BeFirstBe first to theto the FUTUREFUTURE BeFirst to the FUTURE The pace of technological change is ACCELERATIN G FAST, UNPREDICTABLE CHANGE is an absolute certainty FAST, UNPREDICTABLE CHANGE is an absolute certainty THE NEXT 5BN 2014 2020

7.2 BN Global Population 8 BN

* 2.8 BN Internet Population 8 BN

[39% of Global [100% of Global Population] Population]

Source: (1) eMarketer, Nov 2013; (2) Eric Schmidt estimate* ACCESSIBILITY OF DEVICES Will drive growth

£30 Phone £30 Tablet Raspberry Pi Project Loon Internet.org FAST, UNPREDICTABLE CHANGE is an absolute certainty ENTERING A NEW WORLD Of Six Screens (yes, six!)

[DESKTOP] [MOBILE] [TABLET] [TV] [WEARABLE] [IN-CAR]

e.g. e.g. e.g. e.g. e.g. Samsung e.g. HUD Flutter, Leap Project Ara Senseg Chromecast Gear, Google Windscreens Motions, Thalmic Glass Labs FAST, UNPREDICTABLE CHANGE is an absolute certainty WITH A NEW BREED of consumer 10% 79% 77%

20142010 2014 ACCESS% ofTHE Google ACCESS THE WEB FROMsearches on WEB FROM MOBILEMOBILE TABLET

[INFORMATION] - MORE ACCESS

Source: Google Ipsos, ConnectedSource: ConsumerComScore, Study Jan 2013 Italy WITH A NEW BREED of consumer 40% Hours of YouTube videos watched monthly YouTube 6Bn total watchtime from MOBILE

[ENTERTAINMENT] - MORE CHOICE

Source: Google internal Data, YouTube Watchime Global WITH A NEW BREED of consumer 75% of online shoppers want a personalised 11% shopping experience (2) of consumers trusted [PERSONAL] online stores (1) [IMPERSONAL]

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

[SHOPPING] - MORE PERSONAL

Source: (1) iMediaconnection, Nov 2005; (2)Adobe, July 2013 MORE DEMANDING THAN EVER But the customer is still always right! AN ACCELERATED WORLD A world of opportunity BE FIRST TO THE FUTURE Embrace the world of opportunity

INNOVATE MAKE BETTER WIN MOMENTS 1& GROW DECISIONS2 THAT3 MATTER Innovate & Grow BARILLA - GuardatustessoBarilla Make Better Decisions MEET ROSIE Win Moments that Matter E-MART Sale Navigation BeFirstBe first to theto the FUTUREFUTURE