The Selected Aspects of Strategic Management in the City Divided By
2019 POLISH JOURNAL OF MANAGEMENT STUDIES Vol.19 No.1 Dacko-Pikiewicz Z. THE SELECTED ASPECTS OF STRATEGIC MANAGEMENT IN THE CITY DIVIDED BY THE BORDER IN THE CONTEXT OF THE DEVELOPMENT OF THE CROSS-BORDER MARKET OF CULTURAL SERVICES Dacko-Pikiewicz Z. * Abstract: The article is of research nature. The analysis of strategic documents of the city of Cieszyn-Český Těšín divided by the state border, as well as individual in-depth interviews with the directors of all local government cultural institutions in this city allowed for the identification of opportunities for further development of the common Polish-Czech cross-border market of cultural services. The research conducted proves that despite the dynamically developing Polish-Czech cross-border cooperation in the field of culture, there are still no mentions in the strategic documents pointing directly to the need to intensify common Polish-Czech cultural activities, and thus indicating the need to develop the cross-border market of cultural services. Therefore, by following the interview results, actions in the area of strategic management were specified, which could significantly contribute to the so-called "blurring of the border" and the development of this market in the city of Cieszyn-Český Těšín. The recommendations may be useful not only for the authorities of the city of Cieszyn-Český Těšín, but also for decision-makers and cultural managers of other European cities in the Schengen area that are divided by the state border. Key words: city divided by the border, cross-border market of cultural services, development, strategic management, Cieszyn-Český Těšín DOI: 10.17512/pjms.2019.19.1.10 Article history: Received January 20, 2019; Revised March 12, 2019; Accepted March 20, 2019 Introduction The management of the city which has been divided by the state border is a complicated process, which requires interdisciplinary knowledge of many diverse issues, based, among others, on culture, economics, spatial management, environmental protection or different two independent states.
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