BeFirstBe first to to the FUTUREFUTUREthe
Shane Nolan TECHNOLOGICAL ADVANCES Never cease to surprise us 28% of 3-4 year olds use a tablet
Source: Ofcom, Oct 2013 FAST, UNPREDICTABLE CHANGE is an absolute certainty
THE WORLD TECHNOLOGY PEOPLE
is changing is changing are changing FAST, UNPREDICTABLE CHANGE is an absolute certainty
THE WORLD TECHNOLOGY PEOPLE
is changing is changing are changing THE NEXT 5BN 2014 2020
7.2 BN Global Population 8 BN
* 2.8 BN Internet Population 8 BN
[39% of Global [100% of Global Population] Population]
Source: (1) eMarketer, Nov 2013; (2) Eric Schmidt estimate* ACCESSIBILITY OF DEVICES Will drive growth
€59 Phone €53 Tablet Project Loon Wifi Everywhere ACCESSIBILITY OF DEVICES Will drive growth
2005 2013 FAST, UNPREDICTABLE CHANGE is an absolute certainty
THE WORLD TECHNOLOGY PEOPLE
is changing is changing are changing ENTERING A NEW WORLD Of Six Screens (yes, six!)
[DESKTOP] [MOBILE] [TABLET] [TV] [WEARABLE] [IN-CAR]
e.g. e.g. e.g. e.g. e.g. Samsung e.g. HUD Flutter Project Ara Senseg Chromecast Gear, Google Windscreens Glass FAST, UNPREDICTABLE CHANGE is an absolute certainty
THE WORLD TECHNOLOGY PEOPLE
is changing is changing are changing WITH A NEW BREED of consumer
30% 12Bn 75% Of Google Online videos Of online shoppers prefer searches are are watched (1) personalised mobile every month (2) shopping experiences (3)
[INFORMATION] [ENTERTAINMENT] [SHOPPING] MORE ACCESS MORE CHOICE MORE PERSONAL
Source: (1) ComScore, Jan 2013; (2) ComScore, Aug 2013; (3) Adobe, July 2013 MORE DEMANDING THAN EVER But the customer is still always right! MORE DEMANDING THAN EVER But the customer is still always right! AN ACCELERATED WORLD A world of opportunity
The world is Technology is People are changing changing changing To grow, your business must exceed the pace of change BeFirst to FUTUREPAUSEthe
What was Ireland searching for in 2013?
Music Artists?
Miley Cyrus What was Ireland searching for in 2013?
City?
Moscow What was Ireland searching for in 2013?
Sports Team?
Lions What was Ireland searching for in 2013?
What is …… ?
Twerking
BE FIRST TO THE FUTURE Embrace the world of opportunity
They They WIN MOMENTS ADAPT THAT MATTER 2FAST 1 Understand customers better WIN MOMENTS THAT MATTER Always There
Always Relevant 2 Always Optimised WIN MOMENTS THAT MATTER Understand Customers Better
Speed of the Internet and wireless device innovation has created a completely new “ context for the health journey WIN MOMENTS THAT MATTER Understand Customers Better
From point-of-care… WIN MOMENTS THAT MATTER Understand Customers Better
To care anywhere WIN MOMENTS THAT MATTER Understand Customers Better That journey begins with… 77% of consumers use search
52% of smartphone owners 250 million health apps
Moments
77% of physicians search 41% of physicians search between patient consults during patient consults
7 Billion mobile health searches
Google Confidential and Proprietary WIN MOMENTS THAT MATTER
Emotion meets efficiency
- Christopher Bailey, Chief Creative Officer, Burberry WIN MOMENTS THAT MATTER Are you…….
Always There? Can HCPs/Patients easily find you? On all devices? All the time?
Always Relevant? Good experience? Right message for each context / device?
Always Optimised? Do you know the value you are delivering at each moment? - Christopher Bailey, Chief Creative Officer, Burberry BE FIRST TO THE FUTURE Embrace the world of opportunity
They They WIN MOMENTS ADAPT THAT MATTER 2FAST Restlessness is discontent, and discontent is the first necessity of progress.
“ - Thomas A. Edison 1 Make beautiful mistakes ADAPT 2 Embrace new behaviours & tech FAST 3 Explore new business ideas ADAPT FAST: Make beautiful mistakes
Epic failure to huge success
Don’t waste time going down the wrong track – release “ early and often - Michael Acton Smith, CEO Mind Candy ADAPT FAST: Embracing new behaviours & tech
Understanding customer needs and preferences
23% of subscribers Netflix commissioned stream video to their House of Cards without smartphones a pilot, based on Big Data
Source: Nielsen, Sep2013 ADAPT FAST: Embracing new behaviours & tech
Digital Transformation ADAPT FAST: New Business Ideas
Yesterday Today
Grocers Tablets, Online Movies
Sports Apparel Wearable Tech I encourage companies to do a little more that’ s outside their comfort zone...Almost every time we do something crazy, we make
progress. “ - Larry Page, CEO, Google AN ACCELERATED WORLD Are you making the most of it?
Are you... Do you...
Understand your Always there, customers better ? Always relevant, Always Optimised ?
WIN MOMENTS THAT MATTER AN ACCELERATED WORLD Are you making the most of it?
Will you… Will you embrace… Will you try…
Make beautiful New behaviours New business mistakes ? & tech ? ideas ?
ADAPT FAST BeFirstBe first to to the FUTUREFUTUREthe