COMMUNICATIONS TIMELINE
Continue event promotion through Develop press releases, media email, social media and other advisories, calendar alerts and other preferred communications channels. communications materials. Create a hashtag specific to your If your event is open to the public, event and encourage attendees to use consider paid media in the local market it to drive discussion and to drive attendance. conversation. Begin outreach to Wellington-based If media are welcome to attend, issue a Begin reaching out to national and media to build their awareness of your media advisory. international media to make them event. Pitch for morning TV news Continue to leverage social media and aware of your event. opportunities a month in advance. your hashtag.
One Year Out Three Months Out Two to Three Weeks Out
Six Months Out One to Two Months Out One Week Out
Promote your meeting destination to Develop a target media list for pitches. Follow up with media to gauge interest attendees through channels such as Identify newsworthy story angles and in covering your event. email, social media and paid media. share them with reporters and social Invite media to attend your event and Connect with Business Events Wellington media influencers. offer interviews with key leadership and or your Wellington conference organiser speakers, and potential story angles. for resources to promote Wellington as your destination. Access complimentary, high-resolution images of the Wellington region to include in promotional materials. Visit WellingtonNZ for resources. Share promotional videos of Wellington to build attendees' interest and anticipation about your meeting. Find these at WellingtonNZ. D E V E L O P I N G A M E D I A L I S T Key Media Outlets
Here is a list of key Wellington TV ZM WELLINGTON RESOURCES media contacts covering print, TVNZ zmonline.com It’s a good idea to bookmark these broadcast, online and social media. tvnz.co.nz websites for valuable information and tools [email protected] PRINT that will help with your event planning. TV3 NEWSHUB Dompost WellingtonNZ wellingtonnz.com The Wellington media you reach out newshub.co.nz stuff.co.nz/dominion-post/ Wellington City Council [email protected] n e w s @ d o m p o s t . c o . n z wellington.govt.nz to for coverage will vary depending TE KARERE NZ Herald Business Events Industry Aotearoa on the type of event or conference tvnz.co.nz/shows/te-karere nzherald.co.nz beia.co.nz you are planning. [email protected] [email protected] PRIME Sunday Star-Times S O C I A L M E D IA Stuff.co.nz is the main online source primetv.co.nz stuff.co.nz/sunday-star-times Important social media profiles to follow of news. The main Wellington [email protected] [email protected] and connect with. MAORI TV National Business Review WellingtonNZ newspaper that is published daily is maoritelevision.com nbr.co.nz Facebook: facebook.com/wellingtonnz the Dompost. There are also weekly [email protected] [email protected] Twitter: twitter.com/Wellington_NZ newspapers: Herald on Sunday, Herald on Sunday Instagram: instagram.com/wellingtonnz ONLINE newsworksnz.co.nz LinkedIn: linkedin.com/company/wreda National Business Review, Sunday STUFF [email protected] Wellington City Council News and The Sunday Star-Times. stuff.co.nz Sunday News Facebook: newsroom@stuff.co.nz stuff.co.nz/sunday-news/ facebook.com/wellingtoncitycouncil Newsroom [email protected] Twitter: twitter.com/wgtncc There are four national TV stations newsroom.co.nz Instagram: instagram.com/wgtncc [email protected] LinkedIn: you can tap into – state-owned GREATER WELLINGTON NZ Herald online Hutt News linkedin.com/company/wellingtoncityc TVNZ, TV3, and the Maori channel nzherald.co.nz [email protected] ouncil Te Karere, the privately-owned Sky [email protected] Horowhenua Chronicle Tourism New Zealand NZME [email protected] Facebook: network, comprising Prime and nzme.co.nz Horowhenua Mail facebook.com/purenewzealand various sports channels, and the NZ Newswire [email protected] Twitter: twitter.com/purenewzealand newswirenz.co.nz Kapi-Mana News Instagram: Maori broadcaster, Maori Television. [email protected] [email protected] instagram.com/purenewzealand Scoop Kapiti Observer YouTube: There are also numerous radio scoop.co.nz [email protected] youtube.com/channel/UCPbE8UztMtGa [email protected] Regional News 24hlvzYQpzQ stations that broadcast nationwide, TVNZ Online [email protected] including Radio New Zealand, ZM tvnz.co.nz/one-news Upper Hutt Leader Your local member organisation [email protected] [email protected] National Government body relevant to your and The Edge among the most Wainuiomata News event - publicservice.govt.nz/our- popular. RADIO [email protected] work/state-sector-organisations/ RNZ Wairarapa News rnz.co.nz [email protected] Newstalk ZB Independent Herald newstalkzb.co.nz [email protected] The Edge theedge.co.nz