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THE BREWERY IN THE DRIVER’S SEAT FOR AMAZON PRIME’S LAUNCH OF THE GRAND TOUR SEASON THREE.
The Brewery played host to a spectacular event to mark the launch of Amazon Prime’s third series of The Grand Tour.
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What we did
Back for its third series, the popular Amazon original programme, The Grand Tour, sees the popular comedic trio, Jeremy Clarkson, Richard Hammond and James May join forces to globe-trot and test drive a host of vehicles.
The Brewery opened its doors to a host of VIP guests, journalists and other members of the press, as well as several lucky fans who were competition winners and invited to the launch.
A total of 400 guests focked to The Brewery during the evening of the 15th January 2019, all keen to catch a glimpse of the popular presenters and enjoy “Thank you so much to you and the launch party carefully created for them with all your wonderful team at The precision planning by The Brewery’s expert team. Brewery, we loved working with you, you were all brilliant!”
Managing Agency, Jubba
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How we did it: Arrival
Our eye-catching 18th century cobbled courtyard was used for the arrival of each of the show presenters. Fans and press photographers waited eagerly to catch a glimpse as each presenter drove a car into the courtyard, with a dedicated space cordoned off for the crowd to easily capture those all-important photos.
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How we did it: The room transformation
Taking full advantage of one of our largest, guests were served tasty grab food and most popular and show-stopping event popular pub beverages and were given the spaces, The Porter Tun, we split the space chance to meet the presenters and play the into two areas for the launch event. new The Grand Tour video game.
Boasting heritage and charm, The rear of the large-scale Porter Tun was transformed into a striking cinema room, the series production team where the presenters took part in a live Q&A were keen to utilise this large before guests enjoyed a dedicated screening and striking space. of the frst episode of the new series.
The frst half of the room was transformed into an old fashioned traditional English pub, lovingly named ‘The Cock and Balls’. Amongst the pub-like hustle and bustle,
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How we did it: The food and drink
Committed to quenching the thirst of every guest, The Brewery team set up dedicated facilities to enable us to serve attendees draught beer in Grand Tour logo-branded traditional pint pots to remain in-keeping with the traditional pub theme.
Our team of dedicated chefs created a bespoke menu based on the theme of traditional pub grub. Served as a selection of social and fun nibbles, grab food and bowl food, our mouth-watering food How we did it: menu included: Entertainment • Cheese straws • Fish and chips • Chilli fried corn • Chicken tikka masala Following the meet and greet, Q&A and • Sausage rolls • Vegan tofsh and chips screening, guests returned to the pub • Beef sliders • Sausage and mash where they were served delicious bowl food • Scotch eggs • Sticky toffee pudding accompanied by a DJ playing classic rock music for the duration of the event. “The job was so last minute, but everyone The results was incredibly helpful and a pleasure to be around. Nothing was too much trouble. Our dedicated team worked tirelessly to ensure The food was fantastic too, I still think every meticulous detail was executed and the requirements of the Amazon production team about the mini burgers. were exceeded at every stage. Thanks again and please thank the whole The result was a glittering launch event; all that attended said how much they loved the event team, hopefully we’ll see you again soon.” together with the exquisite venue and historical Managing Agency, Jubba charm The Brewery is renowned for.
Page 14 Contact The Brewery today
If you are looking to launch a product and need an exquisite venue combined with expertise from a dedicated team to showcase your brand, contact the team today.
Our expert team will make your next launch event one to remember. We look forward to hearing from you. tel: 020 7638 8811 | [email protected] | www.thebrewery.co.uk