Chicago | New York | San Francisco urbanaTHLETES

obstacles

CITIES GOING INTO its

the Men’s Health URBANATHLON is a three-city event series comprised of 9.5- to 11- mile endurance races that incorporate city landmarks and urban obstacle courses set on the streets of three of the largest cities in the U.S.

CHICAGO 10.19.13 NEW YORK 10.26.13 SAN FRANCISCO 11.24.13 2013 COurse Highlights - Lon ger and more challenging course routes including new obstacle locations - Plastic Barricades and Police Barricade Combo

- Cargo Net and Traffic Cones with Poles Combo

- Police Barricades and Tire Stutter Step Combo

- Marine Hurdles and Police Barricade Combo - Stair Climb

- Monkey Bars and Parallel Bars Combo

- Tire Stutter Step and Plastic Barricade Combo - Over, Under, Through

- Tax is and Buses to Chain Link Crawl to Wall Finish

- Cargo Net and Tire Field Combo Post race, the excitement continued at the Men’s Health URBANATHLON Festivals, with DJ sets, food and drink, fitness challenges and tons of stuff from our sponsors to demo, sample and take home.

Total Attendees 21,250 in 2012 Chicago 9,250 New York 7,500 San Francisco 4,500

Highlights: - 20-Foot DJ Tower - Rock Climbing Wall - Beer Garden New! San francisco Festival location AT&T Park Median Age: 31 Median HHI: $125,670 80% Male 20% Female 50 States and Over 13 countries represented

Source: Men’s Health 2012 Urbanathlete Database 545,430,174 MEDIA impressions delivered in 2012

ABC 7 NEWS ABC NEWS CHICAGO AD AGE CHICAGONOW.COM EXAMINER.COM EXPLORECHICAGO.ORG GOOD DAY CHICAGO GOODMORNINGAMERICA.COM HEALTHY HOLLYWOOD METROMIX CHICAGO MIN MPA DAILY NEWS ROUNDUP MUDANDADVENTURE.COM NBC NEW CITY NEW YORK POST NEW YORK TIMES “Wake Up with Al” NJ STAR LEDGER Weather Channel, 10/24/12 NYPOST.COM NYTIMES.COM PAGE SIX RED EYE CHICAGO RUNNING IN SAN FRANCISCO SAN FRANCISCO CHRONICLE SF GATE “Unusual Workout Foods” SFGATE.COM Weekend Fox & Friends, 9/19/12 THE HERALD-NEWS TIME OUT NEW YORK TIMEOUT.COM WCBS WEATHER CHANNEL WEEKEND FOX & FRIENDS WNBC’S “NEW YORK LIVE” “New York Live” YAHOO! NEWS WNBC, 10/25/12 expand brand awareness among a target audience of 25,000+ Urbanathletes and spectators

pastsp onsors include HUGO BOSS Tissot Subaru REI Gillette Hilton HHonors Kumho Tires OtterBox Miller64 Emergen-C Six Star Pro Nutrition Gatorade Jeep sponsorship opportunities

Men’s Health is currently seeking local and national partners for the 2013 URBANATHLON.

LOCAL sPONSORSHIP Reach a target audience of active influencers with a footprint at the URBANATHLON post-race festival. Details: − 10x10 tent within post-race festival − Branded signage − Recognition as a local sponsor on MensHealthURBANATHLON.com − Rotating P.A. Announcements − Opportunity to provide gift for top finishers Commitment: Contact [email protected] with inquiries

NATIONAL SPONSORSHIPS Men’s Health will work with you to design a category exclusive sponsorship that will generate excitement for your brand, encourage purchase, and create a relationship with these active, health-minded consumers. Commitment*: Contact your Men’s Health sales representative or [email protected] for a custom proposal today.

*Please note: Advertising commitment and sponsorship fee will apply. beneficiary charity

The Men’s Health Mission supporting the Challenged Athletes Foundation − Goal: To fund a running prosthetic leg for a deserving challenged athlete in each race city’s region − Results: $30,000 raised for CAF in 2012 and more than $230,000 to date − Racers who ran for the Men’s Health Mission received: • CAF-branded technical training T-shirt, water bottle and race belt • Personalized fundraising web page • Motivational e-mails leading up to the event • Access to one-on-one fundraising assistance from CAF staff • Invitation to pre-race gathering with participating challenged athletes and fellow supporters • Opportunity to race alongside inspirational challenged athletes • Chance to win awesome incentive prizes − About the CAF: It is the mission of the Challenged Athletes Foundation (CAF) to provide opportunities and support to people with physical disabilities so they can pursue active lifestyles through physical fitness and competitive athletics. The CAF believes that involvement in sports at any level increases self-esteem, encourages independence and enhances quality of life. “What’s great about this “@MHUrbanathlon race is the combination of Phenomenal event, def had testosterone, of health, of a blast & glad to cross it off bromance, and having all the bucket list. Planning to of these things collide on a see y’all in NYC next year!” beautiful day in November.” “Such a cool - Jake Thompson @Jake_T4 - Billy Bush experience to of Access Hollywood Live be part of the and The Billy Bush Show Men’s Health Urbanathlon!! “I’ve done all the obstacle races 10-mile obstacle but this one is by far the most course in 1 of “Is it too early to start training for next competitive... Waiting patiently for the country’s year’s @MHUrbanathlon ?! ;-) want to do Urbanathalon to come to Toronto, coolest cities! the whole thing instead of a relay this #sanfran but until then, New York here I come.” time! #gobig” WHAT”S - Daniel S. - Jessica Smith @JessicaSmith626 NEXT?!!” - Neda W. @MHUrbanathlon The Chicago course was fantastic. Tons of enthusiastic volunteers were great. It was very well done!” - Mike Maynes @MikeMaynes

“My first event in this obstacle race fad that has become so big. CitiField ABOUT THE URBANATHLON was surreal running on the “I did way better this year than last. It was so field. Awesome. fun and I really challenged myself to run like Overall....a great crazy and get over or under every obstacle, time. Ready with some great help from the volunteers. for 2013!!” - Slate B. This is my fave race every year!” - Nicole R. 2012 URBANATHLON in Germany - 45,000 runners In 2013, the Men’s Health - 115,000 Festival Attendees Urbanathlon will be - Global sponsors included Gillette, Hugo Boss, hosted in Tissot, Reebok, Gatorade, Subaru, Hyundai 25 cities across 6 continents Sydney, Australia Brisbane, Australia Melbourne, Australia Sao Paulo, Brazil China Zagreb, Croatia URBANATHLON in Germany Hamburg, Germany Korea Amsterdam, Netherlands URBANATHLON in Germany Rotterdam, Netherlands Manila, Philippines Lisbon, Portugal St Petersburg, Russia Belgrade, Serbia Singapore City, Singapore Johannesburg, South Africa Barcelona, Spain Istanbul, Turkey URBANATHLON in Mexico London, UK Kiev, Ukraine

NOTE: International locations and calendar are subject to change. URBANATHLON in Ukraine