The New Collaboration Experience

Joao Justo Goncalves

Collaboration Sales, Cisco Portugal

© 2011 4Cisco and/or its16 affiliates. May All rights reserved. Cisco Confidential 4 2012 © 20112010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 98% Made in USA 35% Made in USA

1970 2008 © 2011 6Cisco and/or its16 affiliates. May All rights reserved. ”Jumbo” 747 ”787” Cisco Confidential 6 2012 © 2011 Cisco and/or its affiliates. All rights reserved. mobile Cisco Confidential 7 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 PC World Post PC World

Applications

Client OS

Server Architecture

Devices

All-in-one UC Application Collaborate from Any Workspace

• Presence & IM • PC, Mac, tablet, smart phone • Voice, Video, voice messaging • On-premises and Cloud • Desktop sharing, conferencing • Integration with Microsoft Office

Phone PC Tablet iPhone Android Blackberry Win OS Mac OS iPad Cius Samsung Nokia

• Changes in device ownership • More choice - When, where, how & what device

• Rel. 1 available

• Video Voice Video (Windows) - Q2 CY12 (Mac) – Q3 CY12

• SFDC, Google, LinkedIn

IM/Chat Presence • www.jabberdeveloper.com

Voice mail

Web Conferencing

Microsoft Outlook 2010

Cisco Presence Light-ups Cisco Click to IM/Call

• Data security and • Voice, video, compliance IM, conference

• Business continuity • Presence and agility • Mobility • Reduced TCO • Real time • Standardized IT experience, • Range of devices customizable user experience

IT Standardization High Quality Experience

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Desktop Virtualization . End-to-End Suite of Technologies Architecture & . Desktop Streaming Validation . Application Virtualization . Terminal Services . Supporting Rich Media /UC VDI Cisco . Enhanced Security Virtual Desktop Infrastructure VXI . Application Industry Terms for VDI: Acceleration .Gartner: “Hosted Virtual Desktop” (HVD) .IDC: “Centralized Virtual Desktop” . POE / Energy Wise

©© 2011 2011 CiscoCisco and/or and/or itsits affiliates.affiliates. AllAll rightsrights reserved.reserved. Cisco Confidential 1818 • Video & Voice Support • Linux based endpoint App App Data • Monitors VXC 6215 Single:2560x1600 Desktop O/S Dual:1920x1200 • No PoE

Signalling Unified CM and End User Unified Presence Server

• Software Appliance on XP VXC 4000 and Windows 7 • Voice Support only Signalling Connection • Enables VXI Collaboration for Broker refurbished PCs

Media Flow outside of Display Protocol Data Center

. H.264 video standard . High-definition 720p video . Cisco TelePresence Interoperability . Built-in Cameras . Dual Independent Displays Video Out Virtual Desktop HDMI/Display Port

USB/BT Cisco Cius Keyboard/ Mouse

7% words 38% tone of voice 55% body language

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26 Cisco Telepresence Custom Edition

©© 2011 2011 CiscoCisco and/or and/or itsits affiliates.affiliates. AllAll rightsrights reserved.reserved. Cisco Confidential 2727 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28 Across all Devices Any Time and Place Video Becomes Pervasive...

Co-Workers

Customers

Suppliers

Video on Every Endpoint

Personal Multipurpose Immersive Solutions Platform

Vertical Exec Conf. Room CTS Series CTS Series CTS1100 CTS 1300 CTS 3210

Exec Office 18,14,10 Seat CTS500 Profile Series Configuration Virtual Classroom HealthPresence Profile Dual 65 Desktop Appliance CTS 3010 6 Seats EX60 / Horizontal EX90

CTS Profile 65 Custom Live Desk Active Collaboration HD PC Mobility Room Profile Dual 52 T Series Jabber Integrators T3 C90 6 Seats IP Video Telephony C60 Profile 42 / 52 C40 T3 Set Top Custom E20 9900 Series C20 MX200 / MX300 Quick Set T1

Do not compromise: Quality is key for user experience

Transform your business: Video is the new Voice

Usage & Adoption

• Keeping up with explosive video • Simplified video device provisioning with Auto Plug and Play growth: bandwidth and Smartport and UPOE endpoints • Delivering quality of experience: video is extremely latency and • Intelligent policy to prioritize mission critical Intelligent Policy and video applications bandwidth sensitive optimization • Troubleshooting video • Flexible QoS performance

• Pre-deployment network readiness assessment Simplified Monitor and Troubleshoot • Real-time video monitoring and troubleshooting Benefits

Scalable/ Simplified/Rapid Easily Integrate New Video High Quality Video Deployments Applications

On Switch Real-Time Permission Video Monitoring

Latency, Netflow V9 Video Performance Jitter, Metrics: SSRC-ID, MIB Packet loss, Video Jitter TCP round trip time

Network Performance: Video IPSLA

Simulated Telepresence Traffic

Hardware Based Traffic Simulator: Telepresence, IP Video Surveillance Camera, IP TV

Network Wide Per Session Debug Tool: Mediatrace

Mediatrace IPa Ipa, APb IPb

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35 Social software © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37 Communication today is everything

Então?! ..Não viste o meu post no facebook?... ©© 2011 2011 CiscoCisco and/or and/or itsits affiliates.affiliates. AllAll rightsrights reserved.reserved. Cisco Confidential 3838 Intranets are static sources of information

Intranets don’t allow 2 way conversations

Collaboration spaces allow faster information interchange

Collaboration spaces allow interaction and real time communication

Collaboration spaces are relevant to Customer Care Center and teams

Follow People & Communities Share with Confidence Click to follow from Profiles Enterprise Policy Management

Share Comments & Ideas Access Backend Applications Comment, Like and Re-share IM, Calendaring, SharePoint, Custom Apps…

Watch Critical Information Search & Find Experts Activity Stream and Watch List Context and Presence Enabled Drive Collaborative Decisions Create Rich Content In the loop without information overload Migroblogs, Wikis, Documents, Videos… Collaborate on the Go Collaborate in Real Time iPhone, iPad, Cius Click to: Call, IM, Meet

Micro-Blogging

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40 Overview • Enable proactive customer service by queuing and assigning customer posts to appropriate staff • Complement brand monitoring dashboards Features • Real-time capture of social media postings • Social media campaign management • Route and queue contacts to experts • Tagging • Social Screen Pop • Real-time notifications via Instant Message, Email, and Text • Social media customer care metrics • Rich set of Platform API’s for customization

How many vendors are chasing Cisco?

In how many markets?

Where is Cisco Leading?

Web Security ASA VPN ISE Appliance

ScanSafe IPS MACSec AnyConnect © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43 Unified CommunicationsBYODGartnerEmailWebWLANVPN /LAN NAC Security Security Magic December –– DecemberMarchAugust – AugQuadrant August May 2011 2011 20112011 2011 20112011 Challengers Leaders Cisco BlueCoat Aruba Networks Websense HP Networking ZScalar Xirrus Symantec D-Link Systems Trend Micro Juniper Networks Barracuda Meru Networks Sophos Ruckus Wireless M86 Aerohive Networks ContentKeeper Blue Socket Webroot Meraki Actiance Enterasys/Siemens SafeNet Motorola Clearswift Brocade Optenet IBM Cymphonix Alcatel-Lucent Phantom Avaya Proofpoint Extreme Networks Google NEC Fortinet Microsoft Watchguard Mitel SonicWALL Huawei Aastra ShoreTel Digium Teleware Toshiba Interactive Intel ForeScout McAfee Bradford Networks TrustWave InfoExpress StillSecure Impuse Point Access Layers Auconet Citrix Array SonicWall F5 Ultra Check Point Sangfor Niche Players Visionaries Tech Nexus

Enterprise IM and Strong Strong Unified Communications Corporate Telephony Caution Promising Positive Presence Negative Positive

Avaya X Bantu X Cisco X Google X IBM X Microsoft X Novell X ProcessOne X

Siemens Enterprise X Communications

Strong Caution Promising Positive Strong Positive Video/Telepresence Negative

Cisco X LifeSize X Magor X Polycom X Radvision X Teliris X Vidyo X Web Conferencing Contact Center

Mobile Social Video Virtual Unsupported mobile No ability to respond to social Low quality, low Poor voice & video devices and OS media interoperability performance over VDI

X X X X

Mobile Social Video Virtual

Rich secure collaboration from any Proactive response to social media Standards based, high quality Voice & video device, any location feedback video everywhere with VDI economics

Richest Experience Secure in Any Location Mobility Video Handled as Easily as Flexible Access Voice, Data from All Clients

Unified Customer Communications Collaboration

Collaboration Applications Telepresence

Mobilidade Interoperabilidade e Sistema de Colaboração

Colaboração Rica SoftClients

Presença e IM UC Manager

IP Phones

• Lower TCO than multivendor • One architecture, end-to-end solution, one Service, strategies one Contract • Innovation, better user experience • Leading Technology, standards based (H.239, H.264, G.729) • Turn Capex into lower Opex

• Cisco Capital • Accountability • Local team / Partners • Multivendor Telepresence • TelePresence Server • Ad-hoc conferencing with Clearvision • MCU multiway • Usage & adoption

• Design • Multivendor • TMS (Management)

ATP UC ATP Video ATP Video ATP Video Adv. Advanced Express Advanced Master Regra Plus Novabase Trendglobal Cilnet Compta NextiraOne* Reallife

certified Convex Syncrea Tecnocom**

Portugal Pedro Serras Lda Telecom

** procurement via Spain * procurement via Poland

Under certification

©© 2011 2011 CiscoCisco and/or and/or itsits affiliates.affiliates. AllAll rightsrights reserved.reserved. Cisco Confidential 5858 “Sales of Smartphones and Tablets are “Android is the #1 OS for mobile platforms now greater than all PCs including Explosion of Mobile Deviceswith over 500,000 new activations per day” notebooks”

“65% of companies are deploying at least one “People spend more time on Facebook than enterprise social software tool” The Enterpriseany other Becomes website” Social

“One third of corporations say they “By 2013, over 90% of areVideo using video Becomes at least once per Pervasivenetwork data traffic will be week” Video”

“20% of professional PC’s will be “60% of server workloads will be managed under a hosted virtual desktop The Rise of Cloudvirtualized by Computing2013” model by 2013”

©© 2011 2011 CiscoCisco and/or and/or itsits affiliates.affiliates. AllAll rightsrights reserved.reserved. Cisco Confidential 6060 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 61 Portugal Call Control Shipment Lines

Source: MZA The World Corded PBX/IP PBX Market Q3 2011 ©© 2011 2011 CiscoCisco and/or and/or itsits affiliates.affiliates. AllAll rightsrights reserved.reserved. Cisco Confidential 6262 Video Resolution vs Bandwidth requirements

Bandwidth 3M 1.5M 768k-1M 768k TV - DVD 512k Quality 256k-384k 384k 256k 64k Aspect ratio

QCIF CIF 448p 4:3 w720p w1080p 16:9 w288p w448p (HD) (HD) Resolution

• Call Control, Policy, CAC, QoS, LB • Multi-plataforma • Interoperabilidade • Ad-hoc Video-Conf (Multiway) • ActivePresence

Shipping Now Coming in CY 2012

Desktop Desktop Unified Personal Communicator Jabber for Windows (April) WebEx Connect (Q2:Win, Q3: Mac) Jabber for Mac Jabber SDK–Video Jabber SDK Jabber for Mac – video (Q3) Jabber Video For TP (Movi)

Mobile iPhone – IM, voice, web conferencing Mobile Blackberry – IM, voice, web conferencing iPad – IM, voice, video (Q2) Android – Voice, web conferencing iPad – Web conferencing Android – IM (2H CY 2012) Cius – IM, voice, web conferencing Nokia – IM, voice

New Product! Key features • Transforms a flat panel display into a 1080p HD meeting space • Provides up to 1080p60 main video and 1080p15 content sharing • 4-way embedded MultiSite (Summer 2012) • Sleek, compact design • Same UI, feature set, and APIs as C-Series portfolio (TC 5.0) • Cisco Telepresence Touch 8 (optional)

Customer benefits • Best value offering in the market • Compact and flexible for your individual video needs. • Consistent and easy – Part of the Cisco Total Solution

Pricing and availability List Price: 4x: $9.9k, 12x: $11.9k, 2.5x: TBD 12x w/ all options: $16.9 FCS : Q3 FY12 (Orderable in January)

Key features • 1080p60 HDMI • Motorized Pan and Tilt • 83 degrees field of view, 2.65x Zoom • 2 integrated omni-directional microphones • Adjustable mounting bracket

Customer benefits • Ideal solution for small meeting spaces • Form factor for slim screens • Designed for optimal eye contact • Superior image quality

Pricing and availability Pricing TBD, to be priced lower than SX20 w/4x FCS: Target 1H CY12

$ Hardware

Bandwidth $$

Managed Service $$$

Business Process $$$ Transformation

39 16 CY11 CY09

5 CY07

Average Number of $1Million+ Deals per Quarter (to Cisco)

MOBILE SOCIAL VISUAL VIRTUAL

Microsoft SharePoint 2007

Cisco Presence Light-Ups

Wor d

Cisco Click to IM/Call Microsoft Outlook 2007

Móvel, Social, Visual, Virtual

PC Tablet Phone Win OS Mac OS Cius iPad iPhone Android Blackberry1 Nokia

Voice Softphone

Video 1H 2 2012 2012 WebEx Web Conferencing

Presence, IM 1H 2H 2H 1H 2012 2011 2011 2011 3 Visual Voice Messages 2H 2H 3 2011 2011

1 – Some features require Blackberry MVS, 2 – Video in WebEx Meetings, Jabber for ipad in 1H2012 3 – Notify if new VM, click to dial-in

• 1080p60, HD 30fps presentation capable

• (3) 65” plasma screens positioned to reduce camera intrusion while maintaining eye gaze

• State of the art cameras clustered to deliver optimal eye contact

• Ultra-thin (1”) light reflector for high quality facial lighting

• Aesthetically designed curved table engineered for immersive experience

• Integrated speakers and table microphones for optimized immersive audio experience

• TX9200 features up to 18 seats with full audio control, power, and Ethernet

Maximize screen real estate for both video and content

Using the intuitive touch interface

MOBILE SOCIAL VISUAL VIRTUAL

Large Rooms and Collaborative Space

Medium Rooms Small Rooms

C20 Edge Codecs

Enterprise Voice TelePresence and Video Total Web Conferencing

CISCO CISCO CISCO 34% Aastra 52% 39% Alcatel- Intercall Lucent Adobe Siemens Other Avaya Other NEC MSFT Polycom Other Citrix Online

Source: Synergy, 2011 Source: Wainhouse, 2011 Source: Frost & Sullivan, 2011

: VXC 4000

Integrado: VXC 2100 com os Cisco Unified IP Phone 8961, 9951, 9971

Standalone: VXC 2200, VXC Cisco Cius 6000

©© 2011 2011 CiscoCisco and/or and/or itsits affiliates.affiliates. AllAll rightsrights reserved.reserved. Cisco Confidential 8787 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 88 MOBILE SOCIAL VISUAL VIRTUAL

The Team

Fab Systems Engineer Remote Worker Desktop: PC Tablet: - Mobile: BlackBerry Phone: - Video: -

PC World Post-PC World

Applications

Client OS

Server Architecture

Devices

Profile 42 Profile 52 | Profile 52 Dual Profile 65 | Profile 65 Dual CTS1300

Picture-in-picture, auxiliary display and full screen options

Flexible room configurations to fit all your spaces and environments

©© 2011 2011 CiscoCisco and/or and/or itsits affiliates.affiliates. AllAll rightsrights reserved.reserved. Cisco Confidential 9999 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 100 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 101 ©© 2011 2011 CiscoCisco and/or and/or itsits affiliates.affiliates. AllAll rightsrights reserved.reserved. Cisco Confidential 102102 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 103 Communication today is everything

©© 2011 2011 CiscoCisco and/or and/or itsits affiliates.affiliates. AllAll rightsrights reserved.reserved. Cisco Confidential 104104 Quad Mobile 2.5 Updated Quad for iPhone and iPad unlocks key features of the Quad 2.5 release including

Microblog camera integration Share, Like, and Favorite content Enhanced Activity Stream

Tap to open attached documents Tap a tag to open search results for that tag Details post view with tags, share lists and number of “Likes”

Follow People & Communities Share with Confidence Click to follow from Profiles Enterprise Policy Management

Share Comments & Ideas Access Backend Applications Comment, Like and Re-share IM, Calendaring, SharePoint, Custom Apps…

Micro-Blogging

Personal Directory Dashboard Profile

Social Tagging Blogs, Wikis, Forums Click to: Call, IM, Meet Community Team Space People, Communities, Information, Search Video

Content Management UC-Enabled Browser

Policy and Security Micro-Blogging

Adaptive Desktops