Hong Kong: the Facts
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Research on Marketing Strategy: Case Study of Disneyland
Advances in Economics, Business and Management Research, volume 33 Second International Conference on Economic and Business Management (FEBM 2017) Research on marketing strategy: case study of Disneyland Jia Yao Nanjing University Of Science &Technology, China *Corresponding author: Jia Yao, Master, [email protected] Abstract: In April 8, 2011, Shanghai Disneyland starts construction, Shanghai Disneyland will be the second Disneyland in China, at the same time, China will be the only country which has two Disneyland in the world besides the Unite States. This shows the economic strength of China is rapidly growing. Firstly, this article briefly analyzes the marketing environment and market position of Shanghai Disneyland, and then analyzes the global marketing strategy of Disney. Shanghai Disneyland takes these marketing strategies and appropriate innovation marketing according to the national conditions, which can lead to foresee the great success and unlimited development prospects of Shanghai Disneyland. Key words: disneyland; marketing environment; marketing position; marketing strategy 1. The brief instruction of Disneyland Disneyland opened in 1955, since then, the United States and overseas also have opened 5 Disney theme parks, they are located in 4 countries and regions. In September 12, 2005, Hong Kong Disneyland became the first Disney theme park in China, and the Disney Group has ensured the plan that building another theme park in the Chuansha town of Shanghai at that time. By the end of March 2010, there are six places having -
Railway Network
Railway Network Railways play a vital role in serving the transport needs of COVID-19 pandemic. By end 2020, the AEL carries about Hong Kong. They account for about 39 per cent of domestic 8 400 passenger trips per day. public transport by end 2020. Light Rail: Light Rail is a local transportation network Existing Network: The existing railway network in Hong which started operation in 1988 to meet the transport needs of Kong has a total route length of about 263 kilometres. The the residents in the northwest New Territories. It now has a Legislative Council passed in June 2007 the Rail Merger route length of about 36 km with 68 stops. By end 2020, it Ordinance which provides the legal framework for the carries an average of about 305 600 passenger trips every post-merger corporation to operate both the Mass Transit day. It has four interchange stations in Yuen Long, Tin Shui Railway (MTR) system and Kowloon-Canton Railway (KCR) Wai, Siu Hong and Tuen Mun to facilitate passenger system. The post-merger Corporation, i.e. the MTR interchange between the Light Rail and West Rail Line Corporation Limited (MTRCL) has been granted a 50-year networks. franchise to operate the MTR and KCR systems with effect from December 2, 2007. Other fixed track systems include the Hong Kong Section of Guangzhou-Shenzhen-Hong Tramway and the Peak Tram. Kong Express Rail Link (XRL): The Hong Kong section of the XRL, commissioned in September 2018, is a 26-km long MTR: MTR is a heavily patronized railway network underground rail corridor connecting Hong Kong with the consisting of 10 heavy rail lines, Airport Express and the Hong national high-speed rail network. -
The Theme Park As "De Sprookjessprokkelaar," the Gatherer and Teller of Stories
University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2018 Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories Carissa Baker University of Central Florida, [email protected] Part of the Rhetoric Commons, and the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Doctoral Dissertation (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Baker, Carissa, "Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories" (2018). Electronic Theses and Dissertations, 2004-2019. 5795. https://stars.library.ucf.edu/etd/5795 EXPLORING A THREE-DIMENSIONAL NARRATIVE MEDIUM: THE THEME PARK AS “DE SPROOKJESSPROKKELAAR,” THE GATHERER AND TELLER OF STORIES by CARISSA ANN BAKER B.A. Chapman University, 2006 M.A. University of Central Florida, 2008 A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Arts and Humanities at the University of Central Florida Orlando, FL Spring Term 2018 Major Professor: Rudy McDaniel © 2018 Carissa Ann Baker ii ABSTRACT This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. -
Railway Operations Management (ECROM)
Executive Certificate in Railway Operations Management (ECROM) Available Summer 2020 Hear from MTR’s experts and other industry Flexible leaders on the core strategic principles of Take advantage of the flexibility offered by the new delivery mode. managing railway operations as well as best Maximise your investment by matching your learning focus against the available choices of “Premium Pack”, “Design-my-own Pack” or the practices in daily operations management, with “Hot-topic Module”. applications drawn from MTR’s considerable expertise in metro operations management. Who Should Attend Executives, managers and decision-makers employed by railway operators and authorities, who are keen to broaden their knowledge in rail operations and management. The ECROM programme will be predominately delivered through virtual classrooms and Language supplemented with a one-day site visit in Hong Kong. English At the end of the site visit, a graduation ceremony and networking event will be held. Participants Feedback 2017 – 2019 statistics 90% 92% Live Stream Live Training Networking Virtual Classroom Site Visit Group Satisfaction Rating Recommend to Others Executive Certificate in Railway Operations Management (ECROM) Overview The modular syllabus kicks off with macroscopic discussions on high level transport policy as pertaining to the development of modern societies. Subsequent sessions take a practical look at MTR’s strategies for meeting passenger demand and service benchmarks, with special focus on customer service, maintenance strategies, -
Destinations : Tin King Estate - Admiralty/Central
Residents’ Service Route No. : NR723 Destinations : Tin King Estate - Admiralty/Central Routeing (Tin King Estate - Admiralty) : via Tin King Road, Tsing Tin Road, Tuen Mun Road, Tsing Long Highway, Cheung Tsing Highway, Cheung Tsing Tunnel, Tsing Kwai Highway, West Kowloon Highway, Western Harbour Crossing, Sai Ying Pun Interchange, Connaught Road West, Connaught Road Central, Man Kat Street, Man Cheung Street, Man Yiu Street, Harbour View Street, Connaught Road Central, Harcourt Road, Cotton Tree Drive slip road, Queensway, Rodney Street and Drake Street. Stopping Places : Pick Up : Tin King Road outside Tin Chui Set Down : 1. Connaught Road West House Waterfront Police Station 2. Man Cheung Street Hong Kong Station 3. Drake Street Admiralty Garden Departure time : Mondays to Saturdays (except Public Holidays) 1. 7.00 a.m. 5. 7.55 a.m. 2. 7.15 a.m. 6. 8.05 a.m. 3. 7.30 a.m. 7. 8.15 a.m. 4. 7.45 a.m. 8. 8.30 a.m. Routeing (Central - Tin King Estate) : via Connaught Road Central, Connaught Road West, Wing Lok Street, Hillier Street, Connaught Road Central, Connaught Road West, Sai Ying Pun Interchange, Western Harbour Crossing, West Kowloon Highway, Tsing Kwai Highway, Cheung Tsing Tunnel, Cheung Tsing Highway, Tsing Long Highway, Tuen Mun Road, Tuen Hi Road, Tuen Mun Road, Tsing Tin Road, Ming Kum Road and Tin King Road. Stopping Places : Pick Up : 1. No. 137 Connaught Road Central Set Down : 1. Tuen Hi Road outside Tuen Mun Town Hall 2. Tin King Road outside Tin Chui House Departure time : Mondays to Fridays (except Public Holidays) 1. -
Minutes Have Been Seen by the Administration)
立法會 Legislative Council LC Paper No. CB(2)2042/11-12 Ref : CB2/PL/HA (These minutes have been seen by the Administration) Panel on Home Affairs Minutes of meeting held on Thursday, 15 March 2012, at 4:30 pm in Conference Room 3 of the Legislative Council Complex Members : Hon IP Kwok-him, GBS, JP (Chairman) present Hon KAM Nai-wai, MH (Deputy Chairman) Hon James TO Kun-sun Hon Mrs Sophie LEUNG LAU Yau-fun, GBS, JP Dr Hon Philip WONG Yu-hong, GBS Hon Miriam LAU Kin-yee, GBS, JP Hon Emily LAU Wai-hing, JP Hon Timothy FOK Tsun-ting, GBS, JP Hon CHEUNG Hok-ming, GBS, JP Prof Hon Patrick LAU Sau-shing, SBS, JP Hon Cyd HO Sau-lan Dr Hon LAM Tai-fai, BBS, JP Hon CHAN Hak-kan Hon CHEUNG Kwok-che Hon WONG Sing-chi Hon Paul TSE Wai-chun, JP Hon Tanya CHAN Members : Hon CHEUNG Man-kwong absent Hon WONG Yung-kan, SBS, JP Public Officers : Agenda item III attending Home Affairs Bureau Ms Florence HUI Hiu-fai, JP Under Secretary for Home Affairs - 2 - Miss WONG Yuet-wah Principal Assistant Secretary for Home Affairs (Culture)2 Leisure and Cultural Services Department Ms Cynthia LIU Deputy Director of Leisure and Cultural Services (Culture) Dr Louis NG Assistant Director (Heritage & Museums) Leisure and Cultural Services Department Agenda Item IV Home Affairs Bureau Ms Florence HUI Hiu-fai, JP Under Secretary for Home Affairs Mr Jonathan McKINLEY, JP Deputy Secretary for Home Affairs (2) Hong Kong Amateur Athletic Association Mr KWAN Kee Chairman of the Hong Kong Amateur Athletic Association Organising Committee of the Hong Kong Marathon 2012 Mr William -
Final Report
Transport and Housing Bureau The Government of the Hong Kong SAR FINAL REPORT Consultancy Services for Providing Expert Advice on Rationalising the Utilization of Road Harbour Crossings In Association with September 2010 CONSULTANCY SERVICES FOR PROVIDING EXPERT ADVICE ON RATIONALISING THE UTILISATION OF ROAD HARBOUR CROSSINGS FINAL REPORT September 2010 WILBUR SMITH ASSOCIATES LIMITED CONSULTANCY SERVICES FOR PROVIDING EXPERT ADVICE ON RATIONALISING THE UTILISATION OF ROAD HARBOUR CROSSINGS FINAL REPORT TABLE OF CONTENTS Chapter Title Page 1 BACKGROUND AND INTRODUCTION .......................................................................... 1-1 1.1 Background .................................................................................................................... 1-1 1.2 Introduction .................................................................................................................... 1-1 1.3 Report Structure ............................................................................................................. 1-3 2 STUDY METHODOLOGY .................................................................................................. 2-1 2.1 Overview of methodology ............................................................................................. 2-1 2.2 7-stage Study Methodology ........................................................................................... 2-2 3 IDENTIFICATION OF EXISTING PROBLEMS ............................................................. 3-1 3.1 Existing Problems -
By Hong Kong Institute of Landscape Architects
1 2 • In 1908, options for building Kowloon Station at Tsimshatsui were studied. • At that time, Salisbury Road was running directly to the pier. • Thesouthernsideof the site along Salisbury Road was a private lot. http://industrialhistoryhk.org/wp‐content/uploads/2015/12/Slide4‐500x375.jpg 3 • Land lots to the south of Salisbury Road were acquired to facilitate construction of the railway and the station. • Construction commenced in 1913 and completed in 1916. http://industrialhistoryhk.org/wp‐content/uploads/2015/12/Slide6‐500x375.jpg 4 • The section of Salisbury Road was widened upon completion of the station. http://industrialhistoryhk.org/wp‐content/uploads/2015/12/Slide10‐e1450087942643‐500x315.jpg 5 http://i.imgur.com/3Xe2U.jpg 6 https://gwulo.com/sites/gwulo.com/files/styles/extra‐ large__640x640_/public/thumbnails/image/1918%20Sanitary%20Department%20Water%20Cart.jpg?itok=usrClznb 7 http://www.seewide.com/upload/article/201603/1456819808191314562.jpg 8 https://gwulo.com/sites/gwulo.com/files/styles/extra‐large__640x640_/public/images/batgung‐moddsey‐ 1930s_kcr__ymca__pen.jpg?itok=R7RKw8yW 9 https://gwulo.com/sites/gwulo.com/files/styles/large/public/flickr/32907076701.jpg?itok=Wi0qxRa1 10 http://industrialhistoryhk.org/wp‐content/uploads/2015/12/Slide11‐e1450087999925‐500x443.jpg 11 • The Star Ferry Pier was still a simple single‐storey structure along the harbourfront. 12 http://www.weshare.hk/uploads/15685/9ajPSWBuRnskfAzWo7baQQ.jpg https://upload.wikimedia.org/wikipedia/commons/thumb/c/c3/Battle_of_HK_03.jpg/800px‐Battle_of_HK_03.jpg -
Islands District Council Traffic and Transport Committee Paper T&TC
Islands District Council Traffic and Transport Committee Paper T&TC 41/2020 2020 Hong Kong Cyclothon 1. Objectives 1.1 The 2020 Hong Kong Cyclothon, organised by the Hong Kong Tourism Board, is scheduled to be held on 15 November 2020. This document outlines to the Islands District Council Traffic and Transport Committee the event information and traffic arrangements for 2020 Hong Kong Cyclothon, with the aim to obtain the District Council’s continuous support. 2. Event Background 2.1. Hong Kong Tourism Board (HKTB) is tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors' experience in Hong Kong, by hosting different mega events. 2.2. The Hong Kong Cyclothon was debuted in 2015 in the theme of “Sports for All” and “Exercise for a Good Cause”. Over the past years, the event attracted more than 20,000 local and overseas cyclists to participate in various cycling programmes, as well as professional cyclists from around the world to compete in the International Criterium Race, which was sanctioned by the Union Cycliste Internationale (UCI) and The Cycling Association of Hong Kong, China Limited (CAHK). The 50km Ride is the first cycling activity which covers “Three Tunnels and Three Bridges (Tsing Ma Bridge, Ting Kau Bridge, Stonecutters Bridge, Cheung Tsing Tunnel, Nam Wan Tunnel, Eagle’s Nest Tunnel)” in the route. 2.3. Besides, all the entry fees from the CEO Charity and Celebrity Ride and Family Fun Ride and partial amount of the entry fee from other rides/ races will be donated to the beneficiaries of the event. -
Cb(4)576/14-15(03)
CB(4)576/14-15(03) Legislative Council Panel on Transport Subcommittee on Matters Relating to Railways Creation of Two Permanent Directorate Posts in the Railways Branch of the Electrical and Mechanical Services Department to Enhance Monitoring of Railway Safety PURPOSE This paper seeks Members’ views on the proposal to create 2 permanent Chief Engineer (Chief Electrical and Mechanical Engineer / Chief Electronics Engineer) (D1) posts in the Railways Branch of the Electrical and Mechanical Services Department (“EMSD”) to enhance safety inspection and monitoring of existing railway service and new railway projects. BACKGROUND Railway safety 2. Railway is the backbone of Hong Kong’s public transport system, the safety of which is of paramount importance. Currently, the MTR system carries more than 5 million passenger trips per day on average, accounting for about 40% of all public transport passenger trips. The MTR train service has been at a consistently high ranking in terms of safety amongst major metro systems around the world in the Community of Metros (“CoMET”)1. 3. Railway is basically a set of enormous and complicated machinery driven by electricity, which comprises hundreds of thousands of various components. The major components include trains, tracks, power supply systems, signalling systems, communication systems and control centre. These components are subject to wear and tear in daily operation. To ensure railway safety, the main focus would be on proper maintenance as a preventive measure to reduce the probability of incidents. When an incident occurs, the first 1 Currently, major metro systems in CoMET include the Beijing Subway, Berlin U-Bahn, Dehli Metro, Guangzhou Metro, Hong Kong MTR, London Underground, Mexico City Metro, Metro de Madrid, Moscow Metro, New York City Subway, Paris Métro and Paris RER, Metro de Santiago, Singapore MRT, Shanghai Metro, Metro São Paulo and Taipei Metro. -
Citybus Operates “Shenzhen West Express” Routes B3 and B3X Starting 1 July 2007
Citybus Operates “Shenzhen West Express” Routes B3 and B3X Starting 1 July 2007 (25 June 2007, Hong Kong) To facilitate the launch of the Hong Kong-Shenzhen Western Corridor, Citybus will operate “Shenzhen West Express” Routes B3 and B3X, which run between Tuen Mun and Shenzhen Bay Port, starting 1 July 2007 (Sunday) at 6pm. The full fare of the Routes is HK$11. Meanwhile, several Octopus fare concessions will be offered, including Bus-Bus Interchange (“BBI”) packages, two-way section fare, Same Day Return Discounts and Holiday $2 Concession Scheme for Senior Citizens. Details are as follows: Route B3 Route B3, which runs via Tuen Mun Pierhead, Butterfly Estate, Lung Mun Oasis, Chi Lok Fa Yuen, Tuen Mun Town Centre, Tai Hing, Siu Hong Court and Shenzhen Bay Port, will operate daily from Tuen Mun Pierhead Public Transport Interchange between 6am and 10:10pm at every 15 to 20 minutes, and from Shenzhen Bay Port between 7am and 0:20am at every 20 minutes. The full fare is HK$11. Route B3X Route B3X, which runs via Tuen Mun Town Centre (near Tuen Mun Park) and Shenzhen Bay Port, will provide express services. The Route will operate daily from Tuen Mun Town Centre between 6:20am and 10:40pm, and from Shenzhen Bay Port between 6:50am and 11:10pm, at every 20 minutes. The full fare is HK$11. Octopus Fare Concessions On the same day, Octopus-paying passengers travelling on Citybus Routes 962, 962B, 962X or X962 can interchange to Route B3 to Shenzhen Bay Port, and a BBI fare concession of HK$1.5 on the second leg will be offered. -
Rail Merger (1) Connected Transactions (2) Very Substantial Acquisition
THIS CIRCULAR IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION This Circular does not constitute, or form part of, an offer or invitation, or solicitation or inducement of an offer, to subscribe for or purchase any of the MTRC Shares or other securities of the Company. If you are in any doubt as to any aspect of this Circular, or as to the action to be taken, you should consult a licensed securities LR 14.63(2)(b) dealer, bank manager, solicitor, professional accountant or other professional adviser. LR 14A.58(3)(b) If you have sold or transferred all your MTRC Shares, you should at once hand this Circular to the purchaser or transferee or to the bank, licensed securities dealer or other agent through whom the sale or transfer was effected for transmission to the purchaser or transferee. The Stock Exchange of Hong Kong Limited takes no responsibility for the contents of this Circular, makes no representation as to its LR 14.58(1) accuracy or completeness and expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the LR 14A.59(1) whole or any part of the contents of this Circular. App. 1B, 1 LR 13.51A RAIL MERGER (1) CONNECTED TRANSACTIONS (2) VERY SUBSTANTIAL ACQUISITION Joint Financial Advisers to the Company Goldman Sachs (Asia) L.L.C. UBS Investment Bank Independent Financial Adviser to the Independent Board Committee and the Independent Shareholders Merrill Lynch (Asia Pacific) Limited It is important to note that the purpose of distributing this Circular is to provide the Independent Shareholders of the Company with information, amongst other things, on the proposed Rail Merger, so that they may make an informed decision on voting in respect of the EGM Resolution.