Catalyzing Transformative Engagement: Tools and Strategies from the Behavioral Sciences
Total Page：16
File Type：pdf, Size：1020Kb
Catalyzing Transformative Engagement: Tools and Strategies from the Behavioral Sciences GoGreen Portland 2014 Thursday, October 16 ANXIETY AMBIVALENCE ASPIRATION ANXIETY ASPIRATIONAMBIVALENCE A Few of Our Clients Published online 11 April 2008 | Nature | doi:10.1038/news.2008.751 Your brain makes up its mind up to ten seconds before you realize it, according to researchers. By looking at brain acLvity while making a decision, the researchers could predict what choice people would make before they themselves were even aware of having made a decision. Source:Soon, C. S., Brass, M., Heinze, H.-J. & Haynes, J.-D. Nature Neurosci.doi: 10.1038/nn.2112 (2008). Cognive Bias • a paern of deviaon in judgment that occurs in parLcular situaons. • can lead to perceptual distorLon, inaccurate judgment, or illogical interpretaon. Source: www.princeton.edu Cogni&ve Biases – A Par&al List Ambiguity effect Framing effect Ostrich effect Anchoring or focalism Frequency illusion Outcome bias AOenLonal bias FuncLonal fixedness Overconfidence effect Availability heurisLc Gambler's fallacy Pareidolia Availability cascade Hard–easy effect Pessimism bias Backfire effect Hindsight bias Planning fallacy Bandwagon effect HosLle media effect Post-purchase raonalizaon Base rate fallacy or base rate neglect Hot-hand fallacy Pro-innovaon bias Belief bias Hyperbolic discounLng Pseudocertainty effect Bias blind spot IdenLfiable vicLm effect Reactance Cheerleader effect IKEA effect ReacLve devaluaon Choice-supporLve bias Illusion of control Recency illusion Clustering illusion Illusion of validity Restraint bias Confirmaon bias Illusory correlaon Rhyme as reason effect Congruence bias Impact bias Risk compensaon / ConjuncLon fallacy Informaon bias Peltzman effect Conservasm or regressive bias Irraonal escalaon Selecve percepon Conservasm (Bayesian) Just-world hypothesis Semmelweis reflex Contrast effect Less-is-beOer effect Social comparison bias Curse of knowledge Loss aversion Social desirability bias Decoy effect Mere exposure effect Status quo bias Denominaon effect Money illusion Stereotyping DisLncLon bias Moral credenLal effect SubaddiLvity effect Duraon neglect Negavity effect SubjecLve validaon Empathy gap Negavity bias Survivorship bias Endowment effect Neglect of probability Time-saving bias EssenLalism Normalcy bias Unit bias Exaggerated expectaon Not invented here Well travelled road effect Experimenter'sor expectaon bias Observaon selecLon bias Zero-risk bias Focusing effect Observer-expectancy effect Zero-sum heurisLc Forer effect or Barnum effect Omission bias OpLmism bias ! What can science tell us about how people make decisions? ! How can we use awareness of this science to posi:vely affect the outcomes of our work? “Informaon alone is just noise; it has to be applicable, it has to be interesLng, it has to be doable, it has to have personal relevance.”- Lena Rotenberg, Educaonal Consultant » Encourage systems thinking and transformaonal learning » ULlize the power of social interacLon and community to drive change and learning » Communicate sustainability in the context of everyday life » Three Workshop Opons ˃ Fostering Engagement and AcLon Beyond the Green Team Mike Mercer ˃ Deliberate Use of CogniLve Biases to Inspire Project Aspiraons Sco Lewis ˃ Permission to Care: Messaging for Engagement and Deeper TracLon Renee Lertzman .