Catholics Vs
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FRIDAY , OCTOBER 19, 1990 THE INDEPENDENT NEWSPAPER SE OTRE DAME AND SAINT MARY’S Shirt brings fame, fortune for seniors By SARAH VOIGT campus, they decided to dis News Writer tribute the shirts to twenty-four retailers near campus. They Two Notre Dame finance have sold the shirts to gas majors have proven that a suc stations, hotels, bars and cessful entrepreneurial venture restaurants at wholesale prices. requires neither an original “We just can’t keep these idea nor lots of initial capital. places stocked. Some gas sta Cleverness, initiative and an tions sell fifty shirts per day," emotionally charged football said Sorce. rivalry has been the winning Bierman, who handles pro combination for Victor Bierman duction forecasts, said that they and Alan Sorce with their maintain enough inventory to controversial “Catholics vs. give the retailers same or next Convicts III" T-shirt business. day delivery. Seniors Bierman and Sorce On game days the pair also have not grossed over $100,000 sell the shirts from the back of in T-shirt sales overnight. But a trailer on the corner of Edison close to it. The pair copyrighted and Ivy Roads. This strategic the entire “Catholics vs. Con location is about as close to victs III" T-shirt design in early campus as they can get. July 1990. They formed their Sorce organizes the vigorous own company called Power advertising and promotion Base Management Inc. in early campaigns. Locally, he runs August. regular advertisements in The They have sold over 14,000 T- Observer and distributes filers shirts in less than three in publication inserts to hotels. months. Nationally, Sorce advertises in The secret of their success, Blue and Gold Illustrated, an however, seems not to be their independent newspaper about Nic 0 shirt! The°bserver/Kenneth°s9°°j quick action but rather their Notre Dame sports with a sub carefully planned and executed scription of 32,000. The pair Eric Eschinger, facing forward, and Doug Descalzi, wear "The Cause” T-shirts commemorating the final sales strategy. In order to avoid also runs a national mail order ND vs. Miami football game, with sales proceeds going to accident victim Zheng-de Wang. legal action, the pair made campaign out of a South Bend sure that the T-shirt slogan residence. Professor heads national theology society made no specific mention of “The publicity has really either the University of Notre taken off since our story has hit By ANNA MARIE TABOR Dame or the University of organizes responses and keeps the AP wire. We’ve been in the News Writer members informed of upcoming Miami. South Bend Tribune, the In events in his quarterly newslet The back of the T-shirts says diana Star and National Sports Theology asks questions ter. “The Final War. October 20, Daily,” Sorce said. about what it means to believe The society meets at differ 1990. lake no prisoners." The pair conceived this prof and where the goodness and ent colleges for their annual “Since we made no use of itable idea while golfing last beauty of life can be discovered, convention held at Loyola in Notre Dame or its logo, we June in summer school. They according to Keith Egan, New Orleans this year. Lectures didn’t need the permission of decided to copyright the slogan chairman of religious studies at and workshops are held to the University. ” Bierman The and launch a marketing and Saint Mary’s. promote effective teaching, only requirement is that we sales campaign. This summer Egan was scholarly exchange, research don’t solicit or sell the shirts on Although the “Catholics vs. elected national president of and publications among pro campus." Convicts” slogan first debuted the College Theology Society. fessors of theology and religious The entrepreneurs have not on campus two years ago, The society is comprised of studies. let his stipulation present a theology and religion professors see SHIRT / page 4 Egan identified one of the stumbling block. Instead of from all over North America Kelth Egan biggest goals of the society as selling the merchandise on who are interested in “having leagues that increases the value “to promote undergraduate better programs to connect of student-teacher communica students to give consideration theology with contemporary life S c h e d u l e o f E v e n t s tion in the classroom. to the theology profession. for their students,” Egan stated. Egan’s involvement in the There is a big need for women ■ Miami Weekend 1990 ■ Theologians extract the “big society began when a Mar in this field. Their experiences questions” that people should quette University teacher asked enrich the Church and female be asking and help their Friday him to be a representative. Vice students have a special wisdom students find answers, Egan 3 p.m. Campus tour departing from the statue of Our presidency followed until he that contributes a lot to the said. He said that he too learns Lady, Main Gate was invited by the board to run profession.” by engaging in dialogue with 3 p.m. to Pep rally Pre-Pep rally gathering, Morris for president. He hopes that students he students. Inn Patio As leader of the society, The society includes an ex 4:30 p.m. Marching Band Rehearsal, from Washington members look to Egan for re change of ideas between col- see EGAN / page 4 Hall, and steps of Main Building to Green Field actions to current issues. Egan 4:30 p.m. Glee club, open rehearsal, Crowley Hall, Room 115 7 p.m. Pep rally, Joyce ACC, Gate 10 Hesburgh’s autobiography released at ND Special to the Observer curial officials over academic sabbatical following his retire Saturday freedom issues, as well as more ment, much of it spent touring 8:30 a.m.- game time ND & SMC alumni & friends Advance copies of “God, personal chapters on the au the western United States in a are invited to Alum ni Hospitality Center, JACC, Gates 2 &3 Country, Notre Dame,” the au thor’s lifelong fascination with recreational vehicle. 9 a.m. Band Rehearsal, Cartier Field tobiography of Rev. Theodore aviation and his well-traveled He now w orks out of a Hes 9:30 a.m. Alcoholics Anonymous, Center for Social Hesburgh, president emeritus daily masses. burgh Library office and con Concerns of the University, are now Several photographs covering centrates his time on University 11:30 a.m. Pom Pom Squad performance, JACC North available at the Hammes Notre Hesburgh’s career are included. institutes, wrote two other Dome Dame Bookstore. The book is dedicated to Rev. books in the second half of his Noon Pom Pom Squad & Cheerleading performance, in The book, published by Dou Edmund Joyce, who served as presidency—"The Humane Im front of Bookstore bleday and going on sale na executive vice president during perative,” published by the Yale Noon Glee Club concert, JACC North Dome tionally next month, covers the Hesburgh presidency, and University Press in 1974, and 12:30 a.m. Shenanigans performance, JACC North Hesburgh’s life from his boy Helen Hosinski, who recently “The Hesburgh Papers: Higher Dome hood in Syracuse, N.Y., to his retired after 38 years as Hes Values in Higher Education, ” 1 p.m. Band concert, Main building steps retirement in 1987 after 35 burgh’s secretary. published by Andrews and 1:45 p.m. Band steps-off years as president of the U ni Written with Chicago alumnus McMeel Inc., in 1979. 2:30 p.m. Notre Dame vs. M iam i, Stadium versity. Jerry Reedy, “God, Country, After the game ND/SMC all-class reunion, JACC North Chapters cover such broad Notre Dame” is the first of two Have a great Dome Gates 2 &3 areas as the “ student revo lu Hesburgh books to be brought After the game All alumni are invited to a reception in tion” of the late 1960s and out by the New York City pub vacation! the Law School, Law College (at main entrance) early 1970s, the country's fight lishing firm. Hesburgh is now at This is the last Observer until 7 p.m. Mass, Crypt for civil rights legislation and work editing his travel mem after break. The next issue will 7 p.m. Mass, Sacred Heart Church the University’s struggles with oirs, highlighted by the year’s be published Oct. 30. Friday, October 19, 1990 page 2 The Observer I n s id e C o l u m n W e a t h e r Forecast for noon, Friday, October 19. The ND posse Lines show high temperatures. puts the ‘rap’ on the Canes Ahh, the grandeur of it all. ND vs. M i ami: The Final Bat Yesterday’s high: 4 3 tle—The Big Game— Yesterday’s low: 39 The Ultimate Test— Nation’s high: 97 The Most Important (Phoenix, Ariz.) Game In History— Nation’s low: 11 make that The Most (Gunnison, Cob.) Important EVENT In F o rec as t: History. Forget the John O’Brien Mostly sunny today with budget crisis, forget Managing Editor a high ranging from 50 to Kuwait, forget even a 55. Clear tonight with condom-free “U.”—this is serious business. lows ranging from 35 to Forgive me if I appear to be a little caught FRONTS 40. Mostly sunny and up in the hype, but with everyone talking warmer Saturday with the about the game—including my nine-month- highs near 60. old niece—I just had to write another ND- COLD WARM STATIONARY 990 Accu-Weather, Inc. Miami Inside Column.