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Universidade Federal Da Bahia Desvendando A UNIVERSIDADE FEDERAL DA BAHIA ESCOLA DE ADMINISTRAÇÃO NÚCLEO DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO TATIANA APARECIDA FERREIRA DOIN DESVENDANDO A METAMORFOSE DA ECONOMIA DO COMPARTILHAMENTO: UMA REVISÃO SISTEMÁTICA DE LITERATURA PARA A PROPOSIÇÃO DE UM FRAMEWORK INTEGRATIVO Salvador 2019 TATIANA APARECIDA FERREIRA DOIN DESVENDANDO A METAMORFOSE DA ECONOMIA DO COMPARTILHAMENTO: UMA REVISÃO SISTEMÁTICA DE LITERATURA PARA A PROPOSIÇÃO DE UM FRAMEWORK INTEGRATIVO Tese apresentada ao Núcleo de Pós-Graduação em Administração da Universidade Federal da Bahia – UFBA, como requisito para obtenção do grau de Doutora em Administração. Orientadora: Profa. Dra. Ariádne Scalfoni Rigo Salvador 2019 Revisão e Formatação: Vanda Bastos Escola de Administração - UFBA D658 Doin, Tatiana Aparecida Ferreira. Desvendando a metamorfose da economia do compartilhamento: uma revisão sistemática de literatura para a proposição de um framework integrativo / Tatiana Aparecida Ferreira Doin. – 2019. 189 f. Orientadora: Profa. Dra. Ariádne Scalfoni Rigo. Tese (doutorado) – Universidade Federal da Bahia, Escola de Escola de Administração, Salvador, 2019. 1. Economia compartilhada – Pesquisa – Busca bibliográfica em linha. 2. Economia social - Pesquisa bibliográfica. 3. NET framework (Tecnologia de rede de computador). I. Universidade Federal da Bahia. Escola de Administração. I. Título. CDD – 361.61 TATIANA APARECIDA FERREIRA DOIN DESVENDANDO A METAMORFOSE DA ECONOMIA DO COMPARTILHAMENTO: UMA REVISÃO SISTEMÁTICA DE LITERATURA PARA A PROPOSIÇÃO DE UM FRAMEWORK INTEGRATIVO Tese apresentada como requisito parcial para a obtenção de grau de Doutora em Administração, Universidade Federal da Bahia, pela seguinte banca examinadora: Salvador, 12 de dezembro de 2019. Banca Examinadora Profa. Dra. Ariádne Scalfoni Rigo – Orientadora Doutora em Administração (UFBA) Universidade Federal da Bahia (UFBA) Prof. Dr. Jeová Torres Silva Júnior Doutor em Administração (UFBA) Universidade Federal do Cariri (UFCA) Prof. Dr. Jorge Luiz dos Santos Júnior Doutor em Ciências Sociais em Desenvolvimento, Agricultura e Sociedade (UFRRJ) Universidade Federal do Espírito Santo (UFES) Prof. Dr. Fábio Almeida Ferreira Doutor em Comunicação (The University of Texas, Estados Unidos) Universidade Federal da Bahia (UFBA) Profa. Dra. Luciana Alves Rodas Vera Doutora em Administração (UFMG) Universidade Federal da Bahia (UFBA) A meus amados pais, Rosane e Francisco, por, incondicionalmente, me incentivarem a seguir a jornada da educação, mesmo diante da privação que a realidade social lhes impôs. Ao meu amado companheiro, Eduardo, que, com confiança, cumplicidade e pleno apoio, foi o meu alicerce nessa trajetória do doutorado. A minha filha, Alyssa, pelo compartilhamento das dores e delícias na realização de sonhos acadêmicos e por ser a maior incentivadora deste desafio. AGRADECIMENTOS Minha gratidão... A Deus, por me prover resiliência para alcançar mais um degrau e realizar mais um sonho. Só Ele e as pessoas mais próximas sabem o longo caminho que percorri para iniciar, sobretudo as abnegações e os percalços que superei para iniciar a carreira acadêmica e concluir o doutoramento. A meus pais, Rosane e Francisco, pelo amor, confiança e apoio em todas as escolhas da minha vida, inclusive, por fazerem o possível para estarem por perto nesse período em que estive em Salvador. Ao meu amado irmão, Vinícius, pelo cuidado, carinho e motivação, mesmo que à distância. Ao meu esposo, companheiro de todas as horas, pela convicção nesse meu projeto de vida, pelo incentivo e incomensurável amor com que conduziu esse projeto ao meu lado. Sua postura confiante e colaboração foram os sustentáculos dessa realização. Serei eternamente grata a ti, meu amor. A Alyssa, minha amada filha, por ser a minha “amiga de república” e viver comigo essa experiência única: você fazendo o bacharelado interdisciplinar em saúde, almejando passar para o curso de medicina e eu, o doutoramento. Juntas, conseguimos! Mãe e filha, alunas e amigas. Entre entendimentos e discordâncias, como toda essa vivência foi importante para as nossas realizações e, mais que isto, para a nossa relação se tornar mais afetuosa e respeitosa. À professora Ariádne Scalfoni Rigo, primeiramente por ter me acolhido em um período de mudança de orientação, por me propor a pesquisar um fenômeno que eu já trazia comigo como uma provocação, sempre respeitando as minhas escolhas e acreditando na minha capacidade de realizar. Agradeço pela relação respeitosa que construímos e pela leveza que conduziu esse processo, por vezes, extenuante. Aos professores da banca, Prof. Jeová Torres Silva Júnior, Prof. Jorge Luiz dos Santos Júnior e Prof. Fábio Almeida Ferreira, por todas as contribuições e, fundamentalmente, pela gentileza e dedicação em propô-las, pois foram de suma importância para o desenvolvimento e conclusão da Tese. À Profa. Luciana Alves Rodas Vera por, prontamente, aceitar o convite para participar da banca e também poder contribuir com propriedade as sugestões e provocações para a versão final. A todos os professores do Núcleo de Pós-graduação em Administração (NPGA), sem distinção. Cada qual, à sua forma, contribuiu sobremaneira para a minha formação acadêmica, profissional e pessoal. A todos os profissionais administrativos do NPGA, pela recepção e apoio em todo esse período. A Anaélia, todo o meu carinho e admiração pela dedicação, atenção e apoio integral desde o primeiro contato por telefone. Ao Ernani, agradeço por me auxiliar em todas as comemorações que fizemos nesse período. E ao Eduardo, gratidão pelo cuidado e pela recepção sempre motivadora e calorosa, na chegada ou, por muitas vezes, na saída da EAUFBA. À turma DO/ME 2016, pelo incrível aprendizado, recepção, companheirismo, compartilhamento de reflexões que, certamente, levarei para a vida! Não poderia deixar de agradecer aos amigos André, Anna Luisa, Camilla, Emmanuelle, Gil, Jadson, Laerson, Milena e Sarah, pelos diversos momentos do que chamamos de “robertagem” – senso crítico, elucubrações, respeito, cuidado e diversão em nossos encontros. À Viviane, pela recepção e apoio na chegada à Salvador, pelas inúmeras referências prontamente fornecidas desde moradia a dicas de restaurantes. Aos amigos baianos que me incentivaram a embarcar nessa jornada e tão bem me receberam em Salvador. Especialmente à Darlane, minha amiga-irmã e madrinha baiana de longa data, pelo afeto e sensibilidade por abrir suas portas – da casa e do coração − para me receber e a Alyssa; pela total dedicação e cumplicidade sempre, por me tornar parte da sua linda família e juntamente com a minha partilharmos tantos momentos adoráveis. Querida Dadá, não tenho palavras para agradecer por tudo o que fez por mim e pelos meus, mas, certamente, a vida se incumbirá dessa gratidão em muitos atos. A Fabiane Louise, por me motivar a inscrever-me no processo seletivo e por, ao longo desse período, construirmos uma amizade que, mesmo à distância por um certo período, não nos impediu de compartir os sabores e dissabores desse processo nas nossas vidas. À Rosália, por ser sempre tão solícita e acolhedora. À família Mattos, carioca de nascença, mas baiana de coração, desde a adolescência me acompanhando e dando suporte. A todos que eu carinhosamente chamo de “irmãos” do Núcleo de Estudos Aplicados a Organizações de Utilidade Social – NOUS, pelo respeito, vivência, compreensão e aprendizado compartilhados. Nosso grupo cresceu bastante nesse período e espero poder manter o contato para ver a realização do trabalho de cada um. Aos fundadores e gestores das iniciativas de Economia do Compartilhamento: Profa. Juliana Campos – CoSpace Espaço Colaborativo, Gustavo Pacheco e Gis Troczynski – BemComum.club Consumo Colaborativo, Julia Bottecchia – Desapegue Moda Consciente, Fernando Iász e Luiz Renault – Fabriko Marcenaria Compartilhada, Gustavo Pacheco e Sirlane Silva – Loja Colaborativa Social ACACCI, Luiz Renault – Rent for All, que prontamente se dispuseram a partilhar suas experiências e colaborar com a pesquisa. À toda a minha família, à família do meu companheiro e demais amigos, pela confiança, pela torcida e por compreenderem a minha ausência. Ao ensino superior público gratuito, pois se ele não existisse certamente eu não alcançaria esta titulação. Em especial, à Universidade Federal da Bahia (UFBA), por expandir as minhas concepções sobre a inclusão social e o respeito à diversidade. À Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES), pela bolsa de estudos que tornou possível a formação no doutorado e o aprimoramento das minhas capacidades enquanto pesquisadora e docente. By sharing these things about ourselves, or about others, with others, we enter the sphere where sharing is about being more than about having. Wolfgang Sützl (2014, p. 134) DOIN, Tatiana Aparecida Ferreira. Desvendando a metamorfose da economia do compartilhamento: uma revisão sistemática de literatura para a proposição de um framework integrativo. Orientadora: Ariádne Scalfoni Rigo. 189 f. il. Tese (Doutorado em Administração) – Núcleo de Pós-Graduação em Administração, Universidade Federal da Bahia, Salvador, 2019. RESUMO A economia do compartilhamento (EC) é um fenômeno que apresenta um crescimento em escala global e vem ganhando grande importância socioeconômica e ambiental na contemporaneidade. A pesquisa sobre a EC é recente e desafiadora tanto pelas dissonâncias existentes e pela forma difusa como tem sido construída quanto pela sua natureza multifacetada resultante da amplitude e da complexidade inerentes às iniciativas. Logo, o objetivo
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