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In the Shadow of Official Ambition: National Media Policy Confronts Global Media Capital

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In the Shadow of Official Ambition: National Media Policy Confronts Global Media Capital University of Pennsylvania ScholarlyCommons Center for Advanced Research in Global CARGC Papers Communication (CARGC) Spring 2014 In the Shadow of Official Ambition: National Mediaolicy P Confronts Global Media Capital Michael Curtin Follow this and additional works at: https://repository.upenn.edu/cargc_papers Part of the Mass Communication Commons, and the Social Influence and oliticalP Communication Commons Recommended Citation Curtin, Michael, "In the Shadow of Official Ambition: National Mediaolicy P Confronts Global Media Capital" (2014). CARGC Papers. 7. https://repository.upenn.edu/cargc_papers/7 CARGC Paper 1 This paper is posted at ScholarlyCommons. https://repository.upenn.edu/cargc_papers/7 For more information, please contact [email protected]. In the Shadow of Official Ambition: National Mediaolicy P Confronts Global Media Capital Description CARGC Paper 1 drew on Curtin’s then book project, Media Capital, which compares and contrasts cities that have become centers of the global film and television industries, such as Bombay, Lagos, and Miami. In the paper, Curtin explored the implications of Chinese cultural policy within the broader context of media globalization, providing a framework for understanding the logics of media capital and the challenges confronting national governments, making comparisons to Arab, African, and Indian media, and reflecting on the prospects for creativity and diversity in film and television. Disciplines Communication | Mass Communication | Social Influence and Political Communication Comments CARGC Paper 1 Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License. This report is available at ScholarlyCommons: https://repository.upenn.edu/cargc_papers/7 In the Shadow of Official Ambition: PARGC PAPER 1 SPRING 2014 National Media Policy Confronts Global Media Capital PARGC PAPER 1 SPRING 2014 Michael Curtin gave PARGC’s Inaugural Distinguished Curtin has held faculty or research Lecture in Global Communication at the appointments at the Universities of Wisconsin, Annenberg School for Communication, Indiana, Northwestern, Renmin, the Chinese University of Pennsylvania, on September 18, University of Hong Kong, Academia Sinica, 2013— less than three months after PARGC’s and the Center for the Humanities at Wesleyan founding on July 1, 2013. University. At Wisconsin he was director of Global Studies and at Indiana he was director The Publication of the lecture as PARGC of Cultural Studies. Before entering academia, Paper 1 inaugurates a new venture, PARGC Curtin was Tokyo correspondent for National Press, dedicated to publishing PARGC papers Public Radio (US), and had stints with the and co-publishing books resulting from PARGC Canadian Broadcasting Corporation, Pacifica symposia. We held our inaugural symposium, Radio, and Wisconsin Public Television. The Revolutionary Public Sphere, on April 10, 2014, and the resulting book Curtin’s recent books include Playing to the is currently in progress. World’s Biggest Audience: The Globalization of Chinese Film & TV and Reorienting Global PARGC Paper 1 draws on Curtin’s current Communication: Indian and Chinese Media book project, Media Capital, which compares Beyond Borders. He is co-editor of Media cities that have become centers of the global Industries, the Chinese Journal of Communication, film and television industries, such as Bombay, and the International Screen Industries Lagos, and Miami. In the following pages, series of the British Film Institute. Curtin explores the implications of Chinese cultural policy within the broader context of I first encountered Michael’s work in media globalization, providing a framework graduate school, when I read an article for understanding the logics of media capital in Journal of Broadcasting and Electronic and the challenges confronting national Media, “Beyond the Vast Wasteland: The governments, making comparisons to Arab, Policy Discourse of Global Television and African, and Indian media, reflecting on the the Politics of American Empire.” In what prospects for creativity and diversity in film I soon discovered was vintage Curtin, the and television. article grappled at once with US media history, international geopolitics, and the Michael Curtin is the Duncan and Suzanne raging debate about the global influence Mellichamp Professor of Global Studies, of US television, combining theory and Department of Film and Media Studies, and policy, television and film, the global and the Director of the Media Industries Project (MIP) domestic. Michael’s journalistic background at the Carsey-Wolf Center at the University of informs the book (from which the article California, Santa Barbara. MIP examines the was drawn), Redeeming the Wasteland: dramatic changes affecting media industries Television Documentary and Cold War Politics, worldwide, focusing especially on digitization, a critical history of the dramatic expansion globalization, and creative labor. of international news during the early 1960s. Annenberg School for Communication, University of Pennsylvania 1 In the Shadow of Official Ambition: National Media Policy Confronts Global Media Capital PARGC PAPER 1 SPRING 2014 As he shifted his attention to a contemporary and circulation between the PRC, Hong Kong, context, Curtin emerged as an eminent voice Singapore and Taiwan to argue that media in global communication studies, publishing capital operates within, across and between essays that have challenged the field’s political and cultural boundaries. The book conventional wisdoms. In a 1999 article proposed nothing short of a paradigm shift, in the Journal of Communication, Michael and has in five years become a classic. spoke of “Feminine Desire in the Age of Satellite Television,” then not a customary I would like to thank Michael X. Delli Carpini, topic in global media industries research, the Walter Annenberg Dean of the Annenberg arguing that the concentration of media School for Communication at the University ownership was paradoxically expanding the of Pennsylvania for his generous support of range of feminine imagery in global popular global communication research at our school, culture. In 2003, in the International Journal and also for his genuine mentoring, interest of Cultural Studies, Michael published “Media and engagement. I also want to thank my Capital: Towards the Study of Spatial Flows,” colleagues (students, staff and faculty) who in which he proposed rethinking then helped in multiple ways with the establishment prevailing models of global communication and growth of PARGC. Marina Krikorian, our by focusing on the role of cities and space, program coordinator, deserves special thanks through a comparative analysis of Chicago for hitting the ground running and taking care and Hong Kong. of all logistics for this event. Curtin would go on to fully develop this I hope you enjoy reading PARGC Paper 1 approach in Playing to the World’s Biggest as much as we relished attending Michael’s Audience: The Globalization of Chinese lecture. Please share your thoughts with us at Film, elaborating an innovative approach [email protected], @PARGC and https:// to comparative media research based on www.facebook.com/PARGC, where you can multi-sited fieldwork. Rather than taking also read and watch a variety of publications nation-states for granted as units of analysis, and presentations, and learn about future Curtin examined cultural production, distribution events, opportunities and publications. Marwan M. Kraidy The Anthony Shadid Chair in Global Media, PRESS Politics and Culture Director, Project for Advanced Research in Global Communication Annenberg School for Communication, University of Pennsylvania 2 In the Shadow of Official Ambition: National Media Policy Confronts Global Media Capital PARGC PAPER 1 SPRING 2014 In the Shadow of Official Ambition: National Media Policy Confronts Global Media Capital Since the 1990s, market liberalization and new technologies have accelerated the transnational MICHAEL CURTIN flow of media imagery, much to the delight of Western conglomerates that have expanded their University of California, operations and exports around the globe. This has, of course, raised anxieties in countries that Santa Barbara find themselves ever more vulnerable to a flood of foreign movies and television programming. Yet Hollywood is no longer the only major exporter of audiovisual media, having been joined by Citation: a host of thriving competitors, including Mumbai, Lagos, and Miami. Animated by the commercial Curtin, Michael logic of “media capital,” these cities are now challenging established relations of creativity and (2014, Spring).In the cultural influence, fostering tensions about the relative roles that cities and states play in local, Shadow of Official Ambition: National Media regional, and global cultural economies. Policy Confronts Global Media Capital, As transnational media capitals have prospered, some states have fought back with policies PARGC Paper 1. aimed at controlling imports and fostering the creative capacity of national media institutions. Philadelphia, USA: The People’s Republic of China is a leading example of a government that has been relatively PARGC Press. successful protecting its “national champions” and fostering new enterprises. It has furthermore maneuvered foreign joint-venture partners—such as Disney, DreamWorks, and Media Asia—to serve its broader strategic ambition, which is to develop media
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