Broadcasting the BUSINESS WEEKLY of TELEVISION and RADIO

IGOKUAXT 0, I901 4GXI5 ;101X TEAK Broadcasting THE BUSINESS WEEKLY OF TELEVISION AND RADIO

The true cost of buying network participations. p23 FCC decides to look at Justice's ABC -ITT evidence. p44 Network radio's top 100 spend 10% more in 3d quarter. p30 Nick Johnson doesn't like mass -media control policy. p52

Library COMPLETE INDEX PAGE 7 Gart B. Yiu'sa!:er Moorhead Minn. .r4/t7

What's better than "Hazel" in black and white?

Television's premium family show starring Shirley. Booth. 154 alf- hours: 34 in black- and- wf1té, 120 in you- know -what. Distributed exclusively by creen Gems. WHAT THE HR/AT'

Effective this month, Advertising Time Sales, Chicago, Bob Schroeder and John Murphy have Inc. has been brought into H -R Television and H -R moved to 35 East Wacker Drive, and in St. Louis, Representatives, Inc., consummating the biggest Bob Hetherington is now located at our Syndicate single business transaction among independent Trust Building offices. Jim Neal joins us at 211 station representatives in recent years. The "mar- North Ervay Building in Dallas, and Charlie Rem - riage" has important overtones in the buying and bert can now be reached at 321 Bush Street, H -R selling of Spot broadcast time. One of its prime in San Francisco. objectives is to provide buyers of Spot with greater This blend of professional sales personnel - and more efficient services through a single com- combining the best know -how and experience of pany. H -R and ATS - can only mean more and better To our good customers at advertising agencies sales service than ever before for advertisers. throughout the country, the consolidation of the agencies, and our represented stations. It is an- two firms means you'll now find ATS personnel other step in our continuing effort to provide you among the twelve H -R offices presently serving with the best service in the industry, through the you: Tom Campbell, Art Elliot, John Andariese, development of more efficient techniques to make Marty Daniels, Dick Delaney, and Dee Heather are Spot easier to buy; including H -R pioneering lead- now located at H -R headquarters in New York. In ership in electronic data processing, and our di- ARRIAGE MEANS

risionalization of sales manpower to create more The resulting mix of H -R and ATS radio and :oncentrated sales service for three limited station television stations gives you the opportunity to buy ists. in greater depth, and with more convenience, You'll also find the following fine ATS radio through a single source. nd television stations now wearing the H -R logo: In short, this 'marriage' means better things for Spot broadcast advertisers in an increasingly complex media world, in which H -R is the one repre- "ELEVISION RADIO sensative "on the move," dedicated to making Spot CRLD -TV Dallas KRLD Dallas easier to buy. The Lee Broadcasting Stations .i1QA -TV Quincy WTAD Quincy CGLO -TV Mason City KGLO Mason City CEYC -TV Mankato

;THV Little Rock WATE Knoxville TV Corpus Christi KSIX Corpus Christi IPSD -TV Paducah When your business is beverages,

MULTI -CITY TV MARKET WGAL -TV delivers sales ,w,,.a:el

.N.OK,N:,37.-. With top- audience reach in Lancaster, Harris- and York -Channel 8 delivers a great row burg, purchasing -power audience. Another plus factor

READING is 23 %* color penetration for its all -color local YMNON HARRISBURG telecasts and NBC full -color programs. Whatever your product, WGAL -TV delivers more sales LANCASTER e ,. , YORK ... CNNNer. IMO ...... -. qq.,r..N. action per dollar.

be IOETTYSSUlO . Based on Oct: Nov. 1966 Nielsen estimates; subject to n...uN ..... xuwevo ,, inherent limitations of sampling techniques and other WAY OOOOO qualifications issued by Nielsen. available upon request.

OOOO Town 33113131 \ wurN,NSn

LANCASTER, PA.

Representative; The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco Steinmar TeII@ViSiOn Btaticn la Clair McCollough, Pres. WGAL -TV Lancaster -Harrisburg -York, Pa. KOAT -TV Albuquerque, N.M. WTEV New Bedford -Fall River, Mass. /Providence, R.I. KVOA -TV Tucson, Ariz.

4 BROADCASTING, February 6, 1967 R and D at CBS CLOSED CIRCUIT -- Electronic system of reproducing 7 and transmitting color film at costs basis, late evening Bishop comparable to black and white re- for its Joey Secret signals Show, which starts April 17. New portedly is under development at CBS Laboratories. Details are clearance target at network reflects New system of monitoring for closely firming of guarded, but sources close to inside six new clearances reported proof-of- performance of TV commer- late last week: KTvt(Tv) St. Louis; say black- and -white prints are made cials is due for testing this month by KATV(TV) Little Rock, WLKY- from color film and these are then Ark.; Broadcast Advertisers Reports. It's TV Louisville, Ky.; WLBW -TV transmitted in color by special Miami; called "Videomatic" and reportedly - - KTUL -TV Tulsa, Okla., and KRTV(Tv) gear. System is reported to have come involves insertion of invisible coding Denver. At week, out of same CBS Labs research pro- end of last clearance into video signal. with code then totaled 110 stations. gram that is said, equally authoritative- picked up by audio monitoring and ly, to have produced no less care- relayed to BAR's computers. Test is fully guarded developments looking Mexican sports slated as part of BAR's regular toward system of making and repro- monthly audit of Baltimore stations. Another ducing low -cost TV recordings for Spanish International Network, New system, involving sub- sonic audio coding is home use. York, hoping to capitalize on grow- meanwhile being ing popularity of sports programing developed by Agencies- Media- Some time ago there were reports Performers -Sponsors in U. S., plans to release for syndica- (AMPS), with that CBS Labs had developed method field tests tentatively tion here packages of soccer, planned for of video recording on disk, but they boxing, Philadelphia wrestling and jai -alai Films, originally (CLOSED CIRCUIT, Jan. were vigorously denied by CBS. It's 23, 30). now learned that "disk" is not correct produced at Telesistema Mexicano. word to describe video record that Programs would be dubbed in English is end result of CBS process. There's for U. S. marketing. films run from The copyright bill one report that CBS system could 60 to 90 minutes. SIN plans to show produce video records in quantity packages at National Association of Copyright future for CATV is only for less than $2 each. Each record has Broadcasters convention in Chicago one of several topics on agenda for capacity of 26 minutes of video pro- in April. board meeting this week in Clearwater, graming, according to one source. Fla., of National Community Televi- sion Association, No end of advice but it's likely to be Overmyer plans most significant. Cable leaders expect copyright bill to be enacted this Con- FCC is expected to make public gress, although they hope to persuade Official of Overmyer Network has this week whole packet of ex parte lawmakers to modify some sections. been in touch with major broadcast letters and wires received in connec- groups on propositions involving sale tion with proposed merger of ABC Big question is how best to organ- of one or more Overmyer stations, and International Telephone & Tele- ize payment collections. Since it's ap- participations in Overmyer ownership graph Corp. Score or more are from parent individual cable owners can- or combinations of both. So far as is members of Congress advising corn - not deal directly with hundreds of li- known, no deal has been made, al- mission on how to proceed; some urg- censee holders, best arrangement though high sources at Overmyer say ing commission to stand fast against would seen[ to be establishment of important one is imminent, perhaps pressure of Justice Department for some sort of collection agency. This not with company now in broadcast- hearing, other asking commission to has been major element of exploratory ing. Overmyer owns one operating grant hearing Justice has requested. conversations during past few months UHF in Toledo, Ohio, holds con- Commission answers, which were be- between copyright representatives and struction permits for U's in Atlanta. ing drafted Friday (Feb. 3), presum- NCTA officers - chairman Alfred Cincinnati, Pittsburgh. Houston and ably will be brief and refer to com- R. Stern. Television Communication San Francisco areas. mission order, issued last Wednesday, Corp., and president Frederick W. requesting Justice to make public its Some time ago D. H. Overmyer, Ford. evidence in case (see page 44). who owns network and stations (and large warehouse and leasing organi- Up in air zation), said outside financing for TV Hot prospects enterprises was indicated (CLOSED Advertising trend developing among 2), CIRCUIT, Jan. because of projected Current feeling at CBS -TV is that major airlines with national and inter- costs of $100 million to get ON into crop of some 20 pilots for 1967 -68 national routes to spend more heavily full operation. Officials insist that net- season is best in many years. One in network TV is expected to bring work will meet target date of April network executive indicates possibil- their total investments substantially 3 to begin feeding two-hour daily ity that this time CBS may program over $6 million spent in 1966. Air- variety show from Las Vegas (see even more than seven new shows it lines have been hefty spenders in spot page 58). has running this year. His reasoning: TV (estimated expenditures in 1966: In past, when pilots were mediocre it $22 million) to reach prospects in Bishop lineup was better to take chance on estab- leading cities where they originate lished programs. Now with pilots flights. Network TV spending will be Expectation at ABC -TV now is that seemingly first-rate, there'll be incli- increased to reach travelers away from it'll clear minimum of 125 stations, nation to drop more of network's originating points of overseas and with only few on delayed- broadcast borderline shows. cross -country flights.

BROADCASTING, February 6, 1967. Vol. 72. No. 6. Published every Monday, 53rd issue (Yearbook Number) published in January. by BROADCASTING PUBLICATIONS INC., 1735 DeSales Street, N. W. Washington, D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROADCASTING, Washington, D. C. 20036. WIODaugust 22, 1966 brought the SOUND OF THE MAJORITY/7 4,41V-. to miami O D a) offolfigt....v.w*-Azwrvhaiv, miami loves the SOUND OF THE MAJORITY

WIOD is now the /)/2/1/6

number adult- programmed station in miami

* miami mediastat october - november 1966 #1 total accumulative reach

ce'4.? =r"Ir fit oivi mvo.r

THE SOUND OF THE MAJORITYam Miami, Florida Represented by Edward Petry & Co., Inc. "Any figures quoted or derived from audience surveys are estimates subject to sampling and other errors. The original reports can be reviewed for details on methodology." COX BROADCASTING CORPORATION STATIONS: WSB AM- FM -Tv, ATLANTA; WHIG AM- FM-TV. DAYTON¡ WSOC AM.FM.TV, CHARLOTTE; WIOD AM -FM, MIAMI; WIIC -TV, PITTSBURGH: KTVU, SAN FRANCISCO.OAKLAND

6 BROADCASTING, February 6, 1967 WEEK IN BRIEF

Minute -by- minute, network -by- network breakdown of TV UHF applicants may be ultimate winners as WTTV(TV) network advertisers and estimates of what they pay is Bloomington -Indianapolis again seeks to move to capital part of new BAR service. January report places network city. Station offers money and tower space to ETV, tower

business at $132 million. See ... space to commercial U. See .. . WHAT SPOTS REALLY COST ... 23 EVERYBODY LOVES ETV ... 57

FCC leaves path open for any action in ITT -ABC merger. Paris, Ky., gets FM grant; but Johnson, while voting for Commission delays consummation of merger to let Justice grant, wants commission to issue statement encouraging Department offer possible new evidence. Cleavage on others in area to apply for facility when license renewal commission still wide. See ... comes up in 1970. See ... FCC WANTS EVIDENCE ... 44 JOHNSON CONCURS, BUT ... 52

BBDO's Maneloveg expresses disappointment with sec- NET president White withholds total endorsement of ond- season offerings. Aided by computer, he picks 'In- Carnegie Commission report. Backs it in principle, but vaders' as only potential winner. Sees little hope for next sees much of it as too idealistic and he is wary of implied

season and berates industry. See ... criticism and effect on NET. See . , . 2d SEASON 'SICKENING' ... 64 DOUBTS ON CPTV...53

FCC's CATV authority again challenged as Jerrold Results of ABC's pilot study on radio audience attitudes files suit in court of appeals on behalf of Texas system. will be available to network and its six owned stations Jurisdictional issue is also raised by CATV system in early next month. Nassau meeting also reveals brisk sales Toledo. See ... climate for division. See ... PRESS CHALLENGE ...58 IN DEPTH STUDY ... 56

Finding lack of 'tangible support' within industry, Pick your cause and look to Capitol Hill- someone is WHEN -TV Syracuse, N. Y., withdraws its special rate card sure to have filed a bill on it. Early days of new session for color. Says it will re- examine color charges. Katz finds measures in hopper on daylight time, copyright, maintains color is worth extra price. See ... ETV funds, longer licenses. See ...

RATE CARD ON SHELF ... 36 WEIGHING BILLS . .. 50

DEPARTMENTS

AT DEADLINE 9 MONDAY MEMO 20 llroatIcastinq BROADCAST ADVERTISING 23 OPEN MIKE 19 PROGRAMING Published every Monday, 53d issue CHANGING HANDS 56 64 (Yearbook Number) published in CLOSED CIRCUIT 5 WEEK'S HEADLINER 10 January by BROADCASTING PUBLICATIONS INC. Second -class postage paid at DATEBOOK 14 WEEK'S PROFILE Washington, D. C., and additional 93 offices. EDITORIAL PAGE 94 Subscription prices: Annual subscription for 52 weekly issues $8.50. EQUIPMENT & ENGINEERING 72 Annual subscription including Year- book number $13.50. Add $2.00 per FANFARE 72 year for Canada and $4.00 for all other countries. Subscriber's occu- FATES & FORTUNES 74 pation required. Regular issues 50 cents per copy. Yearbook Number FINANCIAL REPORTS 62 $5.00 per copy. AMERICAN BUSINESS PRESS, INC. 79 Subscription orders and address FOR THE RECORD changes: Send tO BROADCASTING Cir- culation Dept., 1735 DeSales Street, INTERNATIONAL 73 N.W., Washington, D. C.. 20038. On changes, please include both old and LEAD STORY 23 new addresses plus address label from THE MEDIA 44 front cover of magazine. HULA'

BROADCASTING, February 6, 1967 7 Thank you, Needham, Harper, Steers, most recent subscriber to circulationPu!se'tJ first radio coverage study in 7 years- It's in the field now! It will be done in 2 waves (Jan -Mar, July- Sept). It's done face -to -face.

ARE ALA IN : NOW BULLET WE WORD THAT THE RECEI D WE HAVE JUST COVERAGE STUSTUDY OTHER RADIO ONLY BEEN ABANDONED 19 6 7 HAS SCHEDULED FOR RAGE STUDY ONLY COVE 67 IS THE NOW CP OUT! AND CARRIED BEING OFFERED

Nothing takes the place of personal interviews in the home. The Pulse, Inc. New York: 730 Fifth Avenue, JUdson 6 -3316 Chicago: Paul Gillett, 435 N. Michigan Avenue, 644 -7140 Los Angeles: Allen Klein, 6404 Wilshire Boulevard, 653 -7733 Late news breaks on this page and on page 10 Complete coverage of week begins on page 23 AT D EAD L I NE 3 ity Network initially will sell spots, Long Island Cablevision Corp. and Suf- Trigg -Vaughn sale is later sponsorship of five- minute news folk Cable of Shelter Island Inc., which shows. operate CATV systems in eight Long approved; KMBC sold Island communities and areas. CATV's are in Hartford -New Haven, Conn., All -U market loses out market (ranked 14th), and propose to FCC announced approval Friday import distant signals from New York (Feb. 3) of sale of Trigg- Vaughn sta- in top -100 CATV shelter City. tions to Doubleday Co., one of coun- Commission also announced order try's largest book publishers. Price: FCC has rejected notion that in ma- prohibiting Jamestown Cablevision Inc., $14,125,018. jor, all -UHF markets, it assume pres- operator of CATV system in Lakewood, Stations involved are KROD -AM -TV ence of full -power VHF station in de- N. Y., from carrying pre- released pro- El Paso, KOSA -TV Odessa -Midland, KITE termining whether or not CATV's are grams of Canadian stations. Action was Terrell Hills, KITE -FM San Antonio, affected by top -100 market rule. taken in connection with petition filed all Texas; KDEF -AM -FM Albuquerque, Commission announced Friday (Feb. by WBEN -TV Buffalo, N. Y. N. M.; KHOW Denver; KRNO San Ber- 3) denial petition by WANE -TV (ch. 15) nardino, Calif., and construction permit Fort Wayne, Ind., requesting special for KDTV(TV) (ch. 39) Dallas. relief against proposed CATV system RKO General- Triangle in Stations are being transferred to of GT&E Communications Inc., at An- Doubleday Broadcasting Co., with Cecil gola, Ind. hands -across -continent L. Trigg, present president of Trigg - Angola is some 35 miles from Fort Vaughn stations, continuing as chief ex- Wayne, and beyond Grade A signal Unique cooperative deal between two ecutive officer under new ownership. of any of Fort Wayne's three UHF station group operations, was revealed Besides Mr. Trigg, other Trigg -Vaughn stations. Fort Wayne is 96th market. on Friday (Feb. 3). RKO General - principals are Jack C. Vaughn and Accordingly, rule prescribing hear- owned KHJ -Tv Los Angeles will produce Grady H. Vaughn Jr. Trigg-Vaughn ing for CATV's proposing to import hour golf sports special for telecasting group was formed 12 years ago, and distant signals into top -100 markets on Triangle Broadcasting Station chain, retains KOSA Odessa, Tex. doesn't apply to GT &E. (Limits of mar- as well as on its own facility. Dissenting was FCC Commissioner ket follow Grade A contours of stations Sports special will cover highlights of Robert T. Bartley. Commissioner Nich- in it.) final two days of action of first $30,000 olas Johnson abstained from voting. WANE -TV asked commission to hy- American Astrojet golf tournament, to Meanwhile, Metromedia announced pothesize presence of full -power VHF be held at La Costa, Calif., Feb. 11 -12. Friday (Feb. 3) sale for $2.2 million station in determining limits of Fort Event combines one pro football player in cash of its KMBC -AM -FM Kansas City, Wayne market, and then set GT &E with one pro baseball player for 30 Mo., to Bonneville International Inc., proposal for hearing. Commission re- teams. Air date of special is still to be which is owned by Mormon Church jection was on 5 -to -i vote. determined but American Airlines will (CLOSED CIRCUIT, Jan. 30). In another CATV matter. commis- sponsor on both KHJ -TV and Triangle Metromedia retains KMBC -TV in sion waived top -100 market rule for stations. transaction, which is subject to cus- tomary FCC approval. Announcement Goes to black ink made by John W. Kluge, Metromediá s chairman and president, and by Arch Undercutting the press Wilding Inc., Chicago TV commer- Madsen, president of Bonneville. Bonne- cial studio, reports 1966 sales up 34% ville receives first refusal rights should Television Bureau of Advertis- to $15.2 million and profit of $756,- ever to sell KMBC -TV. Metromedia decide ing released Friday (Feb. 3) blue- 000. Firm had loss of $367,000 in Both companies are group owners. print of plan whereby local TV 1965. Metromedia, with sale of Kansas City stations may counteract campaign radio stations, will own 12 radio (AM running in newspapers in which and FM) stations and four TV stations. leading corporate executives, in- NAB opening membership Bonneville, based at KSL- AM -FM -TV Salt cluding Robert W. Sarnoff, presi- Lake City, has radio stations in New dent of RCA (see page 30) extol drive in southern states York (international shortwave WNYW values of newspaper advertising. and KIRO- AM TVB will distribute facts and and also wRFM[FM]) -FM- National Association of Broadcasters TV Seattle. figures to stations showing that 11 is preparing for concerted "station re- of 17 corporations which have an- lations" drive in Mississippi, Louisiana nounced cooperation with news- FM and Alabama starting next week. NAB sales group paper industry actually spent con- will have five field men in area for three siderably more money in TV than of five -station FM weeks, and two representatives from Formation sales in newspapers. TVB also will WHDH- headquarter's staff will be on scene for network has been announced by suggest to member -stations that WGAN- opening week of Feb. 12. Visits will be FM Boston. Other stations are on day particular corporation's FM WHYN -FM Spring- made to member and nonmember sta- Portland, Me., ad is running in local newspapers tions. field, Mass., WPRO -FM Providence, R.I., they might undertake "salute" to Although not billed as member re- and WNHC -FM New Haven -Hartford, that same advertiser on station cruitment drive, NAB membership Conn. for use of TV medium. Represented regionally by Harold H. in area is lower than national average Segal Co., Boston, New England Qual- and code subscribers in region are even

more AT DEADLINE page 10

BROADCASTING, February 6, 1967 9 fewer. Still uncertain is whether repre- Religious programs are sentative of NAB Code Authority will WEEK'S HEADLINER make trip. not bogus, station says Task force will be headed by William Grant Tinker, Carlisle, vice president for station whose resignation Richard Eaton's WOOK -AM -TV Wash- services, and Alvin M. King, director as second- in -com- of state association liaison. Field men ington last week denied allegations mand of NBC- made by Washington Community will be: Spencer Denison, Oliver W. TV programing Henry, Ernest C. Sanders, Dan Valen- Broadcasting Co. that stations are was disclosed carrying "spurious" religious program- tine and Hamilton M. Woodle. weeks ago two ing (BROADCASTING, Jan. 9). (BROADCASTING, Woox, which programs to Washing- Mediastats sets separate Jan. 23), will join ton's Negro community, said that its Universal City religious broadcasts "are made in good weeks for TV and radio Studios Television faith by ordained ministers who offer Mr. Tinker in Hollywood as their listeners nothing at all extraordi- VP- network pro- Media Statistics Inc. plans major nary. . . ." Stations said that beliefs changes in its Mediastat radio audience graming, effective Feb. 13. Mr. Tinker, aired are similar to beliefs and prac- reports, highlighted by measuring radio who had been at Benton & Bowles and tices of dominant U.S. religions. to NBC one week and TV next week in place of McCann -Erickson, returned Washington Community, whose vice (where he had begun in 1950) in late present method of combined TV -radio president is Drew Pearson, newspaper diary measurement, it was announced 1961. Last June, he was appointed VP columnist and radio -TV commentator, Friday (Feb. 3). in charge of programs in New York, had charged that waxes religious pro- Research organization felt it was after serving in same capacity on West grams offered for sale such "magic arti- "too burdensome" for same sample Coast. cles" as "money drawing incense," audience in particular markets to main- "conquer roots" and "spiritual baths." tain records on both TV -radio during Washington Community is one of two one week. Change -over will begin with For other personnel changes of the companies that filed competing appli- April -May reports and during transi- week see FATES & FORTUNES cations in August 1966 for woox's fa- tion, February markets will be surveyed cilities (BROADCASTING, Sept. 5, 1966). with radio -only diary. WOOK also denied Washington Corn - In other changes, Mediastat said, munity's charge that Mr. Eaton was persons who refused to keep and re- they do not intend to seek control of guilty of offering "fictitious price sav- turn usable diaries will be reached by Avco. ing" to people who buy his book sold depth recall interviews via telephone Avco, whose shares have been selling on one of his programs. on daily basis; TV reports based on in- at around $28 before offer, rose on dividual TV diaries will be printed and stock exchanges. Firm, active defense issued to radio station and agency cli- contractor, is also group owner of ACLU joins Justice in ents for comparison purposes, and all broadcasting properties. markets scheduled to be surveyed in seeking ITT -ABC hearing June -July will be covered with new NAB is also querying its techniques in April -May so that de- American Civil Liberties Union has livery of reports can be made in June members on FM operations joined Department to Justice in request- in time for summer selling season. ing FCC to reopen ABC- International Mediastat also plans to expand num- Telephone & Telegraph Corp. merger April 2 around there ber of markets covered from 32 to 50 By time rolls case. should be little question as to direction by next fall, it was stated. ACLU filed petition asking commis- FM broadcasters are going and if they sion to hold hearing on proposed mer- are getting there. National Association ger and to permit it to intervene as Doubling ad outlays of Broadcasters and National Associa- party. tion of FM Broadcasters are going to ACLU said it was making request Zenith Sales Corp., Chicago, through FM stations to learn what they are do- because of proceeding's "enormous im- Foote, Cone & Belding there is doubling ing and how they are doing it. plications for keeping open channels of advertising expenditure in all media NAB today (Feb. 6) is sending out communication and free expression." for year's first quarter to sell color TV questionnaire to its 1,055 FM mem- ACLU said two -day oral hearing and other products. Participations in bers asking what they are programing, commission held on proposed merger color on CBS-TV and NBC -TV pro- how they are staffed, and they have -if was inadequate grams also are doubled. been duplicating their AM affiliate to permit consideration - of important issues bearing on public how they have split operations (BROAD- interest. CASTING, Jan. 16). Revere -Avco plan ACLU Last week NAFMB sent question- petition was filed after corn - mission naires to more than 1,600 FM stations, issued order asking Depart- FCC Friday (Feb. 3) told Avco ment looking for basic programing informa- of Justice to supply information Corp. and Paul Revere Corp. there is it has on tion. NAFMB survey, being conducted relied in stating merger might no need to file with commission for ap- produce anticompetitive by Inquiry Research Inc., is budgeted results (see proval of plan whereby Revere seeks to page 44). acquire 4 million shares of Avco stock. at $3,000 to $5,000 and asks for data Plan by Revere Corp., Worcester, including overall format, stereo and Mass., holding company, was revealed hours of operation. Ekco to JWT last week. Firm has offered shareholders Reports on both surveys- either par- of Avco $33 per share in effort to gain tial or total -will be made in Chicago Ekco Products Co., Chicago, names almost one -third of Avco stock. Formal at NAFMB's March 31 -April 2 conven- J. Walter Thompson Co. there for $1 tender is expected to be made in next tion and during FM Day (April 2) of million account, switching from Doyle few weeks. Revere officials have said NAB convention. Dane Bernbach, New York.

10 BROADCASTING, February 6, 1967 LEGEND IN H]IS OWN T FERN

r DON McN1EI1LlL

AMERICAN DAIRY ASSOCIATION

AMERICAN HOME PRODUCTS CORP. AMERICAN TELEPHONE & TELEGRAPH COMPANY

CALIFORNIA FEDERAL SAVINGS & LOAN ASSN. CALIFORNIA PRUNE ADVISORY BOARD

CHURCH & DWIGHT CO., INC. GLENBROOK LABORATORIES DIV. OF STERLING DRUG, INC. IN- SINK -ERATOR MANUFACTURING CO. KELLOGG COMPANY

I. B. KLEINERT RUBBER CO.

KNOX GELATIN. INC. KRAFT FOODS

LEHN & FINK PRODUCTS CORP. MACKLE BROS. DIV. THE DELTONA CORP.

PENICK & FORD, LTD., INC. SUCREST CORPORATION TORGINOL INDUSTRIES OF AMERICA

UNION UNDERWEAR CO.. INC.

WM. WRIGLEY JR. CO.

SRO FIRST QUARTER MCMLXVII'

The 34th year of the longest continuous reign of any personality in broadcasting has come to an end. But only to begin the 35th. And what an auspicious beginning. Don McNeill and the Breakfast Club start 1967 completely sold out for the first quarter. A tribute to his increasing popular acclaim and to the friendly persuasion and believability he brings to a product message. To legions of loyal followers, his word -of-mouth is a way of life. 1967 advertisers who would like to share in the acceptance that is Don McNeill's, should hail the ABC Radio Network. Well before the Ides of March. THE ABC RADIO NETWORK The All -Time Favorite...

Starring DUNCAN RENALDO As the "Cisco Kid" LEO CARRILLO As Poncho zzling f II o SMASH GALL SALES RECORDS! Just Ïik 'n the good old days!) 00ii/Ww

snapped up by This all -time record - III. TV Chicago, breaking rating leader AlreadyA' y WMAQ- Angeles, Calif. Tex. KTTV Los KHTV Houston, is now ready for a New York, N.Y. D.C. W -TV -TV Washington, Pa. WTTG Ohi brand new juvenile -TV Pittsburgh, Cincinnati, GáU WpSU WECO Minn. WSCO -TV TV Ne Minneapolis,Ft. Atlanta, audience. W Tex. WATL -TV Oregon WTENew Worth/ Dallas, Ft. K GW -TV Portland, Ohio Tampa, Fla. WDHO -TV Toledo, Orleans, WHEC -TV Rochester, Okla. R.I. Oklahoma City, la. Providence, I KLPR -TV Des Moines, N.Y. WOI -TV -TV Syracuse. Fla. -TV WNYS WJKS -TV Jacksonville, KTAR Utah Tenn. Salt Lake City, WRCB -TV Chattanooga, Francisco, Calif. ood stations). KTVU San (and 92 more g Phoenix, Ariz.

First corne, first served. For fast action call

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112 Central;.. h ork City. ` 19 a 2J P. S.- If y' aven't' seen - The Sports Package" for your unfilled program needs let us know. WALTER SCHWIMMER We get DATEBOOK channel A calendar of important meetings and events in the field of communications. REGIONAL SALES CLINICS OF RADIO ADVERTISING BUREAU .Indicates first or revised listing. Feb. 14- Ramada Inn, Dallas you Feb. 6-7 - Seminar sponsored by the Feb. 17- Marriott motor hotel, At- Canadian Radio Sales Bureau and Radio lanta. Advertising Bureau. Vancouver, B.C. Feb. 28 -Chase -Park Plaza hotel, St. Louis Feb. 6-8- Meeting of National Community relevislon Asaociauon board of directors March 3- Terrace Hilton hotel, Cin- can't g t cinnati Jack Tar hotel, Clearwater, Fla. March 17 -Hyatt House motor hotel, Feb. 6 -8 -Ninth annual conference on advertising/government relations sponsored by Seattle the American Advertising Federation. March 23- International hotel, Los anywhe e Speakers include Secretary of the Treasury Angeles Henry H. Fowler; W. Averell Harriman, April 18- Downtowner motor inn, U.S. ambassador -at- large. Shoreham hotel, New Orleans Washington. April 21 -Sheraton Blackstone, Chi- else. Feb. 6 -10- Program meeting sponsored by cago CBS Owned Radio Stations, exploring new May 10 -Hyatt House motor hotel, trend in talk radio. Desi Arnaz Indian Wells Burlingame, Calif. hotel, Palm Desert, Calif. May 11 -Cherry Creek Inn, Denver Feb. 7- Annual meeting of stockholders of May 12 -Town House motor inn, Columbia Pictures Corp. Studios of EUE/ Omaha Screen Gems, New York. May 22- Schine Ten Eyck hotel, Al- Feb. 7- Annual meeting of stockholders of bany, N. Y. Walt Disney Productions to elect a board May 26- Sheraton Barringer hotel, of directors and to transact other business. Charlotte, N. C. 500 South Buena Vista St., Burbank, Calif. June 12- Boston Statler Hilton, Boston Feb. 10 - Luncheon of the Western States June 16- Sheraton hotel, Philadelphia Advertising Agencies Association and presentation of association's "Man of the Year" award. Ambassador hotel, Los Angeles. Education- Feb. 10 -Entry deadline for the 28th an- ecutive director, NAEB/National nual Overseas Press Club awards for excel- al Radio. Disneyland hotel, Anaheim, Calif. lence in foreign journalism during 1966. Feb. 23- Annual stockholders meeting of Nominations are sought from individuals, Metro -Goldwyn- Mayer. Loew's State Thea- periodicals, wire services and broadcasters. ter, New York. Information and entry blanks should be ad- dressed to Awards Chairman, Overseas .Feb. 25 -UPI Alabama -Mississippi broad- Press Club, 54 West 40th Street, New York cast news seminar. Holiday Inn, Tuscaloosa, 10018. Ala. Feb. 11- Fourth annual awards banquet MARCH of the Washington section of the Institute of Electrical and Electronics .Engineers March 1- 3- Annual National Association of Washington. Broadcasters state presidents conference. Statler Hilton hotel, Sheraton -Park hotel. Washington. u Feb. 11- Directors Guild of America 18th Annual Awards Dinner. Beverly Hilton March 2 -4- Southern states conference TELEVÌSÏC4N Hilton (Region II) of the National Association of hotel, Beverly Hills, Calif., and Educational Broadcasters. Robert Meyer hotel, New York. hotel, Jacksonville, Fla. Feb. 13 -Mike Award dinner of Broadcast Pioneers and Broadcasters Foundation. March 3- 4- Annual radio -TV conference honoring WOR New York. Hotel Pierre. and clinic sponsored by the University of York. Oklahoma. University of Oklahoma, Nor- New man. Feb. 13- Annual meeting of stockholders of A. C. Nielsen Co. to elect eleven directors March 5 -7- Second national conference on and to transact other business. 2101 Howard long -range financing of educational televi- St., Chicago. sion sponsored by the Educational Televi- sion Stations division of the National As- Feb. 16 -Radio workshop sponsored by the sociation of Educational Broadcasters. Stat- Radio Advertising Bureau and the Associa- ler Hilton hotel, Washington. tion of National Advertisers. St. Regis J, hotel, New York. March 6- 7- Executive committee, National Community Television Association. Madison Feb. 17- 18- Annual winter meeting of New hotel, Washington. Mexico Broadcasters Association. Speakers Include Vincent Wasilewski, National As- March 7 -Special hearing on a space satel- There's a Ford it 'fuln..' sociation of Broadcasters president. White lite system by the Board of Broadcast Gov- Winrock motel, Albuquerque. ernors. Ottawa. Feb. 17 -19- Fifteenth annual meeting of March 7- Twenty -third annual dinner of the New England chapter of the American the Radio -TV Correspondents Association. Women in Radio and Television. Hotel Stat- Shoreham hotel, Washington. In February. The Ford Foundation's ler-Hilton, Boston. March 7- Thirteenth annual meeting and big role in noncommercial TV. The Feb. 21 -22- Meeting of National Association dinner of the New York State Broadcasters indirect sell: why and how advertisers of Broadcasters television code board. Association. Speaker will be Marcus Cohn, Camelback Inn, Scottsdale, Ariz. Washington attorney. Thruway Motor Inn, are deserting the hard pitch on TV. Albany, N. Y. How music in television commercials Feb. 21- 23- Twentieth annual conference March 9 International Radio and Tele- mood. What a mo- of the Western Radio and Television As- - creates the selling sociation. Speakers include Dr. Lee A. Du- vision Society awards its Gold Medal for tion- picture and TV producer thinks Bridge, president of the California Institute 1967 to Robert W. Sarnoff, RCA president. of made -for -television movies. Why of Technology and member of the Carnegie Bob Hope will serve as master of cere- 'Shane' reached the end of the trail Commission on Educational Tlevision; Laur- monies. Waldorf- Astoria hotel, New York. ence Laurent of the Washington Post; Dr. after 17 episodes. Call or write Tele- March 9- 10- Annual spring convention of Robert Hilliard, chief, educational broad- Arkansas Broadcasters Association. Coach- vision Magazine, 1735 DeSales Street. cast branch, FCC; Terrence O'Flaherty, man's Inn, Little Rock. N.W., Washington, D. C. 20036. San Francisco Chronicle; Chalmers Marquis, executive director of National Association aMarch 12 -17-Sixth annual Women's Page (202) 638 -1022. Or bureaus in New of Educational Broadcasters/Educational Workshop and the 1966 J. C. Penney -Uni- York, Chicago and Hollywood. Television Stations; and Gerald Sandler, ex- versity of Missouri Journalism Awards

14 BROADCASTING, February 6, 1967 !I1oubleshooters And all of them stand ready to work for you, helping And the foreman who sees that your phone is installed keep your telephone service as near perfect as possible. on time. And the manager who heads your telephone office. They're the girls who supervise the switchboard. The One complaint from you and these troubleshooters move in ones who act fast to help you find a number. fast to keep trouble from troubling you. And the girls who handle your other telephone needs - We may be the only phone company AT&T such as finding your lost dime or correcting an overcharge. in town, but we try not to act like it. .na Ass Domed Comp.:..

"In AllWays "Television's quest for quality drama this season took an impressive step forward on Sunday night... An Ivan Dixon turned in a powerful, moving performance...a memorable TV occasion." Occasion» - ST. LOUIS GLOBE DEMOCRAT "A haunting, mordant work of infinite pathos, "The most moving television play original with a memorable virtuoso performance by the of season... a brilliant introduction of the Ivan Dixon in the title role, and outstanding CBS Playhouse... Fred Coe, the and producer, portrayals by Tina Chen and Patrick Adiarte... Paul Bogart, the director, advanced the artistic CBS Playhouse had a most auspicious opening." horizons of television drama with 'The Final -NEW YORK DAILY NEWS War of 011y Winter'... in all ways an occasion." -THE NEW YORK TIMES "The Golden Age of Television Drama returned for 90 minutes last night. 'The Final War of 011y Winter' "A gripping, glowing, emotionally shattering play... was as realistic as the film clips of Vietnam you The acting was superb, the flashback sequences see every night on the newscasts. This was, in the almost hypnotic in their impact, the photography best definition of the term, meaningful drama." stimulating, the music a perfect aid to the action." -THE DETROIT NEWS -THE CLEVELAND PRESS "Ronald Ribman's first television script would have "Ivan Dixon...should certainly win the Emmy as stood out in the palmiest season of the middle Fifties." the Best Actor of the Year. Agony, exasperation, -THE BALTIMORE SUN humor, love, all flowed from him like one great river from many streams ...'The Final War of 011y Winter' "The cause of a new original TV theater of was one of television's most memorable original topical substance was magnificently advanced with that plays of all time, one enhances the medium and the premiere of the new CBS Playhouse series of raises fresh hopes for the future." occasional drama." -MEMPHIS PRESS- SCIMITAR -NEW YORK POST

"High quality, original drama returned to And a nationwide audience agreed: television last night and provided an evening that 30 million viewers watched this occasion of special was worth remembering." enjoyment on the CBS Television Network. -THE WASHINGTON POST

"The premiere of CBS Playhouse Sunday night provided an impressive start to the network's series CBS intended to restore good drama to television... a meaningful, memorable piece of theatre." -BUFFALO COURIER -EXPRESS

CTN audience estimare based on National Arbitron Ratings subject ro qualifications available on request. sponsored by the University of Missouri. University of Missouri, Columbia. NAB RADIO PROGRAM CLINICS March 13-New deadline for comments on May 18 -19 -Hotel Utah, Salt Lake proposed FCC rulemaking to establish a City table of assignments for the 20 educational May 22- 23- Rickey's Hyatt House, FM channels (channels 201 through 220, 88.1 Palo Alto, Calif. mc through 91.9 nte). May 25- 26- Skirvin hotel, Oklahoma March 13- 14- Annual meeting of NBC tele- City vision affiliates and NBC officials. Beverly 4- Holiday Inn, Nashville Hilton hotel, Beverly Hills, Calif. June 5- June 6 -7- Sheraton Cadillac, Detroit March 15- Deadline for comments in FCC inquiry to amend commission rules June 8 -9- Marriott Motor hotel, Phil- to adelphia reallocate frequency bands 450.5 -451 and 455.5 -456 mc to land mobile use in general (other than remote pickup) and to reduce April 7 -13 -Third annual MIP -TV Interna- to 50 kc spacing between assignable frequencies tional Television Program Market. Palais in bands 450 -450.5 and 455 -455.5 des Festivals, Cannes, France. For informa- mc for use by remote pickup broadcast tion contact Mr. Charles Michelson, 45 West stations. 95th Street, New York 10036. Telephone March 17- Annual spring meeting of In- PLaza 7 -0695. diana Broadcasters Association. Marriott April 10- Annual meeting of stockholders hotel, Indianapolis. of Wometco Enterprises Inc. Miami. March 20 -23- Convention of the Institute April 15- National convention of the east- of Electrical and Electronics Engineers. New ern section of the Intercollegiate Broadcast- York Hilton hotel, New York. ing System. Bronx campus of New York March 25- Deadline for entries for awards University, New York. for the best use of radio, television and April 15 -16- Annual national convention of film productions to make known on -going the western section of the Intercollegiate programs in library radio -television -film Broadcasting System. University of Cali- public relations, sponsored by the American fornia, Berkeley. Library Association. Five awards will be offered: radio spot, radio program. television April 16- 18- Annual meeting, Southern spot, television program, and film. Rules and CATV Association. Grove Park Inn, Ashe- entry blanks may be obtained from, and ville, N.C. entries should be to: Miss Kath- submitted April 16 -18-Meeting of National Educa- leen Moiz, cro Television Information Office, tional Television. Statler Hilton hotel, New 745 Fifth Avenue, New York 10022. York. March 27- Deadline for national awards en- April 16 -21 -101st semiannual technical tries from members of National Academy conference of the Society of Motion Picture of Television Arts and Sciences and from and Television Engineers. New York Hilton television producers. Winners will be an- hotel, New York. nounced at the 1966 Emmy Awards in the spring. April 16- 25- Fifteenth Cine- Meeting of the International Film, TV -film and Documen- March 27- Deadline for reply comments tary Market ( MIFED). Milan, Italy. Infor- in FCC inquiry to amend commission mation may be obtained from MIFED Largo rules to reallocate frequency bands 450.5 -451 Domodossola 1 Milano, Italy. and 455.5 -456 mc to land -mobile use in general (other than remote pickup) and to re- April 18 -20 -Fifth instructional radio tele- duce to 50 kc spacing between assignable vision conference sponsored by the instruc- Command frequencies in bands 450 -450.5 and 455 -455.5 tional division of the National Association mc for use by remote pickup broadcast of Education Broadcasters, the Electronics stations. Industries Association and the Educational Performance? Media Council. Biltmore hotel, New York. * March 28 -New deadline for reply comments on proposed FCC rulemaking to es- April 19- Educational Television Stations tablish a table of assignments for the 20 division meeting of the National Associa- RCA SERVICE educational FM channels (channels 201 tion of Educatonal Broadcasters. Penn DELIVERS through 220, 88.1 mc through 91.9 mc). Garden hotel, New York. March 31- Deadline for comments in FCC April 20-Peabody Awards Luncheon. Ho- Expert Repair inquiry into possibilities of using radio for tel Pierre, New York. the promotion of highway safety. The com- April 20-21--Annual spring meeting of Ore- and Overhaul mission has urged that the comments be gon Association of Broadcasters. Maverick tendered on the broadest possible basis. hotel, Bend. Service March 31 -Entry deadline for annual awards April 20- 23- Annual spring meeting of competition for outstanding public -service Mississippi Broadcasters Association. Edge- FOR Video tape recorders journalistic achievements, sponsored by water Beach hotel, Biloxi. TV Cameras Deadline Club of New York. Entries may be Antennas submitted from daily newspapers, wire April 21-22--Annual spring meeting of West services, radio and television stations in the Virginia Broadcasters Association. Holiday Microphones Inn, Huntington. Transmitters New York metropolitan area. Entry forms and additional details Installation may be obtained from April 24 -27 -32d national convention of Robert McDevitt, Deadline Club Awards, the Audio Engineering Society. Hollywood Console Arthur Young & Co., 277 Park Avenue, New Roosevelt hotel, Hollywood. TV Projectors York 10017. Microwave April 29- Annual awards banquet of Alpha March 31 -April 2- Convention of the Na- Epsilon Rho, national radio -TV fraternity. Dial either of these offices for full infor- tional Association of FM Broadcasters. Con- Washington State University, Pullman. mation about fast, dependable broad- rad Hilton hotel, Chicago. cast equipment maintenance service MAY from RCA: APRIL May 2- 3- Annual spring meeting of Mis- Chicago April 2 -5- Forty -fifth annual convention of souri Broadcasters Association. Speakers (312) WE 9 -6117 National Association of Broadcasters. Con- include Sherril Taylor, vice president for Philadelphia (215) HO 7 -3300 rad Hilton, Chicago. radio of National Association of Broadcast- Or write: April 2- 5- Annual convention of the Tele- ers. University of Missouri, Columbia. RCA Service Company vision Film Exhibit organization. Conrad May 3-7 -18th annual national convention a Division of Hilton hotel, Chicago. of the American Women In Radio and Tele- Radio Corporation vision. of America April Deadline Marriott hotel, Atlanta. Technical Products 3- for reply comments Service, to FCC on question of whether private en- May 4- 6- Annual spring meeting of Kan- Industrial Center, Camden, N. J. 08101 tities should, or legally can, be authorized sas Association of Radio Broadcasters. to operate their own private communica- Speakers include FCC Commissioner Ken- tions satellite systems. neth Cox: Douglas Anello, general counsel The of National Association of Broadcasters. Moat Trusted Name April 7 -8- Meeting of the Alabama AP Ramada Inn, Topeka. in Electronics Broadcasters Association. Carriage Inn motor hotel, Huntsville. S indicates first or revised listing.

18 (DATEB00K) BROADCASTING, February 6, 1987 BROADCASTING PUBLICATIONS INC. OPEN MIKE PRESIDENT Soc TAISHOFF WTRF -TV BOARD VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES SECRETARY LAWRENCE B. TAISHOFF LAUNCHING BEEF! Our latest TREASURER B. T. TAISHOFF N.A.S.A. report indicates that For briefings abroad COMPTROLLER IRVING C. MILLER SOD head of cattle will soon ASST. TREASURER JOANNE T. COWAN be sent into space. It'll be the 7 herd shot round the world! EDITOR: . . your special report on TV REP?* wtrf -tv Wheeling color TV (BROADCASTING, Jan. 2) would AN ASTRONAUT is a whirled traveler. provide a splendid view of the progress Broadcasting Wheeling wtrf -tv lrH111111IVEINWEBOY OF1ELEVNI1011Allal RADIO and importance of color in the U. S. THE REASON most people don't live within Executive and publication headquarters: their incomes is that they don't consider that for decision -making officials in a dozen BROADCASTING- TELECASTING Bldg., 1735 DeSales living. selected Latin American countries. If Street, N.W., Washington, D. C. 20036. Tele- Wheeling -Steubenville Market phone: 202 Metropolitan 8 -1022. NEW DRINK on the best cellar list at the you are in a position to make available EDITOR AND PUBLISHER Three Gaynors it's called "Factory to we will to Sol Taishoff Whistle," one blast and you're through for the us 40 copies, arrange have day. them placed in the hands of key gov- Editorial ALL COLORCASTING ernment and television officials in those CASH IN THESE HILLS! New container plant VICE PRESIDENT AND EXECUTIVE EDITOR now open and employing 800 workers. Tape countries. Edwin H. James plant to reach full employment soon. Wheel- ing area now below national unemployment I am sure that this will contribute EDITORIAL DIRECTOR (New York) Rufus Crater figures and going lower to drop below 3%. materially to the successful outcome of Upper Ohio River Valley MANAGING EDITOR REMEMBER when you felt like a juvenile de- our campaign (for the adoption of Na- Art King linquent 'cause you owed money on a library tional Television Systems Committee SENIOR EDrroRs: Frederick M. Fitzgerald, book? Bari B. Abrams, Lawrence Christopher Nation's Ninth Color Market standards by Latin American countries). (Chicago), Leonard Zeldenberg, David Ber - PATIENT TO DOCTOR. "You say I'm in good -E. MacDonald Nyphen, director, lyn (New York), Rocco Famighetti (New shape for a trip, Doctor, but I can't be well York), George W. Darlington, Morris Gel- enough to travel, I just look too much like electronics division, Business and De- man (Hollywood), John Gardiner (New the picture on my passport." S. York), Sherm Brodey; STAFF Wernors: Voltage Valley fense Services Administration, U. John Cheeseman, Joseph A. Esser, David WTRF -TV AREA boasts two of the largest Department of Commerce, Washington. Fouquet, F. Martin Kuhn, Robert A. Malone, new power plants in the country, one operat- Martin W. Mitchell, Sharan Rosenberg; ing and ground broken for a new one. (Copies en route.) EDIToarm. Assismsrm: Phyllis L. Halleran, WTRF -TV ALL COLOR Perlin Hargrave; SECRETARY TO THE PUBLISH- A PSYCHOLOGIST finally figured out why ER: Gladys L. Hall. Robin Hood robbed only the rich, the poor had no money. Nobody was offended in Akron Business WHEELING WTRF-TV "The national rep to see for WURF -TV Wheel- VICE PRESIDENT AND GENERAL MANAGER ing is your Blair Television man. Keep him EDITOR: So wCBS -TV New York post- Maury Long busy! So NATIONAL SALES MANAGER pones a series on sex education? Warren W. Middleton (New York) ABC-TV's Stage 67 doesn't duck the CHANNEL WHEELING, ADVERTISING DIRECTOR SEVEN WEST VIRGINIA subject? Ed Sellers Nearly two months ago, little WAKR- INSTITUTIONAL SALES MANAGER TV Akron, Ohio, a gusty, expanding Eleanor Manning UHF that thinks its viewership deserves PRODUCTION MANAGER: George L. Dant. TRAF- FIC MANAGER: Harry Stevens; CLASSIFIE, AD- programing to think about, ran six VER'Tlsarc: Robert Sandor; ADVERTISING AssrsT- on ANrs: Carol Ann Cunningham, Ruth Han- shows the sex education situation. son; SECRETARY TO THE GENERAL MANAGEA: Spearheading our study was a great Doris Kelly. gal who appeared on the Stage 67 study, COMPTROLLER: Irving C. Miller; ASSISTANT i AUDITOR: Eunice Weston. Dr. Mary Calderone, the nation's fore- i Publications and Circulation most authority and articulate spokesman GREEN BAY, WISCONSIN on the subject. We taped her at a day- DIRECTOR OF PUBLICATIONS John P. Cosgrove BEN A. LAIRD, President long Akron University seminar on fam- SUBSCRIPTION MANAGER ily living. Richard B. Kinsey We were sure we were doing the right William Criger, David A. Cusick, Sara J. NUMBER Deubner, Robert C. Duke, Marilyn Johnson thing in presenting this "delicate sub- Edith Liu, Roy Mitchell, Carol B. Smith. About all we heard was praise * ject." Bureaus for providing a community service and New York: 444 Madison Avenue, 10022. Tele- for having the decency to talk facts. - phone: (212) 755 -0610. Herb Michelson, public affairs director, EDITORIAL DmscroR. Rufus Crater; Swami EDITORS: David Berlyn, Rocco Famighetti, WAKR -TV Akron, Ohio. John Gardiner; STAFF WRITnrs: George de GREEN BAY'S Pue, Phil Fitzell, Judith Ordover; NAT/ORAL SALES MANAGER: Warren W. Middleton; IN- ONLY STITUTIONAL SALER MANAGER: Eleanor R. Man- 24 HOUR The gold's under your nose ning; EASTERN SALES MANAGER: Robert T. Fenimore; ADVERTISING ASSISTANT: Sherry STATION Gluck. EDITOR: People have a tendency to re- Chicago: 360 North Michigan Avenue, 60601. as golden. With Telephone 312 Central 6 -4115. fer to the past consider- Simon EDITOR : Lawrence Christopher; Mm- able frequency your journal quotes WEST SALES MANAGER: David J. Bailey; As- *PULSE, Inc. IN SISTANT: Rose Adragna. Green Bay, Wisc. knowledgeable people and reference is Hollywood: 1680 North Vine Street, 90028. GREEN BAY made to pretelevision days as the golden Telephone: 213 Hollywood 3 -3148. Simon Metro Area EDrrOR: Morris Gelman; WESTERN SALES May -June, age of radio. MANAGER: Bill Merritt; ASSISTANT: Gloria L. 1965 32% MORE RADIO With more radio stations today, more Montesano. HOMES... ASSISTANT PUBLISHER sets in use in more places and more ad- Lawrence B. Taishoff 43.3% MORE MEN... vertising revenue, it would appear we 19% MORE WOMEN... are in radio's golden age right now. BROADCASTING* Magazine was founded in 1931 26.6% MORE ADULTS by Broadcasting Publications Inc., using the And as long as radio continues to serve title, BROADCASTING*-The News Magazine of than other 2 s. the public and the advertisers, this age the Fifth Estate. Broadcasting Advertising stations combined was acquired in 1932, Broadcast Reporter in can only change to a more beautiful 1933 and Telecast* in 1953. BROADCASTING. TELECASTING* 1948. brilliance.- Charles E. Wright, general was introduced in 413 STONE REPRESENTATIVES. INC. 'Reg. U. S. Patent Office Y manager, WBYS Canton, Ill. Copyright 1967, Broadcasting Publications Inc.

BROADCASTING, February 8, 1887 19 MONDAYMEMO from AL MILLER, Towne Chrysler -Plymouth, Los Angeles

Run a test and check the figures

Harger Haldeman Chrysler -Plymouth whose Two-Way Radio telephone for- another, 2% of the cards were ruled had been in the same Los Angeles lo- mat, we felt, was especially appealing invalid, thus leaving us with 1,584 cation for 29 years. And for 29 years to my desire to reach an intelligent valid -one -to -a- family- registrations. I it clung to the same advertising convic- adult audience. I further concentrated am convinced that these remaining tions. Now, it's called Towne Chrysler - it by running my spots on the number - cards were as accurate a measure of Plymouth and it's still in the same lo- one -rated Joe Pyne morning show plus buyer motivation as could possibly be cation. But it took only five weeks to Chuck Benedict's Sports. The KLAC ascertained under the circumstances. completely overhaul 29 years of adver- phone programing made it possible for The results were illuminating. tising philosophy. me to personalize my spots by chatting We invested 46% of our budget in As long as I can remember, most of directly with Pyne over the phone each newspaper advertising and 27% of the our advertising budget was allocated to morning. Through my tongue-in -cheek budget in KLAC radio. And yet, KLAC the pages of our Los Angeles news- trading of insults with the acid -tongued was responsible for 1% more of the papers. The rest was generally portioned Pyne, in addition to my basic function responses (41 % from radio, 40% from out to the usual auto -dealer direct -mail of promoting the automobiles and newspaper). In other words, we got sources, occasional billboards, point -of- Towne Chrysler -Plymouth, I became a more response from radio for only sale, and brief flings at radio and TV. "personality," and many people who 58% of our newspaper cost. Certainly, 29 years in the same location came to Towne asked to see me. These results have made me a con- represented a stable, successful business. The rest of the budget (27 %) was firmed radio booster. Needless to say, But, I wondered, could it have been a spent on direct mail, billboards and my future advertising budget was more succesful business, and was our miscellaneous, including point of sale. realigned in favor of KLAC over news- advertising really paying off? Registration During the campaign papers. And, at no increase in total On June 1, 1966, when the owner of we promoted "A Night On The budget, business has grown steadily ever Harger Haldeman retired, I chose to Towne." This was the promotional since. become owner and operator of the hook that we used to induce people to Flexibility Too In addition, we dealership. First, we had to find a new fill out specially designed registration found that radio provides us with a name. But we still wanted our old cards. The winner of the drawing was flexibility obtainable through no other customers to realize that it was the to receive an all- expenses -paid night medium at a comparable price. This is same solid Chrysler dealership, while consisting of dinner for two at a fine especially beneficial for "instant change" simultaneously enticing new customers Los Angeles restaurant, room at a plush of specials and copy without costly pro- with a dynamic promotional and ad- hotel, and all the trimmings. duction charges. vertising campaign. The name "Towne" Our salesmen were given special in- I also have the feeling that were we was selected to put forth a cosmopoli- centives to make sure that everyone to stop all of my advertising today, we tan, "classy" image. The penguin was who came into Towne within the cam- would be getting customers from radio adopted as a symbol, in line with the paign period filled out an entry blank. for many months. It appears that a grand opening which displayed our In doing so, registrants were obligated newspaper ad is effective for one or salesmen in formal attire, enunciating to fill in their name, address, and most two days, but the personalization of that they were "men about Towne." important, what source brought them to commercials on radio have made many Testing Now it was time to see Towne. Altogether 1,754 cards were long -term impressions. But, you may where we could get the most from our filled out and, for the following two rest assured, it will be a long time be- advertising dollar. So, in conjunction weeks, a customer-relations firm we fore I'll consider halting, or even re- with two advertising agencies, Young & contracted went about the task of ducing, our radio budget. I even recom- Rubicam and Phillip Meany Co., both screening and validating the cards. The mend it to my competitors. Certainly, Los Angeles, we set up a five -week firm also telephoned the registrant what's good for the automobile business campaign designed specifically to reflect named on every 50th card to verify its in general is bound to help us indivi- the value of our advertising dollar. We authenticity and double -check the ad- dually. And KLAC showed me that radio were most interested in the relative vertising source. For one reason or is our top auto salesman. worth of newspapers and radio, and took as many precautions as possible to keep the experiment well- controlled. Our promotional period was to run Al Miller, president and general manager from Sept. 24 to Nov. 1, 1966. Our of Towne -Plymouth, assumed over -all advertising budget for this peri- Chrysler od was set at $24,500. ownership of the two -and -one- half -block, We spent nearly half of this budget multi -story dealership in Los Angeles on on newspaper advertising, and used June 1, 1966. The firm employs.108 people. only the Los Angeles Times (It is the Mr. Miller has been with Towne (known city's only major morning paper and then as Harger Haldeman Chrysler-Ply- has a daily circulation of 800,000). We mouth) since 1951. His knowledge of auto- used 1800 line and four -inch by four - mobile marketing and merchandising is column display ads in the Times' sports extensive. He began as body shop man- section. ager and progressed to general manager, We concentrated all of our radio before buying the business. money (a little more than a quarter of our budget) on KLAC Los Angeles

20 BROADCASTING, February 6, 1967 MAJOR MARKET

RADIO, INC.

PROUDLY ANNOUNCES THAT WLOL, MINNEAPOLIS -ST. PAUL HAS JOINED ITS SELECT LIST OF REPRESENTED STATIONS

WJW CLEVELAND WJBK DETROIT

KMPC LOS ANGELES

WGBS MIAMI

WLOL MINNEAPOLIS -ST. PAUL WHN NEW YORK WIBG PHILADELPHIA KEX PORTLAND

KSFO SAN FRANCISCO

KVI SEATTLE -TACOMA

WSPD TOLEDO

NEW YORK CHICAGO ATLANTA DETROIT SAN FRANCISCO LOS ANGELES W. H. Lose. J. Glynn M. Disney R. Gilbert F. Tessin J. Sweeney J. Barry B. McCarthy 1375 Peachtree St. 829 Penobscot Bldg. 950 California St. 5939 Sunset Blvd. 12 E. 46th St. 400 N. Michigan N. E. 48226 94108 90028 10017 60611 404/873 -5317 313/963 -2177 415/421 -6936 213/467 -1193 212/682 -8500 312/321 -9850 EQUATION

FOR TIMEBUYERS

ONE BUY DOMINANCE'

MOBILE X W KRG-TV

*PICK A SURVEY ANY SURVEY

Represented by HR Television, Inc. or call C. P. PERSONS, Jr., General Manager

22 BROADCASTING, February 6, 1961 iltoatica 1111g »IF euaiMFee»tHmr oF reevremw,wn iuwe February 6, 1967, Vol. 72, No. 6 What participations really cost

New research service pegs average prices paid for minutes in every television network program; also reported: upsurge in total network business

Network television business in Jan- that, reflecting trends in progress over had provided similar data on network uary was moving at a rate of more than the past several years, shows wide TV advertising in the past. The old $33 million a week, exceeding $132 fluctuation not only among networks service was supplied in the name of million in the first 29 days of the but between time periods on the same LNA /BAR as a cooperative project of month -a total that appeared to be network. (For complete list of price Leading National Advertisers and BAR. well ahead of sales for the full month estimates for both nighttime and day- When that was discontinued, LNA as of January a year ago. time programs, see pages 24, 25 and 28). well as BAR leaped to fill the breach, CBS -TV's 29 -day January total was Close to Truth Authorities at all and both are now providing weekly put at $53.3 million, NBC-TV's at three networks conceded that BAR's services that observers say are gener- $43.6 million and ABC -TV's at $35.2 average- minute cost estimates were ally comparable. million (see table this page). "very close" to the prices actually The emergence of two services has These estimates were made available charged. created a special problem for the Tele- last Thursday by Broadcast Advertisers They were compiled, according to vision Bureau of Advertising, which Reports as drawn from a new BAR BAR Chairman Phil Edwards and subscribed to the LNA /BAR service weekly service, based on monitoring, President Robert Morris, over a period for the figures that TVB regularly makes details of months by cross-checking that corporate and brand adver- -and public on network TV advertising and tising on a minute -by- minute, network - double checking-estimates gathered network billings. TVB officials said by- network basis and also estimates its from both network and agency sources, week they were cost. The figures represent revenues including in many cases competing net- late last still negotiat- covering both time and talent (before work salesmen and agencies that were ing with both of the new services. agency commissions). offered programs and didn't buy, as Among the networks, CBS -TV has BAR also made public, for the first well as those that did. subscribed to BAR's new service, while time, estimates of the average commer- BAR's new network service is one ABC-TV and NBC-TV are said to have cial- minute price being charged on each of two that sprang up the first of the subscribed to both BAR's and LNA's- program on each network-a price list year to replace the single service that Compartson BAR's estimate of

A comparison of network totals for January

Here's how network television commercial data based on monitor- bined. business stacked up for the week ing and cost estimates compiled from Figures in left -hand column under ended Jan. 29 and for the entire networks and agencies (for program- each heading are for week of Jan. month through that date, according by program list, see page 24), show 23 -29; right -hand figures are for Jan. to estimates compiled by Broadcast by principal day -parts and by full- 1 -29. The blank in top line of ABC Advertisers Reports. day totals the estimated revenues of column is explained by an 11 a.m. These totals, pulled together from each network and of the three corn- Monday -Friday sign -on time.

BAR estimates of week ended Jan. 29, & cume for January 1967 (add 000) ABC CBS NBC TOTALS Day Parts W/E 1/29 Cume W/E 1/29 Cume WIE 1/29 Cume WIE 1129 Cume Sign -on -10 A.M. M-F $ 130 $ 448 $ 229 $ 994 $ 359 $ 1,442 10 A.M. -6 P.M. M -F $1,556 $ 6,298 3,590 14,491 1,672 8,075 6,818 28,864 Sign-on -6 P.M. St -Sn 817 3,294 578 6,863 330 3,401 1,725 13,558 6 -7:30 P.M. M-Sn 653 1,956 911 4,829 841 4,137 2,405 10,922 7:30 -11 P.M. M -Sn 5,906 23,432 6,056 26,497 6,120 25,590 18,082 75,519 11 P.M.-sign-off M -Sn 36 249 37 187 366 1,374 440 1,810 Network totals $8,967 $35,230 $11,302 $53,314 $9,558 $43,571 $29,828 $132,114 (Totals may not add due to rounding)

BROADCASTING, February 6, 1967 23 A profusion of price tags on network minutes

What are advertisers paying for a $30,000. 11:30 -12 -NBC Tonight $12,300. minute of commercial time on the TV 9- 9:30 -ABC Felony Squad $44,000; networks these days? CBS Andy Griffith $56,000; NBC Road Wednesday Here, program by program, network West $45,000. 6- 6:30 -ABC Peter Jennings News by network, daytime as well as night- 9:30- 10-ABC Peyton Place I $45,- $9,500. time, are prices compiled by Broadcast 00, CBS Family Affair $52,000; NBC 7- 7:30 -CBS CBS Evening News Advertisers Reports as part of a new Road West $45,000. $26,900; NBC Huntley- Brinkley Report weekly service. The figures represent 10 -10:30 -ABC Big Valley $41,000; $21,000. BAR's estimates of the average cost CBS State of the Union Republican 7:30 -8 -ABC Batman I $40,000; of one commercial minute, including View sust. (preempted To Tell the CBS Cinderella $52,000 (preempted time and talent costs, in each regular- Truth $31,000); NBC Run for Your Lost in Space $32,500); NBC Virginian ly scheduled program, and network Life $41,000. $40,500. authorities say they're close to the 10:30 -11 -ABC Big Valley $41,000; 8 -8:30 -ABC Monroes $36,000; actual going prices (also see story nage CBS CBS News Special sust. (pre- CBS Cinderella $52,000; (preempted 23). empted I've Got a Secret $31,000); Lost in Space $32,500); NBC Vir- The networks traditionally make such NBC Run for Your Life $41,000. ginian $40,500. prices available to clients. and prospects 11:30 -12 -NBC Tonight $12,300. 8:30 -9 -ABC Monroes $36,000; CBS "on request" but have never themselves Cinderella $52,000 (preempted Beverly made public a full -schedule price list. Tuesday Hillbillies $57,900); NBC Virginian With a few exceptions made necessary 6- 6:30 -ABC Peter Jennings News $40,500. by preemptions of regularly scheduled $9,500. 9 -9:30 - ABC Wednesday Night programs and one new show introduced 7- 7:30 -CBS CBS Evening News Movies $40,000; CBS Green Acres later, the figures below came from $26,900; NBC Huntley -Brinkley Report $54,600; NBC Bob Hope Christmas BAR's report for the week ended Jan. $21,000. Show $85,000 (preempted Chrysler 22; the rest came from BAR reports 7:30 -8 -ABC Combat $37,000; CBS Theater $50,000). for other January weeks. Daktari $43,000; NBC Girl from 9:30- 10-ABC Wednesday Night The listings here show prime -time U.N.C.L.E. $39,000. Movies $40,000; CBS Comer Plye- programs-Monday through Sunday. 8- 8:30 -ABC Combat $37,000; CBS USMC $55,000; NBC Bob Hope Christ- They are followed by Monday- through- Daktari $43,000; NBC Girl from mas Show $85,000 (preempted Chrysler Friday, Saturday and Sunday daytime U.N.C.L.E. $39,000. Theater $50,000). programs. Where specials preempted 8:30 -9 -ABC Invaders $44,000; CBS 10- 10:30 -ABC Wednesday Night regular programs regular programs are Red Skelton $62,000; NBC Occasional Movies $40,000; CBS Danny Kaye shown in parenthesis. Wife $45,000. $38,000; NBC Bob Hope Christmas 9- 9:30-ABC Invaders $44,000; CBS Show $85,000 (preempted I Spy $45,- Monday Red Skelton $62,000; NBC Tuesday 000). 6- 6:30 -ABC Peter Jennings News Night at the Movies $41,000. 10:30 -11 -ABC Wednesday Night $9,500. 9:30- 10-ABC Peyton Place II $42,- Movies $40,000; CBS Danny Kaye 7- 7:30 -CBS CBS Evening News 500; CBS Petticoat Junction $51,000; $38,000; NBC Barrump Bump Show $26,900; NBC Huntley -Brinkley Report NBC Tuesday Night at the Movies $60,000 (preempted I Spy $45,000). $21,000. $41,000. 11:30 -12 -NBC Tonight $12,300. 7:30 Iron Horse $38,500; 10 -10:30 Fugitive $48,000; -8-ABC -ABC Thursday CBS Gilligan's Island $37,000; NBC CBS CBS News Special -The Italians Monkees $43,500. $35,000; NBC Tuesday Night at the 6- 6:30 -ABC Peter Jennings News 8- 8:30 -ABC Iron Horse $38,500; Movies $41,000. $9,500. CBS Mr. Terrific $45,000; NBC I 10:30 -11 -ABC Fugitive $48,000; 7- 7:30 --CBS CBS Evening News Dream of Jeannie $46,500. CBS CBS News Special-The Italians $26,900; NBC Huntley- Brinkley Report 8:30 -9 -ABC Rat Patrol $46,500; $35,000; NBC Tuesday Night at the $21,000. CBS Lucy $65,500; NBC Captain Nice Movies $41,000. 7:30 -8 -ABC Batman II $40,000;

WHAT PARTICIPATIONS REALLY COST continued notable for the variations they showed. not because fluctuations are new but $132,114,400 as total revenues (net also plans to present quarterly as well because they rarely -and probably time and talent) of the three TV net- as the weekly and monthly reports. never-have been made public before works for the first 29 days of January Officials said the weekly reports would in one mass display covering the entire may be compared to the LNA /BAR be distributed on Thursday for the schedules of all three networks. service's estimate of $122,547,500 for week ended the preceding Sunday. New Rate System The policy of the full month of January 1966 -al- Its report as of Jan. 29 showed the pricing different periods differently has though research authorities asserted total divided as follows by major day - developed over a period of many years that the two figures, having been com- parts (all times are New York time): with the trend toward the sale of one - piled under different auspices, should from sign -on to 6 p.m., $43,864,000; minute participations rather than pro- not be regarded as directly comparable. from 6 to 7:30 p.m., $10,922,000; from gram sponsorships. Within the past They agreed, however, that network 7:30 to 11 p.m., $75,519,000, and after year all three networks have announced business for January this year had run 11 p.m., $1,810,000 (for more de- major rate -card overhauls to reflect the ahead of the previous January's. tailed breakdown, see table). changes in buying and selling patterns. BAR's report for the full month is BAR's estimates of commercial -min- Their prices thus are based on a due to be published this week. BAR ute costs for individual programs were number of variables, including sets -in-

24 (LEAD STORY) BROADCASTING, February 6, 1967 CBS Coliseum $29,000; NBC Daniel 10 -10:30 -ABC Avengers $31,000; 6:30 -7 -ABC Bing Crosby Golf Boone $39,000. CBS CBS Friday Night Movies $45,- Tournament $28,500; CBS NFL Pro 8-8:30--ABC F Troop $45,000; CBS 000; NBC Laredo $27,000. Bowl Game $64,000; NBC Thorough- Coliseum $29,000; NBC Daniel Boone 10:30 -11 -ABC Avengers $31,000; bred $25,000. $39,000. CBS CBS Friday Night Movies $45,- 7-7 :30-ABC Voyage to the Bottom 8:30-9 -ABC Bewitched $53,000; 000; NBC Laredo $27,000. of the Sea $37,500; CBS Lassie $45,- CBS My Three Sons $61,000; NBC 11:30 -12 -NBC Tonight $12,300. 000; NBC Thoroughbred $25,000. Star Trek $35,000. 7 : 30-8-ABC Voyage to the Bottom 9-9:30--ABC Love on a Rooftop Saturday of the Sea $37,500; CBS It's About $46,000; CBS Thursday Night Movies 6- 6:30 -ABC Bing Crosby Golf Time $34,000; NBC Walt Disney's $48,000; NBC Star Trek $35,000. Tournament $28,500; NBC AFL All - Wonderful World of Color $51,600. 9:30- 10-ABC That Girl $45,000; Star Game $35,000. 8-8:30 -ABC FBI $53,500; CBS CBS Thursday Night Movies $48,000; 6:30 -7 -ABC Bing Crosby Golf Ed Sullivan $61,000; NBC Walt Dis- NBC Dragnet $46,000. Tournament $28,500; NBC AFL All - ney's Wonderful World of Color $51,- 10 -10:30 -ABC To Save a Soldier Star Game $35,000. 600. $20,000 (preempted Stage '67 $38,- 7- 7:30 -ABC ABC Scope sust.; 8:30 -9 -ABC FBI $53,500; CBS 000) ; CBS Thursday Night Movies CBS CBS Saturday Evening News $14; Ed Sullivan $61,000; NBC Hey Land- $48,000; NBC Dean Martin $40,000. 300: NBC AFL All -Star Game $35,000. lord $47,600. 10:30 -11 -ABC To Save a Soldier 7:30 -8 -ABC Dating Game $21,000; 9- 9:30 -ABC Sunday Night Movie $20,000 (preempted Stage '67 $38; CBS Jackie Gleason $50,000; NBC $43,500; CBS Lucille Ball Comedy 000); CBS Thursday Night Movies Flipper $39,000. Hour $33,000; NBC Bonanza $55,000. $48,000; NBC Dean Martin $40,000. 8- 8:30 -ABC Newlywed Caine $28,- 9:30- 10-ABC Sunday Night Movie 11:30 -12 -NBC State of the Union 000; CBS Jackie Gleason $50,000; NBC $43,500; CBS Lucille Ball Comedy Republican Appraisal sust. Please Don't Eat the Daisies $37,000. Hour $33,000; NBC Bonanza $55,000. 12:10 -12:30 -NBC Tonight $12,300. 8:30 -9 -ABC Lawrence Welk $36,- 10- 10:30 -ABC Sunday Night Movie 500; CBS Mission: Impossible $39,500; $43,500; CBS Candid Camera $40,000; Friday NBC Get Smart $48,700. NBC Andy Williams $43,000. 6- 6:30 -ABC Peter Jennings News 9- 9:30 -ABC Lawrence Welk $36,- 10:30 -1 I -ABC Sunday Night Movie $9,500. 500; CBS Mission: Impossible $39,500; $43,500; CBS What's My Line $31,- 7-7:30-CBS CBS Evening News NBC Saturday Night at the Movies 000; NBC Andy Williams $43,000. $26,900; NBC Huntley- Brinkley Report $46,000. 11 -11:30 - ABC ABC Weekend $21,000. 9:30- 10-ABC Hollywood Palace News $6,000; CBS CBS Sunday News 7:30 -8 -ABC State of the Union Re- $41,000; CBS Pistols 'n' Petticoats $12,500. publican Appraisal sust. (preempted $48,000; NBC Saturday Night at the Monday through Friday (daytime) Green Hornet $27,000); CBS Wild Movies $46,000. Wild West $39,500; NBC Tarzan $30,- 10- 10:30 -ABC Hollywood Palace 7 -7:30-NBC Today $7,900. 000. $41,000; CBS Gunsmoke $46,500; NBC 7:30 -8--CBS CBS Morning News 8- 8:30-ABC Time Tunnel $32,000; Saturday Night at the Movies $46,000. $3,500; NBC Today $7,900. CBS Wild Wild West $39,500; NBC 10:30- 11-CBS Gunsmoke $46,500; 8 -8:30 -CBS Captain Kangaroo $3,- Tarzan $30,000. NBC Saturday Night at the Movies 000; NBC Today $7,900. 8:30 -9 -ABC Time Tunnel $32,000; $46,000. 8:30 -9-CBS Captain Kangaroo $3,- CBS Hogan's Heroes $56,000; NBC 11-11:30-ABC ABC Weekend 000; NBC Today $7,900. The Man from U.N.C.L.E. $51.000. News $6,000. 10-10:30--CBS Candid Camera $4,- 9- 9:30 -ABC Rango $38,000; CBS 11:30 -12 -NBC Tonight $7,700. 900; NBC Reach for the Stars $4,000 CBS Friday Night Movies $45,000; (10:25- 10:30 -NBC News Report $4,- NBC The Man form U.N.C.L.E. $51,- Sunday 000). 000. 6- 6:30 -ABC Bing Crosby Golf 10:30- 11-CBS Beverly Hillbillies 9:30- 10-ABC Phyllis Diller Show Tournament $28,500; CBS NFL Pro ,$4,800; NBC Concentration $5,400. $37,500; CBS CBS Friday Night Movies Bowl Game $64,000; NBC Frank Mc- 11- 11:30-ABC Supermarket Sweep $45,000; NBC T.H.E. Cat $50,000. Gee Report $5,500. (Continued on page 28) use levels, program strength, strength they insist that at any given time their Sullivan Show at $61,000 on Sundays. of opposing programs and other factors. price for any given program is the Top Prices The highest-priced regu- The time a purchase is made may also same to all prospective buyers. They lars are shown as Bonanza on Sunday affect the price: The offering price for have made their prices available "on at $55,000 a commercial minute, Man a new program may be lower at the request," but have never made them from U.N.C.L.E. on Friday at $51,000, start of the selling season than after public on a full -schedule basis. and Chrysler Theater on Wednesday at several sales have been made, and In BAR's estimates, the highest com- $50,000 (although Chrysler's Bob minutes still unsold as airtime ap- mercial- minute prices for regularly Hope Christmas Show, which preempted proaches are almost certain to be rescheduled prime -time programs on any Chrysler Theater and I Spy on Jan. 18, garded as distress merchandise. If a night of the week are on CBS. Lucy is was checked in by BAR at $85,000 a new show establishes itself as a suc- reported at $65,500 a minute on Mon- minute). cess, its price is apt to go up later on, days, Red Skelton Show at $62,000 on while one that doesn't do well is likely Tuesdays, Beverly Hillbillies at $57,- FBI on Sunday night is ABC's high- to bring less money the next time 900 on Wednesdays, My Three Sons at est priced regular show on the BAR around -if it survives for a next time. $61,000 on Thursdays, Hogan's Heroes tally sheet at $53,500 a commercial Network officials have made no at $56,000 on Fridays, Jackie Gleason minute, followed by Bewitched on secret that these differences occur, but Show at $50,000 on Saturdays and Ed Thursday at $53,000 and Fugitive on

BROADCASTING, February 6, 1967 25 PRIME TIME WNBC -TV is number one across the HOMES 7:30-11 pm First ofxll. board in New York. Have a look at the latest 7 days of Nielsen's twice -a -year "sweep" reports

(November 1966 NSI): PRIME TIME ADULTS 7:30 -11 pm Prime Time: WNBC -TV holds a 19% 7 days lead over the second station. This marks the PRIME fifth straight "sweep" period in which TIME WNBC ADULTS -TV has attracted the largest nighttime 18 -49 7:30-11 pm audience. 7 days

News: WNBC -TV draws the largest au- LATE NEWS diences in all major Monday- through- Friday HOMES 11 -11:30 pm news areas -both in evening and late -night M -F time periods.

EARLY NEWS Daytime: WNBC -TV attracts more adult HOMES viewers during the average quarter -hour be- M -F' tween 7:00 am -5:00 pm than any other New York station. Which all adds up to the largest NETWORK Total -Day audience in the market. NEWS HOMES MT** When you think of New York television, WNBC-TV---first all. think of of DAYTIME ADULTS 7 am -5 pm WNBC-TV4 DNewYork M -F OWNED Represented by NBC Spot Sales TOTAL DAY ADULTS All figures based on November 1966 NSI average quarter -hour estimates for New York. Audience and related data are based on estimates provided by the 7 am -1 am A. C. Nielsen Company, and are subject to the qualifications issued by that 7 days rating service. Copies of such qualifications available on request. % Lead Over No. 2 Station

WT1BC-TV 1,068,000 + 19' ;

Station X 897,000

Station Y 864,000

W'NBC -1'V 1,650,000 16' ,

Station X 1,420,000

Station Y 1,262,000

WNBC-TV 1,052,0011 +26',

Station X 810,000

Station Y 838,000

WNBC-TV 804,11011 +34',

Station X 599,000

Station Y 413,000

WNBC=CV 631,111111 + 37'

Station X 461,000

Station Y 194,000

WNBC-TV 773,000 +35',

Station X 572,000

Station Y 229,000

WNBC-TV 277,111111 + 9',

' Station X 255,000

Station Y 119,000

WNBC-TV 646,000 +10,i

Station X 585,000

Station Y 459,000

'WNBC -TV and Station X 6 -7 pm; Station Y 5 -5:45 pm. WNBC -TV and Station X 7.7:3u pm; Station Y 5:45 -6 pm. A PROFUSION OF PRICE TAGS FOR MINUTES continued Game $35,000. 5:30 -6 -ABC ABC's Wide World of $3,400; CBS Andy of Mayberry $7,500; NBC Super 6 $4,600. Sports $19,200; NBC AFL All-Star NBC Pat Boone $4,500. 9:30- 10-ABC Porky Pig $3,800; Game $35,000. 11:30 -12 Dating Game $3,- CBS Underdog $8,000; NBC Atom Ant -ABC Sunday (daytime) 800; CBS Dick Van Dyke $10,900; $5,600. NBC Hollywood Squares $4,500. 10- 10:30 -ABC King Kong $5,300; 9:30- 10-ABC Beany & Cecil $4,- 12- 12:30 -ABC Donna Reed $4,000; CBS Frankenstein Jr. $8,100; NBC 200. CBS Love of Lije $12,000 (12:25- Flintstones $5,000. 10- 10:30 -ABC Linus the Lion- 12:30 -CBS Mid -day News $9,000); 10:30 -11 -ABC Beatles $6,800; hearted $3,300. NBC Jeopardy $5,400. CBS Space Ghost $8,100; NBC Space 10:30-11 -ABC Peter Potamus $3,- 12:30 -1 -ABC Father Knows Best Kidettes $4,300. 900. $3,800; CBS Search for Tomorrow 11- 11:30 -ABC New Casper Car- 11- 11:30 -ABC Bultwinkle $5,300. $12,000 (12:45 -1 - Guiding Light toons $5,500; CBS New Adventures of 11:30 -12 -ABC Discovery $3,400. $12,000); NBC Eye Guess $4,800 Superman $8,100; NBC Secret Squirrel 12:30 -1-CBS Face the Nation $8,- (12:55 -1 -NBC News Report $4,500). $4,900. 500. 1 -1:30-ABC Ben Casey $4,500. 11:30 -12 -ABC Milton the Monster I - 1 : 30-ABC Directions sust.; NBC 1:30 -2 -ABC Ben Casey $4,500; $5,300; CBS The Lone Ranger $7,900; Meet the Press sust. CBS As The World Turns $14,100; NBC Jetsons $4,400. 1:30 -2 -ABC Issues and Answers NBC Let's Make a Deal $5,000. 12- 12:30 -ABC Bugs Bunny $6,000; sust. 2- 2:30-ABC Newlywed Game $4,- CBS Road Runner $7,900; NBC Cool 2- 2:30 -ABC NBA Pro Basketball 000; CBS Password $13,000; NBC Days McCool $2,500. $13,500. of Our Lives $5,200. 12:30 -1 -ABC Magilla Gorilla $5,- 2:30 -3 -ABC NBA Pro Basketball 2:30 -3 -ABC Dream Girl $4,600 100; CBS Beagles $7,600; NBC Smith- $13,500; CBS CBS Sports Spectacular (2:55 -3 -News with a Woman's Touch sonian $4,000. $16,000. $3,600); CBS Art Linkletter's House 1- 1:30 -ABC Hoppity Hooper $5,- 3- 3:30 -ABC NBA Pro Basketball Party $12,000; NBC The Doctors $5,- 000; CBS Tom & Jerry $6,900; NBC $13,500; CBS CBS Sports Spectacular 700. Animal Secrets $4,000. $16,000. 3- 3:30 -ABC General Hospital $6,- 1:30 -2 -ABC New American Band- 3:30 -4-ABC NBA Pro Basketball 500; CBS To Tell the Truth $11,300 stand $4,000. $13,500; CBS CBS Sports Spectacular (3:25- 3:30 -CBS Afternoon News 2- 2:30 -ABC New American Band- $16,000 (3:45 -4-NFL Today $30,- $10,000); NBC Another World $6,100. stand $4,000. 000). 3:30 -4-ABC The Nurses $4,200; 3- 3:30 -NBC Wonderful World of 4- 4:30-ABC NBA Pro Basketball CBS Edge of Night $11,000; NBC Golf $15,000. $13,500 (4: 15-4:30-American Sports - You Don't Say $7,100. 3:30 -4-ABC Pro Bowler's Tour man $27,000); CBS NFL Pro Bowl 4-4:30 -ABC Dark Shadows $3,600; $11,000; NBC Wonderful World of Gaine $64,000. CBS Secret Storm $11,100; NBC Match Golf $15,000. 4:30 -5 -ABC American Sportsman Game $6,300 (4:25- 4:30-NBC News 4-4:30 -ABC Pro Bowler's Tour $27,000; CBS NFL Pro Bowl Game Report $5,400). $11,000; CBS CBS Golf Classic $18,- $64,000. 4:30 -5 -ABC Where the Action Is 000; NBC Pre All -Star Game Program 5 -5:30 -ABC American Sportsman $5,000. sust. (4:18 -4:30 -AFL All -Star Game $27,000 (5:15 -5:30 -Bing Crosby Golf $35,000). Tournament $28,500); CBS NFL Pro Saturday (daytime) 4:30 -5- -ABC Pro Bowler's Tour Bowl Game $64,000; NBC Wild King- 8 -8:30 -CBS Captain Kangaroo $3,- $11,000; CBS CBS Golf Classic $18,- dom $17,500. 000. 000; NBC AFL All-Star Game $35,- 5:30 -6 -ABC Bing Crosby Golf 8:30 -9-CBS Captain Kangaroo $3,- 000. Tournament $28,500; CBS NFL Pro 000. 5- 5:30 -ABC ABC's Wide World of Bowl Game $64,000; NBC G.E. Col- 9- 9:30-CBS Mighty Mouse $7,800; Sports $19,200; NBC AFL All -Star lege Bowl $17,000.

WHAT PARTICIPATIONS REALLY COST continued day at $45,000 a minute and NBC's Captain Nice the same night at $30,000. Tuesday at $48,000. that period was pegged at $42,000). It puts ABC's new Invaders (Tuesday), All three networks share low -price Among the movies, CBS's commer- Rango and Avengers (both Friday) at honors. The BAR estimates show that cial- minute prices also tend to exceed $44,000, $38,000 and $31,000, respec- NBC's Captain Nice is low on Monday those of the other networks. BAR tively. NBC's Dragnet on Thursday is night at $30,000, CBS's CBS Reports, places the CBS movies on Thursday and estimated at $46,000. CBS's new Coli- Lost in Space and Coliseum are low on Friday nights at $48,000 and $45,000 seum on Thursdays is entered at $29,- Tuesday, Wednesday and Thursday at respectively. It puts the ABC movies 000 a minute. $35,000, $32,500 and $29,000 re- on Sunday and Wednesday at $43,500 These estimates were taken for the spectively, NBC's Laredo and ABC's and $40,000, and NBC's on Tuesday most part from BAR's report for the Green Hornet tied for low on Fridays and Saturday at $41,000 and $46,000. week ended Jan. 22. Exceptions were at $27,000 each, ABC's Dating Game In the Evening Among the early - regularly scheduled programs that were is low on Saturday at $21,000 and evening news shows, CBS's Walter preempted for specials that week; in CBS's What's My Line? is low on Sun- Cronkite half -hour is pegged by BAR at these cases the estimates came from re- day at $31,000. (CBS's CBS Reports $26,900 a minute, NBC's Huntley- ports for preceding weeks. In addition, on Tuesday apparently is subject to Brinkley is put at $21,000 and ABC's the estimate for Coliseum, which re- special fluctuations; the $35,000 price Peter Jennings is estimated at $9,500. placed Jericho in the CBS Thursday listed was for a special on The Italians; Among "second season" shows, BAR night lineup on Jan. 26, came from in an earlier week, CBS News Test in estimates CBS's Mr. Terrific on Mon- BAR's report issued late last week for

28 (LEAD STORY) BROADCASTING, February 6, 1967 KTVU advertisers don't skip any of the

San Francisco - Oakland market

It takes more than call letters to blanket the hills and valleys of the big San Francisco -Oakland market. It takes signal strength and coverage. And it takes unduplicated programming aimed at local viewing tastes.ln the San Francisco Bay Area, there's only one station that offers both. It's the Nation's LEADING Independent Television Station -Channel 2, KTVU.

SAN FRANCISCO -OAKLAND Represented by H.R Television

Cox Broadcasting Corporation stations: +++ WSB AM- FM -TV, Atlanta: WHIO AM- FM -TV. Nylon; WSDC AM- FM-TV, Charlotte; WIOD AM -FM. Miami: WIIC -TV. Pittsburgh;

KTVU, San Francisco - Oakland the seven days ended Jan. 29. The Estimated $29,000 estimate for Coliseum was Network radio expenditure $2,000 lower than the $31,000 estimate Tarni- Shield 29,000 Various Tapes 132,000 BAR had placed on Jericho. 15. Coca -Cola Co. 314,000 The professional football games in keeps going up Coca -Cola 314,000 early January, culminating in the Super 16. American Telephone & Telegraph Co. 308,000 Bowl championship game carried by Telephone service 308,000 17. Quaker State Oil Refining Corp. 301,000 Jan. 15, General Motors top buyer both CBS and NBC on brought Quaker State motor oil & far higher prices than the average Lubricants 301,000 nighttime program -as the bidding for in third quarter of '66 18. American Motors Corp. 289,000 rights had indicated. BAR's estimate Rambler cars 289,000 put the average -minute price for Super that betters '65 pace 19. American Tobacco Co. 282,000 Lucky Strike cigarettes 141,000 Bowl sponsors at $81,700 on CBS, Pall Mall cigarettes 141,000 $69,400 on NBC. 19. Standard Brands, Inc. 282,000 The American Football league The Radio Advertising Bureau issued Blue Bonnet margarine 18,000 its listing of the top 100 advertisers in Chase & Sanborn coffee 18,000 championship game on NBC Jan. I was Fleischmann's Margarine 199,000 estimated by BAR at $35,000 a minute network radio for the third quarter of 1966 yesterday (Feb. 5) and estimated Royal Puddings 2,000 as compared to $68,500 for the Na- Tender Leaf Tea 45,000 tional Football League championship that expenditures for that period ex- 21. Polk Miller Products Corp. 263,000 game on CBS later the same afternoon. ceeded the comparable 1965 quarter by Sergeant's dog care products 263,000 NBC's lineup of college bowl games 10 %. 22. Wynn Oil Co. 257,000 Wynn's friction proofing 257,000 TOP 100 on Jan. 2 carried average- minute price 23. Cowles Communications, Inc. 256,000 NETWORK RADIO ADVERTISERS tags of $42,500 for the Sugar Bowl, Family Circle Magazine 142,000 (BY BRANDS) $72,500 for the Rose Bowl and $47,000 Look Magazine 114,000 THIRD QUARTER -1966 for the Orange Bowl, according to 24. AFL/C10 250,000 Estimated BAR's estimates. Labor Union 250,000 expenditure 25. Water Specialties Co. 213,000 1. General Motors Corp. $1,668,000 Miracle White soap & detergent 213,000 Curtain for `Chrysler Theater' Buick cars 95,000 26. The Borden Co. 200,000 Chevrolet cars 582,000 Wyler's drink mixes 173,000 Fisher body 150,000 Wyler's soups 27,000 NBC -TV last week confirmed that Guardian Maintenance 167,000 27. Mobil Oil Co. 196,000 it will drop the weekly one --hour Chrys- Oldsmobile cars 204,000 Travel guide promotion 110,000 Pontiac ler Theater series at the end of this cars 260,000 Mobil gas & oil 86,000 United Motors Service 28. Sinclair Refining Co. 193,000 season. The dramatic series has been (Delco Div.) 210,000 Dino Supreme gas & oil 193,000 sponsored by Chrysler Corp., Detroit, 2. State Farm Mutual Insurance Co. 715,000 29. *American Express Co. 168.000 since 1963 and currently is on Wednes- Insurance 715,000 Credit cards & traveler's cheques 168,000 days, 9 -10 p.m. EST. The advertiser 3. Liggett & Myers Tobacco Co. 656,000 30. Savings & Loan Foundation, Inc. 162,000 L & M Cigarettes 656,000 is expected to continue with Bob Hope Institutional 162,000 4. Sterling Drug, Inc. 632,000 31. American Dairy Association 153,000 specials during 1967 -68. This season, Bayer Aspirin 196,000 Fluid milk 153,000 Chrysler sponsored six such specials, Energine 41,000 32. *The Mennen Co. 152,000 and reportedly will pick up the tab Ironized Yeast 61,000 Men's toiletries 152,000 for any additional specials beyond six Phillips Milk of Magnesia 195,000 33. Retail Clerks International Assn. 150,000 (Lehn & Fink Div.) Mr. Hope may agree to do next season. Union promotion 150,000 Lysol spray & Liquid 98,000 34. Chrysler Motor Corp. 144,000 Noreen Hair preparation 17,000 Chrysler cars 4,000 Something Else home Customer car care 79,000 permanent 24,000 Dodge cars 7,000 5. P. Lorillard Co. 522,000 Marine engines 7,000 Sarnoff in press ads Kent cigarettes 214,000 Plymouth cars 47,000 Newport cigarettes 294,000 35. Newsweek, Inc. 134,000 RCA President Robert W. True cigarettes 14,000 Newsweek Magazine 134,000 6. R. J. Reynolds Tobacco Co. 513,000 36. American Home Products Corp. 126,000 Sarnoff is spotlighted in a full - Camel cigarettes 308,000 Anacin & Dristan 89,000 page advertisement scheduled to Salem cigarettes 10,000 Preparation H 37,000 run in more than 500 newspapers Winston cigarettes 195,000 37. Adolph's Ltd. 117,000 this week in support of a cam- 7. Wm. Wrigley Jr., Co. 493,000 Adoph's salt substitute 117,000 Wrigley gum 493,000 38. Bankers Life paign for newspapers as a mar- & Casualty Co. 114,000 8. National Dairy Products Corp. White Cross Hospital & ket- advertising medium. The cam- (Kraft Div.) 475,000 medical Insurance 114.000 paign, prepared by the Bureau of Kraft marshmallows 110,000 38. National Brewing Co. 114,000 Advertising of the American Parkway margarine 365,000 Colt 45 malt liquor 114,000 Newspaper Publishers Associa- 9. Time, Inc. 457,000 40. Nationwide Insurance Co. 111,000 Life Magazine tion, centers around the theme 318,000 Insurance 111,000 Time Magazine 139,000 41. Colgate -Palmolive Co. 110,000 that "newspapers sell!" and will 10. *Eversharp, Inc. Wash 'N Dry 37,000 make use of the comments of 13 (Schick Safety Razor Div.) 433,000 Wildroot 73,000 corporate executives. Razors, blades & shave cream 433,000 42. Revlon Inc. 109,000 The advertisement featuring 11. Campbell Soup Co. 372,000 Esquire shoe polish 85,000 Campbell soups 136,000 Tintex 12,000 Mr. Sarnoff uses a large -sized V -8 juice 236.000 Top Brass hair-dressing 12,000 photo of the RCA president and 12. General Mills, Inc. 344,000 43. Miller Brewing Co. 104,000 quotes him as saying that RCA Bisquick 61,000 Miller High Life Beer 104,000 relies heavily on newspapers for Total cereal 283,000 44. Kerr Glass Mfg. Co. 102,000 depth and reach. It adds: "Natu- 13. *Bristol -Myers Co. 322,000 Home food preserving jars 102,000 Proprietaries & toiletries 322,000 45. Chas. Pfizer Co. (Coty Div.) 101,000 rally, we also use television. is It 13.3-M Company 322,000 Imprevu perfume 101,000 very compatible, particularly in Dynachrome 101,000 46. Columbia Broadcasting System Inc. 100,000 color." Dynacolor 10,000 TV program promotion 100,000 Scotch -Brite 16,000 46. Meredith Publishing Co. 100,000 Scotchgard 34,000 Better Homes & Gardens

30 (BROADCAST ADVERTISING) BROADCASTING, February 6, 1967 Why WAND -TV purchased Volumes 2, 3, 4, 5,8,10 and 11 of Seven Arts' "Films of the 50's and 60's" the greatest one -two punch since we started telecasting Says Len Carl: Vice President and General Our good signal is matched by good feature film program - Manager, WAND -TV ming. WAND-TV colorcasts features every night of the week from 10:30 p.m. to conclusion. Before LIN Broad- casting assumed ownership in January, 1966, WAND -TV f L For the first time, total cover- built its film library around Seven Arts' features by pur- age of the entire Champaign - chasing Volumes 2, 3, 4, and 5. Since then, this policy Decatur- Springfield -Danville remains unchanged as evidenced by our recent purchases market is offered by a single of Seven Arts' Volumes 8, 10 and 11, giving WAND-TV a station. total of 306 'Films of the 50's and 60's' (161 in color) and, This has been made possible by our new 1,063 ft. tower consequently, one of the strongest feature film libraries and new RCA transmitter and antenna, radiating nearly in the country. 2,000,000 watts of power which gives us extraordinary WAND -TV's new market coverage combined with Seven signal efficiency via a unique "peanut shaped" transmis- Arts' feature programming now gives our station the sion pattern (see below). greatest one -two punch since we started telecasting.

V .Avon ra"l'll"`I Peoria Eureka MCLEAN .,=r..;f Formingtn µscPNr,oe u.,+sm /®E. p °Tlwwv:lle ''all Milford° fua.,ué e Norrfs I ® CSCrevecwur g,w-eoe °texington Fairview I 80 rlonrilleewe,enexts ®Monen °Hudson BuakkY Pre ¢ Cd e..uoron° Aoc11o.. qm Y Warlord ® O ° Mapleton Cr Coll e6issna Park O FULTON °pmu gCgnton a o mJóPekltoretend Carluck OTowanda o nAndl ,Mumms P0,10. Tremont o Cfórro,due St.Darie"o.°O° n o. Wellingl°4 Arp. u o C>o° M.ne .Pekin° Mo ckl ountermline S.Pekin TAZEW °East M oi: SmiMicd Bryant° Lynn Hoopesto o Lewislown®, t"op"' Aden Table Grove ville° °b+ea Me, O °Vermont no

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.Ó. Franklin. Winchester PoriS O Waverly tmersee Vermil:un a M.nu lo-arv v.ne. °Roodhouse ,Ildkuv 0 ,P Om,/a °Westheld o Hall Deems,n 7EENE White MACOUPIN Giro CLARK W ., . o Marshall S. Greenfield,' r"';k NiMrood srroltton. Trilk 'tonesv,ue .0. ORaY otakeweed ° Martinsville rrn ° CUMBERLAND ¡kin,' Rakoud Carlinville g r`; .O. MONTGOMERY Stewndson NRoga Cosey Doro °COalton I°OCOnee Mode° Toleda á Graanup i Witt° m Seven Arts Associated Corp. A Subsidiary of Seven Arts Productions, Ltd. NEW YORK: 200 Park Avenue, YUkon.6 -1717 TELEVISION CHICAGO: 4630 Estes, Lincolnwood, Ill., ORchard 7 -1717 EXBITFé167 DALLAS: 5511 Royal Crest Drive, EMerson 3 -7331 'LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif., STate 8-8276 TORONTO, ONTARIO: 11 Adelaide St. West, EMpire 4 -7193 television's most widely accepted color film camera

400 already shipped!

Since its inception in 1964 more of these "New all modularized. The only film camera with Look" color TV film cameras have been shipped plug-in vidicon camera assemblies, sealed beam than any other. Number 400 has been delivered optical system, electrostatic-focus vidicons. to the ABC Network. Others are on their way to a growing list of users. Choice of the top stations The TK -27 is part of a "matched" color film throughout the country, it's the color film camera system. For example, over 750 TP -66 film pro- with the "big tube" concept for finest pictures. jectors have been delivered, together with more than 400 TP -7 slide projectors (and accompanying The big tube adds snap to the color picture. It in- multiplexers). Such wide acceptance makes the creases resolution and definition, eliminates more RCA film system the standard of the industry. of the noise element, resulting in a sharper, more pleasing picture. GET THE FACTS -For more facts about the When you look inside the TK -27, you get the idea TK -27, call your RCA Broadcast Representative. that this camera is different in other ways, too. Or write RCA Broadcast and Television Equip- It's the only film camera that's all transistorized, ment, Building 15 -5, Camden, N.J. 08102.

The Most Trusted Name in Electronics Estimated expenditure Du Pont to stand by with live prizes Compoz 38,000 85. Helmac Products Corp. 36,000 Lint Pic -up 36,000 Smith -Corona Marchant Inc. 36,000 E. I. du Pont de Nemours & Co., 85. Typewriters 36,000 Wilmington, Del., has signed for full 87. Voice of Prophecy 33,000 sponsorship of NBC Radio's Monitor Religious 33,000 on June 10 -11, in what is said to 88. Assemblies of God 32,000 represent the largest weekend ex- Religious 32,000 in the history 89. Lutheran Laymen's League 31,000 penditure of network Religious 31,000 radio. The marathon sponsorship, 90. Dunn & McCarthy Inc. 29,000 placed through BBDO, New York, Enna Jettick shoes 29,000 is reported to amount to about $250,- 90. Holiday Inns of America, Inc. 29,000 000. Motels & restaurants 29,000 Corp. 28,000 Du Pont, as the sole sponsor 92. Alcan Aluminum of Flexalum 28,000 Monitor that weekend, will adver- 92. Great American Insurance Co. 28,000 tise its No. 7 automotive products Insurance 28,000 line, with emphasis on the Golden 92. Waterman -Bic Pen Corp. 28,000 7 oil additive. But a high point of the Bic ball point pen 28,000 95. D.W.G. Cigar Corp. 27,000 Pont 16 du effort during hours of Red Dog cigars 27,000 Monitor programing will be the com- 96. Highland Church of Christ 26,000 pany's "win a pet" sweepstakes, Religious 26,000 which will entitle six grand prize Principals sign the contract for du- 96. G. & C. Merriam Co. 26,000 winners and their auto dealers to Pont's marathon sponsorship of Dictionaries 26,000 'Monitor' for the weekend of June 96. Union Underwear Co. Inc. 26,000 a live wildcat, barracuda, jaguar, Fruit of the Loom underwear 26,000 marlin, impala, or a mustang. Or, if 10 -11; (I to r) C. A. Wes lager, prod- 99. Christian Reformed Church 25,000 they prefer, each winner and his uct manager of Du Pont Automo- Religious 25.000 dealer may elect to receive a 1967 tive Products, Hamilton Wilson of 100. Peterson Manufacturing Co. Inc. 24,000 automobile of the same name. BBDO, and Stephen B. Labunski, Vise -Grip tools 24,000 "We'll be able to supply a live NBC Radio Division president. Figures shown are gross before deduction of barracuda or a wildcat if the winner any discounts or agency commissions, as reported by ABC, CBS, NOS, and NBC. This wants a C. A. Weslager, prod- products, told BROADCASTING last pet," makes them comparable to data for other uct manager of du Pont automotive week. media including spot radio, spot TV and network TV. *Reports on expenditures for these advertisers are not broken down in enough detail for Estimated Estimated RAB to estimate brand figures with acceptable expenditure expenditure accuracy. Radio Advertising Bureau Inc. Magazine 100,000 Arm & Hammer Borax 29,000 Source: 48. Mutual of Omaha Insurance Co. 99,000 Arm & Hammer Sal Soda 17,000 Insurance 99.000 68. CIBA Corp. 65,000 48. *Radio Cerporation of American 99.000 Antivy spray 22,000 GT &E takes full tab Home entertainment products 99,000 Nupercainal 43,000 50. Curtis Publishing Co. 98,000 68. *Eastman Kodak Co. 65,000 for CBS -TV plays Ladies Home Journal 52,000 Cameras & film 65,000 Saturday Evening Post 46,00n 70. *Standard Household Products Corp. 64,000 50. Foster -Milburn Co. 98,000 Bon Ami Jet Spray & Dust & Wax 64.000 General Telephone & Electronics Doan's pills 98.000 71. Ball Brothers Co. 60,000 Corp., New York, through Tatham - 52. Purex Corp. 96,000 Home food preserving iars 60.000 Laird & Kudner Inc., New York, has Ayd's reducing candy 96,000 72. National Broadcasting Co. 58.000 53. *Ford Motor Co. 93,000 TV program promotion 58,000 assumed full sponsorship of all CBS Ford Division Cars & Trucks 93,000 73. International Harvester Co. 57.000 Playhouse TV specials in the 1967 -68 53. Billy Graham Evangelistic Assn. 93,000 Scout "800" cars 57,000 season, it is to be announced today Religious 93,000 74. Union Carbide Co. 56 000 (Feb. 6) by CBS -TV Network Presi- 53. Hartz Mountain Products Corp. 93,000 Prestone anti -freeze 22.000 dent Flea powder 93,000 Prestone Oil Miser 34,000 Thomas H. Dawson. 56. Beatrice Foods Co. 89,000 75. Pennsylvania Grade Crude Mr. Dawson said a minimum of four La Choy food products 89,000 Oil Assn. 54,000 original TV plays will be presented 56. Kellogg Co. 89,000 100% Pure Pennsylvania Oil 54,000 during the season, with possibility of Cereals 89.000 76. Wallace & Tiernan Inc. more. He noted that GT&E has been 56. The Nestle Company Inc. 89,000 GAITS Pharmacraft Div.) 52,000 De Caf 89,000 Desenex 52.000 a sponsor of CBS News specials on a 56. Ocean Spray Cranberries Inc. 89,000 77. R. C. Bigelow Inc. 51,000 once -a -month basis since January 1966. Cranberry products 89,000 Constant Comment tea 51,000 GT &E President Leslie H. Warner 60. *E. I. du Pont de Nemours & Co. Inc. 86.000 78. McGraw-Edison Co. said: "The new commitment to dra- Clothing & home textile fiber 86,000 (Martinizing Equipment Sls. Div.) 50,000 matic 60. Southland Corp. 86,000 Martinizing dry cleaning process 50,000 programs should be viewed as 7- Eleven stores 86,000 79. Hastings Manufacturing Co. 47,000 an extension of our current commit- 62. *MacFadden- Bartell Corp. 85,000 Casite oil additive 47,000 ment to CBS News. We are continuing Magazines 85.000 80. Bank of America 43,000 with our CBS News specials. Next sea- 63. Pennzoil Co. 83,000 Travelers checks 43.000 son we will continue to explore the Pennzoil motor oil & lubricants 83,000 81. The Scholl Manufacturing Co. Inc. 42,000 64. Cooper Tire & Rubber Co. 79,000 Dr. Scholl's foot spray 42,000 sponsorship of outstanding CBS News Tires & tubes 79,000 82. Block Drug Co. 41,000 specials and other quality programs ..." 65. National Steel Corp. 78,000 Nytol 7,000 It was recently announced that GT &E Tin can container promotion 78.000 Poligrip 27,000 had also underwritten National Kelly Educa- 66. Girl Service Inc. 73,000 Tegrin 7,000 tional Television's of Recruitment 73,000 83. Torginal Industries Inc. 39,000 presentation the 67. Church & Dwight Co. Inc. 71,000 Liquid floor covering 39.000 Laurence Olivier production of Chek- Arm & Hammer baking soda 25,000 84, Jeffrey Martin Inc. 38,000 hov's Uncle Vanya later this year.

34 (BROADCAST ADVERTISING) BROADCASTING, February 6, 1987 SAY- DON'T YOU COLOR SETS EVERGETTURNEDTO OTHER CHANNELS? A

KVOCIIIIITV TULSA

Represented by The Original Station Representative cials running in color. The card was gested that many TV stations would card introduced last October but was met follow WHEN -TV's lead with color rate Color rate with increasing agitation among adver- cards of their own in a move to get tising agencies and with a mixed re- faster return on color equipment invest- put on shelf action of station representation comments. Stations generally questioned the panies (BROADCASTING, Dec. 28, 1966). agency argument and WHEN -TV denied The outcry among agency buyers was it had influenced its creation of special WHEN -TV wants to at its loudest last December when sev- color rates. eral threats of commercial cancellation reassess premium charges; reached the station. WHEN -TV said last week that based Business briefly ... Katz sticks to its guns on the experience it had with "Color Campbell Soup Co., Camden, N. J., Rate Card No. 1" it intended to "re- through Needham, Harper & Steers, examine our position regarding the es- Chicago, will introduce its new barbe- WHEN -TV Syracuse, N. Y., seeming- tablishment of rates that reflect the cue beans this month with a campaign ly alone in its battle to establish a color added impact color TV offers advertis- including daytime color commercials rate card, last week rescinded its ac- ers." The station had maintained that on all three TV networks, and spot tion. The station said that while some its new rate card was founded on the television in key markets. broadcasters applauded its adoption of principle that color is worth more to American Motors Corp., a color card, no "tangible support for the advertiser and therefore he ought Detroit, our position" has developed within the to pay more for it. through Benton & Bowles, Inc., New industry. Extra Value Katz said the station's York, will sponsor CBS -TV's one -hour The Katz Agency, national sales decision served to support the repre- special Andy Griffith's Uptown -Down- town Show, Tuesday, Feb. 21 (8:30- representative for WHEN -TV, said the sentation company's view that "the an- station's decision "in no way changes swers to 'when and how' TV rates will 9:30 p.m. EST). Katz Television's position that color reflect the added value of color must be Burlington Industries Inc., through adds value to television as an adver- determined station -by- station, market- Doyle Dane Bernbach Inc.; Singer Co., tising medium" and that TV stations by-market." through J. Walter Thompson Co.; Ster- have a right to charge the added value. Other stations in the market (WSYR- ling Drug Inc., through Benton & WHEN -TV, the first station in the TV and WNYS -TV) had said they had Bowles Inc., all New York; and Opel country to announce a color rate card, no plans to issue color rate cards. Adam Ag, wholly-owned subsidiary of asked a 5% increase for all commer- Several advertising agencies had sug- General Motors Corp., through Mc- Cann- Erickson, both Detroit, will participate in sponsorship of ABC -TV's rebroadcast of Holiday on Ice on Feb. 16 (10 -11 p.m., EST). The Squirt Co., Sherman Oaks, Calif., through Smock, Debnam & Waddell Inc., Los Angeles, will sink the greater part of its some $2 million consumer advertising budget into network television this year. A total of 11 nighttime shows will carry Squirt commercials on the entire ABC -TV network, with the exception of New York. Plans call for the Squirt campaign to be carried on an aggregate of more than 180 television stations. Tupperware Division of Rexall Drug and Chemical Corp., Orlando, Fla., through BBDO, New York, will promote its food containers with daytime TV advertising in March and April on The Pat Boone Show, Hollywood Squires, Let's Make a Deal, The Doc- tors, and Days of Our Lives. A print campaign begins this month. Prince Macaroni Manufacturing Co., Lowell, Mass., has begun a New Scripps- Howard stays with Blair TV England advertising campaign -biggest in its 50 -year history-with about Number of big station -group & Co. in the presence of Frank Mar- $200,000 of an estimated $1 million owners in recent years have set up tin (r), Blair president. Blair has budget devoted to radio in the six New their own station -representation represented the Scripps - Howard England states, New York and Florida. companies, but one of those taking group of stations (wcPo-Tv Cin- Agency is Venet Advertising Co., New opposite tack is Scripps-Howard cinnati, WEws[TV] Cleveland, wMc- York. Broadcasting Co. Last week Jack TV Memphis and weTv[rv] West The General Electric Co., through R. Howard (I), president, signed Palm Beach, Fla.) for more than 10 BBDO, both New York, will sponsor a long-term renewal with John Blair years. a two -hour television adaptation of "Damn Yankees," the Broadway musi-

36 (BROADCAST ADVERTISING) BROADCASTING, February 6, 1967 cZONatclici do wiflia cZp onaead

Plenty!

On February 5, 1966, Lolita and Tip on a Dead Jockey played New York at the same time, on competing stations, and together picked up an 89% share of the TV audience.* It was the same fantastic story when Jailhouse Rock and Shadow on the Wall met July 23rd for a combined 83% share of the New York audience.* What's more, all these films are part of the great MGM /5 or MGM /6. That's show biz. And a lot of it.

TOE TOTAL

PROGRAMMING MGM COMPANY NSI -11:30 PM- Conclusion TELEVISION Is there a swing to Norelco

Just ask these busy people Better yet, ask the

*Trademark of N. V. Philips' Gloeilampenfabrieken of the Netherlands for television tubes. Scenes from North American Philips Company, Inc., Studio Equipment Division manufacturing facility, Mt. Vernon, N.Y

3 -tube Plumbicon *color cameras? who build them. people who are buying them.

Here's a partial list of stations now using the Norelco cameras. Ask them -at our expense -why they chose Two major networks and dozens of stations now use Norelco 3 -tube Norelco cameras. Call or write us. If color cameras. Over a hundred of these "new generation" cameras are you're in the market for a new color on the air today. And, just to keep up with orders, we've had to triple camera,we'Il pay for your trip to one production personnel and quadruple the number of our factory- of these stations, subject of course test stations in less than a year. to availability of their technical personnel to show and tell you the rea- Why the swing to Norelco 3 -tube cameras? The big reason is sons for their choice. superior performance through state -of- the -art innovations. Item: A STATION LOCATION EAST sharper picture in both color and monochrome than with any 4 -tube WNHC-TV New Haven, Conn. camera; Norelco's "contours out of green" system for both vertical WNEW-TV New York REEVES SOUND New York and horizontal aperture correction provides that. Item: Lower noise, STUDIOS more detail in dark or shadowed areas with Norelco's superior SPORTS NETWORK Rutherford. N.J. gamma circuitry. Item: No lag because our beam split system is highly SOUTH WAGA -TV Atlanta, Ga. efficient; also, the light is split 3 ways, not 4. Item: Maximum stability WJBF -TV Augusta, Ga. and reliability because the Norelco 3 -tube camera is inherently WCYB -TV Bristol, Va. /Tenn. simpler (which also means fewer controls, less set -up time). WKRG -TV Mobile, Ala. WSPA -TV Spartanburg. S.C. WBTV (Remote Unit) Charlotte, N.C. Briefly, that's why they're swinging to the Norelco camera. For MIDWEST technical details, call our sales representative, Visual Electronics. WFIE-TV Evansville, Ind. WFRV -TV Green Bay, Wisc. Or call us. Be a swinger. Indianapolis, Ind. WISH -TV STUDIO EQUIPMENT WEST KABC -TV Los Angeles, Cal. DIVISION KTTV Los Angeles, Cal. Noreko KXTV Sacramento, Cal. NORTH AMERICAN PHILIPS COMPANY. INC. 900 South Columbus Avenue. Mount Vernon, New York 10550 Paducah, Ky., and KHQA -TV Quincy, Ill: Hannibal, Mo.: H -R Television Inc., PGW names two more `colonels' New York. KOYN Billings, Mont.: Venard, Tor - Peters, Griffin, Woodward Inc. troit in 1961 and was transferred bet & McConnell Inc., New York. announced today (Feb. 6) that it to New York two years ago. Each nas given "Colonel of the Year" winner received an illuminated KIFN Phoenix and KEVT Tucson, h3nors for 1966 to Sidney Carter, scroll. both Arizona and WMIE Miami: Sa- a radio account executive in the The awards are made each year valli /Gates Inc., New York. company's Chicago office, and James by the firm to an individual in ra- KALB Alexandria, La.: Stone Rep- Sefert, a television account execu- dio and another in television who resentatives Inc., New York. tive in the New York office. have shown the most growth in their Mr. Carter has been in PGW's positions and in their contributions WILA Danville, Va.: Bernard Howard Chicago office for eight years. Mr. to stations, advertisers and agencies Co., New York. Sefert joined the company in De- during the recently completed year. WPBS(FM) Philadelphia: Avery-Kno- del Inc., New York. WFMZ(FM) Allentown, Pa.: Otis Rawalt Inc., New York. WLOL Minneapolis: Major Market Radio, New York.

New product turns to new agency for TV

A new agency, Harvey & Carlson, New York, will handle the $500,000 TV advertising campaign for a new product, Wright's Iron -On Seam bind- ing, of the William E. Wright & Sons Co., West Barren, Mass. The campaign will begin March 13 on 11 ABC-TV daytime shows including Donna Reed, Ben Casey, The New- lywed Game, Where The Action Is, and some new shows. Seated (I to r) are James Sefert president, and John Butler, vice In its first year, Harvey & Carlson and H. Preston Peters, PGW chair- president -radio for the station - has more than doubled its initial $2 man; standing, Lloyd Griffin, PGW representation firm. million annual billings. Approximately 70% of the billing is invested in TV. cal, on NBC -TV Saturday, April 8 (9- food advertiser in a planned media ex- Three agencies 11 p.m. NYT). Sponsorship will be pansion in 1967. Sponsorship is on a shared by several GE consumer prod- rotating basis of three participations one merge in Midwest ucts as well as corporate. week and two the next. Lewis Food announcements will be Southern California Rapid Transit heard throughout Three Midwest advertising agencies a 10 -state area over 47 stations. District, through Russell R. Rullman have merged into one agency with an- Advertising, Los Angeles, is spending General Foods Corp., White Plains, nual billings of $6.5 million and 103 $113,000 in multimedia exposure for N. Y., through Ogilvy & Mather, New clients. a spring push to promote its discount York, will introduce Start, a new instant Colle & McVoy Advertising, Minne- apolis; student privilege card. On radio a four - breakfast drink backed by network and Colle McVoy Weston Barnett week campaign of 60- second spots will spot television. Inc., Waterloo, Iowa, and Ekberg, be broadcast on seven Southern Cali- DeGrofft & Hunter Advertising, Den- fornia stations in such markets as San Monsanto Co., St. Louis, textile divi- ver, will form Colle & McVoy Adver- Bernardino, Ontario, Pomona and Los sion, through Doyle Dane Bernbach, tising of Minneapolis, Denver and Angeles. All radio stations used will be New York, will sponsor both ABC -TV's Waterloo. Principal officers of the new ones appealing to an essentially teen- Zero Mostel special Zero Hour Monday, 72 -man firm are Alfred Colle, president; age audience. The Rapid Transit Dis- May 1 (10-11 p.m.) and "Guys and Leonard Ekberg, executive vice presi- trict currently is spending $476,262 in Dolls" on the Wednesday Night Movie, dent, Denver, and Donald Irwin, exec- broadcast media, all but $34,220 of it Feb. 8 (8 -11 p.m.). utive vice president, Waterloo. in radio. The officers emphasized the move will provide greater depth of creative Lewis Food Co., Los Angeles, through Rep appointments ... talent and marketing experience with Russell R. Rullman Advertising, same extended depth in account service. city, will sponsor Frank Hemingway's a Kzrv(TV) Corpus Christi and KkLD -Tv Colle & McVoy was founded in 1935; 7 a.m. news program for 52 weeks over Dallas, both Texas; KTHV(TV) Little Colle McVoy Weston Barnett, in the the ABC Radio West regional network. Rock, Ark; KEYC -TV Mankato, Minn.; early 1920's, and Ekberg, DeGrofft and This marks the first move by the pet KGLO-TV Mason City, Iowa; WPSD -TV Hunter, in the mid 1930's.

40 (BROADCAST ADVERTISING) BROADCASTING, February 6, 1967 The more "partners "we have, the better.

Right now we have more than four million direct shareowners. And since insurance companies, mutual funds and pension plans invest in us, more than 100 million people who save money through them have an indirect share in our business, too. In fact, to finance the development of all the additional electric service people need and want, our industry puts to work about 61/2% of all personal savings in the U. S. every year. That's American enterprise in action, for as we grow to meet our customers' electric needs and desires, we help our countless "partners" grow economically, too. And one of those "partners" is you!

The electric company people... the folks at your Investor -Owned Electric Light and Power Companies

*For names of sponsoring companies, write to: Power Companies, 1271 Avenue of the Americas, New York, N. Y. 10020. Business urged to Says no to airing of protect its image Lincoln buys `Today' package stores ads

The business community should re- Lincoln National Life Insur- New Jersey State Alcoholic Beverage spond posivitely to the current vogue ance Co., Fort Wayne, Ind., Control Division has denied the request of "consumer protectionism" by desig- which usually invests only in of the state broadcasters association that nating top man- print advertising, plans to cele- it lift the ban on advertising by retail agement person- brate Lincoln's birthday (its package liquor stores on radio -TV. In nel with responsi- namesake) with a TV promo- reporting the denial, the association said bility for social tion buy: exclusive sponsorship it may now press for legislation and /or relations, Peter of NBC -TV's Today show on legal action. W. Allport, pres- Feb. 10, just two days before New Jersey broadcasters have waged ident of the As- the holiday which falls on a a nine -month campaign to obtain the sociation of Na- Sunday. change in rules. tional Advertisers, Lincoln, through its agency, The ABC cited invasion of pri- suggested last Geyer, Morey, Ballard Inc., has vacy of home "for the purpose of induc- week. prepared eight color commercials ing the purchase of alcoholic beverages" He told the an- for the program, each designed as among the reasons for the denial. nual meeting of Mr. Allport around its corporate image, its the U. S. Brewers specific policies and its agents. NAB code stepped up Association in Bal Harbour, Fla., that Messages average about one such developments as auto and tire minute in length, one on film radio monitoring in '66 safety hearings, the complaints about with others featuring live pres- consumer boycotts personalities. quality in TV and entations by show When the National Association of are symptomatic of the problems of Lincoln's only other reported use Broadcasters Code Authority sought to its prestige, Mr. was in 1959 and 1960 business. To improve of TV raise the radio code dues starting with Allport proposed that industry should when it sponsored an NBC -TV the 1966 -67 fiscal period, it said a big attempt to "generate hard data and in- Meet Mr. Lincoln spectacular. part of the funds would go toward "; speak up force- will up its controvertible facts The company back beefing up monitoring activity. The fully when it has the facts; participate Today buy with a heavy print nine -month figures released by the code actively in local consumer or- more schedule. reflect the increased activity. ganizations and intensify its efforts of Comparing April- December 1965 self -regulation. with April- December 1966, the code "Many in American society are reviewed 1,209 stations in '65 and looking for improvements and many 2,050 the following year for a 70% in- see areas for improvements in aspects drive -in restaurant franchise chain or- crease. The number of hours reviewed of our marketing operations," Mr. All - ganization. Annual billing is about increased 83% from 26,882 to 49,296. port stated. "We need to join them in $500,000. D'Arcy Advertising Co., Chi- It projects that by the end of the cur- this. We must take steps to foresee, for cago, handles McDonald's Corp. na- rent fiscal year on 31, fault in failing to recog- tional account. March it will instance, the have reviewed 2,850 stations, 72% nize the Negro on television, or the more than 1965 -66, a of to children, or McDonald's Hamburger Restaurants for total of 67,- mistake overselling 880 hours, consequence of position- (Baltimore area) has appointed Rich- 81% above the figure of a the long-term year earlier. ing commercials where they don't be- ardson Myers & Donofrio, also Balti- long, or, more mundanely, of failing to more. Media plans will include heavy provide, for those who wish it, oper- broadcasting with seasonal promotion- Also in advertising ... al campaigns. Account executive for ating and maintenance information." Coast McDonald's is Jerry Mathai. screening Television Bureau of Advertising president Norman E. Bon Bon Co., Los Angeles, manu- (Pete) Cash will participate in the Agency appointments ... facturer of bite -sized ice cream candies, first West Coast showings of the bu- has appointed Erwin Wasey Inc., same reau's new film, "TEL- empathy . . city, to handle national promotion. the Language of Involvement." Pro- Breakstone Foods Division of Nation- duced by Gerald Schnitzer Productions, al Dairy Products Corp., New York, The International Salt Co., Clarks Hollywood, for TVB, the film will be Richard has appointed K. Manoff, same Summit, Pa., has consolidated its ac- presented to selective audiences of agen- city, handle its advertising for all cy and to counts at Weightman Inc., Philadel- advertising executives at the products. Breakstone is a spot TV user. phia, by assigning the agency its con- Hotel Mark Hopkins in San Francisco Former agency for Breakstone is Pap - sumer, farm and industrial advertising. on Feb. 14 and at the Preview House, ert, Koenig & Lois, New York. Weightman already handles Pfeiffer's 7655 Sunset Boulevard, Hollywood, Foods, a subsidiary of International on Feb. 15. Robair Eldora Co., Los Angeles, has Salt. The new account bills about $1.1 Movin' Media buyers at The Mar - appointed M. J. Beckman Associates, million with estimated $800,000 in schalk Co., New York, have moved to same city, to handle company's new TV- radio. Young & Rubicam is the new offices in the American Metals foamy bath oil, Gardens of Babylon. former agency for International Salt. Climax building in Rockefeller Plaza, National TV spot campaign is planned. across the street from Marschalk head- The Upjohn Co., Chicago, has ap- quarters in the Time -Life building. The McDonald Operators Association of pointed Scott & Scott Advertising Inc., move to "Marschalk East," as the Southern California has appointed Da- same city, to handle its promotional agency's staff members call their new vis Johnson Mogul & Colombatto, Los plan for retail druggists that will include offices, was made necessary by Mar - Angeles, to handle advertising for its use of radio, television and newspapers. schalk's expansion.

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974 Agents Coast-to-Coast/Regional Offices: Los Angeles 776-0130, Chicago 671.0050, New York 276 -3100, Newark 643 -2445, Detroit 898 -2200, Boston 567 -1373 THE MEDIA FCC asks Justice for its evidence MERGER MOVE PROMISES ANOTHER LOOK WITHOUT REOPENING CASE

The FCC has preserved its options they had little choice but to accede to observers pointed out, is not the only in the ABC -International Telephone & the department's request for a hearing. alternative. Conceivably, the commis- Telegraph Corp. case. The commission Court Problems Officials pointed sion could direct Justice to make its directed the Department of Justice to out that, regardless of the weight of case for a hearing in an oral argument. submit evidence it says it has that anti- the department's arguments, a denial of The commission promised only to act competitive consequences would flow the petition would almost certainly have "promptly." from the proposed merger. And the been challenged by Justice in the U. S. The order marked another chapter FCC barred ABC and ITT from merg- Court of Appeals. Furthermore, there in a conflict between Justice and the ing until it decides what to do next. was the matter of the "important infor- commission over the handling of the The commission, in its surprise action mation" Justice said it had that was not case. Justice has accused the commis- last week, also granted the depart- in the commission's record of the case. sion of failing to do its job properly; it ment's petition to intervene in the in- The procedure adopted last week - says the two -day oral hearing the com- creasingly controversial proceeding. But on a 5 -to -2 vote -will enable the commission held in September was an the order was generally regarded as an mission and its staff to examine that unsatisfactory way of arriving at the adroit maneuver that permitted the information. It will also strengthen its facts in the case. The commission, in its commission to escape from the pres- position in the event the commission order, sharply criticized the department sure it faced as a result of the depart- ultimately decides to deny the depart- for ignoring requests to make its views ment's request last month that it re- ment's petition and finds itself in the known until Dec. 20 (see below). The open the case and hold a full-dress anomalous position of a defendant in a commission approved the merger a day evidentiary hearing. court suit brought by the Department later. The four members of the commis- of Justice. Deadline The commission acted sion who had voted in December to The order leaves the commission un- last week on Wednesday, a day before approve ITT's acquisition of ABC's 17 committed. It said that after examining the voluntary agreement of ABC and AM, FM and TV stations were under- the additional material, the commission ITT not to consummate their merger was stood to be still firm in their conviction will "take such action or follow such to expire. The order approving the that they acted responsibly. However, procedure as seems appropriate." Grant merger, which would result in a $2.5 it's believed that one or two had felt or denial of the department's petition, billion corporation, was to have be-

A record of correspondence that was mostly one -way

For the first time, the FCC last that and other sources through April of the pending applications.' A copy week gave a play -by -play account 1966. ABC and ITT tendered the of this order and notice was trans- of contacts between it and the De- subject applications for commission mitted to the department and it was partment of Justice during considera- approval of the proposed transfers published in the Federal Register tion of the ABC -ITT merger. The on March 31, 1966, and these were on Aug. 24, 1966. account portrayed an FCC that went accepted for filing on April 14, 1966. "On Sept. 19 and 20, 1966, a hear- out of its way to solicit comment Notice of the filing of these applica- ing was held before the full com- from Justice and a Justice Depart- tions was publicized by radio, televi- mission on this matter. The de- ment that said nothing at all for sion and in the newspapers in ac- partment did not appear, file a state- months and never did take a firm cordance with the requirements of ment, or give any indication to the position before the FCC approved the statutes and rules. commission that it had any evidence the merger last December. "Our records disclose that during or views to present regarding the Following is the pertinent text in June 1966 the commission sent two matter. Moreover, it did not raise the commission's order of last week letters to the department requesting any question concerning the proce- (with its numerous legal citations the views of the department concern- dure adopted, nor did it indicate in omitted) : ing this matter. On Aug. 18, 1966, any way that it desired a postpone- "A brief review of the chronology the commission issued its order and ment of the scheduled proceedings of this proceeding is necessary to notice of oral hearing before the in order to permit completion of its understand the present procedural commission en banc, in which the investigation and the preparation of situation. It appears from the De- commission announced a procedure evidence for presentation to the partment [of Justice] petition that the whereby any party desiring to offer commission. department learned of this proposed evidence in the proceeding might do "In October the commission again merger in December 1965, and began so, ordered a hearing on all issues of advised the department by letter that investigating it 'within days.' It law, policy and fact, and invited any it expected to make a decision in the served a civil investigative demand interested party to appear and be near future and invited the views of upon the parties aqd received in- heard 'with respect to any question the department. The department first formation regarding the merger from affe.ting the commission disposition indicated to the commission that it

44 BROADCASTING, February 6, 1967 come effective Jan. 20. The resulting worth, who had voted for the trans- that letter. And in a filing with the company would be the largest in the action, said the petition should have commission last week -replying to the broadcasting business. But the parties been denied. parties' opposition to its petition-the agreed to a delay after the department, Deadlock Averted? Commissioners department pointed out that it is not on Jan. 18, filed its petition to reopen Kenneth A. Cox and Nicholas John- necessary to prove violation of the anti- the case. son, who, like Commissioner Bart- trust laws to show that the merger The commission acted amid mount- ley, opposed the merger, said they con- should be denied. Justice said the bur- ing indications that one or more concurred in the action taken only because den is on the applicants to prove the gressional committees will look into the the commission appeared unable to merger is in the public interest, and the proposed merger and the commission's agree on an affirmative action. issues raised in its letter, it said, are handling of it (see page 48). Senators Commissioner Loevinger, who fa- among those that the commission Gaylord Nelson (D-Wis.) and Wayne vored the merger said he felt the peti- should consider in determining whether Morse (D- Ore.), early critics of the tion should have been denied but that they have sustained their burden. proposed merger, told the FCC last "practical" considerations require that A key point involves the parties' week the Senate Small Business Sub- the department be required to submit assertion that the merger would result committee on Antitrust and Monopoly its evidence. Only Chairman Rosel H. in a transfusion of financial aid into contemplates hearings on the merger. Hyde and Commissioner Robert E. Lee ABC which would enable it to compete They asked that the department's stay were content to let the commission more effectively with CBS and NBC. be granted. Senator Nelson is chairman document speak for them. This weighed heavily in the commis- and Senator Morse is a member of Speculation on authorship of the pro- sion's decision to grant the merger. But the subcommittee. cedure adopted centered on Chairman Justice contends that the evidence in- The commission debated and ap- Hyde and Commissioner Loevinger. dicates that ITT looks on ABC as a proved the procedural step in a special The principle of requiring adversaries source of capital. meeting lasting only little more than before the commission to disclose in Other Points Justice also says its an hour. However, the five separate advance their evidence -so as not to evidence indicates that the merger statements the commissioners issued in- "surprise" their opponents-is one that would remove ITT as a potential com- dicated that the cleavage within the Commissioner Loevinger has long petitor of all three networks. ITT might, commission on the proposed merger is championed. Justice said, establish either a conven- as wide as ever, and that the procedure The commission directed that Justice tional network or a chain of CATV adopted was a compromise. submit all of its evidence, including systems. The department added the The two dissenting commissioners- documents and names and addresses of merger might remove ITT as an inde- Robert T. Bartley and James J. Wads- witnesses it was prepared to call, along pendent source of basic technological worth- objected for completely oppos- with a statement of the testimony they development that could lead to new ing reasons. Commissioner Bartley, would give, by Feb. 15. A department systems of communications. who had voted against the merger, said spokesman said the deadline would be ITT and ABC disputed the depart- the department's petition should have met. ment on all those points in their joint been granted. Commissioner Wads- ITT and ABC were ordered to file opposition (BROADCASTING, Jan. 30). their own evidence by Feb. 23. The But Justice last week said the parties' department then would be given until brief demonstrates that the commission March 6 to submit rebuttal evidence. did not have an adequate record on The timetable indicates the commis- which to act and that factual and might have any views or statement sion could act some time after the policy questions remain that require a regarding this matter in a letter of middle of March. reconsideration and an evidentiary Nov. 3, 1966, which stated that Action Praised ITT and ABC both hearing. there was a "possibility of significant issued statements hailing the commis- The commission, in its order, con- and anticompetitive effects" and sug- sion's action. ¡Ti' said the commission centrated its criticism of the depart- gested the commission defer its that order approving the merger was "sound- ment on its tardiness in expressing its decision until the own department ly based," and added: "We are confident views. The commission noted that the had arrived at a "final decision on that the information that will be pro- department began studying the case the antitrust aspects of the merger." duced as a result of [the commission's] in December 1965, then recited a Thereafter the commission repeatedly order will prove conclusively that the detailed chronology of what it suggested urged the department to make a possibilities of such anticompetitive con- were opportunities that the department more definitive statement and pro- sequences raised by the department are passed up-and invitations that it vide further information. indeed purely speculative, and we ap- ignored enter the case (see page Dec. 20, 1966 the depart- -to "On preciate the opportunity provided by 44). ment wrote the commission stating the commission to remove any doubts The commission said it was permit- that possibilities of anticompeti- the the department may be harboring." ting the department to intervene and tive consequences from the merger ABC said, "The FCC action is in the make its information available solely 'seem sufficiently speculative that we public interest and should do much to because of "the unique status of the de- are not presently contemplating ac- clarify the issue, both with the com- partment and the nature of this case." tion under the antitrust laws to en- mission and publicly. We applaud The commission said that if the peti- join consummation of the merger,' their action." tion had been filed by a private party it but that these possibilities deserve Both companies referred to the de- would be denied. The order noted full and serious consideration by the partment's Dec. 20 letter, in which the that, under commission rules, the de- commission in making its public in- department said that, although anti- partment should have made known its On Dec. 21, terest determination. competitive consequences might result opposition to the proposed merger 1966, ITT filed a letter responding from the merger, such consequences within 30 days of the filing of the appli- of the comments in the de- to some were speculative" to warrant gov- which last April. the com- "too cations- occurred partment letter. Thereafter ernment action. Further, the order said the department's adopted and issued its deci- mission The department, however, has criti- petition does not meet a requirement sion." cized the commission for not paying of the rules that petitions for recon- more attention to the points raised in sideration must "allege facts and evi-

BROADCASTING, February 6, 1967 45 dence . . with particularity'." `Not the Same' Justice, responding `Blue notebook' tells a tale to similar arguments made by ITT and ABC, said it was not in the same position as private parties petitioning the Stack of ITT documents requested by Justice reveal commission. The department said it has started with no preconceptions as ins and outs of corporate thinking on industry growth to whether the merger would offend the public policies or antitrust laws; it A foot -high stack of documents al- did, and the indicated price seems un- could only undertake an investigation ready on file at the FCC can be counted accountably high in view of studies by -and investigation of a complex and as the first installment on the commis- financial analysts stating that $25 mil- massive merger takes time. sion's order for the evidence used by lion would be fair. The department said that, "while in the Department of Justice in stating that The company in 1964 indicated in- retrospect" it might appear that it could the proposed merger of ABC and the terest, also, in WATE -AM -TV Knoxville, have sought to intervene in early De- International Telephone & Telegraph Tenn., when it was still owned by WATE cember, it did not think such a formal Corp. could produce serious anticom- Inc. However, the $7 million asking action was necessary in view of the con- petitive consequences. price was considered too high. (It was tinuing communication between the de- The documents are copies of those subsequently sold to Peoples Broadcast- partment and the commission as to the ITT furnished Justice in connection ing Corp. for $6.8 million.) One prop- state of the investigation underway. with the investigation which finally erty which the evidence indicates nego- The department, however, was sub- led Justice to ask the commission to tiations were actively underway is H. jected to its sharpest criticism from the reconsider its approval of the proposed Gross Telecasting Inc., owner of WJIM- commissioners in their individual state- merger and to hold an evidentiary hear- AM-TV Lansing, Mich. ITT appeared ments. Commissioner Wadsworth, in ing. ITT told the commission two ready to pay $13 million -but the sale opposing the petition, said the depart- weeks ago it would make the documents never materialized. ment is "attempting to substitute its available to it. The pile will go higher Among the groups that interested judgment for the expert judgment which as-in accordance with the commis- ITT-and the company looked at all the Congress has commanded this agen- sion's order last week (see page 44)- the major ones -Corinthian appeared cy to exercise." He said the department's the department supplies the rest of its to have the most appeal; at least, its attempt to intervene "is incompatible documentary evidence in the case and name appeared to crop up most often. with our own independence, the integ- ITT and ABC provide theirs. But as one executive noted, its "avail- rity of our processes and the principles Some of the material is being kept ability" was a problem. of law that we are charged to uphold confidential at the company's request. CATV Network? The documents and preserve." But from the documents available indicating ITT's interest in CATV in- Commissioner Loevinger, a former ITT emerges as an aggressive company, clude the memos from Mr. Geneen chief of the Department's Antitrust Di- one always on the lookout for new cited by Justice Department's antitrust vision, agreed, and added: "The Depart- ventures to acquire; a wealthy one, able chief, Donald F. Turner, in stating that ment of Justice and the Antitrust Di- to talk about possible acquisitions that ITT had been interested in developing vision should stand and speak plainly could cost more than $1 billion; and a CATV networks that would compete against all attempts to influence the ad- prudent one, careful to move into a with broadcast networks (BROADCAST- judicatory process by any means other field only if it has been carefully ex- ING, Dec. 26, 1966). The Nov. 1 and than the prescribed process of law, and plored. Oct. 27, 1965, memos to John W. Guil- should not appear to acquiesce in, en- Limited to Field The department's foyle, an ITT vice president, talked of courage or employ such means." interest was in the proposed merger's the possibility of creating a network Even' Commissioner Cox, although impact on broadcasting, so the docu- "linking whole areas of local CATV contending the department had sub- ments are limited to that field and franchises," according to Justice. The stantiated its request for a hearing, was CATV, and in many cases the trail of Nov. 1 memo is among the confidential critical. He said the department has pro- documents revealing the company's in- documents. vided that substantiation "belatedly and terest in a possible buy ends in midair Included in the documents also are not as fully as might be desired." -so to speak. There is no document old extracts of a two -year -old draft Pessimistic Commissioner Johnson, stating the conclusion. study of the Stanford Research Institute however, saved all of his fire for those For instance, ITT's interest in CBS forecasting the establishment of 5,000 commissioners who had supported the -previously acknowledged by ITT CATV systems serving 8 million sub- merger. He said that Commissioner Chairman and President Harold S. Ge- scribers by 1975. As an industry, Wadsworth has stated "forthrightly what neen- appeared to be deep. Numerous CATV would earn revenues of $400 all must suspect: it is highly unlikely studies of CBS are in the stack, and million on a plant worth $1 billion. The that the procedure we adopt today will there is frequent reference to it as the study said that CATV in the next subsequently prompt the commission leading network. What would it cost? decade could conceivably combine into to grant the hearing that Justice has One estimate ITT officials made was a fourth network. requested. He said that the department's $1.617 billion. But there is no evi- Correspondence in the file indicates Dec. 20 letter was given "but a few dence that officials of the two compa- that Skiatron Electronics & Television minutes consideration, and added, nies even talked about a possible mer- Corp. sought to interest ITT in a fran- "What reason is there to suspect the ger. The price on the promise of ABC chise for its Skiatron pay -TV system. new, more voluminous filings will have is put at $400 million. One Skiatron proposal even suggested any greater influence?" ITT was also interested in acquiring that that company might be "receptive" Commissioner Bartley in his dissent individual stations and groups of sta- to an offer to acquire control. However, also scored the majority. He said it has tions. Documents indicate ITT was con- there appears to be no evidence of any from the outset "pushed relentlessly for sidering offering Travelers Insurance interest on the part of ITT. hasty approval of the merger without $35 million for its broadcasting subsidi- But it is in the sections of the stack due regard for the commission's re- ary which owns WTIC- AM -PM -TV Hart- dealing with broadcasting in general sponsibility to develop an adequate rec- ford, Conn., and substantial real estate. and ABC in particular that the going ord." However, there's no evidence that it._ gets heavy with statistics and studies

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HARRIS GATES INTERTYPE GATES RADIO COMPANY ILLINOIS 62301, U.S.A. CORPORATION QUINCY, A subsidiary of Harris -Intertype Corporation and analyses by Wall Street financial quirements and large capital require- wizards and ITT resident experts. ments for color conversion and other Hill interest Studies showed that ABC's net in- purposes. come would increase from $17 million But the stack also includes the min- in 1965 to $35 million in 1970 (com- utes of the board meetings of ABC and in merger grows pared to CBS's $56 million in 1965 and ITT, at which the terms of the merger $90 million in 1970-one can almost were approved. And the Justice De- Staggers committee may add hear ITT's hearts beat a little faster look- partment, in replying to the parties' ar- ing at those figures). It was this section gument, notes that there appears to have its investigative power that provided the basis for one of the been no discussion in the ABC board conflicts between Justice and ABC -ITT: room on Dec. 7, 1965, of the expecta- to the gathering inquiry whether, as the parties maintain, ABC tion that ITT would be a source of is to be aided by ITT's financial re- capital. Simon B. Siegel, executive vice While tide of congressional com- sources, or whether ITT is to take president, listed a number of other ad- the money out of ABC. vantages, including the security of be- ment on the merits and objections of merger of International Telephone and `Blue Binder' The "booklet bound ing part of a large complex and the Telegraph Corp. and ABC continued in blue loose -leaf binder" to which both improved "image" ABC would acquire unabated last week, another congres- is in the eyes sponsors. (He also re- sides refer in the stack. As Justice of sional committee was reported to be ported ITT wasn't the only suitor has said, the report, which ABC -ITT that considering an inquiry into the deal. say was based on a study by the ITT ABC had had. General Electric Co. had Defense and criticism of the FCC's staff in early 1965, indicates that ABC approached company officials talking handling of the case was maintaining by 1970 was expected to produce a merger, but nothing ever came of it. the active pace unleased by the Justice cash flow of $100 million that would Litton Industries had made an offer- Department intervention two weeks be- be available for investment outside the but neither Mr. Goldenson nor Mr. fore, when the commission announced broadcasting industry. ABC and ITT, Siegel regarded it as good as ITT's.) a delay in the execution of the merger however say the estimate is based on But perhaps Kuhn Loeb and Co., to allow the Justice Department to the predicate of the network achieving the Wall Street investment firm, said it come forth with new evidence. "meaningful profitability," which it has all, in the report contained in the blue After the FCC action, Representative not been able to do, They also say the loose -leaf binder, when it said that the Silvio O. Conte (R- Mass.), one of the estimate does not cover dividend re- merger "would help both companies." critics of the commission action in the

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48 (THE MEDIA) BROADCASTING, February 6, 1967 proceedings, said Representative Harley pressed for staff and time to undertake ment Antitrust Division for its delay O. Staggers (D- W.Va.), chairman of a hearing on the ITT-ABC situation. until the last minute. He said he had the House Commerce Committee, had One staff member, however, noted the no interest in the merits of the decision, agreed to place the matter before his drug companies currently under investi- but said that if the economy of this committee. Committee sources, how- gation were wishfully urging the group country ever seriously slows down ever, would not confirm that such ac- to take up the ITT-ABC hearing in- or grinds to a halt, one factor would tion was being considered, although stead. certainly be administrative delay. He Representative Staggers had earlier The FCC announcement was greeted said the antitrust division action was written the commission requesting that coolly by Senator Nelson, who had a perfect example of this type of action. he be kept posted on the action. urged a reopening of the case rather He said his Subcommittee on Adminis- If the Commerce Committee is con- than just allowing more time to let trative Practice and Procedure would sidering a hearing into the merger, it the Justice Department present its ob- watch the situation closely. would join the House Small Business jections. He said the FCC seemed hos- Opposing the Opposers Earlier Rep- Committee in such a move. Representa- tile to a full hearing. "For some unex- resentative Thomas O'Neill (D- Mass.) tive Joe L. Evins (D- Tenn.) chairman plained reason" he said, "four of the and Representative Thomas Pelly (R- of the small business unit, earlier had seven commissioners have been de- Wash.) had joined the opponents of written to Representative Conte saying termined to rush this measure through the Justice Department action. Repre- he would put the question of whether to completion without taking any testi- sentative O'Neill said the late action to investigate the merger's impact up to mony on the most crucial public ques- had further complicated the situation. his committee membership. Reportedly, tions involved." He added Congress Representative Pelly argued the FCC Representative Staggers has also said should explore the whole question of had carried out its responsibility, that the his group would be asked the question. whether a television network should be merger would help ABC to compete Senate, Too In the Senate, where anything more than an independent against wealthier competitors and that the criticism began, it has also been company solely devoted to broadcast- the Justice action was "ill- advised and speculated that Senator Gaylord Nelson ing. contrary to the public interest." (D -Wis.) the earliest critic and chair- He and Senator Wayne Morse have However Senator Ralph Yarborough man of the Small Business Subcommit- also written to the FCC requesting a (D-Tex.), who only last week had en- tee on Antitrust and Monopoly, would delay on the final decision until a hear- listed in the fight as a critic of the FCC, also seek such a hearing. His group, ing is held. said that "objective, careful and thor- however, is actively engaged in a probe Senator Edward V. Long (D -Mo.) ough news collection and analysis are of the drug industry and may be hard however, attacked the Justice Depart- so vital to a free society that every pre-

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BROADCASTING, February 6, 1967 49 caution should be taken to shield the broadcasting license terms to five years Representative Abraham Multer (D- mass media from any possibility of un- was started up again early in the ses- N.Y.) introduced an amendment that desirable influence from external eco- sion by Representatives John Dowdy would prohibit the broadcasting of box- nomic interest." He also referred to a (D- Tex.), Arthur Younger (R-Calif.), ing matches on television and radio. scholarly article pointing to the eco- Donald Brotzman (R- Colo.) and Lionel Moves are also underway in Congress nomic dangers of giant conglomerate Van Deerlin (D- Calif.) Although there to remove one of the baubles on the companies, such as those were in pre - is a strong push for this bill it is written so-called Christmas Tree Bill, passed World War II Japan. ITT, he noted, off by many observers because of the near the end of the last session loaded was just the type of conglomerate firm animosity aroused by some broadcast- with amendments. The issue at stake that was cited in the survey. ers during the last election campaign. is the amendment that would finance Split States Several members of presidential campaigns by allowing tax- Congress also introduced bills designed payers to donate one dollar toward a to stave off the application of the Uni- pool for such funds. Senator Albert Congress begins form Time Act of 1966 in their states Gore (D.- Tenn.) has proposed a bill because of special situations. Eleven that would repeal that provision. states are split up into different time weighing bills zones and claim they would suffer if they had to obey the new law taking Mayoral case Daylight time, copyright, effect April 1 and have the same time throughout the state. Others base their reopened again ETV and longer licenses arguments on the fact that although states are given the option whether and all concern broadcasters when to adopt daylight saving time, The FCC has for a second time re- some state legislatures will not meet opened for a further hearing a case in this year and they therefore seek ex- which three commonly owned Puerto More funds for educational televi- emption. The Uniform Time Act was Rican stations face the revocation of sion, longer terms for broadcasting li- ardently supported by the broadcasting their licenses. censes and the go -ahead for television industry because they claimed the lack The commission, as it did in the ini- coverage of the House of Representa- of coordination over daylight time made tial reopening, acted on the petition of tives: these were among the top legis- programing difficult. Such bills were George Mayoral, former official and lative proposals affecting broadcasters introduced by Representatives J. Ed- minority stockholder of the stations- introduced in the early weeks of the ward Roush (D- Ind.), Philip E. Ruppe WKYN and wFQM(FM), both San Jaun, 90th Congress. (D- Mich.), Richard White (D- Tex.), and WORA -FM Mayaguez. Carl D. Perkins (D -Ky.), Frank A. In the flood of bills greeted the The main alleged offense in the case that Stubblefield (D -Ky.) and Senators opening of the current session of Con- was the unauthorized rebroadcast of Thruston Morton and John Sherman gress, many issues familiar to broad- Armed Forces Radio Service news pro- Cooper (both R -Ky.) casters reappeared. Included in this grams in 1962. AFRS, a branch of the Senator Margaret Chase Smith (R- area were moves to give local areas Department of Defense, provides radio - the Maine) introduced a measure that option of when to begin daylight sav- TV programs to armed forces outside would create a committee on film classi- ing time, a reintroduction of the continental U. S. where commercial the copy- fication that would advise Congress right law changes including those deal- on programing is inadequate or not avail- possible legislation aimed at limiting ing with community antenna television able. the exhibition of certain motion pic- and a proposal to set up audience classi- Mr. Mayoral was singled out in Hear- tures to minors. fications for motion pictures. ing Examiner Forest McClenning's two Section 315 of the Communications Last week Representative Howard decisions in the case as the individual Act, which requires stations broadcast- primarily responsible for the alleged W. Robison (R -N.Y.) reintroduced a ing controversial statements to make bill that would extend the ETV Facili- offenses that figured in his recommenda- equal time available for a reply, was tion that the stations' licenses be re- ties Act of 1962, which expires this the subject of a bill put forth by Repre- year, for five more years and raise the voked. sentative Younger. His measure would Mr. Mayoral in December asked for per -state limit on federal grants from exempt stations from being forced to $1 million to $2 million. He pointed a reopening of the record to permit the give a respondent equal time without inclusion of an affidavit from a former out the renewed attention being given charge when the respondent could not to ETV and the fact that several states station employe apparently putting a pay a fee equal to the one charged the different light on previous testimony he had exhausted the funds available to person who made the statements the re- had given that was damaging to Mr. them without reaching their goals in spondent wished to answer. Mayoral. (BROADCASTING, Jan. 2). ETV. Hearing Coming Senator John Mc- former House Coverage Several congress- Clellan (D- Ark.), chairman of the Sen- The employe is Carl Soder- men in the first few weeks of the ses- ate Committee on Patents, Trademark lund, whose testimony was cited by Mr. sion joined the drive to allow coverage and Copyrights, and Representative McClenning in reaching his conclusion of House proceedings. Bills to this end Emanuel Celler (D- N.Y.), chairman of regarding Mr. Mayoral's responsibility. were introduced by Representatives the House Judiciary Committee, the In his affidavit, Mr. Soderlund said: Claude Pepper (D- Fla.), Edward J. two groups that would study such legis- "Mr. Mayoral never gave a direct order Gurney (R-Fla.), Glenn Cunningham lation, both introduced the proposed to carry AFRS on wICYN." (R -Neb.) and Henry Reuss (D -Wis.) revisions in the copyright laws that Cross Examination However, the Most backers of the measure argue have been a decade in the making. A commission ordered a further hearing to that television would aid in improving House judiciary subcommittee last year permit cross -examination of Mr. Soder- the caliber of legislative activity and reported out the bill and the full com- lund and to permit the parties, includ- debate, inform the public and fulfill mittee was to consider it when the ses- ing the commission's Broadcast Bureau, the peoples' right to see their govern- sion ended. Senator McClellan said his to "adduce" other evidence "in refuta- ment at work. introduction of the bill was to permit tion or corroboration" of Mr. Soder- The long-stalled drive to extend his subcommittee to hold hearings on it. lund's testimony.

50 (THE MEDIA) BROADCASTING, February 6, 1967 Good things come in our small computer packages

1. AUTOMATIC SCHEDULING Just type in how many spots are on that new order and what time classifications they go in. The computer figures out where to put them in order to meet the requirements of your station policies.

2. NO- NONSENSE AVAILS When you request availabilities for a particular order, the computer makes up a work log for each day the requested 3. THE END TO MISSED SPOTS schedule would run, and makes sure all It starts new schedules the minute the spots will fit in without creating prob- Q start date rolls around. Automatically. lems. So when it says you "yes," can /It takes expiring ones off on the end count on A. And it automatically tries date. No sooner, no later. And it never rotating conflicts out of the way before forgets so much as one spot. (It can't.) it says "no."

4. THE PROGRAM LOG l) IN 10 MINUTES FLAT Just tell the computer you want a log and for what date. The computer makes up the work log for that day and prints the complete program log. In 10 min- 5. AUTOMATIC CONTRACTS utes or less. Contracts are typed automatically in about 45 seconds. The arithmetic is flawless.

6. MANAGEMENT REPORTS Like a list of all contracts expiring on or before a given date. Just type in the 7. LOW COST date. This system leases out for the cost of four average secretaries. But it never takes a coffee break. Or a vacation. Or time out for lunch.

8. HERE TODAY This system is already installed and working in a major U.S. market radio station (details on request). So when someone tells you about the great things coming, keep in mind what's already here. Better yet, drop us a line and see for yourself.

17114 Devonshire Northridge, California 91324 Data Techniques Corporation o Phone: (213) 363 -3151

BROADCASTING, February 6, 1967 51 hams two years ago. The move had FCC's Johnson concurs, but ... stripped him of his seniority, and he sought to have these rights restored with the beginning of the 90th Congress. He has misgivings about commission policy in grant Party liberals, however, decided to make an example of the issue, arguing that of FM station to group owning AM and town's only paper to lift the punishment would encourage defections. If FCC Commissioner Nicholas John- bon's license expires, by indicating a After the vote, Representative Wil- son had his way, broadcasters would "readiness to give genuine consideration liams said he was disappointed but not not be as confident as he feels they now to any competing applications at that bitter and added he had no apologies to can be that their broadcast authoriza- time -what I had hoped was simply a make. He also said he would not actions are permanent. He would like the restatement of commission policy and cept any committee assignments. He commission to make clear that authori- practice." But, he said, he was turned had been pushed to the bottom of the zations are vulnerable to attack by com- down. Accordingly, he said he person- seniority ladder in the House Commerce peting applicants every three years. ally is ready to hear from future com- Committee. The commissioner made his views peting applicants, and hopes "for a more The determination of Representative known last week in a statement in enlightened policy from the commission Williams's status on the committee, which he expressed misgivings about in the future." which had been uncertain until his sen- the commission grant of a construction Possible Rule Change Although he iority rank had been decided, will now permit for an FM station in Paris, Ky., did not propose rules regarding con- allow the committee to organize itself. to a company that operates the town's centration of control of broadcast prop- The committee will make its assign- only AM station and two of whose three erties and other media, he said he ments and choose its subcommittee chair- shareholders own its only daily news- wouldn't exclude such an approach. He men at an organizational meeting sched- paper. suggested that the commission might uled for Tuesday (Feb. 7). At that time Commissioner Johnson concurred in consider a rule "simply prohibiting a Representative Torbert Macdonald (D: the grant to Paris- Bourbon Broadcasting single ownership of newspapers and Mass.) is expected to be named chair- Inc., "but not without some hesitation." broadcast properties in a local commu- man of the Communications Subcom- He was concerned about the lack of nity. Certainly, we should have more mittee. diversity of ownership of mass media evidence than we do of the implications After these matters are settled the in Paris, and added: "If the commis- of such concentration for the commu- group may decide in the following weeks sion's past record is any guide, the nities involved." whether to take up many of the con- control of the mass media in Paris in Mr. Johnson also indicated he would troversial issues discussed since the end all probability will be frozen forever in be interested in considering an FCC of the last session of Congress. These the hands of one set of individuals ..." rule against joint ownership of AM and would include the possibilities of study- Commissioner Kenneth A. Cox, who FM stations. ing the ABC -ITT merger, broadcat edi- has expressed similar concern in pre- He noted that, despite what he called torials, station ownership, fairness in vious cases involving a concentration of "successful" commission efforts "to dis- political broadcasting and CATV regu- control of mass media in small towns, courage competing applicants at renewal lation. cast the only vote opposing the grant. time," a number of licensees currently Commission policy in cases of com- are faced with competition for the fre- Top -100- market waivers peting applications is to favor those that quencies on which they have been oper- will result in a diversity of ownership ating. He felt this was encouraging. OK'd in 2 CATV cases of mass media. However, there was no And if the commission "brings to other applicant for the FM facility in life" a Supreme Court opinion holding A Pennsylvania CATV that was di- Paris. And in such cases the commis- that broadcasters do not acquire prop- sion generally acts on the assumption rected by the FCC to show cause why erty rights along with a broadcast li- that the advantages to be gained from four of its systems should not cease cense, he said, "there may be some ad- operations has received commission per- making use of a broadcast frequency vantages" to the approach he suggested outweigh the disadvantages that might mission to continue providing service in the Paris- Bourbon case. But if time through its system in Bethlehem, Pa. result from an increase in the concen- proves the suggestion "naive and futile," tration of control of mass media. This The FCC last week told Twin County he would urge consideration "of a more is particularly true when com- Trans -Video Inc. that it could continue small general study and establishment of munities are involved, and there seems importing signals of WOR -TV, WNEW- standards by Congress or the commis- TV, WABC -TV and wptx(TV), all little chance other applicants for the sion." New frequency will appear. York, on its system in Bethlehem. The Theory Noted Commissioner John- show-cause order still pertains, however, son noted that, "theoretically," when the Democrats to Twin County's systems in Freemans- Paris- Bourbon license expires in three vote to keep burg, Greenawalds and Ormrod, all Pennsylvania. years, the commission could assign Williams in his place the Paris FM facility to another The CATV was ordered by the com- applicant, "employing the same criteria mission last month to show cause why which would be relevant" in the initial His estranged Democratic Party col- it shouldn't be required to stop service assignment. But, he noted, "in practice" leagues last week voted not to forgive in the four communities because of the commission never fails to renew a Representative John Bell Williams alleged failure to notify all TV stations license "except for the most serious (D- Miss.) for actively supporting within whose grade B contours its sys- breach of conduct." Barry Goldwater, the opposition's presi- tems lie that it was beginning opera- He disclosed that he had asked the dential candidate in 1964. tions, and also for importing distant sig- commission to include a statement in A party caucus, by a vote of 134 nals into one of the top -100 markets. its opinion encouraging others to apply to 100, decided not to lift the banish- The commission stated that the New for the Paris facility, when Paris -Bour- ment imposed on Representative Wil- York signals "have been available to

52 (THE MEDIA) BROADCASTING, February 6, 1967 subscribers in Bethlehem for a number only one other participant, Dr. Lee A. of years and they will continue to be NET chief has DuBridge, president of the California In- available ... irrespective of the outcome stitute of Technology. Dr. DuBridge of this show-cause proceeding." Bethle- was one of the 15 members of the Car- hem already has two CATV's, Service doubts on CPTV negie Commission. (Former FCC chair- Electric Cable TV Inc. and C -B -L Elec- man Newton N. Minow, who also was tronics, that both carry tl.e New York to be part of the discussion, was de- signals. The systems were in operation He'll push for principle, tained in Chicago by snow.) prior to Feb. 15, 1966, when the com- Emphasizing from the beginning that mission adopted its new CATV rules. but warns of unrealistic he was "speaking as one of the patients Hearing Waived In another CATV on the table," Mr. White throughout development the FCC granted the peti- details in Carnegie plan the broadcast edged his comments with tion for waiver of the distant signal tones of disenchantment. He pointed hearing requirement filed by Santa Fe National Educational Television Pres- out that in making its proposals the Cablevision Co. The action permits ident John F. White is more than will- commission "was fighting for ideals," the CATV to import the signals of ing to look educational television's ap- but indicated that the members are not KPHO -TV Phoenix, KTLA(TV), KHJ -TV, parent gift horse in the mouth. He men who sit behind desks and are KTTV(TV) , KCOP(TV), KWHY-TV, and thinks that the Carnegie Commission forced to make broadcast decisions. KMEX -TV, all Los Angeles, into Santa report issued last month (BROADCAST- Mr. White stressed that he regards the Fe, N. M., part of the Albuquerque, ING, Jan. 30), "does not basically Carnegie report as "a road map" for N. M., TV market, ranked 100th. change" the present ETV system "at developing a full system of public tele- Santa Fe is served by KGGM -TV, all." He wonders whether the creation vision. "It's what we do, not what we KOAT -TV, and Kos -Tv, all Albuquerque. of a Corp. for Public Television to say, that's important," he explained. He The CATV's operations in Santa Fe provide programing for ETV stations also expressed confidence that the "bad would affect a very small percentage "would be imposing another big things" in the report will "come out in of the total television homes served by brother on this system." the wash." these stations, the commission said. Basically, Mr. White has no quarrel The Carnegie Commission recom- In a related matter the FCC desig- with the Carnegie Commission's design mended that the Corp. for Public Tele- nated for hearing a request by Ameri- for public television. He'll "push for vision underwrite two national produc- can Television Relay Inc. to carry the the principle of it." But the educational - tion centers one of which, the com- distant signals of KTLA, KHJ -TV, KTTV network executive, who reads some mission suggested, would be Mr. White's and KCOP, all Los Angeles, to a new criticism of his organization in the Car- NET. At the moment NET is the CATV system in Albuquerque proposed negie report, doubts that all of the com- only national ETV source. by the Vumore Co. mission's suggestions are realistic. He Mr. White pointed out that a pro- wants to see a lot of dialogue carried posal for the training of management on about the commission's proposals personnel of ETV stations "is the sleep- before any final action is taken. er" in the report "that nobody talks Lindow stresses threats With Dr. DuBridge Mr. White about. It's where we're weakest made these opinions clear on a special around the country," he said, "but this of CATV and land- mobile hour telecast, Educational Television- could make it possible for us to train the Turning Point, taped by and shown station managers who'll have the guts to The need for broadcasters to keep a on educational station KCET(TV) Los be provocative in their programing tight rein on CATV and on attempts by Angeles Jan. 27. Norman Cousins, edi- ideas." land- mobile forces to get chunks of tor or the Saturday Review, moderated The NET official added that he's the broadcast spectrum was outlined the discussion program, which included "worried" about the provision in the last week by Lester W. Lindow, executive director of the Association of Max- imum Service Telecasters. He told the Wisconsin Broadcasters Association meeting in Madison on Thursday (Feb. 2) that two of today's major problems are: "the continuing threat to free, off -the -air television service posed by an increasingly more elabo- rate wired pay -television scheme -commonly called CATV" and "the efforts of nonbroadcast spectrum users to share, or to appropriate for their own use, frequencies now assigned to broadcasting- particularly television." In both cases, he noted, the broadcasting opponents have "as their hard - core powerful equipment supplier interests who have the incentive" and funds to fight. He added that CATV and land -mobile forces had learned the The torch for educational TV must commission, on ABC's 'Issues and value of forming regional and national now be carried by those interested in Answers' broadcast Jan. 29. associations to fight for their goals, and furthering the idea of a Corp. for Pub- Dr. Killian is shown above (I) with had devoted "considerable effort" in lic Television, as recommended by the former North Carolina Governor Terry making their stories known to Con- Carnegie Commission on Educational Sanford, also a member of the Carne- gress. These efforts must be countered TV. This was the message given by Dr. gie Commission (c), and Edward P. by broadcasters, he charged. James Killian Jr., chairman of the Morgan, ABC News commentator.

BROADCASTING, February 6, 1967 53 report that calls for six of the 12 -man Cleona, Pa., was correct. The grant had board of directors of the Corp. for been challenged by Saul Miller, appli- Public Television to be appointed by cant for the same frequency in Kutz- the President, with these initial members town, Pa., who had been denied by the electing the other six. "Essentially this commission on financial grounds. means the 12 members are coming from The court said that it was satisfied the White House," he said. after review of the record that the During the broadcast, Dr. DuBridge finding of the FCC's review board "are said that CPTV would "open new vis- not lacking in substantial support...." tas" in programing. He suggested that The court also said it found that the diverse audiences deserve an opportu- ultimate conclusions reached by the nity to see diverse programing. The basic commission's "tribunals" were not ar- weakness in ETV in the past, he ex- bitrary and capricious. plained, was its poverty, and the aim of The order was issued by Circuit the Carnegie report is to triple the total Judges John A. Danaher, Walter M. resources of educational stations in the Bastian and Spottswood Robinson. country. Mrs. Snitow and Mr. White A Good Chance Questioned after the taping by newsmen, Dr. DuBridge Clearance problems end said he could not predict the fate of last week by Mrs. Charles Snitow, the the commission's proposals but ac- AJC division president, during the pres- pioneer Yankee Network knowledged that there's "a 50-50 chance entation of the group's annual radio and television award for 1966 to NET at Congress will find other means to fi- The Yankee Network will cease oper- a luncheon in New York. NET Presi- nance public television" than by an ation on Feb. 26 after serving New Eng- dent White accepted a plaque on which excise tax on sales of new TV sets. land radio for more than 38 years, it was mounted a shofar, the ram's horn During the same news conference was announced last week. sounded in the synagogue to proclaim Mr. White said that "there are elements The network is owned the coming of the Jewish New Year. and operated in the report that are idealistic," and by RKO General Broadcasting Mrs. Snitow expressed "enthusiastic and cur- that there are things "that aren't going rently has 29 backing" of the Carnegie report and affiliates in the area. For to work." He said the assurance given the past 10 years, the network said it offered "a sound and sophisti- has been in the report that CPTV will not be a providing 11 newscasts on the hour network is not accurate. "It is going to cated plan for utilizing in behalf of the public good the great national but at the height of its popularity in the be a network," he contended. Mr. White 193O's resource which television represents." and 194O's it offered extensive thinks that CPTV will have to supply entertainment She said the recommendations constitute programing as an ad- live programing a good deal more often junct of MBS. than was proposed in the Carnegie re- a significant step toward improving the quality of American television. Yankee Network newscasts originated port. He also believes that "more au- from WNAC Boston, a stationed owned thority at the top" will have to be given. by RKO General Broadcasting. Perry S. Whatever the outcome of the pro- AM Ury, vice president and general man- posals, NET will survive because "we Court backs grant ager of WNAC and of the Yankee Net- serve an adequate function," Mr. White in work, said the decision to abandon the said. "They'll need us at least as much Annville -Cleona, Pa. regional network was made by RKO as they did." General and the local management of MC Women Endorse The Ameri- The U. S. Court of Appeals upheld WNAC because of "clearance problems" can Jewish Congress National Women's the FCC last week in an unsigned de- in some major markets. Division urged "wide public support" cision holding that the commission's "This may be the first network to for the report of the Carnegie com- 1966 grant of 1510 kc (5 kw daytime close down that was making money," mission. The endorsement was voiced only) to A -C Broadcasters for Annville- he commented. "But it didn't make sense when some stations cleared for only two newscasts a day." BUYING TIME" CBS wants changes in ID regulations IN New radio formats require a change JACKSONVILLE? in the FCC's station-identification rules, CBS said last week in petitioning the commission to hold a rulemaking for revision of Sections 73.117 and 73.287 of its radio rules. The network wants to permit wider exceptions to the present rules that require station identification on the hour, and either on the half hour or the 4i quarter hour. Present rules permit X-9 exceptions for 17945, longer programs where an interruption 0 A RUST CRAFT STATION WO would disturb the continuity of the program. But Represented by Edward Petry, Inc. v°17... the rules specify which programs fall under this permit -"a 54 (THE MEDIA) BROADCASTING, February 6, 1967 single consecutive speech, play, religious service, symphony concert, or operatic production of longer duration Ir than 30 minutes." CBS proposed that this provision be revised to exempt "a single consecu- Q UAD -CETI ES * U.S.A. FROM DAVENPORT TO: tive public affairs, religious or instructional program, or concert, or any type of production." Chicago 147 Because many news programs run five or 10 minutes, and some other programs run longer than 30 minutes, Des Moines 165 continuity is interrupted within two minutes of either the half hour or the St. Louis 199 quarter hour when a station is required to "pause for station identification." This is particularly bothersome to the Omaha 282 listener, CBS said, for extended, on -the- spot coverage of important news events, like the funeral of Sir Winston Minneapolis Churchill, the visit of Pope Paul VI to the United States, the Gemini space -St. Paul 291 launchings and political conventions.

New name for Norfolk group

The name of Norfolk- Portsmouth Newspapers Inc., a newspaper publisher- broadcaster, is being changed to Landmark Communications Inc., the company announced last week. The corporation publishes the Norfolk (Va.) Virginian -Pilot and Ledger -Star, the Greensboro (N. C.) Daily News and Record, owns WTAR- AM -FM -TV Norfolk and WFMY -TV Greensboro, and operates CATV systems in Roanoke Rapids Q and Weldon, N. C.; Princeton and "WOC -TV delivers the -C market, Beckley, W. Va., and Selma and Au- burn, Ala. free from outside media influence"

Media reports ... Says Jack Thomsen, WOC -TV News Director Re: ETV The Eastern Educational The Quad- Cities *, one of the Printers' Ink 76 Proved Test Markets, Network (EEN) has offered aid and passes all the tests you care to give it. The largest market between comfort to wcET(rv) Cincinnati non- Chicago and Omaha, Minneapolis -St. Paul and St. Louis, the Quad - commercial free network pro- Cities is self- contained, without any outside media influence or inter- through ference. Yet, the Quad- Cities is easily accessible via busy Interstate gram service for an indefinite period 80 plus two well -known airlines. of time during the station's financial difficulties. The proposal was recom- Whether you care to test market or do a total market campaign, WOC -TV, as a single dominant media, can give you all the coverage mended during the network's discussion you need without the additional media you would normally associate of the Carnegie Commission's report with a market serving over 11/2 million people. on educational television (BROADCAST- You'll right buy when you buy WOC -TV! ING, Jan. 30). make the -DSWnpd.B.ttsndOA, Iowa -Rock I{Iand.MOIÌOS-East Malins, Illinois MDS for EDP Metromedia Inc., New York, has announced a new division, Metro Data Services, for program and control of all data -processing opera- WOC -TV ... where the NEWS is tions. MDS, New York, will be headed WOC -TV ... where the COLOR is by Vice President Angus McIntyre, WOC -TV .. where the PERSONALITIES are former general manager of the O. E. McIntyre direct-mail subsidiary; and Director Stanley T. Landow, Metro- SERVING THE media vice president and controller. F3 QUAD- C /TIES Metromedia, major station group own- w FROM er, also is in television and theatrical DAVENPORT, IOWA motion-picture production and distribution, and recently formed a new 6 mail -marketing group (BROADCASTING, oc Jan. 23). Exclusive National Representative - Peters, Griffin, Woodward, Inc.

BROADCASTING, February 6, 1967 55 could maintain and improve their al- ABC reports in -depth radio study in works ready bettered competitive positions. In -depth The audience-attitudes OWNED STATIONS HEAR SUNNY SALES FIGURES study, conducted in Chicago, features 530 in -depth interviews of individual radio listeners. The individual interview Officials in charge of the ABC -owned 1966 and the one that did not was ahead sessions averaged some 45 minutes each. radio stations division disclosed that of its 1965 level. All showed profit ad- Social Research, Chicago, the firm com- interviews for a $30,000 pilot study on vances. missioned by the station group to con- audience attitudes have been completed. In addition to WLS- AM -FM, ABC's duct the study, began its survey last Results are to be made available to Chicago radio outlets, ABC owns WABC- November and completed its interview- management of ABC and the six owned AM-FM New York, KGG -AM -FM San ing last month. stations on or about March 1. Francisco, KABC -AM -FM Los Angeles, It was explained that listeners were The research was one of several WXYZ -AM -FM Detroit and KQV -AM -FM asked their attitude and opinion of radio major projects discussed at the Jan. 22- Pittsburgh. programing types and formats, of news 26 annual meeting of ABC- owned -sta- Areas discussed at the Nassau meet- and of the personalities delivering the tion radio managers at Nassau in the ing included college recruitment by the news and appearing in entertainment Bahamas. stations of sales and sales- development programing. The objective, it was said, The current sales climate for the di- trainees; experimentation in FM in the was to seek out the programing for the vision was as balmy as Nassau, officials six markets (differences ranging from specific market -as "the Mustang was reported last week. Sales in 1966 were emphasis on sports, as in Chicago, on developed by Ford to meet the need of 18% ahead of 1965, they said, noting symphonic and Broadway -show music, the automobile market." that the new is a record as to all -news, as level also for in New York, in Los Hopes are high at ABC that the study the radio station group. The 18 %, they Angeles, and pop only, as in San Fran- will show the stations what they are pointed out, compares with a 10% to cisco) and use of traffic -reporting heli- doing right, what they are doing wrong 11% estimated increase in average na- copters in all cities but with special or ought to consider eliminating, what tional and local time sales for the in- promotional introduction. In Los An- the competition may be doing better, dustry. geles, KABC is touting its new `lady- and "suggest areas which haven't been Estimates were that this year's first birds", two airborne girl reporters who explored areas of opportunity." quarter will hold to about last year's will broadcast traffic reports. -or record first -quarter period for the ABC Last year's theme of "think '70," or Among other sessions held was a division. a few years ahead, in radio planning, shirtsleeve "show 'n' tell" with each Records It was reported that five of was continued this winter but with an manager relating one specific skill the the six stations had a record year in overriding view of how the stations station has in its market, and another, on news, in which Elmer Lower, president of ABC News, and other officials participated. Other ABC executives taking part included Ralph W. Beaudin, corporate group vice president (radio), Radio Sta- tion Division President Harold L. Neal "ratings" are important Jr., Robert Pauley, ABC radio president; James G. Riddel, vice president, western to Blackburn, too! division; Ron Sack, director of promotion and program development, and Lee Vanden -Handell, director of national Not the kind that show which TV program the public pre- sales, both with the station division. Station managers were Don Curran, fers ... but the ones that our satisfied clients give us. That KGo; Ben Hoberman, KABC; Gene Tay- lor, wLs; Charles Fritz, wxvz; John attests to the completeness of our service and the advantages Gibbs, KQV, and Walter Schwartz, WABC. of dealing with the reliable broker. When you have a Media property to buy or sell check the "ratings" and consult Changing hands ... Blackburn. ANNOUNCED The following station sales were reported last week subject to FCC approval: WKYT -TV Lexington, Ky.: Sold by Taft Broadcasting Co. to Kentucky BLACKBURN & Company, Inc. Central Television Inc. for $2.5 million (see page 60). RADIO TV CATV NEWSPAPER BROKERS WFEA Manchester, N. H.: Sold by NEGOTIATIONS FINANCING APPRAISALS William Malo Jr., Frank E. Pellegrin WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS and others to Milton Herson, Marvin and Mitch and others lames W. Blackburn H. W. Cassill Clifford B Marshall Colin M. Selph Kempner Leigh lack V. Harvey William B. Ryan lohn C. Williams Bank of America Bldg. for $315,000 (see page 60). Joseph M. Sltrlck Hub Jackson Mony Building 9465 Wilshire Blvd. RCA Building Eugene Can 1655 Peachtree Rd. 274 -8151 333 -9270 333 N. Michigan Ave. B73 -5626 WMm Atlantic City, N. J.: Sold by 346 -6460 David H. Freedman to Merv Griffin group for $450,000. Griffin group con-

56 (THE MEDIA) BROADCASTING, February 8, 1987 sists of wwco Waterbury, Conn., and WENE Endicott, N. Y. WMm is on 1340 Now everybody loves ETV in Indianapolis kc with 1 kw day, 250 w night. Broker: Chapman Co. BUT IT'S AN AFFAIR NOT ENTIRELY OF THE HEART

KINO Winslow, Ariz.: Sold by Wil- The fight is between wrrv(Tv) also offered to place the ETV station's lard Shoecraft to Baxter Ward Schwell- Bloomington- Indianapolis on the one antenna on its relocated tower and to enbach for $125,000. Mr. Schwellen- hand and WISH -TV and WLwr(TV), charge it no rental. bach is news director of KABC-TV Los both Indianapolis, on the other. But MITA, which has applied for chan- Angeles. Mr. Shoecraft also owns the party shaping up as the winner, re- nel 20 in Indianapolis, has told the KXKO Miami and KATO Safford, both gardless of the outcome, is the appli- commission the success of the ETV Arizona. KINO is fulltime on 1230 kc cant for an educational UHF channel venture depends on the help the Tar - with 250 w. Broker: Chapman Co. in Indianapolis. An applicant for a zian station has offered. commercial UHF may turn out a win- To sweeten its proposal more, wrry WRCR Maplewood, Minn.: Sold by ner, too. said it would also make space avail- Gerald Bell to Armand Belli for $115,- For six years, WTTV, owned by able for the antenna of a commercial 000. Mr. Belli was sales manager of Sarkes Tarzian Inc., has been attempt- applicant seeking channel 59. The WLS Chicago. Mr. Bell is an auto- ing to move the 20 -odd miles from applicant, Indianapolis Broadcasting mobile dealer in St. Paul. WRCR is a Trafalgar into Indianapolis in order to Corp., would pay "a modest rental," 250 w daytimer on 1010 kc. Broker: compete more effectively with WISH -TV, starting at $1 a year for the first two J. D. Stebbins Co. WLwI and WFBM -Tv, all located there. years. This is aimed at undercutting One effort failed when the commission any argument that the proposed move rejected a request that wTTv's channel KABI Abilene, Kan.: Sold by Wy- would hurt the development of UHF be reassigned. man N. Schnepp to Norton E. Warner in Indianapolis. for $95,000. Mr. Warner owns KIMB WTTV'S current effort involves a pro- The Other Side Corinthian Broad- Kimball, Neb. and KRLN Canon City, posal to move its transmitter into the casting Corp. and Avco Broadcasting Colo. KABI is a daytimer on 1560 kc larger city. As an inducement to the Corp., owners of WISH -TV and WLWI, with 250 w. Broker: Hamilton- Landis commission, WTTV said it would donate respectively, have now informed the and Associates. some $250,000 in cash and equipment commission that the educators needn't to the Metropolitan Indianapolis Tele- lose even if WTTV does. Consistent with vision Association for the establishment their practice of affording "start-up as- of an ETV station in Indianapolis, if sistance to educational broadcasters," New TV stations the site -move is approved. WTTV has they wrote to the commission, "and in

*WCVW(TV), ch. 57, Richmond, Va. was to begin broadcasting Monday, Jan. 30 with an ERP of 513 kw visual and 102 kw aural from an antenna ANOTHER height above average terrain of 650 feet. Permittee is Central Virginia Edu- cational Television Corp., which also HAMILTON- LANDIS & ASSOCIATES, INC. owns noncommercial wcvE-Tv (ch. 23) Richmond. The station will broadcast TRANSACTION! from 9 a.m. to 4 p.m., with channel 23 broadcasting elementary school subjects and channel 57 high school sub- KOY jects. Plans are being made for evening broadcasts on channel 57, as channel 23 PHOENIX, ARIZONA already broadcasts cultural and public - Approximate total consideration as filed affairs programs as well as accredited with the Federal Communications Commission: college courses during evening. $2,100,000.00 "WCLP(TV), ch. 18, Chattsworth, Ga. was to begin broadcasting Monday, Jan. 30 with an ERP of 447 kw visual .71:111F- and 44.7 kw aural from an antenna height above average terrain of 1,850 s , feet. Permittee is Georgia State Board + / / / r r /J /J /% of Education. The station will broad- ., J cast from 8 a.m. to 10:30 p.m. Monday ... & ASSOCIATES, INC. / through Friday. From 8 a.m. until 6:30 John P. Hardesty, President. will orig- p.m., majority of programs NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES inate from Georgia State Department of Education Television Services Pro- WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO duction Center in Atlanta; evening 1737 DeSales St., N. W. Tribune Tower 1511 Bryan St. 111 Sutter St. 393 -3456 337 -2754 748 -0345 392 -5671 schedule will be contributed by Univer- sity of Georgia. Permittee's other on -air RADIO TV CATV NEWSPAPERS stations include WVAN -TV Savannah, WXGA -TV Waycross, wJSP -Tv Columbus 144/ 106~4. 176i.kt 41;46444 and WABW -TV Pelham, all Georgia.

BROADCASTING, February 8, 1887 57 order entirely to remove Tarzian's con- tingent offer as a possible factor in the Cablemen challenge FCC power decision," they would furnish MITA "substantially the same resources Tar - Jerrold fights commission's jurisdiction in appeal; zian has offered, provided the Tarzian application is not granted." (WFam-TV, Buckeye and two others in court on same grounds which is not opposing the move -in, has already provided some assistance to MITA.) The authority of the FCC to regulate FCC's action was illegal. Furthermore, This, however, neglects the commer- CATV systems was challenged again Buckeye said, the commission has no cial applicant. John Slocum, general last week when the Jerrold Corp., Phila- authority to control the reception of radio manager of WLWI, told BROADCASTING delphia, filed suit in the U. S. Court of signals. last week that he assumes any of three Appeals for the Fifth Circuit, in New The FCC maintained that because stations in Indianapolis would "enter- Orleans. The suit was filed in behalf of cable systems are engaged in interstate tain" an offer from the applicant. How- Jerrold's Alice, Tex., cable system. communication by wire and, where they ever, he said he could not say what At the same time, the jurisdictional use microwave, by radio they are sub- kind of arrangement could be made. issue was raised as part of the Toledo, ject to regulation by the FCC. He did say, however, that because of Ohio, CATV case, which was argued The CAT/ rules, the commission the weight involved, the tower support- early last month. said, regulate only the use made of the ing the ETV antenna could not accom- The Jerrold suit and the Toledo case television broadcast signals, "limiting modate the commercial UHF station's bring to four the legal challenges to that use in order to maintain both a antenna too. the FCC's authority over CATV's; the diversified local 'free' television service San Diego and a supplementary Robert G. Holben, manager of Tar - other two involve litigation in CATV service as zian's broadcast division and general and the Midwest Video case in the U. S. components of a nationwide television manager of wrrv, last week told the appeals court in St. Louis. The Midwest system." commission in a letter the Corinthian - Video case has been pending for over The basic purpose of the CATV Avco proposal constitutes "support for a year; it was filed in 1965 when the rules, the FCC said, "is to make sure the expansion of noncompetitive tele- commission assumed jurisdiction over that CATV service will not destroy the vision service with the condition that cable systems using microwave -relay basic television service which gives it commercial, competitive service remain installations. its substance." status quo." He also said that their In the Jerrold complaint, the CATV The Toledo case also involes the car- present proposal "only partially match- owner-operator and equipment manu- riage by the Toledo CATV of the signals es" WTTV's since it "ignores in its prac- facturer charged that the FCC's assump- of wJIM -TV Lansing, Mich., whose tical end result" the commercial appli- tion of control over CATV was illegal grade B coverage falls short of Toledo. cant for channel 59. and unconstitutional. Last week, also, the U. S. Court of Appeals Washington WTTV's position received support Jerrold claimed that the FCC's CATV in issued an un- last week from I. Lynd Esch, presi- rules "unlawfully" compel it to file re- signed decision turning down the re- dent of Indiana Central College, who ports, take action or refrain from taking quest of Booth American Co., operator its a applied for channel 20 in behalf of action it would take in conducting of CATV system in Muskegon, Mich., MITA. He said he was surprised by business, impose "unreasonable" and to reverse an FCC ruling forbidding it the Corinthian -Avco letter, since it was "unjust" restrictions, and restricts "pres- to carry Milwaukee and Chicago TV the first "intimation" he had they were ent and future business operation...." signals. interested in providing assistance. The petition also contended that the In deciding that the issues in the However, he said MITA's primary FCC acted without proper constitution- Muskegon case had been considered concern is in establishing an ETV sta- al and statutory authority, that it failed and decided properly by the FCC, the tion. And while MITA appreciates "the to follow proper administrative proce- court said the order of the commission indirect offer" from Corinthian and dures and that the CATV rules are is valid. The ruling was made by Cir- Avco, he feels it is rather vague. "An "arbitrary, capricious and unreason- cuit Judges Henry Edgerton, Charles educational station should be con- able." Fahy and J. Skelly Wright. structed at once in order to meet the In a list of specifications, Jerrold Booth American immediately asked very great needs of our community," claimed, among other erors, that the for a rehearing, claiming that the de- he said, and the commission, therefore, FCC failed to conduct a full, eviden- cision did not answer its allegations. should "take favorable action on the tiary hearing; that its actions were not The commission protested this move, MITA application at the earliest pos- supported by substantial evidence; that and also asked that the court make sible date." the commission relied on information effective immediately that part of its not made part of the public record (it ruling vacating a stay earlier granted used "nationwide trends" obtained from to Booth American. Ordinarily, it's un- NCTA telling its story the three networks, Jerrold said in il- derstood, a stay remains in effect until lustration of this charge). the mandate of the court is delivered; National Community Television As- Not only do the rules restrict viewers' this sometimes takes 10 to 15 days. sociation has begun a campaign to woo choices, violating the First Amendment, "influentials ". It's putting out a news- Jerrold said, but they were issued retro- letter for direct mailing to congressmen, actively, thus are illegal. Overmyer executives senators, state officials, corporation and Protests Authority In the Toledo advertising agency executives, and news- case, Buckeye Cablevision charged that brief advertisers paper publishers and radio -TV colum- the commission's action in asserting con- nists. The first issue, editorially stressing trol over CATV systems is illegal be- With only eight weeks until air time, "The Case for Cablecasting," by Freder- cause Buckeye does not operate in in- officials of the Overmyer Network set ick W. Ford, NCTA president, went terstate commerce. Since CATV sys- forth their plans before national ad- into the mails last week to about 3,500 tems are neither common carriers nor vertisers' sales personnel at a Sales Ex- names. The newsletter, called Cable TV subject to commission jurisdiction under ecutive Club luncheon in New York Lines, is expected to be published about the interstate commerce provision of last week. every six weeks. the Constitution, Buckeye holds that the President Oliver Treyz described ON's

58 (THE MEDIA) BROADCASTING, February 6, 1967 Lease is a word very much in our vocabulary. Our lease plan has been very enthusi- astically received by the broadcast industry. *Lease this system for approximately $99 a week or lease other Schafer Systems for less than $65 per week. All Schafer Systems are capable of expansion. As our leasing customer you have the option of purchasing this system at any time during the lease with a portion of the monthly lease payment applying toward the purchase price. No matter whether you buy or lease a Schafer Automation System for your station satisfaction is guaranteed. As a Schafer customer you are eligible to subscribe to the all -new, superior Schafer Taped Music Library for only $99 per month. scha fer Schafer Electronics 9119 De Soto Avenue Chatsworth, California 91311 Telephone (213) 882 -2000

BROADCASTING, February 6, 1967 59 125 affiliates as "battle- hardened birds lic resources that the airwaves repre- of television. If the quality of any ready to do battle with the condor, the sent. "One can imagine the outcry that human endeavor ever becomes the buzzard and the vulture -I'll let you would result if the federal government touchstone for the space we devote to figure out which is which ". gave away other natural resources it it, we will be hard put to fill our pages He also discussed the network's might own, and then told the fortunate every week. Actually, there are several planned hour -and -a- half -a-day United donee to charge for these resources reasons -at least one of them altogether Press International newsfeed. UPI will what the traffic will bear," he said. to the credit of television. That is the edit a package of "raw news material" Meaningful Fees He said through vast influence of TV as a news medium, for feed between 5:30 and 6:30 p.m. the $50 and $100 filing fees charged which merits treatment of this function and 10 and 10:30 p.m. seven days a by the FCC to radio and television sta- in our press section. week. Affiliated stations will insert the tions respectively, broadcasters escape "Whether we will adopt this course UPI materials into their own news the payment of meaningful license fees is still uncertain. If we do, we don't shows. as well as the regulation of their rates. expect to be running significantly less Mr. Treyz and Lewis Marcy, ON ex- These sums are laughable and do not news about broadcasting than we do ecutive vice president, gave only a few even approach the cost of the FCC in now; it would just be presented dif- new details about the two -hour daily licensing and regulating the industry, ferently. Las Vegas variety show, which begins he said. Actually the FCC boosted the "In any case, we are not so naive April 3. National rates for the show fees to $150 and $75 for TV and radio as to underestimate the impact and will be $6,000 per minute, in contrast, filings in November from the amounts vitality of television." Mr. Treyz indicated, to "$14,000-$15,- noted by Representative Joelson. 000 a minute for NBC -TV's Tonight He also commended the movement show." toward the use of TV for high -quality Taft sells UHF; Mr. Marcy described ON's Las Vegas programing and the offer by CBS of a operation: "Four producers with net- gift to aid the proposed system but said work experience will direct the work that voluntary contributions will not radio station traded of 95 to 100 people, a 16-mm color constitute an adequate and dependable film crew, and a $1.2 million video- basis on which to proceed. The sale of a UHF television station, tape unit." He said segments of the He also noted that in 1962 he had and the acquistion of a radio station by late -night show would be shot on out- introduced a bill that would have a New door location, as well as in 10 hotel charged broadcasters York radio program -service annual fees that group highlighted station nightclubs with originations at the ON would have sales an- produced revenues of over nounced last week. studio in the Hacienda hotel (BROAD- $20 million a year. This measure, how- Sold for $2.5 million was Taft Broad- CASTING, Jan. 23). ever, was ignored and never received casting Co.'s wKYT -TV Lexington, Ky., Mr. Marcy listed stars that would be a hearing. A member of his staff ob- to Kentucky Central Television Inc., a playing Las Vegas hotels in March and served that such a measure might be group headed by G. D. Kincaid, presi- April who "would be available for our better received now because of its time- dent and principal owner of Bluegrass show." They included Robert Goulet, liness with the Carnegie report and the Broadcasting Stations (WVLK -AM -FM Connie Francis, Debbie Reynolds, Di- attention it focused on public TV. nah Shore, Buddy Hackett, Liberace, Lexington, WINN -AM -FM Louisville and Jack Jones, Anthony and the Imperials, WCMI-AM -FM Ashland, all Kentucky; Bobby Darin, Ella Fitzgerald, Roger WHOO -AM -FM Orlando and WFFG Mara- Miller and Tony Martin. `Newsweek' to keep thon, both Florida). Taft bought the Kentucky station in its radio -TV section 1958 for $100,000 from Frederic Gregg Jr. and associates (now LIN Broadcast- Should ETV be the Taking issue with published reports, ing Co.). Taft Broadcasting owns WKRC- Lester Bernstein, Newsweek magazine AM-FM-TV Cincinnati, WTVN- AM -FM -TV broadcaster's burden? executive editor, said last week that "we Columbus, both Ohio; WBRC- AM -FM-TV have no immediate plans to drop our Birmingham; WGR- AM -FM-TV Buffalo; As an alternative to the Carnegie separate radio -TV section, but should WDAF- AM -FM -TV Kansas City, Mo.; and Commission proposal for a manufac- we do so, it will not be for the reasons WNEP -TV Wilkes Barre -Scranton, Pa. turer's excise tax to finance the expan- cited " -allegedly deteriorating program- WtcYT -TV is on channel 27 and is affil- sion of noncommercial television, a New ing and slacking public interest. iated with ABC -TV and CBS-TV. Jersey congressman has urged Presi- "We strongly resent being used as The radio station, WFEA Manchester, dent Johnson to obtain such funds a cudgel to beat television," he said. N.H., was bought by principals of Mark through a broadcasting license fee. The occasion for the report, published Century Corp. for $315,000. This is Calling the present system "the big Thursday in the New York Times, was the group's first acquisition; other broad- giveaway of the 20th Century," Repre- the resignation of Newsweek's radio - cast properties are to be added in the sentative Charles Joelson (D -N.J.) TV editor, Peter Benchley, 26 -year -old future, it was said. WFEA was sold by urged that "meaningful" license fees son of novelist Nathaniel Benchley, to William Malo Jr. and Frank E. Pelle - be charged to broadcasters to finance take an undisclosed government job in grin, former president of H -R Televi- the new development. In a letter to Washington. For the time being, the sec- sion Inc. station representative firm, President Johnson, the lawmaker com- tion will be written by other members and others. mented that since four of the 15 mem- of the department. Principals of the buying group are bers of the Carnegie Commission have Mr. Bernstein asked the Times to Milton Herson, president of Mark Cen- or had strong connections with the com- print a "clarification," noting in part: tury; Marvin Kempner, president of mercial TV industry "it is hardly sur- "It is true, as the Times reports, that Mark Century Sales Corp., and Mitch prising that the commission did not Newsweek has been considering drop- Leigh, composer and creative chief of recommend this type of financing." ping its TV -radio section in favor of Music Makers (musical commercial He said he was appalled at the com- presenting our coverage of broadcasting production) and of Mark Century. mission's excise tax suggestion and said in different sections. WFEA, founded in 1932, is fulltime on it was shocking the government literal- "But it is misleading to suggest that 1370 kc with 5 kw. Broker: LaRue ly gives away the valuable natural pub - the reason is a decline in the quality Media Brokers.

BO (THE MEDIA) BROADCASTING, February 6, 1967 TV's, NFL oppose Cleveland CATV Advanced, Solid State

WUAB -Tv (ch. 43) Lorain, Ohio, WJW -TV (ch. 8) Cleveland and the Na- tional Football League last week expressed their displeasure with the at- Super B Series tempts by a CATV system to obtain FCC permission to import distant television signals into Cleveland suburbs, MEETS OR EXCEEDS ALL NAB SPECIFICATIONS AND REQUIREMENTS part of the eight -ranked TV market. The three petitioners asked the commission to deny a request by Telerama Inc. for an FCC declaratory order that would permit the CATV to deliver 13 distant signals to Euclid, a Cleveland suburb. Telerama requested the ruling last December (BROADCASTING, Dec. 26, 1966) to meet the condition of a U.S. Court of Appeals decision that tern - porarily stayed a commission order barring Telerama's service to Euclid. WUAB -TV, a new UHF station that is not yet on the air, said that the communities involved in Telerama's operations and proposals are within the station's predicted city -grade contours. "If WUAe -TV must face the additional competition for audience that will re- And Here's the New Introducing the Super B, today's sult from Telerama providing program- Economy King truly superior cartridge tape equipment. ing of 13 distant stations . . . in the -A New Super B series has heart of its service area, there is sub- COMPACT 400 models to match every stantial question whether WUAB -TV and programming need- record- the other independent UHF stations playback and playback -only, will survive," the station said. compact and rack -mount. 15 Suburbs Telerama's proposals Completely solid state, handsome apply to 15 Cleveland suburbs where it Super B equipment features proposes to deliver the signals of 19 functional new styling and ease stations, 13 of them distant ones. The of operation, modular design, CATV has also asked for waiver of choice of 1, 2 or 3 automatic , electronic cueing tones, separate the FCC's distant -signal rule requiring record and play heads. A -B a hearing in the event it is denied a Don't let their low price fool you. New, solid state SPOTMASTER monitoring, biased cue recording, declaratory order. Compact 400's are second only to triple zener controlled power WJW -TV, licensed to Storer Broad- the Super B series in performance supply, transformer output ... and features. Available in both play - casting Co., suggested that "Telerama's back and record -playback versions, all adding up to pushbutton petitions, which now hold the 146th these Compact models share the broadcasting at its finest. place in the CATV processing line, traditional SPOTMASTER em- B specs and performance phasis on rugged dependability. Super should be expedited, moved to the top equal or exceed NAB standards. of the processing line and immediately Top Quality Our ironclad one -year guarantee designated for hearing.. ." The hear- shows you how much we think new machines. ing, WJW -TV said, should determine Tape Cartridges of these great whether Telerama deserves relief and, Write, wire or call for complete if so, how much. details on these and other units (stereo, too) The 16- member National Football cartridge tape and accessories ... from League was specifically concerned about industry's largest, most Telerama's request to import into the comprehensive line, already Cleveland market the signals of WSEE serving more than 1,500 stations (Tv) Erie, Pa., which televises all the on six continents. home games of the Cleveland Browns football team. In order to protect gate attendance, the NFL follows the practice of not telecasting a club's home Superior SPOTMASTER tape car- games in its home territory at the time tridges are available in standard i_= timings from 20 seconds to 31 min- when the game is being played. utes, with special lengths loaded "This necessary protection would be on request. In addition, Broadcast Electronics offers a complete selec- BROADCAST effectively nullified if other parties are tion of blank cartridges, cartridges permitted to bring the Browns' home for delayed programming and heavy ELECTRONICS, INC. duty lubricated bulk tape. Prices Md. games into Cleveland via CATV," the are modest, with no minimum order 8800 Brookville Rd., Silver Spring, NFL said. required. Area Code 301 JU 8 -4983

BROADCASTING, February 6, 1967 61 Charter members fight $16.50 installation, now pay $5.50 a the North Carolina Supreme Court month. ruled late last month that the CATV change in CATV rates In a similar action the Claremont, franchise granted in 1965 was illegal N.H., city council voted to delay recall unless approved by the voters. The court of capital contribution certificates by overruled a lower state court decision Two CATV companies that inherited Claremont TV Cable Co. until 1,182 upholding the city council's right to is- charter subscribers who had paid high charter subscribers (53% of total hook- sue the CATV permit. The state su- installation costs for equity in the sys- ups) held a public hearing. The CATV preme court also held that the CATV tems have met opposition to changes in firm had requested return of the certifi- franchise issued to Southern Cable - monthly rate schedules and recalls of cates bought 10 years ago for $125 and vision Inc. (Jefferson -Carolina Corp.) capital contribution certificates. Both had requested all subscribers pay a for Raleigh, N.C., required approval by companies are owned by Television $5.95 monthly rate. Subscribers, who the voters. Communications Inc., New York, multi- paid $9.95 installation and pay $5.95 A CATV franchise was issued to ple CATV owner. a month, number 1,000. Asheville Cablevision Inc. in 1965, call- The Bradford, Pa., city council by ing for a 12- channel system and for unanimous vote last month denied a reversion of the system to the city after petition by Bradford TV Cable Co. for Asheville CATV the 20 -year -grant period is over (BRoAD- a new 10 -year contract. The company CASTING, Oct. 11, 1965). Asheville had requested a $5.50 monthly rate for faces referendum Cablevision is owned by Robert O. all subscribers. Charter subscribers num- Hofland of Chelmsford, Mass. bering 760 (22% of total hookups) Citizens of Asheville, N.C., will vote The grant was attacked by WISE -Tv had paid $137.50 installation fees for on March 7 whether the city fathers Inc., owner of WISE -TV (ch. 62) Ashe- capital contribution certificates and a should authorize the establishment of ville, which was an unsuccessful appli- $3.75 monthly charge for cable service. a CATV system in the community. cant for the CATV franchise. Asheville Presently 2,500 subscribers, who paid The referendum was required after also has WLOS -TV on channel 13.

FINANCIAL REPORTS

CBS picks up another Insurance Co., Minneapolis; First Na- Nielsen reduces losses tional Bank of Rhinelander; First Na- educational film firm tional Bank of Ironwood, Mich., and in local TV service Citizens American Bank of Merrill, Wis. The loan is for 10 years at 61/2 % in- CBS's acquisition of Film Associates net of the A. C. terest. Sales and profit Niel- of California, Los Angeles, a producer - sen Co., Chicago, reached record levels Also advanced to the station was distributor of educational films, was re- for the 1966 fiscal year ended last Aug. $150,000 by Benay Corp., Wilmington, ported last week. CBS paid an amount 31, it was reported last week. Del., for a 20% interest in the station. said to be "above $3 million." CBS Sales rose 15% and net profit several weeks before had acquired Benay Corp. is headed by Hasting W. Baker, managing director of the Station 25% over the previous year, Nielsen Bailey Films, another educational film Representatives Association. stated. It was pointed out that heavy firm in Los Angeles (BROADCASTING, losses incurred in the development and Jan. 16). WAEO -TV is owned by Representative Alvin E. O'Konski (R- Wis.). improvement of the company's local Film Associates, which was a private- television audience research services ly held company, furnishes to grade were reduced substantially and the out- schools, colleges and adult education a Capital Cities' profit look was "hopeful" that this service will catalogue of 16 -mm films and 8 -mm achieve a profitable operation during continuous -loop film- cartridges. up 31% for year this fiscal year. Both film houses will be operating For the fiscal year ended Aug. 31: units of CBS Educational Services Divi- 1966 1965 sion, supervised by Norman A. Adler, Capital Cities Broadcasting, group last Income per share $1.09 $0.87 vice president and general manager. station operator, has reported year's Net profit 5,591,000 4,456,000 Sales 66,132,337 57,537,000 This CBS division, organized last June net profit 31% over the comparable period 1965. results in- as part of the CBS /Columbia Group, in Unaudited clude earnings from RPOL -AM -FM Los also maintains control over Creative Angeles, which Capital acquired Salaries listed for Playthings and its subsidiary, Cities The last August. Learning Center Inc., supplier of three - Capital Cities stations: (in addition DDB's top executives dimensional learning systems, both ac- to RPOL) are: WROW -AM -FM and WTEN- quired in March 1966. ATVQ Albany and wxsw -AM-TV Buffalo, William Bernbach, president; Ned all New York; wcnc(TV) Adams, Mass.; Doyle, executive vice president, and WAEO -TV adds funds wTvD(Tv) Durham, N. C.; WPRO -AM- Maxwell Dane, vice president and gen- FM-TV Providence R.I.; WPAT -AM -FM eral manager of Doyle Dane Bernbach through loan, 20% sale Paterson, N. J.; WSAZ -AM -TV Hunting- are the highest paid officers of the com- ton, W. Va., and WJR -AM -FM Detroit. pany. All are directors and Mr. Dane A $900,000 refinancing for WAEO -TV Year ended Dec. 31: also is secretary and treasurer of the Rhinelander, Wis., was announced last 1966 1965 advertising agency. Earned per share* $2.06 $1.59 week. Broadcasting The aggregate remuneration in 1966 revenues 32,099,807 27,844,418 Northland Television Inc., licensee of Operating profit 13,002,857 10,388,850 to each: $117,211 to Mr. Bernbach and the channel 12 station, is getting $750,- Net income 5,790,486 4,420,034 to Mr. Doyle and $103,940 to Mr. Based on 2,787,632 shares outstanding at 000 from Northwestern National Life Dec. 31, 1966. Dane. A total of 62 other officials re-

62 BROADCASTING, February 6, 1967 ceived $2,617,874 collectively, The Visual's sales be made after the convention. agency, which reported record highs Mr. Tharpe also reported that Vis- for its fiscal year ended Oct. 31, 1966 more than double ual's $1 million-plus contract with the (BROADCASTING, Jan. 30), will hold its State University of New York has vir- annual meeting in New York on Feb. Visual Electronics Corp. last week tually been completed. This called for closed- circuit 28. Information on payments to officers reported nine -month net sales up 124% supply and installation of and on the meeting was, in a statement and net earnings up 184%, both over TV studio facilities at 12 colleges. Vis- equipment includ- issued to stockholders last week. 1965's similar fiscal period. ual sells broadcast ing complete radio -TV systems. James B. Tharpe, president, said Warner expects 2d Visual will exhibit "two first production Nine months ended Dec. 31: models for high -band color video -tape 1966 1985 Earnings per share $0.68 $0.28 quarter as good as 1st television recording" at the National Net sales 10,880,000 4,798,000 Association of Broadcasters convention Net earnings 603,000 227,000 Common shares out- in April. He promised deliveries would Seven Arts Productions Ltd. has not standing 890,000 776,000 made any attempt to take over the control of Warner Bros. Pictures Corp. This was made clear to shareholders at- tending the Warner Bros. annual meeting in Wilmington, Del. last week. It You're only was the first such meeting held since Seven Arts purchased more than 32% HALF- COVERED of WB's stock. Shareholders also were told that in Nebraska... profits for the three months ended Nov. 26, 1966, were up more than 5% over you a like period the previous year. As if don't use further good news, Judge George T. KOLN -TV /KGIN -TV! Coulson, who was chairman of the meeting, second indicated that for the KOLN -TV /KGIN -TV delivers the great- quarter ending this month, the net profit est share of audience for total day view- will not be less than that reported for ing of any VHF station in the country's the first quarter. Theatrical revenues in three -station all -VHF markets.* the first quarter were up slightly to $13.8 More conservatively, we're Number million from $12.9 million, a slight Four in total ranking of stations deliver- gain that was offset by a dip in TV ing greatest share of audience. Number revenues to $7.4 million from $8.5 mil- Five in Prime Time and Number Two lion. During the meeting five of WB's CBS affiliate in delivering greatest per eight directors were re- elected for two - cent of total homes. year terms. The three other board mem- It all adds up to proof you need bers are up for re- election next year. KOLN -TV /KGIN -TV to cover Nebraska For the first quarter ended Nov. 26: effectively. KOLN-TV /KGIN -TV gives you rich Lincoln -Land 1988 1965 -Nebraska's other big market more buy- Earnings per share $0.34 $0.32 -with than half the Gross 27,851,000 27,775,000 ing power of the entire state. Net earnings 1,871,000 1,578,000 Ask Avery- Knodel for complete facts on KOLN -TV /KGIN -TV - the Official Financial reports... Basic CBS Outlet for most of Nebraska and Northern Kansas. Transamerica Corp., San Francisco, has scheduled a special stockholders meeting for March 2 to vote on an increase in authorized common shares to 50 million to clear the way for the als® N i proposed acquisition by Transamerica New 1,500 -foot tower of United Artists Corp. (BROADCAST - n40, Nov. 28, 1966). Under terms of is tallest in Nebraska! its agreement with United Artists, Now KOLN -TV beams its signal from ® Transamerica would offer UA stock- a new 1,500 -foot tower-the tallest I10ll11li®11 holders a choice of either one share of in the state. The new structure represents an increase of 500 feet (50 Transamerica common for each UA per cent) in tower height. Measure- share or a package consisting of half ments and viewer responses indicate a marked improvement in KOLN-TV/ *Source ARM March, 1966, 84 three- station markets. a share of Transamerica common and Rating projections are estimates only, subject to one -eighth share of a new series of KGIN -TV's coverage of Lincoln -Land. any defects and limitations of source material and methods, and may fay not be accurate measure- $4.80 convertible preferred stock. ments of true audience. The board of directors of Storer er: je%: trkiiti4i4 Broadcasting Co., Miami, has declared «nouo AMAZOO.BAIM CREEK a regular quarterly dividend of 25 cents GRAND RAPIDS KOLN-TV / KGIN-TV GRAND RAPIDS- KALANABb per share on its common stock, payable YnlfR.fM CADILLACCADIIL CHANNEL 10 316,000 WATTS 016551E 11 316,000 WATTS 1500 FT. TOWER 1069 FT. TOWER March 9 to stockholders of record Feb. TELEVISION WICZO.IV GRAND RAPIDS KALAMAZOO 24. The board also declared a quarter- COVERS LINCOLN -LAND - NEBRASKA'S OTHER BIG MARKET n/flop.,,, SAUL! STE MARIE 121/2 cents share KOLn1R7 NENNPSKA Arerroknodel, Inc., Ecclusire National Representative ly dividend of per I5.0 RA D ISLAND. NEB. on its class B common stock.

BROADCASTING, February 6, 1967 63 PROGRAMING

"The audience just sits there -after all, Kayro Enterprises and Universal TV Second season it's free -viewing a strange amalgam about a Negro boy and a Caucasian boy, of newspaper style writing, radio re- should contain ample viewer involve- porting- inactive messages -performed ment but probably would not be sched- is `sickening' this time by a picture tube." Then re- uled. "Wanna bet on this one ?" he ferring to the philosophy of Canadian asked. "The networks won't just pass; communications observer Marshall Mc- they'll pass out. Completely. They'll BBDO's Maneloveg thinks Luhan, he explained that this amounts think of the line -up problems in the to "hot programing on a cool medium." South and you know what will happen." ABC's 'Invaders' only show In looking over the second season of In concluding, Mr. Maneloveg told programing, Mr. Maneloveg, with the the some 250 agency and programing with chance of success help of his PSP computer, could find executives in his audience that the tele- no new hits, but estimated that The In- vision industry is in trouble. He spread vaders would be "the best performer." the blame around. "All of us, networks, The top media man for one of the He predicted that Mr. Terrific will be advertisers, agency people, seem to be nation's leading advertising agencies as successful as Run, Buddy, Run, and hypnotized into playing it safe," he said. threw the "second season" of network then added: "How's that for saying The solution as Mr. Maneloveg sees it: TV programs into his specially designed nothing ?" Nevertheless he still sees this . A wave of new shows that permit computer last week and they came out show outdoing Capt. Nice. audience interest in them continuously, a long way from roses. Only ABC -TV's Among his other evaluations: ABC - rather than programs that insult them The Invaders was found to have even TV's Wednesday night movies will not after the first four episodes." If this a fragrance of success. be as successful as feature films shown millennium ever came about, Mr. Mane - And the evaluation of next season's on other nights; CBS-TV's Coliseum loveg promised to throw away his com- product is just as gloomy. The first "will be with us a very short time"; puter. batch of pilots, with one exception, despite a good start NBC -TV's Dragnet were reviewed as merely carbon copies will fade; ABC -TV's Friday night tri- of programs already on the prime -time umvirate of Rango, Phyllis Diller and schedule. The computer supposedly has Avengers all "will struggle and get no- Convention reforms the answer to why all of this product where" and CBS -TV's Smothers Broth- will fail -lack of viewer involvement. ers will suffer the same fate as the focus on Bearding the lion in his den with Garry Moore Show that it replaced. newsmen these dire judgments was Herbert Mane - Over-all he termed the second season loveg, vice president and director of "sickening." A Republican study group has recom- media for BBDO, New York. Address- Next Year The coming 1967 -68 mended changes in the party's handling ing a luncheon meeting of the Holly- season fared little better. Out of 11 of its national convention to limit news wood Radio and Television Society, pilots reviewed by Mr. Maneloveg only and television operations on the floor Mr. Maneloveg emphasized from the The Flying Nun, a half -hour situation as a remedy to the chaotic conditions beginning that he wasn't there to crow comedy being developed by Screen witnessed by millions of TV viewers in about the accuracy of BBDO's pre- Gems, was credited with being different. the past. season predictor model computerized The media man noted that a pilot he'd method of forecasting program ratings, The party's committee on conven- heard about but not seen, Benjie and tions has advocated stricter enforce- "even though it's darned good." The Me, a program being developed by point hammered away at was that the ment of the rule banning all but delegates agency would like to see less accurate and officers in the section re- program forecasts because conversely served for the state delegations, elimi- that would indicate its calculations were nation of a large television camera thrown off by an unpredictability and stand in the middle of the floor and excitement in programing that doesn't pool coverage by the TV networks exist today. rather than individual coverage. Day of Mourning ". . . The day In the committee's report, released that we, or any other agency, are 95% last week after more than a year of correct on shares or ratings should be study, much of the attention was a national day of mourning for the tele- focused on overcrowding on the floor vision industry," he said. "It'll be a day of the convention. Among the causes when TV will be so bland, so predict- of overcrowding the committee cited able, so lacking in excitement that the reporters with microphones and ac- audience, while it will be there, will be companying camera crews as well as watching only out of habit, with ab- the large center camera stand, approxi- solutely no interest-about as reward- mately 15 feet deep and 20 feet high ing as putting on one's shoes." capable of holding 15 to 18 men and He pointed out that with the excep- cameras. tion of Peyton Place ( "whatever you It urged the enforcement of the ban think of it ") and Bonanza ( "a subtle, on newsmen and unauthorized persons continuing tribute to a patriarchal in the delegates' area as a partial solu- society ") among a few other programs, tion. However, it noted that newsmen the prime evening shows today lack should be admitted upon approval of viewer participation and involvement the committee on arrangements. It also and foster no empathy. BBDO's Maneloveg urged the curtailment of many door- Commented the BBDO executive: Pulls no punches keeper functions and honorary posi-

64 BROADCASTING, February 6, 1967 tions designed only to allow the per- velopment at Telemeter's laboratory in that Telemeter now would produce its son to enter the convention. Los Angeles, has replaced Leslie Winik, own devices for CATV and pay tele- Expects Criticism The committee who is being reassigned in New York vision. said the restrictions on newsmen would to another post at Paramount. Telemeter has seven franchise agree- probably be criticized as a handicap Underscoring Gulf & Western's take- ments for pay TV systems (two on -air, and hindrance to freedom of the press. over, Paramount in New York noted five by cable). The on -air system agree- But it noted the ban on reporters in last week that Mr. Rubenstein's work ments are with Springfield Television Congress and the testimony it heard at Telemeter would be under the di- Broadcasting, operating in Worcester. from newsmen who said most of the rection of G &F's David N. Judelson, Mass., and in Pittsburgh. Springfield information they get is obtained away executive vice president and chairman Television also would operate a cable from the convention floor. It said the of the executive committee. He has franchise in the Washington area under party would seek arrangements with the been in charge of G &F's manufacturing its agreement with Telemeter (BROAD- news media that will not overly re- operations. CASTING, June 6, 1966). Another four strict them and still allow delegates Paramount said that Telemeter would franchises, all for cable systems, are pursue its in At- freedom of space and movement. ".. . program in pay television, licensed by Telemeter Miami, If our objectives are accomplished, the both on -air and wire. It was indicated lanta, Dallas and Houston. news media may be in a better position to cover the convention," it said. The group also urged work with the networks to eliminate the center camera stand and to work out a plan for the pooling of the television and still 7 BRIGHT cameras and to limit the number of cameras allowed on the floor. YOUNG MEN Also requested was a reorganiza- tion of the seating arrangements on the platform in order to eliminate the back- ARE BEING SELECTED ground movement shown on television when the cameras are focused on the speaker. Other recommendations were -For intensive 60 day training under the personal tutelage of made to study the possibility of short- Gordon McLendon and Bill Stewart plus occasional outside ening the party's platform, an end to many of the unnecessary ceremonies speakers. Courses will include Idea Creation, Idea Execution and speeches and the possibility of and General Creativity. shortening the entire procedure. The report is a culmination of a study begun in June 1965 after former President Dwight Eisenhower urged re- -Applications are now being solicited. All who finish will be in group, form the convention. The required to fulfill 7 year contracts, in executive positions, composed of party officials, held hearings throughout the country seeking ad- with the McLendon Corporation, the Radio Minded company. vice from the TV networks and the news media as well as from political figures and scholars of the convention process. -There will be no set hours to this course-but very long tests will be given each day. You will find your course-

Gulf & Western takes 1) Highly Difficult over Telemeter 2) Extremely unpleasant 3) Profitable, Stimulating and Rewarding Pay -TV development at Paramount Pictures is being passed along to its parent company, Gulf & Western Indus- -Those chosen (radio experience not a necessity) will school tries Inc. at $500 per month. Tell us why you think you qualify. Gulf & Western now will operate In- ternational Telemeter Corp., which is Forward I.Q. information, resume etc. to- moving its offices to Los Angeles, re- taining only a business office at Para- mount in New York. Telemeter, which had been a subsid- "MAGNIFICENT 7" iary of Paramount, has been active also in closed- circuit television and in McLENDON CORP. CATV. It has several pay-TV fran- 2008 JACKSON chise agreements in the U.S. DALLAS, TEXAS Telemeter also has a new president; William C. Rubenstein, who was vice president in charge of research and de-

BROADCASTING, February 6, 1967 65 Radio -TV help Midwest dig out from blizzard

Radio and television stations in formation, seeking assistance, and by the WGN Trafficopter in aiding the beleaguered Midwest again had giving information -reached astro- state and local officials reach infirm a chance to prove their mettle when nomical proportions with wBBM Chi- persons and in attempting to unsnarl a two -foot snowstorm moved in on cago claiming receipt of 125,000 traffic. Jan. 26 -27. Hardest hit was Chicago calls. Stations elsewhere where normal activity was paralyzed Typical of the programing activity in the snow-hit area served as by the wind- driven snow for up to of the stations is the off -air picture communications centers three days in some sections. from WBKB -Tv Chicago (above left) and emergency clearing houses. Uncounted extra news programs, where (l -r) Joe Templeton, Sheri In Kalamazoo, Mich., for example, bulletins and special features were Blair and Hugh Hill manned "Bliz- WKZO-AM-TV earned praise from the carried by area stations during the zard Central." The outdoor activity mayor, the Red Cross and a com- emergency. The number of phone by station mobile units, helicopters peting newspaper for its round -the- calls to the stations-requesting in- and planes was typified (above right) clock efforts.

Sullivan Productions firm. Among the projects in develop- volved in a development agreement with ment by Sullivan Productions are a half - ABC on a filmed series but has with- picks rep for new shows hour comedy series featuring the team drawn from it because of the economic of Meara and Stiller, a series of one- factor. As part of an expansion thrust in the hour entertainment specials spotlighting Sullivan Productions, he said, was re- TV programing area, Ed Sullivan Pro- outstanding musical personalities and sponsible for a summer series, Fanfare ductions has signed with Ashley Famous three other musical -variety series. Starring Al Hirt, on CBS-TV in 1965 Agency Inc. to represent the company Mr. Precht reported that Sullivan and a special featuring the Beatles on on a group of new properties it is pre- Productions for the forseeable future ABC -TV last month. Mr. Precht said paring for TV. will concentrate on the development of that two staff members, Bob Arthur The Sullivan-Ashley Famous tie -up "live -on- tape" series, explaining that and John Moffitt, and two freelance was disclosed in an interview in New film properties are "too costly" for an writers, Buzz Kohan and Bill Angelos, York last week by Bob Precht, execu- independent producer of modest size. are involved in new program develop- tive vice president of the production He noted that the company had been in- ment for the company. Cooley presses fight ti DeSales Street, N.W. Ft Brclldcilsting1735 against WRAL -TV RIE BUSINESSWEEImOF7ElENBIONAND RADIO/ Washington, D. C. 20036

Former Representative Harold B. Please start my subscription for 52 issues $8.50 1 icI ) Cooley (D -N.C.) has challenged the defense of WRAL -TV Raleigh, N. C. to 52 issues and his charges of biased coverage Name Position '67 Yearbook in the $13.50 recent campaign in which he lost his seat in the House of Representatives. Company 1967 Yearbook The veteran congressman, in a letter $5.00 to the FCC, urged the commission to Business hold a full evidentiary hearing on the Home Payment matter. He said the facts presented by enclosed the parties in the dispute were so much at variance that only a hearing could City State Zip Bill me determine the truth. He wrote that the station's reply

66 (PROGRAMING) BROADCASTING, February 6, 1967 (BROADCASTING, Dec. 19, 1966) was will broadcast and who will be silent "replete with misrepresentations, half - rests in the hands of the speaker of the WEATHER INSTRUMENT' truths and contradictions." He also house, Representative James Godfrey. noted other complaints against the sta- He is now empowered to issue creden- tion, statements from other sources that tials to all news media and to permit a controversial film of a debate with broadcasting and taping of sessions. He his opponent had been distorted to is also empowered to withdraw the show him at his worst and a letter al- credentials from any newsman. Al- legedly written by the chairman of the though aimed primarily at radio and broadcasting firm, A. J. Fletcher, in TV, the bill also includes print media. 1960 to the station employes thanking At its opening session on Jan. 9, the them for their efforts on the behalf of house adopted a bill -superseded by a particular candidate. last week's action -that would have "The management of wRAL -Tv is en- prohibited taping proceedings unless the gaged in partisan political activity," he edited version was submitted for ap- wrote the commission, "and uses the proval. It also banned use of taped facilities of the station to promote the excerpts in news programs (BROAD- candidacy of those it supports and to CASTING, Jan. 23) . denigrate opposing candidates." He asked the commission to hold a hearing into the station's qualifications to continue to hold a broadcast license. Two convicted in The station, owned by Capital Broad- casting, filed Dec. 1 for a renewal of its Long Beach radio case license. Two ministers, charged with solicit- Missouri allows TV ing and receiving $500,000 through a radio program have been convicted in Manufacturers of Precision in state house Long Beach of violating the California Meteorological Instruments State Corporate Securities Act. The In Use Around the World Broadcasters appeared to have won Rev. Clarence T. Walberg was found an access battle in Missouri last week, guilty of 10 violations and the Rev. TEXAS ELECTRONICS, INC. was but the outcome of the war is still in Wayne Davidson convicted of nine P. O. Box 7151 violations. Mr. Walberg allegedly solicit- doubt. The Missouri House of Repre- 5529 Redfield Street Dallas, Texas sentatives, voting straight party lines, ed much of the money through a daily passed a resolution that would allow radio show on KGER Long Beach radio and TV to cover and tape its ses- (BROADCASTING, Jan. 23). Listeners SCHOOL sions. The GOP -controlled house were reportedly told the money was to RADIO AND TELEVISION BROADCASTING be used purchase a hotel for head- Learn by doing. Two Year Work -Study Programs passed the bill 106 to 54. to In Radio and Television Broadcasting and Man. quarters for the Cup of Cold Water agement, Communications, Liberal Arta. Profes- However, the power to choose who sional training on School Station WCSB and Ministry Inc. WCSE -TV. Activities. Placement. Dormitories. Sentencing is scheduled for this Co -Ed. Catalog. Write Mr. Roberts, Cambridge School month. The maximum fine is $5,000. 632 B Street, Bos +on, Mossachusetls 02211 The jail term is one to 10 years. More sports from SG

Screen Gems Inc. plans to in- "I'LL SEE tensify its efforts to obtain sports WOOK -TV switches to . programing of world -wide inter- YOU IN est for syndication. Dan Good- news and opinion talk man, vice president in charge of COURT!" syndication sales, said SG ob- Woox -Tv Washington, a United Some suits are in `deadly earnest'. Others tained international and domestic are nuisance suits, in hope of a settle- Broadcasting Co. station, has announced ment. Why be victimized by either kind? rights to the one -hour color film a new late -evening, early -morning for- of the match between Bra- Decide on the amount you'll carry soccer mat consisting of two -and -one -half yourself. Cover the excess through Em- zil and Argentina shortly after hours of news and three hours of opin- ployers Reinsurance Corporation. Then the game was played in Los ion talk. you'll know in advance what the maxi - Angeles less than two weeks ago WOOK -TV director, imum possible loss can be. Bill Evenson, news For rates, details without obligation, and completed its first sale to and Tex Gathings, UBC staff veteran, KTLA(Tv) Los Angeles. write or call: will co -host the news program televised EMPLOYERS REINSURANCE CORP. The success of the NFL Gaine Monday through Saturday from 7:30 21 West 10th, Kansas City, Mo. 64105 of the Week half -hour series, New York, 111 John San Francisco. 220 Montgomery p.m. to 10 p.m. The program will in- Chicago.176 W. Jackson Atlanta. 84 Peachtree. N. E. which was sold in 100 markets, corporate UPI film nightly and will up- spurred SG's interest in sports date and recap its news at 15- minute programing, he noted. Mr. Good- intervals. man indicated that the company Controversy, the opinion talk show, ZOOM LENS would become active in the pro- will be broadcast Monday through Sat- RENTALS duction and syndication of sports urday from 10 p.m. to 1 a.m. Dennis specials because "it's a fact that Richards, host, will interview guests and sports attract an audience." invite telephone calls from viewers on ZOLOMATICS a variety of subjects. 5815 MELROS6 AV. HOLLYWOOD CALIFORNIA TEL 12131 461 -2181

BROADCASTING, February 6, 1967 67 told the annual convention of the Na- broadcasts involved highly controversial Nine series set tional Religious Broadcasters Inc. in social and political opinions. The pro- Chicago last week. grams of members stick close to Bible for Hanna -Barbera Fairness cannot be imposed by legis- teaching or Christian education, they lation, he felt, since fairness is so sub- said. jective. "What is fair in one man's Dr. E. R. Bertermann, who recently Hanna -Barbera Productions will pro - opinion may be foul in another's," he duce a total of nine animated TV series was named executive director of the said. Lutheran Layman's League, was re- for the 1967 -68 season, it was revealed A broadcaster under the law must last week. Six elected president of the NRB, a post of the productions will have a "legal right" to put anyone be- be new, while three will be returning he has held for a decade. NRB directors fore his micro- include many well known in broad- series. One is for syndication, with the phone and also to rest scheduled for all three networks. casting such as the Rev. Billy Graham express his own (Hour of Decision) and Dr. Theodore Five are set for CBS-TV, three of opinions, Mr. Epp (Back to the Bible). them new and two returnees. The new Comstock said. ones are Zartan, Shazam and Moby Several NRB members rose during The constitutional the convention to point out that they Dick. Renewed programs are Franken- guarantee of free stein Jr. and the Impossibles and Space still are discriminated against by some speech means large stations, networks or group broad- Ghost. All are for the network's Satur- speech for every- day morning lineup. casters who refuse commercial religious one, he noted, programs or will not air gospel pro- Two series are being produced for "however unwise, grams not cleared by local councils of General Mills and NBC -TV: Sampson unpatriotic or sac - churches. Among tough towns to get and Son and a returning show, Space Mr. Comstock riligious he may into with their syndicated shows: Phila- Kidettes. A third series, The New Ad- be." delphia and San Francisco. ventures of Huckleberry Finn, is Han - But broadcasters also recognize that The NRB members voted to estab- na-Barbera's first live action- animated they have a moral right and responsi- lish a national headquarters office in production. It's scheduled for prime bility not to "inflict trash and destruc- Washington. The organization now has tive propaganda upon time on NBC-TV. the people of an executive secretary: the Rev. Ben The Fantastic Four, an hour ani- their communities," he pointed out. "We Armstrong, Box 308, Madison, N. J. mated series based on Marvel comic - seek to foster all of our free institutions 07940. book character, is slated for ABC - for the uplift of our people -and our TV. Abbott and Costello, a syndicated churches are doubtless the first of these Tors opens N.Y. office series of 156 cartoons, is currently be- -but we deny that the government has fore the cameras at H -B's Hollywood any power in this field," he added. Adler, studios. The nine shows for next season Quarter Century The NRB con- Sherman president of Ivan mark a new peak of TV activity for the vention last week marked the beginning Tors Television, last week announced the opening of new executive offices at Taft Broadcasting Co. production sub - of the broadcasting group's 25th year sidiary. and was filled largely with inspira- 445 Park Avenue, New York, and the tional addresses and reports on the appointment of Andy White as new cre- growth of evangelical broadcasting both ative head of the company. Mr. White in the U. S. and abroad. The association was formerly a producer for the com- Plea for freedom includes both broadcasting ministers pany and writer-producer for the Bat and station managers or owners repre- Masterson series. in decision making sentative of "middle ground" Protestant- Mr. Adler said the location of the ism, particularly those involved in com- new offices would expedite preparation mercial religious programing. on the three networks of four new In spite of complaints by govern- NRB representatives stressed that series, including Gentle Ben, based on mental regulators and special interest while certain stations of members may the novel about a boy and a bear by groups, the individual broadcaster him- broadcast the programs of extremely Walter Morey, for CBS -TV. These series self must make the final decision on liberal ministers or ultra- conservative will be additions to the Tors Produc- what is aired, Paul Comstock, vice pres- evangelists, the association itself prob- tions' present network series, Flipper ident for government affairs of the ably would not accept these ministers as on NBC-TV and Daktari on CBS -TV. National Association of Broadcasters, individual members, especially if their TV series sales ...

The Joe Pyne Show (Hartwest Pro- ductions) : Wcpo -Tv Cincinnati; WFLA- More Man a o l,onsfrucEive Service TV Tampa, and WFGA -TV Jacksonville, both Florida; WKZO -TV Kalamazoo, and wILx -TV Lansing, both Michigan; roa the roaalcaefing industry WAVY -TV Portsmouth - Norfolk, Va.; WMC -TV Memphis; WSBT -TV South Bend, Ind.; wm'J(Tv) Miami; WLOS- E. Tv Asheville, N.C.; WHNB -TV Hartford, HOWARD STARK Conn.; WGAN -TV Portland, Me.; wstx- TV Nashville; wAST(Tv) Albany, and Brokers-Consultants WHEC -TV Rochester, both New York; WKBS -TV Burlington, N.J. -Philadelphia; wKBD -Tv Detroit; KARD -TV Wichita, SO EAST 58T1-1 STREET NEW YORK, N. Y. ELDORADO 5-0185 Kan.; KSTP -TV St. Paul -Minneapolis; WAEO -TV Rhinelander, Wis.; wnaz(Tv) Baton Rouge; WKBG -TV Cambridge -

68 (PROGRAMING) BROADCASTING, February 6, 1967 More ratings on the second season Though the TV networks' second of the overnight reports. scores remained relatively steady season is several weeks old, a few CBS noted that the Coliseum share compared to previous weeks. The "fresh" ratings reports were being in Arbitron averaged 32 as against last of the new shows to be pro- received last week. a score of 22 for Jericho the week gramed at mid-season was CBS's before. Dragnet's Arbitron share Smothers Brother's Show last night. Latest new show to make its ap- was up from 36 to 40 in one week; Following are ratings reports made pearance was CBS's Coliseum on from 30.8 to 36.4 in the Trendex. available last week. (No Trendex Jan. 26 (Thursday, 7:30 -8:30 p.m.). A national Nielsen report cover- report was made for Saturday, Mon- Both that new series and Dragnet ing the first two weeks of the second day and Wednesday evenings). "S" on NBC the same date showed rat- season will be issued today (Feb. 6). denotes special and "N" new in the ings improvement on the basis Other second -season programing second season.

Arbitron Trendex Arbitran Trendex Rating Share Rating Share Rating Share Rating Share Thursday, Jan. 26 NBC I Dream of Jeannie 17.7 30 9:30 -10 8:30-9 ABC That Girl 15.4 26 16.1 31.4 ABC Rat Patrol 20.3 32 CBS Movie 16.2 27 14.1 27.6 CBS Lucille Ball 28.1 44 NBC Dragnet (N) 24.4 40 18.7 36.4 NBC China Crisis (S) 7.5 12 Friday, Jan. 27 Tuesday, Jan. 31 9-9:30 8:30-9 ABC Rango (N) 13.8 24 18.2 35.8 ABC The Invaders (N) 20.8 33 18.4 31.8 CBS Movie 20.9 37 13.8 26.9 CBS Red Skelton 24.1 39 22.7 39.3 NBC Man from U.N.C.L.E. 18.5 33 14.1 27.4 NBC Occasional Wife 14.3 23 12.4 21.5 10-10:30 9.9:30 ABC The Avengers (N) 11.4 23 11.9 23.9 ABC The Invaders (N) 17.7 27 21.3 35.1 CBS Movie 20.2 41 19.4 39.0 CBS Skelton 26.9 42 21.6 35.6 NBC Laredo 13.2 27 13.1 26.4 NBC Movie 18.9 29 14.4 23.7 10:30-11 Wednesday, Feb. 1 ABC The Avengers (N) 9.6 19 10.2 21.4 9.9:30 CBS Movie 22.4 45 17.3 35.7 ABC Movie (N) 16.3 28 NBC Laredo 13.3 26 13.1 27.3 CBS Green Acres 19.8 34 Saturday, Jan. 28 NBC Bob Hope -Chrysler 16.2 28 7:30.8 9:30-10 ABC Dating Game (N) 10.6 20 - - ABC Movie (N) 14.6 25 CBS Jackie Gleason 24.5 45 - - CBS Gomer Pyle 19.2 33 NBC Flipper 14.1 26 - NBC Chrysler 19.6 34 8-8:30 10.10:30 12.3 21 ABC Newlywed Game (N) - ABC Movie (N) 16.2 32 CBS Jackie Gleason 27.2 46 - - CBS Danny Kaye 14.4 28 NBC Please Don't Eat the Daises 13.8 23 - - NBC I Spy 16.1 32 Monday, Jan. 30 10:30.11 8-8:30 ABC Movie (N) 14.1 28 ABC Iron Horse 19.0 32 - - CBS Danny Kaye 14.8 29 CBS Mr. Terriffic (N) 19.1 32 - - NBC I Spy 16.3 32

Boston; WBAP -TV Fort Worth- Dallas; ton, and xzAz(Tv) Nogales, Ariz. KOB -TV Albuquerque, N.M.; KLZ -TV Clay -Terrell purse Eighth Man (ABC Films) : WDCA- Denver; xKTv(Tv) Colorado Springs; TV Washington, and xzAz(TV) Nogales. wnc -ry Pittsburgh; WLTV(TV) Bowl- swollen by radio -TV ing Green, Ky.; WPRO -TV Providence, One Step Beyond (ABC Films) : The championship fight R.I.; WBRE-TV Wilkes- Barre -Scranton, XErv(Tv) Tijuana -San Diego. between Cas- sius Clay and challenger Pa.; KSD-TV St. Louis, and xuTv(rv) Ernie Terrell Johnny Cypher in Dimension -Zero tonight Salt Lake City. (Feb. 6) may gross as much (Seven Arts TV) : WFIL-TV Philadel- as $2 million from domestic and inter- Girl Talk (ABC Films) : WHEN -TV phia; WNHC -TV New Haven, Conn.; national radio -TV broadcast rights and Syracuse, and wROC -Tv Rochester, both WFBO -TV Altoona, and wLYH -Tv Lan- sales, CATV and theater TV, plus gate New York; WTOL -TV Toledo and WBNS- caster- Lebanon, both Pennsylvania; receipts. TV Columbus, both Ohio; WFLA -TV KFRE -TV Fresno, Calif.; WNBF -TV Bing- Main Bout Inc., New York, owner of Tampa, Fla.; WAIL -TV Atlanta and hamton, N. Y.; WON -TV Chicago; KTVT ancillary radio-TV rights to all Clay WRCB -TV Chattanooga, Tenn. (Tv) Fort Worth -Dallas; KWON -TV fights, has also arranged for a live radio - Denver; wsoC -Tv Charlotte, N. C.; TV feed overseas by Lani Bird II (radio - Hayride (ABC Films) : Wrvw(Tv) WVEC -TV Hampton- Norfolk, Va., and TV) to Japan's Nippon Television Net- Evansville, and WANE -TV Fort Wayne, WNEM -TV Saginaw -Flint, Mich. work, and by Early Bird (TV) to Brit- Indiana; KBMT(TV) Beaumont, both ish Broadcasting Corp. and Viewsport wrrt -TV Milwaukee; WQAD -TV Tell Me, Dr. Brothers (Triangle) : Tex.; Ltd. for the United Kingdom and other KBTV(TV) WBAL-TV Baltimore. Moline, Ill., and Denver. parts of Europe. Twenty Grand (ABC Films) : WHEN - The American Civil War (Trans -Lux): In addition, there will be a direct TV TV Syracuse, N. Y.; WDCA-TV Washing - WAND(TV) Decatur, Ill. pickup by Telesistema Mexicano S.A.

BROADCASTING, February 6, 1967 69 in Mexico; and radio feeds to Mutual's U.S. networks buy film starring Patrick McGoohan, both 523 affiliates in the U. S. and Canada to ABC -TV. (BaoAncAsTINo, Dec. 26, 1966), and to ITC's English productions Previously announced were The Saint, stations in Latin America, South Ameri- sold to NBC -TV for a May 21 start; The Prisoner, sold to CBS -TV for a fall ca, The Philippines, New Zealand and The British invasion of the U.S. net- 1967 start; Man in a Suitcase, sold to Australia. Broadcasts from ringside will work programing domain gathered mo- ABC -TV for a fall 1967 start; The be made in English, Spanish and Japa- week when Independent mentum last Royal Palaces, one -hour documentary, nese. Television Corp. announced it has com- sold to NBC -TV; "Ivanov," a one -hour Main Bout has also lined up a net- pleted sales of 11 programs to networks, adaptation of the Chekov play, sold to work of CATV systems, including about including series and specials for the re- CBS-TV; The Last Exploration, a one- 58 in the U. S. and eight in Canada. mainder of the 1966 -67 as well as the hour documentary sold to ABC -TV and Closed -circuit TV will be in about 165 1967 seasons. -68 the Opium Trail, a one -hour documen- theater locations in the U. S. (130 cities president of ITC which Abe Mandell, tary special, sold to National Education- in 43 states), and 13 locations (13 distributes in the Western Hemisphere al Television. cities) in Canada. the programing of Associated Television Independent Television Corp. intends There will be no free TV. of London, reported that the record - to step up its program of producing Charles Michelson Inc., New York, breaking number of English product features in various parts of the world in charge of international broadcast sales was expanded to 11 with four sales last for TV in the U. S. and for initial the- for the promoter, reported that about week. These were Spotlight, 10 one -hour atrical release overseas, Mr. Mandel said 800 TV stations are expected to carry musical variety shows in color to CBS- leaving last 3) the bout in about 50 countries (23 of TV summer replacement for Red before Friday (Feb. for as an extended business trip to the Far which already have signed). Skelton Show; London Laughs, 13 one- East where he hopes to conclude co- variety programs in color The fight also will be carried on hour musical production agreements in Hong Kong Gen- to ABC-TV as summer replacement for wncT(Tv) Hartford, Conn., RKO and the Philippines and acquire science - Palace; and Present Laugh- eral Phonevision Co.'s subscription TV Hollywood fiction features in Japan. Mr. Mandell in color starring Pe- station. The fight will not be carried ter, two -hour play indicated that features can be produced and a feature on U. S. TV. ter O'Toole "Koroshi," abroad at budgets of from $600,000 to $750,000. ITC has been encouraged in its feature film project, Mr. Mandell said, by Where the current flows the product goes the recent sale of its first full- length film in color, "Koroshi," to ABC -TV. The feature was produced in Malta and Is the television industry ready for developing product. Now they say stars Patrick McGoohan. He believes young people? Can story ideas be they're ready to roll. ITC can produce six to eight color fea- permitted to follow their natural bent In television alone over the next tures a year. and not be forced into one medium two years, Friedman -Rapp hopes to at the expense of another? Can pro- produce three series, three hour spe- AFTRA members' pay duction people be creative and still cials and two half -hour specials. The be good businessmen? Alan J. Fried- Johnny Magnus Show, one of the shown in fund report man, 30, president of Friedman - series, will be for syndication. It Rapp Enterprises, Beverly Hills, will feature half -hour close -ups of to thinks the answer to all of these is af- various musical artists. Total industry compensation mem- American firmative and says he's ready to give The Singles Game, probably the bers of the Federation of in 1966 tangible proof to Madison Avenue, company's hottest property, is a good Television and Radio Artists Hollywood and Broadway. illustration of the Friedman -Rapp amounted to $90,201,740, it was announced last week. with More than a year ago, Mr. Fried- philosophy of parlaying product from This compares man, who produced and composed one medium to another. Reportedly $89,260,200 in 1965. the music for A Young Man From it soon will be published as a book This figure was contained in a report issued by the board of directors Boston and three other hour ABC - by Bernard Geis Associates. Then of the AFTRA pension and welfare TV specials, met Robert S. Rapp, 32, it will be produced as a feature film at a party. Mr. Rapp was introduced under the same title. The finished funds, which noted that in 1966 em- as a millionaire financier and oilman movie will be used as a pilot for ployes paid 5% contributions on total who struck it rich in Calgary, Cana- two projected TV series. compensation to the funds and this da. His entertainment industry cre- Mr. Friedman calls himself "a amounted to $4,510,087 last year. The dentials were from United Pictures, creative executive" and his partner trustees state that since the inception total medical, where he was president of a company "a creative businessman." They are of the funds in 1966, turning out low- budget feature films. supposedly not looking for outside surgical and hospital benefits paid have 96 According to Mr. Friedman there financing. They believe strongly in totaled $9,337,350 and said per- annuity was an immediate feeling of rapport self -financing and, thanks to Mr. formers are receiving a normal per month between the two future partners. On Rapp's presence, claim to have the reaching as high as $134 Jan. 1, 1966, they founded Fried- resources to follow their convictions. for each. man -Rapp Enterprises with the idea At least three Friedman-Rapp The present board of trustees for the funds consist of (for the industry) George of developing a lot of different prop- projects are based on the works of erties, letting each take its most nat- Mildred Cram. The production com- Fuchs, NBC; David Miller, Young and ural course into television, movies, pany has rights to some 300 novels, Rubicam, and Lawrence W. Lowman, Donald F. theaters, books and once landing in short stories and unpublished works CBS, and (for the union) executive secretary, a medium, channeling it into other written by Miss Cram. F-R also says Conaway, national media. They've spent the entire it has the rights to some 30 additional AFTRA; Clayton (Bud) Collyer and first year of business lining up and properties by other writers. Frank Nelson, both past national presidents and national board members, AFTRA.

70 (PR0GRAMING) BROADCASTING, February 6, 1967 broker," "Umbrellas of Cherbourg," "Long Day's Journey Into Night," "La CAN goes to the dogs Dolce Vita" and the "Eleanor Roose- velt Story." This is John C. Stelzer, manager of First Illinois Cable TV Flood special WFLD(TV) Chicago, is offering free to other TV stations catv Co., the CATV system in Spring- field, Ill., who runs the locally a special half -hour program on the originated Doggone Show, and recent flood in Florence, Italy. Experts one of the pups from the local will show and discuss the flood's effect operating pound up for "adoption." The on art treasures there. show has turned out to be one of the most popular on the cable, For credit Roosevelt University, Chi- so popular that the cable system is cago, and the National Academy of thinking of changing the half - Television Arts and Sciences are under- economy hour program from its afternoon taking their fourth television sympo- time slot to prime time, running sium starting this month with guest ... has little to do with first cost. Your real it against major network shows. lecturers from broadcasting. A college savingscomein system reliability, expanda- The program consists of 15 min- credit course, the symposium also in- bility, and consistent picture quality with utes of reports of lost dogs and cludes an essay contest for which TV minimum supervision and maintenance. 15 minutes of dog pets showing syndicator Walter Schwimmer provides When you go first -class with Jerrold 12- off their tricks. The trick segment a $500 prize. channel solid -state CATV equipment, you is going to be syndicated, it was enjoy the true economy that spells growth upcoming channel reported, with Stock car championship Internation- and profits. Call or write CATV Systems 64 wvuR -Tv Charlottesville, Va., al Speedway Network, Daytona Beach, Division, Jerrold Electronics Corporation, already signed. Fla., will feed the Daytona 500 stock 401 Walnuf St., Philadelphia, Po. 19105. Phone car race on Feb. 26 to more than 300 stations and the Armed Forces Radio (215) 925 -9870 Service. The team that will call the race will be anchored by Ted Webbe and FIRST Fred Agabashian. IN JERROLD A- sailing we will go British Calendar, CATV the weekly series of TV programs fea- OVER 15 YEARS' EXPERIENCE turing news from Britain, will present a special issue about the current popularity of Britain's small boats. Dinghy sailing, the newest catamarans, and film clips of race week at Cowes, the Mecca of yachting, are among the highlights. The series is offered stations for shipping charges only through British Calendar, 845 Third Avenue, New Program notes ... York. 'Press' meets Manchester NBC has Minimum -wage -law spots The U. S. scheduled a one -hour Meet the Press Department of labor has sent to all on Feb. 12 for an interview of William radio and TV stations short public Manchester, author of the controver- service announcements explaining mini- sial book The Death of a President. mum wage law changes passed by the program will be live on NBC -TV last Congress. The package of disks (12:30 -1:30 p.m., EST) and broadcast includes three spots for general use, later on NBC Radio (6:05 -7 p.m., EST). and three spots aimed specifically at farmers. Stations not receiving the pack- Meet Comrade Kosygin NBC -TV age should contact Robert Richmond, reports it will carry a live telecast of director of information, WHPC, De- a London news conference in which partment of Labor, Washington 20210. Soviet Premier Aleksei Kosygin will respond to written questions on Feb. 9 (8:45 a.m. -10 a.m.). The program will Radio Features Inc. sold be relayed across the Atlantic by the Early Bird satellite. Premier Kosygin Talco Inc., Chicago and New York will speak in Russian, and NBC will talent and communication firm, has supply simultaneous translation. purchased Radio Features Inc. from Feature acquisition KHJ -TV Los the estate of Nat Watson and will con- Angeles last week paid more than tinue the syndication firm as a division $250,000 to get a package of 20 feature at 400 North Michigan Avenue, Chica- films from American International Tele- go. Mort Small, formerly with Sandor vision. Reportedly the nonnetwork Rodkin Advertising, will manage the affiliated station will have unlimited division. Radio Features Inc. specializes runs of the films in the package. In- in quiz -show programs and prizes as cluded among the titles are "The Pawn- well as other radio shows.

BROADCASTING, February 6, 1967 71 FANFARE

tions. The compaign will add a 40 -sec- agnosis for agencies and direct adver- B &B sets spot formats ond and four 10- second TV spots later tising accounts: a remedy needed to this year. get the radio station off to a good year. for scout campaign TV messages are "deliberately" made The prognosis: Plans to make such in monochrome to emphasize "an honest first-of -the -year house calls an annual representation of what Scouting has to event. Benton & Bowles Inc., New York, offer today's boys." serving as volunteer agency for the Boy It's a man! KDKA Pittsburgh awarded Scouts of America, has completed its its "back -seat driver of the year" title plans for the 1967 "Scouting rounds a Drumbeats e e . to a tongue-lashing male. Nominated guy out" campaign, which includes ra- Medicine men The medicine men by his wife, the garrulous lecturer of dio and television commercials as a pub- were salesmen of KOL Seattle. The the road was crowned with a fur -lined lic service. medicine tasted like Bloody Marys hub cap by Miss America at the Pitts- Kick -off is set for National Boy Scout packaged in eight-ounce medicine bot- burgh Auto Show. Additional prizes: Week (Feb. 7 -13) in which three black- tles, bearing the label: "Prescription an automobile back seat and savings and- white TV spots (10, 20 and 60 for 1967. Take this Bloody Mary im- bonds. To all nominees KDxA sent a seconds), and eight radio spots (two mediately as an eye- opener to welcome back -seat driver license that may be 10, 30 and 40 seconds; one 20, and one you to the new year. For an ear- opener, revoked for protracted periods of 60 second) will be used on U. S. sta- try KOL Radio 1300." The station's di- silence.

EQUIPMENT & ENGINEERING

New York City, asked the FCC last CATV project, which includes á short- Teleprompter urges week to adopt rules that would permit haul microwave test, authorized by the CATV systems to operate without the FCC last April (BROADCASTING, May 2, 18 -gc allocation use of cable lines. If adopted the rules 1966). The test was designed to de- could revolutionize the scope and costs termine whether short -haul microwave of community antenna services in cities can be used as a substitute for primary Teleprompter Corp., co -owner with and isolated areas. trunk cable lines to link a CATV head - Hughes Corp. of Aircraft a novel com- end plant to large distribution points. munity antenna television project in Specifically Teleprompter wants the commission to institute a rulemaking The experiment employs a transmit- that would make available on a national ter on top of a building in upper Man- scale 448 megacycles of spectrum space hattan, with one antenna dish on the SUBSCRIBER between 18.349 and 18.797 gigacycles. roof of one apartment house about two SERVICE "This particular portion of the super- miles from the transmitter, and another high- frequency spectrum, although allo- receiving antenna about six miles away.

Please Include a BROADCASTING address label cated [by the commission] for nongov- The transmitting antenna is used to whenever you write about your subscription ernmental purposes, is not presently relay all 18 New York City TV and available for regular usage and thus lies FM stations (all being received off -the- TO SUBSCRIBE mall this form with payment. fallow," Teleprompter stated. The band air from the Empire State building in Mark new subscription or renew present requested, with frequencies above 18 downtown New subscription. York). These signals Subscription rates on page 1. billion cps, is within the millimeter - are then received at the apartment wave region that has been under inten- house sites, reconverted to their origi- sive research and development in recent nal channels and fed to receivers in the 9 á m years. apartment buildings via cable lines. 6 Economy If the new frequency al- With its single transmitter the system . a a location is authorized by the FCC, its can simultaneously transmit 12 VHF Ñ use is foreseen as a means for CATV bands, the entire 20 me FM band and systems to serve cities and rural areas. auxiliary radio communications. iló Such service is deemed too expensive to The results of the Manhattan experi- be provided today with cable lines. ment indicate, Teleprompter said, that "The field of cable television offers "this super-high- frequency region of the * iV 1 ú r spectrum is both feasible and < many vivid examples of a requirement desirable c for high capacity, short -range commu- for establishment of a new radio serv- Li; 'v LO nications circuits -a need so vital as ice to serve the acknowledged demand z < to have provoked the serious concern for wide-band, limited -range radio - x of the commission as to CATV's tech- communications needs.... It is Tele- U 3 nical ability to meet the service require- prompter's belief that presently allo- vs vs v °s W n A ments of all the public -particularly cated microwave frequencies lower than C those persons remotely located in iso- the 18 gigacycle band should not, and ; o É < c é E- lated pockets or otherwise removed were not intended to, be used for a 8 from population centers," Teleprompter local distribution service." said. Teleprompter said that, in the event BROADCASTING Hughes and Teleprompter have con- the proposed rules are enacted by the ducted experiments in this area of the commission, it would use the new radio 1735 Desales St., Washington, D. C. 20036 spectrum through their Manhattan operations in its CATV business and

72 BROADCASTIN9; February 6, 1967 Lasers light up 3- D- picture research

Three -dimensional TV may still be application in computer memory ing the image from a different angle, a thing of the 1980's or later, but storage. RCA plans to offer the laser inside a conventional camera. new research in holography, "in the to research laboratories, government Processed by use of a laser later, round" photographic images made agencies and universities for evalua- IBM demonstrated how this fly -eye with laser light, holds strong promise tion and product development. picture would appear in 3 -D as a of perhaps an earlier introduction. Recent reports also indicate a new hologram. CBS Walter Cronkite, in -TV's The development of 3 -D "still picture" The technique eliminates the 21st Century episode ( "The Com- holograms through the efforts of need to illuminate the subject by munications Explosion ") on Jan. 29, IBM's research division, Yorktown laser light, permitting, for example, described this photography using Heights, N. Y. holographic photography out -of- lasers, "or something like it ", as a doors, but is extremely The IBM sensitive to possible "key to full -color three -di- method is new because movement of equipment or the sub- it's produced mensional television." with an ordinary ject to be photographed. It is said Last week RCA announced de- white light, as, for example, a flash- that further development, however, velopment of a long -life argon -gas light. IBM placed a multifaceted "fly's may point a way toward three- dimen- laser that it suggests could be ap- eye" lens that records hundreds of sional motion pictures and televi- plied in holography with a possible tiny individual pictures, each show- sion.

would also produce and market the re- is producing two new integrated- circuit size of the Ampex VR -1200 broadcast quired microwave system, persumably packages that are said to provide great- recorder. The manufacturer says it may with the help of Hughes, which de- er flexibility in compactness, device be mounted in a small van for mobile veloped the equipment for the Manhat- matching and tracking for designers. use and also may "easily" be returned tan project. The two new types are RCA CA 3018, to the studio for conventional broad- In addition to its Manhattan CATV, an array of four matched negative- cast functions. Teleprompter owns 14 other commu- positive-negative transistors on a single nity antenna systems. silicon chip, mounted in a 12 -lead TO -S -style package; and RCA CA Commission to consider Technical topics ... 3019, an array of six diodes, four in a quad configuration and two isolated, FM translator rules Latest edition RCA Electronic on a single silicon chip mounted in a Components and Devices, Harrison, 10 -lead TO -5 package. N. J., has issued a new RCA Receiving The FCC has asked for industry comments Tube Manual (RC -25), containing up- Collins moves Collins Radio Co. has on the idea of establishing rules for FM translator dated material on the company's line moved its broadcast communication di- stations similar to the regulations already in effect of home -entertainment tubes, picture vision office at Peoria, Ill., to new ad- for TV translators. tubes for black- and -white and color TV dress: 423 First National Bank Build- The commission last week receivers, and voltage -regulator and ing. Phone (code 309) 673 -7325. specifically requested advice voltage -reference tubes. The 608-page concerning limitations More compact recorder A new model on the use of frequency manual, priced at $1.25, also features -modulation high -band color video-tape recorder, translators, channels in which they a revised circuits section with infor- designed for mobile broadcasting uses, should be authorized, power, and mation on practical tube applications. equip- is being introduced by Ampex Corp., ment specifications. The deadline for IC packages RCA Electronics Com- Redwood City, Calif. The new compact comments is April 5 and for reply components and Devices, Harrison, N. J., recorder, VR- 1200E, is two- thirds the ments, April 20.

INTERNATIONAL

CATV regulation argued dians from erecting their own antenna competing CATV service. and neither should it interfere with their Another complaint before the com- before Canadian commons right to connect to a community an- mittee was aired by Jack Davis, Calgary, tenna." Alberta, alderman, whose CATV com- Mr. Allard said the main objection to pany was refused a license by the trans- A government proposal to place Ca- board control involved apparent BBG port department to import U. S. pro- nadian CATV companies under the con- attempts to regulate cable TV program- grams by microwave into Calgary trol of the Board of Broadcast Gover- ing. Previously the board had ruled homes. He said the ruling discriminated nors received stiff opposition from the that all broadcasting must contain 55% against Canada's fifth- and sixth -largest National Community Antenna TV As- Canadian programing. Most CATV sys- cities, presently unable to receive Amer- sociation of Canada in Ottawa last tems now handle one or more U. S. ican programing. week. channels, making compliance difficult. Committee members called the Davis Representing the 350-system group Committee rebuttal termed the group's proposal an open door to wholesale in- before the commons broadcasting com- complaint "a very weak argument." One vasion by American television. The next mittee was G. A. Allard, president, who member noted private TV stations op- logical step, they said, would be to al- told the members: "The government erating on slim profit margins could be low U. S. networks to operate stations would not consider preventing Cana- "badly hurt" by the introduction of a in Canada.

BROADCASTING, February 6, 1987 73 British firm cracks mated at 7 million, "the most interest Too many GI's of any show ever on BBC-TV 2," ac- U.S. comedy market cording to a BBC spokesman. After strong viewer protest, the Lew Grade, managing director of BBC has decided to drop its NAEB's Harley to tell Britain's Associated Television, has an- American -produced series Rat Pa- nounced that ATV, through its subsid- trol. In the six episodes shown so U.S. story at Paris meet iary Incorporated Television Co., last far, the North African campaign is being won by American GI's, year sold more than $14 million worth National Association of Educational of British TV programs abroad. and British viewers have com- plained. Broadcasters President William G. Har- Back in London from New York, Mr. ley will make the presentation for the Grade claimed that ATV had achieved The action of Rat Patrol centers round the exploits of a com- U. S. at the Third International Confer- the first breakthrough into the Ameri- ence on Educational Radio and Tele- can TV comedy market with its sales mando -type unit in the North African desert. The unit consists vision in Paris, March 8 -22. of 13 Morecambe and Wise shows Mr. Harley, who will make the first to ABC -TV, and a new series of comedy of three GI's and one British soldier. The BBC bought the series speech at the plenary session of the shows to CBS -TV. ABC also bought conference, will present film clips and the Noel Coward play Present Laughter, of 13 episodes for a reported figure of $72,500. tape excerpts to illustrate the quality starring Peter O'Toole, and a film star- and variety of U. S. educational pro- ring Patrick McGoohan. graming. Mr. Grade said that his company had The meeting will be held under the the Warren report. five TV series in production, represent- The BBC paid $40,- auspices of the European Broadcasting 000 for rights ing an investment of $18.2 million. "We to the film, "the most Union. Associate members include money ever paid for a single have just managed to crash into the transmis- ABC, CBS, NBC, Time -Life Broadcast sion German market, where we have sold by anybody in the United King- Inc., National Educational Television 140 episodes of dom," according to Mr. de Antonio Robin Hood," he added. and U. S. Information Agency. (BROADCASTING, Dec. 5, 1966). A 100 - square -foot scaled model of Dealy BBC presents Warren Plaza in Dallas was constructed for the International film market set show. Commission marathon Evidence concerning the assassination The 15th semi -annual International was debated by Arlen Specter, a former Film, TV Film and Documentary Mar- The BBC set aside four hours and 45 attorney for the commission and now ket (MIFED) will be held in Milan, minutes on its second TV network last district attorney in Philadelphia; Des Italy, from April 16 to April 25, it was week for an examination of the Warren Moines lawyer David Belin and Mr. announced last week. U. S. film pro- Commission report on the Kennedy as- Lane. But Yale Law Professor Alex- ducers and distributors may get an ap- sassination. ander Bickel and Lord Devlin, former plication form from MIFED at Largo The program featured the world pre- British lord of appeals, were unable to Domodossola, Milan 1, Italy. The 14th miere of "Rush to Judgment," a two- agree on an objective verdict, as had meeting, held last October, attracted 478 hour film produced by attorney Mark been anticipated. participants from 40 countries, includ- Lane and Emile de Antonio attacking The show attracted an audience esti- ing the U. S.

FATES & FORTUNES

BROADCAST ADVERTISING joins Weightman, Philadelphia, as all - department of business and media re- media supervisor. search. Thomas G. Maney, general sales manager William R. Ragan, assistant director Louis W. Bonsib, at wTTG(TV) Washing- of advertising and promotion for Korv- board chairman of ton, named VP in (TV) Tulsa, Okla., appointed director of Bonsib Inc., Fort charge of sales. advertising and promotion. Wayne, Ind., retires Larry Wexler, PR manager at wmcA after 50 -year career. Milton Cohen, ac- New York, appointed sales He will continue on count executive, West, promotion and research director, succeeding Inez firm's board. Mr. Bon - Weir & Bartel, New Aimee, who joins National Football sib, who will soon be Mr. Maney York, elected VP. 75, founded firm bear- League as manager, sales and promotion. Mr. Bonsib John A. Thomas, ing his name in Peru, Cal Haworth named sales manager of Ind., in 1923. John F. Bonsib, VP and account supervisor at Ogilvy & president KDAL Duluth, Minn., succeeding Don of Bonsib Mather, New York, retires after 30 since 1956, succeeds his LeMasurier who KAOH Du- years in agency purchased father as chairman. business. He was with luth. BBDO, General Foods Corp. and Benton Marvin Roslin, research and sales & Bowles before joining O &M in 1960. Gerry Scally, with Clyne Maxon Inc., promotion director of radio and tele- New York, appointed creative group vision James W. Anderson, divisions at Adam Young Inc., eastern sales head. Edward T. Chebra, account ex- New York, manager of National Television appointed manager, sales Sales, ecutive with Pampel & Associates Inc., development New York, named VP. and research, NBC Radio New York, joins Clyne Maxon, that Stations and NBC Radio Spot Sales, Ivan Davis, with Weightman Inc., city, as account executive. that city. Philadelphia, named VP- director of Stephen Segal, media research ex- E. L. (Corky) Cartwright, general sales media. James Egan, associate media ecutive with The Marschalk Co., New manager at KPTV(TV) Portland, Ore., director at W. B. Doner & Co., Detroit, York, named director of agency's new appointed general sales manager of 74 BROADCASTING, February 6, 1967 give..so more will liv D

BROADCASTING, February 6, 1967 75 wTCN -TV Minneapolis -St. Paul, replac- count service director for SCI, New White Plains, N. Y., joins Warren, ing Jay Q. Berkson, who joins wxss -Tv York, succeeds Mr. Cohill. Muller, Dolobowsky, New York, as as station account supervisor serving Breon Labo- Burlington, N. J.- Philadelphia, William J. Kecker, with West, Weir manager. KPTV and WTCN -TV are Chris - ratories, subsidiary of Sterling Drug. & Bartel Inc., New York, joins J. S. stations. Craft Fullerton Inc., that city, as director John J. Alden, with Wade Advertis- of marketing. ing joins W. E. Long Advertising, Chi- cago, as copy director. Frank Massaro, senior buyer at Ogilvy & Mather, New York, joins Rockwell, Quinn & Wall there as associate media director. John Barry Lane, with Spanish Inter- national Network, New York, named director of public relations and adver- Mr. Ferber Mr. Stern tising. Richard W. Ferber, creative super- Paul A. Littlefield, account executive, visor, and Hans Stern, account super- Ogilvy & Mather, New York, and John Mr. McNeilly Mr. Reider visor, Dancer- Fitzgerald-Sample, San E. Pullets, account executive, J. Walter Edward McNeilly, VP and manage- Francisco, elected VP's. Thompson, same city, join Street & ment supervisor, and David Reider, VP Alan Rothman, with KMYO -AM -FM Finney, New York, as account execu- and copy chief, with Doyle Dane Bern - Little Rock, Ark., appointed commercial tives for various Colgate products. bach, New York, named senior VP's. manager. David Roethgen, Martin R. Shaw, director of public Frank Oxarart, account executive for account supervisor relations and creative services for Eu- KNK Los Angeles, named local sales with Sullivan, Stauffer, tectic Welding Alloys Corp., Flushing, manager for KFWB, that city. Colwell & Bayles, New N. Y., named account development York, elected VP. manager Edgar A. Grower, with commercial of Gilbert & Felix Inc., New York. sales department of Videotape Center, Gary R. Posner, di- New York, appointed commercial sales rector of advertising, Frank L. McKibbin, VP and general manager. Craig G. Allen, from J. Walter publicity and promo- manager of Fuller & Smith & Ross Inc., Thompson Co., New York, and NBC, Mr. Roethgen tion at WGAR -AM -FM Los Angeles, joins Davis, Johnson, Mo- New York, appointed account executive Cleveland, resigns to gul and Colombatto, same city, as ac- at Videotape Center, that city. open Gary Posner Advertising Inc., of count supervisor. which he is president. New agency will James H. Cohill, manager of SCI's David Horowitz, account executive be at 1010 Euclid Ave., Suite 705, New York office, named corporate for Carson / Roberts /Inc., Los Angeles, Cleveland 44115. marketing services director for SCI, joins Max Factor & Co., Hollywood, as Interpublic -affiliated sales promotion Richard Tucker, manager of sales advertising coordinator. and counseling agency. John Hiiz, ac- planning, Post division, General Foods, Robert Clay Yarbrough, account executive with Dancer-Fitzgerald- Sample, New York, joins Norman, Craig & 28 candidates named for NAB radio board Kummel, that city, as senior account executive. Twenty -eight broadcasters have Vann M. Kennedy, mix Corpus Mike Arthur, with Procter & Gamble, been nominated for two -year terms Christi, Tex. joins Knox Reeves Advertising, Minne- 15: KWG to fill 13 seats on the National As- District Ted Carlson, apolis, as account executive. sociation of Broadcasters radio Stockton, Calif., and Floyd Farr, board. KEEN San Jose, Calif. Roger O. Nelson, account executive, District 1: Donald A. Thurston, District 17: Lester M. Smith, KJR Henry I. Christal Co., Detroit, joins WMNB North Adams, Mass. (in- Portland, Ore. (incumbent); R. M. Major Market Radio Inc., same city, cumbent), and H. William Koster, Brown, xPOJ Portland, Ore., and as account executive. WEAN Providence, R. I. Wally Nelskog, Kixr Seattle. Paul A. Orio, account executive with District 3: Lloyd W. Dennis Jr., Class A: Frank Gaither, wss At- CBS Radio Spot Sales, New York, ap- wroP Washington, and Roy E. Mor- lanta (incumbent), and Mike Sha- pointed account executive, NBC Tele- gan, WILK Wilkes -Barre, Pa. piro, WFAA Dallas. vision Spot Sales, that city. District 5: Charles C. Smith, WDEC Class B: David Baltimore, M. James N. Morey, Americus, Ga. (incumbent), and WERE Wilkes -Barre, Pa., and R. W. creative director of H. Randolph Holder, WOAD Athens, Chapin, KFOR Lincoln, Neb. Hutchins Advertising Ga. Class D. Dudley, C: Richard Co., Rochester, N. Y., District 7: James Caldwell, WSAU Wausau, Wis. M. (incumbent); also named executive WAVE Louisville, Ky., and Harry J. Kenneth Marston, wnxi Jackson, VP. Dennis, WERE Cleveland. Tenn., and William A. Merrick, District 9: Edward D. Allen Jr., KBMN Bozeman, Mont. Thomas T. Ryan, WDOR Sturgeon Bay, Wis. (incum- FM: Harold R. Krelstein, WMPS- senior VP with Cun- bent), and A. F. Sorenson, WKRs FM Memphis (incumbent), and Mr. Morey ningham & Walsh, Waukegan, Iil. David H. Polinger, WTFM Lake Suc- New York, named di- District 11: N. L. Bentson, WLOL cess, N. Y. rector of account management division. Minneapolis, and Ray Eppel, KORN Ballots will be mailed on Feb. 15 Daniel H. Dolgins, VP, named manager Mitchell, S. D. and must be returned by March 1. of account management division. Wil- District 13: David H. Morris, Results will be announced on March liam T. Brooks, VP, named manager of xrruz Houston (incumbent), and 2. marketing services division. J. Whittle Williams, with Young &

76 (FATES & FORTUNES) BROADCASTING, February 6, 1967 Rubicam, New York, joins Needham, joins sales staff of WAVE -Tv Louisville, Transmission Inc., Chambersburg, Pa., Harper & Steers there as account execu- Ky. CATV subsidiary of United Utilities tive. Albert Wilburn Pence, with Grey Neal Heaton, with Washington Post, Inc. Mr. Rhodes succeeds Robert Smith. Advertising, New York, joins NH &S appointed to sales staff of WRC -AM -FM Gene P. Klimek, group research man- as copy writer. there Washington. ager, Edward Petry & Co., New York, Pete J. Boyle, sales manager of WING returns to ABC -TV, same city, as super- Dayton, Ohio, appointed account execu- MEDIA visor of station development, newly- tie with WHIO- AM- FM-TV, that city. Victor A. Sholis, created post. James A. Sewards, in sales depart- VP and director of John Gwin of Robinson, Ill., elected ment of KNxT(TV) Los Angeles, named WHAS- AM -FM -TV president of Illinois -Indiana Cable Tele- account executive. Louisville, Ky., named vision Association. Other officers elect- president, succeeding ed: S. M. Aston of Lafayette, Ind., first Tom McManaman, VP and marketing Barry Bingham Sr., VP; Royce Greer of Danville, Ill., sec- director of Harry Goldberg Advertising, who becomes board ond VP, and Douglas Phillips of Flora, Detroit, joins WKBD -TV there as account chairman. Ill., secretary- treasurer. executive. Mr. Sholis Bill Bengtson, gen- Michael A. Prescott, senior corpo- Ray Dietrich, pro- eral manager of KOAM rate financial analyst for NBC, New duction group head at Pittsburg, Kan., named VP. York, appointed manager of budgets Ogilvy & Mather, New Robert L. Caulfield, with Westing- for noncommercial wNDT(Tv) Newark, York, joins Filmex house Broadcasting Co.'s wez Boston, N. J. -New York. Inc. as VP, general appointed director of management de- Augustine Arrigo, with Municipal manager of Filmex velopment for WBC, New York, suc- West in Hollywood. Broadcasting System (WNYC- AM -FM -TV ceeding William N. Farlie Jr., who New York) for over 27 years, retires. Herbert Schorr, becomes business affairs manager of He joined New York City's station in Mr. Dietrich With WIBF -FM -TV WBC's KFWB Los Angeles. Charles E. 1939. Jenkintown, Pa.-Phila- James, program director at KGIL San delphia, appointed sales manager. Fernando, Calif., named operations Edwin M. Klitch, news director for WPMD -AM -FM manager of WBC's KYW Philadelphia. Frederick, Md., appointed Robert J. Syers, regional sales man- station manager. ager in mideastern area for Stone Rep- Thomas B. Cooker - resentatives Inc., New York, joins ly, assistant VP, WBTV- WQXR- AM -FM, that city, as account (Tv) Charlotte, N. C., PROGRAMING executive. elected VP- managing Howard H. Mendelson, program in- director. Thomas E. Robert C. McKee Jr., with Westing- formation manager in charge of local house Broadcasting Corp., New York, Matthews, personnel named account executive at WBC's manager, becomes as- VP- personnel WIND Chicago. sistant manager; Dallas L. Robert W. Gillan, Mr. Cookerly Robbins and Gerald media director for Bo- W. King become treasurer -business man- TELETRONIX zell & Jacobs, Omaha, ager and assistant treasurer-assistant 19 khz Monitor also elected VP. business manager, respectively. Robert L. Glaser, William G. Stallard, assistant manager account executive and of WNVA Norton, Va., appointed man- daytime sales manager ager, following death of Jack T. Helms, of ABC -TV, New VP and general manager. York, appointed Mid- Mr. Gillan E. Brandt Gustayson, manager of west TV sales manager Zero Center Meter of RKO General Broadcasting/National WCRF(FM) Cleveland, joins KAIM -AM -FM Sales, Chicago. Honolulu, as station manager. J. Richard Silicon Transistors Florence, assistant manager at WCRF, David Kramer joins WPEN Philadel- succeeds Mr. Gustayson. Continuous Monitoring phia, as account executive. Madalyn Pruett Direct Remote Capability John W. Valentine, with Macy's Mis- Copley, VP and secre- souri- Kansas, joins WDAF -FM Kansas tary of Rollins Inc., Internal Calibration Standard City, Mo., as account executive. Wilmington, Del., re- High Allows Director tires. Mrs. Copley Selectivity Gordon Ross, account executive for joined Rollins (group Operation From Tuner or KYMS(FM) Santa Ana, Calif., joins owner) in 1949, be- Stereo Gen. KTBT(FM) Garden Grove, Calif. as ac- came firm's controller count executive. and secretary in 1953, Model FDM -19 $395.00 Carroll Seghers II joins Van Praag Mrs. Cople., VP in 1958. Productions Inc., New York, as photog- R. Ford Butler, director of promotion rapher- director. and merchandising for wmm Cleveland, TELETRONIX named station director of WHK -FM. Stanford M. Horn, advertising and 2952 Randolph Street sales promotion manager at KCBs San M. Joseph Leahy succeeds Mr. Butler. service coordina- Costa Mesa, California 92626 Francisco, named sales C. Rhodes, manager CATV Robert of (714) 540 -4040 tor at KNEW Oakland, Calif. system operated by Daniels Manage- John R. Karem, territory manager for ment Co., Parsons, Kan., named man- Hallmark Cards Inc., Kansas City, Mo., ager of Pennsylvania region for United

BROADCASTING, February 6, 1967 77 and national television research for for Universal Pictures Ltd., London. Bob McFarland named manager of news in that bureau. Warner Brothers Television, New York, Ruth Lyons, radio radio named research manager for ABC and television person- Frank Dill, with KNBR San Francisco, Films, that city, replacing Eugene Moss. ality for Avco Broad- Dave Valentine, with KSFO San Fran- Steven Dickler and Nathaniel T. Kwit casting Corp., Cincin- cisco, and Belva Davis, with KNEW Jr., with ABC Films, New York, named nati, retires from her Oakland, Calif., join news staff of KPnc- account executives. 50 -50 Club show for (TV) San Francisco. Vincente Ramos, previously in charge health reasons. She Bob Bocchino, formerly with WPBS - of sales for Latin America and southern began broadcasting in (FM) Philadelphia, and wvCH Chester, Europe, Seven Arts Television, New 1929 at WKRC Cincin- news staff Kvw Philadel- Miss Lyons Pa., joins of York, appointed director of interna- nati. Her 50 -50 Club phia. tional sales. program was originally on wtw Cincin- television in 1949. Cedric Foster, com- Ellis I. Shook, pro- nati, and moved to Eventually it was televised on Avco's mentator for Mutual gram director for wr.wn(rv) Day- Broadcasting System, wrrG(TV) Washington, WLWT(TV) Cincinnati; Washington, joins charge ton, Ohio; wtwc(Tv) Columbus, Ohio, named VP in Program KTLN Denver after 27 of programing. and WLwt(TV) Indianapolis. will continue with Bob Braun as per- years with MBS. He Jack Zimmer, with manent host. will have daily 10- Hal Dennis Produc- minute commentary tions, Hollywood, John J. McCarthy, with Videotape which will be fed to Productions of New York Inc., New Mr. Foster 65 affiliates of Inter- Mr. Shook named VP in charge of TV and industrial York, appointed New England repre- mountain Network. productions. sentative with headquarters in Boston. Harry J. Monasch, producer with FANFARE Bernard M. Kamber, president of Video Center, New York, ap- Cinex Distributing Corp., New York, Tape Thomas Baum, copy writer in adver- pointed production manager of WOR -TV, resigns to become VP in charge of sales tising department of NBC, New York, that city. for Du Art Film Laboratories Inc. and appointed coordinator, corporate in- Du Art Color Corp., that city. Red Jones, assistant general manager formation. WQXI operations at Atlanta, appointed Jerry Zimmerman, with KENS -TV San Ronald L. Sack, di- manager of WPLO, that city. rector of advertising Antonio, Tex., appointed community and publicity, ABC Dal Bumette, sports director of service director. WTVR -AM -FM Richmond, Va., for 13 owned radio stations, Betty Jane Gaffney, with WCWA To- New York, named di- years, joins Armed Forces Radio & ledo, Ohio, appointed director of public rector of promotion Television Service, Arlington, Va., as affairs and promotion. and program develop- sports producer. ment, in charge of Ira Bakst, continuity director of wHN developing program NEWS New York, appointed publicity assistant at WABC -TV Mr. Sack innovations. Charles R. Kappes, with news de- New York. WGBS Miami, appointed Tom Robertson, with WMPO Middle - partment of succeeding Roger INTERNATIONAL port- Pomeroy, Ohio, joins WTAP -AM -FM editorial director, Parkersburg, W. Va., as program di- Frazier, who joins Richard Plumer S. E. Clarke, over- rector, replacing Joe Rada, who moves Business Interiors Inc. of Miami. seas manager for The to sales department of WTAP- AM -FM. Joseph J. Levitt, city editor of Knox- Marconi Co., Chelms- ford, Essex, England, Hal Kirn, audio- ville (Tenn.) News -Sentinel, joins wBDt- TV there as news and assignment editor. appointed manager of visual director for Of- firm's international di- fice of Civil Defense, Bill Williams, with wsM Nashville, vision. U. S. Department of appointed news editor. W. E. S. Briggs, VP Defense, Washington, Max McDowell, state house reporter Mr. Clarke of Canadian Broad- forms own independ- for WIBW- AM-FM -TV Topeka, Kan., ap- ent production com- casting Corp., retires pointed news secretary for Kansas after 32 years in Canadian broadcasting. pany, effective Feb. Governor Robert Docking. 14, at 139 North He joined CBC in 1937. Mr. Kirn Carolina Ave. S. E., Walt Bruner, formerly with ABC and Tom Earle of Canadian Broadcasting Washington 20003. UPI Audio Network, joins wrro(Tv) Corp., elected president of Parliamen- Washington, as correspondent. tary Press Gallery, Ottawa, succeeding Alan P. Shields, program director of Sam Ross of Ottawa Radio News WAPC -AM -PM Riverhead, N. Y., resigns James Bormann, wcco Minneapolis, Bureau. to teach fulltime in local public school named chairman of freedom of infor- system. He will continue to supply local mation committee of AP Radio -Tele- news and to handle special events for vision Association. Committee members EQUIPMENT & ENGINEERING are: Mr. Bormann, central division; WAPC. Pete Wenk, with wBic Islip, Lou Wolf, engineer at KTLA(TV) Los N. Y., becomes program director of Tom Powell, WDAU -TV Scranton-Wilkes- KTUL- Angeles, named assistant chief engineer. WAPC- AM -FM. Barre, Pa., East; James C. Leake, TV Tulsa, Okla., South; Gene Shumate, George I. Heffernan, with Entertain- Hal Durham, with wsM Nashville, KRxx Rexburg, Idaho, West. ment Products Corp., subsidiary of appointed assistant program manager. Sylvania Batavia, Herbert J. Budnick named to new Electric Products Inc., N. Y., named to created position John Rock, head of business affairs position of supervisor of TV and radio newly VP- merchandising. department of Warner Brothers Tele- news for NBC News bureau in Cleve- of vision, Hollywood, appointed to newly land. His responsibilities include super- Antoine Roederer, in research design .created post of head of business affairs vision of wave-AM -Tv newsrooms there. for Electronic Research Laboratories,

78 (FATES & FORTUNES) BROADCASTING, February 6, 1987 Berkeley, Calif., appointed chief engi- and creative director of Kenyon & in Greenwich hospital in Greenwich, neer of Jampro Antenna Co., Sacra- Eckhardt, New York, resigns to form Conn. He was VP of Infoplan, inter- mento, Calif., based firm manufacturing his own consulting firm. national PR firm. He had been national TV and radio transmitting antennas. chairman of Crusade for Freedom, program of American Heritage Founda- DEATHS ALLIED FIELDS tion to raise funds for Radio Free Europe Free Press, from Kenneth Thomson, 68, executive Europe and 1954 to 1957. Surviving are his wife, Roy Benjamin, di- secretary of Composers and Lyricists sons and two daughters. rector of marketing Guild, and one of original founders of Anne, three research, Revlon Inc., Screen Actors Guild died Jan. 26 at Scott T. Williams, 68, Chief Thunder New York, named VP, Hollywood Presbyterian hospital after Cloud of Ottawa tribe and original Audits & Surveys, short illness. It was in former actor's Tonto on radio's Lone Ranger program, same city, and direc- Hollywood home in 1933 that idea of died Jan. 31 at Veterans Research hospi- tor of A &S's newly forming SAG was conceived by him tal in Chicago. formed research divi- and five other performers. One was his Geoffrey O'Hara, 85, composer, au- sion. wife, Alden Gay Thomson, former Mr. Benjamin thor and lecturer, died Feb. 1 in Mount actress, who survives him. David C. Acheson, Park hospital, St. Petersburg, Fla., after special assistant to secretary of Treasury, Molly Stonestreet Knode, 45, wife brief illness. He was charter member of elected VP and general counsel of of Thomas E. Knode, NBC station American Society of Composers, Au- Communications Satellite Corp., Wash- relations VP, of Wilton, Conn., died thors and Publishers (ASCAP) and an ington. J. David Marks, assistant secre- in a Norwalk, Conn. hospital Jan. 25 ASCAP director from 1942 to 1945. tary of Comsat, elected secretary. after short illness. Burial services were Frank R. Steel, 79, pioneer Midwest held last Monday (Jan. 30) at Arling- Thomas W. Fletcher, with Smith and radio buyer and former VP -media Arlington, Va. Pepper, joins Putbrese and Fisher, also ton National Cemetery, director of Presba -Muench Inc., Chi- Washington law firm. William Aldrich Greene, 53, PR and cago, died at his home there Jan. 17, C. L. (Bud) MacNelly, executive VP management counselor, died Jan. 28 two weeks after retirement from agency.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As BROADCASTING, Darby. Mr. Darby is president of steel tub- P.O. address: c/o John W. Hough. Suite compiled by Jan. ing manufacturing and has other industrial 1700, 134 South La Salle Street, Chicago 26 through Feb. 1 and based on filings, interests. He is sole owner of WVNA -AM- 60603. Estimated construction cost $635,804; FM Tuscumbia, Ala. Action Feb. 1. first -year operating cost $270,000; revenue authorizations and other FCC actions. Paducah, Ky.-E. Weaks McKinney -Smith $360,000. Geographic coordinates 42° 31. 23" and George T. Bailey db /as Channel 29. north lat., 88° 56' 03" west long. Type trans. Abbreviations: Ann. -announced, ant. -an- Broadcast Bureau granted UHF ch. 29 (560- RCA TTU -30A, type ant. RCA TFU -30J. tenna. aur.- aural. CATV -community an- 566 mc) ERP 224 kw vis., 32.4 kw aur. Ant. Legal counsel John W. Hough, Chicago; tenna television. CH- critical hours. CP- height above average terrain 610 ft., above consulting engineer Herbert H. Eckstein construction permit. D -day. DA- direction- ground 650 ft. P.O. address: c/o E. Weaks Sr., Rockford, Ill. Principals: Maurice F. al anntenna. ERP- effective radiated power. McKinney- Smith, Hotel Irvin Cobb, Paducah Dunne Jr. (50 %) and John W. Hough (50 %). kc- kilocycles. kw-kilowatts. LS -local sun- 42001. Estimated construction cost $275,940; Mr. Dunne is executive vice president of set. mc-megacycles. mod. -modification. N first-year operating cost $109,200; revenue La Salle, Ill., Daily News-Tribune Inc., of -night. SCA- subsidiary communications $148,000. Studio and trans. both to be located La Salle County Broadcasting Corp., li- authorization. SH- specified hours. SSA - in Paducah. Geographic coordinates 37° 05' censee of WLPO -AM -FM La Salle, and of special service authorization. STA-special 04" north lat., 88° 40' 42" west long. Type M-L Radio Inc., Waco, Tex., former licensee temporary authorization. trans.- transmitter. trans. RCA TTU -12A; type ant. RCA TFU- of KAWA Waco. Mr. Hough is holder of UHF-ultra high frequency. U- unlimited 24DL. Legal counsel Miller & Schroeder, 41/2% beneficial interest of Weigel Broad- hours. VHF-very high frequency. vis.- Washington, consulting engineer Ralph J. casting Co., Chicago, licensee of WCIU(TV) visual. w-watts. *-educational. Bitzer, St. Louis. Messrs. McKinney -Smith Chicago. Action Jan. 24. and Bailey are both 50% owners. Mr. Mc- OTHER ACTIONS New TV stations Kinney -Smith is 100% owner of WDXR Paducah, and 121/2% owner of WDYX Bu- e1 Review board in San Bernardino, Calif. APPLICATIONS ford, Ga. Mr. Bailey is in real estate and television broadcast proceeding, Docs. 16394 Stockton, Calif.- Southern Broadcasting 121% owner of WDYX Buford, Ga. Action -5 scheduled oral argument before panel -578 Jan. 30. of review board, commencing at 10 am., Co. Seeks UHF ch. 31 (572 mc); ERP Tues., Feb. 28, in room 7134, New Post 864 vis., 129.6 aur. Ant. height Janesville, Wis. - WBFJ Inc. Broadcast kw kw Bureau granted UHF ch. 57 (728 -734 Office building, Washington. Action Jan. 30. above average terrain 265 ft.; ant. height 550 83.2 aur. Francisco tele- above ground 302 ft. P. O. address: 300 mc); ERP kw vis., kw Review board in San Stratford Road, Winston- Salem. N. C. 27103, Ant. height above average terrain 660 ft. vision broadcast proceeding, Does. 16678 and Estimated construction cost $450,865; first - year operating cost $569,585; revenue $225; 000. Geographic coordinates 37° 57' 22" north lat.; 121° 17' 10" west long. Type trans. RCA TTU -30A. Type ant. RCA TFU- 30J. Legal counsel Welch & Morgan; consulting engineer A. D. Ring & Associates, both Washington. Principals: James W. EDWIN TORNBERG Coan, chairman of board and assistant treasurer (12.43%), John G. Johnson, president (8.08 %), and stockholders. Southern Broadcasting has 50% interest in Jefferson & COMPANY, INC. Cablevision Corp. (CATV) and Mr. Johnson is vice president of that corporation located in Birmingham, Ala. Ann. Jan. 31. FINAL ACTIONS Florence, Ala. -Elton H. Darby. FCC grant- Negotiators For The Purchase And Sale Of ed UHF ch. 26; ERP 182 kw vis., 36.3 kw aur. Ant, height above average terrain 350 ft., Radio And TV Stations CATV 980 ft. above ground. P.O. address: Box 471, Sheffield, Ala. 35660. Estimated cost of Appraisers Financial Advisors construction $228,836; first -year operating cost $150,000; revenue $200.000. Geographic East 42nd St., New York 17, N. Y. MU 7.4242 coordinates 34° 46' 25" north lat., 87° 40' 32" New York -60 west long. Studio and trans. locations both West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 Florence. Type trans. General Electric Washington 14th St., N.W., Washington, D.C. Dl 7 -8531 TT -25, type ant. General Electric TY -711 25 -C(2). Legal counsel Booth and Lovett, Washington: consulting engineer Kear and Kennedy, Washington. Principal: Elton II.

BROADCASTING, February 6, 1967 78 16831. granted in part petition to enlarge granted motion of Bay Broadcasting Co. OTHER ACTIONS issues as to Reporter Broadcasting Co., filed and changed certain procedural dates in- KCET(TV) Los Angeles -FCC granted Sept. 22 by Bay Broadcasting Co. and en- cluding changing date for further hearing waiver of Sec. 73.682 of rules to "scramble" larged issues to inquire into financial and from Feb. 1 to Feb. 13 (Does. 16678 and signals of ETV station during transmission programing aspects of Reporter's proposal. 16831). And on Jan. 26 in proceeding on TV of certain police instructional broadcasts Board Member Berkemeyer abstaining. application of Central Coast Television not deemed suitable for public viewing, as Action Jan. 30. (KCOY-TV) Santa Maria, Calif., scheduled an experimental project and for period end- Review board in Largo, Fla. television oral argument on Broadcast Bureau's peti- ing Dec. 1, 1968; conditions. Action Feb. 1. broadcast proceeding, granted motion filed tion for extension of time within which to By memorandum opinion and order, on Jan. 26 and extended to Feb. 7 time to file proposed findings and conclusions to commission granted petition by The Herald file responsive pleadings to motions to be held at 2 p.m., Jan. 30 (Doc. 16430). Publishing Co. for reconsideration of its modify issues filed by L. B. Wilson Inc., Hearing Examiner Isadore A. Honig on action of Nov. 16 making partial grant of WSUN Inc. and Association of Maximum Jan. 27 in proceeding on TV application of application to modify facilities of WALB- Service Telecasters Inc. on Jan. 16 (Doc. Midwest Television Inc., Springfield, Ill., TV, ch. 10, Albany, Ga.; vacated partial 17051). Action Jan. 30. granted applicant's motion for continuance grant; waived Sec. 73.636(a) (1) of rules and Review board in Baton Rouge tele- pending filing of motion to dismiss applica- granted application as filed. Commissioners vision broadcast proceeding, granted request tion and continued hearing from Jan. 30 Bartley and Johnson dissented. Action filed Jan. 26 by Romac Baton Rouge Corp. to Mar. 13 (Doc. 15450) . Feb. 1. and extended to Feb. 3 time to file opposi- Hearing Examiner H. Gifford Irion on Commission waived Sec. 73.651(c) of tions to petitions to enlarge issues filed by Jan. 25 in proceeding on TV applications rules to permit following ETVs to accom- Romac and Capitol Television Broadcasting of Symphony Network Association Inc. pany their visual transmissions of test pat- Corp. on Dec. 19. Action Jan. 27. and Steel City Broadcasting Co., both terns or station identification slides with Review board in Buffalo, N. Y. tele- Birmingham, Ala., continued further pre - aural music during scheduled breaks in vision broadcast proceeding, Does. 15254 -5, hearing conference from Jan. 26 to Feb. 24 their programing schedule; Condition; having under consideration motion to ex- at 2 p.m. (Docs. 15460 and 16923). Central Virginia Television Corp., licensee tend time to file exceptions to initial deci- Hearing Examiner David I. Kraushaar of WCVE -TV Richmond, Va.; Lehigh Valley sion (FCC 66D -53, released Aug. 26, 1966), on Jan. 27 in proceeding on TV applications Educational Television Corp., licensee of granted limited extension of time to Feb. of Chapman Radio and Television Co., WLVT -TV Allentown, Pa. Commissioner 6 pending expiration of time for filing Homewood, Ala., et al., scheduled hear- Wadsworth dissented. Action Feb. 1. responsive pleadings to motion for extension ing for Feb. 8 (Docs. 15461, 16760 -1, 16758). of time. Sec. 1.298 of rules. Action Jan. 27. Healing Examiner Jay A. Kyle on Jan. RULEMAKING ACTIONS Review board in Buffalo, N Y. tele- 25 in proceeding on TV applications of D. By report and order, commission as- vision broadcast proceeding, Docs. 15254 -4. H. Overmyer Communications Co. and Max- signed ch. 38 to St. James, Minn. (Doc. granted motion for extension of time filed well Electronics Corp., both Dallas, granted 16968). KSTP -TV operating on ch. 5 in St. Jan. 27 by WEBR Inc., only to extent that petition for leave to amend filed by appli- Paul indicated it would apply for ch. 38 time within which to file exceptions to cant Maxwell Electronics Corp. and ac- and operate it as satellite of its St. Paul initial decision is extended to Feb. 10. cepted tendered amendment to specify ch. station. Action Jan. 25. Action Feb. 1. 33 in lieu of ch. 29 and to make related By memorandum opinion and order, Review board in Jamestown, N. Y. tele- commission denied rulemaking petition of changes in associated engineering data Broadcasting Corp. to amend television broadcast proceeding, Does. 16712 -3, (Docs. 16388 -9) . Superior by memorandum opinion and order granted Hearing Examiner Herbert Sharfman on vision table of assignments by interchanging joint request for approval of agreement Jan. 26 in proceeding on TV application of ch. 61, presently assigned to Cleveland, filed Oct. 7, 1966, by Trend Radio Inc. and Kansas State Network Inc., Topeka, Kan., and ch. 43, presently assigned to Lorain, James Broadcasting Inc., dismissed appli- granted application's motion and dismissed Ohio. Action Feb. 1. cation of James Broadcasting Inc., granted its application (Doc. 16606). And in pro- application of Trend Radio Inc., and ceeding on TV application of Topeka Tele- New AM stations terminated proceeding. Action Feb. 1. vision Inc., Topeka, Kan., rescheduled APPLICATIONS ACTIONS ON MOTIONS hearing from Jan. 30 to March 1 (Doc. Milton. Fla.-Radio Milton. Seeks 1490 kc, J. Frederick 0.25 kw. 1 kw -LS. P.O. address: Gillis Road, Hearing Examiner Charles Hearing Examiner Elizabeth C. Smith Box 202, Milton 32570. Estimated construc- on Jan. 25 in proceeding on TV applications on Jan. 25 in proceeding on TV applications tion cost $17,089.50; first -year operating cost of Bay Broadcasting Co. and Reporter of Kentucky Central Television Inc. and $17,580; revenue $36,000. Principal: Jimmie Broadcasting Co., both San Francisco, WBLG -TV. both Lexington, Ky., granted Hugh Howell. Mr. Howell is sales manager motion of Kentucky Central Television Inc. and engineer -announcer at WEBY Milton. and continued hearing from Jan. 28 to Jan. Ann. Jan. 31. 30 (Docs. 16700 -1). Parsippany -Troy Hills, N. J.-Percypeny RULEMAKING ACTIONS Radio. Seeks 1310 kc, 1 kw, DA -D. P.O. address: Box 798, Upper Montclair, N. J. 07043. Commission adopted notices of proposed Estimated construction cost $75,000; first -year What do You rulemaking to assign ch. 55 to Leesburg, Fla. operating cost $62,500; revenue $85,000. and ch. 51 to Hopkinsville, Ky. Heard Principals: William P. and Paul F. Jr. God- Broadcasting Inc., licensee of WLBE Lees- ley, joint owners. William Godley is em- burg- Eustis, Fla., requested Leesburg as- ployee in industrial controls. Paul Godley Know about signment and J. Shelby McCallum, Gary H. Is owner of radio engineer consulting corn - Latham and E. T. Breathitt Jr., requested pany. Ann. Jan. 31. assignment at Hopkinsville, Ky. In both BSE? cases, petitioners stated that they were pre- FINAL ACTIONS pared to promptly file applications for By memorandum opinion and order, authority to construct and operate new commission granted application of Donnelly UHF TVs if assignments are made. Action C. Reeves to operate an AM on 1110 Ire, 25. 500 w, DA -N, U. at Roseville, Calif.; con- Jan. ditions. Action Jan. 25. By memorandum opinion and order, By memorandum opinion and order, It might commission denied petition of KAYS Inc. commission granted application of Grace for reconsideration of report and order Broadcasters Inc., for AM (Doc. 16185) released June 3, 1966 (FCC new to operate -66- on 1050 kc. 1 kw-D, in Pastillo, P. R. Com- save your Hie. 489) assigning ch. 4 to Colby, Kan. on basis missioner Cox dissented; Commissioner that petitioner had presented no new facts Wadsworth abstained from voting. Action or pertinent arguments which would indi- Jan. 25. cate that findings of fact or conclusions of Harrisonburg, Va. Broadcast Bureau law were erroneous and should be changed. granted Willie H. Miller,- Glenn W. Miller, Commissioner Johnson not participating. Edward C. Moore, James C. Neff and Donald Action Jan. 25. W. Miller d/b as Blueridge Broadcasting Co. BSE means breast self -exam- By report and order, commission as- 1300 kc, 500 w -D P.O. address: c/o Donald signed ch. 38 to New Orleans upon request W. Miller, Box 113. Route I, Rustburg, Va. ination. Learn this simple tech- of Rault Petroleum Co. (Doc. 16967). Estimated construction cost $16,000; first - Lincoln, Neb.- Requests institution of a year operating cost $47,975; revenue $53,800. nique; then check yourself rulemaking proceeding so as to assign VHF Principals; Donald W. Miller (43 %), James save ch. 12 to Merriman and to assign a UHF C. Neff, Edward C. Moore, Glenn W. Miller every month. It may your channel at Hastings, both Nebraska. Ann. (each 16 %), Willie M. Moore (9 %). Princi- life. 95% of all breast cancers Jan. 27. pals have no other broadcast interest. Ac- CALL LETTER APPLICATIONS tion Jan. 24. are first discovered by women Kingwood, W. Va.- Presraco Inc. Broad- Allendale Enterprises Inc., Grand Rap- cast Bureau granted 1560 kc, 1 kw. P.O. ad- themselves. And early detec- ids, Mich. Requests WUHI(TV). dress: Box 577, Kingwood. Estimated con- West Virginia -Ohio Broadcasting Co., struction cost $29,000; first -year operating tion and prompt treatment can Wheeling, W. Va. Requests WVEW -TV. cost $42,500; revenue $60,000. Principals: CALL LETTER ACTION James C. and Helen L. Crane and James T. mean the difference between Dailey Jr. (each 33!'6 %). Mr. Crane is presi- *State Board of Directors for ETV. dent of Preston Public Service Corp. Mrs. life and death. To learn Rapid City, S. D. Granted KBHE -TV, Crane is housewife. Mr. Dailey is prosecut- ing attorney. Condition. Action Jan. 28. BSE, see our film and Existing TV stations OTHER ACTIONS pick up the booklet in Review board in Elmhurst, Ill. standard FINAL ACTIONS broadcast proceeding, Does. 16965 -6, granted "BSE" at your local WBMO -TV Atlanta. Ga.- Broadcast Bu- petition filed Jan. 24 by Central Du Page reau granted mod. of CPs to extend com- County Broadcasting Co. and extended to Unit of the pletion date to July 27; change name to Feb. 6 time within which to file reply to D. H. Overmyer Communications Co. Inc., oppositions and comments to petition to ERP to 708 kw vis., 141 kw aur. and in- enlarge issues filed Nov. 25 by Central Du American Cancer Society crease ant. height to 1,070 ft.; conditions. gage County Broadcasting Co. Action Jan. Action Jan. 27. THIS SPACE CONTRIBUTED eV THE PUBLISHER WBTV(TV) Charlotte, N. C.- Broadcast By memorandum opinion and order, Bureau granted renewal of license. commission denied request by Natick 80 1FOR THE RECORD) BROADCASTING, February 6, 1967 P Iu OF KSSI®NA1L CAR

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BROADCASTING, February 6, 1967 81 Existing AM stations APPLICATIONS SUMMARY OF BROADCASTING KNDC Hettinger. N. D.-Seeks mod. of Compiled by BROADCASTING, Feb. 1 license to change hours of operation from unlimited to specified hours: Mon.-Sat. ON AIR NOT ON AIR 6 a.m. to 8 p.m. and Sun. 8 a.m. to 3 p.m. Lic. CP'S CP's Ann. Jan. 27.

Commercial AM 4,093' 15 76 FINAL ACTIONS Commercial FM 1,551 51 255 KPBC Port Sulphur, La. -FCC denied re- Commercial TV-VHF 478' 17 24 quest for waiver of Sec. 1.571 (c) of rules. Commercial TV -UHF 94' 27 119 Action Feb. 1. WCVI Connellsville, Pa.- Broadcast Bu- Educational FM 295 5 24 reau granted renewal of license. Action Jan. Educational TV -VHF 60 7 5 27. Educational TV -UHF 41 8 46 Broadcast Bureau granted renewal of licenses for following stations and co- pending auxiliaries: KBWD Brownwood, AUTHORIZED TELEVISION STATIONS Tex.; HIRT Mission, Tex.; KLIN Lincoln, Compiled by BROADCASTING, Feb. 1 Neb., and WIL -FM, SCA St. Louis. Action Jan. 25. VHF UHF Total OTHER ACTIONS Commercial 519 246 765 By memorandum opinion and order, commission waived Sec. 73.24(b) and 73.37 Noncommercial 72 95 167 of rules and accepted for filing application by Larson-Irwin Enterprises to change operation of KOAG Arroyo Grande, Calif., STATION BOXSCORE from directional to non -directional. KOAG Compiled by FCC, Nov. 30, 1966 is licensed to operate on 1280 kc, 1 kw- DA-2, U. Commissioner Johnson concurred. COM'L AM COM'L FM COM'L TV EDUC FM EDUC TV Action Feb. 1. Office and Opinions and Review on Licensed (all on air) 4,083' 1,533 570' 290 97 Jan. 30 granted petition by Madison Coun- CP's on air (new stations) 25 69 46 10 19 ty Broadcasting Inc. (WRTH) Wood River, Dl., for extension of time to March 6 to file CP's not on air (new stations) 70 242 138 19 51 petition for reconsideration of order of Total authorized stations 4,180 1,844 760 319 167 designation in proceeding on its AM appli- Licenses deleted 0 0 0 0 O cation (Doc. 16980; BP 16612). CP's deleted 0 0 0 0 0 By memorandum opinion and order. commission dismissed petition for recon- 'In addition, two AM's operate with Special Temporary Authorization. sideration and consolidation by Cedar 'In addition, one licensed VHF is not on the air, two VHF's operate with STA's, and three Broadcasters which sought reconsideration of waiver of "three- year" rule in connection licensed UHF's are not on the air. with transfer of control of Salt -Tee Radio Inc., licensee of WSLT Ocean City -Somers Point, N. J., from Theodore Mallyck and Allaun Corp. to Abraham Shore and consolidation of transfer proceeding with A -C Broadcasters' application (Doc. 14440). Peti- tion was dismissed for lack of standing since Cedar, an applicant for another station in Annville area, was not in competi- Broadcast Associates Inc. (1) set aside pre- Hearing Examiner Forest L. McClenning tion with A -C Broadcasters, and petition vious denial of its petition for reconsidera- on Jan. 26 in proceeding on AM application was further subject to dismissal for repeti- tion of action of Feb. 9. 1966 which returned of Paul S. Schafer, Honolulu, continued pre - tiousness. Commissioner Johnson not par- for second time as unacceptable for filing hearing conference from Feb. 1 to Feb. 28 application for new daytime station to (Doc. 17085). And in proceeding on AM ticipating. Action Feb. 1. operate on 1060 kc, 1 kw, in Natick. Mass., applications of Charles W. Jobbins, Costa By memorandum opinion and order, and (2) accept application for filing and Mesa-Newport Beach, Calif., et al., granted commission denied petition for reconsidera- comparative consideration with previously petition for leave to amend flied by Western tion of order to show cause, filed by Ashe- filed, mutually exclusive application. Corn - Broadcasting Corp. to reflect withdrawal of boro Broadcasting Co. (WGWR-AM -FM) missioner Johnson not participating. Action Milton A. Rudin from partnership of Gang, in the Asheboro, N. C., revocation proceed- Feb. 1. Tyre, Rudin & Brown (Docs. 15752, 15754 -56, ing (Doc. 16789). Commissioner Johnson Review board in Jacksonville, N. C. 15758 -60, 15762 -66). not participating. Action Feb. I. standard broadcast proceeding, Docs. 16465- Hearing Examiner Chester F. Nau- Review board in Everett, Pa. standard 6, granted petition filed Jan. 26 by Brown mowicz Jr., on Jan. 30 in proceeding on AM broadcast proceeding, Does. 15942 -3, by Broadcasting Inc. and extended to Feb. 6 applications of D & T Broadcasting Co., memorandum opinion and order a panel of time to file reply to exceptions and sup- Dumas and Service Communications Inc., review board consisting of Members Nel- porting brief. Action Jan. 30. Augusta, both Arkansas, granted motion son, Pincock and Kessler denied petition in Monroe, Wash. stand- of Service Communications Inc. and dis- to reopen record and enlarge issues filed Review board 2 and ard broadcast proceeding, Docs. 16765 -6, by missed with prejudice application of D & T Dec. by Dennis A. Sleighter Willard memorandum opinion and order granted Broadcasting Co. and affirmed present hear- D. Sleighter (WWDS). Action Jan. 27 petition for approval of dismissal of KJRD ing schedule (Docs. 17026 -7). Commission granted request by Potts- Inc. application filed Oct. 18, 1966 by Mount - Hearing Examiner Elizabeth C. Smith town Broadcasting Co., licensee of WPAZ Ed -Lynn Inc., and approved agreement on Jan. 30 in proceeding on AM application Pottstown, Pa., for waiver of sponsor iden- submitted therewith; dismissed with prej- of Mount -Ed -Lynn Inc., Mountlake Terrace, tification requirements with respect to want udice application of KJRD Inc.; and re- Wash., scheduled hearing for March 27 ads sponsored by individuals but not cor- tained in hearing application of Mount -Ed- (Doc. 16766). And in proceeding on AM porations. Action Jan. 25. Lynn Inc. Action Jan. 26. applications of Luis Prado Martorell, Loiza By memorandum opinion and order, and Augustine L. Cavallaro Jr., Bayamon, commission: (a) granted motion for re- ACTIONS ON MOTIONS both Puerto Rico, granted Cavallaro 's peti- opening of hearing record and inclusion of Chief Hearing Examiner James D. Cun- tion and rescheduled certain procedural additional facts, filed Dec. 28, 1966, by ningham on Jan. 25 designated Hearing dates, with date of evidentiary hearing re- George A. Mayoral to extent of reopening Examiner Elizabeth C. Smith to serve as maining as presently scheduled March 1 record and remanding proceeding for fur- presiding officer in proceeding on applica- (Docs. 16890 -1) . ther hearing; (b) directed presiding ex- tion (AM) of Frances C. Gagulne & Bernice aminer to expedite further hearing, filing Schwartz d/b as Radio Station KQXI, Ar- CALL LETTER APPLICATION of proposed findings and conclusions, and vada, Colo.; scheduled prehearing confer- Chemung County Radio, Horseheads, the preparation of cumulative initial deci- ence for Feb. 20 and hearing for March 21 N. Y. Requests WIQT. sion to greatest extent possible, and (c) (Doc. 14817). denied motion for leave to accept "Reply Hearing Examiner Isadore A. Honig on DESIGNATED FOR HEARING to Broadcast Bureau's Opposition," filed Jan. 27 in proceeding on AM applications By memorandum Jan. 19 by Quality Broadcasting Corp. and of Circle L Inc., Reno, Nev., et al., granted opinion and order, Radio Americas Corp. and dismissed their Radio Nevada's petition and supplement to commission designated for consolidated reply filed the same date in San Juan hearing applications of L & S Broadcasting (WKYN and WFQM) and Mayaguez, P. R. petition to amend concerning financial data Co. and C. Hall new daytime AMs (Docs. 16110 John for (WORA -FM), revocation proceeding (Docs. -13, 16115). to operate on 1070 kc, 1 kw, in Jacksonville Hearing Examiner Jay A. Kyle on Jan. and Ayden, both North Carolina, respective- 15139, 15140, and 15141). Commissioners Cox 30 in proceeding and Johnson not participating. Action on AM applications of ly, and Roy H. Park Radio Inc. to change Feb. 1. Carter Broadcasting Corp., Burlington, Vt. operation of WNCT Greenville, N. C. from and Metro Group Broadcasting Inc., Platts- 1590 kc, 1 kw, 5 kw -LS, U, to 1070 kc, 10 ACTIONS ON MOTIONS burgh, N. Y., rescheduled certain procedural kw, DA -2, U; and (2) denied opposing dates (Docs. 16972 -3). And in proceeding on petition by Seaboard Broadcasting Corp. Chief Hearing Examiner James D. Cun- AM application of Paul L. Cashion and J. B. (WLAS) Jacksonville, N. C. Commissioner ningham on Jan. 26 designated Hearing Wilson Jr. d/b as Wilkes County Radio, Bartley concurred in part, but would dis- Examiner H. Gifford Irion to serve as Wilkesboro, N. C., granted applicant's peti- miss application of L & S Broadcasting Co.; presiding officer in proceeding on application for leave to amend concerning financial Commissioner Johnson concurred. Action tions of Brandywine -Main Line Radio Inc. data (Doc. 16311). Jan. 25. for renewal of licenses of WXUR -AM -FM

82 (FOR THE RECORD) BROADCASTING, February 6, 1967 Media Pa.; scheduled prehearing confer- casters Inc. was returned and petition to Lapeer. Robert A. Tripp, president and ence for Feb. 20, in Washington and hear- amend the KBVU renewal application was James Harris, first vice president (each ing for March 21 in Media, Pa. (Doc. 17141). denied. Commissioner Cox dissented; Corn- 33.2 %). Edward P. Oyster, vice president On Jan. 27 in proceeding on application for missioner Johnson not participating. Action and general manager and Robert R. Taylor, license renewal of KHAI by Royal Broad- Feb. 1. secretary- treasurer (each 16.6%). Ann. Jan. casting Inc., and CP application of Radio 31. KHAI Inc. for new AM facilities, both Litchfield, Minn. -Litchfield Broadcasting Honolulu, corrected transcript (Does. 16676- New FM stations Corp. Seeks 95.3 mc, ch. 237, 3 kw. Ant. -7). height above average terrain 105 ft. P.O. ad- Hearing Examiner Isadore A. Honig on APPLICATIONS dress: 222 North Sibley Avenue, Litchfield Jan. 31 in proceeding on AM applications 55355. Estimated construction cost $2,100 above of Arthur A. Cirilli, trustee in bankruptcy Columbus, Ga. -WOKS Broadcasting Co. KLFD; first -year operating cost $9,000 above; (W1GL) for renewal of license of WIGL Seeks 104.9 mc, ch. 285, 3 kw. Ant. height revenue $12,000 above. Principals: Herbert and Quality Radio Inc. (WAKX), both above average terrain 53 ft. P.O. address: Gross and Alver Leighton (each 50%). Superior, Wis. and Arthur A. Cirilli, trustee Box 1998, Columbus 31902. Estimated con- Messrs. Gross and Leighton are officers, di- in bankruptcy (assignor) and D.L.K. Broad- struction cost $19,055; first -year operating rectors and stockholders in KLFD Litchfield cost $15,000 over present AM; revenue and KDLM Detroit Lakes, Minn. Mr. Leigh- casting Inc. (assignee) for assignment of $20,000 over. Principals: Joseph S. Ray, pres- license of WILL, scheduled further pre - ton Is also officer, director and stockholder ident (50 %) and Milton Hirsch, vice presi- in KLGR Redwood Falls, Minn. Ann. Jan. hearing conference for Feb. 17 (Dots. dent, secretary and treasurer (50%). Messrs. 18476 -8). Ray and Hirsch are stockholders in WWGM 31. Examiner H. Irion on Nashville Columbus. Ann. Portland, Ore. Cascade Broadcasting Hearing Gifford and WOKS Jan. - 222, 30 in proceeding on AM application 26. Corp. Seeks 92.3 mc, ch. 59.2 kw. Ant. Jan. height above average terrain 934 ft. P.O. of Madison County Broadcasting Inc. Warner Robins, Ga. -WRBN Inc. Seeks (WRTH) Wood River, Ill., granted appli- address: Standard Plaza, Portland 97202. 101.7 mc, ch. 269, 3 kw. Ant. height above Estimated construction cost $35,500: first- cant's petition and continued prehearing average terrain 207 ft. P.O. address: 1532 year operating cost $35,200; revenue $30,600. conference from Jan. 30 to March 16 Watson Boulevard, Warner Robins 31093. Principals: See application for FCC consent (Doc. 16980) . Estimated construction cost $17,880: first - to assignment of license of KLIQ Portland Hearing Examiner David I. Kraushaar year operating cost $12,000; revenue $30,000. under Ownership Changes, Applications. on Jan. 27 in proceeding on AM applications Principals: Mary M. Jarrard (55 %) and B. Ann. Feb. 1. of Atlantic Broadcasting Company (WUST), F. J. Timm (45 %). Mary Jarrard is director. vice president, general manager and owner Kingsport. Tenn.- Palmer Dykes Broad- Bethesda, Md., et al., denied WUST's peti- casting Co. Seeks 104.9 285, tion to accept amendment and continued of WDMG Inc., Douglas Georgia Radio mc, ch. 3 kw. Broadcasting Farm, licensee of WDMG Ant. height above average terrain 298 ft. hearing pending further order (Does. 16706 P. O. address: 1767 Fort Henry -8). Douglas, Ga.; 55% owner of WRBN Inc., Drive. licensee of WRBN Warner Robins, and di- Kingsport. Estimated construction cost $30,- Hearing Examiner Elizabeth C. Smith rector and vice president of WMEN Inc., 453; first -year operating cost $30.000; reve- on Jan. 30 in revocation proceeding involv- licensee of WMEN Tallahassee, Fla. B. F. J. nue $36,000. Principals: Basil J. Palmer and ing WSRA Milton, Fla., granted Broadcast Timm is 100% owner of WDMG, WMEN Paul Dykes (each 50 %). Mr. Palmer buys Bureau's petition and continued prehearing and WBOM Jacksonville. Fla. (CP), 49% and sells equipment and real estate. Mr. conference from Feb, 3 to Feb. 7 (Doc. owner of WTIF Tifton, Ga. and 45 % owner Dykes owns wholesale furniture store and 16674). of WREN, Ann. Jan. 30. used cars. Ann. Jan. 31. FINES Ames, Iowa -KASI Iowa Inc. Seeks 107.1 Sweetwater, Tenn. -Sweetwater Radio Inc. mc, ch. 296, 3 kw. Ant. height above aver- Seeks 95.3 mc, ch. 237, 2.571 kw. Ant. height Broadcast Bureau by letter of Jan. 27, above average terrain 152 ft. P.O. address: Broadcasting Co. (KAPB) age terrain 287 ft. P.O. address: 415tz Main notified Avoyelles Street, Ames 50010. Estimated construction Box 330, Sweetwater 37874. Estimated con- Marksville, La., that they have incurred struction cost $21,590.90; first -year operat- liability of $200 for cost $20,655: first -year operating cost $12,- apparent forfeiture 000 above AM; revenue $12,000 above AM. ing cost $8,000; revenue $10,000. Principals: violations of rules, including failure to Principals: Dale and Marion Cowie, presi- Robert Lynn Sherlin, president. Sweetwater provide data concerning equipment per- dent and treasurer, vice president and sec- Radio Inc. owns WDEH Sweetwater. Ann. formance measurements. Licensee has 30 retary, respectively, Greg Rouleau, vice Fe 1. days to pay or to contest forfeiture. Action president and George W. Crampton, assistant Longb. view, Wash. -Garner Investors Inc. Jan. 27. secretary. Applicant is licensee of KASI Seeks 105.5 mc, ch. 288, 3 kw. Ant. height Because of unauthorized presunrise op- Ames. Parent corporation is Ames Broad- above average terrain 71.5 ft. P.O. address: eration and failure to install tower light- casting Co., licensee of WQUA Moline, Hl. 709 Boylston East ( #301), Seattle, Wash. ing equipment, Wagoner Radio Co., licensee and KDAL -AM -TV Duluth, Minn. Ann. Jan. 98102. Estimated construction cost $18.823; of KWLG Wagoner, Okla., was notified by 31. first -year operating cost $15,347.28; revenue FCC of apparent liability in amount of Mt. Sterling, Ky. -Mt. Sterling Broadcast- $12,000. Principals: James E. Hammer $5,000. Action Jan. 25. ing Inc. Seeks 103.9 mc, ch. 280, 3 kw. Ant. (50.2 %), Neil R. Burmester (23.2 %), et al. Commission adopted memorandum opin- height above average terrain 300 ft. P.O. ad- Mr. Hammer is in real estate. Mr. Burmester ion and order directing Mayaguez Radio dress. 34 Broadway. Mt. Sterling 40353. Es- is methods analyst for Boeing Aircraft. Corp., licensee of WTIL Mayaguez, P. R. timated construction cost $12,040; first -year Ann. Jan. 27. to pay forfeiture of $250. Notice of apparent operating cost $12.000 in addition to AM; FINAL ACTIONS liability in this amount was sent to li- revenue $12,000 in addition. Principals: Wil- censee on Nov. 3, 1966, for violation of liam C. Clay Jr.: 41% owner. director and Paris, Ky.- Paris- Bourbon County Broad- Sec. 73.67(5) (4) of rules-"failure to provide president of Capital Broadcasting Corp., li- casting Inc. FCC granted 96.7 mc, ch. 224, a means for increasing or decreasing sta- censee of WFKY, and CP for WFKY -FM 3 kw. Ant. height above average terrain 105 tion power from the remote control point Frankfort, Ky.; 7% owner, vice president ft. P.O. address: c/o Jesse M. Alverson Jr.. In its order, commission stated that and director of Mt. Sterling Broadcasting 19 East 4th St., Parris 40361. Estimated con- licensee's response did not justify reducing Inc., licensee of WMST Mt. Sterling; 41% struction cost $24,156; first -year operating or rescinding the forfeiture. Action Jan. 25. owner, director and president of Delaware - cost $5,900; revenue $6,000. Principals: Marysville Broadcasting Services Inc., li- James E. Withrow, J. M. Alverson and San- RULEMAKING ACTIONS censee of WDLR Delaware. Ohio; 8% owner ford A. Alverson (each 33!j% ). Paris -Bour- and vice president of Mount Sterling An- bon County Broadcasting is licensee of u Commission adopted notice of proposed tennavision Inc, plus other business inter- WPDE Paris. Messrs. Alverson are also rulemaking looking toward adoption of ests. R. J. Reynolds: 41% owner, vice pres- owners of Paris (Ky.) Enterprise. Action additional subsection to rules regarding ident and director of Capital Broadcasting Jan. 25. station identification which would prohibit Corp.; 41% owner, president and director broadcast of "station identification an- of Mt. Sterling Broadcasting Co.; 41% Monroe, Mich. -Monroe Broadcasting Co.- nouncements, promotional announcements owner, treasurer and director of Delaware - FCC granted CP for a new class A FM or any other broadcast matter" which Marysville Broadcasting Service Inc., plus to operate on ch. 252 (98.3 mc), ERP 3 kw, either leads or attempts to lead listeners to other business interests. W. R. Reynolds ant. height 300 ft. Commissioner Bartley believe that station has been assigned to has 10% of same interests and is officer in dissented and stated: "I dissent to the city other than that specified in its license. same. Robert V. Doll has 8% of same in- grant because the showing does not per- Change in rules would apply to AM, FM and terests and is executive vice president of suade me that the expected annual reve- TV licensees and was contemplated by each and has 2% interest, is secretary and nue of $23,000 will sustain a continued op- decision regarding eration of service in the public interest." commission's recent director of Mount Sterling Antennavision Action Jan. 25. KABL Oakland, Calif. (5 F.C.C. 2d 855). Co. Ann. Feb. 1. Commissioner Loevinger dissented; Com- Grand Haven, Mich. -West -Side Broad- Sinton, Tex. -Broadcasting Corp. of South - missioner Johnson concurred with state- casting Co. Seeks 92.1 me, ch. 221. 3 kw. west -Broadcast Bureau granted CP for ment. Action Jan. 25. 60 ft. P.O. new class C FM to operate on ch. 277, 103.3 Ant. height above average terrain mc., 100 kw, ant. height 330 ft.: condition. address: 212!z Washington Street, Grand Action 27. CALL LETTER APPLICATIONS Haven 49417. Estimated construction cost Jan. WNSM, Embury Broadcasting Co., Val - $12,085; first -year operating cost $25,000: INITIAL paraiso-Niceville, Fla. Requests WFSH. revenue $35,000. Principals: Charles E. Rich DECISIONS WAPC, Adams -Getschall Broadcasting (51 %), John R. Parker (22 %), Diane E. Hearing Examiner Millard F. French Inc. Requests WHRF. La Boueff (22 %), and Jack L. Maciejewski issued initial decision looking toward grant- (0.5 %). Mr. Rich is owner of Holland Radio ing application for MC -Queen and Co. Inc. DESIGNATED FOR HEARING & Appliance Co.. appliance- automotive for CP for new class A FM in Dyersburg, painting concern. Mr. Parker is research Tenn. to operate on ch. 261 with ERP of By memorandum opinion and order, chemist. Diane La Boueff is senior library 3 kw, and denying application of State commission designated for hearing applica- clerk at Michigan State University and a Gazette Broadcasting Co. for same facilities tion of Stokes County Broadcasting Co. to master's candidate. Mr. Maciejewski is chief (Does. 16531 -2). Action Jan. 31. install directional antenna system and in- engineer of Regional Broadcasters of Mich- crease daytime power of WKTE King, N. C. igan Inc., licensee of WTRU Muskegon and Hearing Examiner Jay A. Kyle issued from 500 w to 5 kw -DA, continued operation WGRD Grand Rapids, both Michigan. Ann. initial decision looking toward granting 1090 kc. Action Jan. 25. application of David Joseph Kittel for CP on Jan. 31. for new FM to operate on ch. 272 (102.3 mc): Commission designated for further Lapeer, Mich. -Lapeer Broadcasting Co. 3 kw(H) and 3 kw(V), 300 feet, at Wilming- hearing in Does. 16609, 16610, mutually ex- Seeks 103.1 mc, ch. 276, 3 kw. Ant. height ton, Ohio (Doc. 16893). clusive applications of Northwest Broad- above average terrain 300 ft. P.O. address: casters Inc. (KBVU) Bellevue, Wash., for 1150 Morris Road, Lapeer 48446. Estimated OTHER ACTIONS renewal of license and Bellevue Broad- construction cost $22,315; first -year operat- casters Inc. (KFKF) for CP. Application ing cost $10,000; revenue $14,000. Principals: Review board in Wilmington, Ohio, FM for transfer of control of Northwest Broad- Lapeer Broadcasting Co. owns WTHM broadcast proceeding, Does. 16892 -3, denied

BROADCASTING, February 6, 1967 83 request for permission to file supplemental Existing FM stations Troublesome Grand, Colo. Green Mountain information, filed Jan. 9 by Community TV Association Inc.-Broadcast Bureau Communications of Ohio Inc., and dismissed FINAL ACTIONS granted CP for new VHF TV translator to said supplement. On Jan. 6 board had acted KAMU(FM) Anchorage Broadcast Bu- serve Green Mountain Reservoir and on Community's petition to enlarge issues reau granted renewal of- license. Action Troublesome, both Colorado, on ch. 11 by disposing of all requests therein. Board Jan. 27. rebroadcasting programs of KOA -TV, ch. 4. Member Kessler absent. Action Jan. 20. KRFM(FM) Phoenix Broadcast Bureau Denver. Action Jan. 24. Review board in Martin, Tenn., FM granted license covering- change in ant. By memorandum opinion and order, broadcast proceeding, Docs. 16655 -6, by height to 1,550 ft. Action Jan. 24. commission (1) granted application of memorandum opinion and order, denied *KASU(FM) Jonesboro, Ark. -Broadcast Midwest Television Inc. for CP for new appeal from adverse ruling of hearing ex- Bureau granted license covering change in TV broadcast translator to operate on ch. aminer filed Nov. 8, 1966, by John T. Sud- ERP 3.5 kw, ant. height 185 ft. Action Jan. 47 to serve Springfield, Ill.; and (2) denied bury. Board Member Berkemeyer dis- 24. opposing petitions by First Illinois Cable senting with statement in which Board KRNW(FM) Boulder, Colo. - Broadcast TV Inc., and Peter F. Mack Jr. and Stanley Member Slone joins. Action Jan. 30. Bureau granted license covering change in C. Myers, d/b as Illinois Broadcasting Co. ant. height minus 750 ft. Action Jan. 24. directed against Midwest. Commissioner ACTIONS ON MOTIONS WIVC(FM) Peoria, I11.- Broadcast Bureau Cox concurred. Action Jan. 25. Chief Hearing Examiner James D. Cun- granted license covering new FM. Action K72CW Grand Portage, Minn. -Broadcast ningham on Jan. 25 designated Hearing Jan. 24. Bureau granted mod. of CP to change fre- Examiner Isadore A. Honig to serve as WIFF(FM) C. P. Broadcasters Inc., Au- quency from ch. 72, 818 -824 mc., to ch. 77, presiding officer in proceeding on FM appli- burn, Ind.-Broadcast Bureau granted mod. 848 -854 mc., change call letters to K77BW cations of Ward L. Jones and Mars Hill of CP to increase ERP to 3 kw, decrease ant. for UHF TV translator. Action Jan. 25. Broadcasting Inc., both Syracuse, N. Y.; Action Jan. 24. K76CH Grand Marais, Minn. -Broadcast scheduled prehearing conference for Feb. WXAX(FM) Elkhart, Ind. -Broadcast Bu- Bureau granted mod. of CP to change fre- 24 and hearing for March 21 (Does. 17117- reau granted license to change ERP to 20 quency from ch. 76, 842 -848 mc., to ch. 72, 8). kw, ant. height 196 ft. Action Jan. 24. 818 -824 mc.. change call letters to K72CZ for Hearing Examiner Isadore A. Honig on WVUR -FM Valparaiso, Ind. Broadcast UHF TV translator. Action Jan. 25. Jan. 26 in proceeding on FM applications Bureau granted CP to change- frequency WMC -TV Memphis -Requests issuance of of KLRA Inc., KAAY Inc. and Valley Corp., from ch. 212, 90.3 mc., to ch. 208, 89.5 mc. notice of proposed rulemaking looking all Little Rock. Ark., established cer- Action Jan. 24. toward amendment of Sec. 74.735, power tain procedural dates and rescheduled WGAN -FM Portland, Me.- Broadcast Bu- limitations, VHF translators, by increasing commencement of hearing from Feb. 14 to reau granted mod. of CP to decrease ant. permissible transmitter power output of Apr. 11 (Does. 17070 -2). height to 1,460 ft. Action Jan. 30. VHF translators to five watts; also requests is Hearing Examiner Jay A. Kyle on WTTR -FM Westminster, Md.- Broadcast further that, if issued, said rulemaking Jan. 26 in proceeding on FM applications of Bureau granted license covering change in also include modification of Sec. 74.750(c) Community Communicators of Ohio Inc. ERP to 20 kw, ant. height 350 ft. Action (7). station identification rule to permit and David Joseph Kittel, both Wilmington, Jan. 24. operation of five -watt translators in same Ohio, granted petition of Community Com- WORB -FM Pittsfield, Mass. Broadcast manner as one -watt translators. Ann. Jan. municators of Ohio Inc. and dismissed its Bureau granted mod. of CP -to increase 27. application (Does. 16892 -3). On Jan. 30 in ERP to 3 kw, decrease ant. height to Chelan, Wash. South Shore TV- Broad- proceeding on FM application of David minus 49 ft. Action Jan. 24. cast Bureau granted CP's for new VHF TV Joseph Kittel, Wilmington, Ohio. closed WBRB -FM Mt. Clemens, Mich.-Broad- translators to serve resort area South Shore record (Doc. 16893). cast Bureau granted license covering instal- of Lake Chelan, to operate on ch. 10 by lation of dual ant., change ERP to 17 kw. rebroadcasting programs of KXLY -TV, ch. RULEMAKING PETITIONS Action Jan. 24. 4; ch. 8 by rebroadcasting programs of WHBB -AM -FM Selma, Ala.- Requests is- *KUMN(FM) Albuquerque, N. M.- Broad- KREM -TV, ch. 2; and ch. 12 by rebroad- suance of a notice of proposed rulemaking cast Bureau granted license covering new casting programs of KHQ -TV. ch. 6, all looking towards amendment of its FM table FM noncommercial educational. Action Jan. Spokane, Wash. Action Jan. 30. of assignments by making following changes: 24. KO7EC, K09EF and K12EN Royal City and Birmingham, present: 229, 233, 243, 258, 284, WMFR -FM High Point, N. C.- Broadcast Beverly, Wash.-Broadcast Bureau granted 295 and 299, proposed: 229, 233, 243. 258. 284, Bureau granted license covering change licenses covering VHF TV translators. Ac- 295; and Selma present: 261A and 265A. in ERP to 10 kw. Action Jan. 24. tion Jan. 30. proposed: 261A, 265A and 299. Ann. Jan. 27. WKBC -FM North Wilkesboro, N. C- WRUS -FM Russellville, Ky.. and William Broadcast Bureau granted license covering O. Barry Lebanon, Tenn.- Request initia- change in ERP to 20 kw, ant. height 950 CATV tion of a rulemaking to make following ft. Action Jan. 24. changes in the FM table of assignments; KBMR -FM Bismarck, N. D.- Broadcast OTHER ACTIONS Madisonville, delete 292A; Greenville, add Bureau granted mod. of CP to increase ERP Review board in Atlanta CATV pro- 292A, delete 266C; Russellville, all Kentucky, to 100 kw, increase ant. height to 450 ft. ceeding, Doc. 16865, granted petition filed add 266C, delete 221A. and Donelson, Tenn., Action Jan. 27. Jan. 24 by Danville Community Antenna add 221A. Also request issuance of orders to WCLW -FM Mansfield, Ohio- Broadcast System Inc. and extended to March 1 time WRVS -FM to show cause why its authoriza- Bureau granted license covering change in to file responses to motion to enlarge issues tion should not be modified to specify ch. ERP to 3.4 kw. Action Jan. 24. filed Oct. 17 by Midwest Television Inc. 266C in lieu of ch. 221A and to WKYF -FM KBOC(FM) Ogden, Utah-Broadcast Bu- Action Jan. 26. to show cause why its authorization should reau granted license covering change in FCC by order, dismissed as moot re- not be modified to specify ch. 292A in lieu ERP to 96 kw. Action Jan. 24. quest for temporary waiver of nonduplica- of ch. 266C. Ann. Jan. 27. Broadcast Bureau granted licenses cov- tion provisions of Sec. 74.1103 of rules. ering CP's for following new FM's: WJVM filed by Ozark Cable Vision, operator of RULEMAKING ACTIONS (FM) Communitron Inc., Sterling. Ill.; CATV system at Ozark, Ark. Action Feb. 1. By memorandum opinion and order, KRES(FM) Terrell A. Shepherd, Moberly, FCC by memorandum opinion and or- commission denied two petitions for rule - Mo.: WYDD(FM) Gateway Broadcasting der, denied petition for waiver of program making to assign FM channels in San Diego. Enterprises Inc., Pittsburgh, and KRBI -FM exclusivity requirement of Sec. 74.1103(e) area (La Jolla and La Mesa) since they Seehafer & Johnson Broadcasting Corp., of rules, filed by Savannah TV Cable Inc., could preclude other future needed assign- St. Peter. Minn. Action Jan. 24. operator of CATV system at Savannah, Ga. ments in Southern California. Action Feb. 1. Commissioner Bartley dissented; Commis- By order. commission denied request OTHER ACTIONS sioner Loevinger concurred. Action Feb. 1. by Northern Highlands Regional High Commission on Jan. 25 granted petition FCC by memorandum opinion and or- School District for waiver of Sec. 1.573 by Kear and Kennedy, consulting engineers, der, denied petition for waiver of program (note (c) (2) of rules and returned its and extended time from Feb. 13 to March exclusivity requirements of Sec. 74.1103(e) application for new noncommercial educa- 13 to file comments, and from Feb. 28 to of rules. filed by Video Corporation of tional FM station to operate on ch. 213 March 28 for replies, in matter of revision Ocala Inc., operator of CATV system in (90.5 mc), in Allendale, N. J. Commissioner of FM broadcast rules, particularly as to Ocala, Fla. Commissioner Bartley dissented; Cox abstained from voting. Action Feb. 1. allocation and technical standards (educa- Commissioner Loevinger concurred. Action By notice of inquiry, commission in- tional FM channels) (Doc. 14185). Feb. 1. vited comments from interested parties on By memorandum opinion and order, need to establish rules for FM broadcast CALL LETTER APPLICATIONS commission granted petition filed by Fulton translators along lines of those for TV WPLC(FM), Sounds of Service Radio Community Antenna Television System Inc. Inc., Plantation Key, Fla. Requests WXOS for waiver of Sec. 74.1107 of commission's translators. Comments are specifically in- rules to permit CATV system in Canton. vited on such things as limitations on use (FM) . of FM translators, channels in which they KSTL -FM. Foreground Music Inc., St. Ill. (Peoria Market, ranked 97th), to ex- should be authorized, power, and equip- Louis. Requests KRCH(FM). tend distant signals from Davenport, Iowa ment Rules will be proposed WAPC -FM, Adams- Getschall Broadcast- (Quad City market), and Urbana -Champaign specifications. ing and Springfield, Ill., market, but set for at later date in event need and demand Inc., Riverhead, N. Y. Requests WHRF- hearing the General Electric Cablevision exists for such service. Action Feb. 1. FM. WFRD -FM, Peoples Broadcasting Corp.. Corp. proposals for systems in Peoria. LETTER APPLICATIONS Peoria Heights and Bartonville, all Illinois. CALL Columbus -Worthington, Ohio. Requests Commissioner Bartley dissented and issued Starkville Broadcasting Co., Starkville, WNCI(FM). statement in which Commissioner Loevinger Miss. Requests WSMU -FM. joined. Action Jan. 25. LETTER ACTIONS Translators By memorandum opinion and order, CALL commission designated for hearing request Somerset Community College, Somer- ACTIONS of American Television Relay Inc. to im- set, Ky. Granted WSCC(FM). County of Riverside. Calif., Beaumont, port distant signals of four independent Clearfield Broadcasters, Clearfield, Pa. Indio and Whitewater, Calif.-Broadcast Los Angeles stations to new CATV system Granted WCPA -FM. Bureau granted CPs for new UHF TV trans- in Albuquerque, N. M., the 100th market; Wells, Waller & Ballard, Jacksonville, lators to serve Beaumont, Banning. Cherry and granted petition for waiver of eviden- Tex. Granted KEBE -FM. Valley and Cabazon, operating on ch. 75; tiary hearing requirements of Sec. 74.1107 to serve Indio, Coachella, Mecca, Oasis and (a) of rules filed by Santa Fe Cablevision DESIGNATED FOR HEARING Chuckawalla, operating on ch. 75; to serve Co. to permit CATV system in Santa Fe, Austin, Minn. Lee Broadcasting Corp. - Palm Springs. Cathedral City, Palm Desert N. M., to import six independent commer- FCC designated for consolidated hearing ap- and Desert Hot Springs, all California, oper- cial signals from Los Angeles and one plications for new FM's to operate on ch. 280 ating on ch. 79 by rebroadcasting programs independent commercial signal from Phoe- (99.9 mc) -Lee with 50 kw. ant. height of KCET(TV), ch. 28, Los Angeles and nix, Ariz. Commissioners Bartley and Cox 1,000 ft., and Minnesota -Iowa with 100 kw, KVCR -TV, ch. 24, San Bernardino, Calif. ant. height 940 ft. Action Feb. 1. Action Jan. 24. (Continued on page 91)

84 (FOR THE RECORD) BROADCASTING, February 6, 1967 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 250 per word.-$2.00 minimum HELP WANTED 300 per word-$2.00 minimum. DISPLAY ads $25.00 per inch-STATIONS FOR SALE, WANTED TO BUY STATIONS, EMPLOYMENT AGENCIES. and BUSINESS OPPORTUNITY advertising require display space. 5" or over Billed R.O.B. rate. All other classifications, 35e per word-$4.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. Aretrcanrs: If tapes, films or packages submitted, $1.00 charge each for handling. (Forward remittance separately please) AU transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsi- 'ditty for their custody or return.

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Small town, but top station. profitable stations. Initiative within estab- Formby, Mgr. KPAN, Hereford, Texas. Send resume, tape and salary requirements. lished policies. Complete information in con- Excellent account list awaits you in growing All replies confidential. Box A -373. BROAD- fidence first letter including detailed em- south Jersey market. Commission with CASTING. ployment history and compensation require- Guarantee. Only daily medium In county Immediate opening for announcer with 3rd, ments. Future equity possible but not es- of 60,000. Send resume to WJIC, Salem, New with at least two years of commercial ex- sential. Mr. Wheeler, WEAW, Evanston, Jersey or phone 609 -935 -1510. perience. $130 per week for good, stable Illinois. 312- 869 -8900. personality. Growing midwest market. MOR Madison 1 Manager: Our new needs to be an Wisconsin -No. music /news sta- station. Send tape, resume and references to manager tion has career opportunity for young, Box B -32, BROADCASTING. excellent announcer -an excellent salesman. creative type salesman on way up. 7 station, He must be a man who has a good person- midwest group seeks man with management Indiana MOR single market station needs ality, can be a community leader, and cre- potential. Opening result of promotion. We one announcer, and one announcer -news- ate a top community image for this num- offer best pay, living conditions, opportu- man. Pay above average, insurance, vaca- ber one top 40 pop and top 20 c &w station. nity for management and stock interest. tion. Station has high character. You must We are ready to train this announcer - Consideration for Illinois & Michigan sta- have same. Box B -56, BROADCASTING. salesman as our manager. He will start at tions very possible. WISM, Madison. Wis- $150 week, receive 15% on sales, take over consin. Aggressive, talented jocks and newsmen. list of house accounts, and train in our Midwestern. middle market group looking management plan towards salary and share The Green Bay Packers would want you if for men with management potential. Here's of profits, leading to $15,000- $18,000 yearly. it were football. But the game is selling. And your chance to move up. Send tape, resume We want man looking for opportunity to ours is a championship team. If you're good to: Box B -59, BROADCASTING. manage with proven sales record in 25-35 and want to be associated with the best, age bracket. No floaters. The former man- name your price, WLEE, Richmond, Va. Major midwest market station needs good ATlantic 8 -2835. Ask for Mrs. 1st phone announcer. Box B -67, BROAD- ager is moving up into our parent company. Parsons. CASTING. Call or send complete resume and tape to MOR- Knoxville, Tenn. CBS affiliate needs Hudson Millar, WKUL, Cullman, Alabama. a Good opportunity for versatile disc jockey An stong salesman. Excellent potential with Airmedia station. heavy sports -minded station. Announcing . 10,000 watt station ... medium market. Just purchased small market station in east- helpful but not vital. Contact E. G. Perrin, Rush tape, photo, resume. Box B -72, ern North Carolina. Good opportunity for WROL. Knoxville. BROADCASTING. manager with guaranteed salary plus per- gross. Also some owner- "If you are a great local salesman we need Wanted -Mature, experienced announcer at centage of station you. We will offer you more money and an 5 kw station in one of midwest's most sub- ship if desired. Contact Box 512, Altavista, opportunity for management. Call or write stantial medium markets. Excellent starting Virginia. for details -all replies strictly confidential salary. TV potential. Send tape and resume Assistant Controller opportunity at CAR- -Mike Schwartz -WTYM Springfield, Mass. to KCRG, Cedar Rapids. Iowa. SON/ROBERTS/INC.. in line with C/R's 413 -525 -4141." growth plan, we have created the position Wanted immediately! Good announcer with of Assistant Controller. The man who joins Announcers first ticket. No maintenance. Modern us will have thorough academic background new station in beautiful resort area. Above in accounting and practical business experi- Top 40 dj, medium market, New England. average salary, other benefits to right man. ence in an advertising agency accounting Immediate opening. Send recent photo, re- KEGG, Dangerfield, Texas. department or related industry. He will sume and tape. Box H -181, BROADCAST- also have had strong supervisory experi- ING. Announcer first class . . 3rd (sales) ence in to fulfill KHIL ... Willcox ... Arizona. order this supervisory posi- man. tion in the Controller's department, now Morning Experienced only. Good music. 5 -kw regional AM needs early morning numbering 14 people. In addition, he will Pleasant voice. Excellent pay. Operate own man -must have 1st phone. No maintenance. be given responsibility for specific account- board. Send tape and resume to Box L -23. Desire family man with rural background ing areas consistent with his experience. He BROADCASTING. from central mid -west. Fine schools, will report directly to the Controller and Progressive midwest stations seek jocks and churches and recreational facilities. Solid assist in special cost accounting and finan- newsmen for permanent positions. Jocks station, FM and TV expansion program un- cial analyses. Preferable age: late 20's -mid can be MOR or top 40. Send tape and res- derway. Pay top salary, for experience plus 30's. Send resume to Miss Pat Dacy, Per- ume today to Box M -242, BROADCASTING. all extras. Write Jim Jae, Jr., General Man- sonnel director, and a confidential prelim ager, KHMO, Hannibal, Missouri. inary interview may be arranged. CARSON/ Middle of the road station in the Midwest ROBERTS/INC., 8322 Beverly Blvd., Los wants a thinking, ambitious. aggresive radio Highly respected, thousand watter in beau- Angeles. Calif. 90048. announcer for straight staff work. Excel- tiful eastern Oklahoma needs two good lent career opportunity, in a major college full -time announcers. Draft is taking our Sales town. Merit increases and excellent fringe best men. College town -Lotsa Lakes. Larry benefits. Send resume, tape, complete de- Filkins, General Manager. KTLQ, Talaequah. Salesman for top 5000 watt midwest day - tails. salary expected to Box A -27, BROAD- Oklahoma. timer- Position will lead to number 2 man is the organization. Want a go- getter, who CASTING. Bright morning man needed for metro is not afraid to take charge. Salary plus Wanted: Young experienced announcer capa- market 5000 w C & W Station-new mod- commission. A right deal to the right per- ble of Program Director slot 5KW, Med mkt. ern studios A -1 working conditions. Send son. Box A -134, BROADCASTING. Box A -173. BROADCASTING. tape -resume -photo -salary requirements "Five figures plus for proven man who to-Len Murray, WAAT Radio, Trenton Midwest 5000 watt non -directional swinger 08608 -5126. wants to really sell modern good music AM a first -40 for -1 -609- 392 format on FM only station. Sales manage- needs -phone top wild man our ment post and benefits plus major college nighttime pattern. No maintenance, just Immediate opening for experienced an- town life will reward success with group have the ticket and swing with number one nouncer, who is qualified to do news and operator, Write Box A -298, BROADCAST- ratings covering three states. Good starting dj work for an easy listening station. Send ING. pay. Need tape and resume immediately. tape, experience and references to William Box A -246, BROADCASTING. M. Winn, radio station WESB, Bradford, Central California MOR station. Good sales- Penna. man can make very good money. $500.00 Announcer -newsman for midwest MOR day- guarantee against 20 %. Clean, reliable, high time single station market. All benefits. Wanted combination First class engineer calibre applicants only. Send picture and Modern operation near metro area. Send and announcer -Call Steve Woodson. Man- resume to Bob Eurich, KIRV Radio, P.O. tape, photo. resume. Start $125 week. Box ager. Radio station WFRC, in Reidsville, Box 2373, Fresno, California 93723. A -270, BROADCASTING. N. C. Phone 349 -4361.

BROADCASTING, February 6, 1967 85 Announcers -(coned) Announcers- (cont'd) NEWS WHEP Foley, Alabama. Need dependable, Needed immediately- Middle -of -road morn- Authoritative newsman. College town in responsible, third phone announcer. Send ing man with 1st phone. Good permanent only, y photo, audition, resume. Station in coastal position with opportunity for advancement. geett good man. BBox 266, BROOAADCASTIN6 recreation area between Pensacola and $150 per week, $5.00 raise every 6 months. Mobile near Gulf of Mexico. Salary open. 42 hour airshift. 48 hours total. Car neces- Have immediate openings for news director. sary. Call radio station WTOR, Torrington, morning and p.m. di's. Must be experienced. Experienced Announcers for Western Vir- Connecticut, 203 -489 -4181. Good pay. Send tape and resume to Box ginia area. Good pay and fringe benefits L -24, BROADCASTING. with a group operation. Applicants should 2 top 40 jocks-swinging station! Rush tape, be dependable, furnish good references and resume -WWOW, Conneaut, Ohio! If you're an experienced newsman and capable. No phone calls please. Send corn want to joint a news team that pulls no plete resume and your tape to WJJJ -WVVV Wanted: Announcer- salesman; emphasis on punches, then send a tape and background. RADIO, Box 36, Christiansburg, Va. announcing for established station. Bassett - Medium market news & talk format with Martinsville area. Phone 703 -629 -2509 day, middle of the road music. Box M -252, Experienced announcer with mature voice 703 -647 -8493 night. No collect calls, excellent BROADCASTING. for modern country and Western sound. opportunity. Prior country music experience not a pre- Newsman opening at leading Florida net- requisite. Send tape, back -ground and pic- Announcer/salesman or straight announcer. work station. If you have news experience ture if available. No phone calls. WJQS, Must be experienced. Alone in a medium and want to break into a news oriented King Edward Hotel. Jackson, Mississippi. market. 4 year old, airconditioned studios. atmosphere send full details including Send tape and resume to Box 1530, Shenan- short tape to Box A -229, BROADCASTING. First phone announcer. Adult, middle of the doah, Pa. road programing. Medium size market. Send Milwaukee Metro area. Presently employed audition tape, and salary requirement to Morning announcer for successful station In wanted for stand by list. Preplan you ad- Program director, WKBZ, Muskegon, Mich- medium sized Wisconsin market. Third class vancement. All positions. Confidential. Mail igan 49443. license necessary. Good wages plus part only Box A -292 BROADCASTING. time sales incentive at 20% commission. Call NAB code, AM -FM network affiliate has im- Manager, 715- 832 -1629. Newsman-announcer, preferably with first mediate opening for bright sounding morn ticket. Will consider straight newsman. Box ing man with endorsed 3rd minimum two Experienced announcer for 5,000 watt adult A -345, BROADCASTING. years experience. 300,000 AM market. FM NBC station in outdoor, family living area. 15- million including NYC. MOR with free- Send photo, resume, tape, Box KK. Twin For immediate opening. Prefer college grad dom to strut your stuff! Salary open. Send Falls, Idaho. and some experience for Virginia station af- resume and tape. Richard Dwelley, WKIP, filiated with major network, newspaper, Poughkeepsie, N. Y. Combination announcer - salesman. Sacred and TV. Write Box B -35, BROADCASTING. format. Box 13535, Orlando, Fla. Announcer -with strong personality who Need advancement? Start Master's degree in wants to be the number one announcer with Technical Radio -TV this year. Assistantships and the number one top 40 pop and top 20 student aid available. Midwest university. C & W station. This man will operate 5 -8 Chief engineer for AM & FM radio station Details Box B -41, BROADCASTING. a.m. and 11 -2 p.m., Monday thru Saturday. in western South Carolina. You'll be your Sports and selling optional, but can earn own boss. Must be strong on maintenance. No.1 station in top eastern market desires extra income selling key accounts or call- 15 hours air -work a week. We offer liberal 2 experienced newsmen. Send tap & resume ing sports or both. We primarily want an- fringe benefits -life insurance, family hos- to Box B -80, BROADCASTING. nouncer with good personality who will pitalization, bonus, etc. Salary $140 weekly. create top community image both on air Box A -315, BROADCASTING. Newsman-1st phone to join 4 man news - and off. $150 week plus 15% on sales, if team. N.E. metro market. Send tape, resume you want to sell. This man can be trained Florida west coast AM -TV operation re- to Box B -62, BROADCASTING. as manager, if interested. (See our ad under quires a maintenance engineer with ex- Management). Call or send complete resume tensive television experience. Please reply Aggressive, well established news minded and tape to Hudson Millar, WKUL, Cullman, immediately. Box A -323, BROADCASTING. station needs go- getter to gather and re- Alabama. An Airmedia station. Or Code 813 -949 -4404. collect. port local news. Will train responsible beginner interested in permanent position. Country music station, Pensacola, Florida, Chief engineer needed for Florida AM -TV Ideal mild mountainous climate. Minimum needs alert announcer. Send tape and res- stations. Attractive living conditions. Ex- $400 plus car allowance and fringe bene- ume to Ray Toler, WMEL, Pensacola. perience in AM- directionals and all phases fits. Contact Kenneth Ferguson, KHFH, Complete your education. Work night shift of television engineering required. Write Sierra Vista Arizona. Phone 602 -458 -4313. and attend beautiful East Carolina College Box A -325, BROADCASTING, or call code by day. Just like a scholarship. Chance for 813 -949 -4404 collect today. News Editor Needed: KWBE -AM -FM needs TV at sister station. CBS MOR. First phone a news editor who is 25 years or older; required. No maintenance. Liberal benefits. Immediate opening for radio transmitter Married; 3 years experience as editor or Forty hours base. Good starting salary. engineer with 1st phone. Contact- Chief En- assistant editor; Knows government; Sin- North gineer, KNOP-TV, North Platte, Nebraska. cere & dedicated; Sober; Able to compile, WNCT Radio, Greenville, Carolina. edit, write and deliver news on the air in Radio announcer wanted for suburban good Immediate opening- engineer with first a strong, sincere and interesting manner. music station in growing market. $150 a phone -some announcing required. Iowa full We provide a good salary, a car, hospital week, Must have good voice and first phone. time 5 kw AM with excellent working con- and medical insurance, retirement trust $125 per week for announcer without ticket. ditions. Contact Dale Wood, KOEL, Oel- benefits. Send all decision -making informa- WPVL, Painesville, Ohio. Phone 216 -352- wein, Iowa. tion with off -air tape to Dennis Barrett, 3155. KWBE AM & FM, Box 1450, Beatrice, "Looking for a good station? Looking for 5 KW C & W Daytimer-Full time work at Nebraska 68310 (home of John J. Pershing good pay? Looking for good working condi- transmitter-Beginners accepted. Must have 4 -year college). tions? Looking for a beautiful city? Then car -possibility of air work if desired. Call look to WROV, Roanoke, Virginia! Full Len Murray, WAAT, Trenton, N. J. 08608- Newsman -Young hustler with "beat" cover- time, contemporary, top -rated in a metro 1 -609- 392 -5126. age experience. market of more than 200,000. Immediate W O op rated, CBS radio opening for mature thinking, energetic, Transmitter engineer. Experience helpful, affiliate in the rapidly growing Orlando personable, experienced D.J. Rush tape but not necessary. W.A.M.D., Aberdeen, Md. market, is expanding its radio news department and needs an additional, aggressive resume and photo to Don Foutz, P.O. Box Wanted; First class engineer to work part 4005. Roanoke, Va. newsman. Excellent station, market, climate, time at radio station WFRC -Reldsville -Call apportunity and working conditions. Send Good position for inexperienced announcer Manager, Steve Woodson. Phone 349 -4361. tape, resume, and complete info to Station wishing to break into radio. MOR news- Manager, WDBO, Orlando, Florida. paper owned AM -FM stations in Indiana Chief engineer, for Illinois daytime and FM lake region. Must have first phone. Good station. Good working conditions, excellent salary. Moving allowance. Call collect, equipment, vacation, group benefits, with Production -Programing, Others manager WRSW, Warsaw, Indiana. Illinois chain. Duties to consist of Engi- neering and some announcing. Salary open, Operations man, production voice, some Announcer-salesman experienced only. Sal- For further information, contact Jack Hall - board, hour talk for well -equipped estab- ary and commission. Family man from strom, WIZZ AM & FM, Streator, AC 815- lished locally owned western New York Florida. WSEB, Sebring, Florida. 672 -2947. 100,000 market. Box A -340, BROADCAST- ING. Experienced, adult announcer for MOR Chief engineer for 500 watt daytimer; initial nighttime position. No news. Send resume, decision for 5,000 watts; strictly good album Program director with 1st ticket. Solid pro- tape and salary requirements to Bud Clain, music station, with limited announcing. duction air shift. All employee benefits and WSPR. Springfield, Mass. 01103. News delivery or commercial spot announc- good salary. Send resume and air check. mg helpful. Only 50 miles from Ocean. Immediate employment. Box A -382, BROAD- Small market, midwest AM -FM. Need night - Position available now. WQIZ, St. George, CASTING. man immediately. Contemporary format. S. C. 803 -563 -4371. Must have 3rd ticket. Salary open-accord- Southeast university FM station needs op- ing to experience. Send tape & resume at Chief engineer- maintenance, some news erations manager. Experience on announc- once to: Program Director, WSTR, Sturgis, ability. Good salary and all employee bene- ing and production necessary. Some knowl- Michigan. fits. WRRC Radio, Spring Valley, N. Y, edge of classical music necessary. Box B -58, (16 miles from New York City.) Immediate. BROADCASTING. Opening for production man -di with heads Phone 914- 623 -8001. up, contemporary sound at Straus Man with 1st phone to take over program- Broadcasting Group's Utica -Rome, New Radio engineers -Earn extra money part ing and board shift for 5 kw. Progress - York operation. Excellent opportunity for time. P/M Associates is national head- minded station in beautiful northern Wyo- individual with flair for recorded production quarters for contract engineering services. ming, only 76 miles from Yellowstone Park. and bright, air presentation. Must have Many current openings for 1st class engi- Up to $500 per month for right man. Prefer third phone. Rush tape and resume to Bill neers. For full information write: Personnel married. Send resume, including references, Quinn, Program Director, WTLB, Utica, Manager, P/M Associates, Inc., 203 Pond and air check to Charles D. Pitts, KPOW, New York. Street, Natick, Mass. 01760. Box 968, Powell, Wyoming 82435.

$6 BROADCASTING, February 6, 1967 Production- Programing, Others Situations Wanted -Announcers Announcers-(cont'd) continued continued "A Savage in your studio? (Shazam)1, commercials into gold.) Top -40 Secret fngtadi Production director capable of doing pop Talk personality controversial, dynamic. ant -E. W. T. S.: Excitement without the music airshift. A young man seeking man- Exciting real aggressive pro. Box B -2, scream. Military completed. Young -n- Bright. agement & wishing to learn sales. Stable BROADCASTING. Network experienced. Good station, lake organization with benefits and paid vacation. it better.... Ron Savage, 1153 E. Sleaze We cover Baltimore, Annapolis, Washington Experienced top 40 jock with good ideas Street, Philadelphia 50, Pa. WA 7 -S1115. triangle $150 weekly. Send tape and and solid background looking for a sound resume to Jack Armstrong, WYRE Radio, operation, on the air and off. Top 40 only. Just discharged -Armed Forces Radio- Box 1551, Annapolis, Md. No T &T's please. 3rd, 24 $125.00 per week. MOR /top 40 personality with solid music Must have free hand in gimmicks. No hurry. background -3rd, working for 1st. Desire RADIO Write Box B -5, BROADCASTING. good MOR-news opportunity with advancement metro N. Y. area. Available immedi- . . Nelsen, 71 Situations Management Young announcer. . Experienced. . . . ately. John W. Humphrey Dr. Wanted- Authoritative news Tight board . . . Syosset, New York 11791. (SiM8g1 -156 Prefers MOR College background . . . mornings). Management-Nationally respected program Well read . . Travelled extensively . consultant No. 1 rated & DJ 15 and air personality with excel- Draft exempt ... married . . Responsible -P.D. -10 yrs. top mar- lent major market management experience . 3rd endorsed . Will relocate. Box kets-Middle -road-top -40 -Modern country. seeks general manager position -southwest B -10, BROADCASTING. First Phone -Call Jack person to person and south. First phone, college grad.. 34. 214 -824 -8720. Desire connection with stable but progres- Bright -happy sound -morning man, good sive organization. Consider part or full air sell -first phone -no maintenance. Tight Morning personality -5 years -Now pd mak- ownership possibilities. Looking for long production. Excellent references -never late ing $165 week- Married-child veteran- term growth potential. Will increase your -150 miles Twin Cities. Send reply to Box college -non- drinker -steady-want - advance billing, rating, growth, prosperity and B -12, BROADCASTING. perhaps into TV. First phone no mainte- image. All size markets considered. Resume nance. MOR. Prefer Pa., Conn., NY., N.J., upon request. Box A -344, BROADCAST- Solid, experienced, MOR personality in Call after one: 1- 203 -489 -8166. Dick Frennh. ING. medium market seeks step up. Prefer north east. Family. Draft exempt. Box B -13, Employed radio executive, with over ten BROADCASTING. Technical years experience in all phases, desires position of general, station or operations man- DJ. announcer, newscaster, beginner well Engineer -Desires east coast area, presently ager upper midwest with stock option. trained, tight board, will relocate. Box B -15, employed, directional experience, mainte- Family man-1st phone. Box A -361, BROAD- BROADCASTING. nance. Box B -24, BROADCASTING. CASTING. Announcer -d, experienced. Top 90. Tight Now available, chief engineer, supervisor, Four will get you a million in sales, pro- board, 1st pone, draft exempt. Minn. & administrator. Twenty years in broadcasting. graming. airing, management, continuity surrounding states but will travel if you Presently with a nationally known consultant. Box B -50, BROADCASTING. and workable ideas.. . The forceful four bear the fare. 507 -532 -5472 or Box B -17. offers you over fifty years of experience BROADCASTING. to give your station a new or improved Engineer experienced AM directional TM that Announcer: Eight years. stereo transmitters. All phases studio audio image, plus a numbers getting format Small market pre- maintenance. Relocate. Available immediate- sells. . . We do the work you play. ferred. Copywriting too. Married. Credit. ly. Phone 214 -LY 4 -2647. 313 East Queen, . . . Box B -8, BROADCASTING Box B -21, BROADCASTING. Tyler, Texas. Competition tough? Need an imaginative . DJ, announcer, newscaster-d . Authoritative. creative, productive, hardworking, inspired Experienced. Draft deferred. Negro. 3rd class NEWS type program director? Good music or license. Box B -23, BROADCASTING. MOR? Let's talk! Available soon! Box B -31, BROADCASTING. Disc jockey -announcer. Some experience TV -Radio newsman, announcer. news and in small market operation. Broadcast school commercial writer, public affairs programer. Spend a stamp to learn about exceptionally graduate. Young and willing to work hard. Strong on news and commercials. Box A- well qualified general or sales manager. Draft exempt. Third phone with endorse- 360, BROADCASTING. Minimum $15,000, plus. Box B -40, BROAD- ment. Will take top forty or MOR. Phone CASTING. 212- 456 -3090 or write Box B -25, BROAD- Want to trade, position with top Dallas CASTING. news operation, for similar position in wt. Country music comes of age -Have format - Box B -3, BROADCASTING. Will travel. Qualified & experienced in sales, Top rated "telephone talk show" person- programing, engineering, maintenance. Box ality available. Audience builder. Degree in Management team need help? Director of B -57, BROADCASTING. social science- Journalism- Mature broad- news in midwest market desires additional caster radio and TV interested in the west responsibility. 22 years radio -13 years TV Young aggressive sales manager desires to coast only. Write Box B -27, BROADCAST- experience. Seeking first move in 18 years. become young aggressive manager. Small or ING. Complete background upon request. Box medium midwest. Box B -68, BROADCAST- B -6, BROADCASTING. ING. DJ- announcer- Negro. 3rd phone, production minded, available now. Box B -28, Experienced newsman - announcer desires Manager -ten years extensive experience. BROADCASTING. position-Northeast -1st class voice-3rd Sales, programing, chief engineer. Cur- class license -Box B -34, BROADCASTING. rently employed. Best references. Write Some college, third, one year's experience, 8463 Fresno Court, Apt. B. St. Louis, Mo. draft deferred. Box B -33, BROADCASTING. DJ- newscaster. Experienced, dynamic, au- 63121. Phone 314 -JA 4 -1382. thorative. Speech and drama background. Top 40 first phone announcer wants to settle Draft -exempt. MOR, tight board 3rd en- General Manager -with proven record of in- in resort area with warm climate year round dorsed. Box B -47, BROADCASTING. creasing ratings and sales in NYC and non screamer, not sedate either. years other markets. Mature family man looking experience all phases radio professionally Versatile, proven, all phases radio for permanent location. Box 805, Syracuse 1, trained and college degree Box B -42, -TV seeks BROADCASTING. news anchor slot in major or medium mar- N. Y. Phone: HY2 -1266. ket. Proven record of excellence & depend- D.J. soul brother, some exp. tight -board ability ready to work for you. Send particu- Sales jazz, Top 40, married, Reliable, Calling N.Y., lars in first letter please. Box B -53, BROAD- CASTING. Florida representation -I am situated in N.J., surrounding states. Box B -43, BROAD- Miami with more than twenty years exten- CASTING. sive radio and some TV experience at both Production Programing, Others national and local levels. Have you consid- Modern country -Music -P.D. & Top rated - ered sales representation for your interests D.J. with 1st Phone in top 15 markets. Box -State of Florida? Resume available. Box B -44, BROADCASTING. Top flight sportscaster available. Major or B -46, BROADCASTING. DJ- announcer, Creative, energetic, experi- medium markets. First phone. Box A -382, enced. Draft -exempt, single, tight board. BROADCASTING. Situations Wanted -Announcers Box B -48, BROADCASTING. DJ. tight board, solid news, commercials, Available, country western program direc- third phone. Box A -253, BROADCASTING. Fifty thousand watt network regional an- tor, announcer. Western state only. $140.00 nouncer seeks responsible announcing job week min. Dependable, reliable, eri- Family man seeks permanent position. Ex- in medium or large market. Strong on news enced, sober. Box A -388, BROADCASM, G. perienced delay. snorts first phone. Box & commercial delivery. Radio & TV. Send A -261. BROADCASTING. particulars concerning pay, duties, & hours in first letter please. Box B -52, BROAD- Northwestern University March graduate Top 40 personality 1st phone. 1!4 yrs. CASTING. seeks TV production position; live, VTR, or exp., 2 yrs. college, draft exempt. More info documentary work. A- Average as TV/Film hidden in Box A -301. BROADCASTING. Negro DJ announcer be inner, young major. Draft free. Network TV documentary cheerful tight production.- Third phone. Box experience. CBS company owned experience Only a handful of telephone -talk men are B -66, BROADCASTING. in TV production department and docu- capable of an interesting, controversial, mentary. Excellent recommendations. Will rating successful show. I am one. Presently Warm weather wonder, ... Experienced in travel and consider any position. Box B -89, in top 10 market, available February 15th. all phases, Seeking Progressive Operation. BROADCASTING. Present employer for reference. Box A -364, Box B -69, BROADCASTING. BROADCASTING. Top 90 first phone. Light voice, heavy on Program Director -Only in major markets Collegiate radical. 21 seeks summer news- maintenance. FM, directional, and automa- where can have free hand to create pro- casting spot. Prefer long hours and hard tion too. I've been there, now I want a grams and ideas that will increase rating work. Third class ticket. Box A -283, BROAD- home. Contract required. Box B -70, BROAD- and sales. Proven record, available. Box CASTING. CASTING. B -74, BROADCASTING.

BROADCASTING, February 6, 1967 $7 TELEVISION-Help Wanted Production- Programing, Others Technical Director -Must be strong supervisory. Must Attention Colleges and Universities -Do you Announcers be able to take charge of all on -air opera- need a man with the technical background On camera announcer wanted to join fine tions on shift. Experience necessary. Mid- to repair, maintain, and operate your tele- staff at progressive Midwest television sta- western VHF in top 50 market. Salary open. vision equipment? Experience is such that tion in a major college town. Only a man Send resume to Box A -310, BROADCAST- I can rapidly learn your equipment and capable of rapid progress in a good staff ING. system. Have first phone, radio announcing, need apply. Some copywriting, opportunity television production and technical instruct- to learn direction. Merit increases, excel- Wanted -Experienced program director. ing experience. Want 13 tuition free credits lent fringe benefits. Send picture, audio or Southeastern ABC-TV Station, Box A -382 per semester and $100 per week. Single, video tape, complete details including salary BROADCASTING. veteran now making over $9,500 a year for exepected to Box A -28, BROADCASTING. Young Broadcaster or film man wanted a national electronics firm. Start now or college graduate with some experience or- anytime through September 1, 1967. Box Announcer -on camera plus booth. Experi- outstanding scholastic record in sales, pro- B -26, BROADCASTING. enced in commercials, wheather, sports, in- motion, writing or production of radio, tele- terviews, MC work. East Coast Florida Sta- vision or motion -picture material needed to Now available, chief engineer. supervisor, tion. Send complete resume, pictures, SOF work in Washington, D.C., public informa- administrator. Twenty years in broadcasting. or Video tape to -Box B -45, BROADCAST- tion office of major voluntary service agen- Presently with a nationally known consul- ING. cy. Duties include promotion of ideas to net- tant. Box B -51, BROADCASTING. works and national program producers, Wanted: Announcer /personality for produc- writing broadcast news releases, writing and NEWS tion orientated, top rated ABC station. direction of radio and TV spots, motion - Winner of regional, national and interna- picture films and slide shows, and occasion- Newscaster-edits and writes. Nine years tional awards. Send resume, VTR to . . al field work overseas or in disaster areas. experience. Age 31. A non -practicing Alco- Operations Mgr., Mickey Hooten, KTBS-TV, Good opportunity to learn and develop. holic (AA) Available for personal inter- Shreveport, La. P. O. Box 4218. Immediate Box B -38, BROADCASTING. view and audition. Box A-303, BROAD- opening. CASTING. Reporter, versatile, for TV writing, photog raphy, SOF interviewing, film library work. TV news editor whose news shows have Technical Leading N.E. VHF. Resume and video tape highest Nielsen rating, now in top five Florida West coast AM -TV operation re- or SOF requested. Box B -55, BROADCAST- market. Desires position in news adminis- quires a maintenance engineer with exten- ING. tration, management. Seven years of ex- sive television experience. Please reply Needed immediately: Creative TV copy ceptional newspaper, TV news, and docu- immediately to Box A -324, BROADCAST- chief for local sales. Targets are automotive, mentary experience. Married, draft exempt. ING or code 813- 949 -4404, collect. department stores, furniture, drug outlets, Box A -369, BROADCASTING. shopping centers. We'll pay for a good guy Chief engineer needed for Florida AM -TV who can do spec commercials and has Production-Programing, Others stations. Attractive living conditions. Ex- background in retail TV advertising. Salary perience in AM- directionals and all phases open. Carolina station in 70 -75th market. Program manager, now in top ten would of television engineering required. Write Beginners or floaters need not apply. All like to relocate. 15 years TV. Box A -329, Box A -326, BROADCASTING or call code inquiries confidential. No objection to a BROADCASTING. 813-949 -4404 collect today. smart Yankee. Contact Fred Fletcher, WEAL -TV, Raleigh, N. C. Box 9583. Promotion -traffic- continuity -Ten year crea- Mid -Atlantic VHF has opening for first - tive /management vet of small and large class operator. Work sign on to sign off two Situations Wanted -Management TV/Radio operations, seeks opportunity days per week. Send resume and salary re- with large station or group. Strong on quirements to Box A -358, BROADCASTING. TV station manager-Over 25 years to broad- detail and organization. Top references. casting; 12 in TV management, seeking Draft deferred. Box A -372, BROADCAST- Consulting engineering firm needs qualified change. Highest industry engineer for permanent addition to staff. and personal ref- ING. AM, erences. outstanding record in all phases FM, TV and microwave projects. FCC, TV/Radio management. Available 60 days Experienced ETV public relations / continuity broadcasting, or systems design experience, or less. Prefer small /medium markets. Box director seeks opportunity as same or pro- or engineering degree required. Have posi- A -256, BROADCASTING. duction assistant with producer-director- tions at several levels from trade school ship growth. Box A -377, BROADCASTING. graduate to experienced, registered profes- Broadcaster, 20 years experience television sional engineer. San Francisco area. Send all phases including sales, seeks administra- Experienced TV producer- director desires complete resume to Box B -22, BROADCAST- tive executive position or as efficiency major market position; BA in Radio -TV; ING. advisor to maximize operating profits. 14 years in TV. Box B -9, BROADCASTING. Dynamic, civic minded family man. Box Immediate opening for engineer -switcher Experienced cameraman with first with 1st phone, would take trainee. Contact A -339, BROADCASTING. phone Chief Engineer, desires change. Prefers midwest. Box B -16, KNOP-TV, North Platte, Presently employed in top 100 market TV BROADCASTING. Nebraska. station as manager and sales manager. De- Medium Market TV sports director Studio sire change and challenge. MA in market- technician requires first class radio 29 three years experience . 26 . . married telephone ing. years of age. Four years with present license. Minimum three years organization. Will arrange personal inter- . degree . . . desire position with sports experience. Write Lou Bell, KNTV, 645 Park view. Write Box B -7, BROADCASTING. minded station . references. Avenue, San Jose, California, 95110. Equal Box B -39, BRODCASTING. Opportunity Employer. General manager, just turned 42. College degree. Thoroughly experienced every level Executive film director -17 years diversified Assistant engineering supervisor for AM- as: administrator, sales manager- salesman experience. Desires change. Box B -73, FM-TV needed immediately. Maintenance (national and local) and director of pro- BROADCASTING. experience desirable. Send resume and graming, news, production, promotion and salary requirements to Robert Perkins, announcing, small and large markets. Tele- Student with 2 years camera, audio, and WABI -TV, Bangor, Maine. vision-13 years; radio -13 years. Known switching, looking for summer work to nationally as dynamic, quality competitor. earn next years' tuition. Willing to relo- Technicians with 1st class phone license Accustomed to much responsibility and suc- cate. Dan Havens, 1213 Hawthorn Apts., needed for well established UHF station in cess. Capable or establishing and developing Iowa State University, Ames, Iowa 50012. midwest market. Highly industrialized area profitable TV and CATV anywhere. Just plus large State University. Regular staff sold TV for substantial profit. Now ready WANTED TO BUY positions in operations and maintenance. for next challenge. Box B -29, BROADCAST- Will train those without experience. Excel- ING. Equipment lent opportunity to -gain experience in many phases of television station engineering. Situations Wanted We need used, 250, 500, Ikw & 10 kw AM Contact: Pat Finnegan, C, E. WLBC -TV, transmitters. No junk Guarantee Radio Muncie, Indiana 47302. Announcers Supply Corp., 1314 Iturbide St., Laredo. Texas 78040. Wanted-3 1st class engineers. Expanding Versatile southern staff announcer seeks operation. Phone 919 -837 -2111. WNBE -TV, position or southwest. Box Wanted: Six used, full track Roberts /re- New Bern, N. C. ABC affiliate. ROADCASTING corders, good condition, all information to TV staff announcer. Heavy experience in Roberts, Box 942, Albany, Georgia. For Experienced television studio technician on- camera commercials, weather, news, religious productions. Got any? must be thoroughly familiar with all phases- sports, interviews MC work. Host -producer of television studio operations. First -class own show. Box A -381, BROADCASTING. FOR SALE- Equipment license required. Contact: Fred Edwards, Director of Engineering Services, WQED- Northeast only! $160 per week, salary I Television radio transmitters, monitors TV, 4337 Fifth Avenue, Pittsburgh, Pa. seek; if you'll pay, write today. Box B -4, tubes, microwave, cameras, audio. Electro- 15213. 412/883 -1300. BROADCASTING. And, 440 Columbus Ave., N.Y.C. Top rated sports director-eleven years ex- Experienced TV technician- Video tape and Co -axial cable- Hellax, Styrofiex, Spiroline. cameras. perience. Aggressive. consistent award -win- Excellent opportunity with major ner. Currently in market of 1 million. etc. Also rigid and RG types in stock. New systems installer. Allstate Communications Box B -54. BROADCASTING. material. Write for list. Sierra -Western Elec- -Union, New Jersey- 201 -687 -8810. tric Co., Willow and 24th Streets, Oakland. A real pro. M.C., singer, award winning Calif. Phone 415- 832 -3527. Chief engineer for unusual television origi- broadcaster. 10 years show business and nating and translator complex in rural area broadcasting experience. Wants job as a Available at once -Western Electric 405 -B2 in northern New York. Great opportunity hard working talent for a progressive tele- 5 kilowatt AM transmitter, frequency. mod- for the right man. Contact Dr. Frank W. vision outlet. Now employed in major mar- ulation monitors and associated audio gear Cyr, Rural Supplementary Educational Cen- ket with major television chain. Box B -71, Contact Joe Gill, WIS, Columbia. South ter, Stamford, New York 12167. BROADCASTING. Carolina.

88 BROADCASTING, February 6, 1967 FOR SALE -Equipment- (Contd) MISCELLANEOUS-(Contd) INSTRUCTIONS- (Cont'd) Check our listings for your used equip- 150 recorded comic one -liners, taped in var- R.E.I. opens in Kansas City. The same fa- ment needs . . . Broadcast Equipment 6t ious character voices, with printed live DJ mous (5) week course for the first class Supply Co., Bo 3141, Bristol, Tennessee. come -back for each. 7" reel $10. Radio Serv- Radio Telephone license that is available ices, Box B -19, BROADCASTING. in 3 Sarasota, Florida, will also be available RCA BTF3B kw broadcast transmitter with in Kansas City Missouri. The next class be- new exciter IBTE -10151 99.5 MHz. Present* Vintage radio programs available. All the gins Mar. 13,1ía67 For details and reserva- in regular operation. Available immediately old favorites. Write for further information. tions write to home office, R.E.I. 1336 Main tor Cash. Contact Dennis O'Rourke at 533- Box B -30, BROADCASTING. St., Sarasota, Florida. 0406 or write % WLOL, 1021 LaSalle Ave- nue, Minneapolis, Minnesota 55403. Composite week analysis of your logs for Be sure to write, BROADCASTING INSTI- Tower, stainless type G -36 guyed steel. 301b. AM, FM, TV license renewal, Full audit of TUTE, Box 6071, New Orleans, for radio wind design, weighs approx. 16,000 lbs., past performance plus percentage of pro- announcing careers. Height approx. 415 ft., 20 ft. sections. With posed. Also, continuing log analysis for two beacon assemblites and guy wire. Make constant percentage and commercial matter New York city's only licensed school spe- FOB offer to Manager, WCOV -TV, Box control. Noyes, Moran & Co., Inc., 928 War- cializing in 1st class FCC prep and an- 2505, Montgomery, Alabama. ren Avenue, Downers Grove, Ill. 60540. (312) nouncing for Radio & TV. Active job 969 -5553. service coast -to- coast. Veteran approved. Stolen: Approximately 2,000 pounds, #6- Announcer Training Studios-Lic, N. Y. p:10 soft bare copper wire and copper "The Richard Shirley Series " -famous char- State Ed, Dept., 25 W. 43rd St., New York, strap. Reward offered, Swager Tower Cor- acters carricatured in a style befitting "Mad N. Y. OX 5 -9245. poration, Fremont, Indiana. Magazine." Series of 10 -30 second cuts for $2.00. New series every week. Scott Jingles, See our display ad under Instructions. Don RCA TA -9A video stablizing amplifier. Used. Suite 6, 4114 Davis Place, N.W., Washington. Martin School of Radio & TV. All modifications. $500.00. Box B -18, BROAD- CASTING. INSTRUCTIONS Help Wanted Raytheon RC -12 speech and input consolette. F.C.C. Beene preparation thru high -quality Need some modifications. Box B -65, BROAD- training in communications electronics. If CASTING. you want more than a piece of paper -If you are serious about better technical edu- Broadcast Employment Ampex 354's. . . Stereo. . $1,200.00 cation- investigate Grantham correspond- Opportunities Exist in beautiful .. good condition. KCFM, 532 DeBaliviere, ence and /or resident courses. G.I. Bill ap- St. Louis, Missouri. proved CONNECTICUT gton, D. C. FCC license in 4tdmonths. 937 feet of No 50 ohm polyethylene insu- ASEE degree in 16 months -we do not be- Write: Executive Secretary lated aluminum sheath coaxial cable (Spiro - lieve in the "license-in -six -weeks philoso- Connecticut Broadcasters Ass'n. foam) with copper center conductor. $950.00 phy." Now In our sixteenth year, Grantham 17 Boylston St., Meriden, Conn. express collect. Call or write KLOE -TV. School of Electronics, 1505 N. Western Ave., Goodland, Kansas. 913 -899 -2321. Hollywood, Calif. Complete 1050 Truscon Triangular guyed Learn Radio -TV announcing, programing, lnnouncers tower designed to support Channel 2 -6 6- production, newscasting, sportacasting, con- Bay antenna, $40,000. KTBS -TV, Shreveport, sole operation, disc-jockeying, and ail - JIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII.I 1'.IIIIIIIIIIIIIIIIIIIYIIIIIIIIIIIIIIIIIIIIIIIIIIIIIYIIIIIIIIIIIIIIIIIV'. La. phases of broadcasting on the nation's only commercial station, fully operated for WANTED- 3 kw Western Electric FM transmitter training purposes by a private school - model 504 -B2. Where is, as is, first $500.00. KEIR-FM. Highly qualified professional = Funny Top 40 Arizona Chief engineer, WAVU, Albertville, Ala- teachers. Country's finest practice studios. DJ- bama. 205- 878 -1311. Elkins Institute, 2603 Inwood Road, Dallas, for #1 Station- Evening shift. Texas 75235. Tape, Spotmaster cartridge equipment, QRK turn resume, photo and salary. tables will take any trade. Audiovox, 4310 The masters. Elkins Radio License School Box B -37, Broadcasting. S.W. r75 Ave., Miami, Florida. of Minneapolis offers the unmatched success of the Famous Elkins Laboratory and -1, Illlllllilllllalluniillllllllliniffillsimillllll imilllilllllllillllllllllallllllllmullllllllllinnillliln 10 KW amplifier, Westinghouse FM -10 W /PS Theory Classes in preparation for the First $750. Feasel. 2757 Woodland Ave., Columbus, Class FCC license. Fully G.I. approved. Ohio. Elkins Radio License School, 4119 East Lake WE WANT THE FINEST New -used towers, ground wire available Street, Minneapolis, Minnesota. PERSONALITY AVAILABLE P.O. Box 55, 752 -3040, Greenville, N.C. Bili Angle. Be prepared. First class FCC license in He Is now working and doing well but six weeks Top quality theory and labora- he wants to do better. He is young. tory training. Fully G.I. approved. Elkins bright, clever. He knows how to build Ampex 300 -C recorder in console. F. T. Radio License School of Atlanta, 1139 Spring ratings. client good will and a large, 7Sz-15, (2 available). Meets specs. Well N.W., cared for. $1100.00 $2100.00 St., Atlanta, Georgia. young adult audience. If you are this each, for both. man and want to earn more than 15 FOB. M & M Tape Corporation, P.O. Box The nationally known 6 weeks Elkins train- thousand dollars the first year, send 6636, Birmingham, Alabama. ing for an FCC First Class License. Out- tape resume to standing theory and laboratory instructions. Complete recording studio package includ- Elkins Radio License School of New Orleans, Box A -366, Broadcasting. ing one Ampex 300 4 -track SS, four 351's 333 Saint Charles, New Orleans, Louisiana. and one each 354 -2 and 601 portable all will meet new specs; mixers, equalizers Elkins has -The Nation's largest -the na mikes, racks, speakers, much other equip- tion's most respected -the nation's highest ment, spare parts, tape and accessories, success rate of all six -week First Class Li- Production- Programing, Others Music Ads, Inc., 311 North Tenth, Boise. cense courses. (Well over ninety percent of Idaho. all enrollees receive their licenses). Fully G.I. approved. Elkins Institute -2603 Inwood Road-Dallas, Texas 75235. MISCELLANEOUS NORTHEAST 30,0 Professional Comedy Lines! Topical Elkins Radio License School of Chicago - laugh service featuring deejay comment Six weeks quality instruction in laboratory MIDDLE -OF-THE -ROAD introductions. Free catalog. OrDen Comedy methods and theory leading to the FCC Books. Atlantic Beach, N. Y. First Class License. Fully G.I. approved. "LIVE- WIRE" STATION 14 East Jackson St., Chicago 4, Minois. Instant gags for deejaysl -85 one -liner gag - files now available on topics such as Radio, Since 1946. Original course for FCC first Wants creative production Director to Weather, Traffic, Music, etc.-Sample dozen phone operator license in six weeks. Over handle a little of everything $7.50. Write for complete List & Broadcast 420 hours instruction and over 200 hours -Some Comedy Catalog. Show -Biz Comedy Service guided discussion at school. Reservations copy, recording, some airwork, think -1735 East 26th St., Brooklyn, N.Y. 11229. required. Enrolling now for classes starting March 8, May 10, July 12, Oct 4. For infor- up promotions, etc. Personal interview Deejayst 6100 classified gag lines, $5.001 mation, references and reservation write required. Send info to Comedy catalog free. Ed Orrin, 8034 Gentry. William B. Ogden Radio Operational Engi- North Hollywood, Calif. 91605. neering School, 5075 Warner Ave., Hunting- ton Beach, Calif. 92647. Formerly of Bur- Box B -64, Broadcasting. 30 minute tape- "quicklee" pop -In voices - bank, Calif. sexy gal talks to dj- hundreds different voices-effects. $10 tape shipped return America's pioneer. 1st in announcing since mail. Davis Enterprises, P.O. Box 981. Lex- 1934. National Academy of Broadcasting, ington, Kentucky. Bond Bldg., 3rd Floor, 1404 New York Ave.. Situations Wanted -Announcers N.W., Washington, D. C. TV bowling bingo is the hottest local live studio five day a Week show around. Our "Warning" accept no subsitute, REI is #1 -MIDNITE TO YAWN men will sell your time for this show, if in success guarantee lowest tuition - you can't. Bingo cards Denver Box 9008 highest- reliability- of all- five (5) week- NY Metro area jock would like inidnite Denver, Colorado 80209. schools. FCC 1st phone license in five (5) to dawn shift, NYC or vicinity. Young, weeks. Tuition $295. Rooms and apartments natural, with creative flair. Niteowl by The most beautiful copy carried on Ameri- $10 -$15 per week Over 95% of REI grad- nature, and would like daylite hours can air. Editorial 30's -60's on seasons, uates pass the FCC exams. Classes begin free to extend career horizons. Experi- scenery, trends. Perfect mood holders for Mar. 13 -Apr. 17 -May 22 -June 26. Write enced in rock, MOR, easy- listening, and adult music stations. Sets of 5, $20. mo. Radio Engineering Institute, 1336 Main Street telephone talk. Box A -302, BROADCASTING. in beautiful Sarasota, Florida. Box B -14, Broadcasting. .5

BROADCASTING, February 6, 1967 89 TELEVISION-Help Wanted

NATIONWIDE "PLACEMENT" OF TV -RADIO PERSONNEL

EXCLUSIVELY COMPANY PAID FEES!

Seed your type -written resume and earning record today to be confidentially represented to our station RESUME EXAMPLE clients. All on the air people must submit a tape. LIST FOLLOWING FACTS IN YOUR RESUME: NO PEE! THE YOUR NAME Home phone number CHECK AREA OF INTEREST Address: Business phone TV RADIO Personal: Age, height, weight, marital status, number of de- General Manager pendents. Program Director Sales Manager Education: School name, grade attained; high school, college Chief Engineer diplomas, special schools, honors received. Extracur- Production Manager ricular activities. Offices held. Announcer /newsman Business Sales /local or national Experience: List present or last position first. Give date of join- Engineer /studio or xmtr ing and leaving companies, kind of business, ad- Producer /director dresses, positions held. Copy /traffic Be explicit. Describe your exact duties, progress, ac- Other complishments. Give reason for leaving each position. List your supervisor or other references for each job. LOCATION MARKET SIZE Northeast Up to 50,000 In a supplementary Southeast Up to 100,000 paragraph: List any other information that may interest the Midwest Up to 500,000 employer and help him fit you into a job. Include Northwest Over 1 million Southwest New York a photograph of yourself. Be brief and factual. Be West Coast Chicago informative and neat. Be complete -use a second East Coast Los Angeles page, if necessary. NO PLACEMENT FEE! ! ! Nationwide Broadcast Personnel Consultants Name 645 North Michigan Avenue Address .px..r:astxax Chicago, Illinois Area code 312 337 -5318 Salary desired Ron Curtis -President Jerry Jackson -Vice President NO - CONTRACTS TO SIGN - NO APPLICATIONS TO FILL OUT - NO CHARGE OF ANY TYPE! STATION INQUIRIES INVITED!

TELEVISION-Help Wanted Management NEWS -(Cont'd) Technical MANAGEMENT Our company is rapidly expanding and we soon be operating in five regional offices. Man- training program now available foragement NEWSCASTER bright young executive -upe a legman with ambi- -ANCHORMAN tion to succeed in a needed service industry. Network affiliated VHF Television station in Excellent salary and commission arrangement for those men chosen to loin our Orm. Our require- major Florida market is seeking experienced BROADCAST FIELD ments are high but so is the income potential. "Heavyweight" Newscaster. All replies kept Call Ron Curtis, Nationwide Broad- in confidence. cast Personnel Consultants 312- ENGINEERS Box B Broadcasting. 337 -5318. -20, RCA ,IIIII111IfIIlIIIIIIIIIfI1, NEWS Career opportunities for field engineers experienced in the maintenance of tape and camera color studio equipment. Positions are in the East, South and Midwest. TV NEWS -WRITER NEWSCASTER-TV NEWS

RCA offers outstanding benefits, includ- Expanding news coverage and news ing liberal vacation, 8 paid holidays, Large eastern needs experi- station new life color broadcast afford bright Insurance, retirement plan. Plus free enced TV Newswriter /editor to join opportunity for ambitious TV News- medical insurance for you and your family. expanding news department. Some caster in TV News Department of on- the -air experience desirable but large eastern station. 2 -3 years Write: Mr. E. C. Falwell, RCA Service experience required. Submit resume not essential. Submit resume to: Company, Bldg. 201.1, Cherry Hill, Cam - to: des, N. J. 08101. Box B -61, Broadcasting. Box 8-49, Broadcasting. An Equal Opportunity Employer

RADIO CORPORATION OF AMERICA An Equal Opportunity Employer An Equal Opportunity Employer

se BROADCASTING, February 6, 1967 (Continued from page 84) TELEVISION FOR SALE-Stations-(Cont'd) concurred in part and dissented in part Help Wanted and issued separate statements; Commis- R.M. single fulltime $100M terms sioner Johnson concurred in result. Action Feb. 1. Production -Programing, Others Gulf small daytime 75M terms FCC by order. dismissed as moot request for temporary waiver of nonduplica- N.C. medium daytime 135M 29% tion provisions of Sec. 74.1103 of rules, filed M.W. metro fulltime 1.3MM cash by Sidney Cable Television Co., operator of CATV system at Sidney, Ohio. Action Feb. I West TOP 50 daytime 200M 29% 1. WEATHER GAL WANTED FCC by order, dismissed as moot re- Major Northeastern TV station needs a I quest for temporary waiver of nonduplica- gal with o minimum of two years on i CHAPMAN ASSOCIATES tion provisions of Sec. 74.1103 of rules, filed I camera experience. If interested send by Teleprompter of Oregon Inc., operator of resume, pictures and tape to 204e CACMTREL ATLANTA. OA. 30300 CATV system at Eugene. Ore. Action Feb. 1. FCC i Box A -290, Broadcasting. by order, dismissed as moot re- i quest for temporary waiver of nonduplica- tion provisions of Sec. 74.1103 of rules, filed by Westerly Cable TV Inc., operator PI Alta 4aehiu 2Mvokers due. of CATV system at Westerly, R. I. Action Feb. 1. By memorandum opinion and order, 116 CENTRAL PARK, SOUTH commission (1) denied petition to deny filed RADIO -TV NEW YORK. N. Y by Cumberland Television Inc. and dismissed 265 -3430 as moot petition to deny filed by Lynch Television Inc. (operators of CATV sys- FARM REPORTER tems) against application of Tri- Cities Tele- vision Corp. for CP for new translator to Opening in Sacramento, I to 3 years experi- serve Cumberland, Lynch and Totz, all ence in Farm Radio or Farm Television CALIFORNIA Kentucky. and (2) granted application of preferred, but will consider agricultural Tri- Cities to rebroadcast programs of journalism graduate or newscaster with Profitable 5kw daytime AM. Close WBIR -TV, ch. 10, Knoxville, Tenn. Action farm background. Apply in person or send Jan. 25. Los Angeles. Good growth area. detailed resume to: to FCC by memorandum opinion and or- $235,000 -29 Percent down. der, denied request for waiver of program Good terms on balance. exclusivity requirements of Sec. 74.1103(e) Personnel Department of rules, filed by Rutland Cable TV Inc., McClatchy Broadcasting Company Box B -75, Broadcasting. operator of CATV systems in Rutland and 21st & Q Streets West Rutland, both Vermont. Commissioner Sacramento, Bartley dissented; Commissioner Loevinger California INSTRUCTIONS concurred. Action Feb. 1. FCC by order, dismissed joint request Obtain by Norbertine Fathers, licensee of WBAY- YOUR FCC 1ST CLASS LICENSE (el TV, and WFRV Inc., licensee of WFRV(TV). IN 6 WEEKS (or Less) f both Green Bay, Wis., to dismiss letters of notification sent pursuant 74.1105 TELEVISION o at the to Sec. of rules relating to a proposed CATV system in Marinette. Wis. Commissioner Situations Wanted -Management f DON MARTIN SCHOOL / Bartley concurred. Action Feb. 1. OF RADIO & TV r FCC by memorandum opinion and or- re' . der, denied petition for waiver of Sec. wwe4

BROADCASTING, February 6, 1967 (FOR THE RECORD) 91 Will issue 49.7% of stock in said corporation and is general manager of KLIQ. Mr. Coil ton, S. C., and 25% partner of Pick Radio to each partner. Mr. Henderson will hold is treasurer -director of insurance company. Co.. Pickens, S. C. Mr. James Childress is 0.6 %. Ann. Jan. 31. Mr. McNiff is manager of TV Sales. Broad- owner of WKJK Granite Falls, WMSJ Syl- KABI Abilene, Kan. -Seeks assignment of cast Communications Inc.. San Francisco. via, WKSK West Jefferson, WKRK Murphy, license from Wyman N. and Willa M. San Francisco -Pacific Fund Inc. owns other all North Carolina, and WLAF LaFollette, Schnepp joint tenants to KABI Inc. for 50% of applicant. Principals: Forest W. Tenn. Consideration $9,323.69. Action Jan. 26. $95,000. Principals: Norton E. and Diana H. Simmons, Raymond A. Brunkow, Arno H. KWHW Altus, Okla.- Broadcast Bureau Warner (60% and 19 %, respectively), Doug- Deneke, C. M. Armstrong and Lester C. granted transfer of control from Wimberly las K. and Patricia M. Lyon (11% and 10 %. Gunther Jr. Mr, Simmons is attorney. Mr. investments Inc. (formerly Altus Times - respectively). The Warners own KIMB Inc., Brunkow is president and a director of Democrat Inc.) to Frank E. Wimberly. Con- which owns KIMB Kimball, Neb. and 87% International Health & Life Insurance Co. sideration $36,000. Principal: Mr. Wimberly of KKAN Inc., licensee of KKAN Phillips- Mr. Deneke is associate justice of Oregon is stockholder, president and general man- burg, Kan. Mr. Warner is 50% owner of State Supreme Court and is a director of ager of the Altus Broadcasting Co., licensee KRLN Inc., licensee of KRLN Canon City, San Francisco -Pacific Fund Inc. and In- of KWHW. Applicant's brother, Harrington Colo. Both are officers and directors of the ternational Health & Life Insurance Co. Mr. Wimberly, is 90% owner of Wimberly In- three corporations. The Lyons are each 6.5% Gunther is vice president and director of vestments Inc. Margaret W. Childress is stockholders, officers and directors of San Francisco -Pacific Fund Inc. and a di- 20% owner of KWHW. Action Jan. 26. KKAN Inc. Ann. Jan. 31. rector and minor stockholder in Pacific In- i.PIR Eugene, Ore. -Broadcast Bureau WKYF -AM -FM Greenville, Ky.-Seeks assurance Investment Co. (holding company). granted transfer of positive control from signment of license from Greenville Broad- Mr. Armstrong is secretary -treasurer of Thomas F. Thompson d/b as Emerald Broad- casting Co. to Vernon Broadcasting Inc. San Francisco -Pacific Fund Inc. and treas- casting Corp. to Charles H. Wilson. Con- for $12,000. Principals: James C. Vernon, urer of Pacific Insurance Investment Co. sideration $600 ($10 a share). Action Jan. 25. president (40 %). Brett D. Scott and T. P. Ann. Feb. 1. WCMB-FM Harrisburg, Pa. Broadcast Alexander, both vice presidents and A. KCTX Chlldress, Tex.-Seeks transfer of Bureau granted transfer of control- from Dale Hendrix, secretary- treasurer (each control from R. Malone Hagan to Fanny S. James A. McKenna Jr. (80 %) and Edgar K. 20%), Mr. Vernon is employed by the state, Hagan, wife. No consideration Ann. Jan. 31. Smith (20 %) to Hudson Broadcasting Corp. is owner- operator of WYGO -AM -FM Corbin, KIRO- AM -FM -TV Seattle, Wash. KSL- Stock of Hudson was owned, and still is, Ky. and has filed for 51% of new AM in AM-FM-TV Salt Lake City, Utah. WRFM by Mr. McKenna Jr. and Mr. Smith. Stock Lebanon. Tenn. Mr. Scott has no other listed (FM) New York and WNYW New York - of WCMB -FM Inc. Is owned in same business interests. Mr. Alexander is part Seeks transfer of control from Corporation amounts by same persons. Transfer of stock owner and operator of men's shop. Mr. of the President of the Church of Jesus will make WCMB -FM Inc. wholly -owned Hendrix is sales manager at WYGO. Ann. Christ of Latter -Day Saints to Deseret Man- subsidiary of Hudson. Mr. McKenna has Jan. 31. agement Corp., Booneville International interest in WAMA West Allis, Wis. and WAAB -FM Worcester, Mass. -Seeks as- Corp. (BIC) has controlling interest in these WAMA -FM Milwaukee. Action Jan. 25. signment of license and SCA from Water- three corporations: KSY Inc., KIRO Inc. and WLKW Providence, R. I.- Broadcast Bu- man FM Corp. to Waterman Broadcasting Radio New York Worldwide Inc. Stock of reau granted transfer of control from Radio Corp. Principals: Bernard E. and Edith B. Booneville is 100% owned by assignor. In- Rhode Island Inc. and Camden Broadcasting Waterman. No consideration. Ann. Jan. 31. corporation. Ann. Jan. 26. Inc. to Alexander M. Tanger, Mr. Tanger is KQRS -AM -FM Golden Valley, Minn.- self- employed broadcasting consultant and Seeks assignment of license from Western ACTIONS has interest in Boston Herald Traveler Corp. Broadcasting Corp.. John Poole Radio Prop- Consideration approximately $710,700. Action erties Inc. and John Poole Northern Broad- KAMU(FM) Anchorage Broadcast Bu- reau - license from Jan. 25. casting Co. d/b as Minneapolis -St. Paul granted assignment of KYLE -FM Temple, Tex. Broadcast Bu- Radio Broadcasters, a joint venture, to Radio Anchorge Inc. to Stereophonic Alaska reau granted voluntary transfer- of control Western Broadcasting Corp. and Hudson Inc. for $43,000. Principals: Ronald H. Fraze Radio Corp., from Broadcasting Corp. d/b as Minneapolis -St. (10 %), Joseph O'Hearn (25 %) and Richard of license corp., Texas W. and Darla J. McComb (65% Mr. Frances Tinsley Secrest (60% before, none Paul Radio Broadcasters, a joint venture. jointly). after), executrix of estate of Jarrard Se- Assignment contemplated will introduce Fraze is secretary- treasurer. Mr. O'Hearn (20% Is vice president. Mr. McComb is crest, deceased, to Charles Gillespie Hudson Broadcasting Corp., a newly or- president. 80% Mr. Gillespie is physician ganized corporation into 50% ownership of Action Jan. 27. before, after). licensee KQRC- AM -FM. Hudson has no KPGM(FM) Los Altos, Calif.-Broadcast and vice president of KYLE -FM. Considera- Bureau granted transfer of control from tion of $10,000. Action Jan. 26. other broadcast interests. Principal: James WKCW Warrenton. Va.-Broadcast Bu- A. McKenna Jr. is sole stockholder of Hud- William J. Greene, majority stockholder of reau granted acquisition of positive control son and Western Broadcasting Corp. (which Foothill Broadcasting Corp. to William H. Dr. owns remaining 50% licensee stations). Ann. Meyers, public administrator of Mr. Greene's of licensee corp. by Fred J. Crescente (deceased) estate. No consideration. Action through stock transfer from Harry W. Wis - Feb. 1. mer. Consideration $30,000. Also granted re- WGCM Gulfport, Miss.-Seeks assignment Jan, 25. to con- of license from E. O. Roden & Associates to WQTE Monroe, Mich.-Broadcast Bureau newal of license of WKCW subject E. O. Roden & Associates Inc. for $162,000. granted acquisition of negative control from dition that transfer be consummated within 20 days of date of grnt and that com- Principals: E. O. Roden (45.45% before, 46% Richard E. Jones, The Brink family and one after), W. I. Dove (26.14% before, none Michigan Shelby & Co. d/b as 560 Broad- mission be notified of transfer within after), James E. Reese (14.77% before, 40% casting Corp. to Richard E. Jones and The day thereafter. Action Jan. 26. after) and Zane D. Roden (13.64% before, Brink Family. Richard E. Jones is president. KXLE Ellenburg, Wash.- Broadcast Bu- 14% after). Ann. Jan. 26. Stock transfer. Action Jan. 25. reau granted assignment of license from KHIP Albuquerque, N. M. -Seeks assign- KOKO Warrensburg, Mo.- Broadcast Bu- Western Broadcasters Inc. to KJRD Inc. ment of license from Donald L. Horton to reau granted involuntary transfer of con- Principals: John R. and Catherine M. Voice of the Caverns Inc. for $50,000. Prin- trol from William C. Tucker, deceased, to DiMeo (president and secretary, respec- cipals: KAVE Inc.: John, Hazel, Alan P. Avis G. Tucker, executrix of estate of tively, together 65 %), Don Downing, vice and John H. Deme and David Housman. All William C. Tucker. Action Jan. 25. president (25 %) and Donald Nelson, treas- parties have been in connection with broad- WKYK Burnsville, N. C.-Broadcast Bu- urer and assistant secretary (10 %). Mr. Di- casting industry. Alan Deme is presently reau granted assignment of license from Meo is general manager, president and with KGGM -TV Albuquerque and will con- James B. Childress to Burnsville Broadcast- joint stockholder tinue in engineering there. Mr. Housman is ing Inc. Principals: James Arden Sink, and Seattle sand KPOR Quincy; presidentand attorney and is connected directly with Lee Roy Childress (each 35 %), Franklin D. joint of KENE RAVE Inc.. beneficially owned by John R. McClure (25 %) and James B. Childress Toppenish, Sall Washington. Mrs. DiMeo is Deme. Ann. Jan. 31. (5 %). Mr. Sink is general manager and 1% also secretary -treasurer of KENE and sec- KLIQ Portland, Ore. -Seeks assignment of stockholder of Childress Broadcasting Corp. retary of KPOR. Mr. Downing is general license from Malloy- Breyer Inc. to Cascade of West Jefferson, licensee of WKSK West manager, vice president and 20% owner of Broadcasting Corp. for $300,000. Principals: Jefferson, N. C. Mr. Lee Childress is sales KENE. and treasurer and 335'x% owner of David M. Jack, president, Willis M. Coil, manager of WTKE King, N. C. Mr. McClure KPOR. Mr. Nelson is vice president, general secretary- treasurer and Walter McNiff, vice is 25% partner and manager of Edgefield- manager and 10% owner of KPOR. Con- president. Mr. Jack owns 50% of Cascade Saluda Radio Co., licensee of WJES Johns- sideration $160,000. Action Jan. 25.

COMMUNITY ANTENNA ACTIVITIES

The following are activities in com- 6% from $200.000 to $400,000; 7% from $400,- Cable TV Inc. has been granted a franchise. 000 to $500,000; 8% from $500,000 to $700,000, St. Lawrence, Pa.- Conestoga TV Cable munity antenna television reported to and 10% of all above $700,000. Florida TV Co. (Emerson Gundy, manager) has applied Cable proposed 4% of the annual gross for a franchise. BROADCASTING, through Feb. 1. Re- receipts from the first 10,000 subscribers; Winner, S. D.- Community Antenna ports include applications for permis- 5% for the next 10,000 subscribers, and 8% Television, a subsidiary of Midcontinent of all over 20,000. Broadcasting Co. (multiple CATV owner), sion to install and operate CATV's, Bad Axe, Mich.-Port Huron TV Cable has been granted a 20 -year franchise. In- grants of CATV franchises and sales Co. and Thumb Video Co., Caro, Mich., stallation charges will not exceed $25 and have each applied for a franchise. Port the maximum monthly service was set at $6. of existing installations. Huron proposed an installation charge of Jonesboro, Tenn. -United Transmission $7.50 with monthly service at $4.95. Inc. (multiple CATV owner) has been Las Vegas, Nev.- Telesystems Corp. of granted a franchise. Indicates franchise has been granted. Delaware, a firm formed by a group of Liberty, Tex. -Community Antenna Tele- Texans, has applied for a franchise. vision, Houston. and A. R. Milentz Jr., Belvedere. Calit.- Clearview Cable Sys- Tarboro, N. C.- Jefferson- Carolina Corp. Milentz Theatres, Liberty, Tex. have each tems Inc. has applied for a franchise. Pre- (multiple CATV owner) has applied for a applied for a franchise. vious applicant Belvedere- Tiburon CATV franchise. The city will receive a minimum Washougal, Wash.- Radiant Television of Co. has reapplied for a franchise. of $2,000 or 55í% of the annual gross Portland, Ore., has applied for a franchise. Pensacola, Fla. Pensacola Omni -Vision receipts, whichever is greater. Portage, Wis. -General Telephone and Inc. and Florida -TV Cable Co., a division Crescent township, Pa. -Dick Fabec Electronics Communications Inc., (multiple of Community Cablecast Inc. Corp. (multi- Cable TV Co., Coraopolis, Pa., has been CATV owner) and Complete TV Inc., a ple CATV owner) have each applied for granted a franchise. Another applicant was corporation formed by WISC -TV, WKOW- a franchise. Pensacola Omni -Vision bid 5% Centre Cable TV of Penn State. TV and WMTV(TV), all Madison, Wis., of the annual gross receipts up to $200.000; Hempfield township, Pa. -Blatt Brothers have each applied for a franchise.

92 (FOR THE RECORD) BROADCASTING, February 6, 1967 REJUVENATION started for Gen- of about 10% of the sales price of a eral Artists Corp. in 1961. Then the His mission is series. nation's third largest talent agency, it In his other company function, Her- acquired new management and set out man Rush is executive vice president to challenge the front -running Music talent for TV in charge of all of GAC's West Coast Corp. of America and the William Mor- operations. He coordinates the activities ris Agency. The idea from the start was of such departments as the literary divi- to concentrate on television. For even and vice versa sion, personal appearance division and then there was no longer any question motion picture division in California that the big money was in the develop- and is responsible for their administra- ment and packaging of television series supplied by GAC. Advertiser needs are tion. Mr. Rush reports to Aaron Heine, and special programs. spelled out by GAC. That's what putting chairman of the board of GAC, and together means. New Board Chairman Herbert J. a package Buddy Howe, president. From March, Her- Siegel laid out the direction loud and January through Working with Mr. Rush in the tele- man Rush concentrates on getting the clear. "We intend to create TV pack- vision division on the West Coast are orders that will put GAC packages on ages," he declared. "We want to act as such veteran executives as Hal Graham, the air. Once the orders come through, a sales agent for these packages. In who handles packaging and selling, and Mr. Rush goes back on the job in order to be important today, a talent Oscar Katz, who concentrates on pro- Hollywood scheduling the shooting agency must be important in television." gram development. Lester Gottlieb dates, seeing to the steady supply of Mr. Siegel, a young man going places handles TV activities on the East Coast. scripts, making sure of clients' appear- House of Hits In all, young Mr. in a hurry, brought in a young Phila- ances, coordinating between the adver- delphia friend who looked as if he might Rush is in charge of some 50 agents tiser and the network and working al- and executives in GAC's West Coast be able to keep pace. Herman Rush was ways to get renewals. For such activities to be one of the manpower injections office. About 20 of them are directly an agency like GAC will get -with connected with television operations. that would help revitalize GAC's tele- some variations package commission vision division. -a It's basically a young and aggressive Now six years later, both MCA group. They're striving to maintain and Herbert Siegel have withdrawn WEEK'S PROFILE GAC's nine to 10 hours in prime -time from the talent- agency business, but television. They're not so much inter- Herman Rush is very much on the ested in getting more shows on the air as scene. First as one of the Indians and they are in getting their established ones then as chief of the operation, the 37- renewed. "We'd like to be known as year -old executive has been pumping the house of hits," says Mr. Rush. his ideas and energy into the continu- But Herman Rush doesn't think hits ing development of GAC's television can be developed without showmanship. packaging and sales activity. He speaks a lot about creative program- On Line At the start of the current ing and is making a big pitch for more season, for example, GAC was the video -tape productions and a return to sales representative for production com- live programs. He feels the way to beat panies that produce 11 shows amount- movies on television is through the pro- ing to nine hours of weekly, network, graming of specials. He's also high on prime -time programing, an increase of variety and fun- and -game shows. He three and a half hours over the previous has GAC -TV expanding in the areas of season. The agency also represented 10 live and video -tape productions, but daytime shows and about a dozen spe- without diminishing its film activities. cials. (Subsequently, three of GAC's This has nothing to do with shot -in- prime-time shows were canceled, a loss the-dark strategy. Herman Rush knows offset somewhat by the sale of The In- the entertainment business, almost was vaders and Newlyweds for the second born to it in a sense. He is the nephew season.) In all more than 50% of the of the late and very much lamented Herman Eugene Rush -president in charge NBC vice president, Mannie Sacks. total of 1,100 performers and executives of all West Coast operations, vice pres- represented by GAC are directly in- ident of television department and mem- Following in his kin's footsteps, di- volved in television. ber of the board, General Artists Corp.; rectly out of college, Mr. Rush plunged As president of GAC -TV, Herman b. June 20, 1929, Philadelphia; Temple into show business. He became a record Rush, a robust-looking, straightforward University, BA in business administra - and music publisher in his home town tration, 1949; worked in music publish- of Philadelphia. He handled such artists man, oversees the operation of television ing, record promotion and as an artist in all areas. He has a staff of agents representative, 1950.51; film salesman as Dinah Shore and Buddy Clark. who represent both in- front-of and be- for Official Films, 1951-57; president and Then he got into the just-developing hind- the -camera talent. These include chairman of the board, Flamingo Tele- television business as a salesman for specialists who work to get guest shot film Sales Inc., 1957-59; president, Her- Official Films. He wound up with his man Associates, Phoenix, indepen- Rush film appearances or commercial production dent N production and real estate syndication organization, Flamingo work for clients. company, 1959.60; member of TV de- Films. Then, with another of his own Most importantly, he supervises the partment of General Artists Corp., West companies, Herman Rush Associates, putting together of TV packages for Coast, 1960-61; vice president of TV he turned out such speciality programs department, 1961-64; president of TV as Golf Tip of the Day and Magic GAC clients. The agency's TV depart- department 1964-present; vice presi- in ment rounds up the nucleus, the creative dent in charge of all West Coast opera- Moments Sports. elements of a package, and helps to ar- tions, 1965- present; m. Joan Silberman That's when GAC called and Herman range for the financing. When the pilot of Jenkintown, Pa., March 18, 1951; Rush was on his way to fulfilling a self - of a client series is finished in Holly- children -James Harrison, 10; Mandy imposed mandate. "T hope to exert an member of Friars Club and wood it goes to New York with a GAC Susan, 8; influence on this business," he says. The Television Academy of Arts and Sciences representative. It's shown to the network and former president of Retarded Infants imposing amount of time GAC repre- by GAC. Time -period information is Services, New York; hobby-painting. sents on television says he's succeeding.

BROADCASTING, February 6, 1967 93 EDITORIALS

Angry young man reporting of crime news, with the threat of contempt proceedings to enforce them. At the other extreme, perhaps, is American Publishers Association's contention THE FCC's junior member, Nicholas Johnson, has little the Newspaper no real conflict between the two guarantees and regard for the old advice that the young are to be seen that there is that even to try to devise guidelines mutually acceptable to and not heard. Mr. Johnson is rapidly becoming the shrill the to newsmen would be to "bargain away" the and frequent critic of the actions of his elders. bar and people's right to know. His 85 -page dissent to the commission's approval of the Against this background it seems to us that Elmer Lower, ABC -ITT merger last December remains his most unre- the president of ABC News, made a lot of sense in his strained appraisal of his colleagues' principles and compe- proposal a couple of weeks ago that the bar association tence. "The majority's treatment of this case," Mr. Johnson invite representatives of news media to a "summit confer- said of the ABC -ITT decision, "in my judgment makes a ence" (BROADCASTING, Jan. 30). He suggested that the meet- mockery of the public responsibility of a regulatory coming be held during the ABA's convention in Honolulu in mission that is perhaps unparalleled in the history of Amer- August, when the restrictive proposals of the bar associa- ican administrative processes." tion's special committee will be up for action. Out of it, he Mr. Johnson's grammar got slightly askew in his ABC -ITT hoped, might come an "accommodation" between the forces comments, but not enough to obscure his views. Stated sim- of law and journalism. ply, Mr. Johnson's views are that on a good many issues a We are at least tentatively inclined to question the wis- majority of FCC incumbents are fuddy -duddy captives of dom of bargaining on issues as basic as these. We are dis- the status quo. posed to think it better less hazardous in the long run The concurring statement that Mr. Johnson issued last -and each news organization to set its own guidelines for week in what appeared to be a routine grant of an FM fa- -for responsible coverage. cility in the town of Paris, Ky., is another that will win But it is certainly correct that in the great debate now him no more friends than he already has on the commission. going on, both sides are talking to themselves, or at best As explained in a story elsewhere in this issue, the FCC sniping at each other from a distance, and through the majority granted an FM permit to an unopposed applicant various positions being taken on each side, both are often with controlling interests in the community's only newspaper talking in many different voices. It is urgently important, and only AM station. as Mr. Lower recognized, for the two sides to start talking Mr. Johnson went along with the majority on the un- to each other. contested grant but wanted the others to deplore with him the absence of competing applications and to issue an in- vitation to rival applicants when the station's license comes Justice for Justice up for renewal. The majority refused. "In the light of its refusal," Mr. Johnson stated, "I can N a polite way the FCC has told the Justice Department only indicate my own readiness to hear from future compet- I to put up or shut up on the merger of ABC and Ill'. No ing applicants, and hope for a more enlightened policy matter how Justice reacts, the commission has considerably from this commission in the future." solidified its own position in any litigation that may ensue. It is now quite clear that Mr. Johnson has set himself If the Justice Department is to be given the hearing it the task of "enlightening" his associates on some of the demanded, it must show evidence to support its charges of commission's most fundamental policies. He is against "con- anticompetitive dangers in the merger. It has already ad- centrations of control" of broadcast stations and other mitted that its evidence is insufficient to win an antitrust media. He is troubled by common ownerships of newspapers case in court. If that is so, the evidence is hardly sufficient and stations as in Paris, Ky. He indicated in his state- to justify an FCC reversal of its decision to approve the ment of last week an interest in prohibiting common owner- merger. ship of AM and FM stations in any community. But Justice cannot now say that the FCC rejected its Mr. Johnson, of course, is not the first among FCC incum- petition summarily. It has been given a chance to show bents to express reservations about the current regulation of its hand, despite its late entry into a game that, by all multiple ownerships. Commissioner Cox dissented to last established rules, was already over. week's FM grant. Commissioners Cox and Bartley dissented to the ABC -ITT merger. It is just that Mr. Johnson has T cast himself as the loudest critic of majority decisions. r As long as the present division of opinion in the commission is undisturbed, Mr. Johnson's outcries will probably be more noisy than effective. But a change in one of those seven chairs could make a huge difference in the composi- tion of the FCC and a much huger one in the composi- tion of the broadcasting business.

A summit in Hawaii?

PUTTING aside equal access for a moment, few problems currently facing the news media are as sticky and press- ing as the job of drawing a line that distinguishes between the constitutional rights of free press and fair trail without impinging on either guarantee. Many solutions have been proposed, formally and in- Drawn for BROADCASTING by Sid Hix formally. At one extreme a special committee of the Ameri- "I'll tell you one thing ... if CATV takes over, we'll can Bar Association has proposed drastic restrictions on the lose some great roosts."

94 BROADCASTING, February 6, 1967 If your competitor thinks there is a bigger metro market in North Carolina than the WSJS Golden Triangle...

Keep him in the dark!

Let your competitors stay with those also -ran markets but put your message where the money is ... the WSJS Golden Triangle. In North Carolina it's the one and only number one. First in households. First in retail sales. First in population. And first in color programming, too. You get 3 big metro cities combined plus surrounding counties. It's the big three billion dollar market in the booming Piedmont country and WSJS Television covers it totally.

WINSTON- SALEM, GREENSBORO, HIGH POINT WSJS Television

Represented by Peters, Griffin, Woodward If you lived in San Francisco .. .

... you'd be sold on KRON-TV