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8 Recommended Programs 8 Recommended Programs Comprehensive education, encouragement, enforcement, and evaluation programs are critical to increasing the number of bicycle trips and improving safety. Such programs ensure that more residents become aware of new and improved facilities, learn the rules of the road, build confidence to operate a bike in live traffic and receive positive reinforcement for integrating bicycling into their daily lives. In essence, the programs outlined in this chapter reinforce the idea and shift toward bicycling as a viable and sustainable transportation option. This Plan supports the continuation and enhancement of the region’s education, encouragement, enforcement, and evaluation programs that are currently in place. The following programs are designed to increase the rates of bicycling in the region, increase safety for those traveling by bicycle, and raise awareness related to the multiple benefits of bicycling. Table 8-1 provides a summary of the recommended programs. The San Gabriel Valley is widely recognized as one of the most culturally diverse regions in California with English, Spanish and Chinese as the three primary languages. Therefore, any non-infrastructure programs implemented in the region’s communities should be developed with strong consideration of the diverse language and cultural needs of the San Gabriel Valley’s residents. Table 8-1 Recommended Programs Category Program Responsible Party Funding Source Schedule Public Service Metro; SGVCOG; City City; Grants Near-Term Announcements & Awareness Campaigns Bicycle Safety “Checkpoints” Advocacy Groups; City City; Grants Near-Term Campaign Bicycle Resource Website & City City Near-Term Smartphone Application Adult Bicycling Skills Classes Bicycle Clubs; City; City; Grants Near-Term Metro Youth Bicycle Safety Bicycle Clubs; City City; Grants Near-Term Education Classes Education Youth Bicycle Safety Clinics City; Safe Routes to City; Grants Middle-Term & Bicycle Campus School National Partnership Senior Bicycle Education Bicycle Clubs; City City; Grants Middle-Term Classes Bicycle Cooperative & Advocacy Groups; City City; Grants Middle-Term Education Center (Bike Co- op) Earn/Build-a-Bike Program Advocacy Groups; Bike City; Grants Near-Term Shop(s) Traffic Violation Diversion City City Middle-Term Class Bicycle Parking & Support City; Metro City; Metro; Grants Near-Term Encouragement Amenities Alta Planning + Design | 1 Category Program Responsible Party Funding Source Schedule Bike Valet &Related Services Special Event City Near-Term at City Events Promoter; City Community Bicycle Rides Advocacy Groups; City Private Near-Term Bicycle Rider Visibility City City; Grants Near-Term Campaign Bike Festivals & Family Bike City; Advocacy Groups City; Sponsorships Near-Term Fest/Family Biking Day Open Streets Events City; Advocacy Groups City; Metro; Grants; Middle-Term Private Launch Party for New Bicycle City City Near-Term Facilities Bicycle Friendly Community City N/A Near-Term Designation Bicycle Friendly Business Business Improvement City; Contributions Middle-Term Districts District/Association; from Business City Associations Tourism Integration City City Near-Term Commuter Incentive Metro; SGVCOG; City City; Grants Middle-Term Programs Safe Routes to School City; Advocacy Groups Grants Near-Term Program Media Outlets City In-Kind Middle-Term Contributions; Grants Individualized Marketing Metro; SGVCOG; City Grants Middle-Term Campaigns Bicycle Coordinator City City; Grants Long-Term Bicycle Sharing Program Metro; SGVCOG; City Grants; Long-Term Sponsorships Mobile Bike Repair Advocacy Groups; City City; Private Near-Term Speed Radar City Grants Near-Term Trailer/Feedback Signs Neighborhood Speed Watch City City Near-Term Bicycle Patrol Units City City Near-Term Enforcement Officer Education City City Near-Term Advancement Undercover Officer City City Near-Term Enforcement Bicycle Theft Abatement City Grants Middle-Term Program Alta Planning + Design | 2 Category Program Responsible Party Funding Source Schedule Bicycle & Pedestrian Counts City; Advocacy Groups City; Grants Near-Term General Community Bicycle City; Advocacy Groups City; Grants Near-Term Survey Mapping Bikeway City City Near-Term Investments Evaluation Bicycle Report Card City City Middle-Term Complete Streets Policy City City; Grants Middle-Term Bicycle Parking Policy & City City; Grants Middle-Term Enforcement Automatic Bike City Grants Middle-Term Counters/Bicycle Barometers Note: Near-term = 0-3 years, Middle-Term = 3-6 years, Long-Term = 6+ years. 8.1 Education Education programs are designed to improve safety, increase awareness, and build confidence for bicycling on public streets. Bicycle-related collision data show that an inadequate bicycling environment is directly related to increased collisions. Therefore, in addition to infrastructure improvements, education about the rules of the road, riding etiquette and proper traffic skills reduce the frequency of bicycle-related collisions. This Plan recommends the following education programs: Public Service Announcements (PSAs) and Awareness Campaigns High profile and well-produced PSAs are not only memorable but an effective way to reach a broad audience on a wide range of issues. These awareness campaigns highlight bicycling and walking as viable forms of transportation while reinforcing the “Rules of the Road” and safety for all roadway users. Such campaigns are one important element for creating a safer bicycling and walking environment. Many jurisdictions and local agencies have launched awareness campaigns to deliver messages across multiple jurisdictions or in specific cities. Often times, local cities provide in-kind support by disseminating messages via newsletters, the city website, message boards, flyers, posters, etc. However, given the technological advances of today, a dynamic multi-media approach is necessary and effective to reach large and/or specific audiences. Effective PSA strategies incorporate new aged platforms such as online viral videos (i.e., Vimeo, YouTube), social networks (i.e., Facebook, Twitter) and blogs in combination with traditional outreach methods such as press conferences, local television and radio, and grassroots flyer distribution. Nevertheless, identifying the target audience is a critical first step in determining a strategy for a public service announcement and awareness campaign. The following are various examples of community-based awareness campaigns: Give Me 3 – Sparked by collisions between motorists and people bicycling, this campaign raises awareness about a new California State law, the “Three Feet for Safety Act” of 2013 (California Assembly Bill 1371), which requires motor vehicles to provide at least 3 feet of clearance to safely pass a bicycle rider on the road. The bill will be operative as of September 16, 2014.1 Other similar examples of “3 feet to pass” 1 http://leginfo.ca.gov/pub/13-14/bill/asm/ab_1351-1400/ab_1371_bill_20130923_chaptered.htm Alta Planning + Design | 3 outreach campaigns include those by the City of Los Angeles,2 Bicycle Colorado,3 and bicycle advocates in Nevada’s Lake Tahoe area. Precaución: Tu Familia También Usa La Bicicleta (Precaution: Your Family Also Uses a Bicycle) – Given that the City of Los Angeles is comprised of 48.5% Latinos (many of which speak Spanish as a primary language), the Los Angeles County Bicycle Coalition’s City of Lights Program launched a language- sensitive campaign aimed at raising caution and informing motorists that families also use bicycles on public roads. The bus shelter posters, press conference, and accompanying 60-second video were created in close partnership with local Spanish-speaking day laborers in the City of Los Angeles. Sonoma County Transit also launched a “You’ve got a friend who bikes!” campaign, which combines compelling ads with an easy-to-use website focused at people driving, bicycling, and walking. This type of campaign is particularly effective when kicked off in conjunction with other bicycling/walking events or back to school periods in the fall. The safety and awareness messages could be displayed near high-traffic corridors (e.g., on banners), printed in local publications, broadcast as radio and/or television ads, and be made available in Spanish and other languages. Sample program: Sonoma County (CA) Transit: http://sctransit.com/bicycles/bicycle-safety/downloadable- safety-materials/ Every Lane is a Bike Lane – In many cases, both motorists and cyclists are unfamiliar with a bicycle rider’s right to occupy a full travel lane to safely navigate traffic situations. As a result, Los Angeles County Metro spearheaded a campaign to inform motorists about cyclists’ rights to the road. Because this campaign primarily targeted motorists, Metro opted to place this message on bus backs, billboards, bumper stickers, and drive-time radio. Bicycle Safety “Checkpoints” Campaign Unlike the negative connotation associated with vehicular checkpoints that target driving under the influence and unlicensed drivers, bicycle “checkpoints” are coordinated to offer light refreshments, distribute informational materials (i.e. Rules-of-the-Road pocket guides, maps), provide safety equipment (i.e. lights, helmets, reflectors) and other bicycle related accessories (i.e. water bottles, stickers, bells). A checkpoint campaign is typically most effective when promoted in advance and executed in multiple locations on major arterials with high visibility. Within the San Gabriel Valley region, a series of checkpoints can
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