(Digest Version) Corporate Vision the Origin and Meaning of “Mazda”
(Digest version) Corporate Vision The Origin and Meaning of “Mazda” The Company’s name, “Mazda,” derives from Ahura Mazda, a god of the earliest civilizations in western Asia. The Company has interpreted Ahura Mazda, the god of wisdom, intelligence, and harmony, as a Vision symbol of the origin of both Eastern and Western civilizations, and also Corporate objectives as a symbol of automotive culture. It incorporates a desire to achieve world peace and the development of the automobile manufacturing To create new value, excite and delight our customers industry. It also derives from the name of the Company’s founder, Jujiro through the best automotive products and services. Matsuda. Mission Mazda Brand Symbol The brand symbol expresses Mazda’s dedication Roles and responsibilities to continuous growth and improvement. It is a With passion, pride and speed, we actively communicate with our customers symbolic development of the Mazda “M,” and shows to deliver insightful automotive products and services the Company stretching its wings as it soars into the that exceed their expectations. future (Established in June 1997). Value Mazda Corporate Mark The values Mazda seeks to produce With the introduction of Corporate Identity (CI) in 1975, Mazda developed its corporate mark as a symbol for Mazda’s communications. We value integrity, customer focus, creativity, and efficient and nimble action, It was later positioned as an easy-to-read corporate mark, in line with the and respect highly motivated people and team spirit. establishment of the brand symbol in 1997 We positively support environmental matters, safety, and society. (Established in January 1975).
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