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Business Review Goldman Sachs Internet Conference Business Review Goldman Sachs Internet Conference Douglas W. McCormick Chairman and Chief Executive Officer May 22, 2003 Safe Harbor Statements FORWARD-LOOKING STATEMENTS During the course of this presentation, representatives of iVillage may make forward- looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning iVillage's business, operations and financial condition, particularly in the “Financial Performance” section of the presentation. The words or phrases “can be”, “expects”, “may affect”, “may depend”, “believe”, “estimate”, “project” and similar words and phrases are intended to identify such forward-looking statements. Such forward-looking statements are subject to various known and unknown risks and uncertainties and iVillage cautions you that any forward-looking information provided by or on behalf of iVillage is not a guarantee of future performance. Actual results could differ materially from those anticipated in these forward-looking statements due to a number of factors, some of which are beyond iVillage's control, in addition to those discussed in iVillage's public filings, press releases and other statements made by iVillage management. All such forward-looking statements are current only as of the date on which those statements were made. iVillage does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement was made or to reflect the occurrence of unanticipated events. Safe Harbor Statements Regulation G The financial, statistical and certain other information contained in the Company’s presentation will also be available on the iVillage Investor Relations Web site, under the “Presentations” section, beginning at 4:45 PM (PDT) / 7:45 PM (EDT) today for a period of one year. Please also refer to the Company’s Form 8-K furnished to the Securities and Exchange Commission on May 7, 2003, which is also available on the iVillage Investor Relations Web site under the “SEC Filings” section, for certain information required by the SEC’s Regulation G in connection with this presentation. The only media company dedicated exclusively to providing solutions for every stage of a woman’s life iVillage Today: Solid Position, Solid Asset Base A leading women’s media company Number one source for women’s information online Best and fastest track to women online Multi-media platform for in-depth messaging Online and offline marketing machine Network of branded communities and Hearst Magazines Valued Assets Hearst Magazine Websites • Redbook • Cosmopolitan • Marie Claire • Victoria • Country Living • Good Housekeeping • Town & Country • House Beautiful The Internet delivers women 62.7 million Women Online 51% of the Online Population are Women Source: comScore Media Metrix, December 2002 Women Are Accessing the Internet Wherever They Can At Home: 78.0 minutes per day 16.7 days per month At Work: 95.9 minutes per day 19.2 days per month Source: comScore Media Metrix, March 2003, Online Population Wm 18+ Women use the Internet to help make better informed decisions Over 60% of women believe the Internet is convenient and saves time 78% of women say they use the Internet to obtain product information before making a purchase More than 60% of women click on banners to acquire more information, and 34% go back to an advertiser’s site after viewing the ad online Source: MSN / Millward Brown IntelliQuest 2003 iVillage Solves Advertiser’s Problems: Today, it is more challenging than ever to reach women with traditional media Television: Higher clutter, higher prices, lower recall Users are multitasking Fragmented audiences Personal Video Recorders (TiVo) More media, more choices Source: TV Dimensions 2003, Newspaper Advertising Bureau (1965 - 1986); Nielsen (2000) When It Comes to Targeting Women on the Internet, iVillage is #1 in Reach, #1 in Average Visitors & #1 in Total Minutes Spent iVillage: #1 in reaching women! Unique Visitors PROPERTY Women 18+ iVillage: The Women’s Network 9,215,000 About – Primedia Network - Women 4,568,000 AOL TimeWarner Women 4,754,000 MSN Women Central 1,894,000 Yahoo - No Women’s site an unqualified database of links Source: comScore Media Metrix April 2003 iVillage Dominates the Women's Market: #1 in Average Visitors, #1 in Usage! MSN About AOL Martha Women Network Lifetime Oxygen Women Stewart iVillage Central Women Average Unique 800 Users 600 871 per Day 400 346 (thousands) 257 234 200 102 51 34 0 300 Total 250 199 Usage 200 Minutes 150 per month 100 (millions) 36 50 19 4 15 13 5 0 Source: comScore Media Metrix – April 2003 – Women over 18 Deep User Engagement & Mass Appeal Nearly 30 Million Unique Visitors/ #1 Women’s Site Quarter #1 Women’s Community Site #1 Astrology Site #7 Content Site #1 Beauty Leading Content Site Leading Health Parenting Site Site Source: comScore Media Metrix April 2003, Wm 18+; and IBM Internal Statistics, Q1 2003. Performance Metrics 22nd largest U.S. digital media/web property More than 17.6 million unique visitors per month More than 12% reach of online population Nearly 15% reach of women online 18+ Nearly11 million registered members Over 3,000 individual communities (led by community leaders who control the message boards) Visitors return an average of 2.7 times per month Source: comScore Media Metrix April 2003, IBM SurfAid and internal iVillage statistics. Internet Industry Poised for Growth Paid content expected to grow at an annual rate of over 20% through 2007 US online spending is estimated to grow 12.5% by 2005 Online spending estimated to account for 6.1% of the offline ad market by 2007, more than double that of 2002 As always, brand names will help guide the consumer experience Sources: Jupiter Research, October 2002, eMarketer, October 2002, IDC, March 2003 Revenue Growth Initiatives iVillage Now: Subscription Services Update eMeta Implementation Complete • Provides turn-key solution to offer new subscription and for-pay products For-Pay Online Courses • Awaken Your Sexual Self, first such course • Beta average price point of $30.00 • Nearly 4,000 paying registrants during February 2002 beta test • May 19, 2003 re-launch at $34.95 per subscription • Provides ongoing revenue stream Reviewing our online search opportunities Pipeline of subscription-like offerings “…If your problems are with the mechanics of sex, a sex therapist may be a good choice. These professionals are trained to help people who aren't functioning sexually because of physiological problems, such as low sexual desire in an otherwise loving relationship or sex-hormone deficiencies. Erotic materials or sexual activity aren't part of mainstream sex therapy; rather, therapists use educational materials and talk therapy. They may also refer patients to physicians for prescriptions or medical care. Fees are roughly $60 to $120 an hour. Therapists certified by the American Association of Sex Educators, Counselors and Therapists, Richmond, Va., have had psychotherapy training and supervised clinical practice.” - The Wall Street Journal, May 15, 2003 Subscription Services Subscription Services Quizzes • Perricone Interactive Skin Assessment, $17.95 • Relationship Tester, $14.95 – $49.95 • Dewey Color System Personality Test, $19.95 Hearst Magazine Subscriptions • iVillage receives revenue from each subscription sold to an iVillage visitor • Nearly 50,000 subscriptions sold in Q1 2003 • Nearly 300,000 subscriptions sold to date Astrology Chart Sales • Over 165,000 digital products sold in 2002 License Fees to iVillage Newborn Channel • Introduction of carriage fee • $1.3 million in multi-year contracts signed to date • Less than 10% of potential customers closed Tesco/iVillage UK • Tesco purchased iVillage’s ownership interest in iVillage UK • Entered into an up to 20-year licensing agreement for iVillage content and intellectual property • iVillage to receive the greater of a set monthly fee or percentage of gross revenue iVillage TV (in development) • In conjunction with Berman/Jacobs Media • Brought to iVillage by the William Morris Agency, Inc. • Focus on Internet Dating phenomenon • No upfront cash investment by iVillage Strategic Imperatives for Broadband “We believe the proliferation of content that is enabled specifically by broadband will be a key determinant of the future mass market appeal of broadband.” The Broadband Battle - Credit Suisse First Boston – April 2003 “57% of dial-up users are content to stick with dial-up access.” John Horrigan – PEW Internet & American Life Project – March 2002 “’Dial-up ISPs are pinning their hopes on the one thing broadband providers have yet to master: content.” Wall Street Journal – May 20, 2003 Broadband Future: A potential source of additional revenue for iVillage iVillage can help broadband providers differentiate their products beyond price wars Offers proprietary unique and fresh content from a community of millions of women Focus on products, applications and advertising that take advantage of broadband iVillage understands both the Internet and the cable industry Advertising Sales/Sponsorship Advertisers Support Us Amazon.com IBM Avon Intel Bank of America JC Penney Bristol-Myers Squibb Company Johnson & Johnson Campbell’s Kleenex DaimlerChrysler Kraft Dasani Lilly Dell Merck Fingerhut.com Microsoft FirstUSA P&G Ford Motor Company Palm Fuji Film Pfizer GE Sony Pictures Entertainment GlaxoSmithKline 3com GM Unilever Hallmark
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