Safety First at Hong Kong Disneyland
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Research on Marketing Strategy: Case Study of Disneyland
Advances in Economics, Business and Management Research, volume 33 Second International Conference on Economic and Business Management (FEBM 2017) Research on marketing strategy: case study of Disneyland Jia Yao Nanjing University Of Science &Technology, China *Corresponding author: Jia Yao, Master, [email protected] Abstract: In April 8, 2011, Shanghai Disneyland starts construction, Shanghai Disneyland will be the second Disneyland in China, at the same time, China will be the only country which has two Disneyland in the world besides the Unite States. This shows the economic strength of China is rapidly growing. Firstly, this article briefly analyzes the marketing environment and market position of Shanghai Disneyland, and then analyzes the global marketing strategy of Disney. Shanghai Disneyland takes these marketing strategies and appropriate innovation marketing according to the national conditions, which can lead to foresee the great success and unlimited development prospects of Shanghai Disneyland. Key words: disneyland; marketing environment; marketing position; marketing strategy 1. The brief instruction of Disneyland Disneyland opened in 1955, since then, the United States and overseas also have opened 5 Disney theme parks, they are located in 4 countries and regions. In September 12, 2005, Hong Kong Disneyland became the first Disney theme park in China, and the Disney Group has ensured the plan that building another theme park in the Chuansha town of Shanghai at that time. By the end of March 2010, there are six places having -
The Theme Park As "De Sprookjessprokkelaar," the Gatherer and Teller of Stories
University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2018 Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories Carissa Baker University of Central Florida, [email protected] Part of the Rhetoric Commons, and the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Doctoral Dissertation (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Baker, Carissa, "Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories" (2018). Electronic Theses and Dissertations, 2004-2019. 5795. https://stars.library.ucf.edu/etd/5795 EXPLORING A THREE-DIMENSIONAL NARRATIVE MEDIUM: THE THEME PARK AS “DE SPROOKJESSPROKKELAAR,” THE GATHERER AND TELLER OF STORIES by CARISSA ANN BAKER B.A. Chapman University, 2006 M.A. University of Central Florida, 2008 A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Arts and Humanities at the University of Central Florida Orlando, FL Spring Term 2018 Major Professor: Rudy McDaniel © 2018 Carissa Ann Baker ii ABSTRACT This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. -
Hong Kong Disneyland Reopens on Sep 25 Taking a Prudent and Measured Approach
Please click here for high-resolution photos and video. Hong Kong Disneyland reopens on Sep 25 Taking a prudent and measured approach Reduced capacity and health measures in place with a five-day week operation Hong Kong, Sep 22, 2020 – Hong Kong Disneyland park will officially reopen to the public on Sep 25, 2020. In alignment with the latest guidance from health and government authorities, the resort will continue its measured approach with health and safety measures such as capacity control, health screenings, temperature checks, requiring face masks, social distancing, and increased cleaning and sanitization. Five-day week operation and online reservation During the initial reopening stage, the park will implement a new five-day per week operation and will be closed on Tuesdays and Thursdays (except public holidays and special days designated by the resort from time to time) until further notice. The park will also continue to control capacity as required by the government. The online reservation system will remain in place, with all guests being required to reserve their visit date with valid tickets or membership cards through the Hong Kong Disneyland Park Visit Reservation website prior to arrival. Magic Access members may begin to reserve their visit dates beginning on Sep 22. Reservations for other guests will begin at 12 pm on Sep 23. Guests are also required to make a health declaration as part of their reservation process. As a result of the recent closure and the current five-day per week operating schedule that will be in place, the resort is providing membership extension for Magic Access members*. -
Disney's Animal Kingdom
tips & information Special Considerations G U i D E m a p SAFEtY: Please abide by all safety warnings physical considerations on for show and attraction times, pick up a TIMEs GUiDE. and notices. designated attractions: Supervise children at all times. WarninG! For safety, you should be in good health and free from high blood Credit Cards Visa® is a proud Wheelchairs/ECV Rentals near Main See if you are For your safety while on pressure, heart, back and/or neck problems, attractions, remain seated with sponsor of the Walt Disney World® Resort. Entrance. For additional information, ”Wild About Safety.” motion sickness, or other conditions that could Also accepted are traveler’s checks, please consult our Guide for Guests hands, arms, feet and legs inside be aggravated by this adventure. Expectant cash, JCB, Diners Club®, Discover®, with Disabilities. Grab Timon and the vehicle. Supervise children. mothers should not ride. MasterCard® and American Express®. Pumbaa’s Safety Guest relations Located near the Main Challenge booklet at Courtesy We work hard to offer a comfortable, safe and enjoyable experience for all our Guests. Entrance. Headquarters for services for Guest Relations! Please assist us by showing common courtesy to fellow Park Guests. Please be respectful of others. international Guests, ticket upgrades, Do not use profanity or engage in unsafe, illegal or offensive behavior. Proper attire, • Ears to the World, Disney’s Show Translator ©DISNEY Your yummies are not good for our including shoes and shirts, must be worn at all times. dining assistance, separated Guest and international maps are available at Guest Relations. -
Administration's Paper on the Update on Hong Kong Disneyland Resort
LC Paper No. CB(4)998/20-21(03) For discussion on 24 May 2021 Legislative Council Panel on Economic Development Update on Hong Kong Disneyland Resort PURPOSE This paper updates Members on the operation of the Hong Kong Disneyland Resort (“HKDL”) in Fiscal Year 2020 (“FY20”), covering the period from late September 2019 to early October 20201. OVERVIEW OF FY20 BUSINESS PERFORMANCE 2. HKDL faced unprecedented challenges in FY20. Its business performance was adversely affected by the tourism downturn arising from the social unrest in the first quarter of FY20 (i.e. from late September to December 2019), and the coronavirus disease 2019 (“COVID-19”) epidemic in the remainder of FY20. As part of the Government’s anti-epidemic measures, HKDL closed its theme park for about seven months (217 days) in FY20. Under this prolonged closure, the hotels in HKDL were only able to operate at a much scaled down service level. 3. With much reduced Mainland and overseas visitors due to social unrest followed by basically a complete halt of inbound tourism due to the travel restrictions under COVID-19, HKDL relied primarily on local attendance in FY20. The park attendance in FY20 (i.e. with only five months of operation) dropped by 73% year-on-year to 1.7 million2, comprising 75%, 8% and 17% of local, Mainland and non-Mainland visitors respectively, and the average hotel occupancy in the year was 15%. As a result of the significant reduction in visitors at the resort, HKDL’s total revenue in FY20 dropped by 76% to HK$1.4 billion, as compared with that in the previous fiscal year. -
5D4N Magical Hong Kong with Disneyland
5D4N Magical Hong Kong with Disneyland Muslim Friendly Group Highlights > Sky 100 Observatory > TST Promenade > Avenue of Stars > Golden Bauhinia Square > The Peak with tram ride > Ocean Park Admission > Tung Chung Citygate Factory Outlets > Hong Kong Disneyland Day Tour with meal coupons > Mosque visit > Halal meals Day 1: Singapore – Hong Kong (Halal Dinner) Assemble at Singapore Changi Airport for your flight to Hong Kong as known as Pearl of the Orient. Upon arrival, you will be met by our representative and proceed to travel to Kowloon. Visit the Sky 100, a 360- degree indoor observation deck on the 100th floor, the highest observation deck in Hong Kong at 393 metres above sea level. After dinner talk a stroll along the famous TST Promenade, a harbor waterfront walkway that provides a great panoramic view of Hong Kong Island, followed by the Avenue of Stars which was set up to pays tribute to the names that helped make Hong Kong the ‘Hollywood of the East’. Day 2: Hong Kong (Breakfast in Hotel/Halal Lunch/ Halal Dinner) After breakfast visit the Golden Bauhinia Square, where you will find the famous Forever Blooming Golden Bauhinia Sculpture, a gift from the Central Government to mark the 1997 Handover -- an occasion that held tremendous significance for the world’s largest nation and that stands out as a landmark event. Next, visit Masjid Jamia, Hong Kong’s first mosque built in the 1840s. Also known as Lascar Temple, the mosque is of rectangular shape, with an arched main entrance and Arabic-style arched windows on all sides. -
Theme Park Fandom Theme Park Fandom
TRANSMEDIA Williams Theme Fandom Park Rebecca Williams Theme Park Fandom Spatial Transmedia, Materiality and Participatory Cultures FOR PRIVATE AND NON-COMMERCIAL USE AMSTERDAM UNIVERSITY PRESS Theme Park Fandom FOR PRIVATE AND NON-COMMERCIAL USE AMSTERDAM UNIVERSITY PRESS Transmedia: Participatory Culture and Media Convergence The book series Transmedia: Participatory Culture and Media Convergence provides a platform for cutting-edge research in the field of media studies, with a strong focus on the impact of digitization, globalization, and fan culture. The series is dedicated to publishing the highest-quality monographs (and exceptional edited collections) on the developing social, cultural, and economic practices surrounding media convergence and audience participation. The term ‘media convergence’ relates to the complex ways in which the production, distribution, and consumption of contemporary media are affected by digitization, while ‘participatory culture’ refers to the changing relationship between media producers and their audiences. Interdisciplinary by its very definition, the series will provide a publishing platform for international scholars doing new and critical research in relevant fields. While the main focus will be on contemporary media culture, the series is also open to research that focuses on the historical forebears of digital convergence culture, including histories of fandom, cross- and transmedia franchises, reception studies and audience ethnographies, and critical approaches to the culture industry and commodity -
What Is the Safety Smart Program?
WHAT IS THE SAFETY SMART PROGRAM? Disney Wild About Safety/UL Safety Smart is a lesson-based, multi-lingual global educational program developed by Underwriters Laboratories (UL) in collaboration with Walt Disney Parks and Resorts. The program aims to improve children’s awareness and understanding of safety, health, and environmental issues, and ultimately to impact their behavior. Safety Smart utilizes a tested and proven educational methodology that enhances children’s behavioral intent to make "safety smart" decisions, thereby helping them manage themselves and their surroundings as safely as possible – by conscious action, not chance. Through its efforts, the Safety Smart program cultivates safety awareness, provides opportunities for children to learn and to practice safe behaviors, and helps children make more informed safety choices today and in the future. Team 180 S.P.A.M., along with your UL Safety Advisors, invites you to request access to the Safety Smart Training Portal to become an approved Safety Smart Ambassador. This portal will give you access to (8) Safety Smart animations featuring Timon and Pumbaa from Disney’s The Lion King movie in 35 languages, as well as safety science content with Bill Nye the Science Guy®. You will also have access through desktop or mobile devices to all the training materials and Ambassador guides. We encourage you to become an approved Safety Smart Ambassador so you can mentor your Jr FLL and FLL teams and visit local schools or community groups to help spread the word in 2016. Email [email protected] to get a login and password for the Safety Smart Training Portal for your team. -
7 Days 5 Nights HONG KONG + DISNEYLAND + YANGSHUO + GUILIN (Autumn)
7 Days 5 Nights HONG KONG + DISNEYLAND + YANGSHUO + GUILIN (Autumn) DAY 1 KUALA LUMPUR – HONG KONG (D) • Meet & Greet with our representative at Kuala Lumpur International Airport (KLIA) for flight to Hong Kong. • Arrive at Hong Kong International Airport, transfer to Kowloon Mosque and Islamic Center is the 2nd of the 5 major mosques in Hong Kong. • Next, shopping at Ladies Market, it is one of the most well-known street markets in Hong Kong by offering a wide selection of souvenirs, clothes, accessories and more. • Dinner at local restaurant and check in a hotel at Hong Kong. DAY 2 HONG KONG (B/L/D) • Breakfast at hotel. • Enjoy all day at Hong Kong Disneyland, the first theme park developed by the Hong Kong Disneyland Resort. (including lunch coupons) • Dinner at local restaurant and overnight Hong Kong. DAY 3 HONG KONG - GUILIN (B/L/D) • Breakfast and check out a hotel. • Transfer to Hong Kong West Kowloon Station to take the high speed train to Guilin. • Upon arrival at Guilin West Station, transfer to Chongshan Mosque for prayer. • Then proceed to visit Elephant Trunk Hill: It’s the symbol of the city of Guilin.Shape resembles an elephant drinking from the river. • Dinner at local restaurant and check in a hotel at Guilin. DAY 4 GUILIN (B/L/D) • Breakfast at the local restaurant. • Proceed to visit the Crown Cave by ride one-way slide car, this cave makes it a unique natural monument with all mean of exploration including boating, hiking, taking mini train and elevator. • Then, prayer at QianJing Mosque and lunch at local restaurant. -
[Press Release] Hong Kong Disneyland Resort Presents First
[Press Release] Hong Kong Disneyland Resort presents first‐ever Disney Friends Springtime Carnival Fun‐filled encounters with 100‐plus Disney characters make spring more vibrant than ever (Hong Kong, March 15, 2017) Hong Kong Disneyland Resort is launching its first‐ever character‐themed springtime celebrations, the Disney Friends Springtime Carnival! From March 16 to May 28, more than 100 beloved Disney Friends will appear across the resort in various forms, ensuring this spring is one of the most high‐spirited seasons ever! The Disney Friends are all here, and they’re dressed to impress! This spring, it’s the more the merrier at Hong Kong Disneyland! More than 100 Disney Friends will gather to celebrate this first‐of‐its‐kind Disney Friends Springtime Carnival. More than 30 Disney Friends will also take part in a brand‐new Disney Friends Springtime Processional every afternoon along the parade route. Mickey, Minnie, Donald, Daisy, Goofy, Pluto, Chip and Dale will arrive in their finest spring outfits to start the procession on a spring‐themed train decorated with gorgeous flowers. They will be joined by Judy and Nick from the award‐winning animation “Zootopia,” Alice and the White Rabbit from “Alice in the Wonderland,” Marie from “Aristocats,” the Seven Dwarfs, and Tigger and Piglet. There will also be close to 50 dancers in the new parade, bringing even more excitement to guests this spring period. Mickey and friends are also showing up in Hong Kong‐themed outfits, while the Disney Friends of the Month will be greeting guests for special photo moments on Main Street, U.S.A. -
Airport Limousine Services
Kwoon Chung Motors Company Limited Passenger Service Licence (PSL) Number: 3658A & 9396A SCHEDULE OF SERVICE HOTEL SERVICE ROUTE I. ROUTE 1.1 From Disneyland Resort Public Transport Interchange to Hong Kong Disneyland Hotel to Disney Explorers Lodge to Disney’s Hollywood Hotel to Inspiration Lake Recreation Center. 1.2 From Disneyland Resort Public Transport Interchange to Disney’s Hollywood Hotel to Disneyland Resort Public Transport Interchange. 1.3 From Disneyland Resort Public Transport Interchange to Hong Kong Disneyland Hotel to Disneyland Resort Public Transport Interchange. 1.4 From Disneyland Resort Public Transport Interchange to Disney Explorers Lodge to Disneyland Resort Public Transport Interchange. 2.1 From Disneyland Resort Public Transport Interchange to Hong Kong Disneyland Hotel to Disney Explorers Lodge to Disney’s Hollywood Hotel to Inspiration Lake Recreation Center. 2.2 From Disneyland Resort Public Transport Interchange to Hong Kong Disneyland Hotel to Disney Explorers Lodge to Disney’s Hollywood Hotel to Disneyland Resort Public Transport Interchange. 3 From Disneyland Resort Public Transport Interchange to Hong Kong Disneyland Hotel to Disney Explorers Lodge to Disney’s Hollywood Hotel to Inspiration Lake Recreation Center. II. BOARDING AND ALIGHTING PLACES Route 1.1, 2.1, 3 Disneyland Resort Public Transport Interchange bus bays A1-A5 *, Hong Kong Disneyland Hotel #, Disney Explorers Lodge #, Disney’s Hollywood Hotel# and Inspiration Lake Recreation Center #. Route 1.2 Disneyland Resort Public Transport Interchange bus bays A1-A5 * and Disney’s Hollywood Hotel #. Route 1.3 Disneyland Resort Public Transport Interchange bus bays A1-A5 * and Hong Kong Disneyland Hotel #. Route 1.4 Disneyland Resort Public Transport Interchange bus bays A1-A5 * and Disney Explorers Lodge #. -
Fiscal Year 2019 Annual Financial Report 13DEC201905470521 UNITED STATES SECURITIES and EXCHANGE COMMISSION Washington, D.C
6JAN201605190975 Fiscal Year 2019 Annual Financial Report 13DEC201905470521 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended September 28, 2019 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __________ to __________. Commission File Number 001-38842 Delaware 83-0940635 State or Other Jurisdiction of I.R.S. Employer Identification Incorporation or Organization 500 South Buena Vista Street Burbank, California 91521 Address of Principal Executive Offices and Zip Code (818) 560-1000 Registrant’s Telephone Number, Including Area Code Securities registered pursuant to Section 12(b) of the Act: Title of each class Trading Symbol(s) Name of each exchange on which registered Common Stock, $0.01 par value DIS New York Stock Exchange Securities Registered Pursuant to Section 12(g) of the Act: None. Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.