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Management in the High North Young researchers´contribution Collection of essays Volume 2 Edited by: Anatoli Bourmistrov Elena Dybtsyna Nadezda Nazarova Nord universitet Utredning nr. 9 Bodø 2016 Management in the High North Young researchers´ contribution Collection of essays Volume 2 Edited by: Anatoli Bourmistrov Elena Dybtsyna Nadezda Nazarova Photo front page: from the left – Elena Zhurova (Adviser), Evgenii Aleksandrov (Research fellow); from the right – Anatoli Bourmistrov (Professor, PhD), Natalia Andreassen (Researcher), Antonina Tsvetkova (Research fellow). Nord universitet Utredning nr. 9 ISBN 978-82-7456-758-0 ISSN 2464-2789 Bodø 2016 Wenche Rønning Else Snoen CONTENTS FOREWORD ....................................................................................................................................... ..iii FACTORS FACILITATING INTERNATIONALIZATION OF ENTREPRENEURIAL ORGANIZATIONS IN NORTHERN NORWAY: THE MEDIATING ROLE OF R&D by Oxana Bulanova ....................................... 1 FROM THE CLASSICAL TO THE PERFECT UNIVERSITY: BUSINESS INCUBATOR AS DRIVER OF UNIVERSITIES’ INNOVATION POLICY by Alexander Ermakov ............................................................ 27 BUSINESS STRATEGY APPROACH OF RUSSIAN AND NORWEGIAN OIL COMPANIES UNDER LOW OIL PRICES by Alena Khabarova ............................................................................................................... 44 CSR IN THE SYSTEM OF SOCIAL PROTECTION OF EMPLOYED POPULATION IN THE HIGH NORTH OF RUSSIA by Diana Khaibullova ............................................................................................................. 64 THE INFLUENCE OF BUREAUCRACY ON THE PROCESS OF DECISION-MAKING IN THE ORGANIZATION by Dmitrii Samokhin ........................................................................................................................... 80 DESTINATION BRANDING IN A RUSSIAN REGION IMAGE CONTEXT: THE CASE OF THE ARKHANGELSK OBLAST by Yulia Verina ...................................................................................................................... 99 THE THREE TYPES OF PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY: THE CASE OF HIGH NORTH OF NORWAY by Uliana Yakusheva ...................................................................................... 115 PROGRAMME BUDGETING ADOPTION IN RUSSIA: INSTITUTIONAL LOGICS AND INSTITUTIONAL WORK REFLECTIONS by Evgenii Aleksandrov .................................................................................. 136 DO WAGES REALLY MATTER? EMPLOYMENT ISSUES IN THE HIGH NORTH OF RUSSIA by Marina Giltman ............................................................................................................................................. 153 BACK TO THE FUTURE: NATIONAL STRATEGY IN CONTEMPORARY RUSSIA by Igor Khodachek and Anna Mironova ................................................................................................................................ 171 REGULATORY CHALLENGES FOR THE RUSSIAN HIGH NORTH DURING THE CURRENT ECONOMIC CRISIS by Pavel Loukitchev ............................................................................................................... 189 STATE SUPPORT FOR INVESTMENTS IN RUSSIA AND NORWAY by Diana Suyuchbakieva .............. 199 SOCIAL HOUSING AS AN INSTRUMENT OF STATE HOUSING POLICY IN NORWAY AND RUSSIA by Anna Ugriumova ....................................................................................................................................... 215 REFORMING UKRAINIAN LOCAL BUDGETING NORMS: INSTITUTIONAL PERSPECTIVE by Veronika Vakulenko ......................................................................................................................................... 231 ii FOREWORD This second volume of the Young Researchers’ Contribution Series contains contributions from scholars (Master- and PhD levels, and faculty) who are participating in the international educational project ‘Cooperation in Training of Young Researchers in the Field of Governance in the Public Sector (EduGov)’ (2015-2016). The UTFORSK Partnership Programme, administrated by the Norwegian Centre for International Cooperation in Education (SIU, Norway), funds this project. This programme supports project cooperation between higher education institutions in Norway and their counterparts in Brazil, China, India, Japan, Russia and South Africa. UTFORSK also aims to enhance the quality of international cooperation in education by encouraging links to research cooperation and work life. To address this call, the EduGov project connects the Research Council of Norway’s project ‘Local government budgeting reforms in Russia (BUDRUS)’ and existing research cooperation between Norway and Russia with developing research competences at Master- and PhD level. EduGov links BUDRUS’s on-going research ‒ on the impact of changes in the budgeting practices on different dimensions of governance ‒ to education activities at Master- and PhD levels and extends it by reflecting upon multidisciplinary and multitheoretical research approaches to governance and their implications for the private and public sectors in the High North context. This collection of essays also includes papers of students, who participated in international educational project “Arctic Bridge: Cooperation on PhD Education and Research Training in the field of Management in Extractive Industries in the High North” financed by SIU. As part of the EduGov project, and in order to contribute to research-based education, the PhD course ‘Governance in the High North: Implications for Arctic private and public sector’ was organized in 2015, and Master students had the opportunity to collect data in the public/private sector for their master thesis works in spring 2016. The PhD course concentrated on the multidisciplinary approach to governance and how to reflect upon it in the different contexts, focusing on the particular ‘level’ of governance associated with a type of organization (including, for example, public governance, global governance, and corporate governance). The course was open to international scholars from various fields (business studies, economics, public administration, political science, etc.), wishing to carry out research on topics associated with governance in the public and private sectors in the context of the High North and in general. Their essays represent the first group of contributors. In addition, faculty from Russian institutions contributing to the implementation of the course were invited to submit their essays in order to strengthen knowledge-sharing between partner higher education institutions. Another group of contributors is the Russian Master students, who collected empirical data during their last semester to finalize their master thesis works. Their meetings in the public bodies and companies and research seminars helped them to develop a strong link between the application and acquirement of research and practical knowledge. Their papers represent the comparative analysis of their research topics in connection with the public/private sector, in both Norway and Russia. Essays were grouped into two sections, each related to similar issues. First part focuses on the perspectives and challenges dedicated to the issues of governance in general at the level of the iii organization. Oxana Bulanova analyses the relationship between research and development activities and the internationalization intent of small and medium enterprises in Northern Norway, while Alexander Ermakov discusses the drivers of transition to the ‘perfect’ university’s innovation policy. Alena Khabarova focuses on an investigation of the oil companies’ strategies in both Norway and Russia, in terms of low oil prices. Diana Khaibullova studies corporate social responsibility in the system of social protection of employees in the High North, and Dmitrii Samokhin illustrates the influence of the bureaucratic model of organizational control on the activities of an enterprise’s managers. Yulia Verina describes territory-branding strategies for increasing the attractiveness of destinations. Finally, Uliana Yakusheva presents the current issues of relationships between the corporate social responsibility activities of oil and gas companies and value creation in the High North regions. The second part comprises essays dedicated especially to governance issues in the public sector, at both regional and national levels. Evgenii Aleksandrov focuses on public sector budgeting as a fundamental tool of governance, taking one municipality as his example. Marina Giltman considers the impact of the labour markets’ locations on their outcomes at the regional level in the High North. Igor Khodachek and Anna Mironova provide an interesting discussion about the emerging system of strategic planning and how it re-evalutes and employs the Soviet planning legacy, while accommodating Western ideas. Pavel Lukichev illustrates the adaptation of businesses to the impact of national government during crisis, while, from a comparative perspective, Diana Suyuchbakieva studies how High North regions within one country deal with the region’s investment attractiveness. Anna Ugriumova’s paper deals with identifying factors that influenced the formation of modern state social housing policies. In the final paper of this section, Veronika Vakulenko considers an overview of international approaches and the role of institutions in building national governance systems, using the example of local