An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of and

Hungary-Croatia IPA Cross-border Co-operation

Programme 2007-2013

HUHR/1101/1.2.5/0003

Written by:

Zala Wine Route Association

on behalf of County Chamber of Commerce and Industry

2013

An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

CONTENT

1. INTRODUCTION ...... 1

1.1 Description of the project ...... 2

1.2 The purpose and subject of the study...... 2

1.3 Description of the method of investigation...... 3

2. THE GENERAL POSITION OF THE BORDER REGION, THE STATE AND OPPORTUNITIES OF TOURISM SECTOR ...... 5

2.1 Situation analysis ...... 5

2.2 Strategy of tourism development in the target area on the basis of planning documents ...... 10

3. DESCRIPTION OF TOURISM DEVELOPMENTS IMPLEMENTED IN THE BORDER REGION OF HUNGARY AND CROATIA ...... 12

3.1 Regional and temporal specification of the subject investigated ...... 12

3.2 The system and characteristics of funding sources for tourism developments in Hungary and Croatia ...... 12

3.3 The system of funds, background of supported programmes in Hungary ..... 13

3.3.1 Regional OP – West Pannon Operational Programme (hereafter abbreviated as WPOP) – New Széchenyi Plan ...... 13

3.3.2 Regional OP – South Operational Programme (hereafter STOP)– New Széchenyi Plan ...... 13

3.3.3 Environment and Energy Operational Programme – New Széchenyi Plan ...... 14

3.4 The system of funds, background of supported programmes in Croatia ...... 14

3.4.1 Interreg III A -Hungary-Croatia Neighbourhood Programme 2004-2006 ... 14

3.4.2 Slovenia-Croatia IPA Cross-border Co-operation Programme 2007-2013 ...... 15

3.4.3 Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013 ...... 15

3.5 Review of investigated tourism developments according to location, themes and order of magnitude ...... 16

4. DESCRIPTION, EVALUATION AND COMPARISON OF KEY DEVELOPMENT PROJECTS . 18

An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

4.1 Somogy and Zala counties ...... 18

4.1.1 ...... 19

4.1.2 ...... 28

4.2 Koprivnica-Križevci and Varaždin counties...... 37

4.2.1 Koprivnica-Križevci county ...... 40

4.2.2 Varaždin county ...... 47

5. CONCLUSION ...... 54

6. BIBLIOGRAPHY ...... 55

7. ATTACHMENTS ...... 56

An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

1. INTRODUCTION

With the accession of Croatia to the European Union a long process was brought to end, which is of great significance from the viewpoint of Hungary as well.

Hungary’s relationship with the neighbouring countries has been rather complex since the Peace Treaty of Trianon. Hungary and Croatia made up an integrated social-economic region even after the Peace Treaty and the establishment of Yugoslavia, which then ceased in the period of State Socialism.1 Exactly that was the reason for the active informal economic relations in the border region at the time of the transition in Hungary and the disintegration of Yugoslavia, based on shortage economy. Hungary’sympathy became apparent at both state and local level during the Serbo-Croatian War. During the war between 1991-95, Croatia suffered heavy losses and toll. Consolidation also took quite long, so accession to the Union was shifted considerably, almost ten years, compared to the processes in Hungary.

In the last ten-twelve years, both parties have made a lot of efforts to revitalize and reinforce the traditionally close social and economic relations rooted in historical traditions.

Hungary, as a member country, had an active role in the preparation of Croatia for EU accession. We endeavoured to help the EU integration of Croatia with the efficient use of pre-accession funds, sharing experience and implementation of joint projects.

In the border region, it is especially important to facilitate these processes which stimulate the economy and improve the texture of society and community relations. In both countries, this region is regarded as an internal periphery. Apart from some busy settlements, it is considered to be a disadvantaged, rural, characteristically agricultural area with the problems of unemployment.

The Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013 provides a tool for the efforts serving border region development and regional policies. As the Lead Partner of the project Invest-Pro supported by the programme, the Zala County Chamber of Commerce and Industry is responsibe for the investigation of the situation of tourism in the region. On behalf of the Chamber, Zala Wine Route Association has conducted a study on tourism investments, implemented projects as well as projects under implementation.

1 Zoltán, Hajdú Dr.: Administrative geography in Hungary, 2001

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

1.1 Description of the project

In the framework of the project Invest-Pro – which received EU funding at the application round of Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013 ‒ the duties of the Lead Partner are performed by Zala County Chamber of Commerce and Industry in cooperation with Somogy County Chamber of Commerce and Industry, Križevci College of Economics and AZRA d.o.o. Varazdin County Regional Development Agency.

The aim of the project is to foster the economic development in the border region of Hungary and Croatia, to stimulate investments, to facilitate and support investment implementations and planned developments.

Partners on both sides of the border are committed to the implementation of project objectives. In the framework of the project, a great deal of research and several analyses are performed in the field of tourism, which reveal the usefulness of infrastructure and other investments, and the potential of the sector. Collection and promotion of unexploited investment possibilities is carried out by publications and organizations of businessman meetings, where cross-border relations are strengthened in order to develop tourism and establish tourist destinations in the border region.

The project implementation provides an opportunity to exploit the tourism development potential of Zala and Somogy counties in addition to Koprivnica-Križevci and Varazdin counties on the Croatian side.

As a result of the project Invest-Pro being implemented with the support of Hungary- Croatia IPA Cross-border Co-operation Programme 2007-2013, the economic power of the border region of Hungary and Croatia will increase, new workplaces will be created, the quality of life of the inhabitants will improve and the implementation of projects and investments will provide further opportunities for the expansion of the developing region.

1.2 The purpose and subject of the study

The subject of the study conducted by assignment is a review of the implemented tourism developments in the border region of Hungary and Croatia, and collection, analysis, evaluation and comparision of the tourism investments in the region.

In four counties in the border region of Hungary and Croatia (Somogy, Zala, Varaždin and Koprivnica-Križevci), the number of tourism infrastructure and product development investments is steadily increasing owing to national and EU funding in addition to the activity of the actors of economy (enterprises, organizations and local governments). According to the requirements of the assignor, the sudy comprises these four counties since partners in project implementation have their head offices there.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

The purpose of the study:

Investment stimulation as well as increase and stregthening of cross border cooperations with the description of the results of outstanding tourism investments in the border region of Hungary and Croatia.

The study undertakes:  to provide a short description of the preliminaries of tourism investments and the situation of tourism  to review conditions of tourism investments  to describe the implemented tourism investments in each county  to compare projects and evaluate developments  and finally, to collect information about the professional structure and financial engineering of tourism investments, the time assigned for implementation and partnership cooperations.

1.3 Description of the method of investigation

The study investigates the tourism investments and developments in four counties in the border region of Hungary and Croatia.

Secondary research: We have reviewed the research sources and documents at our disposal in order to highlight the economic and social background involved and necessary to evaluate the project. We have investigated the project funding systems serving tourism developments.

Collection of information on possible projects: We have tried to provide as much information as possible about tourism investigations as it is the subject-matter of this study. We performed the research with the same methods on both sides of the border: collection of information from professional organizations with experience in the field of tourism and organizations dealing with funding. In Croatia, an interpreter was involved in the course of information collection. The most important source of project collection was the Internet. We managed to obtain a lot of relevant information with this method because of the publicity rules pertraining to the use of EU and public funds.

Project selection: We selected 7-8 tourism developments in each county of the target area after discussion with the assignor.

Selection guidelines:  Developments in the subject field of tourism as an economic sector could come into consideration. It was an important factor for the selected project to be an investment project if it was possible.  In terms of finance, the selected projects should be of appropriate scale concerning their budget. On the Hungarian side, in Somogy and Zala counties, investments with

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

development costs over approx. EUR 160,000 (approx. HUF 500,000,000) and on the Croatian side, projects with historical costs approx. EUR 50,000 (HRK 375,000) fall into the group of projects investigated in the study.  In terms of geographic dimensions, the selected projects were implemented in four counties. With a few exceptions, we primarily took the county competence of the Lead Partner into consideration in projects implemented in partnerships.  We were looking for projects in different themes of tourism but characterized by the particular geographical area.

Data collection with forms (Attachment No.1):

On the grounds of the assignment, we wrote a letter of request to the implementors of selected projects to provide further information for the conduct of the study in the form of personal meetings or e-mail contacts. Data collection took place during the completion of forms, and we also selected photographs in the interest of visual presentation of the developments.

Project evaluation:

– on the Hungarian side: project owners were requested to fill in evaluation questionnaires, thus evaluation of the beneficiaries were used in the study (Attachment No.2).

– on the Croatian side: personal interviews were made with the appropriate experts in tourism (3. sz. melléklet).

Description of projects: in the interest of easier transparency and analysis, tourism developments described in the study contain the same pieces of information, which are the following:  Title of development (project)  Name of beneficiary/implementor  Location of development  Duration of development  Total cost of development (in HUF on the Hungarian side, in EUR on the Croatian side)  Amount of funding  Rate of support  Amount of own resources contributed to development  Support programme  Source of funding  Textual description of the project/development

Each tourism investment described in the study is accompanied by a photographic illustration.

Investigation of developments, summary, comparision and evaluation of results: a textual evaluation was carried out on the basis of information at our disposal.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

2. THE GENERAL POSITION OF THE BORDER REGION, THE STATE AND OPPORTUNITIES OF TOURISM SECTOR

2.1 Situation analysis

The investigated geographic area is located in the west of the border region of Hungary and Croatia. On the Hungarian side, Zala county belongs to the development region of West-Transdanubia and Somogy county is the western county of the region of South- Transdanubia. Varaždin county belongs to the adjacent regions in the programme area, and Koprivnica–Križevci county is the biggest county of Croatia with a prominent agriculture.

On both sides of the border, the economic potential and development opportunities of small towns are limited. In terms of economic development and sectors, they can be characterized as follows:

In Zala county, agriculture and process industry is significant; it is the most wooded county of Hungary with an outstanding role in wood and furniture industry. Its county town is .

The economic significance of County Somogy is also linked to agriculture, its process and wood industry is important, and the manufacture of computers, electronic and optic products has a key role. Its county town is Kaposvár.

Varaždin county is the most densely populated among the four counties. Its textile, food and wood industry are the most considerable. Its county town is the historic Varaždin.

In Koprivnica–Križevci county the key economic sector is agriculture. Also, it has an advanced food an wood processing industry. Its county town is Koprivnica.

The area has potential natural gas and oil supplies, but there are no serious plans for the exploration and exploitation of them.

The border region of Hungary and Croatia has a varied spatial structure and network of connections. On the Hungarian side, two planning and statistical regions have contacts with the counties in Croatia: the regions of West- (Zala county) and South- Transdanubia (Somogy and Baranya counties). It is a rural area lacking in towns, only , , Csurgó and can be distinguished, but these settlements do not have a catchment area beyond the neighbouring villages either. On both sides of the border, the transport connections of small regions are considerably influenced by their distance from the main roads setting out from or Zagreb and the traffic generated by them. The southern part of Somogy county, Podravina is poorly supplied in this respect.

The triangle of Čakovec-Koprivnica-Varaždin situated in the north-east part of Croatia is the second most developed area of the country and possesses the greatest innovation potential.

If we scrutinize the border region of Hungary and Croatia taking problems of spatial structure into consideration, we can clearly ascertain that heading for the east from Koprivnica-, we will find ourselves in a rural area. On the Croatian side, from

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Čakovec and Varaždin to Koprivnica, we can also observe an eastward decrease in development.2

Two things have to meet in order to realize tourism in an area: demands of tourists and a destination with attractions. The tourist attractions of the four counties are varied, they can be defined as significant at regional level, but not at international level. There are no World Heritage areas in the region, only Hévíz is regarded as of natural value and supply of health tourism. It is necessary to improve the attractiveness of the region with the development of attractions, strenghtening of destinations, product development and planning.The economic crisis in 2008 had a great impact on tourism as well. Nowadays a slight increase can be observed concerning tourism indicators, nevertheless drastic changes cannot be expected.

A change of paradigm has become necessary in the tourism sector in order to overcome recession. Quality developments and experiences provided to tourists should gain prominence. The border region of Hungary and Croatia has large capacities for the development of several forms of ecotourism and a comprehensive, special and common tourism product. One of the most important natural resources of the border region is the river system of the Mura, and Danube in addition to the hilly and woody areas of South- and West-Transdanubia, which complemented by the special elements of landscape and land cultivation methods (grapes) provide great opportunities in the development of environment-oriented tourism such as eco-, water and other types of tourism (hiking, equestian and cycling tourism, hunting etc.). From the viewpoint of thermal tourism, the two sides of the border region are competitors of each other, but the pursuit of a joint marketing activity and other forms of cooperation are possible. The most important destinations in Zala county are Hévíz, Kehidakustány, and Lenti. The most promient thermal centre of the Croatian border region is the Spa of Varaždin, in Varaždin county.In the field of cultural tourism, apart from some remarkable destinations in Zala and Somogy county, the most popular destination besides the Baroque town of Varaždin is Trakošćan Castle in Varaždin county although visitors spend 42,000 nights in the town of Varaždin annually. Unfortunately, due to insufficient finance, the threat of the depreciation of buildings and other examples of cultural heritage poses a real problem.

In the region – mainly by funding obtained through applications – there is secondary and tertiary education and training on tourism in several places (for instance in , Zalaegerszeg, Nagykanizsa, Varaždin and Križevci).3

The Tourism Product Plan was prepared in the first call for proposals of the Hungary- Croatia IPA Cross-border Co-operation Programme 2007-2013, which provided a framework for the applications on tourism development funds included in the second call for proposals.

2Lóránt, Bali Dr. Ph.D: A horvát-magyar határon átnyúló kapcsolatok jelene és jövője, 2012

3Hungary-CroatiaIPA Cross-border Co-operation Programme (programme document for the programme period of 2007-2013) 2007-2013

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Table 1. According to the conclusions of the Tourism Product Plan, the most important tourism products found in the target area of our study are the following4

Tourism product Somogy county Zala county VŽ KKŽ

Rural tourism

Cycling

Water tourism

Hiking

Equestrian tourism

Angling

Hunting

Bird watching

Ecotourism

Cultural tourism

Health and wellness tourism

Wine tourism

Business tourism

Primary tourism product in the particular area

Secondary tourism product in the particular area

No tourism product

It is peculiar to the whole area that cycling, rural and equestian tourism is significant only on the Hungarian side. Hiking is considerable in Varaždin county, whereas hunting, cultural and health tourism have outstanding capacities in Somogy and Varaždin counties. The economic state of the counties is indicated by the fact that there is a great capacity for business tourism only in Varaždin county.

4Regional Tourism Product Plan of Hungary-Croatia, 2011

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

The research ”Study on the unexploited tourism potential and investment opportunities in the border region of Hungary and Croatia” conducted in the framework of the project Invest-Pro maps the tourism potential of the target area of the project. We would like to outline some conclusions of the study without being intended to be exhaustive because they are underpinned by the projects investigated in our study as well.

As a source of information, the study concerning tourism potential applied questionnaires. It is important to mention that more than half of the respondents were entrepreneurs. It is remarkable that the activity and interest of Hungarian enterprises in tourism lagged behind the Croatian enterprises. It might also be significant that respondents on the Croatian side considered local governments to be responsible for tourism developments, and Hungarian respondents clearly regard the role of tourism enterprises as of crucial importance.

In the evaluation of attractions as potentialities, the importance of cultural heritage and natural environment is unambiguous, but the themes of wine and gastronomy arise on both the Hungarian and Croatian sides.

According to the study, the most popular types of tourism in all four counties are cultural, health, water (the influence of ), wine, active, hunting, rural and agro- as well as religious tourism.

The directions of developments based on the avalable potentials, however, indicate different fields in each county.  Zala county: active tourism, cultural tourism, water tourism  Somogy county: active tourism, health tourism  Varaždin: cultural tourism, wine tourism  Koprivnica–Križevci county: active tourism, agrotourism (local products)

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Table 2. Benefits and shortages linked to tourism development in the target area (Study on the unexploited tourism potential and investment opportunities in the border region of Hungary and Croatia)5

VŽ KKŽ SOMOGY ZALA Old town and centre of the town of Varaždin Old town of Đurđevac Balaton Balaton Picokijada - Legend of Lakes, medicinal waters and Natural beauties and clean Špancirfest Picoki thermal baths environment

Natural beauties and clean Natural beauties and clean Developed thermal / health Sacral objects environment environment tourism Cultural heritage Adjacency of Drava river Nicely arranged town centres Heviz Varaždincemetary Đurđevački sands Rich cultural programme Lakes and fish ponds ELŐNYÖK Varaždin baroque Developed hunting and fishing evenings Sacral objects tourism Aquaparks Well developed wine Ludbreg - centre of the growing and wine Developed wine tourism and world production gastronomy Cultural heritage

Manifestations

Poor promotion of the area Poor promotion of the area Poor road infrastructure Poor road infrastructure Lack of accommodation Poor infrastructure in Lack of social, cultural and

capacities general Unemployment entertainment programmes

Poor traffic infrastructure Lack of finances Lack of finances Poor promotion of the area Lack of tourism offices and agencies Poor promotion of the area Poor promotion of the area Unemployment Lack of interest of the local Lack of accommodation Lack of accommodation and Lack of finances government and population capacities catering capacities Poor Unemployment and organisation/administratio unfavourable population Lack of joint conception of Lack of joint conception of n structure tourism development tourism development HIÁNYOSSÁGOK Lack of interest and motivation of the local Lack of developed tourism population infrastructure Lake of bike tracks Lack of trained Lack of trained professionals professionals

5Kristina,Svržnjak PhD, Sandra, Kantar prof: Study on the unexploited tourism potential and investment opportunities in the border region of Hungary and Croatia, 2013

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

2.2 Strategy of tourism development in the target area on the basis of planning documents

On the Hungarian side, there is a chance for a more dynamic development in the area of Letenye and Lenti if the positive impacts of the relative state of development in Varaždin and Koprivnica–Križevci counties can be felt. On the whole, it can be ascertained that there are only a few places right by the border region where mutual attraction is possible hereafter. It is greatly influenced by the fact that only along the line of Čakovec- Koprivnica-Virovitica-Slatina-Osijek exists a spatial structural axis relevant to relations in the border region and determinant to the places of tourism developments. The triangle of Čakovec-Koprivnica-Čakovec-Koprivnica-Varaždin can generate attraction, thus besides Letenye, cooperation can become more intensive in the direction of Barcs in Somogy county.6

Tourism is a sector in the border region with unexploted opportunities. We have to take advantage of the fact that the border region of Hungary and Croatia is gaining popularity as a tourist destination among foreigners. In addition, inland tourism is developing at a good pace. Taking demands into account, tourism supply is expanding, so settlements have to create and develop their own image and improve their tourist attractiveness. Tourism is important since its ability to create and keep jobs can become significant.

Ideas on tourism development formulated in Hungary-Croatia IPA Cross-border Co- operation Programme 2007-2013 are quite special and involve a narrow field. These fields are the following:

Development of cycling tourism with the regional development of a network of cycle paths, development of water tourism, hiking and equestrian tourism. Nevertheless, tourism in the investigated target area shows a more diversified picture concerning tourism potential. Consequently, it is desirable to formulate development objectives in several areas of intervention.  Development of tourism basic infrastructure with special regard to the development of accomodation in terms of both quantity and quality;  Developments with outstanding significance in tourism should be given priority. As a result of them, new jobs will be created and income will be generated in the area;  Investments should be carried out in an environment conscious way with environmental-friendly solutions;

6Lóránt, Bali Dr. Ph.D: A horvát-magyar határon átnyúló kapcsolatok jelene és jövője, 2012

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

 Tourism images of settlements should be improved. In terms of views on tourism, the establishment of rest areas in public places and image development are important;  Organizations of Tourism Destination Management should be established and operated, and joint destination development plans should be worked out;  With the coordination of social and product marketing campaigns, tourism and the popularity of settlements and other destinations as well as events, campaigns to promote publicity should be facilitated and supported. Continuous Internet presence should be assured.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

3. DESCRIPTION OF TOURISM DEVELOPMENTS IMPLEMENTED IN THE BORDER REGION OF HUNGARY AND CROATIA

3.1 Regional and temporal specification of the subject investigated

Our assignor had particular expectations concerning the investigated geographic area, which turns out clearly from the assignment. The projects collected haveto/had to be implemented in Somogy, Zala, Varaždin and Koprivnica–Križevci counties. Further shortlisting did not take place regarding locations in the counties. We investigated 7-8 projects in each county. Project locations well reflect the state of tourism in the area, e.g. settlements on Lake Balaton, county towns, towns, thermal spas etc.

Some of the selected projects have already been implemented. The implementation of others is under progress. We reviewed projects for seven years retrospectively as changes in the operation of implemented investments could not take place because of keeping the project maintenance period. Therefore every project was implemented in the planning cycle 2007-2013. On the Croatian side, we could follow the implementation of pre- accession programmes to the EU, which took place in July.

3.2 The system and characteristics of funding sources for tourism developments in Hungary and Croatia

 Hungary acceded to the EU in 2004. In the last 7 years – the period investigated – funding for tourism investments have come almost exclusively from several EU programmes;  In the period of pre-accession, the pre-accession funds provided investment opportunities from the middle of the 1990s: PHARE, ISPA, SAPARD and the preparation facilitating Phare CBC programmes;  Since the accession, owing to the national Operative Programmes, developments and investments can be carried out in the border region within the Operational Programmes of the European Territorial Co-operation and through the European Agricultural Fund for Rural Development, which makes it possible to implement the New Hungary Rural Development Strategic Plan;  This year, in 2013, Croatia also acceded to the European Union, the pre-accession programmes started in 2000. The pre-accession funds were the following: CARDS, PHARE, ISPA, SAPARD and IPA. In Croatia, the national development strategy was worked out in each county separately taking territorial potentials and shortages into account. In the development strategy of the two counties investigated in this study -Varaždin and Koprivnica– Križevci – tourism development is of high priority;

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

3.3 The system of funds, background of supported programmes in Hungary

Funding for tourism developments can come from three funding sources. The most important and significant ones are the EU funds such as the structural funds e.g. the ERDF (European Regional Development Fund) and EAFRD (European Agricultural Fund for Rural Development). There are no national funding sources which finance tourism developments. Another option is the own resources, maybe completed by credit, but in connection with enterprise development exclusively. Nevertheless, since the economic recession in 2008, the majority of enterprises have not had this opportunity. During our investigation, no such investment got into our field of vision.

The invesigated project were implemented only through different programmes of EU funds.

3.3.1 Regional OP – West Pannon Operational Programme (hereafter abbreviated as WPOP) – New Széchenyi Plan

In the sytem of national operational programmes, an operational programme was established for each of the seven regions of Hungary, within which special actions were planned concerning tourism as well.

The objectives ” Tourism Development – Renewal of Pannon Heritage”of Priority 2 of WPOP provided the opportunity to develop tourism based on high-standard services and benefiting from the local cultural heritage:  health tourism and recreation, leisure time improvements based on thermal waters;  an integrated development chain of historic and cultural heritage supported by and complimenting each other;  support for thematic programmes and services organized on a micro-regional basis, around eco-tourism peculiar to the area;  renewal of the system of tourism institutions (establishment of tourist destination management organizations).

3.3.2 Regional OP – South Transdanubia Operational Programme (hereafter STOP)– New Széchenyi Plan

A DDROP 2. prioritásának „A turisztikai potenciál erősítése a régióban” intézkedései adtak lehetőséget a turisztikai fejlesztések megvalósítására Somogy megyében:  Developing key products and complex regional tourism lines in the core areas of tourism;  Expanding the supply of tourism services and improving tourism infrastructure;

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

 The establishment of a destination management organization that implements an efficient marketing strategy.

3.3.3 Environment and Energy Operational Programme (EEOP)– New Széchenyi Plan

The fundamental objective of Environment and Energy Operational Programme is to promote sustainable development in Hungary. Priorities like ”Health and Clean Settlements”, ”Wise Management of Waters”and ”Efficient Energy Use” are supported by the Cohesion Fund, thus the whole area of the country are eligible for funding.Priorities like ”Wise management of Natural Assets”, ”Increase in the Use of Renewable Energy” and ”Sustainable Lifestyle and Consumption” are supported by the European Regional Development Fund, which regions of Convergence NUTS II (West-Transdanubia, , South Transdanubia, , the and the ) are eligible for.

3.4 The system of funds, background of supported programmes in Croatia

Our study does not intend to describe the whole system of funding programmes. However, their significance in tourism developments is also remarkable. In spite of the fact that in Croatia, credit facilities of financial institutions are favourable, we could not find any considerable tourism investments implemented from both own resources and credit. As a result of the lack of capital due to the economic recession, investors are cautious in tourism as well, they are waiting or carry out unrecorded projects from thir own resources.

3.4.1 Interreg III A Slovenia-Hungary-Croatia Neighbourhood Programme 2004- 2006

One of the Interreg programmes implemented in Hungary was the Slovenia-Hungary- Croatia Neighbourhood Programme 2004-2006, which opened up the opportunity to improve regional cooperation in the border region of Hungary and Croatia, to promote the establishment of social cohesion and to facilitate sustainable development and attempts at integration of the neighbouring countries. As a result of the cooperations, several cross- border partnerships were established, which provided the basis for tourism developments in the following programme period. In the programme, tourism development had an outstanding role: the specific programme objectives included the development of the relatively new types of tourism such as agro-, eco- and cultural tourism. This programme was unique among the INTERREG Community Initiative Programmes implemented in Hungary because it also supported agricultural developments. Environmental protection and conservation was of primary importance in the programme: in the field of

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia conservation, it supported the establishment, management and marketing of cross-border protected areas.7

3.4.2 Slovenia-Croatia IPA Cross-border Co-operation Programme 2007-2013

In terms of relations in the border region, the Slovenia-Croatia IPA Cross-border Co- operation Programme is also significant, which is financed from the European Regional Development Fund of structural funds in Slovenia and the IPA pre-accession fund in Croatia. The first call for proposals concerning border region of Slovenia and Croatia in programme period 2007-2013 was announced in April 2009.

3.4.3 Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013

The instrument of IPA (Pre-Accession Assistance) – known as Phare, Sapard and Ispa in Hungary before 2004 ‒ provided the opportunity for Croatia to receive EU funds before their accession to the EU on 1st July, 2013.

Cross-border co-operation programmes helped Croatia to provide the means for tourism developments. The long-term overall objective of the programme is to promote culture and knowledge-based development founded on the successful management of natural and cultural heritage and the intensive socio-economic interaction between the two sides of the border.

From the aspect of border region relations, the Hungary-Croatia IPA Cross-border Co- operation Programme is of profound significance, which is financed through the ERDF Structural Funds in Hungary and the Pre-accession Fund in Croatia. The first call for proposals of the programme period 2007-2013 was announced in April, 2009. The IPA funds for the first three years of the programme (2007-2009) could be contributed to the aims of sustainable development in a smaller amount (EUR 4,9 million), and the majority of them (EUR 6,8 million) to the aims of economic cooperation in the border region. It is expected that the programme will offer further opportunities for development in the field of tourism. All things considered, the development of tourism, conservation and utilization of areas with good conditions are great potentialities in the border region, thus the chapter of tourism provides an important opportunity to strenghten cross-border relations.8

In terms of our study it is notable that the second specific objective of the first call for proposals was ”Creating a sustainable, joint regional tourism product in the area of the

7 Report on the Execution of the Budget of the Republic of Hungary for the Year 2008, chapter XIX

EU developments, 2009

8Kopint-Tárki: Nemzetközi és határmenti együttműködések támogatása, 2010

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Mura-Drava-Danube as well as in surrounding natural and rural areas”. The tourism Product Plan concerning the programme area was made from this funding, which provides the framework for the tourism applications of the following calls for proposals.

3.5 Review of investigated tourism developments according to location, themes and order of magnitude

Implemented tourism investments according to the locality for investment A – Zalakaros B – Zalaegerszeg C – D – E – Zalaszentgrót F – G – Hévíz H – Igal I – J – K – Zamárdi L – Siófok M – Balatonszárszó N – -Rádpuszta O – Legrad P – Őrtilos Q – Nagykanizsa R – Koprivnica S - Nagyatád T – Krizevci U – Varaždin V –Lepoglava W – Krapina-Zagorje X - Klenovnik

The aim of our study is to describe tourism developments (Attachment No.4). We demonstrated the real locations for project implementation on the map. The locations concerned are the following:  In Zala county: Zalaegerszeg, Zalakaros, Garabonc, Bagod, Vonyarcvashegy, Hévíz, Zalaszentgrót (location for two projects)  In Somogy county: Igal, Patca, Marcali, Zamárdi, Balatonszárszó, Balatonlelle, Siófok (location for two projects)  In Varaždin county: Varaždin (location for five projects), Klenovnik, Lepoglava, Krapina-Zagorje  In Koprivnica-Križevci county: Legrad, Koprivnica (location for three projects), Križevci (location for three projects)

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

When marking the locations for projects, we indicated the location for implementation or the residence of the project owner. In the case of cycle path development projects and the development of Marian pilgrimage, it was irrelevant to indicate the whole route. It is observable that locations for project implementation are geographically more balanced on the Hungarian side, which is due to the fact that during the selection process we had the opportunity to choose from several projects, so we could take notice of it. However, on the Croatia side, we had no opportunity to do the same. It is peculiar to the whole area that towns and major holiday resorts have a greater share in the tourism development funds. It can be noticed on the Croatian side that the majority of projects were implemented in county or bigger towns. In the investigated area, tourism capacities represent themselves almost exclusively in the towns mentioned above. Also, it seems that towns and counties possess the management capacities necessary for development projects. It is important to mention here that the working language of Hungary-Croatia IPA Cross- border Co-operation Programme 2007-2013 is English, which made disproportionately difficult for small settlements and other organizations to apply because of the extra costs incurred. (Language requirements did not cause a problem for the management of local and county development agencies.) The themes of the selected projects represent a diversified picture of the types of tourism in the investigated counties: thematic development of thermal and medicinal spas, improvement of hotel wellness services, development of equestrian tourism, quality improvement of accomodation, organization of demonstrations on sustainable lifestyle, development of tourist programmes in the area of Lake Balaton, beach development, development of cycle paths, the initiation of local products into tourism, development of wine tourism, establishment of tourist information centres and preservation of cultural heritage. These developments adjust in the broadest outlines to the directions of tourism developments in both the Hungarian and Croatian counties. On the Hungarian side, projects were mainly implemented by profit-oriented enterprises, some of them by business associations founded by local governments and one or two local governments and non-governmental organizations from the non-profit sector also acted as project implementers. On the Croatian side, with only one exception, local governments are involved in project implementations, so it is not by chance that individuals and enterprises concerned with tourism expect local governments to take measures in tourism development. Regarding the amount of funds on the Hungarian side, the selected projects were implemented in a total amount of EUR 20 million, the rate of support intensity was 46%. The average budget of a project was EUR 1,230,000. The project with the lowest budget cost EUR 130,000, and the highest budget was EUR 6,350,000. Regarding the amount of funds on the Croatian side, the selected projects were implemented in a total amount of EUR 11,465,000, the rate of support intensity was 77%. The average budget of a project was EUR 818,500. The project with the lowest budget cost EUR40,900, and the highest budget was EUR 1,999,000.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

4. DESCRIPTION, EVALUATION AND COMPARISON OF KEY DEVELOPMENT PROJECTS

4.1 Somogy and Zala counties

Selected projects were reviewed on the basis of evaluation questionnaires (Attachment No.2), which were forwarded to us by the project owners. Hungary has been a member country of the EU since 2004, so we could evaluate the implemented tourism investments on the grounds of the implemented projects of a whole planning cycle.

The division of investors among the projects was the following: two local government projects were implemented by the town of Marcali and Siófok, two projects were implemented by economic organizations of local governments, the investments of two non- governmental organizations and tourism investments of ten enterprises were also implemented.

In each case, the project owner - which provided information about the projects described - was the Lead Partner. There were no partners involved mainly in projects implemented by enterprises, whilst investments aimed at shaping attitude there were up to eight partners. It depended on the support structure at any time. Local governments, non-governmental organizations and enterprises also acted as partners.

The areas of development were as follows:  Development of tourist destinations  Development of accomodation capacity – in terms of both quality and quantity  Tourism product development – programmes, elements of active tourism  Other developments – environmental education, awareness raising

Projects were post-financed, and the support intensity of for-profit investments was approx. 40%. In spite of these conditions, it can be ascertained that financing was not a problem or caused slight difficulty for project owners.

In the majority of projects, no problems arose during project implementation. Surmountable lack of funds occured in one or two cases, while deadline shifts caused alterations with only a few projects.

The projects described were successfully implemented, their effectiveness had a measurable impact on the particular tourist destination.  In terms of social effectiveness: increase in health and welfare, increase in employment (2-5 persons/project), improvement of education and an easier access to jobs and services was observed.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

 In terms of economic effectiveness: profitability improvement, increase in economic efficiency, improvement in competitiveness and in infrastructural supply can be noticed.  In terms of environmental effectiveness: increase in efficient energy use and the rate of renewable energy use can be observed.

Some projects are especially successful in the establishment of tourism cooperation networks.

4.1.1 Zala county

Eight projects were selected in Zalaegerszeg, Zalakaros, Garabonc, Bagod, Vonyarcvashegy, Hévíz and Zalaszentgrót. With the exception of Garabonc and Bagod, they were investments carried out in towns. All of these developments were implemented in the surroundings of thermal and medicinal spas, although they were not related to thermal and health tourism in each case.

Types of investments on the basis of their themes:  Improvement of wellness and fitness services in hotels: Zalaegerszeg (Hotel Arany Bárány), Zalakaros (Family wellness), Hévíz (Hotel Európa Fit)  Development of accomodation capacity combined with quality improvement: Vonyarcvashegy (Zenit Hotel), Zalaszentgrót (Fiáker Guest house and Restaurant)  Programme development: Garabonc (Theme park)  Development of equestrian tourism: Bagod (Riding centre)  Environment conscious and awareness raising development: Zalaszentgrót (Local value- Place of value)

The project Local value – Place of value was implemented in Zalaszentgrót in the framework of Environment and Energy Operational Programme supported by the European Reginal Development Fund (ERDF) as a ”Sample project promoting sustainable lifestyle and consumption alternatives”. The project was implemented by Celodin Zala Foundation.

The rest of the tourism development projects in Zala county was implemented by enterprises and business associations in the framework of New Széchenyi Plan and with the support of the West Pannon Operational Programme.(Attachment No.4)

Among the selected investments, thermal, helth and wellness tourism developments are the most significant in Zala county. The investments implemented in Garabonc and bagod are also located in catchment areas of thermal spas. This type of tourism is one of the most significant in the region compared to other parts of the country. Thermal water endowments of Zala county are outstanding are are also determining in the investigated

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia border region. Hévíz is the most remarkable natural medicinal lake in Hungary with an international reputation and high quality health and wellness services. It is followed by Zalakaros, where a large-scale complex spa development project has been completed recently, which strengthens the prominent place of Zalakaros in domestic and international tourism. Lenti and Kehidakustány also offer excellent, high-standard health and thermal services. Besides the thermal spa, there is also an aquacity in Zalaegerszeg. In the last 10- 15 years, several smaller thermal spas have been opened e.g. in Zalaszentgrót, Bázakerettye, Pusztaszentlászló and , but they operate only seasonally. The development of this type of tourism is expected to be steady in the future and international demand is likely to generate new, high-quality investments.

„Extension-modernization-development of the courtyard wing of Hotel Arany Bárány with a wellness and fitness unit and a conference room"

NYDOP-2.1.1/I-11-2011-0035 Name of beneficiary: West-Hotel Kereskedelmi és Szolgáltató Vendéglátóipari Kft. Location of development: Zalaegerszeg Duration: 15.05.2012 – 30. 09.2013 Total cost of development: HUF280,000,000 Amount of funding: HUF 130,435,180 Rate of support: 46 % Amount of own resources: HUF149,564,820 Support programme: WPOP – Renewal of Pannon Heritage (Development of tourism services) Source of funding: European Regional Development Fund Web: www.aranybarany.hu

Project description: Expansion of hotel services with a wellness and fitness unit, conference room and office and storage facilitiesby West-Hotel Kft. Following the complete demolition of the courtyard extension-wing, a fifth floor was built. Other developments: on the ground, first and second floors: office, storage and filing units; third floor: a small conference room; fourth floor: a wellness unit and saunas; fifh floor: a fitness unit, procurement of means of entertainment. The aim of the development: expansion of the range of services, obtaining a market leader position, increasing the utility rates of the hotel, hotel services to be upgraded to 4-star category.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

”Development of family wellness services in Gránit Spa and Experience Bath in Zalakaros”

NYDOP-2.1.1/F-12-2012-0004 Name of beneficiary: Gránit Gyógyfürdő Zrt. Location of development: Zalakaros Duration: 18. 03. 2013 – 31. 08. 2013 Total cost of development: HUF 759, 440,095 Amount of funding: HUF 220,000,000 Rate of support: 29 % Amount of own resources: 539 440 950 HUF Support programme: New Széchenyi Plan – West Pannon Operational Programme Source of funding: European Regional Development Fund Web: www.furdo-zalakaros.hu

Project description: During the investment, a two-storey children zone was established in the indoor area of the experience bath and the sports pool with low utilization was reconstructed on the ground floor. Two children’s pools for the age group 6-7, a pool for children between 3-6 and two pebbling pools were built in the pool park. The experience pool was completed with a suspension bridge, water toys with net and a great number of water attractions. In the building complex, the range of attractions include suspension bridges, slides of different shapes and difficulty levels, climbing ropes, a family sauna at 40-50 °C, a Finnish sauna, a salt pit and a playhouse for children, a junior playing zone, mother-baby rooms and visitors are welcome with a renewed family restaurant and spacious rest areas. Modernization of the indoor bath was carried out. During the investment, development of rest areas, renovation of the area of medicinal pool and facade, establishment of an aquafitness pool area and the development of restaurant-garden connection was implemented.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Establishment of Garabonciás historical theme park”

NYDOP 2.1.1/I-11 Name of beneficiary: Karos-Vet Kft. Location of development: Garabonc Duration:18. 01. 2012 – 31. 12. 2013 Total cost of development: HUF 110,000,000 Amount of funding: HUF 50,000,000 Rate of support: 45 % Amount of own resources: HUF 60,000,000 Support programme: WPOP – Renewal of Pannon Heritage (Development of tourism services) Source of funding: European Regional Development Fund Project description: The specific objective of the project was to establish a theme park on historic grounds, which offers recreation for all age groups with special emphasis on the entertainment of the youth.

The elements of investment were the following:  Castle of Princess Hannah: a castle made of bricks with a watch-tower, a stage, an arena, an ambulatory with an arcade below and a gallery of the portraits of Hungarian kings  7-chiefs yurt camp: Mongolian tents with the illustrated history of the Hungarian conquest and a display of period objects, tools and clothes.  Archery field: a field with 4 positions. Procurement of different types of bows.  Electric gokart track: from the age of 4 to 14.  Riding ring: suitable for horse-riding, steeplechase and show-jumping.  Cheese plant: suitable for the production of milk, cottage cheese, sour cream, cream, yoghurt, butter and cheese.  Open kitchen: outdoor kitchen with a grill.  Castle playground

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

”Development of the riding centre in Bagod”

ROP-1.2.2.-05/1-2005-08-0004/32

Name of beneficiary: FRIGO-PLUS Kereskedelmiés Ipari Kft.

Location of development: Bagod

Duration: 01. 05. 2006– 31. 12. 2007

Total cost of development: HUF301,817,394

Amount of funding: HUF87,527,044

Rate of support: 29%

Amount of own resources: HUF214 290,350

Support programme: WPOP– Renewal of Pannon Heritage (Development of accomodation capacity)

Source of funding: European Regional Development Fund

Project description: The development aimed at the diversity of riding services and expanding the high season. The investment implemented the following: a 24-box stable in compliance with all the modern requirements, a covered riding arena of 1,700 m², a squash court, a pool for extinguishing water, a dung container, a sewage collector and five apartments to accomodate up to 15 people altogether. During project implementation, the procurement of animals and tools also took place: seven horses, a horse exerciser, a horse solarium, a horse vacuum cleaner as well as feeders and water troughs made the investment complete.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

”Local value – Place of value!”

KEOP-6.2.0/B/2009-0012

Name of beneficiary: CELODIN Zala Foundation

Location of development: Zalaszentgrót

Duration: 01. 07. 2001– 29. 02. 2012

Total cost of development: HUF88,592,545

Amount of funding: HUF 84,162,537

Rate of support: 95%

Amount of own resources: HUF4,430,008

Support programme: Environment and Energy Operational Programme- Impementation of sample projects promoting sustainable lifestyle and consumption alternatives

Source of funding: European Regional Development Fund

Project description: A real estate of 134,55 m² was built with a shop downstairs selling only products of local farmers, producers and craftsmen. Upstairs there is a training room, which is the venue of knowledge dissemination in environment conscious lifestyle and food consumption among citizens and training for local farmers. The building is a passive house, which is operated by energy from the solar pannels placed on the roof, and a soil heat pump is used for its heating and cooling.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Expansion and development of Helikon Tavern Guest House to provide a range of complex quality tourism products”

NYDOP 2.3.1/A

Name of beneficiary: Taverna Pince Kereskedelmi és Vendéglátóipari Kft.

Locality of development: Vonyarcvashegy

Duration: 07. 05. 2007 – 22. 11. 2011

Total cost of development: HUF443,247,359

Amount of funding: HUF 129,117,955

Rate of support: 29%

Amount of own resources: HUF 314,129,404

Support programme: WPOP – Renewal of Pannon Heritage (Quality improvement of high quality accomodation)

Source of funding: European Regional Development Fund

Web: www.helikontaverna.hu

Project description: The aim of the project was the expansion of Helikon Tavern Guest House and its upgrading to a 4-star hotel. In the new building, there are 35 rooms, a conference room and a wellness unit, thus with the already existing buldings altogether, a new hotel with its historic building parts, a panoramic view of Lake Balaton as well as a restaurant, conference room and wellness centre was established, which offers complex, high quality sevices. Family friendly and sustainable elements (sun collector, geothermal energy) were implemented.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Renaissance – Rebirth in Hotel Európa Fit ****superior”

NYDOP 2.1.1/I-11

Name of beneficiary: HÉVINVEST SPA-GOLF Idegenforgalmi és Szolgáltató Zrt

Location of development: Hévíz

Duration: 01. 12. 2011 – 13. 11. 2012

Total cost of development: HUF39,859,000

Amount of funding: HUF24,912,050

Rate of support: 40%

Amount of own resources: HUF 23,915,000

Support programme: WPOP – Renewal of Pannon Heritage (Development of tourism services)

Source of funding: European Regional Development Fund

Web: www.europafit.hu

Project description: A new professional sauna world was created in the gallery of the experience bath and the already existing saunas were also modernized. A brand new wellness pool was built connected to the indoor swimming pool, where active recreation is provided with the help of conducted programmes. The newly built sauna world consists of an enormous Finnish sauna with a panoramic view, an experience shower, a yoga and relaxation room and a steam bath.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Capacity improvement in Fiáker Guest House in Zalaszentgrót”

NYDOP-2.2.1/B-09-2010-0007

Name of beneficiary: Fiáker Gastro Kereskedelmi és Szolgáltató Kft.

Location of development: Zalaszentgrót

Duration: 26. 07. 2010 – 19. 12. 2011

Total cost of devepolment: HUF136,000,000

Amount of funding: HUF47,600,000

Rate of support: 35%

Amount of own resources: HUF88,400,000

Support programme: WPOP – Renewal of Pannon Heritage (Increasing accomodation capacity and improving services in holiday homes, youth hostels, and lower category guest houses)

Source of funding: European Regional Development Fund

Web: www.fiaker.hu

Project description: As a result of the investment, the kitchen has been rebuilt and a changing room for the kitchen staff was constructed. The accessibility of the building was achieved with the accessibility of the rooms. The new rooms with 4-star amenities offer accomodation to families. In the newly-built wing of the building, there is a conference room, a cloakroom and a plumbing unit as well as the new rooms are also located there, in the attic.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

4.1.2 Somogy county

Eight projects have been selectedin the town of Igal, Marcali, Siófok, Zamárdi, Balatonszárszó, Balatonlelle and the settlement of Patca. Most of the developments were carried out in settlements on Lake Balaton. Four projects were implemented in the surroundings of thermal and medical spas and aimed at the improvement of medical and wellness services. The rest of the investments were directed towards programme establishment and development.

Types of investments on the basis of their themes:  Improvement of wellness and fitness services in hotels: Igal (Igal Spa), Marcali (construction of a medicinal pool in the leisure centre)  Improvement of accomodation capacity: Zamárdi (Wellamarin Family Wellness Hotel)  Programme development: Patca (Katica Farm innovative playhouse), Balatonlelle-Rádpuszta (improvement of programme services)  Beach development: Siófok (Main beach, Galérius Spa)  Environment conscious and awareness raising development: Balatonszárszó (Complex sustainability sample project)

The Complex Sustainability Sample Project was implemented in Balatonszárszó in the framework of Environment and Energy Operational Programme and financed by the ERDF as a ”Sample Project promoting sustainable lifestyle and consumption alternatives”. The project was implemented by the Lutheran Conference and Mission Home as a religious institution. This project exemplifies the environment conscious attitude, which is gaining ground in tourism developments as well.

The significance of ecotourism is growing among the branches of tourism. Environment consciousness is gaining ground among the needs of tourists. Adopting to it, the number of these elements is increasing in the tourism supply: firstly, the aspects of near-nature construction and choice of locality and secondly, the use of natural materials, traditional methods and low-energy technologies are emphasized during the implementation of developments. The use of renewable energies and energy efficiency are also important elements of these environment-friendly investments. Support structures are putting more and more emphasis on the enforcement of environmental aspects and the development of ecotourism services among tourism developments. This tendency is proved by Priority 2 of the second call for proposals of Hungary-Croatioa IPA Cross-border Co-operation Programme 2007-2013, which indicates two areas of intervention: sustainable environment and tourism, sustainable tourism in the area of Mura–Drava-Danube.

Somogy county has excellent natural and ecological endowments for the development of ecotourism, which more and more local governments and enterprises are trying to benefit from. A good example is the ecotourism supply in Zselic, which has received international

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia recognition. Zselic and its surroundings is the least light-polluted area of Hungary. The title International Darksky Park was established by the International Darksky Association. For the first time in Europe, the landscape protection area of Zselic received this recognition – together with Galloway Park – on 16th November, 2009. The rest of tourism development projects in Somogy county were implemented by two local governments, two economic organizations of local governments and other enterprises and business associations in the framework of New Széchenyi Plan with the support of South- Transdanubia Operational Programme. (Attachment No.4)

„Expansion of Igal Medicinal Spa”

DDOP-2.1.1./B-09-2009-0002

Name of beneficiary: Igal- Fürdő Üzemeltető ésSzolgáltató Kft.

Location of development: Igal

Duration: 01. 06. 2010– 15. 05. 2012

Total cost of development: HUF 399,800,000

Amount of funding: HUF 199,900,000

Rate of support: 50%

Amount of own resources: HUF 199,900,000

Support programme: STOP– Development of thermal and medicinal baths and thematic attractions

Source of funding: European Regional Development Fund

Web: www.igal.hu

Project description: As a result of the project, the built-up area has increased by 1400 m². A new reception area was built with a snack-bar and two shops. Separate male and female changing rooms with new showers for 300 persons each were also constructed. Three new treatment rooms were added to the medical unit. New pools were also built, thus water surface has increased by 150m²: an indoor experience pool with a direct access to an outdoor pool, an indoor children’s adventure pool and an outdoor experience pool with medicinal water. The sauna world has also expanded with two Finnish saunas for six persons each, two infrasaunas for six persons each and a plunge pool.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Establishment of an innovative playhouse”

DDOP-2.1.1/I-11-2011-0003

Name of beneficiary: BPR CONSULT Kft.

Location of development: Patca – Katica Farm

Duration: 29. 06. 2011-13. 02. 2012

Total cost of development: HUF 110,000,000

Amount of funding: HUF44,996,598

Rate of support: 50% (41% due to surplus investment)

Amount of own resources: HUF 65,003,402

Support programme: STOP– Development of thermal and medicinal baths and thematic attractions

Source of funding: European Regional Develpment Fund

Web: www.katicatanya.hu

Project description: A playing area of nearly 400 m² was built with underfloor heating and accessibility and three slides of different sizes, which can be used all year round. For the smallest, there is a wavy one which is 5 metres tall and 20 metres long. The blue slide is 5,5 metres tall, starts with a short freefall and ends in a ball pool. The brave can prove themselves safely on the red slide and experience total freefall. There is also a toddler and a four-storey children playhouse. For adults, a two-storey playhouse was built to return to their childhood. The building is connected to the Farm restaurant and social rooms by a small corridor.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Service quality improvement and construction of a new medicinal pool of 200 m² in Marcali Leisure Centre”

DDOP 2.1.1/D-2f

Name of beneficiary: Local government of Marcali

Location of development: Marcali Spa and Leisure Centre

Duration: 16. 02. 2009 – 13. 07. 2011

Total cost of development: HUF 246,000,000

Amount of funding: HUF 123,000,000

Rate of support: 50%

Amount of own resources: HUF 123,000,000

Support programme: South Transdanubia Operational Programme–Increasing the tourism attraction of Lake Balaton area

Source of funding: European Regional Development Fund

Web: www.marcali-furdo.hu

Project description: A new pool of 200 m² full of experience elements and an adventure slide was built. Significant mechanical modernization took place as part of the development. A mobile pool hoist was procured for disabled guests to use both indoor and outdoor pools free from care.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Construction of Wellamarin Family Wellness Hotel in Zamárdiban”

DDOP 2.1.2-9

Name of beneficiary: Wellamarin Kereskedelmi és Vendéglátó Kft.

Location of development: Zamárdi

Duration: 27. 10. 2008 – 26. 06. 2011

Total cost of development: HUF 1,900,000 000

Amount of funding: HUF 575,241,000

Rate of support: 30%

Amount of own resources: HUF 1,324,758,000

Support programme: South Transdanubia Operational Programme – Improvement of accomodation and tourism services

Source of funding: European Regional Development Fund

Web: www.wellamarin.hu

Project description: The 4-star Wellamarin Wellness Hotel was built in Zamárdi near the free beach. It provides a complex package of services: hotel rooms and apartments, wellness units, sports facilities, conference facility, recreational and medical services as well as preventive gastronomy. Number of hotel beds: 308. Number of rooms: 118. Number of new wellness services: 16. Number of rooms with accessibility: 6. Number of hotel beds with accessibility: 18. Number of services with accessibility: 16.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Development of the Main Beach in Siófok”

DDOP 2.1.1/D-09

Name of beneficiary: Balaton-Parti Fenntartó és Hasznosító Kft.

Location of development: Siófok

Duration: 17. 09. 2010 – 07. 10. 2011

Total cost of development: HUF 389,794,000

Amount of funding: HUF 194,897,000

Rate of support: 50%

Amount of own resources: HUF194,897,000

Support programme: South Transdanubia Operational programme – Development of complex tourism product packages at Lake Balaton

Source of funding: European Regional Development Fund

Web: www.siofok.hu

Project description: The development ensured the disabled to move around free from care and expanded sports facilities. Up-to-date playgrounds were constructed in compliance with legal requirements. The unified garden image of the beach was created, greenery was increased, the family-friendly nature of the beach was strengthened. The following technical developments were completed: oudoor- and floodlights on the Main Beach of Siófok, expansion of internal drinking water and sewerage system, 10 pieces of well- designed stairs for access to the water, closed circuit security camera system as well as accessibility for all disabled groups and family-friendly developments.

 

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Complex sustainability Sample Project in the Lutheran Conference and Mission Centre in Balatonszárszó”

KEOP 6.2.0/B/09

Name of beneficiary: Lutheran Conference and Mission Centre

Location of development: Balatonszárszó

Duration: 22. 08. 2010 – 25. 04. 2012

Total cost of development: HUF 55,429,931

Amount of funding: HUF 52,658,434

Rate of support: 95 %

Amount of own resources: HUF 2,771,497

Support programme: Environment and Energy Operational Programme – Sample projects promoting and disseminating sustainable lifestyle and consumption alternatives

Source of funding: European Regional Development Fund

Web: www.balatonszarszo.lutheran.hu

Project description: Installation of a rainwater/greywater recycling system: collection of rainwater in a container of 48 m²sunk into the ground and then pumping it into toilets with an air pressure tank. Construction of a covered, weather and theft-protected bicycle storage room with a closed pergola and procurement of public bicycles. Development aimed at saving heating/cooling energy: installation of a wall heating and cooling system. Construction, procurement of equipment and installation needed for the use of renewable energies: installation of a hot-water generation system with solar collectors, procurement of a pellet boiler, construction of the boiler room, installation of a grid-connected solar panel system. Project communication activities: building a dynamic website, organization of a regional professional conference.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Development of tourism services in Balatonlelle-Rádpuszta Inn and Leisure Centre”

DDOP 2.1.1/I-11

Name of beneficiary: Antal Zoltán Fekete, sole proprietor

Location of development: Balatonlelle-Rádpuszta

Duration: 28. 08. 2011 – 31. 07. 2012

Total cost of development: HUF100,020,000

Amount of funding: HUF50,000,000

Rate of support: 50%

Amount of own resources: HUF 50,020,000

Support programme: South Transdanubia Operational Programme- Development of tourism services

Source of funding: European Regional Development Fund

Web: www.radpuszta.hu

Project description: Results: new parking spaces; expansion of vehicle fleet (new charabancs, wagonettes, a state coach and a pony carriage) for quality horse-drawn carriage rides full of adventure. For children, a playgroundwas constructed and an air castle was put up. A new minibus runs regularly to make Rádpuszta comfortably accessible for guests in the area. Grandstand benches were built for events, a new public address system was installed, outdoor lights and a mobile stage are available. The procurement of archery equipment took place, so archery competitions can be arranged. There are new horses in the riding school and the sheepfold system of the estate was expanded.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Development of services in Galerius Spa to increase the tourism attraction of the area, to expand the high season and to increase independence from environmental impacts”

DDOP 2.1.1/D-2f

Name of beneficiary: Local government of Siófok

Locality of development: Siófok

Duration: 12.05. 2009 – 29. 09. 2011

Total cost of development: HUF512,631,000

Amount of funding: HUF 97,400,000

Rate of support: 19 %

Amount of own resources: HUF 456,241,590

Support programme: South Transdanubia Operational Programme– Increasing tourism attraction of Lake Balaton area

Source of funding: European Regional Development Fund

Web: www.siofokportal.hu

Project description: The aim of the project is to expand the range of services already available in Galerius Spa. In the framework of the development, a water slide leaving and returning to the building, an outdoor thermal pool suitable for operation in winter as well and an experience sauna world in accordance with the latest European trends were constructed. There we can find the following services: salt cave, ice cubicle, Jacuzzi (hot tub), sauna and aromatic sauna. As a result of the development, the simultaneous capacity of the building increased by approx. 45%.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

4.2 Koprivnica-Križevci and Varaždin counties

During data collection concerning tourism development projects, we faced serious obstacles on the Croatian side. There is no unified data accessible about tourism developments, on the basis of which we could select the relevant projects. The only exception was the information collected from Hungary-Croatia IPA Cross-border Co- operation Programme and the helpfulness of the programme workers. Eventually the necessary data was collected through channels provided by the partners of the project Invest-Pro, tourism workers of the counties concerned and others with the help of interpreters and personal contacts according to the interview sketch in Attachment No.3.

Croatia has been a member of the European Union since 2013, so we could find projects from the preceding period which were implemented through pre-accession funds, other EU funds and national financing.

On the Croatioan side, we investigated 14 projects in Koprivnica-Križevci and Varaždin counties.

The division of implementers among the projects was the following: 13 local government projects were implemented by Koprivnica (3 projects), Križevci (3 projects), Varaždin (2 projects), Legrad (1 project) Lepoglava (1 project) and Varaždin county (3 projects). Besides, one enterprise implemented tourism investment. It can be explained by the fact that the range of funding sources for development was not accessible for the for-profit sector except for some elements of IPARD. The EU funds listed were only accessible for authorities (water and environmental protection), local governments, counties and institutions but not for the entrepreneurial sector.

In 13 of the described projects, the named project owner was the Lead partner. In 3 of the impemented projects, a Hungarian organization was the Lead partner. All of the projects except for the investment carried out by the enterprise were implemented in cross-border partnership. It always depended on the support structure. Local governments, institutions, authorities and non-governmental organizations acted as partners.

The areas of development were as follows:  Cycling tourism  Cultural tourism  Religious tourism  Thematic routes (gastronomy and wine routes)  Developmentof tourist destinations (information centres)  Tourism product development – programmes, elements of active tourism  Other developments – renewal of local traditional products

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

The projects were financed through CARDS(1), PHARE(1), IPARD(1), Interreg IIIA Slovenia- Hungary- Croatia Neighbourhood Programme 2004-2007(3), Hungary- Croatia IPA Cross-border Co-operation Programme 2007-2013(6) and Slovenia- Croatia IPA Cross-border Co-operation Programme 2007-2013(2).

The projects were post-financed and the support intensity of investments was 77%. Under these conditions it can be ascertained that financing was not a problem or caused slight difficulty for project owners.

In the majority of projects, no problems arose during implementation. Surmountable lack of funds occured in one or two cases whilst deadline shifts caused alterations with only a few projects.

The projects described were successfully implemented, their effectiveness had a measurable impact on the particular tourist destination. Each project was especially successful in the establishment of tourism and other cooperation networks.

Half of the projects have had local, projects for the development of cycling tourism and thematic routes have had regional impacts, and there are international projects as well among the selected ones.

Six of the investigated projects are in progress, all of them received funding through the 2nd and 3rd calls for proposals of Hungary-Croatia Cross-border Co-operation Programme 2007-2013.

Project success lies in accurate planning, fair financing and the punctuality of meeting deadlines.

The most distinctive feature of tourism in Croatia is the difference between seaside and continental tourism. It is estimated that the proportion of tourism products and returns is 30-70% for the benefit of the seaside. Tourism attractions of the investigated area need development so that the destination, the continental tourism supply characteristic in Koprivnica-Križevci and Varaždin counties will become considerable in the tourism supply of Croatia. The main direction of tourism in the investigated counties is capacity development especially in the case of hotels, guesthouses and village accomodation. At present, the county towns, Kapronca and Varaždin have scarce accomodation capacity which greatly influences their tourism carrying capacity. This field is a strategic issue of tourism development, which is determined by two factors with opposing influence.  Both counties, but mainly county towns have their recognizable unique image, which is rooted in their traditions. Varaždin is a Baroque town with nicely renovated historic buildings and cultural heritage revived, and Kapronca, the developing town with Renaissance traditions relies on its advanced agriculture and food processing (e.g. Podravka factory). Based on these endowments, events and festivals with great traditions are organized year by year with more and more

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

visitors, the number of which is limited by the accomodation capacity in some respects.  Accomodation developments can be implemented almost exclusively with the involvement of private equity. Construction and rebuilding of hotels and guesthouses count as large-scale investments, however, enterprises have withdrawn from this field since the econimic crisis started in 2008, so this type of developments have not been launched recently.

The national tourism strategy draws up the development directions of continental tourism. The main direction of tourism in the investigated counties is the development of accomodation capacity, especially in hotels, guesthouses and village accomodation. In Koprivnica-Križevci county, the improvement of rural and agro tourism as well as particular elements of active tourism is needed, and in Varaždin county, the development of cultural tourism supply is of priority. The intention to develop wine tourism is characteristic in both counties and there are nice examples of these efforts among the selected projects.

In Croatia, national financing of tourism is a sector responsibility. Support from central funds is implemented through institutions of local and county governments and tourism communities. These funds are not used for investments, but they can be appropriated for the implementation and marketing of important events in tourism. It is simpler to get this type of funding and to settle the accounts than in the case of EU funds, but they are partly or completely post-financed and require 30-40% of own resources. Their duration is typically a year.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

4.2.1 Koprivnica-Križevci county

„Legrad and Őrtilos on bike”

Name of beneficiary: Nemzeti Infrastruktúra Fejlesztő Zrt.

Partners: Local government of Legrad, Local government of Őrtilos

Location of development: Őrtilos and Legrad

Duration: 02.2013 – 10. 2014.

Total cost of development: EUR 1 518,097,30

Amount of funding: EUR 1,290,382,70

Rate of support: 95%

Amount of own resources: EUR 227, 714,60

Support programme: Hungary-Croatia IPA Cross-border Co-operation Programme 2007- 2013 – 3rd round

Source of funding: European Regional Development Fund

Project description: Őrtilos and Legrad (Légrád) are not only neighbouring settlements on the two sides of the Hungarian and Croatian borders but both settlements are located along cycle paths. Consequently, it was obvious for the two settlements to develop their infrastructure for cycling tourism jointly. In the area of Őrtilos-Szentmihályhegy, road widening and road surface repair will serve peaceful cycling, and in Legrad, cycle paths covered with asphalt are planned to be built for the same reason. Later, partners would like to recommend their joint developments to the target audience as an attraction of a cross- border joint region.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Bicycle oasis”

Name of beneficiary: Local government of Koprivnica

Partners: Local Government of Hévíz

Location of development: Koprivnica and Hévíz

Duration: 2013 - 2014

Total cost of development: EUR 536,671,74

Amount of funding: EUR 509,838,16

Rate of support: 95%

Amount of own resources: EUR 26,833,58

Support programme: Hungary-Croatia IPA Cross-border Co-operation Programmme 2007-2013

Source of funding: European Regional Development Fund

Project description: Members of the partnership are well known for their health and active tourism and especially for their cycling culture. The project aims at expanding the already available range of tourism services with the promotion of cycling. They intend to establish well-equipped bicycle sharing systems, to digitize the cycle paths of the region and to motivate tourists to make use of the new services. They would like to develop the new bicycle sharing system at the popular tourist spots in Koprivnica and Hévíz.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Development of a cycle path network and related services in the natural surroundings of the rivers Mura and Drava"

Name of beneficiary: Local government of Nagykanizsa

Partners: Koprivnica; Tourist Community of Međimurje County; Zalakaros

Locality of development: Koprivnica-Križevci county, Međimurje county, Zala county

Duration: 2013 - 2014

Total cost of development: EUR 1,999,230

Amount of funding: EUR 1,899,268

Rate of support: 95%

Amount of own resources: EUR 99,962

Support programme: Hungary-Croatia IPA Cross-border Co-operation Programme 2007- 2013 – 3rd round

Source of funding: European Regional Development Fund

Project description: development of an infrastructure network with the establishment of attractive cycling destinations in the area of the rivers across the borders; completion of the currently missing sections into a full circle, development of cycle services and mountain bike routes, establishment of a visitor centre, elaboration of a unified method to promote tourism.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Borderless tourism – joint development of information centres in Nagyatádand Križevci"

Name of beneficiary: Križevci

Partners: Nagyatád

Location of development: Nagyatád and Križevci

Duration: 2013 – 2014

Total cost of development: EUR1,173, 345EUR, in Križevci: EUR 690,825

Amount of funding: EUR 1,114,678

Rate of support: 95%

Amount of own resources: EUR 58,667

Support programme: Hungary-Croatia IPA Cross-border Co-operational Programme 2007-2013 – 3rd round

Source of funding: European Regional Development Fund

Project description: Development of tourism infrastructure i.e. renovation and reuse of the already existing infrastructure for tourism purposes, whilst the specific objectives are the following: elaboration of tourism brands, image development of Križevci and Nagyatád by emphasizing their individuality, helping local people to find jobs in tourism and facilitating the sales of local products within tourism.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„From wine traditions to wine tourism – development of cross-border wine routes”

Name of beneficiary: Križevci

Partners: Pécs-Mecsek Wine Route Public Benefit Association, Association of Mecsek Wine Order

Location of development: Koprivnica-Križevci county

Duration: 2013 – 2014

Total cost of development: EUR 436,105, in Križevci EUR 256,635

Amount of funding: EUR 414,230

Rate of support: 95%

Amount of own resources: EUR 21,875

Support programme: Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013 – 3rd round

Source of funding: European Regional Development Fund

Project description: The overall objective of the project is to make wine tourism popular with the development of the Križevci- Kalnik- Orehovec wine route, by borrowing the Hungarian experience and making the related infrastructure suitable; organization of wine and other cultural-tourism events, advertising activity and investment into wine route brands.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Pannon Palette”

Name of beneficiary: Local government of Kaposvár

Partners: Koprivnica

Location of development: Somogy and Koprivnica-Križevci counties

Duration: 01. 2007 – 02. 2008

Total cost of development: EUR 227,935

Amount of funding: EUR 216,538

Rate of support: 95%

Amount of own resources: EUR 11,397

Support programme: Interreg IIIA Slovenia-Hungary-Croatia Programme

Source of funding: European Regional Development Fund

Project description: Strengthening cultural and tourism cooperations, preserving and fostering cultural heritage and traditions in the border region. It is a direct objective to make cross-border cultural and tourism relations more intensive, to preserve and promote our joint cultural heritage and customs as well as to involve ethnic minorities in future cultural and tourism events as main elements of the cultural diversity of the region. This project continues with the project Pannon Palette II, which received funding in the 2nd call for proposals of Hungary-Croatia IPA Cross-border Cooperation Programme 2007-2013.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Innovative tourism destination management modelfor nontraditional types of tourism in Croatia (rural tourism) and Hungary (health tourism)”

Name of beneficiary: Križevci College of Agriculture

Partners: Pannon University

Location of development: Hungary and Croatia

Duration: 01. 02. 2013 – 31. 05. 2014

Total cost of development: EUR 225,615

Amount of funding: EUR 191,775,60

Rate of support: 85%

Amount of own resources: EUR 33,839,40

Support programme: Croatia-Hungary IPA Cross-border Co-operation Programme 2007- 2013

Source of funding: European Regional Development Fund

Project description: The aim of project partners is to develop a tourism destination management (TDM) model for the so-called nontraditional tourism destinations and to share their research results with economists and university students as the actors of economy in the present and future. In the framework of the project, a TDM model is developed for health tourism in Hungary and for rural tourism in Croatia. Sharing research results, establishment of closer cooperation between the two universities and procurement of equipment for research are among the planned activities.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

4.2.2 Varaždin county

„Honey cake house”

Name of beneficiary:”Slavica” Candle and honey cake making enterprise

Location of development: Klenovnik

Duration: 2011 – 2012.

Total cost of development: HRK 306,832,78 ~ EUR 40,910

Amount of funding: HRK110,000 ~ EUR 15,493

Rate of support: 35,85%

Amount of own resources: HRK 196,832,78 ~ EUR 25,417

Support programme: IPARD – traditional crafts

Source of funding: European Union

Project description: Honey cake house investment and procurement of equipment

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Mura-Drava Bike"

Name of beneficiary: Mura Regional Development Agency, Murska Sobota

Partners: Mura Regional Development agency Ltd.; Centre for Health and Development Murska Sobota; Prlekia Development Agency, Scientific Research Centre, BistraPtuj; Tourist Community of Međimurje County; REDEA-Međimurje Regional Development Agency Ltd.; Development Agency Cakra Ltd.; Tourist Community of Varaždin County; Varaždin county; Maribor Development Agency

Location of development: Pomurje Region, Podravina Region, Međimurje county, Varaždin county

Duration: 01. 04. 2009 - 31. 03. 2012

Total cost of development: EUR 1,799,816,90

Amount of funding: EUR1,628,922, 56

Rate of support: 85 %

Amount of own resources: Tourist Community of Varaždin county:

EUR 14 005,50, Varaždin county EUR 9,960

Support programme: Slovenia-Croatia IPA Cross-border Co-operation Programme 2007- 2013

Source of funding: European Regional Development Fund

Project description: As a result of Mura-Drava project, an attractive international cycle route network has been created along the rivers Mura and Drava, which is the continuation of the Austrian cycle route through Slovenia and Croatia stretching to the mouth of the two rivers. Its website was built and profile elements were created, fairs were organized, interviews and several cycling videos were made. Training sessions were held for tourism workers, tourism providers, development experts, local communities and bike tour leaders. A cross border tourism product was developed and arrangements were made for the introduction of a free GPS navigation system.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Route of traditional foods ‒ P.O.T"

Name of beneficiary: Varaždin County

Partners: Varaždin County, Kmetijsko Gozdarska Zbornica Slovenije, Kmetijsko Gozdarski Zavod Maribor, Kmetijsko Gozdarski Zavod Murska Sobota, Kmetijsko Gozdarski Zavod Ptuj, Inštitut Za Kontrolo In Certifikacijo V Kmetijstvu In Gozdarstvu Maribor, Društvo Za Promocijo In Zaščito Prekmurskih Dobrot Murska Sobota

Location of development: Varaždin county - Croatia, Podravina nad - Slovenia

Duration: 04. 2007 - 07. 2008

Total cost of development: EUR 137,276,50

Amount of funding: EUR 102,276,50

Rate of support: 74,5 %

Amount of own resources: EUR 35,000

Support programme: Interreg IIIA Slovenia-Hungary-Croatia Neighbourhood Programme 2004-2006

Source of funding: European Union and partners

Project description: The aim of the project is to create a network with the involvement of family-run farms, which provides traditional agricultural products in the region easier access to the market and facilitates the establishment of new workplaces in rural areas. As project tasks, a situation analysis was carried out in the region of the beneficiary to define the number of farms producing agricultural products and their willingness to join the project. As a result of the project, a thematic route was created, along which visitors can buy different products and receive promotional materials i.e. a folder which includes publications on individual products, leaflets giving information to the consumers about the history, significance and usage of the products. Apart from trade fair appearance, a joint trade fair was organized with Croatian and Slovenian exhibitors, where traditional products of food industry were on display. Four professional workshops and a study tour were organized with the participation of agricultural producers.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Tourism and Cultural Information Centre - TCIC"

Name of beneficiary: Lepoglava

Partners: Lepoglava; Lepoglava Lace cooperative; Youth Independent Association; Lepoglava Library; Community of Lepoglava Sports Club; „Đuro Arnold“ School, Ivanec

Location of development: Lepoglava

Duration: 01. 12. 2008 - 30. 04. 2009

Total cost of development: EUR 981,037

Amount of funding: EUR 727,439

Rate of support: 74,15 %

Amount of own resources: EUR 253,598

Support programme: Development of Business Infrastructure, PHARE 2005

Source of funding: European Union and partners

Project description: In the framework of the project,  the Tourism and Cultural Information Centre was renovated and completely refurnished,  a tourism marketing strategy for the micro-region of Lepoglava was developed,  tourism packages were created to expand tourism supply in the micro-region of Lepoglava,  seminars and workshops were organized for different target groups to increase tourism capacity of the micro-region of Lepoglava,  tourism attractions received brown signs in the micro-region of Lepoglava  and promotional materials were compiled in English, German, Italian and Croatian.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„Bastion –Towns along the River Drava open their castle gates”

Name of beneficiary: Museum of Varaždin

Partners: Local government of maribor, Regional Museum Maribor

Location of development: Maribor, Varasd

Duration: 16. 03. 2006 – 15. 03. 2008

Total cost of development: EUR 184,416

Amount of funding: EUR 162,416

Rate of support: 88,10%

Amount of own resources: EUR 22,000

Support programme: INTERREG IIIA Slovenia-Hungary-Croatia Neighbourhood Programme2004-2006

Source of funding: European Regional Development Fund

Project description: Archaeological research including archives, museum and library research was conducted, in the course of which data and pictures were collected concerning the castle in the Old Town of Varaždin. The archaeological research was conducted by a team of 17 members under the leadership of Marina Simek, museum curator. 180 pieces of different artifacts were escavated (ceramics, glass objects, stone cannon-balls, cross-bow arrows and equestrian equipment) as well as about 6000 pieces of different arifacts from different eras. During research work, young people had the opportunity to become familiar with the BASTION project as primary and secondary school students took part in the field-work. The Croatian Archaeological Society introduced the project BASTION at an academic conference in Sinj. Printed information materials - brochures were created about project details in order to make the project more well-known. On the exhibition called ”From the Middle Ages to the Modern Age”, the most valuable artifacts were on display. Besides, copies of the most importan historical written relics and pictures of the construction of the feudal castle of Varaždin, amateur photographs of the construction work of the outside yard of the Old Town between 1941- 45 under the leadership of Krešmir Filić as well as videos about the archaeological research in the project BASTION in 2006 were on display. Within the framework of the project, the ”in situ” ruins of the town wall could also be visited and the route of the

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia historical promenade around the Old Town was constructed.

„Tourism infrastructure development and propagation of assigned sacred places – pilgrimage to Marian shrines”

Name of beneficiary: Public Institution of Kozjanski Park

Partners: Kozjanski Park, RISO Institute for Development and Improvement of Infrastructure and the Social Environment, Development Agency Kozjansko, Tourist Community of Marija Bistrica, Tourist Community of Northern Zagorje, Tourist Community of Krapina-Zagorje County, Tourist Community of Krapina, Public Institution of Medvednica National Park, Sveti Ivan Zelina

Location of development: on the Slovenian side: Prekmurje, Podravina, Haloze Mountain and Dravinja Hills, Voglajnsko – Soteljska Slovenis and part of Kozjanski Park; on the Croatian side: areas of Varaždin, Krapina and Zagorje

Duration: 01.10. 2009 –30. 09. 2011

Total cost of development: EUR 703,836,96

Amount of funding: EUR 591,126,35

Rate of support: 85%

Amount of own resources: EUR 112,710,61

Support programme: Slovenia-Croatia IPA Cross-border Co-operation Programme 2007- 2013

Source of funding: European Regional Development Fund

Project description: The pilgrimage to Marian shrines connects Marian shrines with other Marian sacred places in the project region. It is a new and unique tourism product in Slovenia and Croatia – a 700 km long route with guide-posts. During project implementation, route signs and guide-posts were placed for pedestrians. Information signs were put up indicating cultural monuments, rest areas were constructed, promotional materials were created, a website was built, training workshops were arranged and local guides were trained. Target groups of the project are tourists open to spiritual experiences and those who belong to the congregation of the , enthusiasts of hiking tourism, cyclists, university, secondary and primary school students, those who appreciate cultural heritage and natural values as well as pensioners.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

„ADHOC – Coordinated development of historic towns in Central and Eastern Europe”

Name of beneficiary: Jelenia Gora (PL)

Partners: Bamberg, Bautzen, Ravensburg, Zittau, Institute of German Building Construction and Urban Panning and the Saxony Ministry of Urban Planning (Germany), Jelenia Góra Plóck (Poland), Trnava (Slovakia), Ptuj (Slovenia), St. Pölten (Austria), Varaždin (Croatia) and ADHOC EEIG / EZIG Polish-German Research Institute

Locality of development: Bamberg, Bautzen, Ravensburg, Zittau, Jelenia Góra PlóckTrnava, Ptuj, St. Pölten, Varaždin

Duration: 04. 2006 - 02. 2008

Total cost of development: EUR 1,494,643,00

Amount of funding: EUR 935,549,25

Rate of support: 62%

Amount of own resources: EUR 559,093,80

Support programme: Interreg III.B Cadses

Source of funding: European Regional Development Plan

Project description: Integrated solutions to the coordinated development of urban areas influencing structure, demography and economic functions (e.g. lack of government funding, population ageing etc.)

General objectives: 1. Development and adoption of innovative solutions to sustainable development of historic towns; 2. Elimination of contradictory needs / Development and launch of communication / protection of recorded heritage and urban planning, sustainable reconstruction and economic utilization of cultural heritage; 3. Stimulation of public and private partnership, exploitation of innovative models of long-term investments for the reconstruction of cultural heritage.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

5. CONCLUSION

The purpose of the study is to encourage enterprises, companies and professional organizations in the target area to implement their development plans by describing Hungarian and Croatian implemented tourism projects and funding sources the border region.

Development results of tourism investments implemented in the Hungarian-Croatian border region promote successful utilization of funding provided by the European Union. The infrastructural investments aimed at increasing tourism and the related activities raise the willingness of economic actors to invest and expand considerably. Good practices serve as models for the launch of future developments and the implementation of innovative ideas. Stakeholders of tourism development receive information about opportunities offered by funding sources and the extent of EU funds and national co- financing.

Research materials, data, results used for the conduct of this study justify that the number of tourism investments and the willingness to invest depend on the extent and the rate of funding sources accessible in the field of development.

Future vision:

The favourable characteristics of the border region and funding provided by pre-accession funds prove to be adequate resources for the implementation of development strategies 2014-2020. On both the Hungarian and Croatian sides, joint and well-organized political and social will support the exploitation of sources on tourism investments to the highest extent possible. These sources facilitate the establishment of a joint economic region and the development and improvement of a joint tourism potential.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

6. BIBLIOGRAPHY

1. Dr. Bali Lóránt PhD: A horvát-magyar határon átnyúló kapcsolatok jelene és jövője, 2012

2. Zoltán, Hajdú Dr.: Administrative geography in Hungary, 2001

3. Kristina, Svržnjak PhD, Sandra, Kantar prof: Study ont he unexploited tourism potential and investment opportunities in the border region of Hungary and Croatia, 2013

4. Kopint-Tárki, Ágnes, Hárs vezetőkutató: A horvát-magyar határrégió, 2010

5. Hungary-Croatia IPA Cross-border Co-operation Programme (Document for the programming period 2007-2013) 2007-2013

6. Dél-Dunántúli Terület- és Gazdaságfejlesztő Nonprofit Kft. and the local government of Krizevci: JOINT DEVELOPMENT STRATEGY, 2013

7. Image 007 Marketingtanácsadó Kft.: A magyar-horvát határrégió EU forrásokból megvalósított fejlesztései, 2013

8. Report on the Execution of the Budget of the Republic of Hungary for the Year 2008, Chapter XIX. EU developments, 2009

9. Kellermann Éva: Hogyan tovább Uniós Pályázatok? (2014 –2020), 2013

10. Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013: Evaluation of projects, 2013

11. Dr. Bali Lóránt PhD: A pályázati hatékonyság és a térszerkezeti sajátosságok viszonya a horvát-magyarhatármenti kapcsolatokban az EU források felhasználásának a tükrében

12. Regional Tourism Plan of Hungary-Croatia, 2011

13. Dr. Bali Lóránt PhD: Előcsatlakozási alapok, IPA program tapasztalatai, néhány példával illusztrálva

14. Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013 Rivers Connecting Cross-border Region towards Croatian Accession to the European Union, 2013

15. Weboldalak: www.hgk.hr www.hu-hr-ipa.com www.pora.com.hr www.mint.hr www.croatia.hr www.nfu.hu www.crbnet.eu www.vati.hu www.hita.hu www.ksh.hu

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

7. ATTACHMENTS

1. Project data form 2. Evaluation of tourism investments in Zala, Somogy, Varaždin and Koprivnica - Križevci county (evaluation of projects separately) 3. Characteristics of tourism investments (summarizing interview sketch of counties) 4. List of projects 5. Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013, evaluation data

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Attachment No. 1

Project list

The title of project:

Partners:

The name of the beneficiary:

The location of the development (settlement, adress, contact, web):

Project period:

The total cost of the development:

The awarded amount of subsidy (if relevant):

The rate of subsidy (if relevant):

Own-contribution (if relevant):

Subsidy program (ifrelevant):

Subsidy source (if relevant):

The introduction of the project + 3-4 photos:

Contact (tel., email):

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Attachment No. 2

Evaluation of tourism investments in Zala, Somogy Varaždin and Koprivnica- Križevcicounties

Each project evaluated separately Project title: …………………………………………………………………………………… .

Project owner: …………………………………………………………………………………… .

- Enterprise - Local government - Institution - Non-governmental organization

Project role: - Lead partner - Project Partner

How many partners did you have? Please underline. 1-2 partners 3-4 partners 4-5 partners 6-7 partners 8 or more partners

What type of organizations made up the partnership in the project? (Please underline data concerning all partners.) local governments educational institutions economic organizations, enterprises medical institutions regional development organizations institutions for environmental protection non-governmental organizations research institutes non-profit organizations others such as:…………………………

Subject areas of the project: Development of a tourist destination Accomodation development Product development Others: ………………………….

a. Social impacts: - equal opportunities - health and welfare improvement - improvement in education and of employment - easier access to jobs and services - others………………………………………………………………………

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

b. economic impacts: - profitability improvement - increase in economic efficiency - increase in compatibility - infrastructure development -others:…………………………………………………………………… c. environmental impacts: - increase in energy efficiency - protection of biodiversity - increase in the use of renewable energies -others:…………………………………………………………………… d. and cooperation impacts: - establishment and development of networks - joint developments - joint activities (staff, financing, operation, management, research) - establishment of a joint institution -others:…………………………………………………………………… of the project.

Did you have any difficulties in providing the necessary own resources for project financing? - Yes - No - Partly

What benefits do you have from project implementation? - job creation (……persons) - new services (please name them if there are any): ……………………………………………………………………... - manufacture, development of new products (please name them if there are any): ……………………………………………………………………... - others:…......

Did you have any difficulties during project implementation? If yes, what was that? lack of funding, deadline shift, involuntary stoppage, personnel changes, no difficulties

What do you think is the impact of IPA programmes and other tourism investments on the development of tourism in the region? ( Please assess it on a scale from 1 to 10, 1 – no impact, 10 – considerable impact)

1 2 3 4 5 6 7 8 9 10

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Attachment No.3 Characteristics of tourism investments county interview questions-summary

1. What type of and how many tourism investments implemented in the last 7 years in your county do you know about concerning geographical dimensions? Please write down the estimated number of projects.  Local dimensions (development of the particular settlement exclusively; (e.g. accomodation development)  Micro-regional dimensions (e.g. spa development, cultural heritage)  Regional dimensions (development affecting the region; e.g. development of a cycle path)  National dimensions (development affecting the whole country; e.g. World Heritage complex)  International dimensions (affecting more countries; e.g. international tourism product etc.)

2. What type of funding sources have been used in the implementation of tourism investment projects in the last 7 years? Please estimate the type of funding sources in percentage.  Pre-accession funds  Pre-accession funds + national co-financing  Horizontal EU funds  National financing  Own resources of local governments  Own resources of economic organizations  Credit  Own resources + credit

3. Which tourism investments do you think were the most successful concerning funding sources?  Pre-accession funds  Pre-accession funds + national co-financing  Horizontal EU funds  National financing  Own resources of local governments  Own resources of economic organizations  Credit  Own resources + credit

4. What was the duration of tourism investment projects implemented recently?  less than or a year  1-2 years  2-3 years  3-4 years  4-5 years  more than 5 years

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

5. What was the amount of investment in tourism projects implemented recently? Please estimate the amount in percentage.  EUR 30,000  EUR 30,000-300 000  EUR 300,000-600 000  more than EUR 600,000

6. What was the average amount of own resources in applications implemented recently? Please estimate the amount in percentage.  1-10%  11-20%  21-30%  31-40%  more than 40%

7. How do you think tourism investments can become more successful?  Target-oriented planning  Involvement of experts with several years experience in project implementation  Pre-assessed risks  Continuous performance assessment of members of the project team  Finacial and non-financial incentives for project teams  Flexibility in handling changes  Others such as: ______

8. What extent do you think these success factors prevail in tourism investment projects? Please mark your answers with an X in a scale of 1-5. 1 – the lowest; 5 – the highest

I Factors 1 2 3 4 5 don’t know 1. Careful, accurate planning 2. Controllability of task completion 3. Measurement of task completion (determination of indicators) 4. Ensuring the interests of participants 5. Taking project risks into account 6. Commitment of the project owner to the project 7. Support of senior managers during project implementation 8. Consistency in keeping the budget 9. Consistency in meeting deadlines 10. Consistency in maintaining quality parameters 11. Continuous monitoring of project work 1.2 Unanimity of allocated tasks and responsibilities 13. Disposal of the necessary information and

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

competences 14. Quick decision-making at higher levels 15. Meeting deadlines and keeping budgets

9. Which of the following risk factors can occur during the implementation of a tourism project? Please mark your answers with an X.

 Mistakes in planning  Mistakes in methodology  Human error, negligence  Slow decisions  Change in consumer habits  Entry of new competitors  Shortage of labour  Shortage of potential partners  Inflation  Trade barriers in exports and imports  Change in laws, changes to regulations

10. Which do you think are the most frequent problems that lead to the failure of a project?

 Uninterest  Ignorance, lack of information  Lack of accurate determination of objectives  Lack of communication between stakeholders  Lack of regional cooperations /lack of clusters, TDM organizations  Lack of risk capital, investors  Slow payments  Lack of future vision  Others such as:

11. Please list the first three things that occur to you about a successful project. a) ………………………….. b) ………………………….. c) …………………………..

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Attachment No. 4

Study of realized tourism investments - project summary list Hungary

Place of Total cost of Amount of Rate of Location of investment Title of project Beneficiary Development resources development support support development (county) mFt mFt %

Zala Extension-modernization-development of the West-Hotel Kereskedelmi és Zalaegerszeg WPOP – Development of tourism services courtyard wing of Hotel Arany Bárány with a Szolgáltató Vendéglátóipari 280 130 46% wellness and fitness unit and a conference room Kft.

Zala Development of family wellness services in Gránit Gyógyfürdő Zrt. Zalakaros New Széchenyi Plan – WPOP Gránit Spa and Experience Bath in Zalakaros 759 220 29%

Zala Establishment of Garabonciás historical theme Karos-Vet Kft. Garabonc WPOP – Development of tourism services park 110 50 45% Zala Development of the riding centre in Bagod Frigo-Plus Kereskedelmi és Bagod WPOP - Development of accomodation Ipari Kft. capacity 301 87 29%

Zala Local value – Place of value! Celodin Zala Fundation Zalaszentgrót EEOP - Impementation of sample projects promoting sustainable lifestyle and 88 84 95% consumption alternatives Zala Expansion and development of Helikon Tavern Taverna Pince Kereskedelmi Vonyarcvashegy WPOP – Quality improvement of high Guest House to provide a range of complex és Vendéglátóipari Kft. quality accomodation 443 129 29% quality tourism products

Zala Renaissance – Rebirth in Hotel Európa Fit Hévinvest Spa-Golf Hévíz WPOP – Development of tourism services ****superior Idegenforgalmi és 39 24 40% Szolgáltató Zrt.

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Zala Capacity improvement in Fiáker Guest House in Fiáker Gastro Kereskedelmi Zalaszentgrót WPOP – Increasing accomodation capacity Zalaszentgrót és Szolgáltató Kft. and improving services in holiday homes, youth hostels, and lower category guest 136 47 35% houses

Somogy Expansion of Igal Medicinal Spa Igal-Fürdő Üzemeltető és Igal STOP – Development of thermal and Szolgáltató Kft. medicinal baths and thematic attractions 399 199 50%

Somogy Establishment of an innovative playhouse BPR Consult kft. Patca STOP – Development of thermal and medicinal baths and thematic attractions 110 44 50%

Somogy Service quality improvement and construction of Local government of Marcali Marcali STOP - Increasing the tourism attraction of a new medicinal pool of 200 m² in Marcali Lake Balaton area 246 123 50% Leisure Centre

Somogy Construction of Wellamarin Family Wellness Wellamarin Kereskedelmi és Zamárdi STOP - Improvement of accomodation and Hotel in Zamárdiban Vendéglátó Kft. tourism services 1 900 575 30% Somogy Development of the Main Beach in Siófok Balaton-Parti Fenntartó és Siófok STOP - Development of complex tourism Hasznósító Kft. product packages at Lake Balaton 389 194 50%

Somogy Complex sustainability Sample Project in the Lutheran Conference and Balatonszárszó EEOP - Sample projects promoting and Lutheran Conference and Mission Centre in Mission Centre disseminating sustainable lifestyle and Balatonszárszó consumption alternatives 55 52 95%

Somogy Development of tourism services in Balatonlelle- Antal Zoltán Fekete, sole Balatonlelle STOP - Development of tourism services Rádpuszta Inn and Leisure Centre proprietor 100 50 50%

Somogy Development of services in Galerius Spa to Local government of Siófok Siófok STOP - Increasing tourism attraction of increase the tourism attraction of the area, to Lake Balaton area expand the high season and to increase 512 97 19% independence from environmental impacts

Total 5 867 2 105 46%

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Croatia

Place of Total cost of Amount of Rate of Location of investment Title of project Beneficiary Development resources development support support development (county) mFt mFt %

Koprivnicka- Légrád és Őrtilos on bike Nemzeti Infrastruktúra Légrád and Hungary-Croatia IPA Cross-border Co- Krizevacka Fejlesztő Zrt. Őrtilos operation Programmme 2007-2013 1 518 097 1 290 382 95%

Koprivnicka- Bicycle oasis Local government of Koprivnica Hungary-Croatia IPA Cross-border Co- Krizevacka Koprivnica operation Programmme 2007-2013 536 671 509 838 95%

Koprivnicka- Development of a cycle path network and related Local government of Koprivnica Hungary-Croatia IPA Cross-border Co- Krizevacka services in the natural surroundings of the rivers Nagykanizsa operation Programmme 2007-2013 - 3rd Mura and Drava round 1 999 230 1 899 268 95%

Koprivnicka- Borderless tourism - joint development of Križevci Krizevci Hungary-Croatia IPA Cross-border Co- Krizevacka information centres in Nagyatád and Krizevci operation Programmme 2007-2013 - 3rd round 1 173 345 1 114 677 95%

Koprivnicka- From wine traditions to wine tourism – Križevci Krizevci Hungary-Croatia IPA Cross-border Co- Krizevacka development of cross-border wine routes operation Programmme 2007-2013 - 3rd 436 105 414 300 95% round Koprivnicka- Pannon Palette Local government of Koprivnica Interreg IIIA Slovenia-Hungary-Croatia Krizevacka Kaposvár Programme 227 935 216 538 95%

Koprivnicka- Innovative tourism destination management Križevci College of Krizevci Hungary-Croatia IPA Cross-border Co- Krizevacka model for nontraditional types of tourism in Agriculture operation Programmme 2007-2013 225 615 191 776 85% Croatia (rural tourism) and Hungary (health tourism)

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Varazdin Honey cake house Valentina Gladović-Nedić Klenovnik IPARD – traditional crafts

40 910 15 493 36%

Varazdin Mura-Dráva Bike Mura Regional Development Varazdin Slovenia-Croatia IPA Cross-border Co- Agency, Murska Sobota operation Programme 2007-2013 1 799 816 1 628 922 90%

Varazdin Route of traditional foods ‒ P.O.T Varazdin county Varazdin Interreg IIIA Slovenia-Hungary-Croatia Neighbourhood Programme 2004-2006 137 276 102 276 75%

Tourism and Cultural Information Centre - TCIC Lepoglava town Lepoglava Development of Business Infrastructure, PHARE 2005 981 037 727 439 74% Varazdin Varazdin Bastion – Towns along the River Drava open Museum of Varaždin Varazdin INTERREG IIIA Slovenia-Hungary-Croatia their castle gates Neighbourhood Programme 2004-2006 184 416 162 416 88%

Varazdin Tourism infrastructure development and Varazdin county Varazdin county Slovenia-Croatia IPA Cross-border Co- propagation of assigned sacred places – operation Programme 2007-2013 pilgrimage to Marian shrines 703 836 591 126 85%

Varazdin ADHOC – Coordinated development of historic Jelenia Gora (PL) Varazdin Interreg III B Cadses towns in Central and Eastern Europe 1 494 643 935 549 62% Total 11 465 311 9 802 202 77%

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

Attachment No. 5

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An analytical, evaluation and comparative study conducted on the implemented tourism investments in the border region of Hungary and Croatia

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