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FONT FACTS NAME: Helvetica Helvetica CATEGORY: One of the world’s most Sans Neo-Grotesque widely-used fonts > DESIGNER: Max Miedinger FOUNDRY: g Haas Type Foundry G J K Q R a b DATE: 1957 j h o t 1 7 H HAAS TYPE FOUNDRY BRIEF HISTORY: After noticing a drop in sales, the director of the Haas’sche EXAMPLES OF USE: Express Stops Schriftgießerei commissioned Miedinger to create a new sans-serif typeface in 1956. 1832: Thorowgood issues Europe was moving away from the first lower-case sans- serif type post-war austerity and into a modern world. The next year, 1898: Berthold Foundry the Neue Haas-Grotesk face releases Akzidenz Grotesk was unveiled, only to change its name to Helvetica, to pander 1910: Helvetica creator Max to an international market in Miedinger is born 1960. Helvetica was used to the point of saturation in the 1960s 1956: Miedinger is hired to and 1970s and soon became develop new sans-serif the world’s most widely used typeface. 1957: Miedinger introduces MISCELLANEOUS FACTS: Haas-Grotesk • Helvetica is the Latin name for Switzerland. 1958: Roman version of • Miedinger designed Helvetica Haas-Grotesk is introduced based on Akzidenz Grotesk, which was created in 1898. 1959: Bold Haas-Grotesk • For months, Hoffman and makes its first appearance Miedinger traded drawings proofs and comparisons of old 1960: Neue Haas Grotesk grotesks. becomes Helvetica • The 1950s were a great revival period for the Grotesque 1980: Haas Unica is created types, with Helvetica and to correct misuses Univers, which was designed by Frutiger and had 21 1980: Miedinger dies in variations, in 1957. March in Zurich, Switzerland • Helvetica’s most distinctive features are its horizontal stroke 1983: Neutral typeface Neue terminals, large x-height and Helvetica is created extremely tight spacing..

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Basics of Desktop Publishing. Teacher Edition. INSTITUTION Mid-America Vocational Curriculum Consortium, Stillwatar, Okla
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Authors of Helvetica..................................6-7 History of Helvetica......................................8 Font Family of Helvetica...........................9-13 . created for Haas the Neue Haas Grotesk. Horizontal, in 1965, was the third and final typeface he and shortly thereafter commissioned him to design a new sans serif typeface, Eduard Hoffmann, head of the Haas Typefoundry, was convinced of his talent consultant and graphic designer, like his brother, Gérard, younger by two years. serif. In 1956 Miedinger returned to Zurich to become a freelance advertising In 1954 he created his first typeface design: Pro Arte, a condensed slab Haas Typefoundry in Münchenstein. chain of department stores. In 1946 he started a new position as salesman at as a typographer in the advertising department at Globus, Zurich’s renowned and also took evening courses at the art school in Zurich. From 1936 he worked From 1930 to 1936 he worked as a typesetter for various companies office in Zurich. father to complete an apprenticeship in typesetting at Jacques Bollmann printing 1980 in Zurich. After finishing school in 1926, Max Miedinger was urged by his M ax was born on December 24, 1910 in Zurich, and died March 8, Max Alfons Miedinger Eduard Hoffmann Eduard was born May 26, 1892 in Zurich, and died September 17, 1980 in Basel. After finishing college, Eduard Hoffman, who was fascinated by the beginnings of aviation, completed study trips and internships in Zurich, Berlin, and Munich to learn more about technology and engineering. In 1917 he took on a position at the Hass Typefoundry, which was under the management of his uncle Max Krayer.
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