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DEAN Jim Stengel is the Former Global Marketing Officer for Procter & Gamble and Adjunct Professor of the UCLA Anderson School of Management. His new venture, Jim Stengel LLC, is both think tank and consultancy, conducting proprietary research, generating thought leadership and applying a new framework to drive business growth in today’s global economy. JIM STENGEL Founder Jim Stengel LLC TUTOR Suzanne Tosolini is an independent consultant focused on all things related to brand strategy. She has a passion for building strong, enduring brands that touch the hearts and minds of consumers in a meaningful way. Since 2009 she has been consulting and advising start-ups in the digital space. Suzanne has worked across industries such as fashion, beauty, automotive, consumer goods, publishing, banking, and food with leading global companies. Prior to this she spent 18 years as a marketing executive for Procter & Gamble. SUZANNE TOSOLINI Brand Strategist Jim Stengel LLC TUTOR Serfi Altun is the Founder and Idea Chef at Idea Bakery, a brand building communications consultancy and training company. She provides consultancy to these companies on brand equity, marketing plan/roadmap development, integrated communications and agency relations. Serfi established idea Bakery in 2009 after having worked for the Procter & Gamble Company for 16 years in the marketing and Brand Building integrated Communications Departments in Europe, Middle East and Africa and the US. Serfi was also the Training Director for Procter & Gamble for North America and Ceemea for a total of six-and-a-half years. SERFI ALTUN Founder Idea Bakery 1 MONDAY 17 JUNE 11.00 – 11. 45 Erik Saelens, author of the award-winning book In Triple-A We Trust, speaks about what you need to do to turn your brand into a Triple-A brand. And to be ready for the challenges your brand will face in 2013 and the years to come. Erik Saelens is a consultant and interim manager with more than 15 years of experience in brand marketing and communications. He currently holds the position of Strategy Director at Brandhome. Erik is specialised in rebranding and renaming operations and has researched more than 138 of these brand change operations worldwide. In addition, he is an expert on brand management and strategies regarding M&A and IPO operations. With his strong operational background, he is also apt to implement the written strategies. Erik has a solid track record as interim manager in different roles for various international companies and brands. Until 2002 Erik worked as senior brand adviser to the Board of Royal Dutch Telecom KPN in The Hague and Brussels. Prior to working with KPN, he worked for Sodexo as a member of the SPEAKER international brand management team. He started his career at Walibi, a European amusement ERIK SAELENS park group. Founder, Erik studied economics at the University of Antwerp. He holds a major in hotel and leisure marketing Strategy Director and completed several other studies on brand marketing. His book Brandhome Platform I: Over Brandhome maatschappij, mens en merk is on the relation between branding, society and human individuals. Erik is a regular guest speaker at conferences and universities, and a regular contributor to specialised media in the Benelux. He is currently finishing a new book on rebranding operations. He is Belgian and operates fluently in English, Dutch and French. 2 MONDAY 17 JUNE 12.00 – 13.00 The Magnum Case Mick van Ettinger is working at Unilever being Senior Vice-President of ice cream. He’s globally responsible for Magnum, Cornetto, Paddle Pop, Fruttare and Café Zero. He’s based in Rome for the last four years. So ice cream and pasta are currently dominating his life. Before Italy he was four years living in South Africa looking at margarine and mayonnaise for Africa, Middle East and Asia. And before this he was based for four years in Vietnam building the foods & beverage business from scratch. He considers himself very lucky having spend more than 12 years in these three amazing countries. Originally he’s Dutch and he’s done several marketing, sales and general management roles in the Netherlands. SPEAKER MICK VAN ETTINGER Vice-President Unilever Sophie Galvani joined Unilever in 1996 straight into the marketing graduate trainee scheme. She has worked on many Unilever brands locally, regionally and globally. These include such accolades as Chicken Tonight, Oxo, Knorr, Flora/Becel, Hellmann’s and dabbling in the Laundry business before “graduating” into the heady world of ice cream. Sophie moved to Rome in May 2010 to take care of the Magnum brand globally with her family including two young children. She will be moving back to London in July this year as Vice-President Magnum and Fruttare (otherwise known as Solero in Europe). She enjoys music, playing and travel – which is just as well! SPEAKER SOPHIE GALVANI Global Brand Vice-president Unilever Will has over 20 years’ experience in the advertising business, 13 of which he has given to Lowe and Partners. He has spent the last 10 running global Unilever brands. Having cut his teeth keeping armpits perspiration free on Rexona/Sure, he then led the global expansion of the household cleaning business including the likes of Domestos, Cif and Sunlight hand dish wash. During this period Will was also part of the team that pitched for and won the global Knorr business. Having settled the Knorr business into the worldwide Lowe and Partners network, Will was then asked to lead the global Unilever ice cream category out of the LOLA Lowe Madrid office. Will is now based back in London, and when he isn’t running the oral care business he can be found selling ice creams such as Magnum, Cornetto and Solero among others. SPEAKER WILL DIXON Global Business Director, Unilever Lowe and Partners 3 MONDAY 17 JUNE 13.00 – 13.45 Digital Panel David Shing, who spent three years in London heading AOL Europe’s marketing before moving to New York to be its “digital prophet”, believes the future is all about the “attention economy” – a world in which content is valuable enough to dwell on and more likely to be curated by friends than pushed by “in-your-face advertisers”. SPEAKER DAVID SHING ‘Digital Prophet’ AOL Carolyn Everson is the Vice-President of Global Marketing Solutions at Facebook, where she leads the global marketing solutions team focused on top strategic accounts and global agencies. In addition, she oversees media strategy, advertising sales and account management. Prior to Facebook, Carolyn was the Corporate Vice-President of Microsoft’s Global Advertising Sales and Trade Marketing Teams. Carolyn led the company’s advertising business across Bing, MSN, Windows Live, Mobile, Gaming, Atlas and the Microsoft Media Network. Carolyn spent seven years at MTV Networks. Her last role was as Chief Operating Officer and Executive Vice-President of US Ad Sales for MTV Networks where she oversaw strategic planning, operations and finance for MTVN’s US Ad Sales department. She was also responsible for MTVN’s SPEAKER Direct Response business and the cross platform, cross brand strategic sales and marketing group CAROLYN EVERSON called Generator. Vice-President of Global Carolyn has also worked at Primedia Inc, where she was Vice-President and General Manager Marketing Solutions of several digital businesses, and held business development positions at brands including Zagat Facebook Survey and Walt Disney Imagineering. She is a board member of the Effies and dmg. Carolyn holds a bachelor’s degree in liberal arts and communications from Villanova University where she graduated Summa Cum Laude. She also obtained a master’s degree in business administration from Harvard where she was a Baker Scholar. Carolyn has been named a Women to Watch; Fortune put her on the ‘40 under 40 list’ two years in a row; she was recognised by AWNY as Changing the Game and inducted into the prestigious Hall of Achievement by the AAF. She was recently acknowledged with the Reisenbach Foundation Distinguished Citizen Award for her contributions to the marketing industry and to society. Carolyn resides in Montclair, NJ where she has twin daughters, Taylor and Kennedy and a husband, Doug who works at Merck Pharmaceuticals. 4 MONDAY 17 JUNE 13.00 – 13.45 Digital Panel Known to many as a pacesetting thought leader and two-time author of the highly influential business books The Ten Demandments and The Open Brand, Kelly Mooney is first and foremost an experienced business leader. After 10 years as a designer and Vice-President at Fitch, a global branding consultancy group, Kelly joined Resource in 1995 as the company’s first strategist and became President and Chief Experience Officer in 2001. For the last decade, Mooney has overseen Resource’s 10-fold growth while guiding the agency’s portfolio of Fortune 500 clients. To heighten the agency’s value to its clients, Mooney organised it into three vertically aligned portfolios: retail, consumer goods and technology. In 2008, she conceived and launched the RI:Lab, a team of hybrid thinkers, innovators and rapid prototypers that has achieved early renown by developing one of the first Facebook commerce platforms. SPEAKER Throughout her tenure at Resource, Kelly has honed the firm’s capabilities in research, consumer KELLY MOONEY insights, strategy and ecommerce, positioning Resource as the go-to agency for anticipating and delivering what consumers want from brands in the digital age. As CEO, she ensures continued Chief Executive Officer growth and leads the company’s vision with a long-term strategic plan that makes connected Resource commerce and consumer experience innovation pivotal areas of expertise for Resource. She continues her passionate participation in the broader digital marketing industry as one of its most sought-after keynote speakers.