Catalyzing Transformative Engagement: Tools and Strategies from the Behavioral Sciences

GoGreen Portland 2014 Thursday, October 16 ANXIETY AMBIVALENCE ASPIRATION

ANXIETY ASPIRATIONAMBIVALENCE A Few of Our Clients Published online 11 April 2008 | Nature | doi:10.1038/news.2008.751

Your brain makes up its mind up to ten seconds before you realize it, according to researchers. By looking at brain acvity while making a decision, the researchers could predict what choice people would make before they themselves were even aware of having made a decision.

Source:Soon, C. S., Brass, M., Heinze, H.-J. & Haynes, J.-D. Nature Neurosci.doi: 10.1038/nn.2112 (2008). Cognive Bias

• a paern of deviaon in judgment that occurs in parcular situaons.

• can lead to perceptual distoron, inaccurate judgment, or illogical interpretaon. Source: www.princeton.edu Cognive Biases – A Paral List

Ambiguity effect Framing effect Ostrich effect Anchoring or focalism Frequency illusion Outcome bias Aenonal bias Funconal fixedness Overconfidence effect Availability heurisc Gambler's fallacy Pareidolia Availability cascade Hard–easy effect Pessimism bias Backfire effect Hindsight bias Planning fallacy Bandwagon effect Hosle media effect Post-purchase raonalizaon Base rate fallacy or base rate neglect Hot-hand fallacy Pro-innovaon bias Belief bias Hyperbolic discounng Pseudocertainty effect Bias blind spot Idenfiable vicm effect Reactance Cheerleader effect IKEA effect Reacve devaluaon Choice-supporve bias Illusion of control Recency illusion Clustering illusion Illusion of validity Restraint bias Confirmaon bias Illusory correlaon Rhyme as reason effect Congruence bias Impact bias Risk compensaon / Conjuncon fallacy Informaon bias Peltzman effect Conservasm or regressive bias Irraonal escalaon Selecve percepon Conservasm (Bayesian) Just-world hypothesis Semmelweis reflex Contrast effect Less-is-beer effect Social comparison bias Curse of knowledge Loss aversion Social desirability bias Decoy effect Mere exposure effect Status quo bias Denominaon effect Money illusion Stereotyping Disncon bias Moral credenal effect Subaddivity effect Duraon neglect Negavity effect Subjecve validaon Empathy gap Negavity bias Survivorship bias Endowment effect Neglect of probability Time-saving bias Essenalism Normalcy bias Unit bias Exaggerated expectaon Not invented here Well travelled road effect Experimenter'sor expectaon bias Observaon selecon bias Zero-risk bias Focusing effect Observer-expectancy effect Zero-sum heurisc Forer effect or Barnum effect Omission bias Opmism bias ! What can science tell us about how people make decisions?

! How can we use awareness of this science to posively affect the outcomes of our work? “Informaon alone is just noise; it has to be applicable, it has to be interesng, it has to be doable, it has to have personal relevance.”- Lena Rotenberg, Educaonal Consultant » Encourage systems thinking and transformaonal learning » Ulize the power of social interacon and community to drive change and learning » Communicate sustainability in the context of everyday life » Three Workshop Opons

˃ Fostering Engagement and Acon Beyond the Green Team Mike Mercer ˃ Deliberate Use of Cognive Biases to Inspire Project Aspiraons Sco Lewis ˃ Permission to Care: Messaging for Engagement and Deeper Tracon Renee Lertzman