The Business of TELEVISION Marketing 360-001 Tuesdays at 1:40P – Beatty Center Instructor: Buddy Morgan Email:
[email protected] OFFICE HOURS: By Appointment 843-883-5060 OFFICE: Beatty 416 Required text: Please read one of the following: The Last Great Ride by Brandon Tartakoff A Passion to Win by Sumner Redstone Your Goal for the course: Think like a TV Executive TOPICS: 10% TV’s History 40% Anatomy of the TV Business 25% Insights & Perspectives from TV Executives 25% Create a Network or Syndication Company TV’S HISTORY: Analog to Digital – Technology, Banking, Creativity, Sales, Research, Business Strategy, People. ANATOMY OF THE TV BUSINESS: Rules & Guidelines: The FCC, Commercial Advertising, The Nielsen TV Rating, Programming, Distribution, Revenue, International Marketplace, Production INSIGHTS & PERSPECTIVES from TV Executives: Guest Speakers via Skype – A short video presentation will precede each guest’s appearance. David Smith, President of Smith-Geiger News & Talent Consultants, LA. David tells Jay Leno, Drew Carey, Ellen, Conan O’Brian and Katie Curac what to say and how to say it. Chad Bennett, Associate Producer with Steve Koops, President of Reveille Entertainment, Universal Studios, CA. Reveille is Hollywood’s hottest production company owning The Office, Ugly Betty & The Biggest Loser, among others. Bo Argentino, EVP NBC Universal, 30 Rockefeller Center, NYC. Bo makes The Office, Monk, Maury, Jerry Springer, Deal or No Deal, Access Hollywood and many more shows profitable. Bill Abbott, President of Hallmark Channel, NYC. Bill runs this huge cable network. Steve Koonin, Architect & Chief of Turner Networks: TNT, TBS, Cartoon Network, TruTV, formerly Chief Marketing Officer, Coca Cola Worldwide.