NIELSEN NATIONAL
READERSHIP
SURVEY
Q4 2013 – Q3 2014 NEWSPAPER COMPARATIVES
18
HOW TO READ THIS DOCUMENT
Previous readership release period
Year on Year comparison
This is the latest measurement period Q4 13 -
Q3 14 (Oct 13 - Sep 14)
NEWSPAPER REPORT - NATIONAL
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s) (TOTAL 15+):
- 3,579
- 3,579
- 3,540
- SAMPLE SIZE (15+)
- 11,405
- 11,395
- 11,408
DAILY NEWSPAPERS – METROPOLITAN:
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 190
- 197
- 213
NEWSPAPER A
- 5.3%
- 5.5%
- 6.0%
This figure is the number of people (190,000) over the age of
15 that read a typical issue of
Newpaper A in the latest
This figure is the amount of people in New
Zealand over the age of 15.
It tells us that there were 3.5 million people in
New Zealand in the period
readership period Q4 13 – Q3 14.
Q4 13 - Q3 14 (Oct 13 - Sep 14)
*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week.
For more information on these definitions please contact Nielsen.
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- NIELSEN NATIONAL READERSHIP
NEWSPAPER TOPLINES
NEWSPAPER REPORT - NATIONAL
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s) (TOTAL 15+):
- 3,579
- 3,579
- 3,540
- SAMPLE SIZE (15+)
- 11,405
- 11,395
- 11,408
DAILY NEWSPAPERS – METROPOLITAN:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
451
12.6%
82
470
13.1%
87
487
13.8%
81
THE NZ HERALD WAIKATO TIMES THE DOMINION POST THE PRESS
2.3%
190
2.4%
197
2.3%
213
5.3%
183
5.5%
189
6.0%
196
5.1%
86
5.3%
83
5.5%
97
OTAGO DAILY TIMES
- 2.4%
- 2.3%
- 2.8%
DAILY NEWSPAPERS - SUMMARY:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
1,287 36.0%
894
1,334 37.3%
922
1,411 39.8%
971
ALL DAILIES ALL METROPOLITANS
25.0%
497
25.8%
521
27.4%
554
ALL REGIONAL DAILIES (INCL. WAIKATO
TIMES)
13.9%
2,074 58.0% 1,564 43.7%
796
14.5% 2,161 60.4% 1,631 45.6%
835
15.6% 2,243 63.4% 1,689 47.7%
869
ALL DAILIES (WEEKLY COVERAGE) ALL METROPOLITANS (WEEKLY COVERAGE) ALL REGIONAL DAILIES (INCL. WAIKATO TIMES WEEKLY COVERAGE)
- 22.2%
- 23.3%
- 24.6%
- Copyright © 2014 The Nielsen Company
- 3
WEEKLY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
157
4.4%
367
167
4.7%
367
183
5.2%
398
SUNDAY NEWS SUNDAY STAR TIMES HERALD ON SUNDAY NATIONAL BUSINESS REVIEW
10.2%
329
10.3%
349
11.2%
369
9.2%
36
9.7%
37
10.4%
44
- 1.0%
- 1.0%
- 1.3%
FORTNIGHTLY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 72
- 58
- 59
DAIRY NEWS
2.0%
195
1.6%
201
1.7%
180
RURAL NEWS
5.4%
47
5.6%
48
5.1%
36
OTAGO SOUTHLAND FARMER
- 1.3%
- 1.3%
- 1.0%
MONTHLY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
34
1.0%
35
32
0.9%
40
CENTRAL DISTRICTS FARMER WAIKATO TIMES FARMER
41
- 1.0%
- 1.1%
- 1.2%
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- NIELSEN NATIONAL READERSHIP
NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
347
9.7%
330
374
10.5%
334
412
11.6%
345
CANVAS (UNDUPLICATED) SUNDAY (UNDUPLICATED) TIMEOUT (UNDUPLICATED) VIVA (UNDUPLICATED)
9.2%
355
9.3%
374
9.7%
407
9.9%
278
10.5%
281
11.5%
313
7.8%
384
7.8%
393
8.8%
394
YOUR WEEKEND (UNDUPLICATED)
TRAVEL (UNDUPLICATED) THE BUSINESS (UNDUPLICATED)
10.7%
303
11.0%
311
11.1%
336
8.5%
318
8.7%
319
9.5%
351
8.9%
48
8.9%
48
9.9%
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- WAIKATO TIMES MOTORTIMES
(UNDUPLICATED)
1.3%
356
1.3%
378
1.7%
414
WEEKEND MAGAZINE (UNDUPLICATED)
LIVING (UNDUPLICATED)
9.9%
266
10.6%
277
11.7%
304
7.4%
127
7.7%
129
8.6%
136
ELEMENT (UNDUPLICATED)
BITE (UNDUPLICATED)
3.5%
214
3.6%
214
3.8%
206
- 6.0%
- 6.0%
- 5.8%
- Copyright © 2014 The Nielsen Company
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NEWSPAPER REPORT - NORTHERN
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s) (TOTAL 15+):
1,936 5,987
1,936 5,968
1,911
- 5,948
- SAMPLE SIZE (15+)
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
434
22.4%
82
451
23.3%
87
467
24.4%
81
THE NZ HERALD WAIKATO TIMES
4.3%
96
4.5%
103
4.2%
124
ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES)
- 5.0%
- 5.3%
- 6.5%
WEEKLY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
100
5.2%
189
110
5.7%
188
123
6.4%
187
SUNDAY NEWS SUNDAY STAR TIMES HERALD ON SUNDAY
9.8%
306
9.7%
322
9.8%
346
- 15.8%
- 16.6%
- 18.1%
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- NIELSEN NATIONAL READERSHIP
NEWSPAPER REPORT - CENTRAL
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (TOTAL 15+): SAMPLE SIZE (15+)
- 784
- 784
- 779
- 2,602
- 2,614
- 2,601
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
177
22.5%
156
183
23.3%
160
192
24.6%
175
THE DOMINION POST ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES)
- 19.9%
- 20.4%
- 22.5%
WEEKLY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
28
3.5%
80
30
3.9%
88
27
SUNDAY NEWS
3.5%
101
SUNDAY STAR TIMES
- 10.2%
- 11.2%
- 12.9%
NEWSPAPER REPORT - SOUTHERN
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s) (TOTAL 15+):
- 859
- 859
- 850
- SAMPLE SIZE (15+)
- 2,816
- 2,813
- 2,859
DAILY NEWSPAPERS - METROPOLITAN
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
183
21.3%
86
189
22.0%
83
196
23.1%
97
THE PRESS OTAGO DAILY TIMES
10.1%
163
9.7%
172
11.5%
175
ALL REGIONAL DAILIES (EXCLUDING
WAIKATO TIMES)
- 19.0%
- 20.0%
- 20.6%
- Copyright © 2014 The Nielsen Company
- 7
WEEKLY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
30
3.5%
98
27
3.1%
91
32
SUNDAY NEWS
3.8%
110
SUNDAY STAR TIMES
- 11.4%
- 10.6%
- 13.0%
NEWSPAPER REPORT - AUCKLAND
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s) (TOTAL 15+):
1,129 3,383
1,129 3,377
1,109
- 3,353
- SAMPLE SIZE (15+)
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 314
- 324
- 334
THE NZ HERALD
- 27.9%
- 28.7%
- 30.1%
WEEKLY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 69
- 71
- 79
SUNDAY NEWS
6.1%
140
6.2%
137
7.1%
138
SUNDAY STAR TIMES
HERALD ON SUNDAY
12.4%
221
12.1%
233
12.5%
242
- 19.6%
- 20.6%
- 21.8%
- 8
- NIELSEN NATIONAL READERSHIP
COMMUNITY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
579
51.3%
699
577
51.1%
704
603
54.4%
731
FAIRFAX SUBURBAN GROUP (COMBINED AIR)
FAIRFAX SUBURBAN GROUP (WC)
RODNEY TIMES
61.9%
37
62.4%
39
65.9%
38
3.2%
14
3.4%
14
3.4%
13
AUCKLAND CITY HARBOUR NEWS
CENTRAL LEADER
1.2%
80
1.2%
82
1.2%
94
7.1%
59
7.2%
66
8.5%
64
EAST & BAYS COURIER
EASTERN COURIER
5.2%
71
5.8%
71
5.8%
65
6.3%
141
6.2%
141
5.9%
136
MANUKAU COURIER
12.5%
19
12.5%
18
12.3%
19
NORTH HARBOUR NEWS
NOR-WEST NEWS
1.7%
9
1.6%
10
1.7%
7
0.8%
100
0.9%
105
0.7%
114
NORTH SHORE TIMES
PAPAKURA COURIER WESTERN LEADER
8.8%
54
9.3%
50
10.3%
45
4.8%
99
4.5%
90
4.1%
116
- 8.8%
- 7.9%
- 10.5%
NATIONAL FIGURES - AUCKLAND COMMUNITIES:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
583
16.3%
704
582
16.3%
710
626
17.7%
756
FAIRFAX SUBURBAN GROUP (COMBINED AIR)
FAIRFAX SUBURBAN GROUP (WC)
RODNEY TIMES
19.7%
62
19.8%
64
21.4%
67
1.7%
54
1.8%
51
1.9%
35
FRANKLIN COUNTY NEWS
NOR-WEST NEWS
1.5%
9
1.4%
16
1.0%
27
- 0.2%
- 0.4%
- 0.8%
- Copyright © 2014 The Nielsen Company
- 9
NEWSPAPER REPORT - HAMILTON
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s) (TOTAL 15+):
140 618
140 614
138
- 596
- SAMPLE SIZE (15+)
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 16
- 15
- 18
THE NZ HERALD
WAIKATO TIMES
11.6%
41
10.9%
42
12.7%
44
- 29.5%
- 30.0%
- 32.0%
WEEKLY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 4
- 5
- 7
SUNDAY NEWS
2.8%
9
3.6%
8
5.2%
13
SUNDAY STAR TIMES
- 6.3%
- 5.5%
- 9.3%
COMMUNITY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 68
- 70
- 80
HAMILTON PRESS
HAMILTON NEWS
48.5%
49
50.0%
48
58.1%
52
- 34.9%
- 34.0%
- 37.6%
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- NIELSEN NATIONAL READERSHIP
NEWSPAPER REPORT - WELLINGTON
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s) (TOTAL 15+):
- 321
- 321
- 319
- SAMPLE SIZE (15+)
- 1,046
- 1,032
- 1,043
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 108
- 112
- 121
THE DOMINION POST
- 33.8%
- 34.8%
- 38.0%
WEEKLY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 7
- 8
- 8
SUNDAY NEWS
2.2%
43
2.6%
43
2.5%
53
SUNDAY STAR TIMES
- 13.3%
- 13.5%
- 16.5%
COMMUNITY NEWSPAPERS
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
185
57.6%
70
193
60.1%
72
187
58.6%
66
CENTRAL COMMUNITY NEWSPAPERS (WC) THE HUTT NEWS
21.7%
40
22.3%
40
20.9%
34
KAPI-MANA NEWS
12.5%
34
12.5%
33
10.8%
30
UPPER HUTT LEADER
WELLINGTONIAN
10.4%
64
10.4%
67
9.4%
73
- 19.9%
- 20.8%
- 23.0%
- Copyright © 2014 The Nielsen Company
- 11
NEWSPAPER REPORT - CHRISTCHURCH
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
POPULATION POTENTIALS (000s) (TOTAL 15+):
- 314
- 314
- 311
- SAMPLE SIZE (15+)
- 1,140
- 1,148
- 1,181
DAILY NEWSPAPERS - METROPOLITAN:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 128
- 133
- 139
THE PRESS
- 40.9%
- 42.4%
- 44.6%
WEEKLY NEWSPAPERS
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
- 9
- 9
- 18
5.9%
51
SUNDAY NEWS
2.7%
47
2.9%
44
SUNDAY STAR TIMES
- 14.8%
- 14.0%
- 16.5%
COMMUNITY NEWSPAPERS:
Average Issue Readership
- CMI
- CMI
- CMI
Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13
122
38.9%
111
129
41.1%
117
137
44.1%
123
THE STAR (WEEKLY COVERAGE) THE STAR MIDWEEK
35.2%