and accessories when she attends the technology platform developed by BAM Labs and was with Best Home Furnishings of Indiana. Best Home offers High Point, N.C., Fall Market, the largest furnishings supported by Goodmark Medical, a nationwide provider of a selection of recliners in its “UpLifting Comfort Series,” industry trade show in the world. This is where retail health–care solutions. with built–in heat and massage options. The products are buyers like Lilly can be found Oct. 18–23. Pressure ulcers are one of the largest and most made in America. The High Point Market attracts more than 70,000 persistent problems in health care, especially in light of The Boston Consulting Group recently reported that attendees, with tens of thousands of new product introduc- aging populations. The U.S. health system is hit with U.S. firms — including furniture manufacturers — will tions showcased in 11.5 million square feet of space by costs of more than $11 billion annually because of see a “tipping point” in offshore manufacturing by around more than 2,000 exhibitors. “At High Point, I will be pressure ulcers. 2015, when China’s shrinking cost advantage will prompt looking a bit more toward the contemporary collections for It seems that no traditional bed manufacturer wants to companies to rethink where they produce certain goods our store,” she said. be left behind in this sector of the industry because the meant for sale in North America. One contemporary collection that Indian River demographics are too compelling. This subject is addressed in a comprehensive “Ameri- Furniture is having a lot of success with is Flexsteel, she The aging baby–boomer generation — 76 million can Furniture Industry” report by Anderson Bauman said. Based in Iowa, Flexsteel has an in–store gallery Americans born between 1946 and 1964, as categorized by Tourtellot Vos, a turnaround management firm headquar- program for independent furniture retailers. the U.S. Census Bureau — is the most powerful force tered in Greensboro, N.C. The collection features a variety of sofas, love seats, driving health care today. “One area of the industry where we are already seeing sectionals, recliners, accent chairs, and other pieces, said Recently, Indian River Furniture signed an agreement a shift is in the manufacturing of fabrics,” said Lilly. “That Bridget Lilly. “Our Flexsteel Gallery is really popular and to market the brand UltraComfort America, which caters business is definitely coming back to America. The U.S. we offer a broad range of choices in fabric and leather.” to the home medical market. fabric mills are bouncing back, which is great to see.” With the housing market moving in the right direction, The UltraComfort line includes a range of power–lift Her 32,000–square–foot store has reams of fabrics Indian River Furniture sees 2015 as a year of growth as it recliners manufactured in the U.S. and sold through select displayed on racks. It is also adding bedspreads and continues to take on new brands and forges more relation- retailers, such as Indian River Furniture. There are pillows to the store’s inventory of offerings. ships with unique vendors. UltraComfort models to match any décor, said Lilly, with “Over the past year, we have been building our vendor “We’re getting ready for the holiday season, which is luxurious standard fabrics and upgraded materials, base in that segment of the business. Quilts are popular. generally a good time of the year for our business. And including velvets and premium vinyl. The quilts we sell are lightweight and are comfortable for we’re looking forward to 2015 with more announcements UltraComfort is a growing family business headquar- our climate. They are moderately priced, ranging from $79 as we continue to fine–tune our store’s merchandise mix,” tered in Pennsylvania, and is the type of company that to $119.” said Bridget Lilly. OCTOBER 13, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 19