C NTENTASIA 1 June 2014

19 May- C NTENTASIA 1 June 2014

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BCM closes quiet Mainland China buyers make a mark, Southeast Asia buyers cautious of high drama rights costs

This year’s Busan Contents Market (BCM) wrapped at the end of last week with lower-than-expected attendance but no complaints about the pace of this year’s show. Organisers, who toned down the festivi- ties in the wake of last month’s Korean fer- ry disaster, reported a total of 1,314 buyers and sellers from 45 countries through the doors this year. Distributors and rights owners reported higher acquisitions activity from mainland China at the show this year. J.K. Khan, SBS Contents Hub’s contents business team 2 manager, said more Chi- nese buyers had visited the SBS booth this year than last year. SBS is a BCM regular and brought popular dramas, Doctor Stranger and You’re All Surrounded, to the show. If demand for Korean drama across the region remains high, online access to Kore- an content in mainland China and Taiwan poses a challenge for rights holders. “Sales for Korean content has been a bit harder for China/Taiwan because they have alternative ways to watch Korean content (online). However, demand for K content has been better in Japan, Thai- land, Indonesia, Myanmar, Cambodia, Singapore,” Khan said. Current high prices of Korean drama are an issue for buyers from Southeast Asia, where the genre continues to drive ratings. At the same time, distributors and agents are very sensitive at the moment to movement away from aquisitions in favour of local or inhouse production. BCM veteran, Triandy Suyatman, pro- ...more on page 15 contentasia 19 MAY-1 JUNE 2014 Page 2.

from the horse's mouth What we think (or don’t) of stuff going on in the Year of the Horse

Other than the L.A. Screenings, this week’s best story is a tech one with major impact on users’ experience as well as yet one more manoeuvre in the never-ending fight against piracy. The device on the tip of Singa- pore’s early adopters tongues is Resurrection StarHub’s new Samsung HD interac- stars surface tive set-top box, which has started Omar Epps and Kurtwood Smith in Singapore in Asia ahead making its way into homes after the of Lifetime 10 April announcement. A+E Networks Asia toured Resurrection time uploaded Hearsay has users talking about premiere stars Omar Epps and Kurtwood Smith in the first episode an “awesome interface” and faster Asia earlier this month ahead of the series’ to its website as a loading. The box is also sleeker. premiere on Lifetime on 12 May. The Disney catch-up/market- What about the new and improved ABC show airs on Mondays at 10pm. Life- ing vehicle on 13 May. search function? Um, not so much. Our random vox pop didn’t turn up much here, probably because Hopes high as Measat launch date looms search has been such a pain in the past that few even remember that New satellite will make a major difference, channels say search an option on a set-top box. Kourou, French Guiana. Even if the new box costs the Malaysian satellite operator, Measat Measat-3b is designed to provide an same as the old one, StarHub’s chal- Global Berhad, launches new bird additional 48 high-powered Ku-band lenge is to get people to swap their Measat-3b on 29 May (Malaysia time), transponders to expand direct-to-home boxes out. lifting the lid on a capacity crunch at and VSAT services across Malaysia, In- How? Unplug the whole thing, Malaysian platform Astro and fuelling dia, Indonesia and Australia at the 91.5°E schlepp it to a StarHub outlet, pick expectations of significant new channel orbital slot. The new satellite will be co- a number, stand in line... clearly carriage deals. located with Measat-3 and Measat-3a the box is a whole lot sexier than its The Airbus Space and Defence satel- and will more than double Measat’s Ku- distribution. Who liteshrunk goes up on my an WhoAriane Big 5 ECA shrunkList? launch my Big List? vehicle from the European Spaceport in band capacity at this orbital location.

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Coming soon 19 MAY-1 JUNE page 3. contentasia 19 MAY-1 JUNE 2014 Page 4. Lose CCTV, Baidu among top global media owners Yourself 1st Chinese co’s on ZenithOptimedia Top 30 list To Find Two Chinese companies – state owned comes in at 28th, ahead of Microsoft. broadcaster China Central Television Most companies in the top 30 have op- Yourself (CCTV) and search engine Baidu – have erations in more than one country. Only made it onto ZenithOptimedia’s latest list seven of the companies – five of which of the world’s biggest media owners by are Asian – are essentially devoted to media revenue. one market. This is the first time mainland media out- ZenithOptimedia said the low repre- fits have made it onto the list and are two sentation of companies from emerging of only three companies from emerging markets was surprising and could be markets on the list. explained by the fact that most media The only other Asia-based companies owners in the developing world were on the list are Japan’s Asahi Shimbun confined to their home markets. Company at number 16; Yomiuri Shim- “Some emerging market media own- bun Holdings in 18th spot; and Fuji Media ers, such as Zee Entertainment in India Holdings at 21st. – have started to expand internationally Google tops the list with U.S. platform and we expect to see greater represen- DirecTV in second place with a wide tation from these companies as this pro- margin. ZenithOptimedia said Google’s cess accelerates”. revenues were 47% higher than DirecTV’s, Jonathan Barnard, ZenithOptimedia’s up from last year’s 39%. head of forecasting, says the rise of the Disney overtook News Corp to take internet “has created a new type of me- third place, with 21st Century Fox in fourth dia owner – the intermediary – which spot followed by Comcast in fifth. generates its revenue by connecting CCTV enters the list this year at number consumers with content and with each 23, ahead of Facebook, which ranks 24th. other. However, the production of com- ZenithOptimedia said the broadcaster pelling content lies at the heart of the accounted for about a quarter of Chi- media world and content producers still na’s television advertising market. Baidu dominate the Top 30.” Ranking of Top 30 Global Media Owners 2014

Rank Media Owner Rank Media Owner 1 Google 16 Asahi Shimbun Company 2 DirecTV 17 Gannett 100% ﬁrst run, fresh 3 Walt Disney Company 18 Yomiuri Shimbun Holdings and exclusive original 4 21st Century Fox 19 Yahoo! programming 5 Comcast 20 Globo 6 Time Warner 21 Fuji Media Holdings 7 Cox Enterprises 22 Discovery Communications 8 BSkyB 23 CCTV 9 Bertelsmann 24 Facebook 10 CBS Corporation 25 Axel Springer 11 Viacom 26 Hearst Corporation 12 News Corporation 27 Mediaset 13 Advance Publications 28 Baidu 14 Vivendi 29 Microsoft www.multichannelsasia.com 15 Clear Channel Communications 30 JCDecaux Source: ZenithOptimedia

Outdoor_Vertical_2C.indd 1 26/2/14 10:07:28 19 MAY-1 JUNE page 5. contentasia 19 MAY-1 JUNE 2014 Page 6.

Who was at.... Disney Media Distribution International Upfronts party at the L.A. Screenings

Ricky Ow, Turner; Ben Pyne, Disney Kellie Lim, Rob Gilby, Carol Sun, Disney

Jonathan Spink, Magdalene Ew, HBO Asia Avi Himatsinghani, Rewind Networks; Attaphon Ward Platt, Fox International Channels; Keli Lee, Na Bangxang, TrueVisions Disney ABC

Michele Schofield, A+E Networks Asia; Jenn Batty, RTL CBS Entertainment; Janet Eng, Emma Hu, Disney; Michael Dick, Fox International Jonas Engwall, RTL CBS Entertainment Disney Channels

Sandie Lee, Rewind Networks; Agnes Rosario, Marianne Lee, Turner Airin Zainul, Media Prima Seelan Paul, Nini Yusof, Media PrIma Astro ...more on page 7 contentasia 19 MAY-1 JUNE 2014 Page 7.

From page 6: Disney Media Distribution International Upfronts party

Yan Jong Wong, Ang Hui Keng, Sony Pictures Erika North, Steve Burton, HBO Asia Brian Lenz, Astro; Amit Malhotra, Disney Television Networks

Rasika Tyagi, Gaurav Banerjee, Star India Shaun James, Ross Crowley, Foxtel

Hayley Atwell, star of Agent Carter; Michele Ajit Thakur, Kevin Vaz, Star India Takashi Kodama, Mark Chan, Disney Schofield, A+E Networks Asia

Be included. The most comprehensive directory of its kind in Asia Reaches more than 9,500 executives in print, multimedia and online

For info, contact: Masliana Masron (Asia/Australia) at [email protected] or Leah Gordon (Americas/Europe) at [email protected] contentasia 19 MAY-1 JUNE 2014 Page 8.

FremantleMedia taps Philippines picks 1st gay beauty pageant winner Landy for new Asia post ABS-CBN’s gay man show follows “Tomboy” lesbian fest FremantleMedia has appointed Michelle Landy to the newly created post of regional chief operating officer. Reporting to Asia managing director Paul O’Hanlon, Landy shifts to Singapore from FremantleMe- dia’s North American office. Landy has been with FremantleMedia in various positions for the past 10 years. I am PoGay Nelson upped at Turner Wildcard finalist John Raspado is the “Brusko ‘Day” award for being the most Phil Nelson is Turner International Asia first-ever grand winner of It’s Showtime’s manly-looking finalist. Pacific’s new senior vice president and beauty pageant for gay men, I Am I Am PoGay was among the top seg- managing director, South- PoGay. The finale on 10 May closed ments on It’s Showtime. In March, It’s east Asia Pacific and national network ABS-CBN’s five-month Showtime (14.8%) beat GMA Network’s North Asia. Nelson was focus on gay men during the popular It’s Eat Bulaga (12.2%) because of segments previously responsible Showtime belt. such as Stars on 45, I am Pogay and Mini for strategic planning I Am PoGay launched in January, fol- Me, ABS-CBN said. and North Asia and lowing the successful That’s My Tomboy I am PoGay is the latest in a trending now has operational pageant that showcased “charming and focus on homosexuality in this deeply oversight for the com- talented lesbians”. That’s My Tomboy Catholic country. Last year, rival network mercial functions of Turner’s finals were held in February this year. GMA hit headlines with My Husband’s business in Southeast Asia Pacific in addi- Raspado beat 22 other finalists to the Lover, the Philippines’ first gay-themed tion to Japan and Korea. Tom Perry, Ron Ps300,000/US$6878 prize. He also won the drama. Lee and Robi Stanton now report to him. Nelson joined Turner Asia Pacific in 2010 as the head of business development. China intolerance growing, Freedom House says

CNN tops new China became increasingly intolerant Maldives, Papua New Guinea and Ton- Asia-Pac brand study of dissent in 2013, as officials expanded ga, the report says. CNN has been named Asia Pacific’s the criminalisation of online speech and Indonesia, meanwhile, declined from leading news brand by the inaugural police arrested dozens of activists who ‘free’ to ‘partly free’ due to a new law re- Ipsos Affluent Survey Asia Pacific. CNN is had advocated anticorruption reforms, stricting the activities of non-governmen- listed as the leader in daily, weekly and according to Freedom in the World 2014, tal organisations. South Korea registered a monthly reach, as well as the multi-plat- Freedom House’s annual country-by- downgrade in its political rights rating. form leader across TV, online and mo- country report on global political rights Only one Asian country – North Korea – bile. A third (34%) of the region’s affluent and civil liberties. appears on the “Worse of the Worst” list population consumes CNN (TV, web or China’s freedom rating is 6.5, half a of the 10 countries given the lowest pos- mobile) across a month, rising to 46% of point away from the worst possible score sible rating for both political rights and top management and 71% of business of 7. The report charted growing action civil liberties. travelers who took six or more interna- against online services in 2013 and said Freedom House says this is the eighth tional trips by air in the past 12 months. “public figures with large microblog fol- year running that the state of freedom As a TV brand, CNN had 52% more lowings also faced growing pressure in around the world has declined. Fifty-four weekly viewers than the next placed the form of deletions, locked accounts, countries showed overall declines in po- news channel, and was watched by and selective arrests and interrogations”. litical rights and civil liberties, compared twice as many (+103%) business decision Gains were made in Bhutan, Japan, with 40 that showed gains. makers as the leading business channel. contentasia formats 19 MAY-1 JUNE 2014 Page 9.

ContentAsia’s regular section, ContentAsia Formats, looks at formats and format development in Asia, including new seasons, series and trends and what these mean to channels, producers and the overall formats industry in the region.

Lady First – Singapore

Taiwanese beauty and lifestyle format, Lady First, returns to Singapore for a second season on 3 June with a few new faces and its first episode dedicated to men. Another first for the returning season are English subtitles, which broaden the series potential viewer base beyond StarHub’s Mandarin-speaking viewers. The special men’s episode makes-over five typical Singaporean men. The idea came about after returning host Pauline Lan commented that “Singaporean men are oily”, StarHub’s Lee Soo Hui, head of media business unit says. Lady First – Singapore “So the team came up with the idea [that would...] allow the men to get into The original Lady First is Taiwan’s long- able to get practical advice on beauty the action with practical grooming and est running variety show and is now in its and fashion despite climate and cul- styling tips,” Lee adds. 11th year. Lady First – Singapore is its first tural differences between Taiwan and Lan is joined on screen by returning styl- overseas format adaptation. Singapore”. ists Kevin Chou, Xiao Kai and Wu Yu Lin. Season one of the Singapore version The weekly beauty and style format The new addition is Taiwanese skincare garnered about three times more viewers (13x60 mins) will continue to air on specialist Liu Yan, one of Lady First – Tai- compared to programmes aired in the StarHub’s in-house entertainment chan- wan’s resident gurus. same time slot previously, says Lee. nel E City in an 8pm-9pm (Tuesdays) slot. The Singapore team includes returning “In fact, the programme was so popu- E City is offered for free to all StarHub TV health guru Bryan Gan and style guru lar that it had a positive knock-on effect subscribers, which totalled up to 533,000 Keith Png. New additions to the Singa- on the original Taiwanese version, which Singapore households in the first quarter pore team are hairstylist Dexter Ng and garnered 34% more viewers after the of the year. fitness instructor Jackson Tan. premiere of Lady First – Singapore,” Lee The show will also be available on The women’s team of 13 includes six adds. StarHub’s second-screen app, StarHub TV new faces. One of the challenges was blending a Buddy, which provides real-time product Lady First – Singapore is a co-produc- team from Taiwan and Singapore and reviews and cast details during broad- tion between StarHub, Hong Kong broad- ensuring synergy. Lee says viewers need cast. The app is available on Android caster Television Broadcasts Ltd (TVB) and to see “a seamless relationship between and iOS mobile TVB’s Taiwanese unit TVBS. the two teams of gurus on air, and are devices.

FORMATS at the ContentAsia Summit 2014 September 2014. Grand Hyatt, Singapore. Be included. Contact CJ at [email protected] for info Coming soon!

Astro boss Rohana Rozhan on what’s next A who’s who of online & OTT platforms in Asia PLUS What industry bosses said & heard at APOS, what digital is doing to Indian cable homes, the skinny on satellite activity in Asia & a whole lot more

All in ContentAsia...in print+interactive out on 16 June Find us at Casbaa Satellite Industry Forum & BroadcastAsia/CommunicAsia

For editorial info, contact Janine at [email protected] To advertise in any of ContentAsia’s publications or online, contact Masliana at [email protected] (Asia, Australia and Middle East) or Leah at [email protected] (Americas and Europe)

19 MAY-1 JUNE page 10. contentasia 19 MAY-1 JUNE 2014 Page 11.

PlatformSpuul

movies on the go without having to think about internet availability.” What’s the biggest challenge you face in 2014? “Online piracy has always been a big challenge. We are trying to address this through various antipiracy campaigns but ultimately content owners and the regula- tors have to join forces. This needs imme- diate attention for legit platforms to be a high revenue driver to unlock the value of content. In addition, content owners should look at shorter release windows to reach a wider audience across In a regular section looking at up-and-coming online and OTT households consuming through platforms in Asia, Malena Amzah speaks to Prakash Ramchan- various devices.” dani about online platform Spuul. What are your priorities for 2014? “Ambitious plans but What is Spuul? An online ad-supported sense, including online day and one focused step at a time. subscription service that legally provides date. Spuul is delivering the promise film and TV content globally. The serv- How many hours of content will you of new blockbuster movies. Short- ice currently offers both free and paid In- acquire this year? The plan is to add more ening content windows for movies, TV dian content delivered via devices – smart than 5,000 hours in the year. content, premiering worldwide films has TVs, web, tablets, mobile (iOS, Android). How many new titles are added a month? worked and we will continue to learn and Launched in... founded in 2010 in Singa- 30-40 titles, including the latest block- invest. Before we go broader to serve the pore and officially launched in April 2012. buster movies. Plus TV series immediately Indian consumer with a variety of genres, Founded by Sudesh Iyer (founder of Sony post telecast. we want to claim the one stop shop for Entertainment TV in India), Subin Subaiah What are the three most-watched titles? Ti- specific Indian content – movies and TV. (banker associated with Bankers Trust, Bank tles like Ankhon Dekhi, streamed on the Our content, tech and product engine of America, Standard Chartered) and S same day as theatrical. Recent releases is constantly thinking ahead to serve tar- Mohan (founder of Accellion, buUuk and like Zilla Ghaziabad, Jackpot, Ragini MMS, geted geographies.” other technology/venture companies). Shadi Ke Side Effects have seen good What is the best thing that has happened The offering A mix of new blockbusters, numbers. to the OTT industry in Asia so far this year? popular/evergreen classics, kids and TV What are you hoping to achieve? “Spuul “Better infrastructure. More people con- content for family viewing. Some content is wants to reach out to maximum users with verting to smart mobile usage. It’s not just geoblocked but most is available globally. quality content to be the destination for video consumption but the range of OTT Target users Mainly Indian viewers, includ- the Indian consumer. We take our user ideas that are springing up making it more ing in India, non-resident Indians and inter- feedback seriously and the content strat- convenient and user-friendly. With respect national viewers who enjoy Indian content. egy is dynamic. The idea is to make con- to online videos, the perspective of the Users are mostly young and affluent. sumer content experience worthwhile as provider is now changing and OTT video Subs base Targeting a minimum of six mil- well as convenient. The user is presented consumption is now pretty much in the lion users in the next 12 months and says it with features like high definition, subtitles, consideration set of the content owner is pretty much in line to achieve that. resume across devices and offline sync. and the end user.” Biz/pricing models… Free streaming and Offline sync that is backed by military en- The best thing that has happened to Spuul pay-per-view specials (from US$0.99) and cryption allows the user to watch content so far this year is… “We are growing, the a premium monthly subscription service without the internet connection and this team is growing and we are doing our for US$4.99 a month. combats the challenges of infrastructure part to contribute. We are hungry and What rights do you buy? Whatever makes in developing markets. One can enjoy better things are yet to happen!” BCA14AdW192xH250P.indd 1 14/5/14 10:47 AM 19 MAY-1 JUNE page 12. contentasia 19 MAY-1 JUNE 2014 Page 13. interviewproduction

Chai Yeewei, Director/Founder, Mocha Chai Laboratories

Your movie, That Girl In Pinafore, was Sin- gapore’s first feature film to be rendered Costs and in 4K. What made you take that step to time factors film in 4K? “I want my film to look not just are definitely good today, but for future generations a concern [moving to come. And the way to ensure that is to look towards where the future is going into 4K]. This is espe- to be. The way it looks, 4K is going to be cially so in the effects where it is going, and being a tech junkie department.” myself, I wanted to push the envelope of where the technology can take us. So deciding to go 4K was something I always wanted to do for a long time.

What were the biggest differences between traditional methods and 4K? ready. That Girl In Pinafore was shot SD. Regardless of genre, it should not be “Compared to the previous films I have with the Red Epic and Scarlett and the constrained to any particular genre. Who done, finishing required quite a while acquisition was 5K. In fact, 4K acquisition doesn’t want their film to be presented in longer because the resolution isn’t just started back when Red introduced its the best possible resolution? Along with twice as much, it is four times as much first camera called Red One. And I have technological improvements in post pro- compared to 2K. So even the final DPX been shooting in 4K since 2008. It is only duction hardware and software, 4K will files took up four times the space re- the output that was in 2K. Ongoing, all not be a technological challenge.” quired. And thus even when coloring, we my future film output will be in 4K.” were extremely concerned about details If you were given the opportunity to that we were afraid to miss.” What are the biggest challenges for change one thing in the industry to ben- producers/directors/production houses efit the future generation, what would you What was the biggest 4K learning as moving into 4K? “The cost and time change? “I think it would be good if there a direct result of That Girl In Pinafore? factors are definitely a concern. This is was some form of ruling or legislation is “Make sure that you are using machines especially so in the effects department. in place that would allow Singaporean that can playback in real time as much Traditionally, effects were rendered in 2K films a better chance to perform at local as possible because some errors can or HD only. If there is going to be a good theatrical release.” only be detected when you are able deal of effects shots, producers will have to watch your footage playback in to decide if the costs of doing the effects real time. Your storage speed is also in 4K will be worth the effort.” extremely important. And use as large a screen to preview your materials as Are there any particular genres that are much as possible.” best rendered in 4K? Or do you think * Chai Yeewei will be speaking at this that all genres benefit equally? “I trust 4K year’s Creative Content Production Con- ference, which runs in Singapore from Are you going to film in 4K again? “We will just become a standard in delivery 18-19 June alongside BroadcastAsia and have moved beyond filming in 4K al- resolution, just like HD had evolved from CommunicAsia.

c ntentasia facebook.com/contentasia I @ContentAsia 19 MAY-1 JUNE page 14. contentasia 19 MAY-1 JUNE 2014 Page 15.

C NTENTASIA

Editorial Director Janine Stein Assistant Editor Malena Amzah [email protected] BCM 2014 opening ceremony BCM show floor Production Manager CJ Yong [email protected] From page 1: BCM Editorial Research gramming director for Indonesia’s PT TS Aqilah Yunus Media, says sourcing Korean drama for [email protected] Indonesia has become even harder be- Research Assistant cause of competition, high prices, and Yogeswary Gunasagaran the shift in story lines towards more inward [email protected] looking Korean culture and history. Design “Romance, comedy are still my best Rae Yong choice,” he says. ContentAsia at BCM Associate Publisher Although overall a little quieter than (Americas, Europe) and VP, last year, business on the floor is not no- International Business Development ticeably down. executive officer of Korea’s Hon Factory, Leah Gordon Jasmine Jimin Hong from nationwide which specialises in character design [email protected] Korean cable netwrk JTBC, said this and documentary production for film Sales and Marketing (Asia) year’s market activity for her was the and television. Masliana Masron same as last year. Owned by JoongAng “This year we are promoting Pottery [email protected] Media Network, JTBC’s top title at the Captain Torongi, which is in production show this year was drama series Secret and we are looking at co-production To receive your regular free copy of Affairs. The series has just finished its run with interested parties. There have been ContentAsia, please email on JTBC. Hong says Japan, Thailand interest from China and India so far,” [email protected] and Taiwan are most interested in the KIm said. Published fortnightly by: titles so far. Panart Art Production, producer/dis- Pencil Media Pte Ltd Online entertainment platform Cinefox tributor of live concert and music docu- 730A Geylang Road Korea, found an enthusiastic audience mentaries, agreed. “It’s a good market, Singapore 389641 in Busan. “The market has been good so we see many industries are here and no Tel: +65 6846-5987 far, there are crowds... looking for inter- doubt we will come again next year. Our contentasia.tv esting content,” said marketing manager product is unique to the market and we asiacontentwatch.com Youngun Park. Cinefox offers 10,000 films, produce everything ourselves. This year TV shows and animation titles. The N- at BCM, we are promoting Toris House Copyright 2014 Pencil Media Pte screen service is accessible as real time Concert,” the company said. Ltd. All Rights Reserved. VOD and DTO (down-to-own) via mobile Major broadcasters also say they will MICA (P) 111/06/2013 devices including PCs, tablet PCs, smart- be back. One of the country’s big three phones and smart TVs. Currently, Cinefox nationwide terrestrial broadcasters, MBC, has 2.6 million members and an average called the market this year “good” and of 3.6 million page views a month. said “we will definitely be here again c ntentasia Production houses were happy with next year”. MBC also said the demand attendance this year and even happier for modern drama was “a little” higher Daily news with about rising interest in co-production. than period, “but the demand for pe- ContentAsia Insider “This is the first time we are here, and riod is still there”. Titles this year included email [email protected] we will come again next year with a Empress Ki and The Moon Embracing for subscription details bigger booth, said Kim Hong Yun, chief the Sun.