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Nielsen National Readership Survey NIELSEN NATIONAL READERSHIP SURVEY Q3 2013 – Q2 2014 NEWSPAPER COMPARATIVES HOW TO READ THIS DOCUMENT Previous readership release period This is the latest measurement period Q3 13 - Year on Year comparison Q2 14 (Jul 13 - Jun 14) NEWSPAPER REPORT - NATIONAL Average Issue Readership CMI CMI CMI Q3 13 - Q2 14 Q2 13 - Q1 14 Q3 12 - Q2 13 POPULATION POTENTIALS (000s) 3,579 3,579 3,540 (TOTAL 15+): SAMPLE SIZE (15+) 11,395 11,394 11,380 DAILY NEWSPAPERS – METROPOLITAN: CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 189 205 198 NEWSPAPER A 5.3% 5.7% 5.6% This figure is the number of people (189,000) over the age of This figure is the amount of people in New 15 that read a typical issue of Zealand over the age of 15. Newpaper A in the latest readership period Q3 13 - Q2 14. It tells us that there were 3.5 million people in New Zealand in the period This equates to 5.3% of the area Q3 13 - Q2 14 (Jul 13 - Jun 14) specified. *Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of specific issues read over the past week. For more information on these definitions please contact Nielsen. 2 NIELSEN NATIONAL READERSHIP NEWSPAPER TOPLINES NEWSPAPER REPORT - NATIONAL CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 POPULATION POTENTIALS (000s) 3,579 3,579 3,540 (TOTAL 15+): SAMPLE SIZE (15+) 11,395 11,394 11,380 DAILY NEWSPAPERS – METROPOLITAN: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 470 480 505 THE NZ HERALD 13.1% 13.4% 14.3% 87 87 83 WAIKATO TIMES 2.4% 2.4% 2.3% 197 205 218 THE DOMINION POST 5.5% 5.7% 6.2% 189 191 198 THE PRESS 5.3% 5.3% 5.6% 83 90 98 OTAGO DAILY TIMES 2.3% 2.5% 2.8% DAILY NEWSPAPERS - SUMMARY: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 1,334 1,371 1,424 ALL DAILIES 37.3% 38.3% 40.2% 922 944 993 ALL METROPOLITANS 25.8% 26.4% 28.0% ALL REGIONAL DAILIES (INCL. WAIKATO 521 539 548 TIMES) 14.5% 15.1% 15.5% 2,161 2,190 2,264 ALL DAILIES (WEEKLY COVERAGE) 60.4% 61.2% 64.0% ALL METROPOLITANS (WEEKLY 1,631 1,643 1,719 COVERAGE) 45.6% 45.9% 48.5% ALL REGIONAL DAILIES (INCL. WAIKATO 835 850 870 TIMES WEEKLY COVERAGE) 23.3% 23.7% 24.6% Copyright © 2014 The Nielsen Company 3 WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 167 178 188 SUNDAY NEWS 4.7% 5.0% 5.3% 367 382 408 SUNDAY STAR TIMES 10.3% 10.7% 11.5% 349 371 365 HERALD ON SUNDAY 9.7% 10.4% 10.3% 37 42 49 NATIONAL BUSINESS REVIEW 1.0% 1.2% 1.4% FORTNIGHTLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 58 58 65 DAIRY NEWS 1.6% 1.6% 1.8% 201 199 175 RURAL NEWS 5.6% 5.6% 4.9% 48 41 35 OTAGO SOUTHLAND FARMER 1.3% 1.1% 1.0% MONTHLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 32 33 CENTRAL DISTRICTS FARMER 0.9% 0.9% 40 39 45 WAIKATO TIMES FARMER 1.1% 1.1% 1.3% 4 NIELSEN NATIONAL READERSHIP NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 374 388 414 CANVAS (UNDUPLICATED) 10.5% 10.8% 11.7% 334 355 348 SUNDAY (UNDUPLICATED) 9.3% 9.9% 9.8% 374 393 430 TIMEOUT (UNDUPLICATED) 10.5% 11.0% 12.1% 281 300 319 VIVA (UNDUPLICATED) 7.8% 8.4% 9.0% 393 394 397 YOUR WEEKEND (UNDUPLICATED) 11.0% 11.0% 11.2% 311 327 354 TRAVEL (UNDUPLICATED) 8.7% 9.1% 10.0% 319 344 364 THE BUSINESS (UNDUPLICATED) 8.9% 9.6% 10.3% WAIKATO TIMES MOTORTIMES 48 53 63 (UNDUPLICATED) 1.3% 1.5% 1.8% 378 401 416 WEEKEND MAGAZINE (UNDUPLICATED) 10.6% 11.2% 11.8% 277 293 299 LIVING (UNDUPLICATED) 7.7% 8.2% 8.4% 129 131 136 ELEMENT (UNDUPLICATED) 3.6% 3.7% 3.8% 154 161 OUTDOORS (UNDUPLICATED) 4.3% 4.5% 214 222 BITE (UNDUPLICATED) 6.0% 6.2% Copyright © 2014 The Nielsen Company 5 NEWSPAPER REPORT - NORTHERN CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 POPULATION POTENTIALS (000s) 1,936 1,936 1,911 (TOTAL 15+): SAMPLE SIZE (15+) 5968 5954 5942 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 451 459 487 THE NZ HERALD 23.3% 23.7% 25.5% 87 87 83 WAIKATO TIMES 4.5% 4.5% 4.3% ALL REGIONAL DAILIES (EXCLUDING 103 107 123 WAIKATO TIMES) 5.3% 5.5% 6.4% WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 110 115 130 SUNDAY NEWS 5.7% 6.0% 6.8% 188 190 205 SUNDAY STAR TIMES 9.7% 9.8% 10.7% 322 345 345 HERALD ON SUNDAY 16.6% 17.8% 18.1% 6 NIELSEN NATIONAL READERSHIP NEWSPAPER REPORT - CENTRAL CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 POPULATION POTENTIALS (TOTAL 15+): 784 784 779 SAMPLE SIZE (15+) 2614 2619 2588 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 183 189 194 THE DOMINION POST 23.3% 24.1% 24.9% ALL REGIONAL DAILIES (EXCLUDING 160 169 172 WAIKATO TIMES) 20.4% 21.6% 22.0% WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 30 32 28 SUNDAY NEWS 3.9% 4.1% 3.6% 88 88 102 SUNDAY STAR TIMES 11.2% 11.3% 13.1% NEWSPAPER REPORT - SOUTHERN CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 POPULATION POTENTIALS (000s) 859 859 850 (TOTAL 15+): SAMPLE SIZE (15+) 2813 2821 2850 DAILY NEWSPAPERS - METROPOLITAN Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 189 191 198 THE PRESS 22.0% 22.2% 23.3% 83 90 98 OTAGO DAILY TIMES 9.7% 10.5% 11.5% ALL REGIONAL DAILIES (EXCLUDING 172 178 172 WAIKATO TIMES) 20.0% 20.7% 20.3% Copyright © 2014 The Nielsen Company 7 WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 27 30 29 SUNDAY NEWS 3.1% 3.5% 3.4% 91 104 101 SUNDAY STAR TIMES 10.6% 12.1% 11.9% NEWSPAPER REPORT - AUCKLAND CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 POPULATION POTENTIALS (000s) 1,129 1,129 1,109 (TOTAL 15+): SAMPLE SIZE (15+) 3377 3369 3341 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 324 330 347 THE NZ HERALD 28.7% 29.2% 31.3% WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 71 78 88 SUNDAY NEWS 6.2% 6.9% 7.9% 137 143 147 SUNDAY STAR TIMES 12.1% 12.6% 13.2% 233 243 242 HERALD ON SUNDAY 20.6% 21.5% 21.9% 8 NIELSEN NATIONAL READERSHIP COMMUNITY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 FAIRFAX SUBURBAN GROUP (COMBINED 577 598 640 AIR) 51.1% 53.0% 57.7% 704 735 756 FAIRFAX SUBURBAN GROUP (WC) 62.4% 65.1% 68.2% 39 35 42 RODNEY TIMES 3.4% 3.1% 3.8% 14 14 24 AUCKLAND CITY HARBOUR NEWS 1.2% 1.3% 2.1% 82 91 93 CENTRAL LEADER 7.2% 8.1% 8.3% 66 71 59 EAST & BAYS COURIER 5.8% 6.3% 5.3% 71 76 63 EASTERN COURIER 6.2% 6.7% 5.7% 141 139 141 MANUKAU COURIER 12.5% 12.3% 12.7% 18 16 25 NORTH HARBOUR NEWS 1.6% 1.4% 2.3% 10 9 6 NOR-WEST NEWS 0.9% 0.8% 0.6% 105 108 121 NORTH SHORE TIMES 9.3% 9.5% 10.9% 50 48 50 PAPAKURA COURIER 4.5% 4.2% 4.5% 90 97 137 WESTERN LEADER 7.9% 8.5% 12.4% NATIONAL FIGURES - AUCKLAND COMMUNITIES: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 FAIRFAX SUBURBAN GROUP (COMBINED 582 613 665 AIR) 16.3% 17.1% 18.8% 710 751 784 FAIRFAX SUBURBAN GROUP (WC) 19.8% 21.0% 22.1% 64 64 74 RODNEY TIMES 1.8% 1.8% 2.1% 51 43 45 FRANKLIN COUNTY NEWS 1.4% 1.2% 1.3% 16 23 29 NOR-WEST NEWS 0.4% 0.7% 0.8% Copyright © 2014 The Nielsen Company 9 NEWSPAPER REPORT - HAMILTON CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 POPULATION POTENTIALS (000s) 140 140 138 (TOTAL 15+): SAMPLE SIZE (15+) 614 602 598 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 15 15 19 THE NZ HERALD 10.9% 10.5% 13.9% 42 44 45 WAIKATO TIMES 30.0% 31.1% 32.6% WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 5 6 5 SUNDAY NEWS 3.6% 4.4% 3.9% 8 9 16 SUNDAY STAR TIMES 5.5% 6.4% 11.2% COMMUNITY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 70 72 80 HAMILTON PRESS 50.0% 51.4% 58.0% 48 48 58 HAMILTON NEWS 34.0% 34.3% 42.0% 10 NIELSEN NATIONAL READERSHIP NEWSPAPER REPORT - WELLINGTON CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 POPULATION POTENTIALS (TOTAL 15+): 321 321 319 SAMPLE SIZE (15+) 1032 1033 1050 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 112 119 127 THE DOMINION POST 34.8% 37.0% 40.0% WEEKLY NEWSPAPERS: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 8 9 8 SUNDAY NEWS 2.6% 2.7% 2.4% 43 45 57 SUNDAY STAR TIMES 13.5% 14.0% 18.0% COMMUNITY NEWSPAPERS Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 193 192 192 CENTRAL COMMUNITY NEWSPAPERS (WC) 60.1% 59.8% 60.3% 72 67 68 THE HUTT NEWS 22.3% 21.0% 21.3% 40 40 36 KAPI-MANA NEWS 12.5% 12.6% 11.3% 33 32 34 UPPER HUTT LEADER 10.4% 10.1% 10.7% 67 69 78 WELLINGTONIAN 20.8% 21.6% 24.3% Copyright © 2014 The Nielsen Company 11 NEWSPAPER REPORT - CHRISTCHURCH CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 POPULATION POTENTIALS (000s) 314 311 311 (TOTAL 15+): SAMPLE SIZE (15+) 1148 1161 1167 DAILY NEWSPAPERS - METROPOLITAN: Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 133 134 137 THE PRESS 42.4% 42.6% 44.0% WEEKLY NEWSPAPERS Average Issue Readership CMI CMI CMI Q3 13 – Q2 14 Q2 13 – Q1 13 Q3 12 – Q2 13 9 10 16 SUNDAY NEWS 2.9% 3.3% 5.2% 44 46 47 SUNDAY
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