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Newspaper Comparatives Q4 2013 – Q3 2014

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Newspaper Comparatives Q4 2013 – Q3 2014 NIELSEN NATIONAL READERSHIP SURVEY Q4 2013 – Q3 2014 NEWSPAPER COMPARATIVES 18 HOW TO READ THIS DOCUMENT Previous readership release period Year on Year This is the latest measurement period Q4 13 - comparison Q3 14 (Oct 13 - Sep 14) NEWSPAPER REPORT - NATIONAL Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 POPULATION POTENTIALS (000s) 3,579 3,579 3,540 (TOTAL 15+): SAMPLE SIZE (15+) 11,405 11,395 11,408 DAILY NEWSPAPERS – METROPOLITAN: CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 190 197 213 NEWSPAPER A 5.3% 5.5% 6.0% This figure is the amount of people in New This figure is the number of Zealand over the age of 15. people (190,000) over the age of 15 that read a typical issue of It tells us that there were 3.5 million people in Newpaper A in the latest New Zealand in the period readership period Q4 13 – Q3 14. Q4 13 - Q3 14 (Oct 13 - Sep 14) *Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week. For more information on these definitions please contact Nielsen. 2 NIELSEN NATIONAL READERSHIP NEWSPAPER TOPLINES NEWSPAPER REPORT - NATIONAL CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 POPULATION POTENTIALS (000s) 3,579 3,579 3,540 (TOTAL 15+): SAMPLE SIZE (15+) 11,405 11,395 11,408 DAILY NEWSPAPERS – METROPOLITAN: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 451 470 487 THE NZ HERALD 12.6% 13.1% 13.8% 82 87 81 WAIKATO TIMES 2.3% 2.4% 2.3% 190 197 213 THE DOMINION POST 5.3% 5.5% 6.0% 183 189 196 THE PRESS 5.1% 5.3% 5.5% 86 83 97 OTAGO DAILY TIMES 2.4% 2.3% 2.8% DAILY NEWSPAPERS - SUMMARY: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 1,287 1,334 1,411 ALL DAILIES 36.0% 37.3% 39.8% 894 922 971 ALL METROPOLITANS 25.0% 25.8% 27.4% ALL REGIONAL DAILIES (INCL. WAIKATO 497 521 554 TIMES) 13.9% 14.5% 15.6% 2,074 2,161 2,243 ALL DAILIES (WEEKLY COVERAGE) 58.0% 60.4% 63.4% 1,564 1,631 1,689 ALL METROPOLITANS (WEEKLY COVERAGE) 43.7% 45.6% 47.7% ALL REGIONAL DAILIES (INCL. WAIKATO 796 835 869 TIMES WEEKLY COVERAGE) 22.2% 23.3% 24.6% Copyright © 2014 The Nielsen Company 3 WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 157 167 183 SUNDAY NEWS 4.4% 4.7% 5.2% 367 367 398 SUNDAY STAR TIMES 10.2% 10.3% 11.2% 329 349 369 HERALD ON SUNDAY 9.2% 9.7% 10.4% 36 37 44 NATIONAL BUSINESS REVIEW 1.0% 1.0% 1.3% FORTNIGHTLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 72 58 59 DAIRY NEWS 2.0% 1.6% 1.7% 195 201 180 RURAL NEWS 5.4% 5.6% 5.1% 47 48 36 OTAGO SOUTHLAND FARMER 1.3% 1.3% 1.0% MONTHLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 34 32 CENTRAL DISTRICTS FARMER 1.0% 0.9% 35 40 41 WAIKATO TIMES FARMER 1.0% 1.1% 1.2% 4 NIELSEN NATIONAL READERSHIP NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 347 374 412 CANVAS (UNDUPLICATED) 9.7% 10.5% 11.6% 330 334 345 SUNDAY (UNDUPLICATED) 9.2% 9.3% 9.7% 355 374 407 TIMEOUT (UNDUPLICATED) 9.9% 10.5% 11.5% 278 281 313 VIVA (UNDUPLICATED) 7.8% 7.8% 8.8% 384 393 394 YOUR WEEKEND (UNDUPLICATED) 10.7% 11.0% 11.1% 303 311 336 TRAVEL (UNDUPLICATED) 8.5% 8.7% 9.5% 318 319 351 THE BUSINESS (UNDUPLICATED) 8.9% 8.9% 9.9% WAIKATO TIMES MOTORTIMES 48 48 59 (UNDUPLICATED) 1.3% 1.3% 1.7% 356 378 414 WEEKEND MAGAZINE (UNDUPLICATED) 9.9% 10.6% 11.7% 266 277 304 LIVING (UNDUPLICATED) 7.4% 7.7% 8.6% 127 129 136 ELEMENT (UNDUPLICATED) 3.5% 3.6% 3.8% 214 214 206 BITE (UNDUPLICATED) 6.0% 6.0% 5.8% Copyright © 2014 The Nielsen Company 5 NEWSPAPER REPORT - NORTHERN CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 POPULATION POTENTIALS (000s) 1,936 1,936 1,911 (TOTAL 15+): SAMPLE SIZE (15+) 5,987 5,968 5,948 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 434 451 467 THE NZ HERALD 22.4% 23.3% 24.4% 82 87 81 WAIKATO TIMES 4.3% 4.5% 4.2% ALL REGIONAL DAILIES (EXCLUDING 96 103 124 WAIKATO TIMES) 5.0% 5.3% 6.5% WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 100 110 123 SUNDAY NEWS 5.2% 5.7% 6.4% 189 188 187 SUNDAY STAR TIMES 9.8% 9.7% 9.8% 306 322 346 HERALD ON SUNDAY 15.8% 16.6% 18.1% 6 NIELSEN NATIONAL READERSHIP NEWSPAPER REPORT - CENTRAL CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 POPULATION POTENTIALS (TOTAL 15+): 784 784 779 SAMPLE SIZE (15+) 2,602 2,614 2,601 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 177 183 192 THE DOMINION POST 22.5% 23.3% 24.6% ALL REGIONAL DAILIES (EXCLUDING 156 160 175 WAIKATO TIMES) 19.9% 20.4% 22.5% WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 28 30 27 SUNDAY NEWS 3.5% 3.9% 3.5% 80 88 101 SUNDAY STAR TIMES 10.2% 11.2% 12.9% NEWSPAPER REPORT - SOUTHERN CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 POPULATION POTENTIALS (000s) 859 859 850 (TOTAL 15+): SAMPLE SIZE (15+) 2,816 2,813 2,859 DAILY NEWSPAPERS - METROPOLITAN Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 183 189 196 THE PRESS 21.3% 22.0% 23.1% 86 83 97 OTAGO DAILY TIMES 10.1% 9.7% 11.5% ALL REGIONAL DAILIES (EXCLUDING 163 172 175 WAIKATO TIMES) 19.0% 20.0% 20.6% Copyright © 2014 The Nielsen Company 7 WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 30 27 32 SUNDAY NEWS 3.5% 3.1% 3.8% 98 91 110 SUNDAY STAR TIMES 11.4% 10.6% 13.0% NEWSPAPER REPORT - AUCKLAND CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 POPULATION POTENTIALS (000s) 1,129 1,129 1,109 (TOTAL 15+): SAMPLE SIZE (15+) 3,383 3,377 3,353 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 314 324 334 THE NZ HERALD 27.9% 28.7% 30.1% WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 69 71 79 SUNDAY NEWS 6.1% 6.2% 7.1% 140 137 138 SUNDAY STAR TIMES 12.4% 12.1% 12.5% 221 233 242 HERALD ON SUNDAY 19.6% 20.6% 21.8% 8 NIELSEN NATIONAL READERSHIP COMMUNITY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 FAIRFAX SUBURBAN GROUP (COMBINED 579 577 603 AIR) 51.3% 51.1% 54.4% 699 704 731 FAIRFAX SUBURBAN GROUP (WC) 61.9% 62.4% 65.9% 37 39 38 RODNEY TIMES 3.2% 3.4% 3.4% 14 14 13 AUCKLAND CITY HARBOUR NEWS 1.2% 1.2% 1.2% 80 82 94 CENTRAL LEADER 7.1% 7.2% 8.5% 59 66 64 EAST & BAYS COURIER 5.2% 5.8% 5.8% 71 71 65 EASTERN COURIER 6.3% 6.2% 5.9% 141 141 136 MANUKAU COURIER 12.5% 12.5% 12.3% 19 18 19 NORTH HARBOUR NEWS 1.7% 1.6% 1.7% 9 10 7 NOR-WEST NEWS 0.8% 0.9% 0.7% 100 105 114 NORTH SHORE TIMES 8.8% 9.3% 10.3% 54 50 45 PAPAKURA COURIER 4.8% 4.5% 4.1% 99 90 116 WESTERN LEADER 8.8% 7.9% 10.5% NATIONAL FIGURES - AUCKLAND COMMUNITIES: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 FAIRFAX SUBURBAN GROUP (COMBINED 583 582 626 AIR) 16.3% 16.3% 17.7% 704 710 756 FAIRFAX SUBURBAN GROUP (WC) 19.7% 19.8% 21.4% 62 64 67 RODNEY TIMES 1.7% 1.8% 1.9% 54 51 35 FRANKLIN COUNTY NEWS 1.5% 1.4% 1.0% 9 16 27 NOR-WEST NEWS 0.2% 0.4% 0.8% Copyright © 2014 The Nielsen Company 9 NEWSPAPER REPORT - HAMILTON CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 POPULATION POTENTIALS (000s) 140 140 138 (TOTAL 15+): SAMPLE SIZE (15+) 618 614 596 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 16 15 18 THE NZ HERALD 11.6% 10.9% 12.7% 41 42 44 WAIKATO TIMES 29.5% 30.0% 32.0% WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 4 5 7 SUNDAY NEWS 2.8% 3.6% 5.2% 9 8 13 SUNDAY STAR TIMES 6.3% 5.5% 9.3% COMMUNITY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 68 70 80 HAMILTON PRESS 48.5% 50.0% 58.1% 49 48 52 HAMILTON NEWS 34.9% 34.0% 37.6% 10 NIELSEN NATIONAL READERSHIP NEWSPAPER REPORT - WELLINGTON CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 POPULATION POTENTIALS (000s) 321 321 319 (TOTAL 15+): SAMPLE SIZE (15+) 1,046 1,032 1,043 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 108 112 121 THE DOMINION POST 33.8% 34.8% 38.0% WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 7 8 8 SUNDAY NEWS 2.2% 2.6% 2.5% 43 43 53 SUNDAY STAR TIMES 13.3% 13.5% 16.5% COMMUNITY NEWSPAPERS Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 185 193 187 CENTRAL COMMUNITY NEWSPAPERS (WC) 57.6% 60.1% 58.6% 70 72 66 THE HUTT NEWS 21.7% 22.3% 20.9% 40 40 34 KAPI-MANA NEWS 12.5% 12.5% 10.8% 34 33 30 UPPER HUTT LEADER 10.4% 10.4% 9.4% 64 67 73 WELLINGTONIAN 19.9% 20.8% 23.0% Copyright © 2014 The Nielsen Company 11 NEWSPAPER REPORT - CHRISTCHURCH CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 POPULATION POTENTIALS (000s) 314 314 311 (TOTAL 15+): SAMPLE SIZE (15+) 1,140 1,148 1,181 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 128 133 139 THE PRESS 40.9% 42.4% 44.6% WEEKLY NEWSPAPERS Average Issue Readership CMI CMI CMI Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13 9 9 18 SUNDAY NEWS 2.7% 2.9% 5.9% 47 44 51 SUNDAY STAR TIMES 14.8% 14.0% 16.5% COMMUNITY NEWSPAPERS: Average Issue Readership
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