2016 Downtown Pittsburgh Pedestrian Traffic Study Overview and Findings METHODOLOGY Count and Survey Methodology
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2016 Downtown Pittsburgh Pedestrian Traffic Study Overview and Findings METHODOLOGY Count and Survey Methodology Pedestrian Traffic Counts Counted: Pedestrians and people in wheelchairs. Not counted: Bicyclists, skateboarders; children too small to walk. Pedestrians had to cross over the reference point where counter was stationed. Each pass of a pedestrian was counted. Someone crossing by a counter twice was counted twice. Both sides of the street counted. Pedestrian Surveying Interviewers chose pedestrians at random, walking within half a block of the location. Response Rate: 8%. This means 12 people had to be approached to gain 1 completed survey (11 of 12 said “No”). Margin of error for a sample size of 598 is ±4.0% at the 95% confidence level. Time to complete: Average of 7 minutes. Incentive: None. Most interviewing was conducted on the move, walking beside busy pedestrians. Study Comparison: 2016 vs. 2012 2016 Summary 2016: 10 Locations 2016 Weather Thursday: Partly Cloudy, 4/21; 4/22; 4/23 (Thurs., Fri., Sat.) Market Square (Market St. between 5th & Market Square) High 76/Low 56 3 days at 10 locations Market Square (Forbes between Delray & Market Square) Light Rain: 11:30am-11:50am 3 nights at 10 locations Wood Street (Fifth & Forbes) Light Rain: 1:30pm-2:00pm 598 completed surveys Penn Avenue (near 9th Street) Friday: Cloudy, High 68/Low 55 213,201 pedestrians counted Penn Avenue (near 6th Street) Rain: 7:00am-8:05am Liberty Avenue (near 10th Street) Rain: 9:50am-10:05am Smithfield Street (6th & Oliver) Rain: 5:30pm-6:00pm Smithfield Street (1st & Blvd of the Allies) Saturday: Cloudy, High 62/Low 45 Grant Street (5th & Oliver) Wood St. (3rd & Blvd of the Allies) 2012 Summary 2012: 9 Locations 2012 Weather 9/13; 9/14; 9/15 (Thurs., Fri., Sat.) Market Square (2 locations) Thursday: Full sun, 81 3 days at 9 locations 6th Ave (at Doubletree Hotel) Friday: Sun & clouds, 77 2 nights at 4 locations Penn Avenue (near 9th Street) Showers (6-6:30pm) 481 completed surveys Penn Avenue (near 6th Street) Saturday: Full sun, 73 172,686 pedestrians counted Liberty Avenue (near 10th Street) Smithfield Street (Forbes & Fifth) Boulevard of the Allies (Wood) Fifth Avenue (Wood & Market) 2016 Counter and Survey Locations Reference Points at Each Counting Location 10 Locations Intersection Reference Points Market Square Market Street between Fifth and Market Square Next to “Simply Greek” Market Square Forbes Ave between Delray and Market Square Next to “Dunkin’ Donuts” Wood Street Mid-block between Fifth and Forbes To the right of the entrance to “PNC Tower” Penn Avenue Near 6th Street Next to “Six Penn” Penn Avenue Near 9th Street In front of the parking garage Liberty Avenue Near 10th Street Outside of “The August Wilson Center” Smithfield Street Mid-block between 6th and Oliver Below Mellon Square Grant Street Mid-block between Fifth and Oliver Outside of the “BNY Mellon” building Smithfield Street Mid-block between 1st and Blvd of the Allies Next to the “Children's Day Care” Wood Street Mid-block between 3rd and the Blvd of the Allies Under the overpass for “Point Park University” Pittsburgh Events – 4/21/2016 to 4/23/2016 – OVERVIEW OF PEDESTRIAN COUNT Total 2016 Pedestrian Count Total # Pedestrians 10000 12000 2000 4000 6000 8000 0 – 4/21 7:00am 4/21 8:00am 4/21 9:00am 4/21 10:00am 4/21 11:00am 4/21 12:00pm 4/21 1:00pm 4/21 2:00pm 4/21 3:00pm 4/21 4:00pm THURSDAY 4/21 5:00pm 4/21 6:00pm 4/21 7:00pm 4/21 8:00pm 4/21 9:00pm 4/21 10:00pm 4/22 7:00am 4/22 8:00am 4/22 9:00am 4/22 10:00am 4/22 11:00am Date and Time 4/22 12:00pm 4/22 1:00pm 4/22 2:00pm 4/22 3:00pm – 4/22 4:00pm 4/22 5:00pm 10 Locations 4/22 6:00pm FRIDAY 4/22 7:00pm 4/22 8:00pm 4/22 9:00pm 4/22 10:00pm 4/23 7:00am 4/23 8:00am 4/23 9:00am 4/23 10:00am 4/23 11:00am Pedestrian2016 Total 4/23 12:00pm Count: 213,201 Count: 4/23 1:00pm 4/23 2:00pm 4/23 3:00pm 4/23 4:00pm 4/23 5:00pm SATURDAY 4/23 6:00pm 4/23 7:00pm 4/23 8:00pm 4/23 9:00pm 4/23 10:00pm 2016 Pedestrian Count by Location and Day Market Sq (Dunkin) - FRI 13068 Penn Ave (9th St) - FRI 12624 Market Sq (Dunkin) - THU 11609 Market Sq (Greek) - FRI 11480 Penn Ave (9th St) - SAT 10703 Smithfield (6th St) - FRI 9260 Wood St (PNC Tower) - FRI 9236 Market Sq (Greek) - THU 8718 Wood St (PNC Tower) - THU 8570 Penn Ave (Six Penn) - THU 7898 Wood St (Point Park Univ) - THU 7735 Wood St (Point Park Univ) - FRI 7703 Market Sq (Dunkin) - SAT 7287 Grant St - THU 6908 Market Sq (Greek) - SAT 6881 Penn Ave (9th St) - THU 6824 Smithfield (6th St) - THU 6755 Liberty Ave - FRI 6710 Penn Ave (Six Penn) - FRI 6586 Grant St - FRI 6220 Liberty Ave - THU 6201 Smithfield (1st Ave) - THU 5405 Liberty Ave - SAT 4996 Wood St (PNC Tower) - SAT 4919 Penn Ave (Six Penn) - SAT 4384 Smithfield (1st Ave) - FRI 4197 Wood St (Point Park Univ) - SAT 3859 Smithfield (6th St) - SAT 3587 Smithfield (1st Ave) - SAT 1545 Grant St - SAT 1333 0 2000 4000 6000 8000 10000 12000 14000 Historical Comparison of Four Locations 70,000 2016 60,000 59,043 2012 2010 Significant increase 50,000 since 2012 47,978 45,570 40,000 30,151 30,000 Significant 19,218 increase 18,868 19,172 since 2012 20,000 17,907 18,307 17,722 14,497 12,863 10,000 0 Liberty @ 10th Market Square (2) Penn @ 9th Penn @ 6th Thursday Pedestrian Count – 10 Locations 12000 Thursday 4/21/2016 Pedestrian Count: 76,623 10000 8000 6000 # Pedestrians 4000 2000 0 Date and Time Friday Pedestrian Count – 10 Locations 12000 Friday 4/22/2016 Pedestrian Count: 10000 87,804 8000 6000 # Pedestrians 4000 2000 0 Date and Time Saturday Pedestrian Count – 10 Locations 12000 Saturday 4/23/2016 Pedestrian Count: 10000 49,494 8000 6000 # Pedestrians 4000 2000 0 Date and Time KEY DEMOGRAPHIC FINDINGS OF PEDESTRIAN SURVEY Gender In 2016, half of the surveys were conducted among males and about half among females. 80% 60% 56% 53% 50% 47% 48% 44% 40% 20% 2% 0% 0% 0% Male Female Other 2016 2012 2010 Q25. What is your gender? (2016 Base=598) Age In 2016, slightly more than half of the sample was comprised of people aged 34 or younger. The mix of ages in the sample has been becoming younger over time. 80% 70% 60% 50% 40% 29% 30% 28% 27% 25% 21% 20% 19% 19% 19% 20% 17% 18% 17% 14% 12% 12% 10% 0% Less than 25 25-34 35-44 45-54 55 or older 2016 2012 2010 Q21. Which of the following ranges includes your age? (2016 Base=598) Income In 2016, slightly more than half of the surveys were conducted among people living in households with incomes below $50,000. 60% 50% 40% 33% 30% 28% 26% 27% 23% 23% 19% 20% 20% 18% 16% 16% 14% 12% 9% 9% 10% 0% Less than $25K $25-49K $50-74K $75-99K $100K or more 2016 2012 2010 Q22. Which range includes your total annual household income? (2016 Base=598) Primary Residence About half of the 2016 pedestrians surveyed lived in the City of Pittsburgh (including Downtown). 60% 50% 43% 41% 40% 38% 35% 34% 33% 30% 20% 16% 15% 13% 13% 11% 10% 8% 0% City of Pittsburgh Allegheny County Downtown Other 2016 2012 2010 Q22. Which category best describes where you live? (2016 Base=598) Primary Residence – Zip Code Map As shown on the previous page, most pedestrians lived in Allegheny County, but the map below displays the various locations where other surveyed respondents lived. Q24. What is your home zip code? (2016 Base=598) Reason for Being in Downtown Half of the 2016 respondents surveyed were in Downtown either for work or school. There were fewer workers than in 2010 and 2012 indicating people are in Downtown for more diverse reasons. 38% Work 48% 57% 14% Pleasure visitor 0% 0% 12% School 12% 10% 10% Culture/entertainment 8% 4% 8% Dining 3% 3% 5% Resident 3% 5% 4% Sporting event 3% 0% 3% Shopping 6% 7% 2% Business visitor 4% 4% 4% Other 14% 2016 2012 2010 10% 0% 20% 40% 60% 80% 100% Q1. Which one of the following best describes your primary reason for being Downtown today? (2016 Base=598) Reason for Being in Downtown (Day vs. Night) During the day (before 7:00pm), a higher percentage of respondents were downtown for work and school. During the night (after 7:00pm), a higher percentage of respondents were downtown for cultural events, sporting events, and dining. 40% Work 26% Pleasure visitor 13% 14% 13% School 9% Culture/entertainment 9% 17% Dining 8% 13% Resident 5% 4% 3% Sporting event 9% 3% Shopping 6% Business visitor 2% 1% Day Night 4% Other 1% 0% 20% 40% 60% 80% 100% Q1. Which one of the following best describes your primary reason for being Downtown today? (2016 Day Surveys n=515, 2016 Night Surveys n=70) Reason for Being in Downtown (by Age) The highest percent of students were less than 25 years old (82%). The highest percent of workers were 25-34 years old (36%).