SYMBIOSIS CENTRE FOR MEDIA AND COMMUNICATION

VIGYAPIssue 2, October 2020

ipl: the super bowl of india cover story from the satrang: editor’s desk it’s that time of creating a stir By Snehal Galande, the year again on social 3 HoD Advertising 4 By Vigyap Editorial Team 2020-21 8 By Vigyap Editorial Team 2020-21

what is the sabki jeet the building we vigyap league? pakki: ipl ad longed for By Mallika Mansuri campaign 2009 By Anantjeet Singh Dutt 3 6 By Sayanta Sengupta 9

the emergence of vigyap round 1 fantasy sports in a nutshell brands in 2020 By Priyal Jain IN THIS 6 By Ahan Sen 10

how ipl’s round 2: the sponsorship has ipl nostalgia ISSUE helped dream 11 By Mallika Mansuri 7 By Atharva Agashe 11 VIGYAP from our heads, to yours From the editor’s Desk By Snehal Galande, HoD Advertising

Vigyap, the initiative of the ad club is enter- as well as audiences. IPL has always attracted We thank the students of Batches 2021, 2022 and 2023 for being a source ing into the next volume. We missed the Sep- brands whether the platform for promotion is tember issue but the bounce back theme is traditional or digital. We can see both the plat- of support in the second step of the Vigyap Journey, and everyone who really remarkable. COVID-19 pandemic could forms flooded with the ad-campaigns with es- participated in The Vigyap League and made it a success across the batches. not stop IPL 2020 as well as the advertisers. Ex- tablished brands such as Swiggy, Facebook, etc. perts are estimating that Disney+ Hotstar will Furthermore, it’s an excellent opportunity gain a profit of Rs. 300 crores through IPL ad- for upcoming brands such as Wakefit, Rapi- vertising. This will give us the brief idea about do, Khatabook to build their brand image in MANAGING EDITOR Dr Sreeram Issue 02 the volume of advertising business for the sea- the stipulated time period of the on-going IPL Gopalkrishnan October 2020 son. It’s good to know that our students are also season. identifying the pulse of target audiences and Students have tried to cover various aspects CONSULTING EDITORS Kavitha Iyer selected IPL as a theme for the second issue. while touching the nostalgia in terms of cap- Snehal Galande IPL is called as ‘advertiser’s paradise’ for a turing Indian emotion and IPL Ad campaign of reason as it comes with immense opportunities 2009. Dream 11 has captured the attention of ASSISTANT EDITORS B Shashank for brands to advertise to huge number of peo- our student authors as an emergence of fanta- Mallika Mansuri ple who can be potential consumers. Disney+ sy and a mode of sponsorship for the current Hotstar is expecting to increase the viewership season. Hope we will continue to unfold many LAYOUT & DESIGN Jaskirat Dhillon numbers compared to last season because of more insightful thoughts, sentiments, views pandemic situation. and reviews through this forum. To the Vigyap EDITORIAL TEAM Mahi Raja It’s undeniable that ‘IPL: Superbowl of In- team: all the very best for the upcoming excit- Nikitha Awal dia’ has always captured the attention of brands ing and enriching endeavors!! Shreya Pradeep Somalika Chhabra

CONTRIBUTORS Ahan Sen Anantjeet Singh Dutt Atharva Agashe what is the vigyap league? Priyal Jain Sayanta Sengupta By Mallika Mansuri

ver the past few months, ums when it comes to adver- the way, with strategy decks, A publication of Symbiosis Centre for Media & Communication (for internal circulation only) since the inception of tising, recognizing the oppor- creatives, scripts and topical OVigyap as a platform to tunities that changing times content marketing rounds. showcase the undying creativ- bring with them for the world The second issue of the Vig- Symbiosis Centre for Media & Communication ity of the students of SCMC, of marketing and advertising. yap Magazine is here to cover Symbiosis Viman Nagar Campus we have wondered how to in- While our first round began the great works of the students Survey No. 231, off New Airport Rd centivize their talent and con- with a light-hearted theme we over the past months. Viman Nagar tribution. termed as ‘Filmatisement’, it Apart from this, the is- Pune — 411 014 This led us to the idea of was just to test the waters and sue talks about India’s biggest Maharashtra, India starting a Vigyap League, a make the students familiar game, and how advertising five round challenge with a with what they can expect in has helped stir it to the posi- different brief or task for- ev the coming rounds. tion that it holds today, and Write to us at [email protected] ery round to help the students From here on now, however, what we can continue to ex- push their boundaries when it we want to delve further into pect from the Indian Premier comes to quality content cre- the intricacies of advertising League with the evolving rep- ation, enabling them to get understanding, learning and resentation and commerciali- their hands on versatile medi- building our portfolios along sation of Indian .

02 03 VIGYAP VIGYAP not for increasing sales or for base for these teams make it in the nation’s GDP increment cover story convincing people to buy their almost like a rival match. This and industries like tourism, product. series has also seen some spec- management, hospitality, me- IPL has been the father of a tacular catches. A catch by AB dia and even small-scale busi- it’s that time of the year again lot of popular advertising cam- De Villiers which later came nesses and local vendors have paigns, like the Zoo Zoo cam- to be known as the Super- benefitted from it. paign by Vodafone, the current man catch caught everyone off However, government sub- Dream11 campaign, the popu- guard. Alzarri Joseph holds the sidizing taxes for IPL and re- lar Kingfisher OoLaLaLaLeO highest record for 6 sulting disproportionate sta- campaign, the Gionee Selfie and 12 runs in 3.4 overs. tus-quo is one of its negative campaign, the Pepsi Crash the There is an endless list of impacts along with unlawful IPL campaign etc. One can moments that is still unbeliev- activities like money launder- damn sure bet that it will con- ably enthralling. ing and gambling that alleged- tinue to be a huge magnet for ly takes place under its shadow advertisers in its coming fu- and needs to be kept in check. ture as the viewership for the league is only on the rise. indian emotion what’s next for moments we will By B Shashank marketers? never forget PL has had a colossal im- By Nikhita Awal pact on the Indian soci- By Mahi Raja Iety both culturally as well espite the IPL fever be- as economically. In an arti- ing stronger than be- hat makes IPL the cle by P Nayar, he described Dfore, the pandemic has most awaited event is IPL as a ‘new cosmopolitan brought around some major WIndia, is its nail-biting idiom of sports’ and rightly changes in its advertising and matches and mind-blowing so as because of its initiation, sponsoring. An overall drop performances by the players. the post-westernized world of off of 10% to 20% in advertising Like every event that happens, Cricket saw a fusion with en- has been estimated compared IPL too has their own set of tertainment and pop-culture to the previous years. Sizable iconic moments that has been giving rise to new trends such brand categories such as au- ingrained in the minds of all as ‘Sport-ainment’. IPL man- tomobiles, apparels, banking cricket lovers. aged to capitalize on the fact and food and beverage com- When we talk about that that India has had a history panies are reluctant to spend one player who is known for of emotional attachment with large money during the pre- Even though we already had his high strike rate and whose Cricket as a sport.The IPL-sea- vailing circumstances. At the the beginning of pro cricket leagues, BCCI want- advertisers’ name always gives a thrill to son is treated as a festival that same time there is a chance to an era ed to capitalize on the success paradise the viewers, is Chris Gayle. He can be enjoyed by people of all witness the growth of online of the Twenty20 format. The is still known to be the highest genders (despite the popular forms across categories such as By Shreya Pradeep IPL was then modelled such By Somalika Chhabra individual scorer of IPL with belief of cricket being associ- e-commerce, Ed tech, video that it resembled pro-sports 175 in 66 balls in the ated with boys) and age groups on demand streaming services ricket fans globally com- like the NFL, where each team PL being the mass man- year 2013, against the team whether the youth or working and online gaming to drive the prise 1 billion people. It is owned and operated inde- ufacturer of memorable Pune Warriors. Along with adults who like to discuss and IPL advertisement. The dip Cisn’t surprising that In- pendently. Even though most Imoments that it is, inevi- Gayle, Dwayne Bravo is anoth- analyse the sport intently. in advertising areas won’t be dians constitute 90% of this matches would be held in In- tably today serves as a premi- er figure known for their dance Its massive reach can also a concern, but the main chal- number considering that the dia (not this year sadly), the um platform that people use moves and on ground enter- be credited to their constant lenge would be to get around IPL has grown into one of the teams would be chock full of in order to get the public eye, tainment. tech-advancement and mar- 30 to 59 advertisers on board. most valuable cricket leagues international players. where every strategic timeout ‘CSK vs MI’, a match that keting strategies attracting in- Let’s hope that all the things on the planet. At the end of the auction is a valuable marketing mo- would always excite the chan- vestors, stakeholders and view- do go well and the Indian fes- Twenty20 is a streamlined held in 2008, where the base ment. Advertisers have liter- nel broadcasters due to its ers from around the world. It tive season of IPL keeps thriv- version of cricket that allows prices of the franchise was ally creeped into every nook viewership. The immense fan has not only played a huge role ing despite such obstacles. faster gameplay and more 400 million$, the winning bid- and corner of the IPL today, scoring which typically wrap ders were named as well as the from the caps, helmets, pants, up in 3 hours, thus keeping team cities. From DLF to Pepsi sixes, fours, wickets and what the audience actively engaged. to Vivo to Dream 11, we know not. An interesting trend that The 48 days that we eagerly it has not been just a competi- we can notice during the IPL wait for every year were first tion, but a 13 year rollercoaster these days is that brands use thought of in 2007, by BCCI that represents India’s emo- their IPL advertising slot only and businessman Lalit Modi. tions. to spread brand awareness and

04 05 VIGYAP VIGYAP Challengers Bangalore and Kolk- the face of it, fantasy sports are its members may ‘unknowingly’ ata Knight Riders. MPL vice-pres- not like any other form of online cross over into illegal territory. ident Abhishek Madhavan says gaming as it is dependent on real Even in the Indian Judicial ipl: the super bowl of india “We expect to see 100% growth life events, actualities, and the System, there seems to be no like. This separates fantasy consensus over the actual nature sports from other games of fantasy sports. The Punjab that might be considered and Haryana High Courts have to be in the realm of bet- called them games of skill, while, ting or gambling. How- in January 2020, the Kerala High Sabki Jeet Pakki: ever, the reality is not so Court ruled that ‘games of skills black-and-white. played for stakes amounts of of- IPL Ad campaign 2009 in the fantasy industry over the The Federation of Indian Fan- fence of gambling’. With the in- next two years, with the market tasy Sports (FIFS), a self-regulato- credible growth potential of the By Sayanta Sengupta consolidating under the top two- ry body formed in 2017 seeks to online gaming industry, it looks three players.” ensure that the fine line between like fantasy sports in India are ver the course of time, us, a plethora of emotions and citing prizes to not only KKR fans, As with any booming new in- fantasy sports being a “game here to stay, whether you like it cricket has evolved tre- fans stay glued to the television but the entire fan fraternity of the dustry, there will be some appre- of skill” and being a “game of or not, and it will be up to bodies Omendously and has prov- or swarm to the stadiums in large IPL and all other teams. Featuring hension, but in the case of fantasy chance” is treaded carefully. FIFS like FIFS to ensure that there is no en to be more than just a mere numbers and support their fa- KKR principal owner and Bolly- sports, it might be justified. On admits, however, that some of “funny business”, so to speak. sport. It is an emotion which has vourite franchises. wood megastar ShahRukh Khan got the power to unite people There are certain ads during and of KKR during 2008- from all backgrounds. the IPL which leave an indelible 2010 and former Indian team Pulsating cricket action have or long-lasting impression on captain Sourav Ganguly, the ad kept the fans at the edge of their the minds of viewers. They make also attracted audiences and this how ipl’s sponsorship has seats at all times and the cricket- us swoon over the beauty of this also helped KKR gain a lot of pop- ers have a legion of impassioned lovely contest and makes us fall ularity. followers behind them at possibly in love with this sport, once again. The whole idea of this unique helped dream11 all times. In addition to the loyal One such ad was a meticulously and iconic ad garnered a huge fans, there are several brands and planned ad campaign by telecom and humongous response and By Atharva Agashe companies who bleed blue and giants, Nokia, called Sabki Jeet people fell in love with this su- develop ads which bank on the Pakki. Nokia, which was the prin- per-ad which featured some of PL is considered as the best Cricket, a user can create his/her Game hai! immense popularity of this sport. cipal sponsor of Kolkata Knight their favourite icons. T20 League in the world fantasy teams in sports like Foot- Ye mai kar leta hu, aap Dream11 The Riders (KKR) during 2009, de- Nokia gained immense popu- Iand anybody would hard- ball, NFL, Basketball as well as pe team banao! (IPL), India’s carnival T20 festival vised this ad which primarily fo- larity and their sales surged up to ly counter this statement. IPL is Handball. These are the two lines which is arguably the biggest mood lift- cussed on giveaways to customers great heights, because of this in- watched all over the world and The profit in terms of -mone are ruling the internet. There are er and biggest cricketing event of to make it two-ended. The basic novative ad campaign. every cricketer dreams to play in tary gains will be declared by the various memes, jokes and photos India. The IPL invokes amongst aim of this ad was to distribute ex- this league. Dream11 Company after their fi- which have these taglines. The After DLF, Pepsi, Vivo, Dream11 nancial results, but in terms of advertisements were successful got the honour of being listed as popularity, Dream11 has reached because they targeted the rules the title sponsor of the Indian heights. From tea stalls to crowd- of gully cricket in India. Even the Premier League. The sponsorship ed grounds of the city, one can current best bowler of the world the emergence of fantasy deal for IPL 2020 was signed for hear the discussion of the captain was denied to bowl because he Rs 222 crores. Dream11 signed MS chosen and the num- ber of bowled fast. One of the best cap- sports brands in 2020 Dhoni as its brand ambassador in points a partic- tains in the world was given out 2018. The campaign Dimaag Se ular player in because he hit the ball to the kha- By Ahan Sen Dhoni was launched during the the team doos uncle’s scooter. India’s open- 2018 IPL Season. gave to er couldn’t open the innings be- Who or what is a Dream11? current BCCI President who have sports operators were Rs 2400 Before signing the contract of the user. cause the - Middle aged people across ensured that their names stick in crore in Financial Year (FY)20, the title sponsor of IPL, Dream11 Dream11 rule is Jis- “ India, probably. your head through a series of ag- compared to Rs 920 crore in was just another fantasy game had a major ki bat, uski I’m sure everyone would have gressive marketing campaigns. FY19. That’s a rise of almost three where people who love predicting impact through batting! noticed that India’s premier Even though cricket is the pri- times in a year! This even has a the performance would choose its advertising and Despite not cricket event, the IPL, has a new mary sport in question, football, lucrative windfall for the govern- their players, invest some mon- branding. Stars like mentioning title sponsor this year-Dream11. volleyball, hockey, and baseball ment, as industry estimates indi- ey and win some amount if they , Rish- the names, Dream11 is just one of several fan- are also fast capturing the imag- cate that online fantasy sports op- win the contest. Now the equa- abh Pant, Hardik many of the tasy sports apps that have been ination of New India. erators cumulatively paid Rs 445 tions have changed as the repu- Pandya, Jasprit readers emerging, or rather, exploding in It might surprise you to know crores in goods and services tax tation and the reach of Dream11 Bumrah, Mahen- imme- India over the past year. It is not that the Indian fantasy sports (GST) in FY20. have gone up. Being the official dra Singh Dhoni, Shi- diately just Dream11, but also its com- market is already a major player, Mobile Premier League (MPL), sponsor, people started trusting khar Dhawan and Ravindra Jadeja recollected the advertisement in petitors such as my11circle.com, showing staggering growths. The one such fantasy sports app spon- Dream11 more and the number of featured in their advertisements. their mind and this is exactly the endorsed by Sourav Ganguly, the gross revenues of online fantasy sors two major IPL teams, Royal active users also rose. Along with Yaha sab same hai, ha ye apna success of Dream11!

06 07 VIGYAP VIGYAP

click here to view the satrang: creating campus on a stir on social minecraft!

By Mahi Raja, Nikhita Awal, Shreya Pradeep & Somalika Chhabra

atrang was a dream that was seen by the batch connect with the students, focus more on them hav- of 2019, worked tediously on by the Batch of ing fun with the page rather than restricting our- S2020 and finally, with the undying support of selves to maintaining an aesthetic” Urvi adds. the senior batches, executed by the Batch of 2021. While making a microsite is often a preferred Being SCMC’s first ever virtual fest that had events path for College Fests to follow, ours was different across performing arts and all the four specializa- because we caught the attention of our batchmates tions, including the much celebrated Treasure Hunt at the place they give it out the most- Instagram and and Satrang Big Brain Quiz, creating the hype for it Twitter. This way, they didn’t need to go elsewhere was imperative. to check or update themselves and had everything But the virtual nature of it was something that the at one place. Cultural Coordinators and the Events Team couldn’t Not just Instagram Posts and IGTV videos, the do much about; which is where the Social Media Dance Club, Music Club, and the Poetry Club de- Team came to cided not to let their rescue. our limitations the building we longed for The “Market- overpower our ing” as we’d like live open mic ses- By Anantjeet Singh Dutt to put it, for this sions, and took to one of a kind Instagram Live to ver since we began online How did we achieve this? The SY. He came up with a function- dream fest of conduct the Po- classes, the pressure has SYs and FYs added mods to the al elevator system using red stone ours, was done etry and Music Ebeen on, but something had server we were working on to and command blocks, things I entirely through Open Mic that been missing. You truly never val- make the process faster (Specif- didn’t even know existed in the Social Media saw a phenom- ue things you have till you lose ically, World Edit). Here’s some- game till he introduced them to Platforms using enal response them, and losing our ability to thing crazier; the project had 2 me. He was also up almost every SCMC Pune’s of- from the audi- hang out on our campus was tak- TYs, 2 SYs and 2 FY spending night working. No matter when ficial Instagram ence and partici- ing a massive toll on us. their sleepless nights working on I log in, Vibhav was somehow al- Page, their Offi- pants alike, while While the Satrang prepara- the build. That’s right, Yashaswi ways there. cial Twitter Page the Dance Club tions were going on, Trisha from Bundela, a FY, who has never seen Finally, with the help of Kunal, and their Official had their improv batch 22 sent Kunal Gandhi, the the campus, did heavy lifting on who pulled in a lot of resources Youtube Channel. dance round on culture coordinator, a post about this build by using the small gal- for us and made this build pos- “We didn’t re- the Live that sent how 800 students built their col- lery of photos we had and pure sible, came on to the server one ally have much heads swaying lege on Minecraft. He shared this imagination! Then there is Kabir, day, thinking “abh tak toh SCMC of a plan to begin and feet tapping Avinav Ghosh, our in-house mu- the second FY who helped us and ban gaya hoga”, and found the en- with, we would across screens. sic producer who jokingly asked kept the server running on his tire campus and football ground just be told what “For a moment, Kunal “What if we built our cam- computer 24/7 so that we could completed. The entire build took message needs we forgot we were pus?”. Next thing you know, there work on it anytime. just shy of a month and the vid- to be communi- not actually in the is a message on our group chat This build also needed creativ- eo took 3 days, but with the help cated, that is the Amphitheatre!” “Anyone who knows Minecraft ity and special reasoning skills. of Harshwardan Sisodia’s beast events, the rules, says Music Open PM”; that’s when it all started. Avinav laid the foundation and of a PC, we were able to get a and the judges Mic Host and I was added to a group called base schematics for the build in- smooth recording in time and and we would get Club Head, Ni- “Minecraft” and told “Guys, we cluding material, colour, scale, gave our college the surprise we started working kitha Awal. are making our building in Mine- etc. Akshat Bhatnagar, built a lot had planned. on the creatives While Satrang craft” and our secret project be- of the complex internal structures It was truly a beautiful project with our amazing was taking over gan. The initial plan was to build and did a lot of world editing for that took the batch by surprise and design team alongside” says Urvi Shetye, member of Instagram, the #Satrang2020 had around a 1000 the SCMC building, from outside, us to cover up our mistakes, and we were overjoyed to see people the Satrang Social Media Team. mentions on Twitter taking the hype to our students’ and maybe a few classrooms since lastly, I did nothing but devise getting emotional about it while They put up stories through Instagram everyday real time tweeting about every event. there were only 6-7 of us and a plans to prank Kunal whenev- Kunal gave them a virtual tour. It to hype up the events and even to announce the fi- When the time came for the rather emotional month’s time to finish this. Turns er he came to visit, which were was the perfect end to Satrang. It nalists for the prelims round of the events. There journey of spending a week with our screens witness- out 6-7 students were enough be- squashed by the SYs and FYs ev- built new friendships across the was a great deal of audience engagement using Polls, ing outstanding talent, the Satrang Closing Ceremo- cause not only did we create our ery single time. three batches and we had a blast stickers, questions, memes and much more! ny turned into a bittersweet goodbye, and watching building, (which is architecturally One of the most integral work- fun extending the build well be- “What I liked best was that we were following a the augmented tour of the college was a fulfilling complex), but also the whole Old ers who probably worked harder yond what Kunal wanted. It is safe theme but not really an aesthetic which helped us end to a beautiful ride that was Satrang 2020. Viman Nagar Campus! than most, was Vibhav Saraf of to say, Mission Accomplished!

08 09 VIGYAP VIGYAP the vigyap league

vigyap round 1 in a nutshell By Priyal Jain

Tum daudna chahte ho, udna chahte ho, girna bhi ticipants as they sifted through their favorite movies chahte ho ... bas rukna nhi chahte.” for that one scene; the scene that would perfectly “ This was the spirit with which Mallika Mansuri marry a product to create effective advertisements. and B. Shashank, AD Club Heads 2021, inaugurat- So now just like that Rohit from Koi Mil Gaya is sell- ed the first round of the Vigyap League. With the ing contact lenses and Joker is selling burgers. With launch of Vigyap E-Magazine, the team already had an overwhelming participation of around 80 stu- their hands full but the AD Club and its heads are dents, Round 1 was filled with unique and unexpect- known for living outside the box. ed ideas. The 5-rounds long League is an innovative and To maintain the transparency in scoring, the club interactive way to keep the students engaged in the heads decided to have industry experts judge the process of studying, making and enjoying the art of event. Ms. Snehal Galande, the Head of Department, advertisements. “To me, Vigyap is an excuse. It’s the Advertising in SCMC brought her expertise to assess best excuse I’ve gotten in a long time, to work, to cre- the submissions. Along with her, Mr. Shreevar Ch- ate content, and to start filling up my portfolio.” Sha- hotaria, a celebrated alum and currently a Content shank a purveyor of and Communica- quality content in tion executive at round 2: the ipl nostalgia SCMC underlines SOCIAL was called the value of mak- upon to judge the By Mallika Mansuri ing the best of the filmatisements. lockdown blues. Copy, Connect Along with validat- and Crazy pop cul- he Indian Premier League, ride the topical wave and that nection between “Dream 11”, the ing comments and ture scenes were that began in 2008 as a do- brought us to the Idea of incorpo- concept of wishes coming true at likes on Instagram, the special ingredi- Tmestic league seeing play- rating Paper Boat making a cam- 11:11, and the recollection of the Vigyap opened ents that the partic- ers from across International paign for the IPL. dreams of every 11 year old wear- content creation to ipants were marked Cricket compete against one an- The participants were given a ing the national jersey. The judges be certifiable by the on along with their other being in teams representing brief, and asked to make a pitch found it refreshing and out of the college and attain a presentation. After Indian states, today has become deck with their ideas under the box, so to say. place as important reviewing all the the most exciting event in Indian campaign banner Paper Boat x Winning the second position, as academic record. submissions, the Television and Sport history to IPL. Bavana Gone from Batch 2021, SCMC Vigyap judges decided the look forward to. Through this round, we want presented a twitter campaign to - The League, saw three winners of Ever since it began, the IPL has to accustom the participants into relive your best IPL memories; as dramatic a start the 1st Round of been associated with countless creating pitch decks and strate- while the third position awardees, as the name. With the Vigyap League. memories for a child growing up gizing for a campaign and to help The “Rule of Thirds” team from a launch campaign Bavana Gone of in any part of the country, ranging them get their hands on the kind Batch 2022, including Siddhi Sat- that did not sit well Batch 2021, shoul- from the tantrum that we threw to of assignments that they will be pathy, Trisha Welde and Hannah with the audience, dered the weight of buy our favourite team jersey to required to do when applying for Sarasu John, outdid themselves to genuine apol- creating a distinc- the thrill of walking in the noisy internships in reputed advertising by adding a twitter campaign, a ogies and then a tive Filmatisement; stadium for a live match, to the and digital marketing agencies. microsite league related to pack- should-be-taught- one can seldom go catchy and unmissable IPL cam- We received a phenomenal reac- aging, and an Ad Film series, with as-a-case-study wrong with Bahu- paign songs (Dil Jumping Japang tion on the announcement of this a generous sprinkling of puns and kind PR action bali and some pro- Jumpak being my most memora- round because of the timing of it paper boat values. charted the course tein powder. The ble one), to holding your science matching with the Indian Premier of Vigyap. results brought A textbook in one hand and asking League and the campaign being All in all, the pitch decks we re- After dedicated deliberations and discussions, the Good Newwz for Apekshith Ganesh of Batch 2023 your mom to stand in that very high on relatability and nostalgia ceived were not only beyond our brief was presented to the participants. Bahut simple, who stood second and finally Sai Haraesh Bharad- position because the last time that After having received some expectations but also very profes- in fact, sirf ek shabd - Filmatisements! The mails were waj Kallakuru had his way as he came third in the she stood there, Dhoni hit a six, creatively enriching entries for sional in terms of the kind of ex- sent out, examples prepared and “help” uploaded competition. and set hearts racing. this round, the participant with ecution, and we hope all the par- on the drive, it was time to get the show on the road. Vigyap will continue to bring with it a semes- Playing on this nostalgia, we the highest score from both the ticipants had as much fun making Exciting, quirky, and challenging, the theme for ter worth of fun with more rounds and simulating decided that for the second round judges was Samiksha from Batch them, as we did, while reading the first round sparked creativity amongst the par- briefs. Picture abhi baaki hai mere dost! for the Vigyap League, we should 2023, who made an amazing con- them.

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