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How Cascading Communication Can Strengthen Your Culture and Raise Engagement

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How Cascading Communication Can Strengthen Your Culture and Raise Engagement How cascading communication can strengthen your culture and raise engagement Michael Waterman CHG Healthcare Services You are here. (well, ok, you’re pretty darn close) You can be on the slopes in 30 minutes. Get to know each other 1. Share your name, your title, your company’s name, and where you call home 2. Share what you’re most excited to learn from the conference 3. Share what you plan to do in Salt Lake City while you’re not attending the conference 2,000+ employees 7 offices in six states $1 billion company I love the open communication, the fun benefits, and the amount of coaching and development that is available to me. Just continued improvement in communication and understanding between the different parts of the wheel that work together to make this CHG car go. We've come along way. We still have room for improvement. Once I realized I could be open and honest with my feedback to my team and let myself be receptive to their feedback, it was like an epiphany. It is absolutely freeing to have that kind of dialogue with coworkers and I really feel like it's had an impact on my personal communication. Less meetings and communications that don't have a true value...we have far too many meetings and emails that just reiterate the same info over and over and take time away from more important tasks. The transparency in this company from the CEO to my direct leader allows me to trust this company and engage myself more in my job. 2016 ? 2015 #16 2014 #16 2013 #3 2012 #9 2011 #27 2010 #26 Engaged employees = increased profits 90% 91% 91% 91% 90% 86% 87% 83% 79% 71% 73% 39% 31% 29% 23% 24% 23% 20% 22% 21% 21% 17% 2003 2005 2007 2008 2009 2010 2011 2012 2013 2014 2015 Satisfaction Turnover EBITDA Note: Employee satisfaction and turnover metrics are based on third-party survey of all CHG employees. Did not conduct survey in 2004 or 2006. Benefits of cascading communication 1. Enables consistent, thoughtful and direct message delivery 2. Creates context 3. Creates transparency and builds trust The rock & roll telephone game Telephone game rules 1. Choose a table “Lead singer” 2. Lead singer opens envelope titled “Telephone Game” 3. Lead singer reads the message and then whispers the message directly to the second person, who whispers to the third person, and so on… 4. Last person (“rock critic”) on the table immediately writes down the message as he/she hears it Kenney Jones was the well- connected drummer of The Small Faces, then Faces, then The Who, where he replaced Keith Moon until Jones was replaced by Zak Starkey. Kenney Jones – drummer Kenney Jones Kenney Jones Rod Stewart Ronnie Wood This Guy Rod Stewart Ronnie Wood Keith Moon Kenney Jones Ringo Starr Zak Starkey (Richard Starkey) Kenney Jones Kenney Jones __________ was the well-connected drummer of ___________, then _______, then ________, where he replaced __________ until Jones was replaced by ___________. Key message Kenney Jones is one of the most well-connected drummers in rock ‘n’ roll history. Alternate key message Kenney Jones is seriously lucky. 5 ways to cascade TALK PRESENT PHONE EMAIL DOCUMENT 6 essential questions 1. Who 2. What 3. When 4. Where 5. Why 6. How How CHG cascades 1. Road Show 2. Leadership Summits 3. Chats with CEO 4. Divisional meetings 5. Leader blogs 6. Huddles 7. Team meetings 8. Email and intranet EXAMPLES Strategy and plans • Scope, audience and timing • Key messages • Message channels • Leader message • Employee message • FAQs • Blog Key messages 1. Three divisions moving in early 2014 2. This is good news 3. This is a temporary move 4. We’ll be together in 2017 at new HQ How we cascaded the message 1. MEETING: Executive team 2. MEETING: Impacted teams 3. EMAIL: Email and FAQs 4. EMAIL: Divisional leaders 5. BLOG: CEO blog Strategy and plans • Scope, audience and timing • Key messages • Message channels • Leader message • Employee message • FAQs • Presentation • Blogs • Social/PR Key messages 1. Scott Beck becomes CEO in Q1 2015 2. Mike Weinholtz transitions from CEO to Chairman 3. Chairman supports CEO and executive team 4. Plan supports our values-driven culture 5. Excitement and confidence about the future How we cascaded the message 1. MEETINGS: Executive team 2. PRESENTATION: Leadership Summit 2x; FAQS provided 3. BLOGS: Blog post from former CEO to new CEO 4. HUDDLES/TEAM MEETINGS: Division and team meetings 5. EMAIL: Follow up message to all employees by leader 6. SOCIAL/PR: Social media and PR coverage 7. INTRANET: Internal news coverage 8. MEETINGS: 1:1 meetings for people who missed announcement 9. PRESENTATIONS: 2015 Road Show (7 offices) Strategy and plans • Scope, audience and timing • Key messages • Message channels • Leader message • Employee message • FAQs • Social/PR • Internal news Key messages 1. Mike is running for governor of Utah 2. He will transition from Executive Chairman to Chairman of board 3. We wish him well How we cascaded the message 1. MEETINGS: Senior leaders 2. EMAILS: All employees and senior leaders 3. SOCIAL/PR: Broad coverage 4. INTRANET: News coverage with video 5. BLOG: Guest post from Mike on CEO’s blog TABLE TALK Cascading communications scenarios • Choose a partner at your table • Choose 2 scenarios and develop your cascading plan by defining how it flows through your unique message channels (10-15 minutes) • Share your plans with your table (15 minutes) • Four tables will share cascading plans with group (10 minutes) 3 reasons why cascading communication is tough 1. Requires discussion and consensus on key message(s) BEFORE a meeting ends 3 reasons why cascading communication is tough 2. Requires commitment to directly and quickly share messages 3 reasons why cascading communication is tough 3. Requires effort to place the message in context for the audience Michael Waterman Twitter: @mcwaterman LinkedIn: michaelwaterman1.
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