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Sofia, Bulgaria Square 1, Administrative Building Btv, 11Th Floor ОБЩИ УСЛОВИЯ GENERAL SALES RULES за излъчване на търговски съобщения в радиоуслуги for broadcasting of commercial communications в програмите на bTV Radio Group in radio services in the programs of bTV Radio Group I. Общи принципи и предмет I. General principles and subject Чл. 1. (1) Настоящите Общи условия регламентират Art. 1. (1) The present General Sales Rules regulate излъчването на търговски съобщения в the broadcasting of commercial communications in радиопрограмите, собственост на „Радиокомпания the radio programs owned by "Radiocompany C.J" Си.Джей” ООД или на „БТВ Медиа Груп” ЕАД и в OOD or "BTV Media Group" EAD, and in radio радиопрограми, създавани, управлявани или programs, created, managed or consulted by консултирани от „Радиокомпания Си.Джей” ООД, "Radiocompany C.J" OOD, hereinafter collectively наричани по-нататък общо за краткост referred to as the "programs/radio programs" or „програми/радиопрограми“ или the "programs/radio programs of bTV Radio „програми/радиопрограми на bTV Radio Group“. Group". (2) Общите условия са задължителни за (2) The General Sales Rules are obligatory for „Радиокомпания Си.Джей” ООД, наричано по-нататък "Radio Company C.J" OOD, hereinafter referred to за краткост „РАДИОТO“ и неговите клиенти – as the "RADIO" and its clients - advertisers and рекламодатели и рекламни агенции (последните advertising agencies (the latter referred to наричани по-нататък за краткост според контекста according to the context “agency/agencies”). The „агенция/агенции”). Клиентите на РАДИОТО clients of the RADIO confirm their consent and удостоверяват съгласието си с Общите условия с acceptance of the General Sales Rules by signing an подписа си под индивидуален писмен договор, който individual written contract with the RADIO or by сключват с РАДИОТО или с възлагането за излъчване assigning the broadcast of a commercial на търговски съобщения в някоя от радиопрограмите communications in one of the radio programs of на bTV Radio Group. bTV Radio Group. Чл. 2. (1) Търговските съобщения се излъчват по Art. 2. (1) The commercial communications shall be възлагане на рекламодател срещу заплащане на broadcasted upon assignment by an advertiser възнаграждение, определено съобразно действащата against payment of remuneration determined in Тарифа на РАДИОТО за съответната програма, както и accordance with the applicable Tariff of the RADIO според уговорките на индивидуалния договор. for the respective program, as well as the terms of the individual contract. (2) Търговските съобщения следва да представят (2) The commercial communications should стоки и/или услуги и/или търговски марки, present goods and/or services and/or trademarks собственост само на рекламодателя, или такива, за which are the sole property of the advertiser, or които същият има отстъпени права на ползване such, for which the client has obtained rights of use съгласно договор за изключителна лицензия по as per an exclusive license agreement within the смисъла на ЗМГО, по силата на който никой друг, meaning of the Trademarks and Geographic включително собственикът на марката/ите, не може Symbols Act under which no other person, да използва лицензираните марки. Договорът за including the owner of the mark(s), is entitled to изключителна лицензия се счита за действащо use the licensed marks. The exclusive license доказателство по настоящите Общи условия, ако е agreement shall be considered effective evidence вписан по надлежния ред в Държавния регистър при under this General Sales Rules if it has been duly Патентното ведомство. entered into the State Registry with the Patent Office. Чл. 3. (1) Оперативното обслужване, както и Art. 3. (1) The operational processing as well as the позиционирането на договорените търговски positioning of the agreed-upon TV commercial съобщения, се осъществява от отдел „Продажби” на communications shall be carried out by the РАДИОТО. Плащанията за излъчването на търговски RADIO’s Sales Department. The payments for the съобщения се извършва по банковата сметка на broadcasting of TV commercial communications РАДИОТО, посочена в договора или в съответната shall be made to the RADIO’s bank account, set Sofia, Bulgaria Square 1, Administrative Building bTV, 11th floor фактура. forth in the contract or in the respective invoice. (2) В отношенията си с РАДИОТО, свързани с (2) In its relationships with the RADIO, related to планирането, позиционирането и излъчването на the planning, positioning and broadcasting of the търговските съобщения в програмите и с тяхното commercial communications on the channels and заплащане, всеки рекламодател може да ползва to the payment thereof, each advertiser may use услугите на рекламна агенция. the intermediation of an advertising agency. (3) В случай че страни по индивидуалния договор са (3) In case that advertiser and advertising agency рекламодател и рекламна агенция, рекламодателят и are parties to the individual contract, the рекламната агенция са солидарно отговорни за advertiser and the advertising agency shall be плащанията, обезщетенията и неустойките, дължими jointly responsible for the payments, the по договора и настоящите Общи условия. compensations and the penalties due under the contract and these General Sales Rules. (4) РАДИОТО не дължи заплащане или (4) The RADIO shall owe no payment or възнаграждение на агенцията. remuneration to the agency. Чл. 4. (1) Рекламна агенция, която сключи с РАДИОТО Art. 4. (1) Advertising agency that has concluded a договор за излъчване на търговски съобщения на contract with the RADIO for the broadcasting of рекламодател, следва да депозира в отдел commercial communications of an advertiser, has „Продажби” на РАДИОТО писмен документ to submit to the RADIO’s Sales Department a (възлагателно писмо), подписан от агенцията и written document (authorization letter), signed by рекламодателя, чрез който се възлага the agency and the advertiser, assigning the осъществяването на рекламна дейност и carrying out of advertising activity and the провеждането на рекламни кампании в програма/и conduction of advertising campaigns in a program на bTV Radio Group от името на съответния or programs of bTV Radio Group on behalf of the рекламодател. respective advertiser. (2) В документа задължително са указани търговските (2) In the document should be specified the марки и продуктите, предмет на рекламиране, както trademarks and products, subject of advertising и срокът на възлагането. Образец на възлагателно and the period of the assignment. A template of писмо, което следва да се представи от агенцията в the authorization letter which has to be presented отдел „Продажби” на РАДИОТО преди началото на by the agency to the RADIO’s Sales Department първата кампания от периода на възлагането, е before the beginning of the first campaign from the неразделна част от настоящите Общи условия. period of the assignment is inseparable part of the present General Sales Rules.. Чл. 5. (1) РАДИОТО продава рекламното си време, Art. 5. (1) The RADIO sells its advertising time by като предлага възможност за покупка на пакети от offering the possibility of purchasing packages of програми. programs. (2) Разпределението на клиповете на рекламодателя, (2) The distribution of the advertiser's clips that the което РАДИОТО прави при изготвянето на пакет, се RADIO makes when preparing a package is определя от следните критерии: determined by the following criteria: 1. спазване принципа на равнопоставеност за всички 1. observance of the principle of equal treatment клиенти на РАДИОТО съобразно параметрите на for all clients of the RADIO according to the техните индивидуални договори; parameters of their individual contracts; 2. запазване интереса на рекламодателя с оглед 2. maintaining the advertiser's interest in order to избягване на съвместното му представяне с avoid its joint presentation with competing brands, конкурентни марки, както и представянето му в по- as well as its representation in less busy advertising малко натоварени рекламни блокове; blocks; 3. поредност на заявките на клиентите към РАДИОТО. 3. the order of the clients' assignments to the RADIO. (3) РАДИОТО предлага на клиентите си излъчване на (3) The RADIO offers to its clients broadcasting of различни форми на търговски съобщения, като напр: various forms of commercial communications, such рекламни клипове, спонсорство, както и as: advertising spots, sponsorship tags, as well as изработването и/или излъчването на платени the elaboration and/or broadcasting of paid репортажи. reports. Sofia, Bulgaria Square 1, Administrative Building bTV, 11th floor (4) РАДИОТО предлага на клиентите си и излъчване (4) The RADIO offers to its clients broadcasting of на други форми на търговски съобщения, когато other advertising forms when their broadcasting is тяхното излъчване не противоречи на закона, not in conflict with the law, good practice and the добрата практика и на съответното предаване. respective program. (5) Като част от обслужването на своите клиенти (5) As part of the services provided to its clients, отдел “Продажби” на РАДИОТО издава сертификати, the RADIO’s Sales Department issues certificates удостоверяващи излъчванията от всяка отделна attesting the broadcasting of each separate кампания в програмите на bTV Radio Group, в два campaign in bTV Radio Group’s programs. The оригинални екземпляра – по един за РАДИОТО и за certificate is issued in two original copies - one for рекламодателя, до края на месеца, следващ месеца, the RADIO and one for the advertiser until the end в който е било последното излъчване от
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