MAPPING: Kultur- Und Kreativstadt Naumburg Mapping for a Culture-Oriented Development of Small and Medium-Sized Cities
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MAPPING: KULTUR- UND KREATIVSTADT NAUMBURG (SAALE) MAPPING: Kultur- und Kreativstadt Naumburg Mapping for a culture-oriented development of small and medium-sized cities Kultur- & Kreativwirtschaft Sachsen-Anhalt e.V. (KWSA) Feldstärken - Gesellschaft zur Förderung kreativer Branchen mbH 27.11.2020 Seite 1 Inhaltsverzeichnis 1. General Information ................................................................................................... 6 2. Demography .......................................................................................................... 27 3. Labour Market ........................................................................................................ 30 4. Housing and Property Market ..................................................................................... 40 5. Cultural and Creative Industries (CCI) ........................................................................... 45 5.1 CCI & Its Resources ....................................................................................... 45 5.2 Cultural Participation and Attractiveness............................................................ 52 5.3 Cultural and Creative Economy: Jobs ................................................................ 56 6. STIMULART Survey Evaluation of the Cultural and Creative Industries in Naumburg ................... 92 6.1 Profile of the Cultural and Creative Industries in Naumburg .................................... 92 6.2 Networking and Cooperation of Naumburg NPPs .................................................. 100 6.3 The Naumburg Location as a Competitive Factor ................................................. 103 6.4 Effects of COVID-19 on the Naumburg CCI .......................................................... 107 7. Local Good Practice Report ....................................................................................... 109 7.1 Tanzschule Saale-Unstrut: Analysis of the interview with Lutz Mokros ...................... 110 7.2 Die Ringmacher: Analysis of the interview with owner René Breite .......................... 122 7.3 Turbinenhaus: Analyse des Interviews mit Managerin Nicole Haushälter .................... 134 8. Conclusions .......................................................................................................... 148 8.1 Networking and visibility ............................................................................... 148 8.2 Rooms and location ..................................................................................... 151 8.3 Professionalisation ...................................................................................... 152 8.4 Communication .......................................................................................... 153 8.5 In-depth Analysis of the Naumburg CCI.............................................................. 153 8.6 Transition to Culture-led Strategy Development .................................................. 156 Seite 2 Abbildungsverzeichnis Figure 1.2: Area and population of Naumburg ............................................................. 6 Figure 1.1: Naumburg population 2010 – 2019 ............................................................. 8 Figure 1.4: Average disposable income per person in Burgenland County ............................. 9 Figure 1.5: Number of companies and firms .............................................................. 10 Figure 1.7: Purchasing power index from 2015 to the forecast for 2020 ............................. 11 Figure 1.9.1: Relative commuter rate 2007 to 2019 ..................................................... 12 Figure 1.9.2: Commuters to and from Naumburg 2007 to 2019 ........................................ 13 Figure 1.10b: Trade tax revenues and registered businesses in Naumburg .......................... 15 Figure 1.11: Tax revenue per capita of the population ................................................. 16 Figure 1.12-13: City budget and municipal debts ........................................................ 17 Figure 1.14: Share of the culture budget in the total city budget per year .......................... 18 Figure 1.15: Number of public employees in local government ........................................ 19 Figure 1.15-18: Number of public employees of the City of Naumburg in the departments of urban development, culture and business development ................................................ 20 Figure 1.27: Organization chart of the Naumburg city administration ................................ 21 Figure 1.19: Industrial Areas in Naumburg ................................................................ 22 Figure 1.21: Number of registered offences in the municipal area of Naumburg ................... 23 Figure 1.23: Total number of prosecutions for drug-related crime .................................... 25 Figure 2.2: Birth rate 2010 to 2018 ......................................................................... 27 Figure 2.5: Net migration / migration balances .......................................................... 29 Figure 3.1: Employees subject to compulsory social insurance at place of residence and place of work 2007 to 2019 ......................................................................................... 30 Figure 3.1b: Comparison of those subject to social insurance and people in paid work/earners . 31 Figure 3.2-3.4: Development of employees subject to social insurance contributions in the Primary, Secondary and Tertiary Sectors of the Naumburg Economy ................................. 32 Figure 3.4b: Development of trade, transport, hospitality industry and other services in comparison (employees subject to social insurance) .................................................... 33 Figure 3.5.1-2: Employed women subject to social insurance and self-employed women ......... 34 Figure 3.5.3: Full-time employment and marginal employment - situation of women in comparison ..................................................................................................... 35 Figure 3.6: Development of the unemployment rate 2007-2019 ....................................... 36 Figure 3.7: Unemployment rate and youth unemployment rate in comparison...................... 37 Figure 3.10: Vacancies 2020 per month compared to 2019 ............................................. 38 Figure 3.12: Changes in Unemployment Figures and Job Vacancies in 2020 Compared to the Same Month Last Year (absolute figures) .................................................................. 39 Seite 3 Figure 4.8: purchase pric Naumburg ....................................................................... 43 Figure 5.2.2: Annual number of museum visitors 2014 to 2018 ........................................ 54 Figure 5.2.5-5.2.6: Concert visitors classical music and other music ................................. 55 Figure 5.3.1: Employed persons / people in paid work in 2018 in all 12 CCI submarkets (without marginally employed persons) ................................................................... 56 Figure 5.7.1: Number of companies in all 12 CCI submarkets in 2020 ................................. 58 Figure 5.3.17: Comparison of total number of employees subject to social insurance contributions in the CCI 2014 to 2018 with and without submarket 12 ............................... 61 Figure 5.12 Passenger flights (Leipzig-Halle Airport) and direct trains (Naumburg Central Station) to other cities per day ............................................................................. 87 Figure 5.13 broadband availability ......................................................................... 91 Figure 6.1: Age structure of respondents; 38 participants .............................................. 92 Figure 6.2: Gender of respondents; 38 participants ..................................................... 93 Figure 6.3: Respondents' postal code areas; 26 responses. ............................................. 93 Figure 6.4.1: NPP sectors; 47 entries (multiple selection possible) ................................... 94 Figure 6.4.2: NPP sectors per sub-market, players Survey and players total in comparison ....... 95 Figure 6.5: Legal form; multiple choice; 31 entries ..................................................... 95 Figure 6.6: Time since enterprise foundation; 29 mentions ............................................ 96 Figure 6.7: Value added tax obligation; 30 mentions .................................................... 96 Figure 6.8: Persons employed in the enterprise; 27 mentions ......................................... 97 Figure 6.9: Annual turnover in 6 categories, 29 entries ................................................. 98 Figure 6.10: Origin of clients and customers; figures in percent; 27 mentions ...................... 99 Figure 6.11: Frequency of networking with other companies in percent ........................... 100 Figure 6.12: Willingness to get involved in networks; in percent .................................... 101 Figure 6.14: Comparison of the mean value of the scale (1=bad, 4=very good) including standard deviation without abstentions ................................................................. 103 Figure 6.15: Comparison of mean values; assessment of framework conditions (scale 1=bad, 4=very good) of companies operating in NPPs for longer and shorter than 10 years .............. 104 Figure 6.16: Crosstable Work spaces and willingness to cooperate; 26 participants