Authors of ...... 6-7 History of Helvetica...... 8 Font Family of Helvetica...... 9-13

. created for Haas

the Neue Haas Grotesk. Horizontal, in 1965, was the third and final typeface he

and shortly thereafter commissioned him to design a new sans serif typeface,

Eduard Hoffmann, head of the Haas Typefoundry, was convinced of his talent

consultant and graphic designer, like his brother, Gérard, younger by two years.

serif. In 1956 Miedinger returned to Zurich to become a freelance advertising

In 1954 he created his first typeface design: Pro Arte, a condensed slab

Haas Typefoundry in Münchenstein.

chain of department stores. In 1946 he started a new position as salesman at

as a typographer in the advertising department at Globus, Zurich’s renowned

and also took evening courses at the art school in Zurich. From 1936 he worked

From 1930 to 1936 he worked as a typesetter for various companies

office in Zurich.

father to complete an apprenticeship in typesetting at Jacques Bollmann printing

1980 in Zurich. After finishing school in 1926, Max Miedinger was urged by his

M

ax was born on December 24, 1910 in Zurich, and died March 8, Max Alfons Miedinger Eduard Hoffmann

Eduard was born May 26, 1892 in Zurich, and died September 17, 1980 in Basel. After finishing college, Eduard Hoffman, who was fascinated by the beginnings of aviation, completed study trips and internships in Zurich, Berlin, and Munich to learn more about technology and engineering. In 1917 he took on a position at the Hass Typefoundry, which was under the management of his uncle Max Krayer. He showed great commitment in acquainting himself with a field he had never studied, making typography and typefaces his new line of business. In 1937 he began managing the type foundry as co-director of equal status with his uncle, and after the latter’s death in 1944, he continued as sole manager of the company until retiring in 1965. His son Alfred entered the company in 1951 and energetically supported him. He served as deputy director from 1959 and subsequently took over as managing director in 1968.

decided on ‘Helvetica’ as this meant ‘Swiss’ as opposed to ‘Switzerland’.

he decided it wouldn’t be appropriate to name a type after a country. He then

original Latin name for Switzerland. This was ignored by Eduard Hoffmann as

tionally. It was initially suggested that the type be called ‘Helvetia’ which is the

company Stempel to Helvetica in order to make it more marketable interna-

In 1960, the typeface’s name was changed by Haas’ German parent

Haas Grotesk into a larger family.[2]

worked. After the success of , Arthur Ritzel of Stempel redesigned Neue

to be a full range of mechanical and hot-metal typefaces) its design was re-

When Linotype adopted Neue Haas Grotesk (which was never planned

a wide variety of signage.[1]

face that had great clarity, no intrinsic meaning in its form, and could be used on

Haas’ Normal Grotesk. The aim of the new design was to create a neutral type-

called Neue Haas Grotesk, its design was based on Schelter-Grotesk and

compete with the successful Akzidenz-Grotesk in the Swiss market. Originally

stein, Switzerland. Haas set out to design a new sans-serif typeface that could

Hoffmann at the Haas’sche Schriftgiesserei () of München-

H

elvetica was developed in 1957 by Max Miedinger with Eduard Helvetica LT CondensedBlack A B C D E F G H I J K L M A B C D E F G H I J K L M N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o a b c d e f g h i j k l m n o p q r s t u v w x y z p q r s t u v w x y z REGULAR italic

Helvetica Greek Upright A B C D E F G H I J K L M A B C D E F G H I J K L M N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o a b c d e f g h i j k l m n o p q r s t u v w x y z p q r s t u v w x y z ITALIC bold italic

Helvetica Neue LT 23 UltLtEx

A B C D E F G H I J K L M A B C D E F G H I J K L M N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p a b c d e f g h i j k l m n o p q r s t u v w x y z q r s t u v w x y z REGULAR oblique

Helvetica Rounded LT Std

A B C D E F G H I J K L M A B C D E F G H I J K L M N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o a b c d e f g h i j k l m n o p q r s t u v w x y z p q r s t u v w x y z BOLD bold condensed oblique

HelveticaNeue LT 35 Thin italic

Helvetica Textbook LT Roman HelveticaCyr Upright bold

HelveticaNeue LT 35 Thin

HelveticaRounded LT BoldCn HelveticaCyr Upright italic

HelveticaNeue LT 33 ThinEx oblique

HelveticaRounded LT Bold HelveticaCyr Upright

HelveticaNeue LT 33 ThinEx Helvetica World bold italic HelveticaNeue LT 97 BlackCn

HelveticaNeue LT 27 UltLtCn oblique Helvetica World bold HelveticaNeue LT 95 Black

HelveticaNeue LT 27 UltLtCn Helvetica World italic HelveticaNeue LT 93 BlackEx

HelveticaNeue LT 75 BdOutline HelveticaNeue LT 25 UltLight italic Helvetica World

HelveticaNeue LT 67 MdCn HelveticaNeue LT 25 UltLight

Helvetica Rounded LT STD black

HelveticaNeue LT 65 Medium HelveticaNeue LT 23 UltLtEx oblique

Helvetica Rounded LT STD bold

HelveticaNeue LT 63 MdEx HelveticaNeue LT 23 UltLtEx

Helvetica Rounded LT STD bold condensed

HelveticaNeue LT 57 Cn HelveticaNeue LT 107 XBlkCn oblique

Helvetica Neue LT STD 27 ultra light condensed oblique

HelveticaNeue LT 55 Roman HelveticaNeue LT 107 XBlkCn Helvetica Neue LT STD 27 ultra light condensed

HelveticaNeue LT 53 Ex HelveticaInseratCyr Upright Helvetica Neue LT STD 37 thin condensed oblique

HelveticaInserat LT HelveticaNeue LT 47 LightCn Helvetica Neue LT STD 37 thin condensed

HelveticaGreek Upright bold italic HelveticaNeue LT 43 Light Helvetica Neue LT Pro 36 thin italic

HelveticaGreek Upright bold HelveticaNeue LT 43 LightEx oblique Helvetica Neue LT Pro 33 thin ext oblique

HelveticaNeue LT 43 LightEx HelveticaGreek Upright italic Helvetica Neue LT Pro 37 thin condensed

HelveticaNeue LT 37 ThinCn oblique HelveticaGreek Upright Helvetica Neue LT Pro 35 thin

HelveticaNeue LT 37 ThinCn HelveticaCyr Upright bold italic Helvetica Neue LT Pro 33 thin ext Helvetica Neue LT 55 Roman A B C D E F G H I J K L M A B C D E F G H I J K L M N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p a b c d e f g h i j k l m n o p q r s t u v w x y z q r s t u v w x y z REGULAR bold italic

Helvetica Neue LT 75 BdOutline A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

H H H H H H H H H H H H H H H