<p>NIELSEN NATIONAL </p><p>READERSHIP </p><p>SURVEY </p><p>Q4 2013 – Q3 2014 NEWSPAPER COMPARATIVES </p><p>18 </p><p>HOW TO READ THIS DOCUMENT </p><p>Previous readership release period </p><p>Year on Year comparison <br>This is the latest measurement period Q4 13 - <br>Q3 14 (Oct 13 - Sep 14) </p><p><strong>NEWSPAPER REPORT - NATIONAL </strong></p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>POPULATION POTENTIALS (000s) (TOTAL 15+): </p><ul style="display: flex;"><li style="flex:1">3,579 </li><li style="flex:1">3,579 </li><li style="flex:1">3,540 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">SAMPLE SIZE (15+) </li><li style="flex:1">11,405 </li><li style="flex:1">11,395 </li><li style="flex:1">11,408 </li></ul><p></p><p>DAILY NEWSPAPERS – METROPOLITAN: </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">190 </li><li style="flex:1">197 </li><li style="flex:1">213 </li></ul><p>NEWSPAPER A </p><ul style="display: flex;"><li style="flex:1">5.3% </li><li style="flex:1">5.5% </li><li style="flex:1">6.0% </li></ul><p>This figure is the number of people (190,000) over the age of <br>15 that read a typical issue of <br>Newpaper A in the latest <br>This figure is the amount of people in New </p><p>Zealand over the age of 15. <br>It tells us that there were 3.5 million people in </p><p>New Zealand in the period </p><p>readership period Q4 13 – Q3 14. </p><p>Q4 13 - Q3 14 (Oct 13 - Sep 14) </p><p>*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week. <br>For more information on these definitions please contact Nielsen. </p><p></p><ul style="display: flex;"><li style="flex:1">2</li><li style="flex:1">NIELSEN NATIONAL READERSHIP </li></ul><p></p><p>NEWSPAPER TOPLINES </p><p><strong>NEWSPAPER REPORT - NATIONAL </strong></p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>POPULATION POTENTIALS (000s) (TOTAL 15+): </p><ul style="display: flex;"><li style="flex:1">3,579 </li><li style="flex:1">3,579 </li><li style="flex:1">3,540 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">SAMPLE SIZE (15+) </li><li style="flex:1">11,405 </li><li style="flex:1">11,395 </li><li style="flex:1">11,408 </li></ul><p></p><p>DAILY NEWSPAPERS – METROPOLITAN: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>451 <br>12.6% <br>82 <br>470 <br>13.1% <br>87 <br>487 <br>13.8% <br>81 <br>THE NZ HERALD WAIKATO TIMES THE DOMINION POST THE PRESS <br>2.3% <br>190 <br>2.4% <br>197 <br>2.3% <br>213 <br>5.3% <br>183 <br>5.5% <br>189 <br>6.0% <br>196 <br>5.1% <br>86 <br>5.3% <br>83 <br>5.5% <br>97 <br>OTAGO DAILY TIMES </p><ul style="display: flex;"><li style="flex:1">2.4% </li><li style="flex:1">2.3% </li><li style="flex:1">2.8% </li></ul><p></p><p>DAILY NEWSPAPERS - SUMMARY: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>1,287 36.0% <br>894 <br>1,334 37.3% <br>922 <br>1,411 39.8% <br>971 <br>ALL DAILIES ALL METROPOLITANS <br>25.0% </p><p>497 <br>25.8% <br>521 <br>27.4% <br>554 <br>ALL REGIONAL DAILIES (INCL. WAIKATO </p><p>TIMES) <br>13.9% </p><p>2,074 58.0% 1,564 43.7% <br>796 <br>14.5% 2,161 60.4% 1,631 45.6% <br>835 <br>15.6% 2,243 63.4% 1,689 47.7% <br>869 <br>ALL DAILIES (WEEKLY COVERAGE) ALL METROPOLITANS (WEEKLY COVERAGE) ALL REGIONAL DAILIES (INCL. WAIKATO TIMES WEEKLY COVERAGE) </p><ul style="display: flex;"><li style="flex:1">22.2% </li><li style="flex:1">23.3% </li><li style="flex:1">24.6% </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">Copyright © 2014 The Nielsen Company </li><li style="flex:1">3</li></ul><p></p><p>WEEKLY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>157 <br>4.4% <br>367 <br>167 <br>4.7% <br>367 <br>183 <br>5.2% <br>398 <br>SUNDAY NEWS SUNDAY STAR TIMES HERALD ON SUNDAY NATIONAL BUSINESS REVIEW <br>10.2% <br>329 <br>10.3% <br>349 <br>11.2% <br>369 <br>9.2% <br>36 <br>9.7% <br>37 <br>10.4% <br>44 </p><ul style="display: flex;"><li style="flex:1">1.0% </li><li style="flex:1">1.0% </li><li style="flex:1">1.3% </li></ul><p></p><p>FORTNIGHTLY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">72 </li><li style="flex:1">58 </li><li style="flex:1">59 </li></ul><p>DAIRY NEWS <br>2.0% </p><p>195 <br>1.6% <br>201 <br>1.7% <br>180 <br>RURAL NEWS <br>5.4% </p><p>47 <br>5.6% <br>48 <br>5.1% <br>36 <br>OTAGO SOUTHLAND FARMER </p><ul style="display: flex;"><li style="flex:1">1.3% </li><li style="flex:1">1.3% </li><li style="flex:1">1.0% </li></ul><p></p><p>MONTHLY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>34 <br>1.0% <br>35 <br>32 <br>0.9% <br>40 <br>CENTRAL DISTRICTS FARMER WAIKATO TIMES FARMER <br>41 </p><ul style="display: flex;"><li style="flex:1">1.0% </li><li style="flex:1">1.1% </li><li style="flex:1">1.2% </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">4</li><li style="flex:1">NIELSEN NATIONAL READERSHIP </li></ul><p></p><p>NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>347 <br>9.7% <br>330 <br>374 <br>10.5% <br>334 <br>412 <br>11.6% <br>345 <br>CANVAS (UNDUPLICATED) SUNDAY (UNDUPLICATED) TIMEOUT (UNDUPLICATED) VIVA (UNDUPLICATED) <br>9.2% <br>355 <br>9.3% <br>374 <br>9.7% <br>407 <br>9.9% <br>278 <br>10.5% <br>281 <br>11.5% <br>313 <br>7.8% <br>384 <br>7.8% <br>393 <br>8.8% <br>394 <br>YOUR WEEKEND (UNDUPLICATED) </p><p>TRAVEL (UNDUPLICATED) THE BUSINESS (UNDUPLICATED) <br>10.7% <br>303 <br>11.0% <br>311 <br>11.1% <br>336 <br>8.5% <br>318 <br>8.7% <br>319 <br>9.5% <br>351 <br>8.9% <br>48 <br>8.9% <br>48 <br>9.9% </p><ul style="display: flex;"><li style="flex:1">59 </li><li style="flex:1">WAIKATO TIMES MOTORTIMES </li></ul><p></p><p>(UNDUPLICATED) <br>1.3% </p><p>356 <br>1.3% <br>378 <br>1.7% <br>414 <br>WEEKEND MAGAZINE (UNDUPLICATED) </p><p>LIVING (UNDUPLICATED) <br>9.9% <br>266 <br>10.6% <br>277 <br>11.7% <br>304 <br>7.4% <br>127 <br>7.7% <br>129 <br>8.6% <br>136 <br>ELEMENT (UNDUPLICATED) </p><p>BITE (UNDUPLICATED) <br>3.5% <br>214 <br>3.6% <br>214 <br>3.8% <br>206 </p><ul style="display: flex;"><li style="flex:1">6.0% </li><li style="flex:1">6.0% </li><li style="flex:1">5.8% </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">Copyright © 2014 The Nielsen Company </li><li style="flex:1">5</li></ul><p></p><p><strong>NEWSPAPER REPORT - NORTHERN </strong></p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>POPULATION POTENTIALS (000s) (TOTAL 15+): <br>1,936 5,987 <br>1,936 5,968 <br>1,911 </p><ul style="display: flex;"><li style="flex:1">5,948 </li><li style="flex:1">SAMPLE SIZE (15+) </li></ul><p></p><p>DAILY NEWSPAPERS - METROPOLITAN: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>434 <br>22.4% <br>82 <br>451 <br>23.3% <br>87 <br>467 <br>24.4% <br>81 <br>THE NZ HERALD WAIKATO TIMES <br>4.3% </p><p>96 <br>4.5% <br>103 <br>4.2% <br>124 <br>ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) </p><ul style="display: flex;"><li style="flex:1">5.0% </li><li style="flex:1">5.3% </li><li style="flex:1">6.5% </li></ul><p></p><p>WEEKLY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>100 <br>5.2% <br>189 <br>110 <br>5.7% <br>188 <br>123 <br>6.4% <br>187 <br>SUNDAY NEWS SUNDAY STAR TIMES HERALD ON SUNDAY <br>9.8% <br>306 <br>9.7% <br>322 <br>9.8% <br>346 </p><ul style="display: flex;"><li style="flex:1">15.8% </li><li style="flex:1">16.6% </li><li style="flex:1">18.1% </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">6</li><li style="flex:1">NIELSEN NATIONAL READERSHIP </li></ul><p></p><p><strong>NEWSPAPER REPORT - CENTRAL </strong></p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>POPULATION POTENTIALS (TOTAL 15+): SAMPLE SIZE (15+) </p><ul style="display: flex;"><li style="flex:1">784 </li><li style="flex:1">784 </li><li style="flex:1">779 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">2,602 </li><li style="flex:1">2,614 </li><li style="flex:1">2,601 </li></ul><p></p><p>DAILY NEWSPAPERS - METROPOLITAN: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>177 <br>22.5% <br>156 <br>183 <br>23.3% <br>160 <br>192 <br>24.6% <br>175 <br>THE DOMINION POST ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) </p><ul style="display: flex;"><li style="flex:1">19.9% </li><li style="flex:1">20.4% </li><li style="flex:1">22.5% </li></ul><p></p><p>WEEKLY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>28 <br>3.5% <br>80 <br>30 <br>3.9% <br>88 <br>27 <br>SUNDAY NEWS <br>3.5% </p><p>101 <br>SUNDAY STAR TIMES </p><ul style="display: flex;"><li style="flex:1">10.2% </li><li style="flex:1">11.2% </li><li style="flex:1">12.9% </li></ul><p></p><p><strong>NEWSPAPER REPORT - SOUTHERN </strong></p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>POPULATION POTENTIALS (000s) (TOTAL 15+): </p><ul style="display: flex;"><li style="flex:1">859 </li><li style="flex:1">859 </li><li style="flex:1">850 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">SAMPLE SIZE (15+) </li><li style="flex:1">2,816 </li><li style="flex:1">2,813 </li><li style="flex:1">2,859 </li></ul><p></p><p>DAILY NEWSPAPERS - METROPOLITAN </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>183 <br>21.3% <br>86 <br>189 <br>22.0% <br>83 <br>196 <br>23.1% <br>97 <br>THE PRESS OTAGO DAILY TIMES <br>10.1% </p><p>163 <br>9.7% <br>172 <br>11.5% <br>175 <br>ALL REGIONAL DAILIES (EXCLUDING </p><p>WAIKATO TIMES) </p><ul style="display: flex;"><li style="flex:1">19.0% </li><li style="flex:1">20.0% </li><li style="flex:1">20.6% </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">Copyright © 2014 The Nielsen Company </li><li style="flex:1">7</li></ul><p></p><p>WEEKLY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>30 <br>3.5% <br>98 <br>27 <br>3.1% <br>91 <br>32 <br>SUNDAY NEWS <br>3.8% </p><p>110 <br>SUNDAY STAR TIMES </p><ul style="display: flex;"><li style="flex:1">11.4% </li><li style="flex:1">10.6% </li><li style="flex:1">13.0% </li></ul><p></p><p><strong>NEWSPAPER REPORT - AUCKLAND </strong></p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>POPULATION POTENTIALS (000s) (TOTAL 15+): <br>1,129 3,383 <br>1,129 3,377 <br>1,109 </p><ul style="display: flex;"><li style="flex:1">3,353 </li><li style="flex:1">SAMPLE SIZE (15+) </li></ul><p></p><p>DAILY NEWSPAPERS - METROPOLITAN: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">314 </li><li style="flex:1">324 </li><li style="flex:1">334 </li></ul><p>THE NZ HERALD </p><ul style="display: flex;"><li style="flex:1">27.9% </li><li style="flex:1">28.7% </li><li style="flex:1">30.1% </li></ul><p></p><p>WEEKLY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">69 </li><li style="flex:1">71 </li><li style="flex:1">79 </li></ul><p>SUNDAY NEWS <br>6.1% </p><p>140 <br>6.2% <br>137 <br>7.1% <br>138 <br>SUNDAY STAR TIMES </p><p>HERALD ON SUNDAY <br>12.4% <br>221 <br>12.1% <br>233 <br>12.5% <br>242 </p><ul style="display: flex;"><li style="flex:1">19.6% </li><li style="flex:1">20.6% </li><li style="flex:1">21.8% </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">8</li><li style="flex:1">NIELSEN NATIONAL READERSHIP </li></ul><p></p><p>COMMUNITY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>579 <br>51.3% <br>699 <br>577 <br>51.1% <br>704 <br>603 <br>54.4% <br>731 <br>FAIRFAX SUBURBAN GROUP (COMBINED AIR) </p><p>FAIRFAX SUBURBAN GROUP (WC) </p><p>RODNEY TIMES <br>61.9% <br>37 <br>62.4% <br>39 <br>65.9% <br>38 <br>3.2% <br>14 <br>3.4% <br>14 <br>3.4% <br>13 <br>AUCKLAND CITY HARBOUR NEWS </p><p>CENTRAL LEADER <br>1.2% <br>80 <br>1.2% <br>82 <br>1.2% <br>94 <br>7.1% <br>59 <br>7.2% <br>66 <br>8.5% <br>64 <br>EAST &amp; BAYS COURIER </p><p>EASTERN COURIER <br>5.2% <br>71 <br>5.8% <br>71 <br>5.8% <br>65 <br>6.3% <br>141 <br>6.2% <br>141 <br>5.9% <br>136 <br>MANUKAU COURIER <br>12.5% </p><p>19 <br>12.5% <br>18 <br>12.3% <br>19 <br>NORTH HARBOUR NEWS </p><p>NOR-WEST NEWS <br>1.7% <br>9<br>1.6% <br>10 <br>1.7% <br>7<br>0.8% <br>100 <br>0.9% <br>105 <br>0.7% <br>114 <br>NORTH SHORE TIMES </p><p>PAPAKURA COURIER WESTERN LEADER <br>8.8% <br>54 <br>9.3% <br>50 <br>10.3% <br>45 <br>4.8% <br>99 <br>4.5% <br>90 <br>4.1% <br>116 </p><ul style="display: flex;"><li style="flex:1">8.8% </li><li style="flex:1">7.9% </li><li style="flex:1">10.5% </li></ul><p></p><p>NATIONAL FIGURES - AUCKLAND COMMUNITIES: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>583 <br>16.3% <br>704 <br>582 <br>16.3% <br>710 <br>626 <br>17.7% <br>756 <br>FAIRFAX SUBURBAN GROUP (COMBINED AIR) </p><p>FAIRFAX SUBURBAN GROUP (WC) </p><p>RODNEY TIMES <br>19.7% <br>62 <br>19.8% <br>64 <br>21.4% <br>67 <br>1.7% <br>54 <br>1.8% <br>51 <br>1.9% <br>35 <br>FRANKLIN COUNTY NEWS </p><p>NOR-WEST NEWS <br>1.5% <br>9<br>1.4% <br>16 <br>1.0% <br>27 </p><ul style="display: flex;"><li style="flex:1">0.2% </li><li style="flex:1">0.4% </li><li style="flex:1">0.8% </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">Copyright © 2014 The Nielsen Company </li><li style="flex:1">9</li></ul><p></p><p><strong>NEWSPAPER REPORT - HAMILTON </strong></p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>POPULATION POTENTIALS (000s) (TOTAL 15+): <br>140 618 <br>140 614 <br>138 </p><ul style="display: flex;"><li style="flex:1">596 </li><li style="flex:1">SAMPLE SIZE (15+) </li></ul><p></p><p>DAILY NEWSPAPERS - METROPOLITAN: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">16 </li><li style="flex:1">15 </li><li style="flex:1">18 </li></ul><p>THE NZ HERALD </p><p>WAIKATO TIMES <br>11.6% <br>41 <br>10.9% <br>42 <br>12.7% <br>44 </p><ul style="display: flex;"><li style="flex:1">29.5% </li><li style="flex:1">30.0% </li><li style="flex:1">32.0% </li></ul><p></p><p>WEEKLY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">4</li><li style="flex:1">5</li><li style="flex:1">7</li></ul><p>SUNDAY NEWS <br>2.8% </p><p>9<br>3.6% <br>8<br>5.2% <br>13 <br>SUNDAY STAR TIMES </p><ul style="display: flex;"><li style="flex:1">6.3% </li><li style="flex:1">5.5% </li><li style="flex:1">9.3% </li></ul><p></p><p>COMMUNITY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">68 </li><li style="flex:1">70 </li><li style="flex:1">80 </li></ul><p>HAMILTON PRESS </p><p>HAMILTON NEWS <br>48.5% <br>49 <br>50.0% <br>48 <br>58.1% <br>52 </p><ul style="display: flex;"><li style="flex:1">34.9% </li><li style="flex:1">34.0% </li><li style="flex:1">37.6% </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">10 </li><li style="flex:1">NIELSEN NATIONAL READERSHIP </li></ul><p></p><p><strong>NEWSPAPER REPORT - WELLINGTON </strong></p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>POPULATION POTENTIALS (000s) (TOTAL 15+): </p><ul style="display: flex;"><li style="flex:1">321 </li><li style="flex:1">321 </li><li style="flex:1">319 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">SAMPLE SIZE (15+) </li><li style="flex:1">1,046 </li><li style="flex:1">1,032 </li><li style="flex:1">1,043 </li></ul><p></p><p>DAILY NEWSPAPERS - METROPOLITAN: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">108 </li><li style="flex:1">112 </li><li style="flex:1">121 </li></ul><p>THE DOMINION POST </p><ul style="display: flex;"><li style="flex:1">33.8% </li><li style="flex:1">34.8% </li><li style="flex:1">38.0% </li></ul><p></p><p>WEEKLY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">7</li><li style="flex:1">8</li><li style="flex:1">8</li></ul><p>SUNDAY NEWS <br>2.2% </p><p>43 <br>2.6% <br>43 <br>2.5% <br>53 <br>SUNDAY STAR TIMES </p><ul style="display: flex;"><li style="flex:1">13.3% </li><li style="flex:1">13.5% </li><li style="flex:1">16.5% </li></ul><p></p><p>COMMUNITY NEWSPAPERS </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>185 <br>57.6% <br>70 <br>193 <br>60.1% <br>72 <br>187 <br>58.6% <br>66 <br>CENTRAL COMMUNITY NEWSPAPERS (WC) THE HUTT NEWS <br>21.7% </p><p>40 <br>22.3% <br>40 <br>20.9% <br>34 <br>KAPI-MANA NEWS <br>12.5% </p><p>34 <br>12.5% <br>33 <br>10.8% <br>30 <br>UPPER HUTT LEADER </p><p>WELLINGTONIAN <br>10.4% <br>64 <br>10.4% <br>67 <br>9.4% <br>73 </p><ul style="display: flex;"><li style="flex:1">19.9% </li><li style="flex:1">20.8% </li><li style="flex:1">23.0% </li></ul><p></p><p></p><ul style="display: flex;"><li style="flex:1">Copyright © 2014 The Nielsen Company </li><li style="flex:1">11 </li></ul><p></p><p><strong>NEWSPAPER REPORT - CHRISTCHURCH </strong></p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>POPULATION POTENTIALS (000s) (TOTAL 15+): </p><ul style="display: flex;"><li style="flex:1">314 </li><li style="flex:1">314 </li><li style="flex:1">311 </li></ul><p></p><ul style="display: flex;"><li style="flex:1">SAMPLE SIZE (15+) </li><li style="flex:1">1,140 </li><li style="flex:1">1,148 </li><li style="flex:1">1,181 </li></ul><p></p><p>DAILY NEWSPAPERS - METROPOLITAN: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">128 </li><li style="flex:1">133 </li><li style="flex:1">139 </li></ul><p>THE PRESS </p><ul style="display: flex;"><li style="flex:1">40.9% </li><li style="flex:1">42.4% </li><li style="flex:1">44.6% </li></ul><p></p><p>WEEKLY NEWSPAPERS </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p></p><ul style="display: flex;"><li style="flex:1">9</li><li style="flex:1">9</li><li style="flex:1">18 </li></ul><p>5.9% <br>51 <br>SUNDAY NEWS <br>2.7% </p><p>47 <br>2.9% <br>44 <br>SUNDAY STAR TIMES </p><ul style="display: flex;"><li style="flex:1">14.8% </li><li style="flex:1">14.0% </li><li style="flex:1">16.5% </li></ul><p></p><p>COMMUNITY NEWSPAPERS: </p><p>Average Issue Readership </p><p></p><ul style="display: flex;"><li style="flex:1">CMI </li><li style="flex:1">CMI </li><li style="flex:1">CMI </li></ul><p></p><p>Q4 13 – Q3 14&nbsp;Q3 13 – Q2 14&nbsp;Q4 12 – Q3 13 </p><p>122 <br>38.9% <br>111 <br>129 <br>41.1% <br>117 <br>137 <br>44.1% <br>123 <br>THE STAR (WEEKLY COVERAGE) THE STAR MIDWEEK <br>35.2% </p>