808.589.6510 · [email protected] · christarampi.com

PORTFOLIO Intel is the largest manufacturer of PC microprocessors. Intel wanted to refresh their brand. I took part in creating the dot com web experience, social content, motion graphics, styleframes, imagery, advertisements, banners, and concepts for campaigns; utilizing layout, concept development, illustration, and photo manipulation.

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INTEL · VARIETY CAMPAIGN + BRANDING INTEL · VARIETY CAMPAIGN + BRANDING Morton Salt wanted to refresh their brand and once again become one of the most relevant salt companies nationwide. I took part in creating social content, motion graphics, advertisements, and infographics; utilizing concept, storyboarding, illustration, and photo manipulation.

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MORTON SALT · VARIETY CAMPAIGN + BRANDING MORTON SALT · INFOGRAPHICS CAMPAIGN + BRANDING Mobile astronomy apps have been popular with smartphone users, but holding your phone in front of you creates a physical obstruction. The solution is by changing the format with a breathtaking hands free experience. Luminous is augmented stargazing with infinite wonder enhanced and provided with information beautifully utilizing new technology: Google Glass. This project consisted of branding, identity design, user-interface and flow, web site, and a walkthrough.

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LUMINOUS · LOGO CAMPAIGN + BRANDING WATCH WALKTHROUGH VIEW CASE STUDY

LUMINOUS · APP CAMPAIGN + BRANDING TuneAir replaces old jukeboxes with new technology and makes new use of interaction. TuneAir is a simple and easy to use, remote jukebox, that allows you to play your favorite music anywhere at a venue using your own smartphone. This project consisted of extensive research and analysis, branding, identity design, user-interface and flow, web site, advertising, online presence, print, and a promo motion piece.

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TUNEAIR · LOGO CAMPAIGN + BRANDING WATCH COMMERCIAL VIEW PROTOTYPE VIEW CASE STUDY

TUNEAIR · APP CAMPAIGN + BRANDING BALBOA THEATRE · ALFRED HITCHCOCK MOVIE POSTERS VECTOR VIEW TYPE SPECIMEN PURCHASE HERE

CARTOGRAPH TYPEFACE TYPOGRAPHY GARALD E H U M ANIST | GARALDE | T RAN SIT ION A L | DIDONE | S L A B SERIF | L INEA L E HUMA NIS T | G A R ALD E | TR ANS ITIO N A L | DIDONE | SLA B SE R IF | L INEAL E

| ROCKWELL | 1934 HELVETICA | 1957

The lineale category consists of four Hoffmann wanted Neue Haas Grotesk to them). It has received positively, and has subcategories: grotesque, neo-grotesque, form a contemporary version of an older grown into several common forms, such ORIGINAL ROCKWELL typeface known as Akzidenz Grotesk. as Helvetica Light, Helvetica Bold, and WA S PRODUCE D BY T HE INL A ND T YPEFOU NDRY IN 1910. put in in the sub-category of neo-grotesque. This new design would allow the typeface to Helvetica Black. We see it dozens of times for many decades, and still exist in the Plantin-Moretus museum. Other Garamond punches went to the Frankfurt foundry of be featured in a variety of situations without every day, that appear on billboards,

Helvetica is one of the most ubiquitous ever seeming inappropriate. postcards, business cards, magazine ads, SUPERVISED BY FRANK HINMAN PIERPONT design classics of our time. It’s a sans websites, logos, packaging, and numerous serif Grotesque typeface, inspired by Haas Type Foundry’s parent company, other items. more asymmetrical and irregular in slope and axis. Jannon’s types disappeared from use for about two hundred years, but were re- WHICH ISSUED IT AS LITHO ANTIQUE. and based on the Akzidenz-Grotesk Mergenthaler Linotype, decided to market typeface created by Berthold around 1898. Neue Haas Grotesk in foreign markets, so It has captured the modernist preference

Helvetica was invented in 1957 by Eduard they changed the name to Helvetica in an for clarity and simplicity to suggest greater Rockwell is a geometric slab serif design which are like serifs. They generally have no bracket. Because Hoffmann, director of Haas Type Foundry in effort to make it more appealing and easier ideas. The fact that the typeface is clean-cut versitile, it is a strong display face for headlines and of its bold appearance, they were mostly used in large of modern revivals; some based on the mistaken model from Jannon’s types, and others on the original Garamond types. ¶ Italics posters; it is also legible in short text blocks. Rock- headlines and advertisements but are seldom used in Münchenstein, Switzerland, with the help of to pronounce for international customers. and simple means that it can be used as a well belongs to the family called Slab Serif where the body text. Rockwell is a distinctive version of a geo- Max Miedinger. There have been a number of Helvetica neutral platform in a wide variety of settings, serifs are about as thick as the main strokes of every metric slab serif design, which has retained its popu- variations created, including a number of it is the particular context and content of

design and model of origin, they are all considered to be distinctive representations of French Renaissance style; easily recognizable letter; it is a monoweighted typeface. It was made out larity since its appearance in the 1930’s. The slab ser- Originally called Neue Haas Grotesk, language variants (Cyrillic, Korean, Hindi, the messages that convey their meaning.

by their elegance and readability. ¶ Garalde (Old Style) were designed centuries ago by such masters as the French printer Claude of commercial necessity and is used mainly in head- ifs, or Egyptians, originated in the nineteenth century it aimed to embody a no-frills style. Japanese, Vietnamese, and Greek among Helvetica is an all-purpose type design. Garamond and the Venetian printer Aldus Manutius. Garalde type faces include some of the most popular roman styles in use today. lines and large text. It’s characterized by thick, block when they were used principally for display work.

R O CKW E L L | 24 P T H E LV E T I C A N E U E | 2 1 P T A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9

2. 2.

1. 3. 1. A Q R A Q R A Q 3.R CHAR A CTERISTIC S C HAR A CTERISTICS C H A R A C T E R I S T I C S

1. Serifs are Horizontal & Thick 1. Horizontal Crossbar 2. Axis is Vertical 2. Axis is Vertical 3. Sloped Heavy Serifs 3. No Serifs

TYPE CLASSIFICATION POSTERS · GARAMOND + ROCKWELL + HELVETICA TYPOGRAPHY TYPE ANATOMY · KOI FISH TYPOGRAPHY DOWNLOAD WALLPAPERS

METAPHOR SERIES TYPOGRAPHY DAVID CARSON BOOK COVER · FRONT + BACK + SPINE + ADVERTISEMENT PRINT STYLIZED PORTRAIT · LUCID DREAM + PROCESS IMAGING SELECTED ARTWORK IMAGING SELECTED COMMISSIONED ALBUM ART IMAGING SELECTED COMMISSIONED LOGOS IDENTITY SELECTED COMMISSIONED EVENT FLYERS IMAGING VIEW FULL SERIES

ALCHEMY SERIES IMAGING SELECTED PHOTOGRAPHY IMAGING YEARN SOUND DESIGN · CREATIVITY TOP 5 SOUND DESIGN · HONDA COG COMMERCIAL PLAY TRACK · VIA SOUNDCLOUD PLAY VIDEO · VIA VIMEO PLAY VIDEO · VIA VIMEO

SELECTED SOUND DESIGN AND PRODUCTION AUDIO CHRIS TARAMPI · INFOGRAPHIC VH1 · COMMERCIAL BUMPER PLAY INFOGRAPHIC · VIA VIMEO PLAY COMMERCIAL · VIA VIMEO

SELECTED MOTION GRAPHICS MOTION GRAPHICS 808.589.6510 · [email protected] · christarampi.com

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