Mediakit 2011-2012 PAGE 1

MEDIA KIT 2011-2012

mediakit 2011-2012 PAGE 1

PHOTOS BY THE HURRICANE STAFF welcome! About The From the Business Manager Hurricane Dear Hurricane Advertiser, The Miami Hurricane is an award-winning newspaper pub- Welcome to Cane Country! lished by students at the University of Miami. 10,000 copies of each issue are Whether its taking over Coconut Grove on Thursdays, flooding distributed at more than 50 on South Beach on Saturdays, calling in late night food orders and off-campus locations every during finals, or trekking to Sun Life Stadium to cheer on the Monday and Thursday with more football team, the University of Miami Hurricanes are a definite locations planned throughout the presence in the South Florida community. The Miami Hurricane university community. Our current is the premier media outlet students, faculty, staff and visitors distribution includes the Coral Ga- bles main campus, Miller School have relied on to connect them to both their campus and the of Medicine campus downtown, surrounding community. Rosenstiel School of Marine and Atmospheric Science campus on As the media world evolves, college newspapers continue Key Biscayne, and various loca- to thrive. The award winning Miami Hurricane reaches an tions throughout Coral Gables, audience of more than 30,000 readers within the university Coconut Grove and South Miami. community through two print editions, published on The Miami Hurricane is widely read by students, faculty, staff, Monday and Thursday, and its recently redesigned website, alumni, families, fans and pro- TheMiamiHurricane.com which is updated daily. spective students in both print and online at TheMiamiHurricane. In this changing economy there is still one constant in the South com, and thousands of ‘Canes Florida community: The U. The University of Miami community subscribe to the site’s bi-weekly contributes over $4.5 billion dollars to the South Florida and breaking news updates. The community with $1.23 billion spent right here in Coral Gables. newly designed website launched in August 2010 featuring news and The Miami Hurricane’s experienced business staff is here to multimedia around the clock. provide you with a direct outlet to these potential consumers. Please take a look at this year’s media kit to learn more about Contact Us the advertising opportunities The Miami Hurricane offers. Mailing Address P.O. Box 248132 If you have any questions, please do not hesitate to contact our Coral Gables, FL 33124 office. We look forward to working with you!

Street Address 1306 Stanford Dr. Room 221 Isabel Gonzalez Coral Gables, FL 33146 Business Manager E-mail [email protected] [email protected]

Phone: (305) 284-4401 Fax: (305) 284-4404 Newsroom: (305) 284-2016

mediakit 2011-2012 PAGE 2 The UM community: UM facts Students15,657: 15,657 Faculty & Employees: 13,46413,464 Total:29,121 29,121 & info 84% of new freshmen live 84%on campus 43% of all undergraduate students live on campus Did you know? Male:Female 49:51ratio 49:51 + U.S. News and World Report ranked UM 47th in its 2011 “America’s Best Colleges”- Undergraduate38,440 tuition: $38,440 that’s up 19 spots from 2003. UM is now ranked as the No. 1 school in the state of Total average costs: $55,012 55,012 Florida.

UM student body geographic origins + The Princeton Review ranked UM’s student body #1 for race/class interaction among national universities Miami-Dade: 26% + UM adds over $4.5 billion to South Florida’s economy with $1.23 billion spent Broward: 8% right here in Coral Gables each year

Other Florida: 14% + 52% of students are from out of state and they collectively spend $236 million Other U.S. & Territory: 41% in the local economy each year + UM attracts 70,000 visitors each year International: 11% and they contribute $71 million to the local economy while visiting campus

The Hurricane’s 2010-2011 awards ASSOCIATED COLLEGIATE PRESS All-American Collegiate Press National Newspaper Pacemaker Award National Online Pacemaker Award Design of the Year: Newspaper Cover Illustration First Place

COLUMBIA SCHOLASTIC PRESS ASSOCIATION Sliver Crown Award: College Online News Gold Circle Awards: In-depth news/feature story Overall Design: Newsmagazine Format Advertising Layout: Full Page Color

SOCIETY FOR PROFESSIONAL JOURNALISTS Mark of Excellence Awards: Breaking News Reporting Best All-Around Non-Daily Student Newspaper mediakit For a complete list of awards and recognition please contact The Miami Hurricane. 2011-2012 PAGE 3 distribution

Distribution points 10,000 printed copies of each Hurricane issue are accessible at more than 50 distribution points on UM’s three main campuses in Coral Gables, downtown Miami, and Key Biscayne. On-campus newsstands are located in residence halls, academic and administrative buildings, sports and recreation buildings, libraries, restaurants, stores and more.

Main UM Campus - Coral Gables

MILLER DRIVE

MEMORIAL DRIVE

BRUNSON DRIVE

DICKINSON DRIVE

UNIVERSITY DRIVE

MERRICK DRIVE

STANFORD DRIVESTANFORD Hurricane newsstand

CARILLO STREET

Additional Locations

Off campus newspaper bins are located in Coconut Grove, South Miami, and Coral Gables. The Hurricane is continuously looking for new bin locations. Please contact the Business Office for the most updated list of distribution points.

More locations: Starbucks*, Gables One Tower*, Graduate School, Medical School (Medical Campus), Titanic*, Big Cheese*, Qdoba*.

*Indicates off campus

mediakit 2011-2012 PAGE 4 publication

The Miami Hurricane 2011-2012 dates FALL 2011 SPRING 2012

Special Issues

August 22: Orientation Special Edition August 25: Back to School Special Edition September 1: Football Kickoff Special Edition September 12: Career Fair Special Edition October 27: Halloween Special Edition November 3: Homecoming Special Edition December 1: Winter Break Special Edition January 19: Back to School Special Edition February 13: Valentines Day Special Edition February 16: Baseball Opening Night Special Edition March 8: Spring Break Special Edition

Special issue dates highighted. March 22: Housing Special Edition April 12: Best of Miami Special Edition April 26: Commencement Special Edition

mediakit 2011-2012 PAGE 5 print ads

MHMC- Commercial Template Doc Size 11.25” X 14” Image Area 10.375 x 11.75 CYAN MAGENTA YELLOW BLACK Sample 5 ad sizes Dimensions Color cost + The Hurricane is printed in tabloid form Black plus 1 color $100 on paper that is 11 inches wide and 12 Black plus 2 colors $200 inches deep per page. Black plus 3 colors $300 + Pricing is calculated with a column- inch system, whereby the cost of an ad Full process color $350 is calculated by multiplying columns by inches by the advertising rate. Discount + For a list of the exact dimensions of each ad, please contact The Hurricane. packages Full Page 3 ads for $720 each Aug. 28 - Sep. 3, 2008 THE MIAMI HURRICANE NEWS 5 Full Page Ad Pricing 6 ads for $660 each

MHMC- Commercial Template Doc Size 11.25” X 14” Image Area 10.375 x 11.75 CYAN MAGENTA YELLOW BLACK 12 Rates Half Page On-Campus/Local: $13 per column inch 3 ads for $360 each National: $16 per column inch 6 ads for $330 each Ad Cost Third Page Width (columns) x Depth (inches) x Rate 3 ads for $240 each Full Page 6 ads for $220 each 5 col. x 12 inches x $13 = $780 Quarter Page Half Page 3 ads for $180 each Horizontal: 5 col. x 6 inches x $13 = $390 6 ads for $165 each Vertical: 2.5 col. x 12 inches x $13 = $390 Eighth Page Third Page 3 ads for $90 each Please drink responsibly Horizontal: 5 col. x 4 in. x $13 = $260 12 ADVERTISEMENT THE MIAMI HURRICANE Aug. 28 - Sep. 3, 2008 6 ads for $82.50 each Half Page Vertical Ad Vertical: 1.67 col. x 12 in. x $13 = $260

MHMC- Commercial Template Doc Size 11.25” X 14” Image Area 10.375 x 11.75 CYAN MAGENTA YELLOW BLACK 20 Quarter Page Ad Quarter Page 2.5 col. x 6 inches x $13 = $195 Eighth Page Horiz.: 2.5 col. x 3 inches x $13 = $97.50 Vert.: 1.25 col. x 6 inches x $13 = $97.50

Advertise on our Distribution Bins!

Bins are located outside The University Bookstore, The Communication School, The Ashe Building, The Stanford (Freshmen) Dining Hall, and the 20 ADVERTISMENT THE MIAMI HURRICANE Aug. 28 - Sep. 3, 2008 Starbucks on campus. Size: 11” x 17” Pricing: $300 Horizontal Half Page Ad a month, for a minimum of one month. Ads can be PUT YOUR displayed in color for no extra charge. AD HERE! mediakit 2011-2012 PAGE 6 online ads & inserts

Inserts Web Rates

Full Banner Advertisers may prepare 728 x 90 pixels free standing and pre- $60/week, printed advertisements to be placed in the fold of $210/month any Thursday issue. Large Square 300 x 250 pixels All insert orders are locked $50/week, in at the full press run of 10,000 copies. $175/month Small Square Pricing: 125 x 125 pixels Under 16 pages: $1,000 $15/week, Over 16 pages: $1,200 $52.50/month Minimum size: 5 x 7 inches themiamihurricanecom

Maximum size: 10 x 12 inches

The Miami Hurricane’s Inserts must be shipped Web site provides and received at least 14 readers with Hurricane days prior to run date to: news around the clock. Thousands of Canes, The Miami Hurricane staff, alumni, families, Attn: Jacob Crows fans and prospective 1306 Stanford Dr. students regularly visit

Advertise on Room 221 TheMiamiHurricane. Coral Gables, FL 33146 com and subscribe to our Breaking News The Miami Hurricane and e-mail alerts. Visitors The Miami Herald Media take advantage of Co. are not responsible for our multimedia and a any misprint or errors on virtual print edition of the insert. Please contact the newspaper, which The Miami Hurricane for lets you electronically more information. flip through the pages of the newspaper - as if you had the real thing in your hands. Contact The Hurricane for additional web advertising details.

mediakit 2011-2012 PAGE 7 First Impression

The First Impression special summer edition issue is the first thing students and the UM community see before and as they arrive on campus in the Fall. The 128-page color tabloid is packed with information on life and culture at UM and in Miami and Coral Gables and gives you the chance to influence students before they form spending habits. 10,000 copies of the issue are printed in July, with 3,000 copies mailed directly to the homes of incoming freshmen. The remaining 7,000 copies are distributed throughout all three UM campuses. Please contact the business manager, Isaebel Gonzalez at isabel@themiamihurricane. com for more information.