Malaysia-Volume-9-Cornell.Pdf
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Cornell has three distinct product categories RECENT DEVELOPMENTS Weekly product demonstrations are also available Professional’s Home Equipment, The brand recently introduced their carried out in major high traffic retail outlets. Elegance Series and Simplicity. Intelligent fan which is the first in the world Event and Exhibitions in HomeDec, HOMElove, MARKET HISTORY The three categories of Cornell’s product with 360° whirling. The smart body sensor Perfect Living, CIMB Fiesta, Maybank Treat Fair Established in the United States of America in The Cornell brand was originated in the range comprise :- starts with power on and automatically and so on. 1995 as a producer of electric home appliances. United States in 1995 but was later sold, in detects people in the room and selects The brand is also keenly aware of the Cornell became an instantaneous household 2005, to Cornell Sales & Service Sdn Bhd thus Professional’s Home Equipment (PHE) Series oscillation range with 60° / 90° / 180° importance of social media and to this end name in Singapore with its range of Cooking becoming the sole distributor of the brand in Complete with ultra-modern, comprehensive and 360°. they are present on E-commerce websites and Housekeeping Equipment, Built-in Kitchen, Malaysia and Singapore. bells and whistles: powerful professional Cornell also recently opened a newly built including Lazada, Bonuslink etc. They also run Small Domestic Devices, Air Treatment Product functions and superior features that deliver the showroom in Penang. a redemption programme in conjunction with a Range, Freezers, Bathroom Paraphernalia and finest, most efficient and uncompromising major bank in Malaysia. Beauty Care Gadgets. In 2005, Cornell Sales & PRODUCT Cornell takes great pride in producing performance at unparalleled prices. Service Sdn Bhd acquired Cornell to emerge as PROMOTION innovative, high quality yet affordably priced the sole distributor in Malaysia and Singapore. Elegance Series Various advertising means and promotional BRAND VALUES products that combine modern, aesthetically Your Trusted Companion For A Simpler Life. Powered by the company’s core values of Its style meets substance for this sleek and activities are scheduled by Cornell strategically pleasing designs with the latest technological Caring, Committed and Social Responsibility, streamlined product range. Befitting today’s throughout the year to boost the brand High quality. Well-designed. User friendly. know-how and environment-friendly features. and galvanized by its sterling success in Malaysia trendy lifestyle and discerning consumer awareness and top-of-the-mind recall. These are the key tenets and core philosophy Specially conceived to fulfill today’s lifestyle and Singapore, Cornell soon conquered several expectations, it’s a seamless merger of Augmenting those marketing efforts further that Cornell thrives on as a dynamic, edgy needs, be it at home or at the workplace, overseas markets such as Vietnam, Brunei, innovative features, pragmatic functionality and are regular interactive road shows and special brand. Fully devoted to make life simpler for Cambodia, Thailand, Sri Lanka, the Middle East trendy, aesthetically pleasing designs. ground events to showcase Cornell products consumers. Cornell has remained unwavering and certain South African countries. share and an annual turnover in excess of directly to consumers. in its quest to produce modern electrical As part of Cornell’s tireless, on-going quest 50 million ringgit. Simplicity Series Specific examples of Cornell’s publicity drive products of unmistakable quality enhanced to strengthen its brand positioning and reinforce Cornell brand is stocked in most of the Basic yet utilitarian, this practical, amazingly are their adverts in Broadcast media on with pragmatic, innovative touches. its unwavering commitment to future growth, Modern Trade Channels, be it local chain affordable range of products are conceived Mediaprima (TV8 & NTV7) – Taste of Malaysia Standards are maintained for all Cornell Cornell establishes and maintains mutually stores or foreign chain stores, as well as hyper as handy household helpers that no homes with Martin Yan, Astro Wah Lai Toi Recipes products through their product inspection base beneficial relationships with both its business stores. The impact of modern retailing trends can do without. With Love with Chui Ling (Melody FM DJ). on AQL Standard and all Cornell products are partners and customers in the retail and is positive and Cornell are confident that the certified by SIRIM Malaysia and Suruhanjaya non-retail sectors. future is bright for their brand and its products Tenaga (Energy Commission). Today, Cornell boasts an extensive network of as domestic appliances are rapidly becoming a both conventional and modern trade channels necessity of modern living. that elevates the brand to greater prominence in the market place. Consequently, Cornell’s ACHIEVEMENTS extensive range of electrical products is easily Over the years Cornell has been recognised and widely available to the public. by both the public and the industry alike Cornell’s range of products are Small and has received several accolades. Domestic Appliances (SDA), Built-in Appliances and Major Domestic Appliances (MDA) targeted Among these are :- at consumers occupying the middle to above • 2010, 2013 and 2014, Domestic DIVA Awards range. The strategy adopted by the brand has from Women’s Weekly for Food Steamer resulted in the brand enjoying a good market • 2010, 2013 and 2014, Domestic DIVA www.cornellappliances.com Awards from Women’s Weekly for Sandwich Maker THINGS YOU DIDN’T KNOW • 2012, Domestic DIVA Awards from Women’s ABOUT CORNELL Weekly for Food Steamer • 2013, Golden Eagle Award • Cornell once belonged to a Dutch • 2014, Domestic DIVA Awards from Women’s company where they appeared in Weekly for Pop-Up Toaster more than 52 countries worldwide. • 2015, Sin Chew Business Excellence Awards • Cornell was established in USA, in 1995. • 2015, Winner Readers Choice Awards from Natural Health Magazine for Electric Oven • Cornell are the market leader in product innovation with high quality • 2015, Winner Readers Choice Awards from and a wide coverage of service Natural Health Magazine for Personal Blender. networks nationwide. • 2016 Superbrands Malaysia Award 40 | SUPERBRANDS VOLUME IX MALAYSIA’S STRONGEST BRANDS | 41 Cornell has three distinct product categories RECENT DEVELOPMENTS Weekly product demonstrations are also available Professional’s Home Equipment, The brand recently introduced their carried out in major high traffic retail outlets. Elegance Series and Simplicity. Intelligent fan which is the first in the world Event and Exhibitions in HomeDec, HOMElove, MARKET HISTORY The three categories of Cornell’s product with 360° whirling. The smart body sensor Perfect Living, CIMB Fiesta, Maybank Treat Fair Established in the United States of America in The Cornell brand was originated in the range comprise :- starts with power on and automatically and so on. 1995 as a producer of electric home appliances. United States in 1995 but was later sold, in detects people in the room and selects The brand is also keenly aware of the Cornell became an instantaneous household 2005, to Cornell Sales & Service Sdn Bhd thus Professional’s Home Equipment (PHE) Series oscillation range with 60° / 90° / 180° importance of social media and to this end name in Singapore with its range of Cooking becoming the sole distributor of the brand in Complete with ultra-modern, comprehensive and 360°. they are present on E-commerce websites and Housekeeping Equipment, Built-in Kitchen, Malaysia and Singapore. bells and whistles: powerful professional Cornell also recently opened a newly built including Lazada, Bonuslink etc. They also run Small Domestic Devices, Air Treatment Product functions and superior features that deliver the showroom in Penang. a redemption programme in conjunction with a Range, Freezers, Bathroom Paraphernalia and finest, most efficient and uncompromising major bank in Malaysia. Beauty Care Gadgets. In 2005, Cornell Sales & PRODUCT Cornell takes great pride in producing performance at unparalleled prices. Service Sdn Bhd acquired Cornell to emerge as PROMOTION innovative, high quality yet affordably priced the sole distributor in Malaysia and Singapore. Elegance Series Various advertising means and promotional BRAND VALUES products that combine modern, aesthetically Your Trusted Companion For A Simpler Life. Powered by the company’s core values of Its style meets substance for this sleek and activities are scheduled by Cornell strategically pleasing designs with the latest technological Caring, Committed and Social Responsibility, streamlined product range. Befitting today’s throughout the year to boost the brand High quality. Well-designed. User friendly. know-how and environment-friendly features. and galvanized by its sterling success in Malaysia trendy lifestyle and discerning consumer awareness and top-of-the-mind recall. These are the key tenets and core philosophy Specially conceived to fulfill today’s lifestyle and Singapore, Cornell soon conquered several expectations, it’s a seamless merger of Augmenting those marketing efforts further that Cornell thrives on as a dynamic, edgy needs, be it at home or at the workplace, overseas markets such as Vietnam, Brunei, innovative features, pragmatic functionality and are regular interactive road shows and special brand. Fully devoted to make life simpler for Cambodia, Thailand,