Mediakit 2010-2011 PAGE 1

Media Kit 2010-2011

mediakit 2010-2011 PAGE 1

Steve Root// File Photo welcome! About The From the Business Manager Hurricane Dear Hurricane Advertiser, The Miami Hurricane is an award-winning newspaper pub- Welcome to Cane Country! lished by students at the University of Miami. 10,000 copies of each issue are Whether its taking over Coconut Grove on Thursdays, flooding distributed at more than 50 on South Beach on Saturdays, calling in late night food orders and off-campus locations every during finals, or trekking to Sun Life Stadium to cheer on the Monday and Thursday with more football team, the University of Miami Hurricanes are a definite locations planned throughout the presence in the South Florida community. Recently celebrating university community. Our current its 80th anniversary, The Miami Hurricane remains the premier distribution includes the Coral Ga- bles main campus, Miller School media outlet students, faculty, staff and visitors have relied on of Medicine campus downtown, to connect them to both their campus and the surrounding Rosenstiel School of Marine and community. Atmospheric Science campus on Key Biscayne, and various loca- As the media world evolves, college newspapers continue tions throughout Coral Gables, to thrive. The award winning Miami Hurricane reaches an Coconut Grove and South Miami. audience of more than 30,000 readers within the university The Miami Hurricane is widely read by students, faculty, staff, community through two print editions, published on alumni, families, fans and pro- Monday and Thursday, and its recently redesigned website, spective students in both print TheMiamiHurricane.com which is updated daily. and online at TheMiamiHurricane. com, and thousands of ‘Canes In this changing economy there is still one constant in the South subscribe to the site’s bi-weekly Florida community: The U. The University of Miami community and breaking news updates. The contributes over $4.5 billion dollars to the South Florida newly designed website launched in August 2010 featuring news and community with $1.23 billion spent right here in Coral Gables. multimedia around the clock. The Miami Hurricane’s experienced business staff is here to provide you with a direct outlet to these potential consumers. Contact Us Please take a look at this year’s media kit to learn more about the advertising opportunities The Miami Hurricane offers. Mailing Address P.O. Box 248132 Coral Gables, FL 33124 If you have any questions, please do not hesitate to contact our office. We look forward to working with you! Street Address 1306 Stanford Dr. Room 221 Coral Gables, FL 33146

E-mail [email protected] Jacob Crows Phone: (305) 284-4401 Business Manager Fax: (305) 284-4404 Newsroom: (305) 284-2016 [email protected]

mediakit 2010-2011 PAGE 2 The UM community: UM facts Students15,629: 15,629 Faculty & Employees: 13,05813,058 Total:28,687 28,687 & info 84% of new freshmen live 84%on campus 43% of all undergraduate students live on campus Did you know? Male:Female 48:52ratio 48:52 + U.S. News and World Report ranked UM 50st in its 2010 “America’s Best Colleges”- Undergraduate35,540 tuition: $35,540 that’s up 16 spots from 2003

Total average costs:50,396 $50,396 + The Princeton Review ranked UM’s student body #1 for race/class UM student body geographic origins interaction among national universities

+ UM adds over $4.5 billion to South Miami-Dade: 26% Florida’s economy with $1.23 billion spent right here in Coral Gables each year

Broward: 8% + 52% of students are from out of state and they collectively spend $236 million Other Florida: 14% in the local economy each year

+ UM attracts 70,000 visitors each year Other U.S. & Territory: 41% and they contribute $71 million to the local economy while visiting campus International: 11%

The Hurricane’s 2009-2010 awards Associated Collegiate Press All-American Collegiate Press National Newspaper Pacemaker Award National Online Pacemaker Award Design of the Year: Newspaper Cover Illustration First Place

Columbia Scholastic Press Association Sliver Crown Award: College Online News Gold Circle Awards: In-depth news/feature story Overall Design: Newsmagazine Format Advertising Layout: Full Page Color

Society for Professional Journalists Mark of Excellence Awards: Breaking News Reporting Best All-Around Non-Daily Student Newspaper mediakit For a complete list of awards and recognition please contact The Miami Hurricane. 2010-2011 PAGE 3 distribution

Distribution points 10,000 printed copies of each Hurricane issue are accessible at more than 50 distribution points on UM’s three main campuses in Coral Gables, downtown Miami, and Key Biscayne. On-campus newsstands are located in residence halls, academic and administrative buildings, sports and recreation buildings, libraries, restaurants, stores and more.

MILLER DRIVE

MEMORIAL DRIVE

Main UM Campus - Coral Gables BRUNSON DRIVE

DICKINSON DRIVE

UNIVERSITY DRIVE

MERRICK DRIVE Hurricane DRIVESTANFORD newsstand

CARILLO STREET

Additional Locations

Off campus newspaper bins are located in Coconut Grove, South Miami, and Coral Gables. The Hurricane is continuously looking for new bin locations. Please contact the Business Office for the most updated list of distribution points.

More locations: Starbucks*, Gables One Tower*, Graduate School, Medical School (Medical Campus), Titanic*, Big Cheese*, Qdoba*.

*Indicates off campus

mediakit 2010-2011 PAGE 4 publication

The Miami Hurricane 2010-2011 dates FALL 2010 SPRING 2011

Special Issues

August 23: Orientation Special Edition August 26: Back to School Special Edition September 2: Football Kickoff Special Edition October 7: Parents Weekend Special Edition October 28: Halloween Special Edition November 4: Homecoming Special Edition November 22: Thanksgiving Special Edition December 2: Winter Break Special Edition January 20: Back to School Special Edition February 14: Valentines Day Special Edition February 17: Baseball Opening Night Special Edition March 10: Spring Break Special Edition Special issue dates in bold. March 24: Housing Special Edition April 11: Best of Miami Special Edition April 28: Commencement Special Edition

mediakit 2010-2011 PAGE 5 print ads

MHMC- Commercial Template Doc Size 11.25” X 14” Image Area 10.375 x 11.75 CYAN MAGENTA YELLOW BLACK Sample 5 ad sizes Dimensions Color cost + The Hurricane is printed in tabloid form Black plus 1 color $100 on paper that is 11 inches wide and 12 Black plus 2 colors $200 inches deep per page. Black plus 3 colors $300 + Pricing is calculated with a column- inch system, whereby the cost of an ad Full process color $350 is calculated by multiplying columns by inches by the advertising rate. Discount + For a list of the exact dimensions of each ad, please contact The Hurricane. packages Full Page 3 ads for $720 each Aug. 28 - Sep. 3, 2008 THE MIAMI HURRICANE NEWS 5 Full Page Ad Pricing 6 ads for $660 each

MHMC- Commercial Template Doc Size 11.25” X 14” Image Area 10.375 x 11.75 CYAN MAGENTA YELLOW BLACK 7 Rates Half Page On-Campus/Local: $13 per column inch 3 ads for $360 each National: $16 per column inch 6 ads for $330 each Ad Cost Third Page Width (columns) x Depth (inches) x Rate 3 ads for $240 each Full Page 6 ads for $220 each 5 col. x 12 inches x $13 = $780 Quarter Page Half Page 3 ads for $180 each Horizontal: 5 col. x 6 inches x $13 = $390 6 ads for $165 each Vertical: 2.5 col. x 12 inches x $13 = $390 Eighth Page Third Page 3 ads for $90 each Horizontal: 5 col. x 4 in. x $13 = $260 September 25 - 28, 2008 THE MIAMI HURRICANE ADVERTISEMENT 7 6 ads for $82.50 each Half Page Vertical Ad Vertical: 1.67 col. x 12 in. x $13 = $260

MHMC- Commercial Template Doc Size 11.25” X 14” Image Area 10.375 x 11.75 CYAN MAGENTA YELLOW BLACK 20 Quarter Page Ad Quarter Page 2.5 col. x 6 inches x $13 = $195 Eighth Page Horiz.: 2.5 col. x 3 inches x $13 = $97.50 Vert.: 1.25 col. x 6 inches x $13 = $97.50

Advertise on our Distribution Bins!

Bins are located outside The University Bookstore, The Communication School, The Ashe Building, The Stanford (Freshmen) Dining Hall, and the 20 ADVERTISMENT THE MIAMI HURRICANE Aug. 28 - Sep. 3, 2008 Starbucks on campus. Size: 11” x 17” Pricing: $300 T YOUR Horizontal Half Page Ad a month, for a minimum of one month. Ads can be PU AD HERE! displayed in color for no extra charge. mediakit 2010-2011 PAGE 6 online ads & inserts

Web Rates Full Banner Inserts 728 x 90 pixels $60/week, Advertisers may prepare $210/month free standing and pre- Large Square printed advertisements to be placed in the fold of 300 x 250 pixels any Thursday issue. $50/week, $175/month All insert orders are locked Small Square in at the full press run of 10,000 copies. 125 x 125 pixels $15/week, Pricing: $52.50/month Under 16 pages: $1,000 themiamihurricanecom

Over 16 pages: $1,200

Minimum size: 5 x 7 inches The Miami Hurricane’s Maximum size: 10 x 12 Web site provides inches readers with Hurricane news around the clock. Inserts must be shipped Thousands of Canes, and received at least 14 staff, alumni, families, days prior to run date to: fans and prospective students regularly visit The Miami Hurricane Advertise on TheMiamiHurricane. Attn: Jacob Crows com and subscribe 1306 Stanford Dr. to our Breaking News Room 221 e-mail alerts. Visitors Coral Gables, FL 33146 take advantage of our multimedia and a The Miami Hurricane and virtual print edition of The Miami Herald Media the newspaper, which Co. are not responsible for lets you electronically any misprint or errors on flip through the pages the insert. Please contact of the newspaper - as if The Miami Hurricane for you had the real thing more information. in your hands. Contact The Hurricane for additional web advertising details.

mediakit 2010-2011 PAGE 7 special opportunities

Contact The Miami Hurricane for more information about these distinctive methods of reaching out to the university community. Events As a celebration of the best the university community has to offer, The Miami Hurricane is proud to host two events each year at the center of the University of Miami campus. These events, titled “Best of Miami” and “Spring Showcase,” are a unique opportunity to speak directly to the university community during the middle of both fall and spring semester. These festivals will take place at the Whitten University Center’s picturesque patio, which serves as a central meeting place for students on campus and the home to several events and entertainment. Keeping with the many needs of the university, these events are designed to highlight the community’s dining, shopping, entertainment and basic services. Distraction Magazine Distraction Magazine is a sophisticated, high-gloss life styles Sizes & Rates publication committed to defining Full Page the culture of University of Miami’s 8.5 inches x 11 inches = $780 student body. In less than two years, this new publication is already Half Page Vertical nominated for the prestigious 4.25 inches x 11 inches = $390 Pacemaker journalism award. Half Page Horizontal Distraction serves as an entertaining 8.5 inches x 5.5 inches = $390 and insightful “Distraction” to the daily stress of college life and features Quarter Page new trends in music, fashion, art, 4.25 inches x 5.5 inches = $195 entertainment and student interests. Because students write Distraction, Issue dates: the magazine distinguishes itself from + October 25, 2010 other college-oriented publications. + March 21, 2010 Sponsorships Whether its different events on campus or special editorial sections in the paper, The Miami Hurricane provides many different sponsorship opportunities that mediakit would put your organization front and center. Contact The Miami Hurricane to learn more about how to get 2010-2011 involved. PAGE 8 First Impression

The First Impression special summer edition issue is the

C YAN MAGENTA

first thing students 1 YELLOW BLACK and the UM FIRST s u m m e r 2 0 1 0 ummer 201 community see 0IMPRESSION A PUBLICA TION OF THE MIAMI HURRIC before and as ANE they arrive on campus in the Fall. The 128-page color tabloid is packed with A tradition of excellence STEVEN STUTS // File Photo

A p r i l 2 6 - A p r i l 2 8 , 2 0 1 0 T H E M I A M I H U R R I C A N E information on NEWS 1 life and culture at UM and in Miami and Coral Gables and gives you the chance to influence students before they form spending habits. 10,000 copies of the issue are printed in July, with 3,000 copies mailed directly to the homes of incoming freshmen. The remaining 7,000 copies are distributed throughout all three UM campuses. Please contact the business manager, Jacob Crows at jacob@themiamihurricane. com for more information.