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1.724 Mil 235.8K Astro AEC HD provides 24-hour Mandarin-generic entertainment & infotainment. It offers local content as well as programmes from China, Taiwan, Singapore and Japan. Channel 301 (SD) 306 (HD) Gender Age Group Location 25 23 20 15 16 15 15 12 13 91% Urban 47% 10 Male 5 5 9% Rural 0 53% Female 04-09 10-19 20-29 30-39 40-49 50-59 60+ AEC (SD+HD) Profile (%) Total TV (%) Occupation HH Income Monthly Net Reach 35 32 33 (Ave. Past 6 Months) 35 30 30 30 23 25 25 20 19 1.724 mil 20 20 14 15 15 12 10 9 10 10 Ave Top 10 Prog viewership 5 5 0 - RM2K& RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below 235.8K AEC (SD+HD) Profile (%) Total TV (%) AEC (SD+HD) Profile (%) Total TV (%) Highly skewed PMEBs (Index : 145) Highly skewed HHI 10K+(Index : 163) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Astro Hua Hee Dai HD brings you the best Taiwan Fujian Hokkien shows including news, drama series, variety shows, travel, music, movies, arts, interviews, gourmet cooking shows, feature documentary and much more. Available with HD Service + New Emperor Pack Channel 333 (SD) 332 (HD) Gender 35 Age Group 31 Location 30 25 20 16 93% Urban 15 11 11 12 46% 9 9 Male 10 5 7% Rural 0 54% Female 04-09 10-19 20-29 30-39 40-49 50-59 60+ HUA HEE DAI (SD+HD) Profile (%) Total TV (%) Monthly Net Reach 50 Occupation HH Income 40 40 (Ave. Past 6 Months) 40 33 30 30 1.079 mil 22 19 19 20 20 16 20 11 14 10 10 6 Ave Top 10 Prog viewership 0 PMEBs Blue Collar Students Housewife - 107.0K RM2K& RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ HUA HEE DAI (SD+HD) Profile (%) Total TV (%) Below Highly skewed PMEBs (Index : 150) HUA HEE DAI (SD+HD) Profile (%) Total TV (%) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Highly skewed HHI 10K+ (Index : 171) Astro Quan Jia HD is a Mandarin HD channel that brings you the best big budget drama series, as well as world class documentaries, travelogues and variety shows from Asian countries like China, Taiwan, Japan, Korean and Singapore. Available with Basic HD Pack Channel 308 Age Group Location Gender 25 20 20 16 16 14 14 15 13 91% Urban 45% 10 8 Male 5 9% Rural 0 55% Female 04-09 10-19 20-29 30-39 40-49 50-59 60+ QUAN JIA HD Profile (%) Total TV (%) Occupation HH Income Monthly Net Reach 40 35 35 (Ave. Past 6 Months) 30 30 27 23 30 25 23 19 1.198 mil 20 16 20 15 11 11 10 6 10 5 Ave Top 10 Prog viewership - 0 145.9K PMEBs Blue Collar Students Housewife QUAN JIA HD Profile (%) Total TV (%) QUAN JIA HD Profile (%) Total TV (%) Highly skewed PMEBs (Index : 159) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Highly skewed HHI 10K+ (Index : 162) A 24-hour TV channel with a focus on Asian dramas, Astro Shuang Xing showcases top-rated and award-winning dramas from Taiwan, Hong Kong, Singapore, China, Korea and Japan. It offers a wide variety of genres and big name casts. From action and fantasy, to history and romance, this channel boasts an impressive selection. With a close window period of the latest Taiwan Idol & Singapore Channel 324 (SD) 307 (HD) dramas. Age Group Gender 25 Location 19 19 20 18 15 13 Urban 12 11 72% 9 42% 10 Male 5 28% Rural Female 0 58% 04-09 10-19 20-29 30-39 40-49 50-59 60+ Skewed Female (Index : 116) SHUANG XING Profile (%) Total TV (%) Occupation HH Income Monthly Net Reach 35 32 35 30 30 (Ave. Past 6 Months) 30 28 30 27 23 25 25 1.018 mil 20 20 15 15 10 9 10 10 6 3 Ave Top 10 Prog viewership 5 5 0 - 98.9K PMEBs Blue Collar Students Housewife RM2K& RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below SHUANG XING Profile (%) Total TV (%) SHUANG XING Profile (%) Total TV (%) Highly skewed PMEBs (Index : 145) Highly skewed HHI 4-6K (Index : 165) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Xi Yue HD is an Astro free HD channel for NJOI users and Astro subscribers. t broadcasts in Chinese and provides content such as documentaries, travelogues, musical programs and variety shows from China, Taiwan and Singapore. On top of that, popular local productions content in HD will be broadcast on this channel as well. Channel 300 (HD) Gender Age Group Location 25 21 19 20 16 14 15 12 13 83% Urban 10 47% 5 Male 5 0 17% Rural 04-09 10-19 20-29 30-39 40-49 50-59 60+ 53% Female XI YUE HD (300) Total TV (%) Occupation HH Income Monthly Net Reach 35 32 35 32 (Ave. Past 6 Months) 30 30 30 30 24 25 25 994K 20 15 20 15 15 10 15 10 6 6 5 10 Ave Top 10 Prog viewership - 5 0 63.6K PMEBs Blue Collar Students Housewife XI YUE HD (300) Total TV (%) XI YUE HD (300) Total TV (%) Highly skewed PMEBs (Index : 145) Skewed HHI 4-6K & 10+ Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Step into "The World of Chinese Cinema" with CELESTIAL MOVIES to watch exclusive first-run blockbuster movies and all- time favourites from Hong Kong, Mainland China, and Taiwan featuring super stars such as Jackie Chan, Jet Li, Andy Lau, Donnie Yen and more! Beyond Chinese movies, CELESTIAL MOVIES also brings you acclaimed movies from Korea, Japan and all across Asia. So if you want to watch Chinese and other Asian movies any time of the day in Cantonese and Mandarin with Chinese and English subtitles, CELESTIAL MOVIES is your destination! Channel 322 Gender 25 Age Group Location 19 20 17 16 15 15 14 15 81% Urban 56% 10 Male 5 5 19% Rural 0 44% Female 04-09 10-19 20-29 30-39 40-49 50-59 60+ CELESTIAL MOVIES Profile (%) Total TV (%) Occupation HH Income Monthly Net Reach 35 33 35 30 (Ave. Past 6 Months) 28 30 30 24 25 20 25 21 1.125 mil 20 20 17 15 13 8 15 10 5 10 5 Ave Top 10 Prog viewership 5 - - 40.9K PMEBs Blue Collar Students Housewife CELESTIAL MOVIES Profile (%) Total TV (%) CELESTIAL MOVIES Profile (%) Total TV (%) Highly skewed PMEBs (Index : 150) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Highly skewed HHI 10K+ (Index : 174) Celestial Classic Movies (CCM) is a 24-hour pay-TV movie channel screening Chinese classic movie masterpieces from the renowned Shaw Brothers library and other film libraries. All Shaw Brothers movies are digitally restored to bring viewers sound and picture quality matching the original cinematic prints. Channel 321 Location Gender 25 Age Group Ethnic 20 17 17 16 Malay 14 14 15 13 43% Viewers 10 73% Urban 52% 10 Male 5 Chinese 45% Viewers 0 27% Rural 04-09 10-19 20-29 30-39 40-49 50-59 60+ 48% Female CELESTIAL CLASSIC Profile (%) Total TV (%) Skewed 40+ Occupation HH Income Monthly Net Reach 40 35 45 35 40 38 (Ave. Past 6 Months) 30 35 24 30 26 25 908K 21 25 20 17 20 14 15 15 10 10 7 10 5 5 Ave Top 10 Prog viewership 5 - - 39.2K PMEBs Blue Collar Students Housewife CELESTIAL CLASSIC Profile (%) Total TV (%) Skewed Housewife (Index : 130) CELESTIAL CLASSIC Profile (%) Total TV (%) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 CTI Asia is a satellite cable channel operated by Chung T'ien Television in Taiwan, but only broadcasts abroad. It is available in Southeast Asia, Australia, New Zealand and North America. Faturing the best of Chinese entertainment from one of the top-rated channels in Taiwan. Channel 316 Gender Age Group Location 30 25 25 21 19 20 91% Urban 12 50% 15 10 10 8 Male 4 5 0 9% Rural 04-09 10-19 20-29 30-39 40-49 50-59 60+ 50% Female CTI ASIA Profile (%) Total TV (%) 50 Occupation HH Income Monthly Net Reach 37 39 60 (Ave. Past 6 Months) 40 48 50 30 40 613K 19 30 20 19 20 11 13 10 6 5 10 3 Ave Top 10 Prog viewership - 0 PMEBs Blue Collar Students Housewife 30.8K CTI ASIA Profile (%) Total TV (%) Skewed PMEBs (Index : 168) & CTI ASIA Profile (%) Total TV (%) Housewife (Index : 144) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Kah Lai Toi is a family-focused channel that offers high quality programming such as drama series, sitcoms, documentaries, travelogues, infotainment, and more primarily in Cantonese besides a mix of other languages. Channel 304 Gender 30 Age Group 27 Location 25 20 16 14 14 Urban 15 91% 12 11 46% 10 Male 5 5 9% Rural 0 Female 04-09 10-19 20-29 30-39 40-49 50-59 60+ 54% KAH LAI TOI Profile (%) Total TV (%) 40 Occupation 37 HH Income Monthly Net Reach 35 31 40 36 (Ave. Past 6 Months) 30 28 25 20 30 741K 20 15 12 20 13 10 7 7 9 5 10 Ave Top 10 Prog viewership 0 - PMEBs Blue Collar Students Housewife RM2K& RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ 25.1K KAH LAI TOI Profile (%) Total TV (%) Below Skewed PMEBs (Index : 141) & KAH LAI TOI Profile (%) Total TV (%) Housewife (Index : 137) Skewed HHI 4K+ Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 KBS World is a 24-hour general entertainment channel broadcasted in Korean, with English subtitles for 80% of the programmes, Chinese (15%) and Bahasa Malaysia(Over 5%).
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